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Red Cardinal



Search Engine Optimisation Ireland



Last Build Date: Sun, 25 Sep 2016 11:44:25 +0000

 



I likey

Mon, 04 Apr 2016 12:48:16 +0000

Nice site if you're working on AMP: Embedded Link AMP by Example Accelerated Mobile Pages in Action Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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+John Mueller did I see you mention previously a way to filter search results for…

Wed, 30 Mar 2016 10:45:01 +0000

+John Mueller did I see you mention previously a way to filter search results for AMP Pages? Cant say why I suspect you mentioned this somewhere… Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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+John Mueller did I see you mention previously a way to filter search results for…

Wed, 30 Mar 2016 10:45:01 +0000

+John Mueller did I see you mention previously a way to filter search results for AMP Pages? Cant say why I suspect you mentioned this somewhere… Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Love this

Mon, 08 Feb 2016 17:50:06 +0000

 Embedded Link What is Bernie Sanders A/B Testing? He’s testing his website more than any other candidate. What’s he been up to and how has his site evolved to increase do… Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Simple, useful advice on HTTP > HTTPS migration:

Tue, 02 Feb 2016 13:12:25 +0000

Simple, useful advice on HTTP > HTTPS migration: Reshared post from +John Mueller Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an […]

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Simple, useful advice on HTTP > HTTPS migration:

Tue, 02 Feb 2016 13:12:25 +0000

Simple, useful advice on HTTP > HTTPS migration: Reshared post from +John Mueller Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an […]

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Hi Aaron

Fri, 16 Oct 2015 06:52:28 +0000

For some reason I associate you entirely with semantic web, so I hope you don't mind me asking a quick question. I'm trying to figure out if there's a way to add Live Chat as a ContactPoint. Right now it looks like there's no direct property this could be achieved with, but ContactPointOption seems to […]

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Here's the Big Buddha as the sun rose this morning

Mon, 31 Aug 2015 02:32:48 +0000

The first eyes to see the sun each day are his. #AerialPhotography   #Phuket   #Thailand   Here’s the Big Buddha as the sun rose this morning. The first eyes to see the sun each day are his. #AerialPhotography   #Phuket   #Thailand   Google+: Reshared 1 times Google+: View post on Google+ This post […]

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+Aaron Bradley quick question for you if I may

Tue, 11 Aug 2015 08:04:52 +0000

+Aaron Bradley quick question for you if I may. Do you know whether Google's prescribed JSON-LD practice of including the entire article in the "articleBody" property is actually followed by many websites?  If not is there a more realistic way to identify the articleBody? Thanks in advance! Google+: View post on Google+ This post was first […]

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Sometimes the Thai's just knock it out of the park with their creativity

Mon, 03 Aug 2015 03:23:47 +0000

Great ad from Knorr: Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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SEO

Tue, 14 Jul 2015 08:31:27 +0000

Quite a nice deck: Embedded Link What is the future of SEO? Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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SEO: Seriously nice approach to keyword research with +SEMrush 

Wed, 08 Jul 2015 20:27:52 +0000

SEO: Seriously nice approach to keyword research with +SEMrush  Embedded Link How to Use SEMrush for Competitive Keyword Research | Distilled Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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I've never been too forward about what I do or who I work for, but a recent client…

Thu, 02 Jul 2015 08:45:09 +0000

I've never been too forward about what I do or who I work for, but a recent client decided to publish an SEO audit I completed for them: Embedded Link Show Inbound: Inbound.org Technical SEO Audit The irony of inbound.org having such terrible SEO was unendurable. Since we’re marketers marketing to marketers about marketing and […]

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It would be funny if it wasn't so tragic

Wed, 01 Jul 2015 16:03:13 +0000

Big niche, and getting #1 rank for [crm software] with spam like this is pretty sad: It would be funny if it wasn’t so tragic… Big niche, and getting #1 rank for [crm software] with spam like this is pretty sad: Google+: View post on Google+ This post was first made on the Richard Hearne […]

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Who says spammy links cant get you right to the top?

Wed, 01 Jul 2015 15:56:49 +0000

http://www.softwareadvice.com/uk/crm/ Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Another patent covering link/resource scoring

Tue, 23 Jun 2015 16:25:14 +0000

Again, if you are in SEO you should be making yourself aware of these things, and the best source by far and away is +Bill Slawski  Reshared post from +Bill Slawski A Google patent discusses how a site might be labeled a low quality site by Google based upon the links from other pages pointed […]

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I suspect some if the methods discussed here go well beyond classification of site…

Tue, 16 Jun 2015 06:18:31 +0000

I suspect some if the methods discussed here go well beyond classification of site links, and may indicate how overall scoring of links occurs. This also goes to show just how advanced the rendering abilities of Google may be. Great work from +Bill Slawski​ (as usual), and very much worth reading if you're an SEO. […]

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Read

Fri, 12 Jun 2015 06:24:16 +0000

Excellent presentation of stats and figures from opponents of Google's Shopping Comparison practices in the EU (and particularly the UK). Very well put together. Reshared post from +Tim Capper Is this really why Panda was introduced. One of the best reports I have read on the Anti Trust Debate: http://www.foundem.co.uk/fmedia/Foundem_Jun_2015_Analysis/ Is this really why Panda was […]

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Predicting SEO for 2016, or looking in the rear-view mirror?

Thu, 11 Jun 2015 04:28:58 +0000

Warning: you wont get this time back after reading. Embedded Link 3 SEO Predictions You Need to Know for 2016 Mobile and voice are shaping the future of SEO – what else should you know about SEO in 2016? In this article learn 3 important SEO predictions. Google+: Reshared 1 times Google+: View post on […]

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After 12 years working in SEO there are very few SEO blogs I find useful

Mon, 08 Jun 2015 02:14:30 +0000

+Glenn Gabe's is one site you should be reading if you're working in SEO: Embedded Link More Findings From Google’s Phantom 2 Update (“The Quality Update”) – Panda Overlap, Long-Term Approach, URL Tinkering, and More   My Google Richter Scale was insanely active the week of April 27, 2015. That’s when Google rolled out a change […]

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+Masatake Wasa I see the new Images app (for web anyway) doesn't include viewcount….

Fri, 29 May 2015 02:52:34 +0000

+Masatake Wasa I see the new Images app (for web anyway) doesn't include viewcount. What are you and I going to do now? Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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FWIW I think this latest Google update could be the Anti-Panda, and the adorable…

Thu, 21 May 2015 15:19:36 +0000

FWIW I think this latest Google update could be the Anti-Panda, and the adorable Panda that used to hang around is now gone to great big Panda Heaven up in the sky. Based on nothing other than the shape of the tea leaves in the bottom of my cup, but it would make a lot […]

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My Nexus 5 running 5.1 has been suffering from random reboots and app optimizati…

Mon, 18 May 2015 12:05:23 +0000

My Nexus 5 running 5.1 has been suffering from random reboots and app optimizations.  Judging by the sheer volume of Nexus 5 users reporting this it looks very much like a software update may be killing the hardware. I'll be mega pissed if this phone dies due to s/w updates from Google. Hoping no hardware […]

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Just when you thought GA referrer spam was bad

Thu, 07 May 2015 17:18:39 +0000

Now we have GA Event Spam: Event Category: to use this feature visit: EVENT-TRACKING.COMEvent Action: to use this feature visit: Event-Tracking.comEvent Label: to use this feature visit: Event-Tracking.com What pricks. Google+: Reshared 3 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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I like drones, and this is great to see:

Tue, 05 May 2015 07:56:31 +0000

I like drones, and this is great to see: Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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A question on SiteLinks Search Box +John Mueller 

Tue, 05 May 2015 07:14:22 +0000

A question on SiteLinks Search Box +John Mueller  As per https://developers.google.com/structured-data/slsb-overview it states to use the canonical homepage for your domain.  Is there any way to set this up when you have multiple country sites beneath your main domain, e.g. www.example.com > US sitewww.example.com/uk/ > UK site On Example.com sitesearch segments results based on the […]

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So simple, and yet a great idea:

Thu, 30 Apr 2015 07:36:54 +0000

So simple, and yet a great idea: Embedded Link If It Were My Home Welcome to IfItWereMyHome.com. The lottery of birth is responsible for much of who we are. If you were not born in the country you were, what would your life be like? Would you be the same person? IfItWereMyHome.com is your gateway […]

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Worth a read, although folks that work at Google may not like it:

Wed, 29 Apr 2015 06:04:46 +0000

Worth a read, although folks that work at Google may not like it: Embedded Link Why I left Google – JW on Tech – Site Home – MSDN Blogs This blog is the original work of James Whittaker and contains his rants and insights about the web, engineering practices, software testing and other predictions about […]

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If you paste "something (at) somwhere.com" into Gmail's To: field it…

Fri, 24 Apr 2015 03:36:39 +0000

If you paste "something (at) somwhere.com" into Gmail's To: field it will automagically convert it to the correct email address "something@somewhere.com". Nice feature! Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Looking at multiple websites in various niches, 4webmasters.org seems to have mounted…

Tue, 21 Apr 2015 03:37:41 +0000

Looking at multiple websites in various niches, 4webmasters.org seems to have mounted a fairly massive referral spam attack yesterday. From what I can tell these are phantom referrals in Google Analytics, and not actual visits. That means you cant block them at the server level, and need to rely on GA filters to take them […]

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Hasn't this been done before?

Fri, 17 Apr 2015 15:48:44 +0000

Hasn't this been done before? Embedded Link Posting Rules | Foxy Blogger.com Member Rules The following rules must be adhered to by all times by our members. Failure to adhere to these rules will result in your account being Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Dear +John Mueller et +Pierre Far 

Mon, 30 Mar 2015 18:18:04 +0000

Dear +John Mueller et +Pierre Far  I have a question regarding Google's HREFLANG guidelines, in particular: https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation#q20 "We recommend not using rel=canonical across different language or country versions. Using it within the same language/country version is fine and one of the recommended ways of handling canonicalization." The problem here is that I have made receommendations to […]

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One of the reasons I've invested exclusively in .com domains over the past 12…

Fri, 27 Mar 2015 17:41:23 +0000

One of the reasons I've invested exclusively in .com domains over the past 12 months: Embedded Link Verisign: .Com Domains Have More Click Appeal In Search Results Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research. Google+: View post on Google+ This post was […]

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Can only speak for myself, but filtering search results by Country: Ireland on Google.ie…

Sat, 21 Mar 2015 11:24:52 +0000

Can only speak for myself, but filtering search results by Country: Ireland on Google.ie is not doing any filtering at all.  Seeing results from US and UK. [Edit] Also seeing .de .com.au and .ca results in "Results from Ireland" Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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A new referrer-spam prick to add to the other 444 wankers semalt.com and buttons…

Fri, 20 Mar 2015 09:42:29 +0000

A new referrer-spam prick to add to the other 444 wankers semalt.com and buttons-for-website.com:  simple-share-buttons.com Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Interesting, and only time will tell:

Thu, 19 Mar 2015 12:23:37 +0000

Interesting, and only time will tell: Embedded Link Guardian, FT, CNN and Reuters in ad deal to take on Facebook and Google Pangaea Alliance initiative will give brands access to more than 110 million online readers using programmatic advertising system Google+: View post on Google+ This post was first made on the Richard Hearne Google+ […]

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+John Mueller quick question on HREFLANG

Thu, 19 Mar 2015 11:45:36 +0000

+John Mueller quick question on HREFLANG. Can a global homepage include a hreflang value of both "en-us" and "x-default"? Usage case is that US homepage is to target both US visitors and act as the default in cases where another locale isn't available for visitors. Docs not clear, and only give example of single HREFLANG usage. […]

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Google's latest Recaptcha uses your IP to determine language with no way to change…

Tue, 10 Mar 2015 08:56:53 +0000

Google's latest Recaptcha uses your IP to determine language with no way to change #EpicFail   Google’s latest Recaptcha uses your IP to determine language with no way to change #EpicFail   Google+: Reshared 3 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Holy Cow

Tue, 03 Mar 2015 15:18:55 +0000

Blast from the past. I just ended up here and some memories flooded back. To think this was back in 2007! Halfdeck kindly shared the tool he built with me back then and I remember thinking it was the bees-knees. How time flies. How much things change. Embedded Link Third Level Push (modified Siloing) For […]

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To anyone still wondering if new gTLDs will have an SEO advantage due to keywords…

Sat, 28 Feb 2015 07:40:25 +0000

To anyone still wondering if new gTLDs will have an SEO advantage due to keywords in the TLD. As someone well versed in SEO who has fairly recently stepped into domains space I'm surpried at how poor the SEO knowledge/advice is coming from domainers. Google+: View post on Google+ This post was first made on […]

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"Our research found that at best, 88 percent of the ad-clicks were made by bots…

Wed, 25 Feb 2015 10:31:25 +0000

"Our research found that at best, 88 percent of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98 percent were from bots on the Google ad platform. Grim reading. Embedded Link oxford-biochron.com/downloads/OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report.pdf Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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Reading now:

Tue, 24 Feb 2015 10:21:57 +0000

I'll save you 5 mins you wont get back. Basically they got hit by Penguin, and because someone had created a lot of spammy links just prior to that it must have been NSEO. Nothing mentioned about what their link profile looked like prior to this… Methinks unlikely that spammy links could hurt so quickly. […]

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If you're working with HREFLANG on sites that have dupe content (e.g

Tue, 24 Feb 2015 03:13:42 +0000

multiple EN versions) then this is by far the best resource I've come across on combining HREFLANG and rel=Canonical. The test site can be found at href-lang.com. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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You have to be crazy to host your site off the sub of a domain hack presenting itself…

Tue, 24 Feb 2015 01:15:03 +0000

You have to be crazy to host your site off the sub of a domain hack presenting itself as a legitimate TLD. Reshared post from +Ruud Hein gb.com Domains Are Now Toxic "Similarly there have been issues with TLDs like .info and .cc which have been used by spammers and black hat SEOs to game […]

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Super explanation if you're new to this.

Mon, 23 Feb 2015 04:32:17 +0000

Super explanation if you're new to this. Reshared post from +Patrick Sexton Faster webpages and the critical rendering pathThe most important thing to understand about page speed is the critical render path. Making your pages faster than your competitors starts with understanding this. Embedded Link Critical render path and pagespeed: An in-depth look Google+: View […]

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Car wont start in the morning? No problem – just remove the huge monitor lizard from…

Mon, 23 Feb 2015 03:06:21 +0000

Car wont start in the morning? No problem – just remove the huge monitor lizard from the engine compartment and you're all set. Car wont start in the morning? No problem – just remove the huge monitor lizard from the engine compartment and you’re all set. Google+: Reshared 2 times Google+: View post on Google+ […]

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I'm interested in domains, but not for SEO purposes

Sun, 22 Feb 2015 13:05:58 +0000

Something tells me that domains may become a new SEO battleground, especially if more services like this pop up: Embedded Link High powered SEO domains with clean profiles and high trust flow | SEMimpact     Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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On the topic of tools, I'm really warming to +Botify

Sun, 22 Feb 2015 06:17:40 +0000

On the topic of tools, I'm really warming to +Botify. I'm using it together with +Screaming Frog SEO Spider and +DeepCrawl, and while they all have their advantages and quirks, having the data displayed as you surf a target site via the Botify Chrome Plugin is a simple but genius way to help web producers identify […]

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Preparing an audit for a large authority site

Sun, 22 Feb 2015 06:14:16 +0000

Being able to see both the phrases the site ranks for, and the URLs ranking is really useful, especially when you need to understand the site's architecture and the internal flow of authority. I can really recommend +SEMrush for these type of analyses. Definitely worth having in your toolbox if you conduct frequent site analyses in competitive niches. […]

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It's great to see that Google is supporting more JSON-LD markup, particularly…

Sat, 21 Feb 2015 04:36:35 +0000

It's great to see that Google is supporting more JSON-LD markup, particularly articles and videos used in the new mobile slider carousel. Embedded Link Articles Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.

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