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Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Last Build Date: Thu, 22 Mar 2018 01:36:38 +0000


California Lottery Warner Bros. Records VIP Lounge is OPEN!bethkmurphyShare

Wed, 09 Sep 2009 21:24:56 +0000

Alcone has just launched the California Lottery’s VIP Lounge website.  This website was developed to promote the Lottery’s Warner Bros. Records Scratchers.  Rather than the typical linear website, we created a fun, interactive and engaging environment for the user to explore, at the same time becoming familiar with the new Scratchers and the Lottery’s partnership […]

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Hello Pierogy Lovers!bethkmurphyclip_image001clip_image002Share

Wed, 09 Sep 2009 20:34:16 +0000

Hello Pierogy Lovers! We are excited to announce that our client, Mrs. T’s Pierogies, will be a featured segment on the Food Network’s Unwrapped Monday September 14 at 9 PM (ET). Unwrapped, one of the Food Network’s top rated shows, uncovers behind-the-scenes details on classic American food, from peanut butter and chocolate syrup to French […]

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Articles of interest for Wednesday, August 26, 2009bethkmurphy

Wed, 26 Aug 2009 14:25:50 +0000

From this week’s Harris Poll: Four in Five Americans Made Cuts to Personal Spending Due to Economy As the economy has suffered over the past year, one area where consumers have been impacted is in their spending. Four in five Americans (79%) say they have made cuts over the past year in their personal […]

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Happy happy joy joybethkmurphy

Tue, 25 Aug 2009 17:44:58 +0000

I can categorize my blog posts directly from Word! Seriously, this is making me more and more excited! Maybe now I can keep my Twitter posts and blog posts updated almost simultaneously! Woo hoo!

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Test # 2 – Twitter posts for Tuesday, August 25, 2009bethkmurphy

Tue, 25 Aug 2009 17:27:26 +0000

Study: Multi-Taskers Bad at One Thing: Multi-Tasking: American Teens Weigh in on What “Healthy” Means — turn to parents before facebook for info Virtual restaurants are huge on Facebook SIGG & how they misled consumers, big let down re: transparency & gd corp behavior. 10% more shoppers ditching items at the […]

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Tue, 25 Aug 2009 17:15:50 +0000

Unfortunately, I have found the first problem with posting blog entries from Word… I can’t categorize the posts…

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This is a testbethkmurphy

Tue, 25 Aug 2009 16:33:06 +0000

This is a test to see if I can post a blog entry from Word into The Consumer Lab blog at

Media Files: moves to Twitterbethkmurphy

Mon, 05 Jan 2009 20:20:22 +0000

Twitter / theconsumerlab It is my goal to keep the Lab blog updated more frequently, so I’m going to try a little experiment. I will use Twitter to post the interesting stories, articles, reports, etc. that I come across. Maybe that will make it easier. Who knows, let’s try it out and see, shall we?

Media Files: moves to Twitterbethkmurphy

Mon, 05 Jan 2009 20:16:29 +0000 I’m going to try something new for a while. Perhaps it will be easier to keep up with the blog if I tweet instead. Let’s see how this goes, shall we?

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Can Bulgari Sell Glamour While Cutting Costs?bethkmurphy

Mon, 08 Dec 2008 22:02:51 +0000

Can Bulgari Sell Glamour While Cutting Costs? – Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle […]

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