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Neville Hobson



www.nevillehobson.com



Last Build Date: Mon, 19 Feb 2018 11:44:47 +0000

Copyright: Licensed under a Creative Commons license. Some rights reserved.
 



SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

Thu, 15 Feb 2018 07:37:00 +0000

Neville Hobson
SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode’s show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds […]

First published as SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics on Neville Hobson




Values to live by according to John Perry Barlow

Sat, 10 Feb 2018 08:07:00 +0000

Neville Hobson
Values to live by according to John Perry Barlow

John Perry Barlow, one of the visionaries of the Internet in the 1990s and turn of the century, died on February 7. He was 70 years old. He was well known as co-founder of the Electronic Frontier Foundation and the Freedom of the Press Foundation in the US. He was Fellow Emeritus at Harvard University’s […]

First published as Values to live by according to John Perry Barlow on Neville Hobson




For Immediate Release 122: Trust, influence, pharma and more

Mon, 29 Jan 2018 12:42:00 +0000

Neville Hobson
For Immediate Release 122: Trust, influence, pharma and more

The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers a handful of topical issues. We start with the 2018 Edelman Trust Barometer including the role of influencers as influence marketing efforts move from agencies to in-house departments. Next, the rise of live-streaming […]

First published as For Immediate Release 122: Trust, influence, pharma and more on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/XAZrNetsMJA/forimmed-118.mp3




2018: the year of chatbots, AI and digital personal assistants

Mon, 18 Dec 2017 10:22:00 +0000

Neville Hobson
2018: the year of chatbots, AI and digital personal assistants

2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication. Every time we see a robot mentioned in the mainstream […]

First published as 2018: the year of chatbots, AI and digital personal assistants on Neville Hobson




SDF Podcast 14: Looking forward by looking back

Wed, 13 Dec 2017 10:20:47 +0000

Neville Hobson
SDF Podcast 14: Looking forward by looking back

As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the opportunity to look forward by looking back. Patients of our own medicine, you might say, we’re using the year end and what we’ve […]

First published as SDF Podcast 14: Looking forward by looking back on Neville Hobson


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/4CgPZxCbLQc/SDF14.mp3




SNCR fake news study: high stakes for marketers in survey findings

Mon, 11 Dec 2017 10:29:00 +0000

Neville Hobson
SNCR fake news study: high stakes for marketers in survey findings

You can summarise what marketers think about fake news with this – they are ambivalent about what ought to change, and are reluctant to alter their own business practices. That’s a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of […]

First published as SNCR fake news study: high stakes for marketers in survey findings on Neville Hobson