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Spectacular opportunities coming in the digital economy says Gartner

Mon, 21 Aug 2017 06:20:00 +0000

NevilleHobson.com
Spectacular opportunities coming in the digital economy says Gartner

  The latest emerging technologies report from Gartner, announced last week, contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade. While many of the technologies cited by Gartner will already be familiar – they include artificial intelligence, the connected home, machine learning, autonomous vehicles, blockchain, augmented reality and virtual reality – the focus is very much on the relationships and inter-connectedness between individual and related technologies, and the business opportunities they present for those who are prepared and able to take advantage of them. In the Hype Cycle for Emerging Technologies 2017, Gartner sees three distinct technology trends that the firm believes will profoundly create new experiences, […]

First published as Spectacular opportunities coming in the digital economy says Gartner on NevilleHobson.com




For Immediate Release 100: Locked and Loaded

Mon, 14 Aug 2017 13:02:00 +0000

NevilleHobson.com
For Immediate Release 100: Locked and Loaded

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk about that twice-daily folder the president gets filled with only positive coverage about him. Agencies are cropping up that focus exclusively on Generation Z. The Westin hotel in Buffalo, NY, is putting an Amazon Echo in every room. Ask Alexa for a toothbrush […]

First published as For Immediate Release 100: Locked and Loaded on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/8a_SYIU5zSA/forimmed-96.mp3




How to get the media on board to end AVE

Fri, 30 Jun 2017 08:52:00 +0000

NevilleHobson.com
How to get the media on board to end AVE

One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X million in advertising.” Instead, talk about how you achieved your prominence goal, how your coverage gained in prominence over the year, or how you beat out your competitors in terms of the prominence of your […]

First published as How to get the media on board to end AVE on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/5bgDYNH0g6I/2003_AVE1.pdf




Why the gig economy fits well with the lives of Baby Boomers

Mon, 26 Jun 2017 06:39:00 +0000

NevilleHobson.com
Why the gig economy fits well with the lives of Baby Boomers

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We […]

First published as Why the gig economy fits well with the lives of Baby Boomers on NevilleHobson.com




SDF podcast 9: Either back to the future or fast forward to a new normal

Wed, 21 Jun 2017 11:40:36 +0000

NevilleHobson.com
SDF podcast 9: Either back to the future or fast forward to a new normal

In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as the 2017 general election campaign (what went wrong for Theresa May and the Conservatives with a clear focus on the politics) and the latest global communications report from the Annenberg School of Communications (we focused especially on PR and AVE). Writer of the show notes for this episode is Sam: News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about […]

First published as SDF podcast 9: Either back to the future or fast forward to a new normal on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/Sg8JPDZ05ig/rss




For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Tue, 20 Jun 2017 09:32:00 +0000

NevilleHobson.com
For Immediate Release 92: Marketing failures of the UK’s Conservative Party

We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips. Neville delved […]

First published as For Immediate Release 92: Marketing failures of the UK’s Conservative Party on NevilleHobson.com


Media Files:
http://feedproxy.google.com/~r/Nevillehobsoncom/~5/RDt9h7XX4Qw/forimmed-92.mp3




Is podcasting about to get its tipping point?

Fri, 16 Jun 2017 09:46:00 +0000

NevilleHobson.com
Is podcasting about to get its tipping point?

There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer […]

First published as Is podcasting about to get its tipping point? on NevilleHobson.com