Thu, 16 Jul 2015 01:25:12 -0400Google Is Hiring An SEO Manager To Improve Its Rankings In Google:
Mon, 13 Jul 2015 15:03:02 -0400(image)
Every video platform is different and requires different storytelling techniques.
(via SOCIAL@OGILVY RESEARCH)
Fri, 10 Jul 2015 10:15:25 -0400Why are the most important people in media reading The Awl?
Fri, 15 May 2015 08:40:55 -0400Verizon, AOL Deal Has Data at Its Core:
Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire. Most companies tracking and targeting users across devices can, at best, “stitch together profiles that may or may not be at the user level,” said Steve Latham, CEO of Encore Media Metrics, a campaign measurement firm. “The promise is that because of the position Verizon plays, it has … the ability to get access to a lot of data and persistent tracking on users.” Others can only attempt to connect data together piecemeal, he said, while “Verizon is at the core of it.”
Sun, 10 May 2015 22:09:55 -0400(image)
Millennials are watching 40 minutes less traditional TV every day than they were two years ago.
(via Maker Studios Rene Rechtman predicts death of linear TV)
Sun, 10 May 2015 22:07:22 -0400“Maker Studios exec: ‘TV will be dead in 10 years’”
Mon, 27 Apr 2015 09:05:18 -0400(image)
We talk to professional photographer Julian Calverley about making art with a phone – and the importance of Instagram.
Taking photos has long been one of the main selling points of the iPhone, but mobile photography has largely remained the rea…
Thu, 04 Dec 2014 20:50:23 -0500The Random Events That Sparked 8 Of The World's Biggest Startups:
“Light-bulb moments don’t happen on command, and brainstorming sessions rarely produce extraordinary results. More often it’s a random remark, event, or memory that sends an entrepreneur down the rabbit hole of innovation. From Airbnb to Yelp, here are the surprising origin stories to eight of today’s hottest companies…”
Wed, 03 Dec 2014 21:53:10 -0500(image)
From smartphones to tablets and even the latest generation gaming consoles, today’s technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platfo …
“Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally-produced content. What has changed is the number and reliability of new media available to viewers,” said Dounia Turrill, senior vice president, insights, Nielsen.
Tue, 02 Dec 2014 22:46:01 -0500How GE embraces new digital platforms :
“The scale of GE’s effort has attracted attention from corporate peers and advertising agencies. GE won’t reveal marketing budget figures, but some 40% of the company’s spending is now on such-digital media forms, as opposed to other channels like TV or print display advertising, a spokesman said, and the company expects that share to grow.
"GE spends about $162 million a year on traditional media, according to data compiled by Kantar Media.
"Other companies, too, have been shifting more of their marketing dollars from traditional media into producing their own branded-content feature stories and videos. Verizon Communications Inc., for instance, is backing a new tech news site called SugarString.”
Tue, 02 Dec 2014 22:25:00 -0500Bezos on 'the thing we're changing' at The Washington Post:
Amazon chairman and C.E.O. Jeff Bezos is optimistic about the future of The Washington Post, which he bought last year, because the Beltway news institution is growing its digital audience while repositioning itself as a national and global brand.
Tue, 02 Dec 2014 22:23:00 -0500Vice, Knight Foundation and CUNY create 'innovators' fund:
Vice Media, Knight Foundation and the CUNY Graduate School of Journalism announced plans Monday evening for a $500,000 journalism innovation fund, to be awarded to organizations and individuals around the world.
Mon, 01 Dec 2014 08:12:22 -0500(image)
The 10 news sources with the highest levels of distrust outside their core audience…. not very surprising. According to Pew, “Higher levels of distrust were common among non-consumers of news sources that attract more ideologically aligned audiences. Al Jazeera America, with its 71% left-leaning audience, has considerably more distrust than trust among those who have heard of it but did not get political news there in the past week: 40% to 14%. For The Glenn Beck Program (87% of its audience is right-leaning), the gap is even greater: 55% of those who know it but don’t get news there distrust it, while just 12% trust it.”
Mon, 01 Dec 2014 05:18:00 -0500You don’t really have to know a news outlet to trust (or distrust) it :
New research shows that a “sense of trust or distrust may not actually stem from an individual’s recent exposure to news content. Instead, it may flow from any other information they may have about the news source – whether that comes from friends, family, other media or a past experience with it.”
Mon, 27 Oct 2014 22:43:25 -040010 Years Ago Today, Global Voices’ First Post Appeared… :
At 10:03pm on the night of Tuesday October 26, 2004, somewhere in Cambridge, Massachusetts, Rebecca MacKinnon, CNN journalist-turned-fellow at Harvard’s Berkman Centre for Internet and Society, crossed the last few t’s, dotted the final i’s, and hit the “publish” button on the back end of the WordPress blog her Berkman colleague Ethan Zuckerman had set up a few days before. And so the first Global Voices blog post was born.
Mon, 06 Oct 2014 08:47:26 -0400(image)
Science storyteller Diane Ackerman (who was also Carl Sagan’s favorite poet) on what the future of robots reveals about the human condition – such a gorgeous read.
Tue, 30 Sep 2014 12:06:50 -0400(image)
Sun, 28 Sep 2014 19:25:03 -0400This Vertical Life: The Media Models I Admire:
Verticals have a particular attraction for me, which may have something to do with my general obsessiveness. Picking a topic you’re willing to spend a good number of years in, going deep into it with everything you have, and build the largest and most influential voice in it, that is what I…
Great sites to monitor
Sat, 27 Sep 2014 11:41:44 -0400
Here’s a collections of the best summaries, slides and notes from the 2014 ONA conference.
Thu, 25 Sep 2014 13:46:40 -0400
A recap of an ONA14 panel on Twitter.
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