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Preview: Search Engine Guide : Small Business Search Marketing

Search Engine Guide : Small Business Search Marketing



Search engine marketing news and information you can use to grow your business.



Last Build Date: Tue, 10 Apr 2018 14:06:07 -0600

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How Much Influence Does Social Media Have on Your SEO Campaign?

Tue, 10 Apr 2018 14:06:07 -0600

by Jayson DeMers Social media has become an increasingly important tool for business owners looking to popularize their websites and build a loyal audience. A social media presence has become a baseline consumer expectation for businesses, and keeping up with the latest in social media tactics can help you attract even more loyal followers to your account, ultimately improving your brand recognition and reputation. It can even align with your other marketing strategies, giving you a platform to broadcast your latest promotions and offering an opportunity to integrate tactics like email marketing. But can social media improve your search engine optimization (SEO) efforts? Or is social media's influence on SEO just a myth? Direct Impact Let's start by going over the direct impact that social media can have on SEO, because this is where most people fall prey to myths and misconceptions. There have been reports that suggest that social signals, such as the number of Facebook likes or Twitter followers an organization has, have a positive correlation with search rankings. However, Google's own Matt Cutts has gone on record denying that social signals like these have any effect on search rankings. In other words, it doesn't matter who follows you, shares your content, or engages with you on social media--it's not going to affect how your pages rank in Google. If there's no direct influence, there may still be a positive correlation. As it turns out, some social media habits can indirectly improve your SEO strategy. Blog Post Distribution As you probably already know, your domain and page-level authority is largely determined by the quality and quantity of inbound links pointing to your site. One of the best ways to earn these links is to create a piece of high-quality content with original research or original statements in it; some of your readers will want to cite your information, and will naturally link to you when they write their own material. Why is this important in a discussion on social media? Because social media is the perfect tool to extend the reach of those blog posts. If you have an audience of 10,000 social media followers, any content you write could instantly have an audience of 10,000 readers. If just 1 percent of those readers end up linking to your work, you'd stand to gain 100 extra links thanks to your social network. When you consider this, it's not surprising that accounts with large followings tend to see better SEO results; it's an indirect benefit of having access to that level of visibility. Traffic Generation Having lots of loyal social media followers has another important effect: ongoing inbound traffic. Assuming you keep your followers happy, and they truly enjoy engaging with your brand, you'll see a steady stream of social traffic from your social media accounts to your website. These users will know your brand better than their organic-visiting counterparts, and may spend more time reading your content and perusing your site. Why does this matter? Because usability and user experience do have a significant impact on your search rankings. The technical aspects get a bit complicated, but the bottom line here is that it looks good for your site when people spend more time on your pages, clicking your links, and engaging with your material. How to Maximize These Effects So what can you do to maximize these benefits? Aim for quality, not quantity. It's tempting to build your social audience as much as possible, but remember--your main goals here are getting more people to share your work and visit your website. Accordingly, it's much better to have a handful of followers loyal to your brand than tons of followers who don't care about it. Focus on engaging with the followers you do have, and try to attract more people who will actually care about your content. Encourage secondary distribution. You'll want your content to reach as far as possible, so enlist the help of complementary personal brands to share your cont[...]



Why Your XML Website Sitemap is Important for SEO

Wed, 04 Apr 2018 15:49:31 -0600

by Robert Clough SEO is more than just content. Your XML website sitemap determines your SEO performance. Here's why.Today, nearly everything you do or add to your site affects your SEO performance.One of the overlooked and misunderstood tools is the website sitemap. Many webmasters don't know that having a well-structured sitemap can be a driving factor for a website's success.A sitemap offers a way for your site to communicate directly with search engines. This way, search engines can always stay up to date with changes on your site. This allows your site to be indexed faster.In this post, we're going to learn more about the SEO benefits of having an XML sitemap.Keep on reading to learn more.What is an XML Sitemap?A sitemap is typically an XML document, containing a list of pages and files on your website. The document only features those items that search engines can access for indexing.Search engines use this document as a guide to understanding your site better. However, keep in mind that search engines may not index every item on your sitemap.The sitemap carries information about every page and file on your site. This includes when it was created and last modification. Sitemaps are particularly important for:New websitesLarge websites and portalsWebsites with plenty of content but with poor internal linkingSites that have rich media contentThis doesn't mean that a website sitemap is not ideal for every site. Whatever website you run, having a sitemap helps to improve the crawling of your site.SEO Benefits of SitemapsIn the age of regular algorithm updates from search engines, such as Google, sitemaps have become increasingly important in SEO. This is because having one gives better site visibility to search engines.Search engines crawl your website to check for meta tags and other details for rating page relevancy to search terms. As such, the more indexed pages you have, the more likely your traffic and pagerank will increase.1. Avoid Content DuplicationHaving duplicate pages means search engines have multiple options of the same page. This makes it hard for them to pick the ideal option when serving search queries. As such, they may fail to pick up any of the pages, and this hurts your SEO efforts.Content duplication is a common problem for those sites with lots of content. Republishing posts also leads to duplication. Experiencing this problem puts your site at risk of Google's penalty. Search engines may consider your site spammy.With a sitemap, you can eliminate duplicate pages by providing searching engines content from the original creator. The sitemap shows the date and time of publishing.2. Better Site IndexingWhether you're running a new or old site, you don't need to wait for weeks to have your site indexed. A well-structured website sitemap can reduce the time search engines to index new pages, content, and page updates.Google finds and indexes pages even if you don't have a sitemap. By submitting one through your Google Search Console, you're helping Google to index your site better and faster.You can tag pages on your sitemap to give priority to specific pages. This way, you can tell search engines which pages are relevant. Thus, crawlers and bots will pay attention to priority pages.3. Ensure ConsistencyIt's a common problem for many sites to lack consistency when communicating to search engines about a given page. For example, a site owner can block a page in robot.txt, but the same page is still available on the sitemap document.Ideally, don't include anything in your website sitemap, then it set meta robots to "noindex." You can put your pages into two categories to prevent this problem. One category can be for pages blocked by robots.txt or via noindex robots. These pages shouldn't be in your sitemap.The second category should feature everything that you want to be indexed. They shouldn't be blocked or have meta robots. When you want to create a site map, take the time to review your pages to determine what you want to be crawled and indexed.4. Improved Site Quali[...]



7 Essential SEO Tips For Personal Finance Blogs

Wed, 28 Mar 2018 11:12:20 -0600

by Robert Clough There are currently more than 392 million blogs on Tumblr alone. And this number continues to increase every day. If you're hoping to gain a following on your personal finance blog, you'll need to integrate smart SEO throughout your site.Read on to learn the best SEO tips for personal finance blogs:1. Know Your KeywordsWhen you optimize your blog posts for keywords, you shouldn't stuff as many keywords into your content as possible.This actually hurts your rankings since search engines are able to see when you're doing this. Instead, you should focus on answering visitor intent. That means using keywords but in a way that doesn't feel forced or unnatural.It's a good idea to focus on long-tail keywords. That's because they're often question-based, which means visitors will be searching for that term. And visitors are seeking information so they're more likely to read the whole post.Once you've found the right keywords, you'll need to incorporate them into your posts. That means including them in your:Meta descriptionURLBody & headersTitle tag2. Write Longer PostsSure, our attention spans continue to shrink. But it turns out that longer blog posts are best for both SEO and readers.Personal finance blogs should ideally delve deep into a topic, answering questions and providing readers with actionable information. You could be providing information to visitors who are trying to get out of debt, save for their first house, or get prepared for retirement. Aim for long, in-depth blog posts.It turns out that the longer your blog posts, the greater their chance that they'll rank highly in the search results.Content with more than 1,000 words tends to have significantly more shares and links. It also tends to rank higher.Write readable, scannable blog posts that keep readers hooked by tightening up your paragraphs and sentences. This will ensure that they hang around which will lower your bounce rate (how many people click back to the search results) which is also great for SEO.Use subheadings and bulleted lists to grab attention. This will mean your posts are easier to read (particularly on tablets and smartphones) and less intimidating.3. Use Internal LinksLinking to other blog posts and pages within your personal finance website will help Google crawl your site. It also helps visitors discover more of your content.This means that your site will become one of their go-to personal finance blogs for credible, trustworthy information.Internal links also help keep visitors on your site for longer, which reduces your bounce rate and increases the chance that they'll sign up for your newsletter.When you're linking to pages within your site, make sure your anchor text is natural. Avoid using generic or spammy text like "click here." Use keywords that show what visitors can expect to see when they click on the link like 'travel credit cards', 'personal loans' or 'Roth IRA.'Don't overdo these links, but choose the ones that supplement the point you're making in each particular post.4. Optimize for MobilePersonal finance blogs need to be optimized for mobile. That's because mobile web browsing has overtaken desktop browsing. People are more likely to land on a blog post while using their smartphone.Google has adjusted for this and now displays mobile-friendly results at the top of the search results. That means you need to make sure you have a responsive design.This will ensure you have one URL (instead of one for mobile and one for desktop). That improves SEO since inbound links will only be sent to the one URL.You'll also keep your bounce rate low since visitors will be able to easily navigate around your site.5. Build BacklinksUnlike when you link to a page or blog post on your website, backlinks are when another website is linking to your site from their site.It's important to remember that not all links are created equal. Every few months, check out who's linking to you and who's linking to your competitors. One great link from a website that has excell[...]



Top 10 DIY SEO Tips

Tue, 27 Mar 2018 11:14:34 -0600

by Robert Clough Looking to save some money on your SEO? Luckily you can with some DIY SEO. Read on to learn the top tips for implementing DIY SEO to save money.Today, no business can afford to be without an effective SEO (search engine optimization) strategy.However, for small and mid-sized businesses, the cost of hiring a professional agency or consultancy to help you with your SEO is unaffordable.Even if you could afford to consult the experts, how can you ensure that you get the most out of your investment?But there's good news. You don't have fork out on an overpriced consultancy to sharpen your SEO techniques. There are plenty of DIY SEO tips to get your company rising up the search engine results pages (SERPs) rankings in no time.1. Know Your Online AudienceYou might think you know your target customers. However, your offline customers are potentially quite different from your online audience.After all, researchers are suggesting that consumers behave different online compared to offline. This point was famously made by The New York Times cartoon with the caption, "on the internet, nobody knows you're a dog."But this also goes for your online market. After all, even if your company has been extremely successful selling furniture in stores, this doesn't necessarily mean you'll have the same success online. The online market is often different to the offline market.By knowing your online audience, you stand the best chance of executing an effective DIY SEO strategy for your company.2. Research Your KeywordsWhen you speak to other colleagues in your company or industry, you probably use different terms and phrases compared to when you speak to customers.This is because customers can't be expected to know the business jargon or acronyms used in your business. It's important to keep this in mind when it comes to effectively using keywords.The first step is to research the keywords used by your prospective customers. Essentially, these are the types of phrases and search terms customers use to search for products and services you provide.You need to know two main types of keywords.The first of these is head key-phrases. These are general and the most searched for terms by users. Such as, "homemade cakes."Then, there are also the long key-phrases. These phrases can be up to a few words and are more specific, usually related to location. For instance, "the best homemade cupcakes in California."If you're struggling with doing keyword research yourself, there are many tools that can help you with this.Check out the keyword research tool called Google's Keyword Planner. However, you need to have an AdWords account to get access to this. There are also keyword research tools that require a fee, such as Wordtracker and SEMRush.Once you've established the keywords for your DIY SEO strategy, display them somewhere in the office or on your desk, where they'll act as a constant reminder of your focus.3. Optimize Your WebsiteWith your keywords and phrases in mind, it's time to optimize your website. You have to think carefully about how to use these keywords and phrases on your site.The first step in the process of optimizing your website is to arrange the different pages on your site in order of importance. After this, you can list the keywords and phrases in the same order. This will provide you with the foundations of keyword use on your website.However, it's also a good tip to make use of the long and specific key-phrases on your blog and Frequently Asked Questions (FAQs) pages.4. Quality Designed WebsiteNow you know which keywords to use on which pages of your site, it's time to make sure your website is professionally designed.Unless you have experience in web design, this is an area that can't always be DIY SEO. Make sure you hire a top professional web designer or company to have the best possible chance of producing an outstanding website.However, after it's designed and built, you can go back to doing it yourself by conducting in-depth [...]



Why Your Website Needs Good Pictures

Mon, 26 Mar 2018 14:29:31 -0600

by Robert Clough The kind of pictures you use on your website and in your blog play a big part in your online business presence. Find out why your website needs good pictures.We've all heard the cliche by now. A picture is worth a thousand words, right?Well, if that's true, then it's simply no wonder that your website needs good pictures to shine and thrive.The kinds of photos you use on your website and blog play a major role in your online reputation and business presence.Unsure why or how to integrate the best images into your website? We've got you covered! Let's get into it!Why Your Website Needs Good PicturesThink pictures are just a nice extra for your website? Think again.Pictures evoke. They tell stories. They make your content look visually appealing, and they jump out to your audience.They do what words cannot: they create instant feelings and evoke instant responses and thoughts.And with research suggesting that most of us are visual learners, this just reinforces the message that your website needs good pictures. Many of us value what we can see over what we hear or experience or feel. Don't take that premise for granted as you craft your website!Think about when you were a child reading your favorite storybooks. Maybe you read the text, but where did your eyes typically land? That's right- the photos!Who doesn't love a beautiful storybook with captivating, dynamic photos? As it turns out, kids had it right all along, and you need to transfer that energy to your online presence.How Pictures Impact SEOAh, SEO. Anyone who has half a decent website knows the importance that SEO plays in improving your online reputation and driving traffic to your site.SEO dictates everything from your domain and page authority to the perceived expertise you may have within your particular industry or niche.Did you know that your website needs good pictures in order to boost its SEO? Google believes so!With that said, there are a few key points to keep in mind:Decreases Bounce Rate RiskAnother SEO reason your website needs good pictures? Photos can decrease your bounce rate.Bounce rate refers to the percentage of online users who click back to the original search engine results without pursuing further on your website. Google simply refers to it as a single-page session.As a general rule of thumb, you don't want a high bounce rate. It means that people aren't staying very long on your website- they're just getting the bare minimum and then "bouncing." Quality photos can help reduce this from happening.Improves and Converts Your LeadsYour website needs good pictures because high-quality images attract more visitors to your site. This can result in longer visit times for each user, which allows you more time to show off your awesome good and services.Images can increase the overall views your website receives, increase user interaction and engagement, and form a powerful connection between you and your customers.Must-Know Photo TipsNow you know your website needs good pictures, but simply getting "good pictures" is the first step. You need to know what to do with those pictures in order to improve your website SEO and keep users engaged!Relevant ImagesEven if it seems like a total no-brainer, this is an important reminder: your visual content needs to match your written content. If you're talking about your law firm but posting pictures of chocolate chip cookies, you're only going to confuse or frustrate your readers.Stay Smart With File NamesWhen you name your images, name them to something that actually pertains to your website. Don't just keep the random pile of numbers or letters automatically given to you. For example, if you're using a law firm photo, actually change the name to the law firm (or something relevant) in the file name.Include Alt Descriptions and Title TagsAlt text description and title tags provide a brief overview of your images that can be orally read aloud. This is ideal for people who may stru[...]



Brand Building 101: What You Need to Know

Mon, 26 Mar 2018 14:22:41 -0600

by Robert Clough Building a strong brand means everything for your business. Here's a quick guide to brand building and what it can do for you.It's hard to have success as a business without a great brand.Branding helps you bring in new customers and can encourage previous customers to come back.So what are the basics for developing a great brand? Check out this guide to brand building.Have an Iconic LogoNo discussion about brand building is complete without talking about your logo.Everything about your company is encompassed in your logo. Your products, your service, and your community are all summed up by this one piece of artwork.The first key to a great logo is that it should set you apart from the crowd. Aim for something unique to ensure that you'll never be confused with something else.Your logo should also show people who you are and what you do. Someone should be able to see your logo and understand that you're a pizza shop or an auto mechanic or a place to learn more about distance healing.Finally, a logo needs to stand the test of time. Constantly changing your logo hurts your long-term branding. Create something that you think can last for generations, like the McDonald's arches or Coca-Cola wordmark.Use Colors EffectivelyPicking a color scheme to use on your logo and other branding materials is about more than choosing your favorite hues.In marketing, color can have a profound effect on an audience. Certain colors can elicit emotions or subconscious feelings.If done effectively, you can build a more positive perception of your business through color alone. In contrast, the wrong choices can hurt you.Do some research and analysis on which colors would be the best fit for your company and industry.Be ConsistentWhen you hear the phrase "Just Do It," you immediately think of one brand: Nike.That's because Nike has used the same slogan since 1988. Even though it's not a name or a logo, "Just Do It" is synonymous with the apparel giant.Consistent messaging is an instrumental part of Nike's dominant brand. Whether it's a shoe advertisement or a social media graphic for a t-shirt, the message stays the same - Wear our gear and you'll kick butt.You don't need to be an international powerhouse to follow their example.Maintaining consistency is what ties the different aspects of your brand together. Your website should look like your social media pages. Your digital presence should share the same attitude as your office decor and documentation.When you create your brand, stick to it in everything that you do.Provide Great ServiceYour logo, messaging, and advertisements are only part of building a strong brand.Marketing can only go so far without a great company to back it up. Branding is about representing your business. So what kind of business is it representing?For a truly great brand, you need to offer valuable products and provide top-tier customer service. You need to build meaningful relationships with your customers and the community you serve.It's on the back of your products, services, and interactions that your reputation is built. It's what makes people think of something positive when they hear your name or see your logo.More Brand Building TipsBuilding a great brand is vital to the success of your business. For more tips on branding, check out our brand building blog. Be sure and visit our small business news site. [...]



10 Key Digital Marketing Solutions Your Business Can Take Advantage Of

Mon, 26 Mar 2018 13:45:01 -0600

by Robert Clough 10 Key Digital Marketing Solutions for Your BusinessAre you looking for ideas on how to better advertise your business? Here are 10 key digital marketing solutions that your business should take advantage of.Looking for new ways to advertise your business?Wondering how digital marketing can help you succeed?While you may have heard about digital marketing before, you may be surprised to learn just how many different techniques and tools that it encompasses.If you're looking for the lowdown on which digital marketing solutions can help build your business, look no further. In this list, we'll give you the full scoop on the best digital marketing solutions around.1. Social Media MarketingIt should come as no surprise to you that social media marketing is one of the main focuses of digital marketing these days.With so many social media platforms out there it can seem overwhelming for many businesses. However, by being on at least a few platforms such as Facebook, Twitter, and Instagram, you can build strong connections with your customers. You'll ensure they keep coming back to you year after year.Just don't make the mistake of promoting too much. Instead, speak to your customers like you would a friend and let them get to know you and your business on a more personal level.2. Content MarketingIf your business doesn't have a full content marketing strategy in place, you're making a big mistake. Content marketing is one of the top digital marketing solutions around. Many of the other digital marketing strategies rely on content to succeed.Your website should have some great content on it. A well-updated blog is a great place to start, but it's important that you're strategic with it.You always need to ensure that you're posting relevant and very helpful content to your potential customers and clients. Content is also crucial because it will also help Google find your site more easily and convince them to send even more visitors your way.3. Search Engine Optimization (SEO)If you haven't heard about search engine optimization (SEO) yet, you're missing out. SEO is one of the best digital marketing solutions around and can really go a long way to boosting your business and help you achieve success in the digital realm in the long run.SEO is the process of improving your website and optimizing it for search engines such as Google. Strong SEO takes some time to develop, but once your site is doing well, Google will continuously send your site more and more traffic.There are many indicators (including great content) that Google likes to see a site, and if you optimize your site right, it can be a great help for your business.4. Search Engine Marketing (SEM)Search engine marketing, or SEM, sounds very similar to SEO. However, it is a very different animal.While SEO allows your website to appear higher in search results in an organic way, with SEM, you can attain more immediate results. You'll instead make use of paid advertising campaigns including pay per click (PPC), cost per click (CPC), and cost per impression (CPM).While many people equate digital marketing with only SEO and content marketing tactics, the truth is that using a mix of both SEM and SEO can be great for a business.This marketing company, for example, understands the importance of both and offers services in not only SEO and content marketing but also in PPC and Facebook advertising.If done right, SEM can be highly effective in getting new customers to your website and can be a cost-effective alternative to other types of advertising.5. Affiliate MarketingAffiliate marketing is a particularly interesting way that you can market your products or services online.If you decide to market your business with affiliate marketing, you'll promise a commission to other marketers. These marketers will then promote your business and attempt to send new customers your way.As a result, you'll hav[...]



Marketing Tactics that Benefit Niche Products

Mon, 26 Mar 2018 12:43:49 -0600

by Robert Clough Do you have a niche product that needs help with marketing? This article outlines some tips on marketing tactics perfect for marketing niche products!There are over 28 million small businesses in the United States alone. Even more, an average of 534,000 independent businesses are founded each month. Marketing tactics must be leveraged to even get noticed, let alone flourish, in this busy marketplace.Niche marketing has gone from being optional to becoming an absolute essential. Trying to rank for broad keywords on search engines is a losing battle. So is trying to snipe customers from the biggest names in the industry.Marketing tactics for niche businesses basically boil down to good business sense. They can help you turn your brand into a marketable, profitable business enterprise.Continue reading to find out how marketing tactics can help you master your niche!Marketing Tactics For Niche BusinessesNiche marketing is actually easier to pull off successfully than advertising a business in a larger market. Niches are specialized communities with their own rules and customs. These deep, granular insights into your customers' behavior make it easier to create marketing tactics to win them over.Here are some marketing tactics that will help your niche business get noticed in the crowded marketplace.Build An AppThe app market isn't quite as vibrant as it was a few years ago when businesses were trying to cash in on the mobile marketing gold rush. This can actually be to your benefit, however, as that means there's also less competition in the app store.You might consider creating a basic app to help promote your niche business. Apps get lots of user engagement, especially in the case of games. Every time they open your app, they will see your marketing content.Consider the case of The Kraken: Simulation Application For Nautical Maneuvering app. This clever app was released by Proximo Spirits for their Black Kraken Rum.The game had little to do with alcohol. Players simply navigate a boat through Kraken-infested waters. The app was still hailed as a triumph by designers and game lovers alike!If your app is successful, your marketing tactics will be handled for you. Customers will happily spread the word about your brand while telling their friends about your app.Use Social Media To Share Inspiring ContentSocial media marketing is a given when it comes to marketing tactics for a niche. Like search engine marketing, social media marketing needs to be a part of every brand's marketing toolkit.Social media marketing is one of the most efficient marketing tactics for a niche business. When it's done correctly, your customers will spread the word about your brand for you.Social media marketing on platforms like Instagram is a wonderful opportunity to showcase your products or services in action. Seeing someone actually use a product like a water softener does more to convince a customer than 1000 lines of compelling copywriting.Social media networks like Twitter are an indispensable way to showcase your brand as a thought leader in your industry. These posts can be automated using a program like Hootsuite, meeting the goal of marketing tactics to be measurable and repeatable, as well.Social media marketing features greater conversion rates and a better ROI than nearly any other marketing tactic, as one final benefit.Incorporate Augmented RealitySmall businesses likely lack the resources to build a full-on VR app. Apps that feature augmented reality are becoming more commonplace, however. That means they're becoming easier and cheaper to develop.If you're wondering about the effectiveness of a virtual reality app as a marketing tactic, consider the Pokemon Go craze of a few years ago. Everyone from the ages of 8 to 80 was running around town trying to capture tiny cartoon creatures. It was a brilliant example of corporate s[...]



Flying Online: The Ins And Outs Of Digital Marketing For Aviation Courses

Mon, 26 Mar 2018 10:47:49 -0600

by Robert Clough Digital Marketing For Aviation CoursesExcellent digital marketing strategies can bring customers to your aviation courses in droves. Here's how to get your school noticed online.Did you know that you can use digital marketing to promote your aviation courses?If you'd like to learn how you can do this, keep reading. Because in this post, we're going to review the digital marketing strategies you can use to generate sales for your aviation courses.We'll explore strategies that will help you get near instant results as well as strategies that take a more long-term approach.When you're done reading, you'll know exactly which steps you need to take, if you want to sell your aviation course using digital marketing.Let's begin!What is Your Budget for Marketing Aviation Courses?The first thing you need to do is calculate what your budget is. This is because different kinds of digital marketing demand different levels of expenditure.If you have a large marketing budget, options such as Pay Per Click (PPC) can help you sell more courses. However, if you are short on cash, then you might need to focus on strategies like Search Engine Optimization (SEO).In the following sections, we're going to take a look at each of these options.Pay Per ClickPPC marketing can be a great way to put your courses in front of people who are most likely to buy them. As mentioned, though, it does cost money to use PPC. For most people, there are two great options for PPC -Google AdWordsFacebook AdsIn most cases, Facebook Ads can be the cheaper option of the two. However, it can be somewhat harder to ensure your ads are shown to the right people.Google AdWords is generally more expensive. However, it does ensure that your ads are going to be put in front of people, who are actively searching for courses like yours.To see which one works best, you will need to experiment.Search Engine OptimizationSEO is another way you can help produce more sales for your courses. With SEO, your goal is to rank for certain keywords your target audience will type into Google when they're looking for courses like yours.Unlike Google AdWords, if you don't have to pay every time someone clicks on your listing in the organic search results of Google. Because SEO takes time to implement, it can be a good long-term strategy. It is also relatively cheaper when compared to PPC.To get the best results with SEO, you need to -Select keywords that will be typed in by your target audienceCreate great content around those keywordsBuild links to that contentSo for example, one such keyword might be 'learning flight instrument rules.'Based on that keyword, you might create a piece of content called - 'The Ultimate Guide to Learning Flight Instrument Rules.' And then once, you have created that content, you'd reach out to other people in your space and ask them to link to your content.Digital Marketing Dreams?Digital marketing can be a great way to promote your aviation course. Depending on your budget, you can either use PPC or SEO to help you generate your initial sales.Digital marketing can be tough to get right. So if you're not achieving any results, to begin with, try to stick with it. After all, if you can make digital marketing work, it won't be hard to promote and sell a lot of courses.Best of luck!Want some more digital marketing tips? Check out our blog to learn more! Be sure and visit our small business news site. [...]



4 Top Brokerage Marketing Tips

Fri, 23 Mar 2018 14:27:57 -0600

by Robert Clough Looking to bring in more clients for your brokerage company? Check out these brokerage marketing tips.In 2018, digital marketing is in and advertising is out.Does your brokerage firm have an effective digital marketing campaign in place? If not, you need to get in the game!Brokerage marketing can be a lot to wrap your head around, though. Start with a few simple strategies to get the ball rolling.The New Word-of-MouthTo Millenials, Facebook is already an old hat. They're not the ones investing, though. To your target audience, it's used daily to connect friends and give referrals.Facebook has a new function called "seeking recommendations." Users can post that they're looking for a referral for a business or service that they need. Word-of-mouth these days isn't so verbal.Your name should be among the comments. Creating meaningful connections with your clients and following up via email marketing strategies can help you create a good reputation.The next time someone asks their friend list, "what is futures trading?" hopefully your name will pop up in the comments somewhere as a preferred broker!Besides the value of word-of-mouth growth, clients can also leave reviews on your business page. Your business page is a great resource for clients who casually browse Facebook to find their next needed service.Digitize your AdsWhere is your allotted money for advertising going?If it's not being spent on digital ads, you're wasting a portion of your money on ads that aren't even reaching your target audience.$1 per day on Facebook ads can grant you access to the eyes of 4,000 individuals in your target audience. Billboards, bus stop benches, and newspaper and other print ads won't reach the exact people that you need your ads to reach.The benefit of advertising through Facebook is that the site employs an algorithm to make sure that your ad reaches a specific set of people, every time. Instagram does this, too. Instagram will only release your promotional material to your exact target demographic.MobilizeInternet users spend over 69% of their screen time on their phones rather than in front of their computers. When it comes to your brokerage marketing tactics, that means you should primarily be gearing them toward mobile users.Nowadays, it's more accurate to need to be desktop-optimized than mobile-optimized.If your website isn't responsive, mobile users will not visit your site. If you don't have an active social media marketing plan, you're missing out on organic engagement with potential clients.If your local SEO isn't set up, you're missing out on tons of local business that simply won't see your business high up in their local search results.You need to be thinking about the internet as a whole, not device-specific. Don't focus on desktop brokerage marketing strategies. Look at the big picture.Diversify Your Social ChannelsAmericans spend about 10 hours a day in front of a screen. Where are they spending all that time?It's not just in one place. Social media users diversify their platforms, with most using at least two.You should show up and try to stay active on all platforms. That includes Snapchat, Instagram, LinkedIn, Twitter, YouTube, and Facebook.When new, buzzworthy platforms pop up, like Vine, try to get in on the ground floor along with everyone else. Staying on trend like this can show that you're a brokerage firm that's leading the industry in the 21st century.Are You All Set with Your Brokerage Marketing Strategies?Now that you've got the skinny on some basic marketing strategies, you can begin to devise your marketing plan of action.Check out some of our articles on social media marketing to further enhance your marketing tactics! Be sure and visit our small business news site. [...]



6 Ways to Market Luxury European Cars

Fri, 23 Mar 2018 13:11:23 -0600

by Robert Clough From Fiat to the DS 4 Crossback, many wonderful vehicles have come from Europe. Here's a guide on how to market European cars in the best way possible.The type of car a person drives can say a lot about them.There are the all American truck drivers, cruising through the Texas desert with American flags flying high. There are hippies who travel across the country in their big vans, with curtains over the windows and peace stickers decorating the bumper.So what does a luxury European car say about someone, especially driving in America, where foreign cars can have a stigma attached to them?Trying to market a luxury European car can be difficult, but there are plenty of ways to sell them if you get creative.From the special features to beautiful exteriors, to the longevity of many of the cars made in Europe, there are plenty of ways to market luxury European cars, and we'll explore them below.There Are A Variety Of European CarsThere are luxury cars for every type of person, and if you want to sell your brand, you're going to want to have a variety of models to choose from. BMW, America's top-selling luxury car company, had only four models in 1975. By 2015, BMW had one hundred different models in The US.In a Fortune article about BMW, they quote BMW's North American CEO Ludwig Willisch as saying "We don't ever want our customers to grow bored." Marketing variety is a great way to catch every possible customer's attention.Increased UtilityLuxury cars have become a harder sell in recent years because of the soaring popularity of SUVs and crossovers. These types of vehicles not only offer better storage options but also boast comparable gas mileage. However, there are some luxury European cars that are embracing the crossover and utility trend, such as the DS 4 Crossback.In an article by The New York Times about the decline in luxury car sales, they explain how SUVs and crossovers are dominating the market. According to William Fay of Toyota North America, trucks, vans, and SUVs make up nearly 65% of the market now.Marketing SegmentationMarketing segmentation is a strategy in dividing your customer market into sub-sections, based on a number of different variables. In the case of luxury European cars, the segmentation recommended is dividing by age.Mercedes-Benz used this strategy to market their luxury cars to a younger audience with great success. They created an online community called "Generation Benz" to learn more about the preferences and buying habits of the 20 to 39 age range demographic.Through targeted ads, Facebook and other social media marketing, and a video series created by influencer Casey Niestat, Mercedes-Benz new CLA series became their most successful new product launch in the last 20 years.An Uptick In StatusWhy do people want luxury European cars?For some, it's the longevity and craftsmanship of the vehicles. For some, it's the fancy features inside. But for many, it's that feeling you get when you roll up to a party or a date's house in that fancy new BMW or Mercedes Benz and feel like you're on top of the world.Status is a driving force behind luxury European car sales. While it may seem obvious, it's important to market this towards your potential customers. Make your customer seem like they need that car to feel important. Market your car as not just an automobile, but an extension of the person themselves.Top Of The Line FeaturesWhile status and the outward appearance of the car may be one of the driving forces behind European luxury car sales, you want to make sure that car looks just as good when you step inside.Every luxury car has different features, and it's important to find a niche feature that you can market to your customers. There are quite a few exciting new features hitting the road in this comin[...]



5 Ways to Improve Your SEO Ranking in 2018

Thu, 22 Mar 2018 11:03:45 -0600

by Robert Clough How to Improve Your SEO RankingWhen looking to reach your audience, SEO is one of the most powerful tools. Click here to learn how to increase your SEO ranking this year.SEO can put you in front of your target audience when they need your products the most.To get the best results with SEO, you need to know what's working right now.If you ignore current SEO trends and just stick to what worked in the past, you'll be left behind. You may even be penalized by Google for using outdated tactics that are now considering spammy.The question is: what's working in 2018? Are there any new strategies to improve your SEO ranking this year? Keep reading to find out!Produce High-Quality ContentThe days of producing tons of content just for the sake of it are over. If you want to rank high in 2018, high-quality content is a must.Follow these simple rules:Cover the topic in-depthBack up your claims with statsInclude graphics to help explain complex conceptsRemember, the goal isn't to produce content that has a high word count. After all, you don't want to just write 10,000 words of waffle.Your goal should be to provide the best possible resource that currently exists for the topic in question.When you're able to do this, your odds of ranking higher will increase.Google will consider your content the best resource for someone who wants to learn about a certain topic, and will, therefore, rank it higher in search results.Suppose someone is searching for advice, regarding the topic you've written about. If your content is the best out there for the topic in question, it's in Google's best interest to make it easier to find.If you think that you're going to struggle with writing high-quality content, that's okay. Work with a freelance writer to make things easier.A freelance writer who specializes in your topic of choice will provide engaging content. If you can't find any decent writers, approach companies like Loyal Dog Marketing to help with writing.Reduce Page Load TimesPage load times are becoming a significant SEO ranking factor in 2018.If you can reduce the amount of time it takes for your website to load, your search engine rankings will go up.If Google is serving up websites that take a long time to load, the user experience will suffer.Websites that load fast, on the other hand, provide a superior user experience. Customers are more likely to stay on a site that works well.If you don't know how to improve your page speed, there is a free tool known as 'Page Speed Insights' that can help. It will let you know the current status of a particular page, and what you can do to improve loading speeds.Some of the suggestions provided are easy to fix with a few WordPress plugins. Others require technical know-how, so you might need expert help.If you don't consider yourself to be a tech-savvy, consider hiring someone to make these changes. They'll know exactly what to do and save you from the frustration that comes with writing code.Build High-Quality BacklinksBacklinks are one of the oldest SEO ranking factors.They still matter in 2018, but there are a few things you need to keep in mind. This is because there have been a few changes as to how Google judges the backlink profile of a website.First, you need to focus on building high-quality backlinks.High-quality backlinks are generally backlinks that aren't that easy to obtain. In general, the more challenging it is to gain a backlink, the more that Google will respect it.Avoid low-quality links as much as possible. Never buy links from someone who is just going to spam the Internet with your URL. If you do engage in this sort of link building, your ranking will fall instead of rising.In some cases, people may actually perform a malicious attack on your website. This is w[...]



Google Reviews: Everything You Need to Know

Wed, 21 Mar 2018 13:33:56 -0600

by Robert Clough If you run a business, Google reviews can make a large impact on your sales. Click here to learn everything you need to know.84% of people trust online reviews as much as recommendations from friends.It's clear, therefore, that online reviews can have a positive impact on your business. One of the best ways to generate reviews for your business is with the help of Google Reviews.In this post, we're going to take a look at how you can use Google Reviews, to make it easier for people to leave reviews for your business. We'll look at how the platform works and what you can do to avoid some of the common pitfalls.When you're done reading, you'll know exactly what you need to do if you want to grow your business, with the help of Google Reviews.Let's begin!What are Google Reviews?Odds are you have come across Google reviews while you have browsed the internet in the past. You'll typically see them when you search Google for a particular kind of service or business. These reviews are especially prominent when you are performing a local search.For instance, say you're searching for 'painters in Oregon.' When you do this, Google is going to display a list of known painters in Oregon within the search listings.Alongside each of the painters (and their contact information), there will also be a "star rating." Using this, people can gain an insight into how good a certain painter is. Getting a lot of good reviews can also have a positive impact on your positioning, within the search listings.As you might've guessed, if you have a lot positive "star ratings" for your business, the likelihood of potential customers reaching out increases.If you provide a good service, they'll leave a positive review. Others will see this review and then be more inclined to reach out. Over time, this positive feedback loop will help separate your business from the competition.For this to happen, however, you have to first make it possible for people to leave reviews for your business on Google - which is what we're going to look at next.Setting up Google ReviewsTo make it easy for people to leave Google Reviews, you need to set up a Google My Business listing.Apart from giving people a place to leave reviews, setting up this listing has a few other benefits. More specifically, you are now able to control how information related to your business appears in the search listings, and on Google Maps.By setting up a listing, it also makes it much more likely that your business will be visible when people are performing a local search. You'll also be able to make sure people have access to the correct contact information.When setting up your listing, you will also need to verify your business. The verification process is important, as this too can help improve the visibility of your business in search listings.Get People to Leave ReviewsOnce you have created your business listing, you then need to think about how you can get people to leave reviews. Generally, if you want to get more reviews, you can just ask people to leave a review for you.What you need to be careful about, though, is asking people to provide a review in exchange for some kind of incentive. Doing so, can have a negative impact on your profile. Make sure you stay up to date on the guidelines provided by Google if you want to avoid damaging your profile.The easiest way to get people to leave reviews, is by asking them to do so within the period that follows a purchase.If you are in a service business, you can ask someone to leave a review right after you are finished working with them. For example, a painter could leave a card with the client, that tells them where they can leave a review and how.If you are in the product business, it's better to a[...]



5 Social Media Strategies for Musicians

Wed, 21 Mar 2018 13:28:51 -0600

by Robert Clough Social Media Strategies for MusiciansThe Internet serves as a great opportunity for musicians to market music, but you need to have solid social media strategies. Click here to learn more.Think you got the chops to make it as a musician? Looking to market your sound on social media?The music industry is worth $51.5 billion worldwide. Its growth is steady and it's becoming faster as more musicians rise to fame. It's no surprise many want to dip their feet in and aim to find success in a successful field they are passionate about.In order to become famous in this fast-paced and competitive industry, you'll need good social media strategies to promote your music to your audience.You need to be smart about how you manage your finances since you're paying for recording, touring, and posting it on the right platforms. With that, here are some social media strategies you can use to grow your online presence.Invite the Likers of Your Facebook Posts to Like Your PageThis is one of the less-known methods of growing your followers. The people that you invite already showed interest in you, making it easier for you to convince them to give your page some likes. It's much better than a "cold-calling" approach.Using your artist page, go to your posts and find some of the well-performing ones. Click on the likes and you'll see the list of all the people that made a reaction to the post. If you see people that haven't liked your page yet, you can click the invite button to let them know about your page.Before you pay for more Facebook ads, you might want to try this method first. Spending the time with your old posts is worth the money you save if the people you invite become your followers. Facebook is still the most popular social media platform so it's important to get more fame on this platform.Use the Twitter ListsTwitter lists help manage the chaos of your life as a musician in the most sensible way. It helps your manager and PR team have an orderly way to show the things you're up to. It gives people an easy means of locating you and helps you nurture your relationships with them.The initial process of the Twitter list takes a few hours to complete if you haven't explored lists before. The time is worth the followers and fans you gain without paying anything. Look at all the people you follow on Twitter and add them to custom lists.The Twitter accounts you follow can include the following people:ProducersLabelsMusic BlogsPR CompaniesIt makes you feel empowered to tailor your Twitter feeds depending on the things you're looking for. Adding someone to the list gives these people a notification. It gives you a chance to make them aware of you while giving them recognition, especially if you can get sponsorship deals from music-related products like headphonesaddict.When you're fixing your lists, name them something positive like "Great Bands" or "Producers I'd Work With." This helps these people look at your page and maybe work with you sometime.Never Waste Space on Your Social Media ProfilesWhen it comes to social media strategies, it's important to make your header images count. It's one of the first things people see when they discover your profile so don't waste the opportunity. While it's best to put it in your artist pages, using meaningful header images in your personal profile can give you better exposure.For example, if you have an upcoming tour, design a high-quality header image that has the dates. If you're releasing a new album, advertise it in the header. Don't forget to include your website address or a "Call to Action" within the image.Changing your header image regularly helps you appear in a lot of people's news feed. It helps you give your foll[...]



8 Tips To Get The Most Out Of Your Real Estate Postcard Marketing Campaign

Wed, 21 Mar 2018 13:24:29 -0600

by Robert Clough Have you not gotten the results you want out of your digital real estate postcard marketing campaign. Read here for 8 tips to make your efforts successful!Advertising experts agree that print marketing can bring in a higher return on investment than digital ads. Because ads and promotions inundate the online experience, printed marketing has become a rarity. It's also never been cheaper to put together a plan.The real estate market requires a lot of personal interaction. That's what makes it the perfect industry to take advantage of printed advertising, even as everything else goes digital.A real estate postcard marketing campaign can have a stronger impact on your audience than a digital campaign. If you've done the research to understand your real estate audience, the right postcard will help to seal the deal. Follow these 8 tips to make a big splash with your real estate postcard.1. Make A PlanWhen advertising, you should advertise one thing. While you might want to get people excited about your business as a whole, tell them about one specific promotion or specialty.Speak broadly about how much of an impact that one service can make in your customers' lives. Focus on your specific purpose and make sure there's value built into the message, as in "investing in X will give you Y".Take risks and don't be boring. Even if you spend most of your time worrying about new media marketing, you can take as many fun risks in print marketing.2. Make Them PopHire a professional photographer if you need to take photos for your postcard. Avoid stock photos whenever possible to ensure that your postcard is unique.Use strong colors to describe your message and focus on your audience's style. If you expect your audience to be more into luxury and high-end services, make sure your card reflects that aspect of your business. Show class and style with beautiful and unique images.Strong graphics can either make a big statement or distract from great photos. Make sure you balance everything out. Ask yourself how each element helps to build on that one specific promotion you're advertising.If you struggle with design, work with a company that specializes in sending photo postcards online. This will help you put together an idea of how your marketing campaign can look in real life.3. Be EconomicalDon't cut corners with your real estate postcard marketing campaign, but take care not to overload your card with bells and whistles. Make sure the message is simple and that there is no extra text needed.Pretend that every word costs you $1,000. Keep yourself from giving the story of your entire business and writing a novel on the back of your card. You're going to need to leave space for postage and address labels.Keep your audience focused on your message by limiting extra or distracting words from your postcard.4. Use Tight HeadlinesMake sure your headline has action words and isn't open to interpretation. Your postcard needs to incite one specific action from your audience. Whether you want them to call you or to check out your website, make sure the direction is clear.Postcards should communicate simple information. Your real estate postcard marketing campaign is no exception. You're generating leads and you need to build interest.There's no need to explain everything about your company. Once they get into contact with you, you can close the deal.5. Give A DeadlinePostcards are one of the best ways to deliver a message that has a deadline. Make the expiration date big and bold. Let them know that their offer is about to expire.You'll see a spike in calls and contact emails if you give a strong enough deadline.You can also use postcards to follow u[...]