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Preview: Search Engine Guide : Small Business Search Marketing

Search Engine Guide : Small Business Search Marketing

Search engine marketing news and information you can use to grow your business.

Last Build Date: Thu, 22 Mar 2018 11:03:45 -0600

Copyright: Copyright 2018

5 Ways to Improve Your SEO Ranking in 2018

Thu, 22 Mar 2018 11:03:45 -0600

by Robert Clough How to Improve Your SEO RankingWhen looking to reach your audience, SEO is one of the most powerful tools. Click here to learn how to increase your SEO ranking this year.SEO can put you in front of your target audience when they need your products the most.To get the best results with SEO, you need to know what's working right now.If you ignore current SEO trends and just stick to what worked in the past, you'll be left behind. You may even be penalized by Google for using outdated tactics that are now considering spammy.The question is: what's working in 2018? Are there any new strategies to improve your SEO ranking this year? Keep reading to find out!Produce High-Quality ContentThe days of producing tons of content just for the sake of it are over. If you want to rank high in 2018, high-quality content is a must.Follow these simple rules:Cover the topic in-depthBack up your claims with statsInclude graphics to help explain complex conceptsRemember, the goal isn't to produce content that has a high word count. After all, you don't want to just write 10,000 words of waffle.Your goal should be to provide the best possible resource that currently exists for the topic in question.When you're able to do this, your odds of ranking higher will increase.Google will consider your content the best resource for someone who wants to learn about a certain topic, and will, therefore, rank it higher in search results.Suppose someone is searching for advice, regarding the topic you've written about. If your content is the best out there for the topic in question, it's in Google's best interest to make it easier to find.If you think that you're going to struggle with writing high-quality content, that's okay. Work with a freelance writer to make things easier.A freelance writer who specializes in your topic of choice will provide engaging content. If you can't find any decent writers, approach companies like Loyal Dog Marketing to help with writing.Reduce Page Load TimesPage load times are becoming a significant SEO ranking factor in 2018.If you can reduce the amount of time it takes for your website to load, your search engine rankings will go up.If Google is serving up websites that take a long time to load, the user experience will suffer.Websites that load fast, on the other hand, provide a superior user experience. Customers are more likely to stay on a site that works well.If you don't know how to improve your page speed, there is a free tool known as 'Page Speed Insights' that can help. It will let you know the current status of a particular page, and what you can do to improve loading speeds.Some of the suggestions provided are easy to fix with a few WordPress plugins. Others require technical know-how, so you might need expert help.If you don't consider yourself to be a tech-savvy, consider hiring someone to make these changes. They'll know exactly what to do and save you from the frustration that comes with writing code.Build High-Quality BacklinksBacklinks are one of the oldest SEO ranking factors.They still matter in 2018, but there are a few things you need to keep in mind. This is because there have been a few changes as to how Google judges the backlink profile of a website.First, you need to focus on building high-quality backlinks.High-quality backlinks are generally backlinks that aren't that easy to obtain. In general, the more challenging it is to gain a backlink, the more that Google will respect it.Avoid low-quality links as much as possible. Never buy links from someone who is just going to spam the Internet with your URL. If you do engage in this sort of link building, your ranking will fall instead of rising.In some cases, people may actually perform a malicious attack on your website. This is where they purposely spam your link everywhere, knowing that Google will penalize your website as a result.If this happens to you, use something known as the Disavow tool. It will help you tell Google which links you want to ignore, so you can recover from 'spam attacks.'You also want to make sure tha[...]

Google Reviews: Everything You Need to Know

Wed, 21 Mar 2018 13:33:56 -0600

by Robert Clough If you run a business, Google reviews can make a large impact on your sales. Click here to learn everything you need to know.84% of people trust online reviews as much as recommendations from friends.It's clear, therefore, that online reviews can have a positive impact on your business. One of the best ways to generate reviews for your business is with the help of Google Reviews.In this post, we're going to take a look at how you can use Google Reviews, to make it easier for people to leave reviews for your business. We'll look at how the platform works and what you can do to avoid some of the common pitfalls.When you're done reading, you'll know exactly what you need to do if you want to grow your business, with the help of Google Reviews.Let's begin!What are Google Reviews?Odds are you have come across Google reviews while you have browsed the internet in the past. You'll typically see them when you search Google for a particular kind of service or business. These reviews are especially prominent when you are performing a local search.For instance, say you're searching for 'painters in Oregon.' When you do this, Google is going to display a list of known painters in Oregon within the search listings.Alongside each of the painters (and their contact information), there will also be a "star rating." Using this, people can gain an insight into how good a certain painter is. Getting a lot of good reviews can also have a positive impact on your positioning, within the search listings.As you might've guessed, if you have a lot positive "star ratings" for your business, the likelihood of potential customers reaching out increases.If you provide a good service, they'll leave a positive review. Others will see this review and then be more inclined to reach out. Over time, this positive feedback loop will help separate your business from the competition.For this to happen, however, you have to first make it possible for people to leave reviews for your business on Google - which is what we're going to look at next.Setting up Google ReviewsTo make it easy for people to leave Google Reviews, you need to set up a Google My Business listing.Apart from giving people a place to leave reviews, setting up this listing has a few other benefits. More specifically, you are now able to control how information related to your business appears in the search listings, and on Google Maps.By setting up a listing, it also makes it much more likely that your business will be visible when people are performing a local search. You'll also be able to make sure people have access to the correct contact information.When setting up your listing, you will also need to verify your business. The verification process is important, as this too can help improve the visibility of your business in search listings.Get People to Leave ReviewsOnce you have created your business listing, you then need to think about how you can get people to leave reviews. Generally, if you want to get more reviews, you can just ask people to leave a review for you.What you need to be careful about, though, is asking people to provide a review in exchange for some kind of incentive. Doing so, can have a negative impact on your profile. Make sure you stay up to date on the guidelines provided by Google if you want to avoid damaging your profile.The easiest way to get people to leave reviews, is by asking them to do so within the period that follows a purchase.If you are in a service business, you can ask someone to leave a review right after you are finished working with them. For example, a painter could leave a card with the client, that tells them where they can leave a review and how.If you are in the product business, it's better to ask people for a review a couple of days after they've received the goods. This will give them the chance to get acquainted with whatever it is that they've bought.What to do About Negative Google ReviewsNo matter what you do, it won't be long until someone leaves a negative review. This can be a big[...]

5 Social Media Strategies for Musicians

Wed, 21 Mar 2018 13:28:51 -0600

by Robert Clough Social Media Strategies for MusiciansThe Internet serves as a great opportunity for musicians to market music, but you need to have solid social media strategies. Click here to learn more.Think you got the chops to make it as a musician? Looking to market your sound on social media?The music industry is worth $51.5 billion worldwide. Its growth is steady and it's becoming faster as more musicians rise to fame. It's no surprise many want to dip their feet in and aim to find success in a successful field they are passionate about.In order to become famous in this fast-paced and competitive industry, you'll need good social media strategies to promote your music to your audience.You need to be smart about how you manage your finances since you're paying for recording, touring, and posting it on the right platforms. With that, here are some social media strategies you can use to grow your online presence.Invite the Likers of Your Facebook Posts to Like Your PageThis is one of the less-known methods of growing your followers. The people that you invite already showed interest in you, making it easier for you to convince them to give your page some likes. It's much better than a "cold-calling" approach.Using your artist page, go to your posts and find some of the well-performing ones. Click on the likes and you'll see the list of all the people that made a reaction to the post. If you see people that haven't liked your page yet, you can click the invite button to let them know about your page.Before you pay for more Facebook ads, you might want to try this method first. Spending the time with your old posts is worth the money you save if the people you invite become your followers. Facebook is still the most popular social media platform so it's important to get more fame on this platform.Use the Twitter ListsTwitter lists help manage the chaos of your life as a musician in the most sensible way. It helps your manager and PR team have an orderly way to show the things you're up to. It gives people an easy means of locating you and helps you nurture your relationships with them.The initial process of the Twitter list takes a few hours to complete if you haven't explored lists before. The time is worth the followers and fans you gain without paying anything. Look at all the people you follow on Twitter and add them to custom lists.The Twitter accounts you follow can include the following people:ProducersLabelsMusic BlogsPR CompaniesIt makes you feel empowered to tailor your Twitter feeds depending on the things you're looking for. Adding someone to the list gives these people a notification. It gives you a chance to make them aware of you while giving them recognition, especially if you can get sponsorship deals from music-related products like headphonesaddict.When you're fixing your lists, name them something positive like "Great Bands" or "Producers I'd Work With." This helps these people look at your page and maybe work with you sometime.Never Waste Space on Your Social Media ProfilesWhen it comes to social media strategies, it's important to make your header images count. It's one of the first things people see when they discover your profile so don't waste the opportunity. While it's best to put it in your artist pages, using meaningful header images in your personal profile can give you better exposure.For example, if you have an upcoming tour, design a high-quality header image that has the dates. If you're releasing a new album, advertise it in the header. Don't forget to include your website address or a "Call to Action" within the image.Changing your header image regularly helps you appear in a lot of people's news feed. It helps you give your followers a more authentic experience with your page. They're more likely to like it and get it trending, giving you more exposure.Use Pinned Posts in Your Artist PageWhen you post things on your social media, some perform well while some don't. It's natural for posts to have varying degrees of success.[...]

8 Tips To Get The Most Out Of Your Real Estate Postcard Marketing Campaign

Wed, 21 Mar 2018 13:24:29 -0600

by Robert Clough Have you not gotten the results you want out of your digital real estate postcard marketing campaign. Read here for 8 tips to make your efforts successful!Advertising experts agree that print marketing can bring in a higher return on investment than digital ads. Because ads and promotions inundate the online experience, printed marketing has become a rarity. It's also never been cheaper to put together a plan.The real estate market requires a lot of personal interaction. That's what makes it the perfect industry to take advantage of printed advertising, even as everything else goes digital.A real estate postcard marketing campaign can have a stronger impact on your audience than a digital campaign. If you've done the research to understand your real estate audience, the right postcard will help to seal the deal. Follow these 8 tips to make a big splash with your real estate postcard.1. Make A PlanWhen advertising, you should advertise one thing. While you might want to get people excited about your business as a whole, tell them about one specific promotion or specialty.Speak broadly about how much of an impact that one service can make in your customers' lives. Focus on your specific purpose and make sure there's value built into the message, as in "investing in X will give you Y".Take risks and don't be boring. Even if you spend most of your time worrying about new media marketing, you can take as many fun risks in print marketing.2. Make Them PopHire a professional photographer if you need to take photos for your postcard. Avoid stock photos whenever possible to ensure that your postcard is unique.Use strong colors to describe your message and focus on your audience's style. If you expect your audience to be more into luxury and high-end services, make sure your card reflects that aspect of your business. Show class and style with beautiful and unique images.Strong graphics can either make a big statement or distract from great photos. Make sure you balance everything out. Ask yourself how each element helps to build on that one specific promotion you're advertising.If you struggle with design, work with a company that specializes in sending photo postcards online. This will help you put together an idea of how your marketing campaign can look in real life.3. Be EconomicalDon't cut corners with your real estate postcard marketing campaign, but take care not to overload your card with bells and whistles. Make sure the message is simple and that there is no extra text needed.Pretend that every word costs you $1,000. Keep yourself from giving the story of your entire business and writing a novel on the back of your card. You're going to need to leave space for postage and address labels.Keep your audience focused on your message by limiting extra or distracting words from your postcard.4. Use Tight HeadlinesMake sure your headline has action words and isn't open to interpretation. Your postcard needs to incite one specific action from your audience. Whether you want them to call you or to check out your website, make sure the direction is clear.Postcards should communicate simple information. Your real estate postcard marketing campaign is no exception. You're generating leads and you need to build interest.There's no need to explain everything about your company. Once they get into contact with you, you can close the deal.5. Give A DeadlinePostcards are one of the best ways to deliver a message that has a deadline. Make the expiration date big and bold. Let them know that their offer is about to expire.You'll see a spike in calls and contact emails if you give a strong enough deadline.You can also use postcards to follow up with customers who've talked to you about working together. Remind them to renew their contract or services through a simple postcard.It might take a few tries but there will be a sweet spot for how much time is too much time for customers and how much is too little. Usually giving customers 30 day[...]

Keyword Positions Are Misleading: Here's What to Watch for Instead

Wed, 21 Mar 2018 12:00:16 -0600

by Jayson DeMers For two decades now, search marketers have gravitated toward one metric--one KPI--that's apparently more important than all the others: keyword positions. On the surface, it makes sense. The entire point of search engine optimization (SEO) is to increase your visibility in search engines, improving your rankings so you get more eyes and clicks for links to your site. If you're rising in rank for various keywords, it's a decent indication of success, and if those rankings start to fall, it means you're doing something wrong. But as the sole indicator of your campaign's health, it just doesn't do the job. Fortunately, there are some alternate metrics that can help you get a more accurate picture. So why are keyword positions such an overrated metric to track? Why Keyword Positions Are OverratedFirst, let me be clear. I'm not saying keyword positions aren't a valuable metric to understand; I'm saying we tend to put too much value on it. Most marketing agencies tend to zoom in on one or two key metrics to measure results, and if keyword positions are one of those metrics, you might end up with a skewed vision of what's really going on. Here's why: Keyword specificity. Thanks to Google Hummingbird and semantic search, specific keywords aren't as valuable or as targetable as they used to be. You can still use keyword research to guide your campaign toward valuable groups of keywords and phrases, but the one-to-one correlation between keyword prominence and rankings for that keyword is no longer as predictable or precise as it once was. Trying to rank for one specific keyword will likely cause you to rise in rank for a host of related keywords. Ambiguous data. It doesn't help that Google doesn't provide you with specific information about how you're ranking for various keywords. Google Analytics gives you a wealth of information about the traffic that gets to your website, but not much about how that traffic searched for you. Sure, there are third-party tools to help you track your rankings, but even these aren't perfectly reliable. Correlation with value. Let's say you've earned the top spot for a keyword you believe to be highly relevant for your business. Congratulations are in order! But why? How can you be sure that this number-one-ranked keyword is sending you more traffic, or sending you more valuable traffic? The truth is, keyword positions are a good indication of greater visibility, but they don't carry a specific value. SERP volatility. A quick look at any SERP volatility chart will tell you that keyword positions don't stay in one place for long. Entries rise and fall quickly, in response to all kinds of uncontrollable, external forces. You shouldn't celebrate a massive success if you rose to the top after a competitor got penalized, and you shouldn't panic after a failure, if the failure was just due to a minor shakeup. There are too many forces influencing search rankings to credit yourself for their rises and falls. What to Track InsteadSo if keyword positions aren't a valuable metric to track, what should you track instead? Your goal should be to track a wide variety of metrics, diversifying your analytics report to get a high-level understanding of everything that's going on. These are just some of the metrics you can add to your report: Average positions. Instead of looking at your positions for each of several individual keywords, take an average measure of several keywords and phrases. This will help you filter out the noise from keyword volatility and give you a bigger picture of your overall performance. Organic traffic. Along with keyword rankings, organic traffic is probably the most popular metric for beginners to use. It tells you how many visitors have come to your site after clicking on one of your links in the SERPs, and serves as a more specific indicator of your visibility and [...]

7 Essential SEO Tips for Treatment Centers

Wed, 21 Mar 2018 11:51:28 -0600

by Robert Clough Keeping treatment centers booked solid is all about getting the word out. These 7 essential SEO tips can help you do just that.With most small businesses spending 35% of their marketing budgets on digital ads, making sure you're getting a return on your investment is key. Treatment centers face a lot of competition from a variety of types of facilities. In order to keep your schedule booked solidly, you need to know SEO.Search engines use a tool called a web crawler to index every site across the web and rank them for relevance. They look at how often a site is updated, how strong their keywords are, and how close they are to someone searching in order to rank a site. Making sure your site is search engine optimized is key for any brand.Treatment centers that need to rank higher need to be using the right tactics for their niche. Follow these 7 SEO tips to make sure you're attracting the customers you need for your center.1. Go Mobile FirstOne of the things that search engines rank sites for is how fast their sites load on mobile devices. They also test whether their images are optimized for mobile loading.On top of that, you'll want to make sure you're doing mobile advertising right. Your ads should be unobtrusive and yet well placed. Taking up half of the screen with ads isn't going to help you with search engines.Make sure your contact information is easy to find. Treatment centers that are difficult to contact won't find their phone rings very often.2. Make Any Ads RelevantIf you're advertising on social media or across the web, make sure you're aiming at the kind of audience you need. There's no point advertising your rehab program focused on veterans of foreign wars on a site for a kids cartoon. You need to know your audience.On top of that, know the language that your customers are expecting from you. You only have a little bit of space so make sure you're making it count. Use terms that you know are going to be relevant for your audience when they see it.If you use video ads, make sure they're targeted for the kind of people you're aiming for. Include subtitles in order to improve your SEO ranking. Search engines also look through subtitles to see whether or not a video is relevant to a search.3. Make Your Landing Pages DirectWhen people are searching for treatment centers, they end up on a lot of landing pages with a lot of information. This can cause a sense of information overload when customers are trying to look for help. You could end up frustrating your customers accidentally while you're trying to assist them.People are also easily distracted when they're online, so make sure your information is short and direct. Make any text scannable, broken up into short sections and easy to get the gist of.Have that contact information front and center with buttons that read "book now" or "call now". Be direct in your language and your users will respond positively.4. Use Local SEOOne of the hottest trends in SEO is to be local. As algorithms for search engines improve, they're able to use location services and past searches to pinpoint where users are. This way they can offer them the most relevant searches to them all of the time.If you search "pizza" right now, you'll get a list of pizza locations nearest to you. The increased focus on relevance and local search results means that local SEO has never been more important.5. Write ContentStarting a blog is another big trend in SEO, especially for treatment centers. People who are struggling with addiction issues and in need of treatment or rehab will search for a company a bunch of times before calling. They'll look at places like Beverly Hills TMS a dozen times before they call.Write content that can encourage people to get treatment. Write about their perspectives and their experience. Write about what people go through before they decide to get treatment and warning signs to look for. Write openly and hones[...]

5 Tips for Online Reputation Management

Tue, 20 Mar 2018 14:43:59 -0600

by Robert Clough 5 Tips for Reputation ManagementHaving a good reputation for your business is vital. Click here to learn five ways you can handle reputation management online.Your company's online reputation has an immediate effect on your bottom line. Yet most companies don't understand it, let alone know what to do about it. There are straightforward ways to get your reputation into check before it hurts you.How do you measure your reputation online? This question beleaguers most businesses. Even if you understand its influencers, you might not know the implications on your revenue.Before doing business with you, your target audience looks you up online. If they find something negative, they may turn away without a second thought. Businesses lose as much as 22% of business when consumers find negative articles via search.It's time to get your reputation on track. We'll look at the key contributors to your online reputation. Then we'll explore the elements of reputation management that can work for you.Understanding the Influencers of Reputation ManagementHave you checked your company on Google lately? A quick search will give you a peek into your reputation status. It's not comprehensive, but it's a good place to start.Scan the first few pages of results. Are the comments positive or negative? Are there any comments at all?You want your business to be the most talked about in your vertical. But how can you tap into the digital dialogue surrounding it? The first step to reputation management is identifying the contributors.ReviewsThere are dozens of ways for customers to review your products or services. Unfortunately for you, it's hard to keep track. And most consumers say they are more likely to choose companies with positive online reviews.It's a good idea to adopt reviews through your own channels. But formal and informal reviews will pop up online. These could be on websites like Yelp and non-professional consumer publications.Social MediaConsumers review via social chatter, groups, and your own Facebook page. Comments and shares can lead to informal communities. Consumers can challenge you publicly as well.Social media can work to your advantage. 68% of consumers trust Facebook recommendations. Users' recommendations on Facebook can be more effective than formal advertising.Your Brand PresenceConsumers will gauge your value and credibility by how often they see you online. They expect qualitative content to help them make decisions. A lack of content robs them of an opportunity to do so.Too much branded content can hurt you as well. If users feel you're spamming them they're less likely to engage. You will appear to be a brand that can't sell based on value.You need to show up in search results, too. Consumers are more likely to choose a competitor if you're on the third page.Your EmployeesWebsites like allow your employees to write reviews. Your employees or even the news can talk about your internal practices. If consumers think you're not good to your staff it will hurt your business.5 Things You Can Do to Improve Your ReputationReputation management is not a science. But there is more that you can do about it than you might think.The following are five strategies to help you get on top of reputation management. Adopt these cost-effective solutions to ensure your exposure is helping your growth.1. Be AvailableGiving customers a way to contact you is an essential tool in reputation management. You can't resolve customers' issues if they can't get in touch with you. Those issues could develop into something public if you don't.This holds true for public-facing channels as well. Facebook is becoming a channel of choice for customer service claims. Quality service teams get a visible way to show they support their customers.Some customers need to reach companies more than others. Muse Treatment provides care programs for recovering ad[...]

Need Long-Tail Keywords for Your Q&A Section? Here's How to Find Them

Tue, 20 Mar 2018 13:29:16 -0600

by Jayson DeMers Traditional head keyword targeting is dead. Okay, not really--head keywords can still be effective, but their cousins, long-tail keywords, are more practical for the majority of marketers. In case you aren't familiar, "head" keywords tend to be short, high-level words and phrases--usually less than five words--while "long-tail" keywords tend to be more sentence-like, with several words strung together in a more specific query. Long-tail keywords, especially when used with Q&A-style content, can be extremely effective--but only if you know how to find the right targets. Why Long-Tail Keywords Are Effective Let's start by recapping why long-tail keywords are effective in the first place: Low competition. Head keywords tend to be extremely competitive since they offer such high search volumes; long-tail keywords are much easier to approach, especially for small businesses with limited budgets. High relevance. People who search for specific long-tail phrases tend to know what they want, and you'll be in an excellent position if you give it to them. Long-tail keywords also help you generate more precise audience targets. Semantic relation. Google's semantic search allows it to group lots of related keywords and phrases together by meaning; in other words, the relevance of search results is interpreted by the meaning and context of the content within pages, rather than the specific words. This allows long-tail keywords to cover more semantic ground than their head keyword counterparts. Unlimited possibilities. You'll never run out of possibilities for long-tail keywords to target. There will always be new territory to conquer. One of the best ways to utilize long-tail keywords is to search for them as specific questions a user might ask. For example, your average visitor might search for a question like "where do gold and platinum really come from?" or "what's the best material for a cutting board?" This is advantageous because long-tail questions allow you to target users who are searching for sentence-long queries, which are increasingly popular thanks to smart speakers and voice searches. It's also effective because you'll attract customers who genuinely want the answers to these questions, and aren't searching for a tangentially related subject. Of course, framing long-tail keywords in questions like this also gives you the perfect springboard to write a piece of content; all you have to do is provide a detailed answer, and you'll naturally optimize your piece for semantically related keywords and phrases. Practical Tips for Finding Better Long-Tail Keyword Questions So what should you be doing to find the most relevant, valuable long-tail keywords for your campaign? Look up related queries. Start with a head keyword term, or a short long-tail phrase, and use a keyword idea generation tool like Moz's Keyword Explorer to come up with semantically related words and phrases. This will help you get a feel for the search volume and competition for your most relevant and appealing initial targets. Use Quora. Quora is an online platform designed to help users submit and answer each other's questions, on a variety of different topics. Check it out and start browsing through questions related to your industry. You'll likely find some common subjects that aren't covered as cohesively as they could be--which means they're ripe for your content marketing strategy. Browse forums and interest groups. Make sure to spend some time on online forums and interest groups related to your niche, or possibly ones frequented by your target audience. Facebook groups, LinkedIn groups, and local forums are good places to start. See what people are talking about and take notes of commonly asked questions. Fill in holes left by the competitio[...]

How the Right SEO Can Increase Your Portable Generator Sales

Tue, 20 Mar 2018 13:02:30 -0600

by Robert Clough How SEO Can Increase Your Portable Generator SalesIf you're looking to increase the profit margin of your portable generator business, SEO is the way to go! Click here for our helpful guide and learn how!If you feel like you're not generating as much revenue as you think you should for your portable generator business, you probably aren't.But why is that? Your inventory is selling, just not as fast or as much as you'd hoped. To find out there are a few key questions you should be asking.What's my marketing strategy? Am I using all the marketing tools available to me? What am I missing in my marketing campaign?Chances are the answers to the last two questions are "no" and "yes" respectively. So, what are you missing from your marketing strategy?The answer is probably SEO. Nearly everyone underestimates the power of good SEO. Good SEO is what drives organic traffic, turning leads into sales.Keep reading to find out good SEO can increase your sales.What Is SEO?SEO stands for Search Engine Optimization. SEO is what helps websites have a high listing on search engine results pages.SEO does this through the use of keywords embedded within a post, article or website, but there is much more to it than that.SEO also relies on internal/external links, credibility, and staying current on trends within the industry. Let's take a closer looks at some of the different aspects of SEO.KeywordsKeyword selection is exactly how it sounds (selecting keywords) with none of the ease it implies. Keyword selection is crucial to good SEO.It's important to keep up with current trends in keyword selection, as well as scoping out what your competition is using.You also want to be sure to use commercial intent keywords. Especially when you're trying to sell a product such as portable generators. Keywords that can meet commercial intent are best, cheap, discount, etc.The right keywords will draw customers to your website and help increase conversion rates. Ultimately, increasing your sales and revenue streams.Internal/External LinksInternal and external links are another major necessity of good SEO. Internal and external links are just like they sound hyperlinks within a body of content (usually an article or blog post) that take the reader to another page or website.Internal links link to another page (usually blog post, contact, or about pages) of the same website as the current page.External links are the same as internal links but they take the reader to a different website altogether. These are used to provide references for facts used within the post or to help create backlinks.Choosing the right links is incredibly important as it provides credibility to your website. When writing a blog post about portable generators you probably don't want a bunch of links that take readers to competitive companies, or companies that have nothing to do with what you are selling.Benefits of Using SEO to Sell Portable GeneratorsNow that you've learned a little bit about what SEO is and how it works, let's take a look at exactly how SEO can help to increase your portable generator sales.Brand AwarenessOne of the greatest benefits of SEO is the ability to increase brand awareness. This is achieved by having strong SEO throughout your site and posts.Strong SEO content will help your site rank higher in Google search results drawing in more potential customers. The higher you rank, the more your brand becomes recognized and even synonymous with portable generators.This will increase sales and revenue with your brand name being a trusted business to buy from.Company ReviewsReviews are the lifeblood of any company. Reviews on products sold and customer service experiences can make or break a company.Good SEO brings customers which can bring more reviews. And with more reviews comes better SEO. It's the circle of marketing life.Go[...]

Organic Vs. PPC: What You Need to Know to Succeed

Tue, 20 Mar 2018 10:52:31 -0600

by Robert Clough Deciding where to focus your marketing efforts? Here's what you need to know about the organic vs. PPC debate to help your site succeed.Organic vs PPC.The never-ending struggle between SEO and PPC experts rages on as they both battle for their share of the budget.Of course, there's really enough cash to go around. US digital marketing spend is projected to reach around $120 billion by 2021.When it's your business' cash going into either or both of these strategies, you need to know you're getting what you paid for.So which is better at delivering the results you need? In this blog, it's organic vs PPC all the way to the bitter end.Organic vs PPC: It's All About Organic'Organic' traffic means the number of users who come to your site without you spending money to promote your web pages.That doesn't mean you haven't spent any money at all though - just not in terms of paid-for display ads or PPC (more on that soon). The amount of organic traffic you get depends on your search engine optimization (SEO).To get your site optimized, you need content that reflects what you do and uses the terms that people are using to search for you.So if you're a landscaping business in Utah, your target audience is searching for 'landscaping in Salt Lake City'. You can capitalize on this keyword by using this term in page titles, body titles, and blogs.Don't overdo it - it needs to be a natural density, or search engines will disregard your site as spam. It also needs to flow naturally within the copy, or users will be completely turned off.This can be a very affordable way of increasing exposure.If you're wondering what keywords you should target, try out a few of the free tools on the Internet, or talk to an SEO consultant.Backlinks from other sites will also increase your site's authority in the eyes of search engines - the bigger the better. A link from CNN is worth way more than your friend's blog, for example.With the right keywords and great SEO-friendly content that users love, your traffic will increase exponentially.Any custom SEO strategy you implement will take time to succeed though. You can't expect overnight results. You need to keep plugging away with new content and refine your approach over time.So if you're looking for speed, maybe you should find out more about PPC. We've discussed this aspect of digital marketing below.All About PPCPPC stands for 'pay per click' and you might hear some people call it 'cost per click' too.This is where companies bid on keywords and the highest paying firms are guaranteed top spots in search listings for those keywords.They allocate a budget of cash to the campaign, from which the search engine gets paid every time a user clicks on the promoted links.For example, if you put in a budget of $100 and offer up a $2 bid, you'd get 50 clicks from users before your budget ran out. The campaign would either expire at this point, or you could add extra money to the budget.PPC gets fast results for specific search terms. This means it's great for attracting specific people looking to buy goods and services right there and then.Many people are aware that these are ads. Given the relationship people have with traditional advertising these days, this might mean they ignore them.However, people with jingling pockets who are looking to spend right now will be more game. Which is good for your business!Because of the instant results it delivers, PPC can also latch onto traffic generated by other people's campaigns.If a rival in your space is pushing hard with advertising right now, investigating and buying up similar keywords to them in PPC will get you instant exposure too.Of course, this could be expensive, as it'll cause a bidding war between you to land the very top spots. Popular search terms are not cheap.Organic vs PPC: Which is Best?S[...]

3 Website Conversion Tips for Your Online Baby Store

Mon, 19 Mar 2018 12:41:43 -0600

by Robert Clough You only have 8 seconds to grab your customers' attention when they land on your page. Here are a few tips for website conversion to boost your sales.The average user only gives your site 8 seconds to grab their interest before deciding to leave. If you want to increase your website conversion, you need to find a way to grab attention immediately.However, it's not enough to just increase your website conversion rate. You also need to turn site users into customers. Otherwise, your efforts on conversion are wasted.The key to converting traffic to sales is understanding your users. This helps you give them the content and products they want. When they see items like that on your site, they'll stay.So how can you take these tips and apply them to your online baby store? It's easier than you'd think.Find a hookYour products should solve a problem for customers. When you identify what problem you're solving, you should lead with that on your landing pages.For example, any parent is aware of the 8 month sleep regression for babies. If you have a solution to that problem, it should be front-and-center on your landing pages.Make your hook timelySome topics are evergreen - meaning people will search consistently for them year-round. Other topics are seasonal.If you want to capture more traffic than usual, you can make your hooks timely to whatever events are occurring. This post is an example of timely content.OutreachIncreasing website conversion isn't all about the content on your site. Content on others' sites matters as well.Performing outreach to blogs and influencers in your niche can give you valuable backlinks. These backlinks provide domain authority, which means that Google will rank your site higher in search results.Outreach also helps grow your organic traffic. It's like online word-of-mouth. If your store is mentioned in a big blog in your niche, that's almost as good as a user getting a recommendation from a friend.Keep testingOnce you've identified a problem, and addressed it on a landing page, you're done, right?Not exactly. You may see a bump in website conversion, but it'd just be temporary.That's why you need to test different versions of the same content. Sometimes, changing one word, or the color of a banner, will make people convert higher. These small changes might seem like too much work, but they're not. Making these adjustments gives your store an edge over others.Update content regularlyLastly, you need to focus on your site's content. It's your most valuable asset. Yes, more than the product you have to sale.Without good content, it's impossible to sell your product. Good content is updated regularly to address issues in your niche.You don't need to write a 1,000-word blog post every week, but it's not a bad idea to update your blog at least once a week.Increasing your website conversion rates isn't a job with a due date. It's something you'll always work on as long as you run your store.We're here to help run your store better. If you want to see what we can do for you, get in touch today. Be sure and visit our small business news site. [...]

Top 10 Marketing Tips for Tutoring Companies

Mon, 19 Mar 2018 11:01:19 -0600

by Robert Clough Having trouble attracting students to your tutoring company? You need more than just subject knowledge. Here are 10 marketing tips for tutoring companies.Tutoring companies generally do what they do because they want to help people, but the reality is that you need to make a living, too. That's why your marketing is almost as important as your performance.But if marketing isn't your area of expertise, it may be difficult to know what the next step is.Whether you're just starting to advertise or you've landed in a rut, here are some tips to help:Marketing Tips for Tutoring CompaniesNeed a little marketing inspiration? Try on these ideas for size.Emphasize Your QualificationsParticularly in areas with a large number of schools and colleges, tutoring companies are a dime a dozen. Good ones aren't.If you or your tutors have certain certifications, these should be front-and-center in your marketing campaigns. If you or your tutors have teaching experience, this is a qualification to emphasize as well.Avoid Putting All Your Eggs in One BasketMost tutors have specialties and favorite subjects to work with. Unfortunately, you probably won't be able to make your entire living with long division alone.While you can market primarily toward your specialties, you need to welcome diversity as well. Keep up a good degree of experience with other subjects as well to give yourself more "padding" and lower your risk of running out of work.Take Advantage of Consistent Content MarketingContent marketing is creating and spreading helpful, organic content. By focusing on becoming a reputable source people turn to for help (rather than by sounding like a sales pitch), you earn their trust and, in turn, their business.One of the most effective methods of content marketing is blogging on your website. For tutoring companies, there's a nearly endless number of often-searched topics you can use. Just be careful not to give up so much information that your clients don't need you.Another tip: for content marketing to be effective, it needs to be consistent and it needs to be search engine optimized. Aim for weekly blogs and do some research on search engine optimization.Consider a Referral Incentive ProgramTutoring is an industry in which your clients need to trust you. The fastest way to a client to trust a tutor is if they've been referred by someone they respect.This is why a referral program can be helpful, especially a mutually beneficial one. For instance, give your existing customers a discount if they refer a new client, and give the new client a discount too so they have a reason to name their referrer.It's a win-win-win, and it requires little or no up-front cost.Advertise Your Experience with Various DisabilitiesTutoring companies often work with students who have learning or developmental disabilities. These clients need special considerations, and tutors need to know how to communicate with them.If you or your tutors have experience with autism, Down's syndrome, dyslexia, blindness, or other circumstances, you need to market this. That includes prior experiences (like if one of your tutors used to be a special education teacher or experience with applied behavior analysis).Students or their parents may ask about your specific experiences with their disabilities. It's a good idea to have this information readily available.Consider Creating an Online Diagnostic TestSometimes students don't know exactly what it is that they're having trouble with. In these cases, it can often help them to have an online quiz to assess their skills.Creating a skills test on your website can be a form of content marketing, but it can also give you insight if the student decides to call you. By knowing exactly what to work on, you can give [...]

10 Viral Marketing Campaigns That Didn't Break the Bank

Fri, 16 Mar 2018 14:48:58 -0600

by Robert Clough Are your marketing efforts burning a hole in your wallet? It's time to get creative. Here are 10 viral marketing campaigns that took off on a shoestring budget.Did you know you can run a successful marketing campaign without having to spend your entire marketing budget?Viral marketing campaigns are the best way to do more for less cost. Your business will become more visible, you'll generate more leads, and you'll convert more people into paying customers.We're going to take a look at what makes up popular campaigns that go viral to inspire and give you ideas for your next campaign.Viral Marketing CampaignsImproving your digital marketing strategy includes implementing tactics that will allow your company to go viral. If you don't have these elements in pace, it will be difficult to see much progress.Here are the top elements you must incorporate into your next digital campaign.Mobile-Responsive SiteHaving a mobile responsive website is super important in an age where most consumers have and use cell phones on a daily basis. If your site is not optimized for mobile viewing, you lose out on a large part of the market.Having a site that is easy for customers to use, that they can actually see your site from and have full functionality will make their experience better.By optimizing your website, you can rank higher in search engine rankings and have more people find your site in a search.SEOSearch engine optimization is what allows search engines to find your site when users search for it on Google. When done correctly, your website is more visible to users and you have a higher conversion rate.If you're using keywords that are relevant to your target audience in the content of your site, your traffic will get boosted. Other things that improve SEO are creating consistent high-quality content, using descriptions on all your pages, and tagging your photos appropriately.Content MarketingAnother way to build the best viral marketing campaigns is to incorporate great content. Having content that is valuable for your users sets you up as a thought leader in your industry.Users that find content to be relevant and interesting will return to your site again and again. Keep audience engagement in the forefront of your mind when creating content and your website traffic will see improvement.Create a BlogHaving a blog is another great part of viral marketing campaigns. You can use your knowledge about a topic related to your business or your target audience to get people interested.You can create an entire community of followers with your blog. It helps improve your online visibility and gives back to your industry by sharing thoughts on hot topics.Email MarketingHaving a great email marketing strategy will help you reach customers you may not have been able to otherwise. Your first step is building a list that is reliable and accurate.Once you have a list of potential customers and clients, personalization of emails will help you get in the door. You can send them coupons for your services, newsletters on the latest happenings, free samples, or industry news roundups.If you are creating content as listed above, you can send out new content you create to keep your audience engaged with the information you're publishing.SMSOne of the newest viral marketing campaigns implements SMS. You shouldn't spam people by sending SMS marketing to numbers that have not opted in. If people opt into your marketing messages, this can be a great way to send mobile coupons and remind people of your presence.Samples and CouponsHave you ever received an email from a company telling you they are having a 50% off sale? What about an extra coupon for 30% off for signing up for their newsletter or receiving a free[...]

8 Online Marketing Tips for Your Pest Control Company

Fri, 16 Mar 2018 10:20:13 -0600

by Robert Clough Want to get any many pest control customers as possible? You can't ignore the internet. Check out this list of online marketing tips to improve your strategy.The pest control industry seems to be growing at a faster rate than ever before, with Statista estimating the global industry's value will reach $16.49 billion by next year.Though if you're a smaller business or you're just new to marketing, it can seem like your business is lost in the crowd. After all, everyone these days has a website and marketing services.But you don't have to be a marketing genius to take advantage of all of today's top marketing tools! With a few helpful hints, your pest control business will soon generate more buzz than a dozen wasps' nests!Here are eight online marketing tips to help get you started.1) Establish Your AudienceTo rule the marketing world, you'll need to start small. Before you get ahead of yourself and start investing in PPC campaigns, begin by reevaluating your business.Ask yourself, who is it you're trying to reach?The pest control industry is pretty ubiquitous after all. You'd do well to corner one specific section of the market and target them with your advertisements.Finding your audience will ultimately guide your entire online marketing strategy. Every blog post, site redesign, and highly-tailored email needs to take aim at your market.2) Analyze Your WebsiteMaybe you're not convinced that online marketing tips can really help your business. You're only serving a small area, after all, why invest in online marketing instead of traditional advertising?It may be true that you're only servicing a local area. But evidence suggests that more and more clients are finding businesses through the internet, and that's unlikely to change.85 percent of users use the internet to connect with businesses in their area.Therefore, investing in a website, or website redesign, may be a good idea.After all, your website is like your business' online headquarters. It's where people can find contact information, service info, and read reviews.Make sure that your website loads quickly, is easy to navigate, and answers the most important questions ('who are you?' and 'what do you do?') immediately.3) Lean Into SEOMost online marketing tips revolve around three little letters: SEO.Short for search engine optimization, SEO is the engine that drives today's marketing strategies.It's pertinent that your business ranks on the top page of Google, as many users don't bother to look past the first page of results. In fact, the lower the ranking -- even on the first page -- the less likely a user is to click on a website.While SEO is certainly difficult to master, as it changes on a near-constant basis, learning the basics will take you a long way. Read up on the history of Google's algorithm changes and incorporate tips from the pros.4) Create Social Pages For Your Pest Control BusinessIf your website is your business' headquarters, your business pages on Facebook, Twitter, etc., are akin to a military base.Let's take Facebook, for instance. With billions of users, it's perhaps the easiest way to find customers in your area.While its algorithm is far from perfect, Facebook uses geolocation to show users advertisements and recommended friends. And once someone 'Likes' your page, it only becomes easier!Soon, the friends of people who subscribe to your social channels will see your advertisements too, essentially creating a domino effect.You can feasibly reach a massive market through social media without spending much money at all.5) Generate ReviewsReviews are a great way to get the word out about your business and boost your SERPs at the same time.Years ago, businesses relied on w[...]

How to Set Up and Run a Successful Facebook Ad Campaign

Thu, 15 Mar 2018 12:38:15 -0600

by Robert Clough There's a difference between running a Facebook ad campaign and running a successful Facebook ad campaign. Learn how to set them up the right way.Facebook marketing moves and shakes whole industries nowadays. Many people attempt to master it, but few businesses manage to create the perfect Facebook ad campaign.Read on to find out how to set up your own Facebook ads to succeed and overcome even the stiffest competition!Facebook Advertising 101When it comes to social media marketing, Facebook ads are the king. Period.With that in mind, your business just can't ignore Facebook when planning any online marketing campaigns.Facebook ads come in numerous forms. You can promote a range of different things, including:Your professional Facebook pageSpecific posts on your page (sponsored posts)Specific actions taken by your usersExternal websites (i.e. your official website)A Facebook ad campaign will target specific users based on their demographic profile, geographic location, and Facebook preferences. The latter includes their likes, follows and favorites, which Facebook monitors in order to enhance its users' advertising experience.Specifically, you can target ads according to a host of different parameters, some of which might be ideal for your business purposes. These targeting parameters include:AgeSexLocationNationalityLanguageEducation levelInterests (likes and follows)FriendsRelationship statusThat way, you can tailor your ads to target specific groups that might be interested in your products or services.Also, keep in mind that all ads are created and priced according to how many clicks (or thousands of impressions) they will receive. That way, you pay only for what you get.Planning Your CampaignBefore you begin investing your marketing money into a Facebook ad campaign, you have to have an actionable plan.Work with your marketer or your third-party marketing specialist to decide on the strategy. It will be largely defined by a range of parameters, including:Your existing contentYour capacity to produce content that is shareable on social mediaYour email list (if any)Your overall goals for your Facebook ads campaignA proper marketing strategy will help you measure your results, identify which ads work for you, test different audiences to find the best customer, and manage your marketing budget with efficiency.Setting Up Your Facebook Ad CampaignAfter you have decided on a solid marketing strategy, it is time to set up your campaign. Facebook itself has launched a page dedicated to structuring ad campaigns, but it is a lot easier than it might seem at first glance.The basic steps are easy. By following them, you can have the backbone of your campaign ready in minutes. Let's see them one by one below:1) Log in and Create an AdFirst, log into Facebook and click on the "Create Ad" option in the drop-down menu to the upper right side of the screen.You won't need your own Facebook page to advertise on Facebook, but if you plan on funneling traffic to specific sponsored posts, it's important to have one in place beforehand. If you haven't set up a Facebook page for your company, now it is a good time to build one.2) Decide on Advertising GoalsFacebook will ask you where your ads should link to, and what your goals are. For example, you can focus on driving traffic to your external website, boost your followers on your Facebook page, or get more likes on specific posts.3) Fill in the Ad TemplateAfter you've decided on goals, it is time to design the ad itself. Facebook allows you one picture, 25 words for the headline and 90 words for the body of your ad. Then, you have to target users according to the aforementioned parameters.4) [...]