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Preview: Social Media News

The Social Newsroom

Social media news and information for PR people

Last Build Date: Thu, 03 Aug 2017 21:11:27 +0000


13 Ways Your Online Newsroom Can Earn Media Coverage

Thu, 03 Aug 2017 21:03:08 +0000

Every business – large or small – can benefit from media coverage.  Imagine having your company or expert quoted on the news or featured in top tier publications like Forbes and Fast Company. The good news is that the media is looking for good content and the Internet has made the demand for fresh content […]

Online Newsrooms are the Perfect Panda Fodder

Fri, 14 Aug 2015 00:21:55 +0000

REGISTER HERE After much speculation amongst Search experts about a Google update underway, Google has confirmed their suspicions.  There is indeed a new Panda 4,2 algorithm update rolling out.  Panda updates have always been about the quality of the content.  The first one was implemented in 2011.  Since then there have been some minor tweaks […]

Why Fast-growing Companies Need Press Coverage

Tue, 11 Aug 2015 15:45:51 +0000

Every year the fastest-growing companies in the US are named on the Inc. 5000 list.  It honors private companies of all sizes and making the list is a unique opportunity to receive national recognition.  The companies are chosen by how fast they grew over a three-year period. So what are the factors that can contribute […]

3 New Skills that Impact Media Relations

Wed, 15 Jul 2015 13:54:51 +0000

PRESSfeed July Webinar: Register here As the media landscape changes – and it is shifting under our feet everyday – the practice of Media Relations has to change too. The decimation of the media newsroom staff continues.  In June the Chicago-Sun announced that they will cut a further 22% of the newsroom staff through layoffs […]

The Age of Smartphone Reporting

Fri, 26 Jun 2015 13:37:03 +0000

On Wednesday we hosted a webinar about mobile search and news content with Shashi Bellamkonda, CMO of Surefire Social and adjunct professor for search, social and mobile at Georgetown University. These recent headlines confirm that we are indeed in the age of smartphone reporting.     What does this mean for PR? Media Relations is […]

June Webinar: Mobile-Friendly News

Sat, 13 Jun 2015 12:16:04 +0000

THE NEED FOR NEWS AND BRANDED CONTENT TO BE FOUND IN MOBILE SEARCH             The new Google algorithm, which was introduced on April 21, favors websites with large text, links that are easy to find and navigate, and a design that resizes to fit whatever screen it’s viewed on, be […]

The Mobile News Landscape

Mon, 08 Jun 2015 15:10:00 +0000

 Every year for the last five years we’ve heard predictions that “this year is the year of mobile.”  Well, 2015 is definitely that year. In May Google announced that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Which explains the Google mobile search algorithm […]

2015 Online Newsroom Checklist

Wed, 03 Jun 2015 13:59:30 +0000

The 2015 Pew State of the News Media report revealed that in January of this year 39 of the 50 most popular news sites reported more mobile than desktop visitors. More than a third of online news users across all countries (39%) use two or more digital devices each week for news and a fifth […]

Why Brands Need More Content

Sun, 19 Apr 2015 15:21:16 +0000

  Almost 90% of BtoB companies and most BtoC companies are using content as an integral part of their marketing and PR strategy today. 70% of B2B marketers are creating more content this year versus last year. (Content Marketing Institute/MarketingProfs).Only 32% say they are creating enough content. That means content spend is going up in […]

Video – The PR Opportunity of 2015

Sun, 12 Apr 2015 20:17:43 +0000

DOWNLOAD THE FULL REPORT AND INFOGRAPHIC Right now there’s an opportunity knocking hard on the PR door. As the public responds to visual content with a news story – and we’ve certainly seen plenty of evidence that visuals engage the audience and provide more value – the media is looking for more video news material.  […]