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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Mon, 20 Feb 2017 09:02:47 GMT

Copyright: DevStart, Inc. 2004

5 Ways You Can Use Social Media To Boost Your E-Commerce Website

Mon, 20 Feb 2017 09:02:47 GMT

A crucial question which emerges in this regard is; how you can line up your social media marketing to enhance your E-commerce website?

Marketing a Winning Business Operation

Mon, 20 Feb 2017 08:30:05 GMT

Stop for a moment and think about how you market your business to the public.

How Your Business Can Capture Attention At Trade Shows

Fri, 17 Feb 2017 08:18:34 GMT

Trade shows help your business gain exposure and meet potential clients, and how you present yourself among a sea of other businesses is critical.

Why Your Product Labels are a Crucial Marketing Platform

Fri, 17 Feb 2017 07:31:38 GMT

These days, health and bargain-conscious consumers are paying more attention to labels than ever before. This creates a great marketing opportunity. But bigger, more cluttered labels may turn off busy shoppers.

How Snapchat Transformed Social Media

Thu, 16 Feb 2017 11:19:15 GMT

In 2015, our country manager for emerging markets was the CCO for iProspect in Malaysia, leading a campaign for the largest cosmetics brand with the objective of driving footfall to stores nationwide. It turns out that Snapchat and it's time sensitive images had a big role to play as a digital coupon that could only be availed at outlets instead of online.

Understanding Growth-Driven Design Concept For Websites

Thu, 16 Feb 2017 11:10:20 GMT

The concept of growth-driven web designing is becoming more popular in the modern day’s approach to website development. But - is anything being missed?

Creative Marketing: How To Connect With Most Every Generation

Wed, 15 Feb 2017 13:19:42 GMT

When targeting different age demographics, you have to understand what factors motivate interest for each generation.

DIY Design: 3 Strategies For Building And Maintaining Your Online Store

Wed, 15 Feb 2017 11:45:53 GMT

Your website is the most important facet of your online store. Not having a great site and being active on social media can cost you sales, customers and even lead to a bad reputation.

How To Write Your First E-Book?

Tue, 14 Feb 2017 08:53:02 GMT

Writing is no more a hobby and the growing trend of writing E-Books professionally reveals this fact. You must have strong passion when it comes to writing an E-Book as it happens to be the painstaking task.

Personalized Online Gifting: An Urban Ecommerce Trend

Tue, 14 Feb 2017 05:00:00 GMT

It has not been very long since the advent of ecommerce but within a very limited time, it has managed to establish itself as the first shopping option for many people around the world. With each passing day, more and more people are moving towards online shopping and making it an integral part of their lifestyle.

6 Facebook Trends To Keep Tab On This Year

Mon, 13 Feb 2017 11:35:51 GMT

In the online world, businesses do not have any option to overlook current social media trends, especially the Facebook.

How can Blogging Help You to Triple Your SEO Efforts?

Mon, 13 Feb 2017 05:00:00 GMT

Search Engine Optimization has become very important in today's competitive business. Even when the writers write they are expected to write by keeping seo in mind.

How to Improve your Website Designs?

Fri, 10 Feb 2017 05:00:00 GMT

If you're building a webpage then there are so many website designing techniques which you can learn. But there are some of the easiest things which you can do to your web page to make it look more attractive.

4 Tips to Create the Right CTA for Different Types of Content

Fri, 10 Feb 2017 05:00:00 GMT

Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page. Since that’s a significant amount of people who are reading the section on a page that may be most valuable to business owners, it’s important to take full advantage of this opportunity.

Digital Disasters: 4 Online Marketing Faux Pas That Could Tank Your Company's Brand

Thu, 09 Feb 2017 07:10:17 GMT

Online marketing is one of the most integral parts of modern business, but it's also one of the most overlooked and poorly executed. So many people who own businesses invest their time in creating a company that they forget the most important place to market it is on the web.

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.