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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Mon, 23 Oct 2017 07:01:38 GMT

Copyright: DevStart, Inc. 2004

Business Basics 101: How to Establish an Online Presence

Mon, 23 Oct 2017 07:01:38 GMT

Many business owners have trouble figuring out how to use the internet to their advantage. In fact, 6 out of 10 small businesses have yet to establish an online presence and get a website.

3 Types of Blog Content That Will Leapfrog Your Online Customer Engagement

Mon, 23 Oct 2017 06:41:22 GMT

How many times have you looked at your online engagement analytics and thought, “I could do better, but how?” You need to vary your content marketing strategy if you want to enjoy favourable results.

C Programming Reserved Keywords and Their Features

Fri, 20 Oct 2017 14:51:34 GMT

In C programming, there are certain words that are used as variables or functions. These are known as reserved keywords and, just as the name implies, are just used for reserve.

Four Tips for Buying an Established ECommerce Store

Fri, 20 Oct 2017 14:09:29 GMT

ECommerce makes up for more than ten percent of the top one million websites on the internet today. The sustainability of online retail makes eCommerce one of the more lucrative business opportunities for aspiring entrepreneurs.

How to Leverage The Social Media Platform To Reach Your Target Audience

Thu, 19 Oct 2017 10:17:02 GMT

All major fashion brands are targeting millions of their users through social media. Businesses are depending on creating great content because the social media channels are growing marketing friendly.

What Can Digital Guerrilla Marketing Do For Your Business?

Wed, 18 Oct 2017 10:01:47 GMT

We all know that having an appropriate web design is absolutely crucial for any type of business. With a proper website, your business can reach unimaginable heights, but it requires some planning, organizing and some strategic skills. A website is very important, even on its own, but simply making it and hoping for the best is not a smart option.

Accelerated Mobile Pages (AMP) and why is it required?

Wed, 18 Oct 2017 04:00:00 GMT

Web pages on mobile phones take unnecessary time to load as it contains elements of a website that is not required. Accelerated Mobile Pages (AMP) help web pages to load faster on a mobile device across various platforms. Google now urge companies to incorporate AMP. This article lays emphasis on how AMP enhances user experience, helps SEO and decrease bounce rate of visitors thereby increasing search result rankings.

3 Important Characteristics that Set the iPhone Apart

Tue, 17 Oct 2017 06:38:37 GMT

Not everyone cares about the iPhone vs. Android debate. There is a very good chance that most people have no idea what that’s referencing. But with few exceptions, everyone who has a smartphone is either on team iPhone or team Android, whether they know it or not.

More Excellent Marketing: 5 Tips for New Business Owners

Tue, 17 Oct 2017 05:33:37 GMT

Marketing is a challenge no matter how long your business has been around, but it’s especially tough when you have a new business and you’re trying to build more brand awareness.

Facts About Mobile Apps And Travel Industry's Strong Tie-up

Mon, 16 Oct 2017 10:20:09 GMT

Travelers from all around the globe love their travel experience & journey to various tourist spots. Have you ever imagined how the tourism industry is succeeding to bring up their customer base all around the globe?

How Not to Go Overbudget on Your Next Marketing Campaign

Fri, 13 Oct 2017 05:16:44 GMT

Marketing is used to spread the word about the excellent product or service your business sells. Effective marketing can be costly, and will depend on the nature of business and type of clientele served.

5 Ways Your Online Reputation Impacts Potential Students

Fri, 13 Oct 2017 04:21:22 GMT

You can't be too careful these days. You have so much to lose regarding reputation because of the things you may be mindlessly sharing online through social media.

Why Quality Over Quantity is Key with Content Marketing

Thu, 12 Oct 2017 08:19:04 GMT

There’s no denying that content marketing is a hugely important part of your brand’s overall marketing strategy. No matter what kind of business you run, having great content available to your current and potential customers will help you to pave the way for expanding your customer base, generating more profit, and achieving brand growth and expansion.

Increase Your Site’s Google Search Ranking with Smart Design

Wed, 11 Oct 2017 08:33:32 GMT

Most SEO specialists tend to focus on content writing, keyword planning, meta tags, and link building. While these are, no doubt, important aspects of a good SEO campaign (Google admits that content and quality links are the main metrics in website ranking), applying a smart design strategy will increase your site’s search ranking too.

The Mobile App Marketing Conundrum for Businesses

Wed, 11 Oct 2017 04:00:00 GMT

if the process of implementation and execution is properly planned, it can provide immense benefits.

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.