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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Fri, 02 Dec 2016 07:09:13 GMT

Copyright: DevStart, Inc. 2004

SEO for Small Businesses: The Wrong Way

Fri, 02 Dec 2016 07:09:13 GMT

Search Engine Optimisation (SEO) has great benefits for businesses with respect to consumer searches. Being one of the first websites your potential customers see when they conduct a search enhances your chances of business success. For small businesses, this is a cost effective way to get noticed by customers.

Top 7 Productivity and Writing Tools for Content Marketers

Fri, 02 Dec 2016 05:00:00 GMT

Creating content can be a challenge for marketing managers. It always has to be up-to-date, unique and valuable for you clients. We have collected 7 best tools that will help you spend less time on your content and help you manage it effectively.

Avoid These Common Social Media Mistakes

Thu, 01 Dec 2016 07:13:06 GMT

Social media can pay loads of rewards for your company—connecting you with your community, helping to build sales, touting interesting news. But if you do it wrong, it can cost you—and blunders are more common than you might think.

How to Utilize Reviews in Your Marketing Campaign

Wed, 30 Nov 2016 06:38:03 GMT

Are you taking advantage of the testimonials and reviews your customers are giving you? Or are those reviews getting lost on the web without proper utilization and promotion?

Surviving ‘The Conversation Age’: 3 Ways to "Speak Human" in a Content-Crowded World

Wed, 30 Nov 2016 06:23:07 GMT

“Blah…Blah…Blah…” This is what most consumers hear when exposed to marketing messages no matter the medium through which it’s delivered. Today’s consumer demands more than catchy slogans and slick ad campaigns.

5 Easiest-to-use Team Meeting Apps

Tue, 29 Nov 2016 05:00:00 GMT

Which meeting app to choose for your team among the several products available on the market? Simplicity and reliability are the two leading criteria to stick to, as nobody likes a tool too complicated or so full of technical issues that it is necessary to call the support every moment. To help you, here comes a selection of 5 best products.

3 Critical Changes to Mobile-Friendly Web Design You Need Now

Fri, 25 Nov 2016 07:44:09 GMT

Google has officially released it as a fact. Nearly 60% of searches are done on mobile devices over desktop computers. To accommodate this shift in internet interaction, changes have been made to how websites rank in Google searches.

5 WordPress Tricks That Will Make Your Blogg Better

Fri, 25 Nov 2016 05:00:00 GMT

Whenever WordPress checks one of these tags in a post, it automatically replaces it with the corresponding HTML equivalent

Survey: What Email Marketers Get Right and Where They Struggle

Thu, 24 Nov 2016 10:55:52 GMT

A new report from Clutch reveals some of the best practices of successful email marketers, as welSarah Patrick is a senior content developer and marketer at Clutch, a B2B ratings and reviews firm in the heart of Washington, DC. She’s the digital marketing lead, focused on developing data-driven resources about social media, email marketing, content marketing, and marketing automation.l as where some marketers’ efforts are falling short.

How To Scale Up Your Business With Marketing Automation

Thu, 24 Nov 2016 10:47:28 GMT

Small business owners are an overworked lot. A survey conducted by the US Bureau of Labor Statistics found that nearly a quarter of American small business owners worked at least 60 hours each week, while another third of the population worked over 50 works.

Optimising your Mobile Marketing this Christmas: Why and How

Wed, 23 Nov 2016 11:10:18 GMT

The Christmas holidays will either benefit your business or have no effect. During this season, most businesses clamour for the attention of their clients using different strategies.

4 Social Media Marketing Tips Realtors Swear By

Tue, 22 Nov 2016 07:35:30 GMT

Social media can be a gold mine for real estate marketers. According to research from Contactually, 91 percent of Realtors use social media as a prime marketing tool.

Search Result-ectomy: 5 Options for Fixing Bad News Online

Tue, 22 Nov 2016 07:34:12 GMT

Bad company news spreads like wildfire online. Left unabated, bad PR can ruin your company's reputation and the brand's ability to conduct dealings with both its target market and investors.

Content Marketing Rookie to Super Hero in 12 Weeks [Infographic]

Mon, 21 Nov 2016 10:13:29 GMT

Content marketing is one of online advertising's most popular fields. At its core, the concept is simple: Businesses create and publish content in the form of posts to convert viewers.

How We Rescued Our Top Post from Near-Death on the 2nd Page of Google

Fri, 18 Nov 2016 07:06:58 GMT

Have you slaved away on an article putting in hours of thought and research? Have you pondered over every word trying to craft the perfect sentences? Have you spent yet more time in Photoshop designing custom graphics to accompany it?

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.