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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Wed, 18 Jan 2017 14:52:56 GMT

Copyright: DevStart, Inc. 2004

5 Search Marketing Tools To Analyze Your Website Performance

Wed, 18 Jan 2017 14:52:56 GMT

Marketers have had a love-hate relationship with Google’s PageRank for as long as it existed. In early 2016, Google finally killed PageRank, a metric that had become synonymous with the company’s search engine algorithm. In the absence of PageRank, one may find it difficult to study the performance of websites from a search marketing standpoint.

The Top 7 SEO Trends That Dominated 2016 and Will Stay Dominant in 2017 too

Wed, 18 Jan 2017 14:51:50 GMT

Let us recollect some of the important and powerful trends that 2016 had to offer in Search Engine Optimization (SEO)

Advertising Techniques New Businesses Should Use

Tue, 17 Jan 2017 11:28:42 GMT

New business owners have to rapidly build interest in their products and services if they are to have any hope of growing their company into successful a enterprise.

Strategies of Improving Conversion Rates of Your Magento Platform

Mon, 16 Jan 2017 06:49:16 GMT

With the pop up of new online businesses everyday, you need to stay up to date if you are to survive. The higher your conversion rates, the better your chances of making it. Depending on the ecommerce site that you are using, there are tips you can use to ensure that your conversion rates are above average.

Always Choose Quality SEO Services Provider to Get Results

Mon, 16 Jan 2017 06:30:32 GMT

SEO services are in demand nowadays. If you’re planning for SEO services, your first step is finding a quality service provider of your needed SEO solutions.

6 Website Design Trends To Look Forward in 2017!

Fri, 13 Jan 2017 11:11:03 GMT

Keep in mind that without having an effective and great website, ensuring your strong presence on the internet will be hard for you.

Why Startups need SEO and SMM to build their business

Fri, 13 Jan 2017 11:09:42 GMT

A startup certainly needs every possible advantage to get ahead in a super-competitive world. But here is where things get interesting in the modern age.

Can You Sustain Your Business with Right Social Media Campaign?

Thu, 12 Jan 2017 05:00:00 GMT

Most companies are taking to social media – Facebook, Twitter, Instagram, blogs, and YouTube – to hone their online presence and talk about sustainabilitythan ever before. Social media campaigns have; therefore, attracted much attention from businesses that want to engage their audiences, get new ideas and active dialogue with the stakeholders that are hard to reach in the world outside the internet.

Choose a Specialty Marketing Company for Experiential Marketing

Thu, 12 Jan 2017 05:00:00 GMT

The main function that an experiential marketing company will adopt is to associate target audiences with the brands through exercises that create value and personal memories relevant enough to give people live experiences.

Begin The New Year With Some Updated Themes From WordPress With Special SEO Friendly Features

Wed, 11 Jan 2017 14:40:43 GMT

What is a well-designed theme? Is it one that looks pretty? Is it the one that can run on any PC and mobile OS? Or is it the one that is easily indexed by search engines?

Top 5 eCommerce Website Design Trends for 2017

Wed, 11 Jan 2017 13:11:25 GMT

In today's quick changing eCommerce world, it's trying for any website designer to foresee what's to come in future. What's new today might be outdated tomorrow!

6 Invaluable Tips You Must Know To Excel In Blogging in 2017!

Tue, 10 Jan 2017 08:03:13 GMT

Still, the market for blogging is continuing to rise with each passing day, without showing any signs of stopping.

5 Predictions For Animated Marketing Videos In 2017

Tue, 10 Jan 2017 07:35:37 GMT

Explainer video should be a part of your next marketing strategy as its reach is kickass. There’s no way you can engage website visitors better and increase click-through rates.

Making PPC More Effective

Mon, 09 Jan 2017 10:26:48 GMT

PPC, or Pay Per Click, is a bit of the cornerstone of any digital marketing campaign. Yes, it is critical to maximize that organic traffic, but all businesses can benefit from adding to that with paid ads.

How to Make Your Most Clunky Online Processes Smooth Again

Mon, 09 Jan 2017 10:25:55 GMT

It doesn't matter if you run your business out of a retail shop, sites around the world, or even your own home. Your online presence is critical to the success of your future.

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.