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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Mon, 20 Nov 2017 08:26:08 GMT

Copyright: DevStart, Inc. 2004

Want to Rank Higher on Google? Follow These 4 Tips for Better SEO

Mon, 20 Nov 2017 08:26:08 GMT

Whether your whole career has been built online or you’re just getting started with building up your online presence, you’ve probably heard at least a little bit about SEO.

4 Ways Social Media Affects Our Business

Mon, 20 Nov 2017 05:00:00 GMT

Social media has changed everything. What?s more, it is hardly done. As social media becomes ever more pervasive we?re constantly discovering new ways that it can be used and realizing that old ways we were using it were only fads or not so very wise after all.

How to Boost The SEO of Your Tech Website? Top 5 Tips to Get You Started

Fri, 17 Nov 2017 10:55:03 GMT

Now when it comes to tech websites, you do not have to revamp their design to improve the search engine optimization of your site.

Storytelling at Its Finest: How to Turn Business Stories into Valuable Content

Fri, 17 Nov 2017 09:27:13 GMT

Content marketing is still one of the most effective digital marketing instruments to use today. Even with social media platforms giving you – and businesses in general – new ways to engage the audience directly, it is still difficult to beat the value of high quality content.

Small Business Wisdom: 3 Best Practices to Optimize Your Promotional Marketing Strategy

Wed, 15 Nov 2017 15:51:10 GMT

While small businesses usually have a solid grasp of the first three P’s of marketing - price, product and positioning - many of them tend to struggle with the last item on the list: promotion.

Fatal Conversion Rate Optimization Mistakes that People are Still Making

Wed, 15 Nov 2017 10:18:33 GMT

Conversion rate optimization or CRO is a methodic approach, almost scientific if you get a closer look at it. Successful testing of many variables decides whether the CRO methodology is working or not.

Here Are The Common Marketing Pitfalls To Avoid

Wed, 15 Nov 2017 09:15:14 GMT

The world is now obsessed with social media like never before. This is partly because the owners of these media keep adding new features regularly to attract users.

The Holiday Marketing Guide For Small Businesses – The Latest Marketing Best Practices and Cutting Edge Tactics

Tue, 14 Nov 2017 07:26:09 GMT

For businesses and startups, the holiday season is the most important time of the year. If you are looking to achieve the highest possible profitability, you will need the latest best practices and cutting edge tactics to stay ahead of your competitors.

10 Surefire Tips to Increase Brand Visibility on Social Media

Tue, 14 Nov 2017 07:23:47 GMT

Creating a great website with a solid SEO and content strategy can help establish online presence for your brand.

3 Reasons Why Prospective Customers Aren’t Downloading Your Ebook - And How to Fix It

Mon, 13 Nov 2017 10:08:00 GMT

It’s an extremely familiar scenario. In fact, it’s the norm rather than the exception. You’ve crafted or commissioned an ebook that was supposed to generate a steady stream of website visitors — and ultimately, generate a roster of happy, loyal and profitable customers.

3 Best Practices for Promoting Your Healthcare Organization Online

Mon, 13 Nov 2017 10:02:45 GMT

While they typically have more KPIs to track and measure than private sector firms — such as clinical care standards and HIPAA compliance — the fact remains that healthcare organizations are indeed businesses, which means to remain strong and successful they must onboard a steady stream of loyal, profitable patients.

A Beginner’s Guide to Succeeding in Conversion Rate Optimization

Fri, 10 Nov 2017 07:38:48 GMT

The objective of business on maintaining a website, social media page, or landing page is not just to get some traffic, but ultimately convert it to a stable revenue generation source.

Reasons Why Branding is Important for All Businesses

Fri, 10 Nov 2017 05:00:00 GMT

By definition, Branding is a marketing technique in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

Thanksgiving contest ideas you can have up and running in a matter of minutes

Thu, 09 Nov 2017 07:00:33 GMT

Thanksgiving is a special time of year. Time to gather with family and friends, feast on succulent turkey, and voice our appreciation.

Using Online Reputation Management Strategy to Improve your Brand Image Online

Wed, 08 Nov 2017 14:38:17 GMT

When online reputation issues occur, they often take entrepreneurs by surprise. They wonder, ‘why are people saying bad things about our company on the internet?’

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.