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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Fri, 18 Aug 2017 13:38:13 GMT

Copyright: DevStart, Inc. 2004

The Only Back-to-School Social Media Resources You Will Ever Need

Fri, 18 Aug 2017 13:38:13 GMT

It is that time of the year that parents are starting their back-to-school shopping ritual. As the nation's second-largest spending holiday, the back-to-school season offers incredible opportunity for retailers.

5 Key Traits To Include In Website Development

Fri, 18 Aug 2017 09:16:20 GMT

A website can be a powerful asset for a business of any size. It can serve as a way to find new clients and customers and communicate with the existing ones.

3 Reusable Retail Marketing Investments Your Business Needs To Consider

Fri, 18 Aug 2017 07:34:21 GMT

Retail marketing solutions are designed to drive sales and foster return business by engaging shoppers in a number of ways.

Lime-Light Lessons: How Your Business Can Maintain a Positive Public Persona

Thu, 17 Aug 2017 15:11:43 GMT

Perhaps more than ever before, public relations are extremely important to the success of businesses. It’s easy to understand why.

Tips to Maximise Your SEO Output and Organic Traffic

Thu, 17 Aug 2017 04:00:00 GMT

It feels like, yesterday only we were preparing SEO strategies for 2017 but it’s almost the mid of 2017 and we are eagerly waiting for 2018.

How to Get Potential Buyers to Stop Being Passive & Actively Pursue Your Business

Wed, 16 Aug 2017 15:10:32 GMT

It can be incredibly frustrating to have a great product line or list of services that you believe in with minimal sales.

Top 5 Marketing Trends for Small Businesses in 2017

Tue, 15 Aug 2017 06:15:56 GMT

Today, your small business simply won’t be able to survive unless you market it properly. But when investing in marketing, you have to be very careful if you want to make the most of it.

5 Social Media Marketing Mistakes that Ecommerce Sites Must Avoid

Mon, 14 Aug 2017 11:44:13 GMT

There are more than 2.206 billion active social media users worldwide, according to an article published at The Offbeat Story. No wonder, social media marketing is so crucial for ecommerce businesses looking to drive traffic, generate leads and boost conversions in 2017 and beyond.

The Most Important SEO Ranking Factors to Consider for 2017

Mon, 14 Aug 2017 07:54:42 GMT

SEO ranking factors continually change as the major search engines, such as Google and Bing continue to develop their ranking algorithms.

How does SEO drive digital marketing effectively?

Fri, 11 Aug 2017 04:00:00 GMT

Digital marketing is an umbrella term for marketing of products through digital technologies, mainly through internet, media and mobile phones. The evolution of digital marketing has changed the way the brands market their products.

What Are the Top 3 Business Marketing Tools & How Can You Best Use Them?

Thu, 10 Aug 2017 05:49:41 GMT

Creating a cost-effective and successful marketing plan that yields a great return on investment can sound challenging and complex for many small business owners, but it may actually be easier than you might think.

Modern Marketing: 3 Ways Your Social Media Strategy Is Probably Lacking

Wed, 09 Aug 2017 11:05:04 GMT

In today’s digital marketing universe, no one can argue the importance of having a strong social media presence. A vast majority of people spend a great deal of time on their mobile devices.

Magento 1 Vs Magento 2: Which is the best Choice for your Multi Vendor Marketplace?

Wed, 09 Aug 2017 04:00:00 GMT

Mobile phones replaced cellular phones. Now, smartphones have replaced mobile phones. We are all aware of the differences taken by technology in each of these hops.

Techniques that Will Give You High Quality Social Media Content without a Lot of Effort

Tue, 08 Aug 2017 08:07:03 GMT

Raise your hand if you believe that social media marketing is one of the most effective advertising approaches. If you’re attempting to increase the popularity of a website or a business, you’re certainly familiar with the fact.

How Social Networks Are Reshaping Today's Education System

Mon, 07 Aug 2017 10:58:43 GMT

In the last few years, the Internet has radically changed the education sector. In addition to this, social media made an impact on many segments including education, and because of that managed to increase the interest among young students towards them.

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.