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PromotionWorld Articles

PromotionWorld articles keep you informed about the recent trends in search engine optimization.

Published: Wed, 28 Apr 2004 07:19:41 GMT

Last Build Date: Fri, 21 Oct 2016 06:09:39 GMT

Copyright: DevStart, Inc. 2004

Ten Things We Love and Hate about Instagram Management

Fri, 21 Oct 2016 06:09:39 GMT

A lot of known personalities in the present time are discovered on social media like Instagram. The kind and quality of posts would determine one’s popularity and instant fame.

Why Link Building Still Remains Important For Online Marketing

Fri, 21 Oct 2016 05:51:11 GMT

The social media has now emerged as an important business tool that everyone wants to take advantage of. If you are wondering how this has happened then probably you have missed out on the content marketing aspect that is closely linked to social media.

SEO Genius: 4 Simple Ways To Optimize Your Website For Success

Thu, 20 Oct 2016 06:31:37 GMT

A good portion of SEO is no longer a mystery to businesses. While being able to effectively rank on search engines to maximize traffic should be handled by an SEO professional, there are some basic methods you can use to help optimize your website now.

Social Media: 3 Reasons Why Your Business Will Miss Out If You're Not On LinkedIn

Thu, 20 Oct 2016 06:15:29 GMT

Social media has become one of the key components of any online marketing strategy. While social media platforms such as Twitter and Facebook are certainly worth using, only LinkedIn is designed especially for B2B marketing.

How To Write Great Blog Content

Wed, 19 Oct 2016 10:31:56 GMT

Your website looks perfect: you hired an experienced UX/UI designer who developed a perfect interface for your blog, a web designer who created a perfect color scheme, unique badges and plugin concepts, a frontend developer who solved all problems with adding advanced options for blog navigation.

Efficient Tips for Setting Up an Invoicing System

Wed, 19 Oct 2016 08:51:34 GMT

Cash flow is king when it comes to running a business. When it is not properly managed, it can start a trickle-down effect of complications for the business owner – including the inability to secure funds to operate the business.

How to Use QR Codes to Grow Your Business

Tue, 18 Oct 2016 06:12:27 GMT

Also known as quick response codes, QR codes provide a great way for businesses to connect with their target audience in a whole new fashion.

No Detail Too Small: 4 Things That Can Make or Break Any Small Business

Mon, 17 Oct 2016 07:04:08 GMT

When you are running a small business, you need to make sure that you have all of the odds in your favor. Most small businesses fail within the first 3-5 years. This is why it is important to research what can doom a small business to fail. Learning about the things that can cause a small business to fail will help you avoid the pitfalls that many small business owners run into.

Top Facebook Groups to Join

Mon, 17 Oct 2016 04:00:00 GMT

This is a list of top Facebook groups to join by category: Growth Hacking, Social Media Marketing, Paid Advertising, Digital Marketing and Content Marketing

Small Business Branding Tips and Tricks

Fri, 14 Oct 2016 08:04:27 GMT

It is not easy to explain what a brand is exactly. The most accurate answer to this question would be to say that it is the overall experience that your customers (and potential customers) have of your business.

Reputation Management: How to Make Bad News About Your Business Go Away

Fri, 14 Oct 2016 06:53:16 GMT

Everyone knows that reputation can make or break any business. In the pre-Internet days, getting bad press for your brand meant that you had a short-term crisis to address.

Immaculate Website: 3 Web Design Mistakes To Avoid At All Costs

Thu, 13 Oct 2016 08:20:58 GMT

No matter its purpose, having a professional, attractive website is a must in the information age. However, for all the things a website can do right, there are a lot of things that can go wrong. If you want an immaculate website, here are three web design mistakes to avoid at all costs.

10 Things You Did Not Know About Web Application Firewall

Wed, 12 Oct 2016 07:39:22 GMT

Over the last few years, businesses of all sizes are increasingly realizing the effects of web application security. Figures already show that hacking attempts are greatest around Layer 7. So when it comes to security, web application firewall is the only solution.

How To Create The Content Marketing Strategy

Tue, 11 Oct 2016 09:55:14 GMT

In the world where most of the advertising is achieved with the help of content creation and promotion, having a well-thought content strategy is paramount to the success of your marketing campaign.

10 Ways to Increase Your SEO Traffic Fast

Tue, 11 Oct 2016 08:52:30 GMT

While new marketing techniques keep emerging, old good SEO still remains the most successful way to boost your search engine traffic. Throughout its history, SEO has seen lots of various tactics and scenarios, but only some of them have shown themselves as truly effective and widely used today by skilled marketers.

Preliminary Voting Results for Readers' Choice Awards

Mon, 11 Jan 2010 05:00:00 GMT

Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

Thu, 05 Nov 2009 05:00:00 GMT

Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

Thu, 22 Oct 2009 04:00:00 GMT

Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

Wed, 21 Oct 2009 04:00:00 GMT

Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

Mon, 28 Sep 2009 04:00:00 GMT

Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

Thu, 20 Aug 2009 04:00:00 GMT

Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

Microsoft and Yahoo Reach a Search Deal

Wed, 29 Jul 2009 04:00:00 GMT

It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

New Twitter Homepage Puts a Focus on Search

Wed, 29 Jul 2009 04:00:00 GMT

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

Wed, 10 Jun 2009 04:00:00 GMT

Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get as your own will begin.

Digg Users Control The Ads Displayed on Digg

Fri, 05 Jun 2009 04:00:00 GMT

Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

Wed, 03 Jun 2009 04:00:00 GMT

A blog post at, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

Fri, 15 May 2009 04:00:00 GMT

The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

Wed, 13 May 2009 04:00:00 GMT

Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

Wed, 29 Apr 2009 04:00:00 GMT

Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

Tue, 14 Apr 2009 04:00:00 GMT

There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.