Equestrian Professional.com - The Horse Business Site

Questions for an Equine Law Practitioner In Tough Financial Times -- Should You Reduce or Cancel Yo
Dear Ms. Fershtman: For years I've paid my insurance premiums and never had a claim. Times are tough, and I'm thinking about canceling my policy to save money. What do you think? -- A.L.(Iowa) When finances are tight, people sometimes consider canceling or reducing their liability insurance coverage. This article explains the risks.

6 Steps to Creating a Good Follow Up Strategy for Your Equestrian Business
Mastering the follow up is essential to building a strong healthy horse business. Here are six steps you should implement in order to create a successful follow up strategy for your business

How Much Horse Business is Lost Through Lack of Follow Up?
It has been estimated by marketing guru, Jay Conrad Levinson that nearly 68% of mainstream business that is lost, is lost due to lack of a proper follow up. And while this number already seems quite substantial - it may be even higher for horse businesses.

Equine Law Seminar - Members Only Q&A
On December 14th we will be hosting "What Every Equine Business Person Needs to Know About the Law" an equine law tele-seminar with Julie I. Fershtman, attorney at law. The seminar will be followed by a "Special Members Only Q&A" with Ms. Fershtman. This is an incredible opportunity for our members to ask questions and get answers for issues that are affecting their own horse businesses.

Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer
You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale

Seminar Replay Video: Income Diversification and Development for Horse Professionals
Horse Business Seminar - Income Diversification and Development for Horse Professionals - Are your expenses crushing your proifts? Is the slow-to-recover economy taking it's toll on your horse business? Don't miss this Horse Business Tele-Seminar/Webinar Replay -

Seminar Replay Video: Income Diversification and Development for Horse Professionals
Members! If you missed the Horse Business Seminar - Income Diversification and Development for Horse Professionals - Be sure to watch the video! We posted it on the site for you!

Is Income Diversification the " Great White Hope" for Horse Professionals?
During tough economic times it is pretty common to hear the word "diversification". Stock Brokers encourage "diversification" to minimize risk and those worried about job security often begin to diversify their skills in order to make them selves suitable for a wider variety of jobs and/or more valuable to their current employer. Diversification strategies are also used to create additional income streams and increase profits.

Legal Aspects of Hauling Your Horse
Industry experts have written numerous articles over the years about how to prepare your horse for the hauling process. This article will address what to consider from a legal standpoint. Please keep these suggestions in mind before your horse makes an interstate or international trip

Scammer Targets Horse Trainers and Boarding Stables!
Last week we received an email from one of our members describing a slightly suspicious series of emails and events surrounding a potential new client. It went something like this -- The stable received an inquiry from a man calling himself "Howard" regarding boarding and caring for his horse "Miami" while he was on vacation for 3 months. "Miami" would arrive from out of state and the stable would need to care for him until the owner returned.

Equestrian Mind Skills - The Fundamentals of Visualization
Most people have heard about it, read about it, and will say they use it to prepare - but do you really know the primary benefit of all visualization? It's to make your body and mind experience a sense of deja-vu when you perform; to feel as if you have done it all before so that you can relax, trust your skills

Post Ride Notes
DOWNLOAD: Tracking progress and planning what to work on next helps riders improve and stay motivated. Use this download to help you track and improve your riding at shows and at home.

HORSE BUSINESS SEMINAR AUDIO REPLAY: "Rethinking the Horse Business - Succeeding In a Changed
AUDIO: "Rethinking the Horse Business - Succeeding in a Changed World" - Tele-seminar hosted by Equestrian Professional.com on September 1, 2009. Audio replay - 20 minute lecture followed by 20 minutes of Q&A.

Horse Business Q&A - How Can a Boarding Stable Diversify Their Income?
Susan in Ohio asked - What are some ways to diversify the boarding business to make it more profitable without having a public riding lesson program? - Dear Susan, Thank you for a great question. There are several very important things to consider when it comes to diversifying and while it may be tempting to take short cuts and try new ideas prior to testing them -- I highly encourage you to test your ideas on paper first! Here are some basic guidelines that you can use to identify diversification opportunities and a few examples to give you some ideas for your boarding stable.

Are You Neglecting Your Clients?
When it comes to growing a profitable horse business, most horse professionals get their marketing backwards. They spend the bulk of their marketing dollars and efforts trying to get the attention of new customers and neglect to develop any concrete plan to market to their current customers.

Equestrian Motivation Statement Download
This download will show you how to write a Motivation Statement. Your Motivation Statement will help you focus and clarify why you ride. This download will help you identify what it is that fuels your dedication and helps you achieve your goals.

Questions for an Equine Law Practitioner In Tough Financial Times -- Should You "Half Lease&quo
In tough financial times, horse-sharing arrangements (people in the horse industry sometimes call these "half-lease" or "share board" arrangements) seem desirable because they can save money. But these arrangements can also create problems and unintended consequences. This article discusses the legal aspects

"Rethinking the Horse Business" - Replay
We had a great time at the seminar last night. The Q& A was awesome and we want to thank all of you who participated! Quite a few of you sent us emails hoping we had a tape of the event because you signed up but were unable to attend . So - Just in case you missed the seminar! Here is a link to the replay!

Questions for an Equine Law Practitioner - Laws Involving Equestrian Safety Helmets
Dear Ms. Fershtman: What laws exist involving safety helmets? -- D.H. (North Carolina) This article discusses equestrian helmet laws and addresses legislation involving helmets as well as some recent court cases. The article does not address association or competition rules that involve helmets.

Equestrian Business Backlinks or I'll Scratch Your Back If..
Last week we discussed SEO(Search Engine Optimization)and the important role that Backlinks play in getting good search results. This week, we are going to share some tips about how to get Backlinks and give you a few extra resources and ideas - so that your horse business's website shows up when people are searching for what you offer. Here are three things to consider about Backlinks -

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