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Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.

Last Build Date: Thu, 20 Oct 2016 18:59:03 +0000

Copyright: © 2013 The Wharton School of the University of Pennsylvania

How Strong Stakeholder Bonds Can Help Firms Avoid a Crisis

Thu, 20 Oct 2016 18:07:15 +0000

The best way to handle a crisis is to avoid it. To do that, companies must invest the time in building relationships with stakeholders.

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The ‘Gatekeeper’ Who Ran FDR’s White House

Thu, 20 Oct 2016 17:37:12 +0000

There was another woman behind the throne in FDR’s White House besides Eleanor – his personal secretary Missy LeHand, writes biographer Kathryn Smith.

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‘Grit’: Why Talent Needs Drive to Succeed

Thu, 20 Oct 2016 15:14:11 +0000

Penn psychology professor Angela Duckworth’s book on grit, passion and perseverance compels a rethink on how we identify and nurture skills.

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Whose Tax Plan Is Best?

Mon, 17 Oct 2016 20:32:44 +0000

The Penn Wharton Budget Model shows that Donald Trump’s tax plan is better for the economy in the short run but Hillary Clinton’s is best in the long run.

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How Can China Improve Its National Brand?

Mon, 17 Oct 2016 19:25:50 +0000

Japan and South Korea may offer lessons for China in shaping a national brand that gradually improves its reputation for quality, notes a Chinese expert.

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How Target and Amazon Are Changing the Rules of Retailing

Fri, 14 Oct 2016 15:55:48 +0000

Target is expanding with smaller stores in urban locations, while Amazon is planning to open convenience stores. Experts explain the potential impact of those moves.

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Baseball, Bias and Decision-making

Thu, 13 Oct 2016 16:14:11 +0000

Wharton research shows how umpires adjust their calls based on what information they think they know when a play is in motion.

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Who Was the Worst U.S. President Ever?

Wed, 12 Oct 2016 20:41:11 +0000

James Buchanan is the worst U.S. president because his actions led to the Civil War, says author and journalist Robert Strauss.

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Why Women Pay More for Mortgages

Wed, 12 Oct 2016 15:07:07 +0000

Women pay off mortgages more reliably than men do, yet find the loans harder to get and often pay more for them. This study suggests why.

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Leveraging Customer Analytics: The Insurance Industry

Tue, 11 Oct 2016 14:54:40 +0000

Wharton professor and analytics expert Peter Fader joins WNS executive Mike Nemeth to discuss the power of harnessing customer analytics in the insurance industry for business success.

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Management 101: The Marriage of Strategy and Leadership

Tue, 11 Oct 2016 14:44:06 +0000

Focusing on strategy alone -- or leadership alone -- misses the big opportunities. Two Wharton professors offer six steps to integrate the two.

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How Countries Are Missing Great Marketing Opportunities

Fri, 07 Oct 2016 20:34:57 +0000

Marketing maven Philip Kotler shares insights on how nation branding efforts can pay off in a conversation with Wharton’s David Reibstein.

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Can Brexit Be Achieved with Minimal Damage?

Fri, 07 Oct 2016 19:39:25 +0000

With British Prime Minister Theresa May planning to get Brexit talks underway by next March, experts weigh in on ways to mitigate the costs to the U.K. and the European Union.

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Does the Aetna Pullout Mean Obamacare Is in Trouble?

Thu, 06 Oct 2016 16:10:15 +0000

Does Aetna’s exit from Obamacare mean the program is failing? Not likely and other insurers seem satisfied, says a Wharton expert.

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Climate Change Could Sink Two Million Homes: Why Few Take Note

Thu, 06 Oct 2016 13:53:06 +0000

Rising sea levels and other climate change effects pose significant threats to the U.S. real estate market.

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Got Rage? How to Channel Workplace Anger Constructively

Wed, 05 Oct 2016 16:59:50 +0000

Channeling anger constructively can yield the passion to help you overcome obstacles, says former Human Rights Campaign head Joe Solmonese in his new book.

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How Much Does ‘Spin’ Count in Politics?

Wed, 05 Oct 2016 16:38:09 +0000

You may think politics has reached “peak spin” recently. But spin has adapted right through to the Twitter age after its birth a century ago.

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Using Humor in the Office: When It Works, When It Backfires

Tue, 04 Oct 2016 14:19:46 +0000

Humor, when used appropriately, can enhance status and perception of one’s competence in the office, according to Wharton research.

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How Public-private Partnerships Can Help Build Nations’ Brands

Fri, 30 Sep 2016 19:53:29 +0000

Why are PPPs increasingly a favored model for solving societal problems? They combine expertise and help stakeholders with branding, legitimacy and access.

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How Federal Policy Is Paving the Way for Driverless Cars

Wed, 28 Sep 2016 17:46:50 +0000

A proactive regulatory regime is critical in the run-up to 2021, when the auto industry expects to have a full-fledged launch of self-driving vehicles.

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Leveraging Customer Analytics for Business Success

Wed, 28 Sep 2016 14:01:52 +0000

Wharton professor and analytics expert Peter Fader joins WNS executives Raj SivaKumar and Mike Nemeth to discuss the power of harnessing customer analytics for business success.

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Choosing Your Candidate: There’s an App for That

Tue, 27 Sep 2016 20:19:25 +0000

A new app, called Voter, promises to bring clarity to the task of choosing the best political candidate for you, based on the issues and your own beliefs.

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Will Yahoo’s Data Breach Help Overhaul Online Security?

Tue, 27 Sep 2016 17:26:24 +0000

The largest data breach in history -- affecting 500 million Yahoo accounts -- could trigger an industry-wide overhaul of user authentication procedures.

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How Big Data Connects Bankers, Politics and Insider Trading

Mon, 26 Sep 2016 21:09:00 +0000

Insider trading by politically connected bankers spiked just before the massive bailouts of October 2008, research by Wharton professor Daniel Taylor shows.

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What’s My Dog Thinking? Getting Inside Fido’s Head

Fri, 23 Sep 2016 18:44:15 +0000

Pets are more like people than you think. They suffer from emotional and mental issues too, says renowned vet Nicholas Dodman.

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Why the Wells Fargo Hearing Raises More Questions Than It Answers

Fri, 23 Sep 2016 18:00:12 +0000

Wells Fargo chairman and CEO John Stumpf’s testimony before the Senate Banking Committee raised new questions about banking culture and incentives, but offered little clarity on what went wrong.

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The Right Way to Take Risks — in Business and Life

Wed, 21 Sep 2016 21:19:21 +0000

In business and life, people take all sorts of risks. But they must be balanced with prudence. Aureus CEO Karen Firestone explains how.

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How Uncertainty Impacts Funding for Microfinance Organizations

Wed, 21 Sep 2016 15:52:22 +0000

New Wharton research examines how political and economic turmoil in a country can impact how microfinance organizations are funded.

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The Private Equity Outlook in Latin America, India and Africa

Tue, 20 Sep 2016 13:49:43 +0000

Bullish long-term sector trends make Latin America, India and Africa attractive to PE firms, but they are cautiously eyeing investments due to current upheavals in certain areas.

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How the Rockefellers’ VC Firm Picks Tech Startups

Fri, 16 Sep 2016 21:09:31 +0000

Veteran VC firm Venrock has backed some of the most successful tech companies in Silicon Valley, including Intel and Apple. Here’s how it invests.

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How Venezuela Could Come Back from the Brink

Thu, 15 Sep 2016 18:03:56 +0000

Venezuela is plagued by political instability and economic hardships made worse by cheap oil. The time is ripe for widespread reforms – but there are no quick and easy solutions.

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How Honeybees — and Humans — Are Being Stung by Environmental Problems

Thu, 15 Sep 2016 16:08:49 +0000

Honeybees are facing both natural and manmade threats that are killing them by the millions. What is the impact on agriculture, commercial bee keepers and consumers?

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Pushing Past Procrastination: How to Get Stuff Done

Wed, 14 Sep 2016 18:26:41 +0000

Do you have brilliant idea -- or a small task -- you keep putting off? Author Phyllis Korkki explains that you're not alone and what you can do about it.

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The Wells Fargo Scandal: Is the Profit Model to Blame?

Tue, 13 Sep 2016 17:04:30 +0000

Wells Fargo’s latest revelations on errant practices could reverberate across the financial services industry.

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Mass Transformation: From Coal Mining to a Model for Sustainability

Tue, 13 Sep 2016 15:38:16 +0000

As corporations increasingly recognize the potential ravages of climate change, some are creating new business models. One company, DSM -- formerly Dutch State Mines -- has entirely abandoned coal mining for more environmentally friendly pursuits.

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Assessing Private Equity Trends Worldwide

Mon, 12 Sep 2016 18:21:23 +0000

Private equity remains bullish about China and Southeast Asia as firms spot opportunities in the shift to consumer-driven markets due to a growing middle class.

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The Real Losers in the European Commission’s Apple Tax Ruling

Thu, 08 Sep 2016 20:04:05 +0000

The European Commission’s tax ruling on Ireland and Apple could unnerve investors and ultimately impact Ireland’s growth.

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How Water Scarcity Became a Worldwide Problem

Thu, 08 Sep 2016 15:17:35 +0000

Water scarcity is a growing global problem and climate change is making it more challenging. Author Judith Schwartz offers some unexpected solutions.

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Can a Gender-oriented Investment Lens Boost Financial Performance?

Tue, 06 Sep 2016 19:24:11 +0000

Being aware of the gender lens – practicing gender capitalism -- can quash investment bias, create opportunities and boost returns, according to a Bank of America expert.

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New Maps, New Media and a New Human Condition

Thu, 01 Sep 2016 14:29:31 +0000

Chris Kutarna, co-author of 'Age of Discovery,' explains what we can learn from the time of Johannes Gutenberg, Nicolaus Copernicus and Michelangelo to navigate today's challenges.

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Will Mylan’s EpiPen Episode Help Curb Pharmaceutical Price Gouging?

Fri, 26 Aug 2016 17:13:34 +0000

Mylan, the maker of the EpiPen allergy-treatment device, has raised outrage over out-sized price increases. Experts at Wharton and Penn Medicine explain the causes and the impact.

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How Data Skills Help Firms Create Social Media That Matters

Thu, 25 Aug 2016 17:28:01 +0000

Most firms consider social media a must in today’s highly networked world. But new Wharton research shows it’s not simply being on social that matters – it’s how you use it.

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How Millennial Consumers Will Transform Health Care

Wed, 24 Aug 2016 20:25:59 +0000

Steve Klasko, president of Thomas Jefferson University and CEO of the Jefferson System, says the health care industry needs be transformed and millennial consumers will lead the way.

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‘Flawed at Birth’: Why the Eurozone Faces Endless Division

Wed, 24 Aug 2016 19:33:28 +0000

Unless eurozone leaders reverse economic policies – or take measures such as creating two or more separate euro currency zones -- the region faces more economic stagnation and widening political divisions, says Nobel Laureate Joseph Stiglitz.

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How to Find Your Most Valuable Customers

Mon, 22 Aug 2016 19:09:36 +0000

Tech startup Zodiac was co-founded by Wharton professor Peter Fader and CEO Artem Mariychin to help companies find – and serve -- their most valuable customers.

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McDonald’s Healthy Meal: Will Consumers Bite?

Thu, 18 Aug 2016 18:45:21 +0000

McDonald’s is jumping on the health-conscious bandwagon by using antibiotic-free chicken, removing preservatives and artificial colors, among other changes. Will it revive stagnant sales growth?

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Trump or Clinton? How the Election Will Impact the Economy

Wed, 17 Aug 2016 21:15:30 +0000

Behind the circus atmosphere of this year's election stand two competing sets of economic proposals that would have very different impacts.

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Is That Lobster or Hermit Crab? What You’re Really Eating

Wed, 17 Aug 2016 14:22:14 +0000

Some of your favorite foods -- sushi, extra virgin olive oil, Kobe beef, Parmesan cheese -- may not be what you think they are. Larry Olmsted explains in his new book.

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‘How Patients Think’: Filling in Big Data’s Gaps

Tue, 16 Aug 2016 18:16:39 +0000

A new book by Andrea LaFountain, CEO of Mind Field Solutions, looks at the science of patient behavior to provide better health outcomes and cut health care costs.

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Is China’s Latest Economic Data a Sign of Deeper Disconnects?

Tue, 16 Aug 2016 17:22:34 +0000

Last Friday, China reported a slowing economy in July, raising new questions about the country’s policy directions and pace of growth.

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Can Fuel Wal-Mart’s Online Growth?

Fri, 12 Aug 2016 19:58:59 +0000

Opinions are sharply divided over the wisdom of Wal-Mart’s move to buy in an effort to expand the retail giant’s online footprint.

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Should a Business Reflect the Values of Its Owner?

Fri, 12 Aug 2016 15:50:52 +0000

The recent case of a Maine restauranteur who said customers who owned a particular semiautomatic rifle would not be welcome at her restaurants raises questions about how much an owner’s values can and should be reflected in his or her business.

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‘The 10% Entrepreneur’: Going Part-time with Your Startup

Thu, 11 Aug 2016 16:27:12 +0000

A new book by Patrick McGinnis, venture capitalist and founder of Dirigo Advisors, argues that all you need is 10% of your spare time to become an entrepreneur.

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The Man Behind the Brand: Gucci’s Evolution into an Icon

Thu, 11 Aug 2016 15:04:29 +0000

A new book by the granddaughter of the founder of Gucci tells the story of her father, the man who she says made it what it is today.

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The Zika Outbreak in Florida: What’s the Risk?

Tue, 09 Aug 2016 14:25:35 +0000

The CDC’s travel warning over the Zika virus in a Miami suburb raises fears over its spread. What’s the potential impact?

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A New Approach to Parkinson’s Disease: How Robotics Can Help

Fri, 05 Aug 2016 19:01:05 +0000

A startup is creating wearable devices that can improve the quality of life for those living with Parkinson’s disease.

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‘Sprint’: A 5-Day Plan for Solving Tough Problems

Thu, 04 Aug 2016 17:06:10 +0000

'Sprint,' a new book by three partners at Google Ventures, offers a 5-day plan for identifying the best solution to a problem, developing a prototype and testing a new idea.

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‘Partisan Warfare’: How Republicans Took Control of Congress

Thu, 04 Aug 2016 14:06:41 +0000

According to a new book, the Republican party gained control of Congress in 2010 using carefully constructed strategies that changed the boundaries of several key voting districts.

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Will Tesla’s Merger with SolarCity Shine?

Wed, 03 Aug 2016 17:20:28 +0000

Tesla’s merger with SolarCity promises big gains for both companies. But the move comes at a time when Tesla already faces some big challenges, experts say.

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Clinton, Trump and Trade: Is a ‘Brexit Moment’ Looming?

Tue, 02 Aug 2016 16:07:57 +0000

In the debate on trade deals, Republicans are focused on jobs while Democrats have raised structural issues. Wharton’s Philip Nichols sifts through the rhetoric.

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How New Rules Could Reshape the Payday Loan Industry

Tue, 02 Aug 2016 15:23:12 +0000

The Consumer Financial Protection Bureau has proposed regulations to tighten several loopholes that are exploited by payday lenders and to curb some the issues with repayment of the loans.

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How Nissan Is Preparing for a Future of Self-driving Cars

Fri, 29 Jul 2016 16:34:30 +0000

Nissan is developing products to position itself well in a future of transportation that is autonomous, electrified and connected.

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Clinton vs. Trump: A Turning Point in the Climate Change Debate?

Thu, 28 Jul 2016 18:09:08 +0000

The two U.S. presidential candidates are at opposite ends of the climate-change debate. Wharton experts predict the outcomes if either side prevails.

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Is Dynamic Pricing a Hit?

Wed, 27 Jul 2016 19:42:53 +0000

Whether it's with airline tickets, professional sports or ride-sharing services, dynamic pricing is here to stay -- but the challenge is implementing it in an effective way.

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‘Chaos Monkeys’: A Startup Founder’s Silicon Valley Tell-all

Wed, 27 Jul 2016 15:40:49 +0000

Antonio Garcia-Martinez, founder and former CEO of AdGrok, offers a window into the tech world and startup culture with his new book, Chaos Monkeys.

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‘Helping Children Succeed’: Author Paul Tough Takes a Second Look at Success

Tue, 26 Jul 2016 20:13:14 +0000

In the follow-up to his bestselling "How Children Succeed." Paul Tough explains how parents, teachers and administrators can create environments to foster qualities that lead to success.

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After a Failed Coup, What’s Next For Turkey?

Fri, 22 Jul 2016 18:54:23 +0000

The events in recent weeks threaten to undermine the stability that has made Turkey the world's singular example of a majority Muslim country with a functioning and enduring democracy.

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Campaign Health Care Proposals: Finding Middle Ground

Thu, 21 Jul 2016 19:48:15 +0000

The Republicans and the Democrats differ on ways for making American health care policy effective, but the middle ground might provide some answers, say experts.

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‘The Founder’s Mentality’: Leveraging Startup Thinking for Long-term Growth

Thu, 21 Jul 2016 13:28:05 +0000

Most fast-growing startups eventually hit the wall -- where growth slows or worse. Is the problem market saturation, unbeatable competitors, economic slowdowns? No, 94% of the time the difficulty is internal, notes this new book.

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A Practical Guide to Impact Investing

Wed, 20 Jul 2016 17:24:25 +0000

More people are getting serious about “doing well by doing good,” which means there’s a real need for advice about how to make that work. Julia Balandina Jaquier’s new book provides it.

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Rebuilding a House, Rebuilding a City: A Writer Reflects on Detroit

Wed, 20 Jul 2016 16:45:19 +0000

Detroit, in the midst of a rebirth, is filled with stories of people trying to do their part to revitalize the city. Amy Haimerl, author of Detroit Hustle, is one of them.

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Why the Climate Change Debate Has Cooled Off

Tue, 19 Jul 2016 16:28:51 +0000

Climate change is conspicuously absent from the presidential election agenda so far. But action is required on the local level to ensure that it is addressed, Wharton experts say.

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Say It With a Smile: Is an Emoji Worth a Thousand Words?

Mon, 18 Jul 2016 18:26:31 +0000

The use of emojis has entered the mainstream. Companies that want to use them in marketing must do so wisely – or risk ridicule.

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How Companies Can Profit from Carbon Reduction20436190 - coal plant at night

Mon, 18 Jul 2016 15:44:56 +0000

Reducing carbon emissions is vital if we are going to slow down global warming, experts say. One way to make the necessary changes more palatable: Add a profit motive.

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Why Prime Day Was a Big Win for Amazon — and for Other Retailers

Fri, 15 Jul 2016 20:48:17 +0000

Amazon’s self-created sales holiday on July 12 -- Prime Day -- set records for the company, and offered cues to longer-term shifts in retailing trends.

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What’s Ahead for Driverless Technology?

Thu, 14 Jul 2016 19:26:49 +0000

A fatal crash of a Tesla car on autopilot has raised new questions about driverless technology. Wharton’s John Paul MacDuffie discusses the fallout and what steps need to be taken.

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Family Inc.: Bringing Business Lessons Home

Thu, 14 Jul 2016 16:14:33 +0000

Companies use their assets to create profit. Douglas McCormick, author of Family Inc., explains why families should do the same.

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The Internet as Art: Creating a New Form of Communication

Thu, 14 Jul 2016 14:34:19 +0000

Society is co-creating a new form of communication on the internet, whether by texting emoji or uploading photos on Instagram. A new book by former New York Times TV critic Virginia Heffernan explores this new art form.

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Building the Entrepreneurial Base in Africa

Mon, 11 Jul 2016 17:01:05 +0000

J. Eric Wright, a venture capitalist based in South Africa, believes the biggest opportunity for entrepreneurs in the continent lies in the consumer space.

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Bringing Out the Best in Teams: Lessons from Special Ops

Fri, 08 Jul 2016 20:24:53 +0000

A former Navy SEAL who trained Special Forces offers insight into choosing and nurturing successful teams.

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New Approaches to Winning the Fight Against Superbugs

Fri, 08 Jul 2016 20:09:42 +0000

The recent discovery of the first pan-drug resistant ‘superbug’ in the U.S. has alarmed the medical community. What are the possible solutions?

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Losing Our ‘Tribe’: The Cost of Today’s Divided World

Thu, 07 Jul 2016 17:44:40 +0000

Modern society favors individuality and isolation. But evolution crafted humans to live in tribes, a system that’s all but vanished. A new book by Sebastian Junger looks at the cost of living individualistic lives.

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How to Have a Good Day at Work

Thu, 07 Jul 2016 16:42:08 +0000

Author Caroline Webb’s new book, "How to Have a Good Day," dives into the latest behavioral science research on a question we all want answered: What can we do to be happier at work – and elsewhere?

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Is There a Link Between Ethnicity and Economics?

Thu, 07 Jul 2016 15:18:47 +0000

Does ethnicity influence economics? Oxford professor Derek Penslar says there is no monolithic “Jewish economy.” Rather, certain forms of economic behavior among Jews tended to repeat themselves in many situations.

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The Latest Fallout from the Volkswagen Scandal: Five Key Takeaways

Tue, 05 Jul 2016 17:18:44 +0000

The Volkswagen scandal emphasizes the need to change corporate culture in order to discourage similar violations and encourage executives to follow through on corrective actions, experts say.

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Selling America’s National Parks

Fri, 01 Jul 2016 19:14:40 +0000

With a budget that hasn’t risen in years and $12 billion in deferred maintenance, the National Park Service is expanding its corporate sponsorship program. But that doesn’t mean there will be logos on trees.

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Is the U.S. Supreme Court Headed in New Directions?

Fri, 01 Jul 2016 18:05:10 +0000

Major decisions by the U.S. Supreme Court reveal efforts to avoid a tie in an eight-member team. Experts discuss the rulings and what's ahead.

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One Million Pizzas a Day: How Domino’s Keeps It Fresh

Thu, 30 Jun 2016 16:20:19 +0000

Domino’s is working to keep the humble pie a hot product in the ever-changing food industry, U.S. president Russell Weiner says.

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From Attorney to Producer: A Broadway Success Story

Thu, 30 Jun 2016 16:13:41 +0000

In his new book, producer John Breglio recounts his journey to Broadway and offers guidance for aspiring producers.

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Jeremy Siegel: The Impact of the Brexit Vote on Markets

Wed, 29 Jun 2016 16:57:53 +0000

Wharton finance professor Jeremy Siegel says despite some negatives from the Brexit, U.S. stocks can still rise 10% to 12% by year-end and European stocks are a buy for longer-term investors.

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Social Security and Immigration: A New Way to Model the Impact

Wed, 29 Jun 2016 11:00:14 +0000

A free federal budget simulation tool developed at Wharton and Penn is producing new thinking around two areas very high on the public agenda: Social Security and immigration.

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Everybody Likes Coupons … Except When They Make You Work

Tue, 28 Jun 2016 20:09:28 +0000

Wharton’s Raghuram Iyengar explains what his research on referral coupons reveals about customers' behavior when you offer them the “opportunity” to be brand ambassadors.

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Brexit Breakdown: What’s the Likely Impact?

Fri, 24 Jun 2016 21:05:22 +0000

The U.K.'s decision to leave the EU has roiled the markets as uncertainty made investors head for the exits. Wharton professors and other experts discuss the implications of the Brexit vote.

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The Net Neutrality Ruling: A New Era for Broadband?

Thu, 23 Jun 2016 19:51:15 +0000

The FCC has won a sweeping court victory that reaffirms its regulatory authority over broadband access providers. What will it mean for providers and consumers?

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‘The Architecture of Collapse’ and the Rising Instability of the Global System

Thu, 23 Jun 2016 18:10:33 +0000

You're not imagining it: There are more global crises now than in the past decades. Wharton professor Mauro Guillen, author of 'The Architecture of Collapse,' explains why.

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‘Y’ Generational Stereotypes Are Bad for Business

Wed, 22 Jun 2016 19:46:59 +0000

Millennials now make up the largest cohort in the workforce, and the people hiring them -- and marketing to them -- have plenty of preconceived notions about them. But no generation is a monolithic block.

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Brexit Uncertainty: What Leaving Would Mean

Wed, 22 Jun 2016 16:46:37 +0000

As British citizens cast their votes tomorrow in a referendum on whether the U.K. should leave the European Union, uncertainty runs high over the economic and political repercussions.

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How the Arab Spring Planted Seeds of Innovation in Egypt

Tue, 21 Jun 2016 21:36:40 +0000

After the Arab Spring, Egyptians began rebuilding their economy to employ jobless youth. Entrepreneur and Eisenhower Fellow Dina Sherif sees startup innovation taking hold.

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Will Philadelphia’s Soda Tax Deliver on Its Promises?

Mon, 20 Jun 2016 20:12:35 +0000

Philadelphia has taken the lead among big cities in levying a soda tax to raise revenue and promote healthier diets for residents. But the impact on beverage consumption and consumer health is uncertain.

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Will Microsoft’s LinkedIn Purchase Pay Off?

Thu, 16 Jun 2016 20:22:08 +0000

Microsoft is entering the social networking space with LinkedIn, and it could find new revenue streams by monetizing products at both companies.

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