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Marketing Resources for Marketing Professionals



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Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

Wed, 23 Aug 2017 14:00:00 GMT

Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge. Read the full article at MarketingProfs(image)



These Four Data Points Demonstrate Marketing ROI to the C-Suite

Wed, 23 Aug 2017 14:00:00 GMT

Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value. Read the full article at MarketingProfs(image)



The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

Wed, 23 Aug 2017 13:00:00 GMT

Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo. Read the full article at MarketingProfs(image)



SMS Is on the Rise for Business: Trends and Stats [Infographic]

Tue, 22 Aug 2017 14:00:00 GMT

SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends. Read the full article at MarketingProfs(image)



Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

Tue, 22 Aug 2017 14:00:00 GMT

Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy. Read the full article at MarketingProfs(image)



Five New Skills to Look for When Hiring Your Next Marketing Superstar

Tue, 22 Aug 2017 14:00:00 GMT

Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs--and the ones that marketing leaders need to look for when hiring a high-functioning marketing team. Read the full article at MarketingProfs(image)



The Content Types That Generate the Highest-Quality Leads

Tue, 22 Aug 2017 13:00:00 GMT

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. Read the full article at MarketingProfs(image)



Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

Mon, 21 Aug 2017 14:00:00 GMT

A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you. Read the full article at MarketingProfs(image)



15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

Mon, 21 Aug 2017 14:00:00 GMT

These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. Read the full article at MarketingProfs(image)



The Measurable Impact Reviews and Ratings Have on Sales

Mon, 21 Aug 2017 13:00:00 GMT

How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? Read the full article at MarketingProfs(image)



#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

Sat, 19 Aug 2017 14:00:00 GMT

This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more! Read the full article at MarketingProfs(image)



The One Thing That Can Make You More Productive at Work [Infographic]

Fri, 18 Aug 2017 14:00:00 GMT

Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it. Read the full article at MarketingProfs(image)



Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

Fri, 18 Aug 2017 14:00:00 GMT

Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own? Read the full article at MarketingProfs(image)



The Influence of Instagram on Fashion Decisions [Infographic]

Fri, 18 Aug 2017 13:00:00 GMT

Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana Rebecca Designs. Read the full article at MarketingProfs(image)



Five Direct Mail Myths About Millennials [Infographic]

Thu, 17 Aug 2017 14:00:00 GMT

If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. Read the full article at MarketingProfs(image)



Is There Such a Thing as a 'Brand Fail' Anymore?

Thu, 17 Aug 2017 14:00:00 GMT

When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail? Read the full article at MarketingProfs(image)



How to Drive Real Results Through Sales, Marketing, and AI

Thu, 17 Aug 2017 14:00:00 GMT

Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated. Read the full article at MarketingProfs(image)



The 10 Biggest Advertisers in the United States

Thu, 17 Aug 2017 13:00:00 GMT

Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media. Read the full article at MarketingProfs(image)



How to Use Data to Reach New and Existing Customers [Infographic]

Wed, 16 Aug 2017 14:00:00 GMT

Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. Read the full article at MarketingProfs(image)



Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Wed, 16 Aug 2017 14:00:00 GMT

Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read the full article at MarketingProfs(image)



How Digital Ad Frequency Impacts Awareness and Purchase Intent

Wed, 16 Aug 2017 13:00:00 GMT

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. Read the full article at MarketingProfs(image)



The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

Tue, 15 Aug 2017 14:00:00 GMT

Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the full article at MarketingProfs(image)



How Email Marketers Can Manage Their Database for Sales Funnel Tracking

Tue, 15 Aug 2017 14:00:00 GMT

An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play. Read the full article at MarketingProfs(image)



Your Customer's Second Purchase Is the Most Important

Tue, 15 Aug 2017 14:00:00 GMT

If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how. Read the full article at MarketingProfs(image)



Email Subject Line Length: Is Brevity Better?

Tue, 15 Aug 2017 13:00:00 GMT

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs(image)