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#SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This Week

Sat, 22 Apr 2017 14:00:00 GMT

This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more! Read the full article at MarketingProfs(image)



Top 10 Features of Mobile Apps for Businesses [Infographic]

Fri, 21 Apr 2017 14:00:00 GMT

Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have. Read the full article at MarketingProfs(image)



Five Ways SaaS Companies Can Achieve Proactive Customer Success

Fri, 21 Apr 2017 14:00:00 GMT

It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers. Read the full article at MarketingProfs(image)



B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]

Fri, 21 Apr 2017 13:00:00 GMT

Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace. Read the full article at MarketingProfs(image)



Head-to-Head: Direct Mail vs. Email [Infographic]

Thu, 20 Apr 2017 14:00:00 GMT

Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. Read the full article at MarketingProfs(image)



Six Building Blocks of a High-Converting Lead Generation Form

Thu, 20 Apr 2017 14:00:00 GMT

Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information. Read the full article at MarketingProfs(image)



What Do Publishers Really Want From Ad Platforms?

Thu, 20 Apr 2017 14:00:00 GMT

The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges. Read the full article at MarketingProfs(image)



The Biggest Mistakes Small Businesses Make With Their Websites

Thu, 20 Apr 2017 13:00:00 GMT

Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. Read the full article at MarketingProfs(image)



The State of Content and Influencer Marketing [Infographic]

Wed, 19 Apr 2017 14:00:00 GMT

As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers. Read the full article at MarketingProfs(image)



Anatomy of a Viral Video: A Tale of Two Stories

Wed, 19 Apr 2017 14:00:00 GMT

Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in. Read the full article at MarketingProfs(image)



Lead Generation Landing Page Benchmarks and Top Content Tactics

Wed, 19 Apr 2017 13:00:00 GMT

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. Read the full article at MarketingProfs(image)



40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

Tue, 18 Apr 2017 14:00:00 GMT

After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video. Read the full article at MarketingProfs(image)



Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

Tue, 18 Apr 2017 14:00:00 GMT

When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. Read the full article at MarketingProfs(image)



How to Elevate Your Marketing Career From OK to Awesome

Tue, 18 Apr 2017 14:00:00 GMT

In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward. Read the full article at MarketingProfs(image)



How Brands Are Using Influencer Content

Tue, 18 Apr 2017 13:00:00 GMT

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. Read the full article at MarketingProfs(image)



Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

Mon, 17 Apr 2017 14:00:00 GMT

Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? Read the full article at MarketingProfs(image)



How Small Marketing Teams Can Achieve Big Content Wins

Mon, 17 Apr 2017 14:00:00 GMT

Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success. Read the full article at MarketingProfs(image)



The Most In-Demand Marketing Skills in 2017

Mon, 17 Apr 2017 13:00:00 GMT

Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners. Read the full article at MarketingProfs(image)



#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

Sat, 15 Apr 2017 14:00:00 GMT

Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read the full article at MarketingProfs(image)



How Much Time Do People Spend on Social Media? [Infographic]

Fri, 14 Apr 2017 14:00:00 GMT

People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform. Read the full article at MarketingProfs(image)



Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry Maguire

Fri, 14 Apr 2017 14:00:00 GMT

Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from. Read the full article at MarketingProfs(image)



How to Prevent Marketing Team Burnout and Get Over Overtime

Fri, 14 Apr 2017 14:00:00 GMT

Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way. Read the full article at MarketingProfs(image)



The Share of Smartphone Visits to Websites in Seven Major Industries

Fri, 14 Apr 2017 13:00:00 GMT

The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe. Read the full article at MarketingProfs(image)



11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

Thu, 13 Apr 2017 14:00:00 GMT

Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences. Read the full article at MarketingProfs(image)



Three Ways UGC Influences Sales: The Case of Real-Customer Photos

Thu, 13 Apr 2017 14:00:00 GMT

When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing--and help generate sales. Read the full article at MarketingProfs(image)