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Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

Mon, 24 Jul 2017 14:00:00 GMT

It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done. Read the full article at MarketingProfs(image)



Six Foolproof Ways to Find Influencers on Social Media

Mon, 24 Jul 2017 14:00:00 GMT

Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? Read the full article at MarketingProfs(image)



How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

Mon, 24 Jul 2017 13:00:00 GMT

More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. Read the full article at MarketingProfs(image)



#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

Sat, 22 Jul 2017 14:00:00 GMT

This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs(image)



How to Make Your Workplace Healthy [Infographic]

Fri, 21 Jul 2017 14:00:00 GMT

Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier. Read the full article at MarketingProfs(image)



Why Most Marketers Should Care About Virtual and Augmented Reality

Fri, 21 Jul 2017 14:00:00 GMT

Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read the full article at MarketingProfs(image)



Is Amazon a Friend or Foe to Its Merchants?

Fri, 21 Jul 2017 13:00:00 GMT

Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. Read the full article at MarketingProfs(image)



The Indispensable Social Media Cheat Sheet [Infographic]

Thu, 20 Jul 2017 14:00:00 GMT

Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. Read the full article at MarketingProfs(image)



Eight Rules for Data-Driven Marketing

Thu, 20 Jul 2017 14:00:00 GMT

From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing. Read the full article at MarketingProfs(image)



How Important Are Free and Expedited Shipping to Shoppers?

Thu, 20 Jul 2017 13:00:00 GMT

Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. Read the full article at MarketingProfs(image)



Four Ways to Use Mobile in Your B2B Marketing Strategy

Wed, 19 Jul 2017 14:00:00 GMT

B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey. Read the full article at MarketingProfs(image)



Paid Social Media Budgets: Network Ad Spend Trends

Wed, 19 Jul 2017 13:00:00 GMT

Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs(image)



104 Mobile Marketing Facts [Infographic]

Wed, 19 Jul 2017 05:00:00 GMT

How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel. Read the full article at MarketingProfs(image)



119 Facts About Email Marketing [Infographic]

Tue, 18 Jul 2017 14:00:00 GMT

Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. Read the full article at MarketingProfs(image)



10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

Tue, 18 Jul 2017 14:00:00 GMT

If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners. Read the full article at MarketingProfs(image)



For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

Tue, 18 Jul 2017 14:00:00 GMT

Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity--and a little more bang for your buck. Read the full article at MarketingProfs(image)



Podcast Advertising: Revenue and Format Trends

Tue, 18 Jul 2017 13:00:00 GMT

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. Read the full article at MarketingProfs(image)



The Indispensable Welcome Email [Infographic]

Mon, 17 Jul 2017 14:00:00 GMT

Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read the full article at MarketingProfs(image)



Boost Your Email ROI by Improving Your Copy's Readability

Mon, 17 Jul 2017 14:00:00 GMT

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read the full article at MarketingProfs(image)



The Post-Purchase Experience: What Consumers Want

Mon, 17 Jul 2017 13:00:00 GMT

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. Read the full article at MarketingProfs(image)



#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

Sat, 15 Jul 2017 14:00:00 GMT

LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read the full article at MarketingProfs(image)



Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

Fri, 14 Jul 2017 14:00:00 GMT

Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos. Read the full article at MarketingProfs(image)



Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

Fri, 14 Jul 2017 14:00:00 GMT

You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again? Read the full article at MarketingProfs(image)



The State of OTT Video Viewing: Top Devices and Platforms

Fri, 14 Jul 2017 13:00:00 GMT

Some 51 million US households now engage in over-the-top (OTT) streaming of video content--i.e., via the Internet to a television set--according to recent research from comScore. Read the full article at MarketingProfs(image)



What 2 Billion User Journeys Tell Us About Personalization [Infographic]

Thu, 13 Jul 2017 14:00:00 GMT

How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. Read the full article at MarketingProfs(image)