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Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

Tue, 27 Jun 2017 14:00:00 GMT

Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen. Read the full article at MarketingProfs(image)



How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

Tue, 27 Jun 2017 14:00:00 GMT

Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key. Read the full article at MarketingProfs(image)



What Marketers Want From Conferences [Infographic]

Tue, 27 Jun 2017 13:00:00 GMT

Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast. Read the full article at MarketingProfs(image)



Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]

Mon, 26 Jun 2017 14:00:00 GMT

Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work. Read the full article at MarketingProfs(image)



How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

Mon, 26 Jun 2017 14:00:00 GMT

Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. Read the full article at MarketingProfs(image)



What Influences Consumers to Purchase From Marketing Emails?

Mon, 26 Jun 2017 13:00:00 GMT

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs(image)



#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

Sat, 24 Jun 2017 14:00:00 GMT

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read the full article at MarketingProfs(image)



11 Questions to Ask Before You Create a Marketing Video [Infographic]

Fri, 23 Jun 2017 14:00:00 GMT

Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. Read the full article at MarketingProfs(image)



The Top 4 Threats to Creative Copywriting and How to Overcome Them

Fri, 23 Jun 2017 14:00:00 GMT

Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block--and ideas for overcoming them. Read the full article at MarketingProfs(image)



The 10 Most Talked About Television Shows on Social Media

Fri, 23 Jun 2017 13:00:00 GMT

The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. Read the full article at MarketingProfs(image)



Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

Thu, 22 Jun 2017 14:00:00 GMT

The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding. Read the full article at MarketingProfs(image)



How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

Thu, 22 Jun 2017 14:00:00 GMT

Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed. Read the full article at MarketingProfs(image)



How Excellent Product Photography and Videos Increase E-Commerce Sales

Thu, 22 Jun 2017 14:00:00 GMT

The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. Read the full article at MarketingProfs(image)



The Most Important Skills for B2B Tech Marketers

Thu, 22 Jun 2017 13:00:00 GMT

B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read the full article at MarketingProfs(image)



12 Productivity Hacks to Help You Write Faster [Infographic]

Wed, 21 Jun 2017 14:00:00 GMT

Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer. Read the full article at MarketingProfs(image)



Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

Wed, 21 Jun 2017 14:00:00 GMT

Brand tracking--collecting data from a static group of consumers on a regular basis--can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign. Read the full article at MarketingProfs(image)



The Most Effective Paid Channels for Distributing Content

Wed, 21 Jun 2017 13:00:00 GMT

Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. Read the full article at MarketingProfs(image)



Writing: Six Types of Hooks to Reel in Readers

Tue, 20 Jun 2017 14:00:01 GMT

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook. Read the full article at MarketingProfs(image)



10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

Tue, 20 Jun 2017 14:00:00 GMT

Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas. Read the full article at MarketingProfs(image)



E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

Tue, 20 Jun 2017 14:00:00 GMT

Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. Read the full article at MarketingProfs(image)



SEO Trends for 2017: How 12 Factors Impact Google Rankings

Tue, 20 Jun 2017 13:00:00 GMT

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs(image)



A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

Mon, 19 Jun 2017 14:00:00 GMT

Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns. Read the full article at MarketingProfs(image)



Nine Critical Issues to Consider Before You Buy Marketing Software

Mon, 19 Jun 2017 14:00:00 GMT

Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help. Read the full article at MarketingProfs(image)



What Bothers Consumers Most About Brand Marketing

Mon, 19 Jun 2017 13:00:00 GMT

Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. Read the full article at MarketingProfs(image)



#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

Sat, 17 Jun 2017 14:00:00 GMT

Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... Read the full article at MarketingProfs(image)