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15 Ways to Manage Your Time Wisely [Infographic]

Fri, 17 Nov 2017 15:00:00 GMT

Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that. Read the full article at MarketingProfs(image)



Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

Fri, 17 Nov 2017 15:00:00 GMT

Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right. Read the full article at MarketingProfs(image)



Learn From Google: The Five Traits of Successful Teams at Google

Fri, 17 Nov 2017 14:00:00 GMT

What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams. Read the full article at MarketingProfs(image)



Triple Your Instagram Followers in 10 Steps [Infographic]

Thu, 16 Nov 2017 15:00:00 GMT

Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic. Read the full article at MarketingProfs(image)



How XR (AR and VR) Applications Are Changing Marketing

Thu, 16 Nov 2017 15:00:00 GMT

New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" way. Read the full article at MarketingProfs(image)



Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

Thu, 16 Nov 2017 15:00:00 GMT

Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs(image)



The Characteristics of Highly Shared Infographics

Thu, 16 Nov 2017 14:00:00 GMT

Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. Read the full article at MarketingProfs(image)



Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

Wed, 15 Nov 2017 15:00:00 GMT

Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster. Read the full article at MarketingProfs(image)



Six Reasons to Hire Your Audience: The Benefits of UGC

Wed, 15 Nov 2017 15:00:00 GMT

If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits--and ways you can profit from them. Read the full article at MarketingProfs(image)



The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

Wed, 15 Nov 2017 14:00:00 GMT

Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. Read the full article at MarketingProfs(image)



Six Helpful Tips for Holiday Search Ad Campaigns

Tue, 14 Nov 2017 15:00:01 GMT

Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read the full article at MarketingProfs(image)



How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

Tue, 14 Nov 2017 15:00:00 GMT

AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all. Read the full article at MarketingProfs(image)



Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

Tue, 14 Nov 2017 15:00:00 GMT

What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems. Read the full article at MarketingProfs(image)



What Makes Consumers Loyal to Brands?

Tue, 14 Nov 2017 14:00:00 GMT

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. Read the full article at MarketingProfs(image)



Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

Mon, 13 Nov 2017 15:00:00 GMT

Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce. Read the full article at MarketingProfs(image)



Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

Mon, 13 Nov 2017 15:00:00 GMT

The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone. Read the full article at MarketingProfs(image)



Influencers' Top Social Networks for 2018

Mon, 13 Nov 2017 14:00:00 GMT

Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff. Read the full article at MarketingProfs(image)



#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

Sat, 11 Nov 2017 15:00:00 GMT

Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read the full article at MarketingProfs(image)



Gender Stereotyping in Digital Advertising [Infographic]

Fri, 10 Nov 2017 15:00:00 GMT

Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes. Read the full article at MarketingProfs(image)



Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

Fri, 10 Nov 2017 15:00:00 GMT

How can your business react to consumer behaviors--and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing. Read the full article at MarketingProfs(image)



The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

Fri, 10 Nov 2017 14:00:00 GMT

The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read the full article at MarketingProfs(image)



Email vs. SMS: Battle of the Heavyweights [Infographic]

Thu, 9 Nov 2017 15:00:00 GMT

Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive. Read the full article at MarketingProfs(image)



The Three Content Marketing Tactics E-Commerce Marketers Often Miss

Thu, 9 Nov 2017 15:00:00 GMT

Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach. Read the full article at MarketingProfs(image)



Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

Thu, 9 Nov 2017 14:00:00 GMT

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. Read the full article at MarketingProfs(image)



10 Tips to Organically Market Your Brand on Instagram [Infographic]

Wed, 8 Nov 2017 15:00:00 GMT

Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free. Read the full article at MarketingProfs(image)