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Three Mad-Scientist Marketing Methods to Ignite Business Growth

Tue, 12 Dec 2017 15:00:01 GMT

Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read the full article at MarketingProfs(image)



'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

Tue, 12 Dec 2017 15:00:00 GMT

What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. Read the full article at MarketingProfs(image)



Five Ways to Position Your Organization for Sales and Marketing Success in 2018

Tue, 12 Dec 2017 15:00:00 GMT

Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018? Read the full article at MarketingProfs(image)



Facebook 3Q17 Advertising Benchmarks

Tue, 12 Dec 2017 14:00:00 GMT

The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read the full article at MarketingProfs(image)



The Small Business Guide to Instagram Stories [Infographic]

Mon, 11 Dec 2017 15:00:00 GMT

This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement. Read the full article at MarketingProfs(image)



At the Altar of the Future: How to Successfully Wed Creativity to Data

Mon, 11 Dec 2017 15:00:00 GMT

By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers. Read the full article at MarketingProfs(image)



Four Ways to Build Your Thought-Leadership Influence on Twitter

Mon, 11 Dec 2017 15:00:00 GMT

When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand. Read the full article at MarketingProfs(image)



The Gmail Effect: How Consumers' Email Preferences Have Changed

Mon, 11 Dec 2017 14:00:00 GMT

The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs(image)



#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

Sat, 9 Dec 2017 15:00:00 GMT

Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read the full article at MarketingProfs(image)



Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

Fri, 8 Dec 2017 15:00:00 GMT

Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks can speak to their customers effectively. Read the full article at MarketingProfs(image)



Four Tips for Using Video Content in Social Media

Fri, 8 Dec 2017 15:00:00 GMT

Video is ever changing--from '90s video clips on MTV to vanishing Snapchat Stories--and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice. Read the full article at MarketingProfs(image)



What Entices Holiday Shoppers Into Physical Stores

Fri, 8 Dec 2017 14:00:00 GMT

Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. Read the full article at MarketingProfs(image)



Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]

Thu, 7 Dec 2017 15:00:00 GMT

It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability. Read the full article at MarketingProfs(image)



Six Ways Content Marketers Can Use Audio Marketing

Thu, 7 Dec 2017 15:00:00 GMT

People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand. Read the full article at MarketingProfs(image)



How Local Businesses Are Advertising This Holiday Season

Thu, 7 Dec 2017 14:00:00 GMT

Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. Read the full article at MarketingProfs(image)



Top Holiday Gifts for Clients [Infographic]

Wed, 6 Dec 2017 15:00:00 GMT

What are the most popular corporate gifts to give? If you're with an agency or you've got clients, check out this infographic to see how your gifts stack up. Read the full article at MarketingProfs(image)



Seeking Inspiration: Four Steps to Being Creative on a Deadline

Wed, 6 Dec 2017 15:00:00 GMT

It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting? Read the full article at MarketingProfs(image)



2018 B2C Content Marketing Benchmarks, Budgets, and Trends

Wed, 6 Dec 2017 12:30:00 GMT

B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered. Read the full article at MarketingProfs(image)



Five Ways for Marketers to Implement a Customer-Centric Mindset

Tue, 5 Dec 2017 15:00:01 GMT

A customer-centric mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-centric mindset? Read the full article at MarketingProfs(image)



20 Reasons to Double-Down on Customer Loyalty [Infographic]

Tue, 5 Dec 2017 15:00:00 GMT

Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts on customer loyalty. Read the full article at MarketingProfs(image)



Effective Social Media Ads: How to Leverage AI-Assisted Creativity

Tue, 5 Dec 2017 15:00:00 GMT

By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. Read the full article at MarketingProfs(image)



The Benefits of E-Commerce for B2B Firms

Tue, 5 Dec 2017 14:00:00 GMT

Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze. Read the full article at MarketingProfs(image)



The Right Content at Your Events Makes All the Difference [Infographic]

Mon, 4 Dec 2017 15:00:00 GMT

An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events--and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. Read the full article at MarketingProfs(image)



Your 2018 Technical SEO Checklist

Mon, 4 Dec 2017 15:00:00 GMT

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read the full article at MarketingProfs(image)



Is Email Marketing Performance Improving?

Mon, 4 Dec 2017 14:00:00 GMT

Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2. Read the full article at MarketingProfs(image)