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How to Use Events to Create Cross-Channel Marketing Success [Infographic]

Tue, 28 Mar 2017 14:00:00 GMT

How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization. Read the full article at MarketingProfs(image)



Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

Tue, 28 Mar 2017 14:00:00 GMT

You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview. Read the full article at MarketingProfs(image)



Facebook Advertising Benchmarks for 18 Industries [Infographic]

Tue, 28 Mar 2017 13:00:00 GMT

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read the full article at MarketingProfs(image)



Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]

Mon, 27 Mar 2017 14:00:00 GMT

Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers. Read the full article at MarketingProfs(image)



Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

Mon, 27 Mar 2017 14:00:00 GMT

If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read the full article at MarketingProfs(image)



The Most Effective Tactics for Growing Email Lists

Mon, 27 Mar 2017 13:00:00 GMT

Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. Read the full article at MarketingProfs(image)



#SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This Week

Sat, 25 Mar 2017 14:00:00 GMT

This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more! Read the full article at MarketingProfs(image)



Email Design Trends: Past, Present, and Future [Infographic]

Fri, 24 Mar 2017 14:00:00 GMT

From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the coming year. Read the full article at MarketingProfs(image)



The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

Fri, 24 Mar 2017 14:00:00 GMT

Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. Read the full article at MarketingProfs(image)



Family-Travel Search Trends: Most Popular Dates and Keywords

Fri, 24 Mar 2017 13:00:00 GMT

Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads. Read the full article at MarketingProfs(image)



Technical SEO 101: Get Your Websites Ranked on Google [Infographic]

Thu, 23 Mar 2017 14:00:00 GMT

SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read the full article at MarketingProfs(image)



Four Pros and Cons of Outsourcing Your Marketing

Thu, 23 Mar 2017 14:00:00 GMT

You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but it can also be a risk. You need to clearly weigh the potential pros and cons. Read the full article at MarketingProfs(image)



A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

Thu, 23 Mar 2017 14:00:00 GMT

Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners--and keep them coming back? Read the full article at MarketingProfs(image)



The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers

Thu, 23 Mar 2017 13:00:00 GMT

Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social. Read the full article at MarketingProfs(image)



What the Rise of Virtual Reality Means for Marketing [Animated Infographic]

Wed, 22 Mar 2017 14:00:00 GMT

Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it--and how your company could, too. Read the full article at MarketingProfs(image)



Seven SMS Best-Practices and Tips for Marketers

Wed, 22 Mar 2017 14:00:00 GMT

As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing. Read the full article at MarketingProfs(image)



The 10 Companies With the Best Reputations Worldwide

Wed, 22 Mar 2017 13:00:00 GMT

Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute. Read the full article at MarketingProfs(image)



Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]

Tue, 21 Mar 2017 14:00:00 GMT

Robots haven't taken over yet, but the use of artificial intelligence apps and machine learning is growing. Check out this infographic to see which tasks are good candidates for AI implementation and how you might use AI in your organization. Read the full article at MarketingProfs(image)



Five Ways to Drive Engagement and Sales With Tradeshow Marketing

Tue, 21 Mar 2017 14:00:00 GMT

Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales. Read the full article at MarketingProfs(image)



Marketing Video: SEO Basics and Quick Tips

Tue, 21 Mar 2017 14:00:00 GMT

For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips. Read the full article at MarketingProfs(image)



How Much Instagram Influencers Charge to Post Sponsored Content

Tue, 21 Mar 2017 13:00:00 GMT

Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co. Read the full article at MarketingProfs(image)



How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

Mon, 20 Mar 2017 14:00:00 GMT

Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best practices in implementing recommendations for your brand. Read the full article at MarketingProfs(image)



How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

Mon, 20 Mar 2017 14:00:00 GMT

This detailed guide can help you and your brand benefit from guest-posting--to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more... Read the full article at MarketingProfs(image)



Average Salaries of Common Inbound Marketing and SEO Jobs

Mon, 20 Mar 2017 13:00:00 GMT

What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Read the full article at MarketingProfs(image)



#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

Sat, 18 Mar 2017 14:00:00 GMT

This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more! Read the full article at MarketingProfs(image)