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How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

Thu, 18 Jan 2018 15:00:00 GMT

Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon come from third-party sellers. Is it the right platform for your brand? Read the full article at MarketingProfs(image)



Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]

Thu, 18 Jan 2018 15:00:00 GMT

The Internet of Things is forecast to double in size--from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. Read the full article at MarketingProfs(image)



How to Maintain Brand Authenticity in Today's Politically Polarized Climate

Thu, 18 Jan 2018 15:00:00 GMT

To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. Read the full article at MarketingProfs(image)



The Buying, Device, and Content Behavior of Amazon Customers

Thu, 18 Jan 2018 06:00:00 GMT

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. Read the full article at MarketingProfs(image)



Marketing Tips for Livestreaming on Social Media [Infographic]

Wed, 17 Jan 2018 15:00:00 GMT

More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming. Read the full article at MarketingProfs(image)



The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

Wed, 17 Jan 2018 15:00:00 GMT

If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs(image)



What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

Wed, 17 Jan 2018 14:00:00 GMT

Retailers must now meet the needs and wants of customers wherever they are--in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. Read the full article at MarketingProfs(image)



The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

Tue, 16 Jan 2018 15:00:00 GMT

If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy. Read the full article at MarketingProfs(image)



How to Use SlideShare for Lead Gen With E-Books

Tue, 16 Jan 2018 15:00:00 GMT

Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation? Read the full article at MarketingProfs(image)



What Consumers Pay Attention to in Local Business Reviews

Tue, 16 Jan 2018 14:00:00 GMT

Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs(image)



How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

Mon, 15 Jan 2018 15:00:01 GMT

Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. Read the full article at MarketingProfs(image)



Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

Mon, 15 Jan 2018 15:00:00 GMT

With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. Read the full article at MarketingProfs(image)



How Data Science Will Change the Marketing World as We Know It

Mon, 15 Jan 2018 15:00:00 GMT

The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read the full article at MarketingProfs(image)



The Brand-Content Preferences of Different Age Groups

Mon, 15 Jan 2018 14:00:00 GMT

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read the full article at MarketingProfs(image)



#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Sat, 13 Jan 2018 15:00:00 GMT

Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs(image)



How to Get More YouTube Subscribers [Infographic]

Fri, 12 Jan 2018 15:00:00 GMT

One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers. Read the full article at MarketingProfs(image)



The Future of Email: Four Questions and Answers for 2018

Fri, 12 Jan 2018 15:00:00 GMT

What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018? Read the full article at MarketingProfs(image)



Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

Fri, 12 Jan 2018 14:00:00 GMT

Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google. Read the full article at MarketingProfs(image)



Top Influencer Marketing Trends of 2017 [Infographic]

Thu, 11 Jan 2018 15:00:00 GMT

The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018. Read the full article at MarketingProfs(image)



The Five Top Trends That Will Shape Influencer Marketing in 2018

Thu, 11 Jan 2018 15:00:00 GMT

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read the full article at MarketingProfs(image)



What Consumers Value Most in Retail Apps

Thu, 11 Jan 2018 14:00:00 GMT

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky. Read the full article at MarketingProfs(image)



What Do CMOs Predict for 2018? [Infographic]

Wed, 10 Jan 2018 15:00:00 GMT

Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. Read the full article at MarketingProfs(image)



Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

Wed, 10 Jan 2018 15:00:00 GMT

For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. Read the full article at MarketingProfs(image)



The Fashion-Shopping Habits of Millennial Women

Wed, 10 Jan 2018 14:00:00 GMT

Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr. Read the full article at MarketingProfs(image)



How to Create Engaging Social Media Campaigns That Get Attention

Tue, 9 Jan 2018 15:00:01 GMT

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how. Read the full article at MarketingProfs(image)