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#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

Sat, 25 Feb 2017 15:00:00 GMT

This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... Read the full article at MarketingProfs(image)



139 Stats and Facts About Instagram [Infographic]

Fri, 24 Feb 2017 15:00:00 GMT

Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action. Read the full article at MarketingProfs(image)



Medical Marketing in a Digital World: Content, Social Media, and Mobile

Fri, 24 Feb 2017 15:00:00 GMT

For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world? Read the full article at MarketingProfs(image)



The Job Benefits Employees Value Most

Fri, 24 Feb 2017 14:00:00 GMT

For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. Read the full article at MarketingProfs(image)



Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

Thu, 23 Feb 2017 15:00:00 GMT

Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment. Read the full article at MarketingProfs(image)



Five Questions to Answer When Creating a Video Campaign

Thu, 23 Feb 2017 15:00:00 GMT

Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives. Read the full article at MarketingProfs(image)



How to Measure LinkedIn Organic Activity

Thu, 23 Feb 2017 15:00:00 GMT

Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable. Read the full article at MarketingProfs(image)



Account-Based Marketing: Top Tactics, Challenges, and Goals

Thu, 23 Feb 2017 14:00:00 GMT

Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2. Read the full article at MarketingProfs(image)



The Lowdown on Social Media Influencers [Infographic]

Wed, 22 Feb 2017 15:00:00 GMT

Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing. Read the full article at MarketingProfs(image)



Five Tips for Nailing Your First Tradeshow

Wed, 22 Feb 2017 15:00:00 GMT

Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression--thanks to an article you read about nailing your first tradeshow... Read the full article at MarketingProfs(image)



How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

Wed, 22 Feb 2017 14:00:00 GMT

When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. Read the full article at MarketingProfs(image)



Your Guide to Email-Open Statistics on Mobiles [Infographic]

Tue, 21 Feb 2017 15:00:00 GMT

Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics. Read the full article at MarketingProfs(image)



Five Ways to Gain Customer Insight: A Guide for Marketers

Tue, 21 Feb 2017 15:00:00 GMT

Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. Read the full article at MarketingProfs(image)



Is Snapchat Just a Fad?

Tue, 21 Feb 2017 14:00:00 GMT

US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read the full article at MarketingProfs(image)



#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

Sat, 18 Feb 2017 15:00:00 GMT

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read the full article at MarketingProfs(image)



Eight SEO Trends to Expect in 2017 [Infographic]

Fri, 17 Feb 2017 15:00:00 GMT

Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. Read the full article at MarketingProfs(image)



Eight Subscription Models and Five Best-Practices for Your Offerings

Fri, 17 Feb 2017 15:00:00 GMT

Customers buy on convenience--because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business--the lifeblood of well-run organizations. Read the full article at MarketingProfs(image)



The 10 Super Bowl Ads That Stood Out Most With Consumers

Fri, 17 Feb 2017 14:00:00 GMT

Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText. Read the full article at MarketingProfs(image)



What Makes a Good Boss? Follow This Flowchart to Find Out [Infographic]

Thu, 16 Feb 2017 15:00:00 GMT

What makes a good (or even great) boss? Are you one... or do your leadership and management skills need work? Find out by answering the questions in this flowchart infographic. Read the full article at MarketingProfs(image)



Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash

Thu, 16 Feb 2017 15:00:00 GMT

Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience. Read the full article at MarketingProfs(image)



Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Thu, 16 Feb 2017 15:00:00 GMT

Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad. Read the full article at MarketingProfs(image)



Do Marketers Google Prospective Employees?

Thu, 16 Feb 2017 14:00:00 GMT

Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from The Creative Group. Read the full article at MarketingProfs(image)



20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]

Wed, 15 Feb 2017 15:00:00 GMT

A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience--and future event success. Read the full article at MarketingProfs(image)



Six Ways to Generate More (and More Creative) Ideas

Wed, 15 Feb 2017 15:00:00 GMT

Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read the full article at MarketingProfs(image)



User Research Trends: When, Why, and How Brands Test Offerings

Wed, 15 Feb 2017 14:00:00 GMT

Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting. Read the full article at MarketingProfs(image)