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2017 B2B Content Marketing Benchmarks, Budgets, and Trends

Wed, 28 Sep 2016 12:00:00 GMT

B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research. Read the full article at MarketingProfs(image)



Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It

Wed, 28 Sep 2016 14:00:00 GMT

B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story. Read the full article at MarketingProfs(image)



Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

Tue, 27 Sep 2016 14:00:00 GMT

Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing? Read the full article at MarketingProfs(image)



If You Create, Will They Buy? How to Go From Insights to Products Customers Want

Tue, 27 Sep 2016 14:00:00 GMT

If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify. Read the full article at MarketingProfs(image)



Triggered Email Benchmarks for E-Commerce Brands

Tue, 27 Sep 2016 13:00:00 GMT

Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore. Read the full article at MarketingProfs(image)



Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

Mon, 26 Sep 2016 14:00:00 GMT

In love and in email marketing, you have to learn to admit when a relationship isn't working--especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them. Read the full article at MarketingProfs(image)



The 15 Best Job Markets for Digital Marketers

Mon, 26 Sep 2016 13:00:00 GMT

San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro. Read the full article at MarketingProfs(image)



Customer Experience Analysis: How to Retain Your Customers [Infographic]

Sat, 24 Sep 2016 14:00:00 GMT

Studying your current customers can help you learn what to do today to retain more revenue tomorrow. Read the full article at MarketingProfs(image)



#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

Fri, 23 Sep 2016 14:00:00 GMT

Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017. Read the full article at MarketingProfs(image)



Seven Ways Newsletter Marketing Still Works for Professional Services Providers

Fri, 23 Sep 2016 14:00:00 GMT

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services. Read the full article at MarketingProfs(image)



Are Millennials Embracing Instagram's Stories Feature?

Fri, 23 Sep 2016 13:00:00 GMT

Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov. Read the full article at MarketingProfs(image)



Social Success for the CMO: Four Signs You're Doing It Right

Thu, 22 Sep 2016 14:00:00 GMT

Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company. Read the full article at MarketingProfs(image)



Devices Consumers Use to Shop for Fashion Online

Thu, 22 Sep 2016 13:00:00 GMT

More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from Criteo. Read the full article at MarketingProfs(image)



Google Just Got Rid of AdWords Converted Clicks. Now What?

Wed, 21 Sep 2016 14:00:00 GMT

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. Read the full article at MarketingProfs(image)



Paid vs. Organic Social Media: Which Is More Effective?

Wed, 21 Sep 2016 13:00:00 GMT

Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. Read the full article at MarketingProfs(image)



How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

Tue, 20 Sep 2016 14:00:00 GMT

About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. Read the full article at MarketingProfs(image)



Four Steps to Lowering Your PPC Costs

Tue, 20 Sep 2016 14:00:00 GMT

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs(image)



Email Open Rates on Mobile Devices by Industry, 2Q16

Tue, 20 Sep 2016 13:00:00 GMT

Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. Read the full article at MarketingProfs(image)



Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

Mon, 19 Sep 2016 14:00:00 GMT

Until the Perfect Landing Page is created--an imaginary creature, no doubt--we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. Read the full article at MarketingProfs(image)



The Most In-Demand Marketing Skills

Mon, 19 Sep 2016 13:00:00 GMT

Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage. Read the full article at MarketingProfs(image)



How the Sales Team Has Evolved [Infographic]

Sat, 17 Sep 2016 14:00:00 GMT

Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology. Read the full article at MarketingProfs(image)



#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

Fri, 16 Sep 2016 14:00:00 GMT

This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. Read the full article at MarketingProfs(image)



How to Market to Millennials Without Pandering

Fri, 16 Sep 2016 14:00:00 GMT

People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers. Read the full article at MarketingProfs(image)



Consumers' Top Travel Stresses and Pet Peeves

Fri, 16 Sep 2016 13:00:00 GMT

Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council. Read the full article at MarketingProfs(image)



Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

Thu, 15 Sep 2016 14:00:00 GMT

Just how valuable is brand admiration, and what impact does it have on your brand's bottom line? Read the full article at MarketingProfs(image)