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Level-Up: How to Score Big at Live Events [Infographic]

Wed, 20 Sep 2017 14:00:00 GMT

Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic. Read the full article at MarketingProfs(image)



How to Choose the Right Martech and PRtech Solutions

Wed, 20 Sep 2017 14:00:00 GMT

With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization. Read the full article at MarketingProfs(image)



The 40 Most Common SEO Mistakes [Infographic]

Wed, 20 Sep 2017 13:00:00 GMT

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs(image)



10 Benefits of a Loyalty Rewards Program [Infographic]

Tue, 19 Sep 2017 14:00:00 GMT

Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds. Read the full article at MarketingProfs(image)



Three New Facebook Ad Features to Boost Your ROI

Tue, 19 Sep 2017 14:00:00 GMT

Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs(image)



Personalize Your Marketing With Deeper Customer Segmentation

Tue, 19 Sep 2017 14:00:00 GMT

Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. Read the full article at MarketingProfs(image)



What B2B Sales Teams Need From Marketing to Win Deals

Tue, 19 Sep 2017 13:00:00 GMT

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. Read the full article at MarketingProfs(image)



The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

Mon, 18 Sep 2017 14:00:00 GMT

Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary. Read the full article at MarketingProfs(image)



How to Find Anyone's Business Email Address

Mon, 18 Sep 2017 14:00:00 GMT

Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address? Read the full article at MarketingProfs(image)



How Events Are Marketed to, and Found by, Attendees

Mon, 18 Sep 2017 13:00:00 GMT

Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events. Read the full article at MarketingProfs(image)



#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

Sat, 16 Sep 2017 14:00:00 GMT

Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read the full article at MarketingProfs(image)



What Makes a Great 'About Us' Page [Infographic]

Fri, 15 Sep 2017 14:00:00 GMT

"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. Read the full article at MarketingProfs(image)



Five Habits of Highly Effective CGC Marketers

Fri, 15 Sep 2017 14:00:00 GMT

At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC. Read the full article at MarketingProfs(image)



The 10 Industries Most Distrusted by US Consumers

Fri, 15 Sep 2017 13:00:00 GMT

The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read the full article at MarketingProfs(image)



13 Statistics That Prove the Value of SEO [Infographic]

Thu, 14 Sep 2017 14:00:00 GMT

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. Read the full article at MarketingProfs(image)



PR in Seven Easy Steps for Startups in Emerging-Technology Markets

Thu, 14 Sep 2017 14:00:00 GMT

You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin? Read the full article at MarketingProfs(image)



Avoid These Seven Classic On-Camera Interview Mistakes

Thu, 14 Sep 2017 14:00:00 GMT

As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make. Read the full article at MarketingProfs(image)



Why Consumers Use E-Commerce Apps

Thu, 14 Sep 2017 13:00:00 GMT

Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch. Read the full article at MarketingProfs(image)



How to Streamline Your Creative Operations [Infographic]

Wed, 13 Sep 2017 14:00:00 GMT

Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success. Read the full article at MarketingProfs(image)



How to Improve Your Research ROI: Six Best-Practices

Wed, 13 Sep 2017 14:00:00 GMT

Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes. Read the full article at MarketingProfs(image)



When and Where Consumers Use Search Engines to Find Local Businesses

Wed, 13 Sep 2017 13:00:00 GMT

Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. Read the full article at MarketingProfs(image)



Is Brand Loyalty Dead? [Infographic]

Tue, 12 Sep 2017 14:00:00 GMT

Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands. Read the full article at MarketingProfs(image)



Five Ways Your Own Employees Can Boost Your Marketing Content

Tue, 12 Sep 2017 14:00:00 GMT

Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing--even happy--to share content with their networks for free. Read the full article at MarketingProfs(image)



The Qualities of an Effective CMO

Tue, 12 Sep 2017 13:00:00 GMT

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. Read the full article at MarketingProfs(image)



Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

Mon, 11 Sep 2017 14:00:00 GMT

Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. Read the full article at MarketingProfs(image)