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The Nitty-Gritty of Dirty Data [Infographic]

Thu, 25 May 2017 14:00:00 GMT

Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. Read the full article at MarketingProfs(image)



Three Things No One Tells You About Email Marketing and AI

Thu, 25 May 2017 14:00:00 GMT

Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future. Read the full article at MarketingProfs(image)



More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

Thu, 25 May 2017 13:00:00 GMT

Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. Read the full article at MarketingProfs(image)



Seven Tips for Building a Killer Email List [Infographic]

Wed, 24 May 2017 14:00:00 GMT

An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list. Read the full article at MarketingProfs(image)



The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

Wed, 24 May 2017 14:00:00 GMT

Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it. Read the full article at MarketingProfs(image)



The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

Wed, 24 May 2017 13:00:00 GMT

Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network. Read the full article at MarketingProfs(image)



Four Steps to Influencing Customers With a Smart UGC Campaign

Tue, 23 May 2017 14:00:01 GMT

People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. Read the full article at MarketingProfs(image)



Content Marketing Stats and Trends in 2017 [Infographic]

Tue, 23 May 2017 14:00:00 GMT

How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at MarketingProfs(image)



Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

Tue, 23 May 2017 14:00:00 GMT

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. Read the full article at MarketingProfs(image)



The Most Effective Triggered Email Types for E-Commerce Brands

Tue, 23 May 2017 13:00:00 GMT

Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo. Read the full article at MarketingProfs(image)



How to Use Google AdWords: 11 Steps to Success [Infographic]

Mon, 22 May 2017 14:00:00 GMT

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. Read the full article at MarketingProfs(image)



Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

Mon, 22 May 2017 14:00:00 GMT

What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers. Read the full article at MarketingProfs(image)



The Future of Public Relations: Trends, Skills, PR vs. Marketing

Mon, 22 May 2017 13:00:00 GMT

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. Read the full article at MarketingProfs(image)



#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

Sat, 20 May 2017 14:00:00 GMT

This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read the full article at MarketingProfs(image)



53 Must-Have Features of Local Business Websites [Infographic]

Fri, 19 May 2017 14:00:00 GMT

Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website. Read the full article at MarketingProfs(image)



Three Ways Your Marketing Team Needs to Use Social Insights

Fri, 19 May 2017 14:00:00 GMT

Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions. Read the full article at MarketingProfs(image)



The Current Economic and Hiring Climate for Small Businesses

Fri, 19 May 2017 13:00:00 GMT

Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo. Read the full article at MarketingProfs(image)



How to Use Online Communities for a Marketing Strategy Driven by Customer Data

Thu, 18 May 2017 14:00:01 GMT

Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey. Read the full article at MarketingProfs(image)



Big Data: From Buzzword to Business Benefits [Infographic]

Thu, 18 May 2017 14:00:00 GMT

"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization. Read the full article at MarketingProfs(image)



The Main Reasons Consumers Dislike (and Like) Online Ads

Thu, 18 May 2017 13:00:00 GMT

The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. Read the full article at MarketingProfs(image)



Why a Global Content Model Makes Sense in Today's Market [Infographic]

Wed, 17 May 2017 14:00:00 GMT

Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient. Read the full article at MarketingProfs(image)



How to Master Live-Video Marketing: A Handy Guide

Wed, 17 May 2017 14:00:00 GMT

It's no secret that video has become a more and more significant piece of the content marketing mix--and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. Read the full article at MarketingProfs(image)



The Media and Internet Habits of Moms in 2017

Wed, 17 May 2017 13:00:00 GMT

Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. Read the full article at MarketingProfs(image)



Six Digital Marketing Trends to Budget for Today [Infographic]

Tue, 16 May 2017 14:00:00 GMT

With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read the full article at MarketingProfs(image)



The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

Tue, 16 May 2017 14:00:00 GMT

Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability--and transform marketing. Read the full article at MarketingProfs(image)