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Preview: MarketingProfs - Smart thinking ... pass it on.

MarketingProfs How-To Articles



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A 12-Point B2B Positioning Health-Check

Mon, 5 Dec 2016 15:00:00 GMT

This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment. Read the full article at MarketingProfs(image)



Do Publishers Value PR Pitches?

Mon, 5 Dec 2016 14:00:00 GMT

Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches? Read the full article at MarketingProfs(image)



Keep It Clean: The Importance of Email-List Hygiene [Infographic]

Sat, 3 Dec 2016 15:00:00 GMT

Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked. Read the full article at MarketingProfs(image)



Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

Fri, 2 Dec 2016 15:00:00 GMT

In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. Read the full article at MarketingProfs(image)



#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

Fri, 2 Dec 2016 15:00:00 GMT

Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. Read the full article at MarketingProfs(image)



The Marketing Mix of Small Business Owners [Infographic]

Fri, 2 Dec 2016 14:00:00 GMT

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. Read the full article at MarketingProfs(image)



Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)

Thu, 1 Dec 2016 15:00:00 GMT

Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar. Read the full article at MarketingProfs(image)



How Online Communities Can Help You Market Throughout the Customer Journey

Thu, 1 Dec 2016 15:00:00 GMT

Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help. Read the full article at MarketingProfs(image)



How Consumers Find and Use Online Reviews for Local Businesses

Thu, 1 Dec 2016 14:00:00 GMT

Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal. Read the full article at MarketingProfs(image)



Three Ways to Make Influencer Marketing Authentic Again

Wed, 30 Nov 2016 15:00:00 GMT

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. Read the full article at MarketingProfs(image)



How Television and Video Viewing Habits Are Changing

Wed, 30 Nov 2016 14:00:00 GMT

The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson. Read the full article at MarketingProfs(image)



Five Steps to Integrating Your Blog, Social Media, and Email Marketing

Tue, 29 Nov 2016 15:00:00 GMT

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan. Read the full article at MarketingProfs(image)



The Future of PR: Tech-Driven Media Intelligence [Infographic]

Tue, 29 Nov 2016 15:00:00 GMT

If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to actionable data, which will be driven by tech-driven media intelligence. Read the full article at MarketingProfs(image)



Blogging Benchmarks: Writing Time, Post Length, and Media Use

Tue, 29 Nov 2016 14:00:00 GMT

Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs(image)



Four Ways to Select the Right Conference for You to Attend

Mon, 28 Nov 2016 15:00:00 GMT

Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers--and gain truly useful information--instead of paying too much for the same-old faces. Read the full article at MarketingProfs(image)



Email Marketers' Top Challenges and Address-Capture Tactics

Mon, 28 Nov 2016 14:00:00 GMT

Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. Read the full article at MarketingProfs(image)



Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]

Sat, 26 Nov 2016 15:00:00 GMT

For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive during the holidays. Read the full article at MarketingProfs(image)



#SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This Week

Fri, 25 Nov 2016 15:00:00 GMT

Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips... Read the full article at MarketingProfs(image)



Marketing ROI: How to Get Actionable Insights From Google Analytics

Wed, 23 Nov 2016 15:00:00 GMT

What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel? Read the full article at MarketingProfs(image)



Is It OK to Use a Smartphone at the Holiday Table?

Wed, 23 Nov 2016 14:00:00 GMT

Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence. Read the full article at MarketingProfs(image)



How to Thank These Five Important Types of Customers During the Holidays

Tue, 22 Nov 2016 15:00:00 GMT

Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how. Read the full article at MarketingProfs(image)



How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]

Tue, 22 Nov 2016 15:00:00 GMT

The holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend holidays. Read the full article at MarketingProfs(image)



Holiday Shopping Season 2016: Spend Forecast and Gift Trends

Tue, 22 Nov 2016 14:00:00 GMT

Retail sales are expected to increase year over year this holiday season, according to recent research from the National Retail Federation (NRF). Read the full article at MarketingProfs(image)



How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

Mon, 21 Nov 2016 15:00:00 GMT

Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment. Read the full article at MarketingProfs(image)



How Consumers Want to Receive Retail Brand Communications

Mon, 21 Nov 2016 14:00:00 GMT

Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore. Read the full article at MarketingProfs(image)