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Who Searches on Bing, and Why They're Important for Marketers [Infographic]

Tue, 24 Jan 2017 15:00:00 GMT

The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them? Read the full article at MarketingProfs(image)



How Email Marketers Can Profit From Users' Mobile Obsession

Tue, 24 Jan 2017 15:00:00 GMT

People check their smartphones obsessively--dozens, even hundreds, of times per day--and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers. Read the full article at MarketingProfs(image)



Do Consumers Care More About Businesses' Competence or Morality?

Tue, 24 Jan 2017 14:00:00 GMT

Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing. Read the full article at MarketingProfs(image)



The 2016 Retail Holiday Delivery Experience [Infographic]

Mon, 23 Jan 2017 15:00:00 GMT

The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back. Read the full article at MarketingProfs(image)



Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

Mon, 23 Jan 2017 15:00:00 GMT

What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads? Read the full article at MarketingProfs(image)



Metrics and KPIs Used Most to Measure Marketing Performance

Mon, 23 Jan 2017 14:00:00 GMT

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? Read the full article at MarketingProfs(image)



#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

Fri, 20 Jan 2017 15:00:00 GMT

This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... Read the full article at MarketingProfs(image)



Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

Fri, 20 Jan 2017 15:00:00 GMT

Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way. Read the full article at MarketingProfs(image)



Media, Tech, and Telecom M&A Trends

Fri, 20 Jan 2017 14:00:00 GMT

Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket. Read the full article at MarketingProfs(image)



Your 2017 Marketing To-Do List [Infographic]

Thu, 19 Jan 2017 15:00:00 GMT

Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. Read the full article at MarketingProfs(image)



Eight Design Tips for Your Next Tradeshow Display

Thu, 19 Jan 2017 15:00:00 GMT

We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors. Read the full article at MarketingProfs(image)



Eight Myths E-Commerce Marketers Must Stop Believing In

Thu, 19 Jan 2017 15:00:00 GMT

At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths? Read the full article at MarketingProfs(image)



The Perfect Cart-Abandonment Email [Infographic]

Thu, 19 Jan 2017 14:00:00 GMT

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. Read the full article at MarketingProfs(image)



A Day With Your Smartphone [Infographic]

Wed, 18 Jan 2017 15:00:00 GMT

Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance. Read the full article at MarketingProfs(image)



From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

Wed, 18 Jan 2017 15:00:00 GMT

As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. Read the full article at MarketingProfs(image)



The Best Times and Approaches for Pitching Journalists

Wed, 18 Jan 2017 14:00:00 GMT

Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire. Read the full article at MarketingProfs(image)



Writing Showdown: Early Birds vs. Night Owls [Infographic]

Tue, 17 Jan 2017 15:00:00 GMT

Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here. Read the full article at MarketingProfs(image)



Five Ways to Compete Against Low-Price Competitors

Tue, 17 Jan 2017 15:00:00 GMT

All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete? Read the full article at MarketingProfs(image)



Will Artificial Intelligence Have a Major Impact on B2B Marketing?

Tue, 17 Jan 2017 14:00:00 GMT

B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase. Read the full article at MarketingProfs(image)



Fixing Native Advertising [Infographic]

Mon, 16 Jan 2017 15:00:00 GMT

Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that. Read the full article at MarketingProfs(image)



The Content Marketer's Approach to Successful Social Selling and Sales Enablement

Mon, 16 Jan 2017 15:00:00 GMT

Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role. Read the full article at MarketingProfs(image)



Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Mon, 16 Jan 2017 14:00:00 GMT

Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. Read the full article at MarketingProfs(image)



#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

Fri, 13 Jan 2017 15:00:00 GMT

This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... Read the full article at MarketingProfs(image)



Which Mobile Messaging Channels to Use in Which Real-World Situations

Fri, 13 Jan 2017 15:00:00 GMT

There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations. Read the full article at MarketingProfs(image)



The 10 Biggest E-Commerce Shopping Days of 2016

Fri, 13 Jan 2017 14:00:00 GMT

Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore. Read the full article at MarketingProfs(image)