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Preview: Blogging Tips, Tools, & Kitchen Sink
Blogging Tips, Tools, & Kitchen Sink
Checklist To Search Engine Optimization Tue, 13 Jan 2009 14:29:36 +0000 by: Derek Rogers The most important online marketing strategies that can help you be successful with optimizing your business on the web include building a plan, blogging, an email list, press releases, and much more. Be sure to have these items on your checklist and you will have an excellent and productive website for your business. The first and most important strategy for optimizing your search engine for your website is to create a plan for your site and your business. You should determine all of the most important things. What are your goals for accomplishments with your site and who is your audience going to be? That is, what types of people do you believe will be interested in your products and what people do you believe you need to target that will continue to come back for more. You need to make a decision how you are going to make your website better than others, how it will stand out from the rest and grab the attention. All of these answers to these questions should be the base of your web plan to optimizing your website and they should be at the top of your checklist. The next thing that you need to do for optimization of your website is to create a marketing plan that will work and get the word out about your business and your site. This includes writing press releases and getting them out to every contact that you have in the media. You should also post the press releases online to every place that will allow you to. In addition to writing press releases for your website, you should write extensive articles about your website, your company, your products, and more. These articles should contain important keywords that will take people back to your site. You should also include your website and company information in all of the articles including contact information if people have questions. Creating a blog should also be on your checklist for total optimization. This is the one way you can have the keywords that you need for your site to be pulled up in search engines and remain at the top. You should start relevant conversations, add posts, and useful data to your blog and keep people coming back for more. If you are talking about a subject that is important to people they will discuss issues with you, in return, adding more keywords to your site. You should also get on other blogs across the Internet and talk about your website and your products in other blogs. This is good advertising for you also. You should build a mailing list for optimizing your site. This can be done by determining who your audience is. Your email list may be created over time as people enter in their information and if they request to be on the list. It is important to respond to requests through email and to let the people that do come back know that you care about them as a customer. The best thing about email is that it is free and extremely helpful for your business. Another way you can optimize your site is by offering incentives to people who visit your site. You can offer free stuff, discounts, and more. People often search the web just for free items and by doing this you are generating more traffic to your website. There are many points you should add to your checklist when you are concerned about optimizing your website on the Internet for your business. About The Author
Ten Mega Marketing Ideas To Get Your Website Making Money Mon, 12 Jan 2009 16:05:05 +0000 These are ten ideas that are sure to help your business and will give you an explosion in the market. I suggest that you look at them and use them wisely to help people truly see what value you have. You can have the cure for cancer, but it won't matter if you are trying to sell from a store in the North Pole. 1. Bring your laptop everywhere. This might sound silly, but if you can do it subtly then this can be a great way to get people on board with what you offer. Pictures can truly be worth a thousand words if you have the right backing. 2. Use a newsletter of an E-book to advertise your website. Provide good information in one of these two streams of media and then connect it back to your site. Tell them there is more information for free and valuable items that will help with their business or service. This is so valuable because this will allow for you to simply brand without a lot of stupid ploys for money. 3. Give press releases to trade magazines, local media and other places that will create partnerships or customers. You want one piece of work to go out to a million people instead of a million pieces of work going to a few people. Let people know what you have and try to market it like crazy. Sometimes the best thing to do is use off-site marketing that will appeal to the common person that would never be able to find you any other way. 4. Do e-mail or post card campaigns. I am going to lean more toward e-mail campaigns because this is easier and less costing. Although you need to make sure you can take care of a database and follow can-spam laws to not spam your clients and get through the ISPs to your marketing audience. This can save you a lot of time with a click of the button. 5. Offer special deals in your promotional media. There are countless people out there searching for every scrap of information and they would prefer to read an anthology of literature from you before ever acting because of their fears. I don't say this negatively, but appeal to that side of them so they will gain trust in you and value your brand when the phone call or e-mail comes offering them a product for money in return. 6. Avoid paper. Stay away from post cards, fliers, and mini-brochures as much as possible. There are times when you will have no choice if you are at a trade show or a convention, but try to stay away because it will take time and money to get that together and it can be difficult to send out the information to people who might not even be close to your targeted demographic. Fool around with e-mails, e-zines, and e-books first before attempting to do tangible marketing. 7. Stamp your name everywhere. Just get your name out there and you will find people in the oddest ways. These people could be customers and they could also be clients that are interested in your business. Keep your company on your mind, on your keyboard, and on the tip of your pen at all times. 8. Don't have a static website. Updating your information on your site will keep people coming back because they know there will always be new cutting edge information on your site to learn. It will also be good for any search engine in their ranking systems. 9. Article marketer can be a great blessing. This is one of the best marketing tools out there and I suggest it to everyone. It allows for one piece of work to be picked up by numerous sites and read by hundreds of people. This is what I was talking about when I mean letting the marketing doing the work instead of you trying to put in the grunt work to reach probably only a few people. 10. Be relentless. You will face a lot of challenges from other companies and criticism from them and potential clients. Take the feedback they give you, but don't get frustrated and give up. You will face many challenges with your business, but if you can be persistent with your marketing then eventually you will find the right people. About the Author Court helps people to get a internet home business opportunity started and helps people to learn a[...]
Which Link-Building Methods Are Acceptable to Google? Fri, 09 Jan 2009 14:46:29 +0000 By Steve Lazuka By now you've no doubt heard all sorts of clever ways to acquire in-bound links to your website. Links are obviously important since they're a major factor in Google's ranking algorithm which determines how high your site ranks for particular keywords. There are many ways to generate links back to your site, including: Cross-Linking, Reciprocal linking, Link farms, Submitting to directories, Requesting links from other sites, Link-baiting, Social bookmarking, Buying links from other sites, Press releases, and Forum spam. Some of these techniques may be perfectly acceptable, while other may get you banned from Google for sure. That's why its critical that you understand what Google thinks about them before you implement them or hire someone else to implement them for you.Here's what Google has to say about hiring an SEO company when it comes to unnatural link-building or other aggressive techniques designed to manipulate their search engine algorithms:"Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index... Don't participate in link schemes designed to increase your site's ranking or PageRank. While Google makes it clear that some techniques violate their guidelines, they also make it clear that there's nothing inherently wrong with acquiring links, as long as its done the right way, using acceptable techniques..."In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." Google isn't afraid to explain to people how their algorithm works, including the importance of in-bound links. They even advise people to make sure that other relevant sites are linked to them, since that is how their search engine spider finds new links.When choosing a link-building strategy, always keep in mind that Google only counts natural links when determining the important of your site. At least, that's what they strive for. Think about the method by which you plan to acquire links and try to look at it from Google's point of view. Is the link you are acquiring being gained due to the quality of the content on your site? If you are paying for the link, or linking back to yourself in some other way, this is not what Google considers a natural link. Using these methods to acquire links may work in the short term, but if Google discovers them, there is a risk of getting penalized, or losing any benefit from the link by having the PageRank flow shut off from those links to your site.In the end, it's your site's content that will determine the overall success of your site. Focusing on your content is what will entice other site owners to link to you. Once they link to you, your site's PageRank will increase, causing your site to rank higher in the search results. This in turn gives your content more visibility, which generates even more back-links... it's a wonderful cycle once it gets kicked into gear. Steve Lazuka is a well-known organic SEO specialist. He is the founder and president of Interact Media, a natural SEO content service that leverages the power of high quality writing to drive search engine traffic for its clients. For more about this and other natural SEO info, visit Steve's blog at http://www.interactmedia.com/blog.html. Article Source: EzineArticles.com by Steve_LazukaWhich-Link-Building-Methods-Are-Acceptable-to-Google Original post blogged on b2evolution.[...]
Don't Crash Your Blog Thu, 08 Jan 2009 21:40:58 +0000 I recently had some problems with my computer. It was running slow and then it actually froze up. I got it up and running but realized I had some bigger issues, so I searched for a product to help me out. I chose Error Fix. I was able to take advantage of free scans to ensure it was the product I wanted and needed, then it was easy to download and use.  Check it out if any of this sounds familiar:
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4 Ways To Get Free Traffic Thu, 08 Jan 2009 16:07:55 +0000 I used to really dislike Google when I was a newbie internet marketer because they would receive a lot of my hard earned money. I wasn't yet an expert at Adwords, so at times I would spend advertising dollars that got me zero results. Eventually I learned and was able to profit from certain keyword phrases while using Adwords. This was great, but it created for me a type of love-hate relationship: I loved that I was getting traffic to my site, but I hated that so much of my profit went to pay Google. I didn't start to really like and appreciate Google until I discovered the secrets to getting free website traffic. Now, I rarely pay them and other search engines for my advertising and absolutely love the free traffic that they provide. One of the first ways I started to appreciate the way Google gave me free advertising was by noticing that they were ranking my articles. When I submitted my very first article, I only submitted it to Ezine Articles. When I went and looked at Google Analytics for that site, I was fairly pleased to see that I was getting a little bit of traffic from that one article. After searching, I also noticed that with certain keyword phrases, Google had given me a high ranking for that article. Needless to say, I now make an effort to write and submit a lot more articles because of these high rankings. A second way that I learned to appreciate Google was through my video marketing. I was introduced to certain software programs that allow you to submit your videos to multiple video sharing websites. I learned that if you title your videos well and add relevant tags and descriptions, then you have a good chance of getting your video ranked on the search engines. For one of the videos I submitted, Google gave me the #1 spot for a phrase that should have rightfully gone to a huge corporation. That corporation actually contacted me, thinking that I was somewhat of a guru in the industry, and said that if I wanted, I could do an interview with their company's spokesperson! A third little trick that I have used in order to get a lot of free website traffic has been growing my blog daily. What I really like is that fact that Google has started to spider my blog very often, allowing pages and pages of my website to be indexed and ranked. When I get this free traffic to my blog, I make sure that I have an email opt-in box and information to the side of my blog that lets people know that I have even more great things to offer them on my "normal" web pages. The fourth way that I know to work really well for free Google advertising is to follow what I call RSSEO (Really Simple Search Engine Optimization). Part of my RSSEO is to continue to theme my web pages while still using titles and meta tags. I also always make sure to submit a sitemap to Google at Google Webmaster Central. Some website owners get frustrated because Google isn't spidering, indexing and ranking their web pages. Most people easily fix this problem by submitting these sitemaps. So those are just 4 of the really great techniques that I have been able to use in order to get more and more free traffic to my websites. I am grateful because I have been able to stop my pay-per-click campaigns for most of my sites. If I want more traffic, then I focus more on these free traffic techniques. I could get more traffic by paying for it, but I'd rather motivate myself by building my own traffic and looking forward to the larger amounts of profits that I will receive due to my efforts. Why pay Google for your advertising if they are so willing to give it to you for free? About the Author Daniel Pereira is an expert at driving free traffic to your website. For 2 free eBooks, free weekly conference calls, and a free mini course, just head on over to www.TheFreeTrafficFormula.com . You can also visit "The Free Traffic Blog" at www.TheFreeTrafficFormula.com/blog Original post blogged on b2evolution.[...]
Where Can I Get Articles For My Website? Wed, 07 Jan 2009 14:06:40 +0000 As an business owner, you may already know that content makes the world go round. You need articles for your website, more articles for your newsletter or ezine, and even more content if you're planning to do article marketing to get free advertising for your website. So, before your fingers curl in terror, let me give you a few ideas that will save you some hassle (and some money). But, before we begin, here are a few reasons why content is important. First, search engines, like Google.com love content. They value content more than anything so the more pages you have on your website or blog filled with quality content, the better. Note: Quality content is valued. Junk content is penalized. So, stick to quality over quantity. Second, great information adds value to those who come to your website. When people come to a website that offers a lot of value, they're much more likely to tell others about it, link to the site themselves, talk about it on forums, Twitter it, and come back frequently to see what's new. Third, quality content establishes you as an expert in your field. If you're writing and sharing great information, people will begin to look at you as their "go to" person for information on that topic. You're reading this article right now, aren't you? So, where do you get articles for your website or blog? Well, you have several options, each with its pros and cons. 1. Write the content yourself. This is, of course, the option that most "do it yourself" publishers choose and there's nothing wrong with it. However, some of the options below will afford you a bit more freedom and help you to reach new levels of efficiency (and business growth). 2. Find a Writer. Go on the lookout at places like elance.com and Shelancers.com for a skilled ghostwriter that you can get onboard. Once you find that person who can write like the wind, sound just like you, and rely on -- give her a raise and quickly! Seriously, though, it is important to test any new writer on a small project before giving him or her a large one. Many of the top marketers rely heavily on their ghostwriters. The President relies on his speech writers. It's not a bad thing to get a little help with your writing needs. Plus, you can always personalize your articles to sound more like you before anyone else ever sees them. 3. Team up with others. Find other online business owners looking for exposure and recruit them as featured columnists or guest bloggers. They'll be glad to do it for the free advertising and exposure and you'll benefit by having more content for your website. This is a great way to add value to your ezine, as well. 4. Hit the Article Directories. Places like EzineArticles.com and Isnare.com and LadyPens.com are packed with quality articles that you can reprint on your website or blog, as long as you remember to include the author bio at the end. For instance, look at the bottom of this article -- it's free and you can publish it on your website as long as you include that blurb. 5. Load up with Private Label Rights (PLR) articles. PLR content was created to fill a need that we, as internet marketers have -- the ongoing need for quality content. When you purchase PLR articles, you have nearly 100% freedom to use them. You can edit the articles, modify them for your market, create viral reports from them, or even use them to write your first book. The problem is finding quality PLR articles. There is a lot of junk out there. In order to choose a quality service, be sure to find one that has been around for awhile (not some fly-by-night site). Also, check that the articles have been professionally written and edited. Were the articles created specifically for that site or are they recycled from other PLR sites? Once you find a great PLR site, you'll wish that you started sooner. Now that you're aware of some of the options to getting more content quickly, I hope you take advantage of these recomm[...]
The Truth About Trackbacks Mon, 05 Jan 2009 14:06:38 +0000 By Tim McLendon If you’re a blogger, chances are you’ve heard of trackbacks. Most likely, you probably don’t know what these are and what they have to do with your blog. That’s alright, as most people don’t quite understand how trackbacks work and why they are useful for a blog. In this article, we’re going to go over trackbacks—what they are, how they work, why they are important to blog traffic, and how to get more trackbacks. After you’ve read this, you’ll know practically everything there is to know about trackbacks. What are trackbacks? The concept of trackbacks is a bit hard to explain. So we’ll use an example to explain it in the best way possible. OK, say you see a great blog post on another person’s blog and want to link to it on your blog. You could do this the old-fashioned way by manually putting a link on your site to that blog. However, if you do it this way, the person whose blog post you are linking to won’t know that you are linking to them unless you tell them. This is where trackbacks come in. A trackback is a program which will notify the owner of a blog when one of their posts has been linked to at another blog. How do they work? A blog that has a trackback system set up will have a link at the bottom of every blog post. This link will say something like “Blog This!” Anyone who clicks the link can then put a link to that blog post on their site. The person who posted the original blog will then be notified via email that their blog posting has been linked to. Additionally, the link that was clicked(“Blog This!”) will change to “Trackbacks”. From that point forward, the “Trackbacks” link will keep track of how many people have chosen to blog about that particular post. So after the first trackback, it will say “Trackbacks: 1”. The number of trackbacks recorded will be updated as they occur. Why are trackbacks important to blog traffic? The easy answer is that trackbacks are important because they increase awareness of your blog. Trackbacks also make a blog seem more credible. After all, people have to think your posts are good enough to be trackbacked. Anytime a person makes a trackback on your blog, they make a post on their own blog about your blog. This, in turn, lets their readers know about your blog. Chances are, their readers will want to visit your blog to see what the big deal is. If they see something on your blog that they like, they’ll keep coming back for more, which means you’ll have a whole new fanbase of readers. That means more traffic for your blog. Can you imagine what would happen if 5 different bloggers trackbacked a post on your blog? Depending on how popular their blog is, that’s potentially as much as hundreds of new readers for your blog! Pretty incredible, right? Also, every trackback made, assuming it is a legitimate one(and some trackbacks are spam, especially if they are there only to link to another site) adds credibility to your blog. Blogs with high amounts of trackbacks look credible because lots of people like the posts enough to trackback them. How can I increase the number of trackbacks I get? The easiest and best way to increase trackbacks is to frequently post. If you post frequently (2-3 times a week), people will have quite a few posts that they can trackback. However, it is important to make sure that your posts are of a good quality. Quality blog posts are those that people can relate to and are easy to read. If you post a long boring rant, people probably won’t want to trackback that. But if you post a decent sized rant that is entertaining (and that people are likely to agree with), you’ll get trackbacked. The number of trackbacks you get is totally dependent on the number of visitors your blog receives and how frequ[...]
3 Free Ways To Drive Traffic Sat, 03 Jan 2009 16:28:15 +0000 While most beginning Internet Marketers think they need to spend lots money to drive traffic to their web sites, other saavy marketers begin immediately to drive traffic for FREE. Most Internet marketers incorporate a variety of methods and then test and re-test those methods to discern which methods bring in the most traffic. Signature Files Article Marketing Traffic Exchanges Article from www.TheByteConverter.com. This article may be reprinted (no text editing) on your web site, ezine or ebook as long as this resource box remains intact with a live link back. |
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