Published: Mon, 29 Dec 2008 10:00:00 -0500
Last Build Date: Sun, 23 Oct 2016 15:07:35 -0400
Fri, 11 Nov 2016 09:00:08 -0400For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.
Wed, 9 Nov 2016 09:00:00 -0400Why Your Business Needs Virtual Assistants
Mon, 7 Nov 2016 09:00:00 -0400Despite the potential for physical, emotional, and mental stress, you can learn to lead a sustainable and healthy lifestyle as an entrepreneur.
Fri, 4 Nov 2016 09:00:00 -0400Look the part You may be trembling inside, but you want to appear strong and in control. How can you communicate confidence that you may or may not be feeling? Try following these simple tips.
Wed, 2 Nov 2016 09:00:00 -0400Small business owners have a problem with thinking big.
Mon, 31 Oct 2016 09:00:00 -0400You do not have to be an adult to start your own business. In fact, there are many different business opportunities that teens can use to get their entrepreneurial journeys started. Here are 50 business opportunities for teens.
Fri, 28 Oct 2016 09:59:00 -0400It is common knowledge that targeting customers will result in a higher sales conversion than non-targeted, random traffic that just happens upon your website. In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target?
Wed, 26 Oct 2016 09:00:00 -0400Yahoo has confirmed that it was the target of what may be the largest cyberattack of all time. The breach took place back in 2014 and compromised the data of an unprecedented 500 million users. - See more at: http://www.businessnewsdaily.com/9435-yahoo-cyberattack.html#sthash.y9TRc8EM.dpuf
Mon, 24 Oct 2016 19:06:37 -0400If you want to start a small business but you do not have large cash flow, there are still many great opportunities available.
Fri, 21 Oct 2016 09:00:00 -0400As Federal Reserve officials gathered to issue their monthly assessment of the world's largest economy, a new study lays bare the extent to which many small firms are pressed for cash.
Wed, 19 Oct 2016 09:00:00 -0400As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held annually in the Black Rock Desert, Nevada, to ever-diversifying International Women’s Day, there are recurring events that celebrate the innate abilities and the creative potential that exists within us all.
Mon, 17 Oct 2016 13:47:17 -0400A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.
Sat, 15 Oct 2016 13:44:50 -0400Perhaps it is time to embrace some new first principles.
Thu, 13 Oct 2016 13:42:47 -0400One of the most valuable possessions that you have is your reputation -- and it is important to guard it at all costs. Profits can be lost and regained, but rebuilding a damaged reputation -- that is far more difficult.
Tue, 11 Oct 2016 13:41:03 -0400Running a business is complicated, which means there are some factors or tasks that tend to get overlooked. From basic concepts to more involved processes, members of our small business community have plenty of tips for dealing with those sometimes overlooked business tasks. See the full list of tips below.
Sun, 9 Oct 2016 21:00:22 -0400Do you own a small business? If so, you are a favorite target of the Internet bad guys. More and more, they are moving away from well-prepared big businesses and stealing from small businesses, who are often unable to cope with even the most basic cyberattacks. Answer the following questions and then think carefully about what the answers mean for you.
Fri, 7 Oct 2016 09:59:00 -0400Great communication skills are a powerful tool to have in your arsenal. Here are eight proven strategies that will improve yours today.
Wed, 5 Oct 2016 09:00:00 -0400With the ongoing move of smart phones towards near-ubiquity, much of society has come to take these do-all devices for granted. In overcoming the novelty of smart phones, many of us have lost our one-time sense of awe at this technology, and have ceased marveling at the effect it has had on the world around us. However, it is undeniable that smart phones have exerted a huge and multi-faceted impact on society, and continue to do so to this day.
Sun, 2 Oct 2016 09:00:46 -0400Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.
Sun, 25 Sep 2016 11:22:50 -0400Business Insiders premium research service, expects that there will be more than 24 billion connected devices on Earth by 2020 — approximately four devices for every human being on the planet.
Fri, 23 Sep 2016 11:20:51 -0400Tai Lopez was born and raised on the wrong side of the tracks but he made choices early on in his adult life to move to the other side.
Wed, 21 Sep 2016 11:19:41 -0400Is your business protected from a data breach? The largest data theft in history:
Mon, 19 Sep 2016 11:17:51 -0400Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.
Sat, 17 Sep 2016 11:16:36 -0400How to Cope with Brexit
Thu, 15 Sep 2016 11:13:16 -0400When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it is no secret why they are able to. They have access to tens of thousands of dollars (or more) to spend on online marketing, a highly talented full-time staff to oversee campaign management, and perhaps most importantly, they have been around for years, so they have had time to cement their authority in their respective niches.
Tue, 13 Sep 2016 11:11:13 -04001. Contribute to your community.
Sun, 11 Sep 2016 11:10:07 -0400Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.
Fri, 9 Sep 2016 11:08:31 -0400Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an Amazon-like experience online. Small businesses do not just need to build a mobile app, they need to build a great one.
Wed, 7 Sep 2016 09:00:00 -0400These companies are making major strides--and major revenue gains. Check out the fastest growing businesses in the U.S.
Mon, 5 Sep 2016 09:00:00 -0400Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities.
Fri, 2 Sep 2016 09:00:48 -0400Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.
Wed, 31 Aug 2016 09:00:00 -0400A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.
Mon, 29 Aug 2016 09:00:00 -0400More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.
Fri, 26 Aug 2016 09:00:00 -0400Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.
Wed, 24 Aug 2016 09:00:00 -0400When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.
Mon, 22 Aug 2016 09:00:00 -0400There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites.
Mon, 15 Aug 2016 09:00:00 -0400What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.
Fri, 12 Aug 2016 09:00:00 -0400When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.
Wed, 10 Aug 2016 09:00:00 -0400Facebook is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.
Mon, 8 Aug 2016 09:00:00 -0400Marketing a business online can be a bit tricky with cost being a concern to most business owners. Some have to work with a low budget with most opting to find a free way to market their trade online.
Fri, 5 Aug 2016 09:00:00 -0400When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be.
Wed, 3 Aug 2016 09:00:00 -0400Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.
Mon, 1 Aug 2016 09:00:00 -0400The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.
Sat, 30 Jul 2016 09:00:00 -0400Running a business is like running a marathon. You have the law, the government, and the competition all eagerly expecting you to make a mistake. Unlike in the marathon, any mistake you make cannot be forgiven. That being said, many of the mistakes businesses make are usually due to negligence and ignorance. Notwithstanding the intent behind these mistakes, you can be made to pay a huge price for committing them.
Thu, 28 Jul 2016 09:00:00 -0400Georgia is among many states that are working hard to lure businesses of all sizes — and entice them to stay put. There's no one set formula that makes a state business-friendly, say business owners and experts. Rather, it is a mix of ingredients that, when combined, make a state an attractive place to set up shop.
Tue, 26 Jul 2016 09:00:00 -0400Britains vote to leave the European Union is already taking a toll on some small U.S. businesses, with canceled tour bookings in New York and U.K. retailers cutting back their orders from American suppliers.
Sun, 24 Jul 2016 09:00:00 -0400Until recently, small businesses assumed that they could not access the same kinds of technology and opportunities that big corporations can with vastly greater resources. Rapid technology shifts have led many smaller businesses to expect more from technology.
Fri, 22 Jul 2016 09:00:00 -0400Cloud computing has revolutionized the IT landscape for startups and smaller organizations by leveling the playing field and making advanced software capabilities attainable to businesses with modest technology budgets.
Wed, 20 Jul 2016 09:00:00 -0400As most (if not all) small business owners know, you can’t do or manage everything. And some tasks (HR and accounting spring to mind) are often better left to the experts.
Mon, 18 Jul 2016 09:00:00 -0400SCORE, the nation's largest network of volunteer, expert business mentors, has gathered statistics on popular small business technology, such as mobile tools and the cloud, while revealing a need for improvement in customer relationship management (CRM) and data security.
Fri, 15 Jul 2016 09:00:00 -0400It takes more than a solid business plan and gumption to succeed in business nowadays. Growing your company in a competitive businesses landscape—and attracting interested investors—requires a solid footing in technology.
Wed, 13 Jul 2016 09:00:00 -0400Some people think starting a business will be this great thing to do and then as they move forward with the process quickly learn it is not always rainbows and unicorns.
Mon, 11 Jul 2016 09:00:00 -0400The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, What do you want? This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?
Fri, 1 Jul 2016 09:00:00 -0400As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.
Wed, 29 Jun 2016 09:00:00 -0400Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail.
Mon, 27 Jun 2016 09:09:00 -0400Small businesses are a crucial part of Orlandos economy, but there's no denying that there are challenges in operating one, especially in the first few years.
Sun, 12 Jun 2016 09:00:00 -0400Growing up in a large firm with a strong sense of history and culture, I heard a lot about executive presence--what it was, who had it, and what any aspiring leader would need to do to get it. Here is what I found.
Fri, 10 Jun 2016 09:00:00 -0400The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:
Wed, 8 Jun 2016 09:00:00 -0400SCORE provides free mentoring to hundreds of business owners in Southern Arizona every year. Many of those business owners are just starting a new business. Here are some of SCOREs tips to consider before you open a new business:
Mon, 6 Jun 2016 09:00:00 -0400It is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides.
Sat, 4 Jun 2016 09:00:00 -0400Big data and business intelligence (BI) used to be only for enterprise companies. Now, however, thanks to the software as a service (SaaS) revolution, even small businesses can afford to track and tap into a wealth of information.
Sun, 29 May 2016 15:20:52 -0400Being an entrepreneur or business owner is, for a lot of people, choosing to work 80 hours a week for yourself to avoid that 40 hours you’d be working for someone elses corporation. That was absolutely true for us when we first started. In our first few months as entrepreneurs we each got in a minimum of 80 hours per week - that’s a lot of work! We realized pretty quickly that we needed to change something. We were drowning!
Tue, 31 May 2016 09:00:00 -0400Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and in turn, take the stress off of your shoulders.
Sun, 29 May 2016 09:00:00 -0400If you think so, or at least want to explore the idea, SCORE and our mentors are ready to assist you confidentially and at no charge. It’s a long, winding road to entrepreneurial success. The more advocates you have, the better chance you have to realize your dream.
Fri, 27 May 2016 09:00:00 -0400Having a small online marketing team doesn’t mean your company can not scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well.
Wed, 25 May 2016 09:00:00 -0400I work with a ton of small businesses, and I love it. I love seeing different business models, helping entrepreneurs with limited resources and experience, and getting unique perspectives that you just can not find in bigger, often more cookie-cutter business establishments. One-on-one, we can share information and insights, and build a strategy that is helpful for their business.
Mon, 23 May 2016 09:00:00 -0400Ninety-four percent of independent workers love the control that independence provides, but 67 percent say their top concern has to do with inconsistent income in their micro businesses.
Sat, 21 May 2016 09:00:00 -0400The passion that spurs someone to dream of starting a business is not reserved for the techie Millennial in the torn jeans and hoodie. Even the person in the relaxed-fit khakis and reading glasses can feel the zeal.
Thu, 19 May 2016 09:00:00 -0400Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we have come across dozens of incredible and free solutions that can help you get the job done. We've tested free tools in almost all facets of business—from email marketing to endpoint protection to project management.
Tue, 17 May 2016 09:59:00 -0400You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.
Sun, 15 May 2016 09:00:00 -0400Starting your own business is exciting, hectic, and frightening all at once. You are laying it all on the line, and your to-do list stretches seemingly for miles. Whether you are still in the planning stage, writing up a business plan, or ready to open for business and hit the ground running, it’s tough to do everything by yourself.
Fri, 13 May 2016 09:00:00 -0400Motivation can be hard to come by, especially in the face of challenges or difficult work. When you are thinking about implementing that new idea, or starting that new company or beginning that new regimen -- this is the new year, after all -- it is easy to talk yourself into procrastinating. Or worse, avoiding your goal altogether.
Wed, 11 May 2016 09:00:00 -0400Deciding what to call your company is probably one of the most fun and exciting aspects of starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.
Mon, 9 May 2016 09:00:00 -0400Cell phones are ubiquitous, and tend to be important if not necessary to own. Yet sometimes the cost of owning and using a mobile phone can get out of hand. And the prevalence of daunting cell phone bills only grows as more and more apps and functions that use data come into popular use.
Sat, 7 May 2016 09:00:00 -04001. Have a point of view and unique product offering
Thu, 5 May 2016 09:00:17 -0400Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At some point, however, all of that special attention may actually inhibit growth, so that the business leaders need to step back and let some processes happen automatically.
Tue, 3 May 2016 09:00:00 -0400There is no way to get around some of the challenges that come with being a small business owner. But the proper tools and support can help you navigate the world of debits and credits more smoothly. Here are a few financial challenges you may face and some small business finance tips for managing them.
Sun, 1 May 2016 09:00:00 -0400As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.
Fri, 29 Apr 2016 09:00:00 -0400You know what they say about free advice: Sometimes, it is not worth the price.
Wed, 27 Apr 2016 09:00:00 -0400According to a December survey of owners by the National Small Business Association, cybercriminals raked in an average of $32,000 from small business accounts.
Mon, 25 Apr 2016 09:00:00 -0400There are 28 million small businesses in the country, and they provide most of Americas jobs and sales. According to the Small Business Administration, large companies have cut four million jobs since 1990, while small businesses have created eight million. Most small businesses want to become big businesses, so a new dog-walking service is probably not going to turn into the next Uber (though you never know! Dream big!).
Sat, 23 Apr 2016 09:00:00 -0400For any business to succeed, achieving product/market fit is a primary goal. But verifying that your product or service meets a strong market need and can stand up to competitors is certainly not an exact science, nor does it typically happen overnight. Building momentum in a market requires patience and comes with no guarantees as customers’ needs, regulatory landscapes, and competitive pressures change over time.
Thu, 21 Apr 2016 09:00:00 -0400Things to Know About Your Brand New Facebook Page
Mon, 18 Apr 2016 09:00:00 -0400After almost two decades, the federal government for the first time has been able to meet its goal of awarding five percent (worth $17.8 billion) of all contracts to women-owned small businesses.
Mon, 18 Apr 2016 09:00:00 -0400Everyone by now is well aware that IT networks are subject to various cyber threats, and small and medium size businesses (SMBs) must protect against them just as larger enterprises do. But these threats are not limited to the online world. SMBs also have to protect the IT equipment itself from physical dangers.
Fri, 15 Apr 2016 09:00:00 -0400Over 51% of businesses will fail in their first five years (U.S. Census data), and even 25-30% of venture-backed businesses fail.
Wed, 13 Apr 2016 09:00:00 -0400Without further ado, then, here are some of my favorite Instagram ads, as well as some that I would have handled differently, and the lessons you can learn from them.
Mon, 11 Apr 2016 09:00:00 -0400Small businesses have traditionally had a hard time accessing extra capital — i.e. through small business loans — from banks, big and small. And economic realities and forecasts dictate, generally, just how generous these institutions are at any given time.
Fri, 8 Apr 2016 09:00:00 -0400Many people who work a regular job dream of walking out of their cubicle and starting their own business. And every year, about 800,000 Americans do just that.
Wed, 6 Apr 2016 09:00:00 -0500Do you like to read good content online? I sure do. One of the key secrets to being successful in business is to be a voracious reader. I learn a great deal by reading individual and corporate blogs online. If you're like me, I bet you want to to know who provides the most valuable content at every stage of business ownership. I put together a list of 10 top small business blogs to follow to help you improve skills for running your small business. Remember, you must grow yourself to lead your business effectively.
Mon, 4 Apr 2016 09:00:00 -0500For initial, up-front investment or a low-cost monthly subscription fee, there are great tech products and services that can save you money in the long run on common business expenses. Here are a few tips for small businesses with fewer than 10 employees.
Sat, 2 Apr 2016 09:09:45 -0500To trust or not to trust. That is a question small and medium-sized business owners often find themselves asking when it comes to relying on certain brands for day to day business operations and other needs.
Thu, 31 Mar 2016 09:00:50 -0500Much has changed since 1994 when the U.S. government implemented an initiative to spend at least 5% of its contracting dollars on women-owned businesses. Today, women-owned businesses in the U.S. account for approximately 9.4 million companies and generate more than $1.5 trillion in revenue nationwide. Although it has taken more than two decades to reach its goal, the U.S. Small Business Administration (SBA) has announced that small businesses that are majority owned by women earned $17.8 billion in federal contracting dollars, which amounts to about 5% of the $400 billion budget for federal contracts.
Tue, 29 Mar 2016 09:00:15 -0500With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy.
Sun, 27 Mar 2016 09:00:00 -0500The 2015 tax season is here. Tax planning is a critical part of a small business owners financial plan. The majority of small business owners ignore tax planning; yet good tax advice is a very valuable for a successful business. There are many tax planning strategies available to small business owners. Below are a just a few:
Fri, 25 Mar 2016 09:00:00 -0500A full half of small business owners see growth opportunities in the next six months, while 17 percent say they are already seeing that growth.
Wed, 23 Mar 2016 09:00:00 -0500Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques as the search engine algorithms change.
Mon, 21 Mar 2016 09:00:00 -0500Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.
Fri, 18 Mar 2016 09:00:00 -0500Your body language is a fundamental part of who you are; chances are you do not even think about how you stand, sit, and move. You should, of course, because other people instinctively pick up the nonverbal signals you send.
Wed, 16 Mar 2016 09:00:00 -0500Imagine if you could become a millionaire. How great would it be to have the money you need to live the lifestyle you have always wanted? Now imagine if you could do this in your 20s?