Published: Mon, 29 Dec 2008 10:00:00 -0500
Last Build Date: Fri, 24 Mar 2017 15:41:00 -0400
Wed, 19 Apr 2017 09:00:00 -0400On Tuesday, independent tech publisher No Starch Press found out that Amazon was selling counterfeit copies of Python for Kids, one of its popular programming books. A concerned customer alerted Bill Pollock, the founder and publisher of No Starch. He immediately knew what he was up against, because Pollock has dealt with this problem before.
Mon, 17 Apr 2017 21:00:00 -0400Chances are, your business goes through a fair amount of paper. Even if you have tried to go paperless or cut back on printing hard copies of documents, you likely have some paper products that need to be disposed of.
Fri, 14 Apr 2017 09:00:00 -0400Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. They are typically too busy running operations to investigate which digital marketing strategies work best for their business.
Wed, 12 Apr 2017 09:00:00 -0400It is generally assumed that millennials are seeking jobs in coastal cities — New York, San Francisco, Los Angeles.
Mon, 10 Apr 2017 09:00:00 -0400A social media presence is considered a necessity and not a luxury.
Sat, 8 Apr 2017 09:00:30 -0400Sears built its business dominating catalog sales, fulfilling the pre-smartphone on-demand demands of its clientele. This revolution in direct-to-consumer sales created loyal customers, a nationwide network of stores and decades of profit. Times became more challenging for Sears following the rise in popularity of Walmart, which offered similar goods for cheaper prices, and Amazon, which led the charge on ecommerce, and has spent billions of dollars on capitalizing on fast delivery.
Thu, 6 Apr 2017 09:00:16 -0400In a technology climate riddled with ransomware and other threats, there’s no room for complacency.
Tue, 4 Apr 2017 09:00:05 -0400When it comes to retirement and succession planning, a recent Wells Fargo/Gallup Small Business Index survey suggests that business owners are not necessarily as prepared as they ought to be. Seventy percent of business owners surveyed say they do not have a formal written plan in place outlining what they will do with their business if they decide to retire or can no longer continue working.
Sun, 2 Apr 2017 09:00:00 -0400Tech startups can help optimize retailers' in-store operations and customer experiences, enabling them to keep up with competition from e-commerce companies. This category includes hardware and software such as sensors that track foot traffic, interactive tablets that boost customer engagement, and mobile point-of-sale applications.
Fri, 31 Mar 2017 09:00:00 -0500Getting there starts with breaking down profit into its components and using six tools to move those pieces in the right direction.
Wed, 29 Mar 2017 09:00:05 -0500Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.
Mon, 27 Mar 2017 09:00:45 -0500Entrepreneurship is experiencing a romantic renaissance of sorts, a startup spring if you will. Everyone wants to hang a shingle on the back of their budding unicorn. It is culture and it is growth and it is hustle. Starting a business today seems to look really good on a t-shirt.
Sat, 25 Mar 2017 14:38:32 -0500The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they do not have an online marketing strategy, or the one they are using is inadequate, and therefore unsuccessful. So why are some smaller companies not taking full advantage of this potent and indispensable marketing tool?
Thu, 23 Mar 2017 14:37:06 -0500Paying taxes is unavoidable, yet that does not mean you need to pay more than necessary. You can make smart decisions to minimize your tax burden, without running afoul of the IRS.
Tue, 21 Mar 2017 14:24:13 -0500Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.
Sun, 19 Mar 2017 14:18:02 -0500Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
Fri, 17 Mar 2017 09:00:00 -0500Elon uses the Richard Feynman technique from what I have read about his approach, mixed with first principles.
Wed, 15 Mar 2017 21:13:57 -0500More targeted marketing was one of the biggest contributions enterprises welcomed when big data first hit. Big data allowed brands to create elaborate, yet personalized campaigns that evolved to become increasingly effective as salesmen and marketers learned how to actually use all of the data they now had access to. But now, big data has become so broad and complex it has outgrown its ability to provide tangible results without the translation of an IT department.
Mon, 13 Mar 2017 09:09:57 -0500Optimism is powerful -- but so is preparation. In a live chat, Todd Herman explained that too much positivity can actually derail your goals. To that end, he shared three essential questions everyone should ask themselves to stay truly grounded.
Sat, 11 Mar 2017 09:09:23 -0500You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?
Thu, 9 Mar 2017 12:00:00 -0500To understand the truth, we must first understand the lies that make it difficult to grasp.
Tue, 7 Mar 2017 21:18:11 -0500Atop many business award programs sits privately-held and family-run Wegmans grocery stores, from No. 4 on FORBES list of Americas Best Employers. Based in Rochester, NY, the supermarket has an ardent fan base – including Alec Baldwins mother, who refused to move to California and give up her access to the grocery store – and legions of die-hard shoppers.
Sun, 5 Mar 2017 09:00:00 -0500As 2017 unfolds, small businesses should take a look at what did not work in 2016 and find ways to improve in the upcoming year. While you work to control spending and shed some of the holiday pounds, don’t forget about making social media resolutions for your business.
Fri, 3 Mar 2017 12:09:00 -0500Companies that can figure out how to take advantage of new technologies for digital retail will outsmart and outpace competitors.
Wed, 1 Mar 2017 09:00:00 -0500Small businesses are an integral part of our economy. Every business aims to solve a problem and create value in doing so. This is particularly true of small businesses. They provide a service or product that meets local needs and can fulfill requirements for larger businesses.
Mon, 27 Feb 2017 09:00:00 -0500How do you stay on top of the latest trends in your field?
Sat, 25 Feb 2017 09:00:00 -0500Steven Mnuchin, Trumps candidate to run the Treasury Department, has stated that comprehensive tax reform will be an immediate priority of Trumps administration, and that his focus as Treasury Secretary will be stimulating economic growth and creating jobs through tax reform.
Thu, 23 Feb 2017 09:00:00 -0500Once upon a time, in a land far, far away – in Internet terms that’s about 10 years ago – a small business owner did not have to worry too much about macro-economics. Well, that was a nice trip down Memory Lane.
Tue, 21 Feb 2017 09:59:00 -0500More and more hiring managers no longer view longevity on a résumé as a positive attribute. Some believe it indicates the employee lacks diverse work experience; others that the employee is complacent, or is afraid of change. This could very well be the case, but to me (and I may be coming from an old school of thought), stability on a résumé is something that hiring managers should still value. It can demonstrate loyalty, dependability, expertise and commitment.
Sun, 19 Feb 2017 09:00:00 -0500Everyone told us that the name Worstofall Design would not work. You can not use negativity in your branding, they said.
Fri, 17 Feb 2017 09:00:00 -0500Our never-ending quest towards self-improvement is a long journey of small steps. Small habits we repeat day after day, week after week, year after year. Small habits that have turned us into who we are today can also determine who we will become in the future. Below are 7 Power Habits of some of the greatest human beings to ever live.
Wed, 15 Feb 2017 09:00:00 -0500When it comes to buying and selling, small business owners are pretty good at that – every company is founded, and has been built to do those things. But operating a small business in the 21st century has become more complicated than ever before, which is why people who know small business know the best way to find out what’s really going on is to ask the owner what keeps them up at night.
Mon, 13 Feb 2017 09:00:00 -0500Being a business owner is a dream of many; but a reality of only a few. Especially when it comes to actually making it in the small business space. It requires persistence, preparation and dedication.
Sat, 11 Feb 2017 09:00:00 -0500Optimism among small-business owners has soared as entrepreneurs hope that President-elect Donald Trump will enact policies aimed at helping them.
Thu, 9 Feb 2017 09:00:00 -0500These Deductions Can Really Help Your Bottom Line
Tue, 7 Feb 2017 09:00:00 -0500Joe Spencer has seen plenty of booms and busts in his hometown of Detroit over the years running his small business, Louisiana Creole Gumbo since 1983. He watched as the auto industry imploded and housing collapsed, and he grit his teeth through the subsequent recession.
Sun, 5 Feb 2017 09:00:00 -0500Small business owners might assume that their small size makes them immune to cyber threats. Cyber criminals, in other words, only go after the big, flashy opportunities, like the major cyber attack on Target in 2013, which compromised roughly 40 million credit and debit card accounts.
Fri, 3 Feb 2017 09:00:00 -0500When it comes to buying and selling, small business owners are pretty good at that – every company is founded, and has been built to do those things. But operating a small business in the 21st century has become more complicated than ever before, which is why people who know small business know the best way to find out what is really going on is to ask the owner what keeps them up at night.
Wed, 1 Feb 2017 09:00:00 -0500Are you starting a business for the first time? It can be challenging to step out of your comfort zone and go head to head with competitors, manage customer orders and deliver a desirable product. Putting in the right amount of market research goes without saying. But how do you increase your chances of success when starting a business? Check out these 6 ways here.
Mon, 30 Jan 2017 09:00:00 -0500Interconnectivity is at the core of our digital universe, and with tech advancements, staying on top of trends is critical to career success. With 86 percent of U.S. adults1 18-29 owning a smartphone, most students, recent grads and longtime employees are seasoned in adopting new technologies.
Sat, 28 Jan 2017 09:00:00 -0500In the wake of new rules and new attitudes, HR departments changed the talk about equality in pay, hiring, promotions and retention.
Thu, 26 Jan 2017 09:00:00 -0500Asking for that promotion or finally starting your own business is easier with an inspiring read in your back pocket. Plan to pick up one of these books in 2017 to boost your creativity, or learn leadership lessons from the best.
Tue, 24 Jan 2017 09:00:00 -0500Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact you—not your competitor.
Sun, 22 Jan 2017 09:00:00 -0500A New Year has arrived, along with some big security challenges.
Fri, 20 Jan 2017 09:00:00 -0500As a small business, you are uniquely positioned to be able to compete for above average margins, and this should be your focus.
Wed, 18 Jan 2017 09:00:00 -0500How Can Small Business Owners Build their Online Presence Using Pinterest?
Mon, 16 Jan 2017 09:00:01 -0500To make lives easier, Moore offers the following legal tips to help small and medium-sized business owners.
Sat, 14 Jan 2017 09:00:00 -0500Christmas has come and gone, but anybody struggling to keep a small business afloat or pondering an entrepreneurial venture might be digging under the desiccated blue spruce (take it out, already) for a missed present or two. The good news is that, as tough as politicians make it to launch your own firm, they've recently gifted us with a bit of relief from their depredations—and more may be on the way.
Thu, 12 Jan 2017 09:00:00 -0500The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.
Tue, 10 Jan 2017 01:59:00 -0500U.S. small businesses are wrapping up 2016 with stronger sales and improved profitability.
Sun, 8 Jan 2017 01:59:00 -0500Donald Trumps election as president has made many small business owners more upbeat about 2017.
Fri, 6 Jan 2017 09:00:00 -0500If you are like most Americans, you’re probably making up a list of new year’s resolutions: lose weight, exercise more, stop smoking, be nicer to your in-laws. While those resolutions may be long forgotten by February, I have got a list of resolutions you will want to keep to help you succeed in your small business in 2017.
Wed, 4 Jan 2017 16:00:24 -0500With this tumultuous year behind us, I am fixing my mind on what's to come in 2017. Change is the only constant in life, and with a new administration about to take over--I am truly optimistic about next year since entrepreneurs seem to be looking forward to the potential changes that this new year might bring.
Sat, 19 Nov 2016 09:00:00 -0400Starting a small business in the United States has never been easier and, in fact, small businesses make up the backbone of the American economy. 9 out of every 10 employees works for one of the 28 million small businesses across the country. Each month, a half million new businesses enter the market, of which about 70% will last at least two years and one-third will last longer than 15 years.
Thu, 17 Nov 2016 09:00:36 -0400Millennial business owners depend on social media for brand promotion more than any other medium.
Tue, 15 Nov 2016 09:00:00 -0400If you have a small business, you know you want to use social media like Facebook and Twitter to increase sales. Kim Garst has made her living telling businesses how they should use social media to their advantage.
Sun, 13 Nov 2016 09:00:00 -0400When you run a business, it’s important to always keep an eye on the future if you want your business to grow and improve. Members of our small business community understand what it takes to keep businesses moving forward. Here are some of their top tips.
Fri, 11 Nov 2016 09:00:08 -0400For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.
Wed, 9 Nov 2016 09:00:00 -0400Why Your Business Needs Virtual Assistants
Mon, 7 Nov 2016 09:00:00 -0400Despite the potential for physical, emotional, and mental stress, you can learn to lead a sustainable and healthy lifestyle as an entrepreneur.
Fri, 4 Nov 2016 09:00:00 -0400Look the part You may be trembling inside, but you want to appear strong and in control. How can you communicate confidence that you may or may not be feeling? Try following these simple tips.
Wed, 2 Nov 2016 09:00:00 -0400Small business owners have a problem with thinking big.
Mon, 31 Oct 2016 09:00:00 -0400You do not have to be an adult to start your own business. In fact, there are many different business opportunities that teens can use to get their entrepreneurial journeys started. Here are 50 business opportunities for teens.
Fri, 28 Oct 2016 09:59:00 -0400It is common knowledge that targeting customers will result in a higher sales conversion than non-targeted, random traffic that just happens upon your website. In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target?
Wed, 26 Oct 2016 09:00:00 -0400Yahoo has confirmed that it was the target of what may be the largest cyberattack of all time. The breach took place back in 2014 and compromised the data of an unprecedented 500 million users. - See more at: http://www.businessnewsdaily.com/9435-yahoo-cyberattack.html#sthash.y9TRc8EM.dpuf
Mon, 24 Oct 2016 19:06:37 -0400If you want to start a small business but you do not have large cash flow, there are still many great opportunities available.
Fri, 21 Oct 2016 09:00:00 -0400As Federal Reserve officials gathered to issue their monthly assessment of the world's largest economy, a new study lays bare the extent to which many small firms are pressed for cash.
Wed, 19 Oct 2016 09:00:00 -0400As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held annually in the Black Rock Desert, Nevada, to ever-diversifying International Women’s Day, there are recurring events that celebrate the innate abilities and the creative potential that exists within us all.
Mon, 17 Oct 2016 13:47:17 -0400A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.
Sat, 15 Oct 2016 13:44:50 -0400Perhaps it is time to embrace some new first principles.
Thu, 13 Oct 2016 13:42:47 -0400One of the most valuable possessions that you have is your reputation -- and it is important to guard it at all costs. Profits can be lost and regained, but rebuilding a damaged reputation -- that is far more difficult.
Tue, 11 Oct 2016 13:41:03 -0400Running a business is complicated, which means there are some factors or tasks that tend to get overlooked. From basic concepts to more involved processes, members of our small business community have plenty of tips for dealing with those sometimes overlooked business tasks. See the full list of tips below.
Sun, 9 Oct 2016 21:00:22 -0400Do you own a small business? If so, you are a favorite target of the Internet bad guys. More and more, they are moving away from well-prepared big businesses and stealing from small businesses, who are often unable to cope with even the most basic cyberattacks. Answer the following questions and then think carefully about what the answers mean for you.
Fri, 7 Oct 2016 09:59:00 -0400Great communication skills are a powerful tool to have in your arsenal. Here are eight proven strategies that will improve yours today.
Wed, 5 Oct 2016 09:00:00 -0400With the ongoing move of smart phones towards near-ubiquity, much of society has come to take these do-all devices for granted. In overcoming the novelty of smart phones, many of us have lost our one-time sense of awe at this technology, and have ceased marveling at the effect it has had on the world around us. However, it is undeniable that smart phones have exerted a huge and multi-faceted impact on society, and continue to do so to this day.
Sun, 2 Oct 2016 09:00:46 -0400Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.
Sun, 25 Sep 2016 11:22:50 -0400Business Insiders premium research service, expects that there will be more than 24 billion connected devices on Earth by 2020 — approximately four devices for every human being on the planet.
Fri, 23 Sep 2016 11:20:51 -0400Tai Lopez was born and raised on the wrong side of the tracks but he made choices early on in his adult life to move to the other side.
Wed, 21 Sep 2016 11:19:41 -0400Is your business protected from a data breach? The largest data theft in history:
Mon, 19 Sep 2016 11:17:51 -0400Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.
Sat, 17 Sep 2016 11:16:36 -0400How to Cope with Brexit
Thu, 15 Sep 2016 11:13:16 -0400When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it is no secret why they are able to. They have access to tens of thousands of dollars (or more) to spend on online marketing, a highly talented full-time staff to oversee campaign management, and perhaps most importantly, they have been around for years, so they have had time to cement their authority in their respective niches.
Tue, 13 Sep 2016 11:11:13 -04001. Contribute to your community.
Sun, 11 Sep 2016 11:10:07 -0400Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.
Fri, 9 Sep 2016 11:08:31 -0400Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an Amazon-like experience online. Small businesses do not just need to build a mobile app, they need to build a great one.
Wed, 7 Sep 2016 09:00:00 -0400These companies are making major strides--and major revenue gains. Check out the fastest growing businesses in the U.S.
Mon, 5 Sep 2016 09:00:00 -0400Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities.
Fri, 2 Sep 2016 09:00:48 -0400Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.
Wed, 31 Aug 2016 09:00:00 -0400A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.
Mon, 29 Aug 2016 09:00:00 -0400More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.
Fri, 26 Aug 2016 09:00:00 -0400Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.
Wed, 24 Aug 2016 09:00:00 -0400When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.
Mon, 22 Aug 2016 09:00:00 -0400There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites.
Mon, 15 Aug 2016 09:00:00 -0400What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.
Fri, 12 Aug 2016 09:00:00 -0400When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.
Wed, 10 Aug 2016 09:00:00 -0400Facebook is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.
Mon, 8 Aug 2016 09:00:00 -0400Marketing a business online can be a bit tricky with cost being a concern to most business owners. Some have to work with a low budget with most opting to find a free way to market their trade online.
Fri, 5 Aug 2016 09:00:00 -0400When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be.
Wed, 3 Aug 2016 09:00:00 -0400Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.
Mon, 1 Aug 2016 09:00:00 -0400The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.