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Preview: Mouse Print

Mouse Print*

Exposing the strings and catches buried in the fine print.

Last Build Date: Mon, 24 Apr 2017 11:38:01 +0000


Does Prevagen Really Work?

Mon, 24 Apr 2017 10:19:10 +0000

Everyone has seen the TV commercials for a pill made from a chemical originally found in jellyfish. But you may not remember the product’s name nor what it is supposed to do. The product is Prevagen and it is supposed to improve your memory. Here is one of their ads from 2014: *MOUSE PRINT: What […]

MyPillow Adjusts its Advertising Without Much Improvement

Mon, 17 Apr 2017 10:19:41 +0000

It seems forever that Mike Lindell, the inventor of the wildly successful MyPillow, has been selling his fluffy creations on a “buy one, get one free” basis. One was $99.xx and the other one was “free.” If you didn’t need two pillows, you could hunt around on his website, go to a TV shopping channel […]

Here We Downsize Again – 2017 (Part 1)

Mon, 10 Apr 2017 10:15:58 +0000

In the ever-shrinking world of groceries and toiletries, some big manufacturers continue to think that smaller is better (at least for their bottom line). Herewith, then, are some of the latest products to have been downsized. Example 1: Wayne L. was shocked recently when he checked out the display of Crest Pro-Health at his local […]

Thanks for Nothing #5

Mon, 03 Apr 2017 09:48:19 +0000

In honor of April Fools’ Day a few days ago, we first offer you an ad to make you chuckle, and then two ads in our series of ones that don’t quite offer what they claim (but which throw in a chuckle at no extra cost). Example 1: Retailers are notorious for advertising that “everything” […]

Extra 15% Off “All” Appliances at Sears?

Mon, 27 Mar 2017 10:14:45 +0000

A couple of weeks ago, Sears had its periodic “Family & Friends” sale boasting an “extra 15% off ALL appliances” Sunday only. If, however, you went to buy a Whirlpool refrigerator, or Maytag dishwasher, or a Samsung washer and dryer, you got a nasty surprise, buried on page 13 of the circular. *MOUSE PRINT: Click […]