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Preview: Mouse Print

Mouse Print*



Exposing the strings and catches buried in the fine print.



Last Build Date: Mon, 16 Jan 2017 13:09:14 +0000

 



How Much Milk Can You Squeeze Out of an Almond?

Mon, 16 Jan 2017 11:31:56 +0000

Elsie the cow would probably turn over in her grave if she could see all the newfangled milks on the dairy shelf, like Milkwise, which we wrote about in 2015. And there are a lot of soy milks and almond milks. Almond Breeze is one of the big brands. It looks and sounds wholesome and […]



T-Mobile Intros Honest Pricing

Mon, 09 Jan 2017 11:15:29 +0000

Last week, T-Mobile announced something novel in the postpaid cellphone industry — the price you see advertised is the price you will actually pay on your bill — all taxes and fees included! And they did this by absorbing those charges not raising their prices. For years, it has been an obnoxious game played by […]



Can You Drench Your iPhone in Water?

Mon, 02 Jan 2017 10:57:03 +0000

A new TV commercial by Apple depicts a senior citizen leaving his iPhone on loud in a puddle of water next to the swimming pool so he can hear dramatic music as he dives off a high tower. Here is the commercial: At the end of the commercial, the man finally dives into the pool […]



Here We Downsize Again – 2016 (Part 3)

Mon, 19 Dec 2016 11:46:38 +0000

Our next issue will be January 2 We wrap up the year with more items that have shrunk in size — many of them spotted by eagle-eyed Mouse Print* readers. Happening right now in a dairy case near you is the downsizing of flavored varieties of Philadelphia whipped cream cheese. The 16 ounce containers are […]



BBB’s National Advertising Division Sides with Mouse Print* and Against Lowe’s on Misleading Ads

Mon, 12 Dec 2016 11:42:28 +0000

Several months ago, we told you the story of a Lowe’s TV commercial that promised “20% off major appliances $396 and up,” but the hard-to-read fine print excluded virtually all the major brands: “Whirlpool, Maytag, KitchenAid, Amana, GE, LG, Samsung, Frigidaire, Electrolux and Bosch brands limited to a maximum 10% discount, unless otherwise shown.” Outrageous, […]