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Article: Why Premium Publishers Are in a Prime Position for 2018

Fri, 19 Jan 2018 04:01:00 GMT

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.



Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace

Wed, 17 Jan 2018 04:01:00 GMT

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.



Newsroom: UK: Mobile Payments Still Looking to Grab a Foothold

Thu, 11 Jan 2018 04:01:00 GMT

Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption London, 11 January 2018: Proximity mobile payments are becoming more popular in the UK, but […]

The post UK: Mobile Payments Still Looking to Grab a Foothold appeared first on eMarketer Newsroom.




Newsroom: China: One-Third of Internet Users Use a Ride-Sharing Service

Wed, 10 Jan 2018 04:01:00 GMT

eMarketer expects sector growth to level off amid tighter regulations London, 10 January 2018: Well over one-third of Internet users in China will use a ride-sharing service in 2018, according to […]

The post China: One-Third of Internet Users Use a Ride-Sharing Service appeared first on eMarketer Newsroom.




Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Wed, 10 Jan 2018 04:01:00 GMT

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.



Newsroom: Smartphones Will Capture Over a Quarter of Media Time in South Korea

Thu, 04 Jan 2018 04:01:00 GMT

London, 4 January 2018: Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with […]

The post Smartphones Will Capture Over a Quarter of Media Time in South Korea appeared first on eMarketer Newsroom.




Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

Wed, 03 Jan 2018 04:01:00 GMT

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.



Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV

Tue, 02 Jan 2018 04:01:00 GMT

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.



Article: Marketers Need Artificial Intelligence to Reach the Segment of One

Wed, 27 Dec 2017 04:01:00 GMT

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.



Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018

Fri, 22 Dec 2017 04:01:00 GMT

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.



Article: Five Stats to Understand Christmas in Japan

Thu, 21 Dec 2017 04:01:00 GMT

Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.



Newsroom: Wearables Still Far from Mass Adoption in US

Thu, 21 Dec 2017 04:01:00 GMT

Less than 20% of the US population will use one next year New York, NY (December 21, 2017) – Smart speakers will likely beat out wearable devices as the electronic gift […]

The post Wearables Still Far from Mass Adoption in US appeared first on eMarketer Newsroom.




Article: Will Blockchain Blow Up Digital Advertising Paradigms?

Wed, 20 Dec 2017 04:01:00 GMT

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.



Newsroom: UK Smartphone Spending Overtakes Tablet Spending

Tue, 19 Dec 2017 04:01:00 GMT

In 2017, smartphone sales in the UK will be worth almost £18 billion London, 19 December 2017: In 2017 for the first time, UK retail ecommerce purchases made via smartphone will […]

The post UK Smartphone Spending Overtakes Tablet Spending appeared first on eMarketer Newsroom.




Newsroom: eMarketer Appoints Ezra Palmer New Head of Media

Tue, 19 Dec 2017 04:01:00 GMT

Longtime Publisher Crystal Gurin to Exit, Staying on as Advisor New York, NY (December 19, 2017) – eMarketer is pleased to announce the appointment of Ezra Palmer to head its […]

The post eMarketer Appoints Ezra Palmer New Head of Media appeared first on eMarketer Newsroom.




Newsroom: Smartphones Take a Bite Out of Worldwide Tablet Market

Mon, 18 Dec 2017 04:01:00 GMT

Usage among internet users fell in 2017 for the first time London, 18 December, 2017: Don’t expect to see many tablets appearing on Christmas wish lists this year – their […]

The post Smartphones Take a Bite Out of Worldwide Tablet Market appeared first on eMarketer Newsroom.




Article: Balancing Omnichannel Advertising with Individual Channel Considerations

Fri, 15 Dec 2017 04:01:00 GMT

Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.



Newsroom: Worldwide Instagram Users Continue to Grow

Thu, 14 Dec 2017 04:01:00 GMT

In 2017, a quarter of smartphone users will log on to Instagram at least once a month London, 14 December 2017: Facebook-owned Instagram will be used by nearly one in four […]

The post Worldwide Instagram Users Continue to Grow appeared first on eMarketer Newsroom.




Newsroom: US B2B Ad Spending to Grow 13% in 2018

Wed, 13 Dec 2017 04:01:00 GMT

Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]

The post US B2B Ad Spending to Grow 13% in 2018 appeared first on eMarketer Newsroom.




Newsroom: China’s Wearables Market to Overtake the US this Year

Tue, 12 Dec 2017 04:01:00 GMT

More than a fifth of internet users in China will use a wearable device in 2017 London, 12 December 2017: China’s wearables market will surpass the US this year, according […]

The post China’s Wearables Market to Overtake the US this Year appeared first on eMarketer Newsroom.