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Article: Google and Facebook Tighten Grip on US Digital Ad Market

Thu, 21 Sep 2017 04:01:00 GMT

It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast.



Article: Data Feed for September 21, 2017

Thu, 21 Sep 2017 04:01:00 GMT

A scan of new data from around the world



Article: Listen In: How Many Households Are Really Cutting the Cord?

Thu, 21 Sep 2017 04:01:00 GMT

In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers.



Article: Female Influencers Sidestep Snapchat

Thu, 21 Sep 2017 04:01:00 GMT

Snapchat has not made much headway as a platform of choice among influencers, according to one study. But the company’s recent moves may increase its appeal to these taste-makers.



Article: Are Agencies Becoming Analytics Technology Providers?

Wed, 20 Sep 2017 04:01:00 GMT

Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.



Article: Internal Analytics a Powerful Motivator for Ad Tech Adoption

Wed, 20 Sep 2017 04:01:00 GMT

For more than half of ad tech buyers, the ability to use their own data to power analytics is a key reason for investment in the technology. But implementing technology remains a problem.



Article: Small Businesses Crowd Facebook, Twitter for Marketing

Wed, 20 Sep 2017 04:01:00 GMT

Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers.



Article: A Widening Ad Spending Gap in the UK

Wed, 20 Sep 2017 04:01:00 GMT

eMarketer estimates that nearly 64% of all UK ad spending will be devoted to digital media this year, whereas only about half of UK adults’ daily time with media will involve digital. That balance will continue to shift toward digital expenditures through 2019.



Article: Data Feed for September 20, 2017

Wed, 20 Sep 2017 04:01:00 GMT

A scan of new data from around the world



Article: Listen In: Understanding the Challenges of Cross-Channel Attribution

Wed, 20 Sep 2017 04:01:00 GMT

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher discusses attribution—and why so few marketers are truly able to track the effect of their messaging across multiple channels.



Newsroom: Digital Duopoly to Remain Dominant in UK Ad Race

Mon, 18 Sep 2017 04:01:00 GMT

Google and Facebook forecast to garner more than half of all digital ad investment through 2019 London, UK (18 September 2017) — Google and Facebook will continue to dominate the digital advertising […]

The post Digital Duopoly to Remain Dominant in UK Ad Race appeared first on eMarketer Newsroom.




Newsroom: Digital Video Ad Spend to Overtake TV in China by 2021

Wed, 13 Sep 2017 04:01:00 GMT

BAT companies, fueled by mobile activity, continue to dominate the marketplace London, UK (13 September 2017) — In 2017, for the first time, smartphones will be the preferred method to […]

The post Digital Video Ad Spend to Overtake TV in China by 2021 appeared first on eMarketer Newsroom.




Newsroom: eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates

Wed, 13 Sep 2017 04:01:00 GMT

By 2021, pay TV audience will shrink nearly 10% New York, NY (September 13, 2017) — eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth […]

The post eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates appeared first on eMarketer Newsroom.




Newsroom: Smartphones Use in the UK to Reach New Milestone

Tue, 12 Sep 2017 04:01:00 GMT

London, UK (12 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest […]

The post Smartphones Use in the UK to Reach New Milestone appeared first on eMarketer Newsroom.




Newsroom: Retail to Drive UK Digital Ad Spend Through 2018

Wed, 30 Aug 2017 04:01:00 GMT

London, UK (30 August 2017) — The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever […]

The post Retail to Drive UK Digital Ad Spend Through 2018 appeared first on eMarketer Newsroom.




Newsroom: Facebook Losing Its Appeal Among Teens & Tweens

Tue, 22 Aug 2017 04:01:00 GMT

Usage among 12-17-year-olds will decline for first time; Snapchat beats rivals in key age groups New York, NY (August 22, 2017) — In its latest forecast on US internet and […]

The post Facebook Losing Its Appeal Among Teens & Tweens appeared first on eMarketer Newsroom.




Newsroom: India’s Digital Travel Sales Will Top $22.5 Billion This Year

Wed, 02 Aug 2017 04:01:00 GMT

Will grow 33% from 2016 London, UK (2 August 2017) — Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to […]

The post India’s Digital Travel Sales Will Top $22.5 Billion This Year appeared first on eMarketer Newsroom.




Newsroom: KakaoTalk Users Will Reach 31 Million in South Korea

Thu, 27 Jul 2017 04:01:00 GMT

Nearly 85% of smartphone users in the country will access the platform this year London, UK (July 27, 2017) — A new forecast from eMarketer projects KakaoTalk users in South […]

The post KakaoTalk Users Will Reach 31 Million in South Korea appeared first on eMarketer Newsroom.




Newsroom: Roku Captures Nearly 25% of Streaming Device Users

Wed, 26 Jul 2017 04:01:00 GMT

Chromecast falls to second; Apple still 4th New York, NY (July 26, 2017) — The use of connected TV devices continues on a sharp upward path, with another year of […]

The post Roku Captures Nearly 25% of Streaming Device Users appeared first on eMarketer Newsroom.




Newsroom: Line Will Top 50 Million Users in Japan This Year

Tue, 25 Jul 2017 04:01:00 GMT

Nearly half of internet users in Japan will access the messaging app platform London, UK (July 25, 2017) — Messaging service Line will total 50.2 million individuals in Japan this […]

The post Line Will Top 50 Million Users in Japan This Year appeared first on eMarketer Newsroom.