Subscribe: eMarketer Articles
http://feeds.emarketer.com/Articles.xml?src=rss_gray_center_home
Preview: eMarketer Articles

eMarketer Articles and Newsroom Posts



Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research



Copyright: Copyright 2017 eMarketer, Inc. All Rights Reserved.
 



Article: Social Media Ads Are Doing Their Job in India

Mon, 26 Jun 2017 04:01:00 GMT

Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.



Article: Recommended Reading: June 26, 2017

Mon, 26 Jun 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more.



Article: As Ad Blocker Use Grows, Publishers Face New Challenges

Mon, 26 Jun 2017 04:01:00 GMT

Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.



Article: Digital Nears Tipping Point for Daily Media Time in Western Europe

Mon, 26 Jun 2017 04:01:00 GMT

eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.



Article: Recommended Reading: June 23, 2017

Fri, 23 Jun 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: McDonald’s taps Uber for UK deliveries; Snapchat acquires social map app Zenly; and more.



Article: Another Forecast Sees Pressures on UK Ad Market

Fri, 23 Jun 2017 04:01:00 GMT

For the second time in a week, a forecaster has lowered anticipated 2017 ad spending in the UK as doubt about the country’s economy and brand safety in the digital realm influence marketers’ investment considerations.



Article: More Spending on Social Video Ads Is Planned

Fri, 23 Jun 2017 04:01:00 GMT

More marketers currently invest in video advertising on Facebook and YouTube than on Instagram and Twitter, but they’re increasing spending on all four social media platforms.



Newsroom: eMarketer Estimates Show Twitter Leads Social Networks in Japan

Thu, 22 Jun 2017 04:01:00 GMT

Twitter users will total 25.1 million this year London, UK (June 22, 2017) — Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million […]

The post eMarketer Estimates Show Twitter Leads Social Networks in Japan appeared first on eMarketer Newsroom.




Article: eMarketer Estimates Show Twitter Leads Social Networks in Japan

Thu, 22 Jun 2017 04:01:00 GMT

Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast.



Article: The Connected Car Opportunity

Thu, 22 Jun 2017 04:01:00 GMT

As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.



Article: Samsung Looks to Clear a Hurdle in the UK

Thu, 22 Jun 2017 04:01:00 GMT

Samsung expanded its new-to-the-UK mobile payments system to three more card issuers this week. Adoption looks likely to hinge on whether the company can convince the country’s consumers to overcome a distrust of handset makers as financial gatekeepers.



Newsroom: eMarketer Celebrates Diversity and Inclusion

Wed, 21 Jun 2017 04:01:00 GMT

June 21, 2017 (New York, NY) – As the world celebrates LGBTQ+ Pride, eMarketer is proud to announce the establishment of the employee-led Inclusion Council, which aims to celebrate and […]

The post eMarketer Celebrates Diversity and Inclusion appeared first on eMarketer Newsroom.




Newsroom: Mobile Drives Growth of Online Travel Bookings

Wed, 21 Jun 2017 04:01:00 GMT

Will account for 40% of US digital travel sales in 2017 New York, NY (June 21, 2017) — As the summer travel season officially gets underway, a growing number of […]

The post Mobile Drives Growth of Online Travel Bookings appeared first on eMarketer Newsroom.




Newsroom: UK Consumers Increasingly Comfortable Buying by Smartphone

Tue, 20 Jun 2017 04:01:00 GMT

Nearly 60% of digital buyers will purchase via advanced handset this year London, UK (June 19, 2017) — Using smartphones to buy goods and services is becoming commonplace in the […]

The post UK Consumers Increasingly Comfortable Buying by Smartphone appeared first on eMarketer Newsroom.




Newsroom: Back-to-School Shopping to Grow 4.0% in 2017

Tue, 13 Jun 2017 04:01:00 GMT

Ecommerce in core categories to grow nearly 16% New York, NY (June 13, 2017) — US retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% […]

The post Back-to-School Shopping to Grow 4.0% in 2017 appeared first on eMarketer Newsroom.




Newsroom: Time Spent with Digital Media in India, Japan and South Korea

Tue, 13 Jun 2017 04:01:00 GMT

Adults in South Korea will spend more time with digital media than those in India and Japan London, UK (June 12, 2017) — In 2017, daily time spent with digital […]

The post Time Spent with Digital Media in India, Japan and South Korea appeared first on eMarketer Newsroom.




Newsroom: Ad Blocking a growing challenge for Marketers in Germany

Tue, 06 Jun 2017 04:01:00 GMT

London, UK (June 7, 2017) — Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will […]

The post Ad Blocking a growing challenge for Marketers in Germany appeared first on eMarketer Newsroom.




Newsroom: UK Ad Blocking, Slowing Growth, but a Problem Yet to be Solved

Tue, 06 Jun 2017 04:01:00 GMT

London, UK (June 7, 2017) — More than one-fifth (20.9%) of UK internet users, totaling 11.4 million, will use ad blocking software this year, according to eMarketer’s latest forecasts. This […]

The post UK Ad Blocking, Slowing Growth, but a Problem Yet to be Solved appeared first on eMarketer Newsroom.




Newsroom: Instagram Audience in France Still Growing

Tue, 23 May 2017 04:01:00 GMT

Nearly 20% of internet users will access the social network in 2017 London, UK (May 23, 2017) — Nearly seven years after its launch, Instagram has yet to completely catch […]

The post Instagram Audience in France Still Growing appeared first on eMarketer Newsroom.




Newsroom: Snapchat, Facebook Fuel AR Growth

Mon, 22 May 2017 04:01:00 GMT

VR has been slower to catch on in the US New York, NY (May 22, 2017) — In 2017, 40.0 million people in the US will engage with some form […]

The post Snapchat, Facebook Fuel AR Growth appeared first on eMarketer Newsroom.