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Article: Balancing Omnichannel Advertising with Individual Channel Considerations

Fri, 15 Dec 2017 04:01:00 GMT

Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.



Newsroom: Worldwide Instagram Users Continue to Grow

Thu, 14 Dec 2017 04:01:00 GMT

In 2017, a quarter of smartphone users will log on to Instagram at least once a month London, 14 December 2017: Facebook-owned Instagram will be used by nearly one in four […]

The post Worldwide Instagram Users Continue to Grow appeared first on eMarketer Newsroom.




Article: Five Things CMOs Should Know About Marketing Accountability | Sponsored Content

Thu, 14 Dec 2017 04:01:00 GMT

Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.



Newsroom: B2B Ad Spending to Grow 13% in 2018

Wed, 13 Dec 2017 04:01:00 GMT

Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]

The post B2B Ad Spending to Grow 13% in 2018 appeared first on eMarketer Newsroom.




Article: How Social Media Marketers Can Leverage Marketing Technology

Wed, 13 Dec 2017 04:01:00 GMT

As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. eMarketer spoke with Yuval Ben-Itzhak, CEO of Socialbakers, about how this technology has changed to meet marketers’ needs.



Newsroom: China’s Wearables Market to Overtake the US this Year

Tue, 12 Dec 2017 04:01:00 GMT

More than a fifth of internet users in China will use a wearable device in 2017 London, 12 December 2017: China’s wearables market will surpass the US this year, according […]

The post China’s Wearables Market to Overtake the US this Year appeared first on eMarketer Newsroom.




Newsroom: Programmatic Continues to Grow in the UK

Tue, 12 Dec 2017 04:01:00 GMT

Marketers embrace programmatic despite negative press, transparency concerns London, 12 December 2017: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market […]

The post Programmatic Continues to Grow in the UK appeared first on eMarketer Newsroom.




Article: Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem

Tue, 12 Dec 2017 04:01:00 GMT

Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.



Article: Dell's Lessons for B2B Digital Advertisers

Fri, 08 Dec 2017 04:01:00 GMT

While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.



Newsroom: Adults in India Spend 3 Hours, 52 Minutes a Day Consuming Media

Thu, 07 Dec 2017 04:01:00 GMT

This year, they will spend more than half of their media day watching TV Adults in India will average 3 hours, 52 minutes per day consuming major media in 2017, […]

The post Adults in India Spend 3 Hours, 52 Minutes a Day Consuming Media appeared first on eMarketer Newsroom.




Newsroom: eMarketer Updates Worldwide Internet and Mobile User Figures

Wed, 06 Dec 2017 04:01:00 GMT

In 2017, 2.73 billion people worldwide will use a mobile phone to connect to the internet December 6, 2017 (New York) — Internet user penetration worldwide is on pace to […]

The post eMarketer Updates Worldwide Internet and Mobile User Figures appeared first on eMarketer Newsroom.




Article: In 2018, Marketers Will Discover More AI Applications in Programmatic Advertising

Wed, 06 Dec 2017 04:01:00 GMT

Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.



Article: Getting Consumers' Attention Across Every Screen They Have at Home

Tue, 05 Dec 2017 04:01:00 GMT

Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.



Article: How Benefit Cosmetics Uses Organic vs. Paid Social

Thu, 30 Nov 2017 04:01:00 GMT

Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.



Article: eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising

Wed, 29 Nov 2017 04:01:00 GMT

JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.



Article: Navigating the Challenges of Connected TV and OTT Advertising

Wed, 29 Nov 2017 04:01:00 GMT

Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.



Newsroom: Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017

Tue, 14 Nov 2017 04:01:00 GMT

Purchases driven by growing middle class with fondness for foreign brands London, 14 November, 2017 — A growing middle class in China with a high propensity to shop for foreign brands […]

The post Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017 appeared first on eMarketer Newsroom.




Newsroom: Few Viewers Are Giving the TV Set Their Undivided Attention

Tue, 07 Nov 2017 04:01:00 GMT

At least 177.7 million US adults will go online while watching TV monthly in 2017 November 7, 2017 (New York) — US consumers are spending more time with their digital […]

The post Few Viewers Are Giving the TV Set Their Undivided Attention appeared first on eMarketer Newsroom.




Newsroom: eMarketer Projects Surge in Mobile Payments in China

Thu, 02 Nov 2017 04:01:00 GMT

Cash is on the way out in the Middle Kingdom London, 2 November, 2017 — According to eMarketer’s latest proximity mobile payment forecast, more than three-quarters (76.3%) of smartphone users […]

The post eMarketer Projects Surge in Mobile Payments in China appeared first on eMarketer Newsroom.




Newsroom: Amazon’s Share of US Ecommerce to Surpass 40% In 2017

Thu, 26 Oct 2017 04:01:00 GMT

Top 10 retailers make up nearly two-thirds of US ecommerce sales In eMarketer’s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the […]

The post Amazon’s Share of US Ecommerce to Surpass 40% In 2017 appeared first on eMarketer Newsroom.