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Article: Listen in: Measurement and Ad Tracking in the UK

Fri, 21 Apr 2017 04:01:00 GMT

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Bill Fisher talks about measurability and viewability in the UK.



Article: Recommended Reading: April 21, 2017

Fri, 21 Apr 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google to introduce ad blocking feature for Chrome browser; date set for Uber appeal in UK; and more.



Article: 'It's Still Loading?!' Long Load Time Just One Reason People Quit Watching Video

Fri, 21 Apr 2017 04:01:00 GMT

New research into consumers’ digital video viewing habits confirms the importance of delivering high-quality video streams.



Article: Sharing Economy in Japan a No-Go

Fri, 21 Apr 2017 04:01:00 GMT

In Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam.



Article: UK Music Labels Reap Digital Streaming's Rewards

Fri, 21 Apr 2017 04:01:00 GMT

The UK music industry’s digital shakeout is still underway, with paid downloads seemingly the latest casualty as listeners pivot to streaming services. Nonetheless, record labels appear to be finding their feet, with income hitting a five-year high in 2016.



Article: Regulators in China Question Apple Over Live Streaming Apps

Fri, 21 Apr 2017 04:01:00 GMT

Apple is walking a fine line in China between appeasing regulators and staying in the good graces of Western critics of its government. And that’s all while trying to keep its profits in China high.



Article: New eMarketer Report Explores Boomers' Relationship with Social

Fri, 21 Apr 2017 04:01:00 GMT

Amid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook.



Article: Optimism for Ecommerce in Spain

Fri, 21 Apr 2017 04:01:00 GMT

Over 30% of ecommerce executives in the country said they expect retail ecommerce sales to grow more than 30% this year vs. 2016’s figures.



Newsroom: Digital Video Is UK’s Rising Star

Thu, 20 Apr 2017 04:01:00 GMT

UK adults’ average time spent watching digital video will near an hour per day in 2017 London, UK (April 20, 2017) — Digital video usage is becoming a significant part of […]

The post Digital Video Is UK’s Rising Star appeared first on eMarketer Newsroom.




Article: Digital Video Is UK's Rising Star

Thu, 20 Apr 2017 04:01:00 GMT

According to eMarketer’s first digital video viewing forecast, adults in the UK will spend an average of 53 minutes per day watching digital video this year, a tally more than double what it was five years ago.



Article: Recommended Reading: April 20, 2017

Thu, 20 Apr 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Baidu open sources self-driving cars; Boomers not ready to go cashless; and more.



Newsroom: In China, Time Spent on Mobile Internet Continues to Grow

Wed, 19 Apr 2017 04:01:00 GMT

eMarketer’s latest forecast estimates adults will spend more than 1.5 hours daily with smartphones London, UK (April 19, 2017) — The mobile internet, accessed via smartphone, is capturing a growing […]

The post In China, Time Spent on Mobile Internet Continues to Grow appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases New Programmatic Advertising Estimates

Tue, 18 Apr 2017 04:01:00 GMT

In 2017, programmatic display spending will reach nearly $33 billion New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic […]

The post eMarketer Releases New Programmatic Advertising Estimates appeared first on eMarketer Newsroom.




Newsroom: eMarketer Unveils New Estimates for Mobile App Usage

Tue, 11 Apr 2017 04:01:00 GMT

App time will make up nearly 20% of total media time this year New York, NY (April 11, 2017) — Americans are spending more time within mobile apps and less […]

The post eMarketer Unveils New Estimates for Mobile App Usage appeared first on eMarketer Newsroom.




Newsroom: Digital Poised to Overtake Traditional Media Ad Spending in Ireland

Tue, 28 Mar 2017 04:01:00 GMT

Ireland is in the top three for digital ad spending in Europe London, UK (March 28, 2017) — This year will mark a major milestone for ad spending in Ireland, […]

The post Digital Poised to Overtake Traditional Media Ad Spending in Ireland appeared first on eMarketer Newsroom.




Newsroom: eMarketer Unveils Estimates for Native Ad Spending

Tue, 21 Mar 2017 04:01:00 GMT

Native makes up more than 50% of digital display spend New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer […]

The post eMarketer Unveils Estimates for Native Ad Spending appeared first on eMarketer Newsroom.




Newsroom: TV Will Account for Nearly 40% of Ad Spend in India

Thu, 16 Mar 2017 04:01:00 GMT

But Mobile Ad Spending Will Grow by 85% London, UK (March 16, 2017) — Traditional media ad spending—especially on television and print—will remain the most popular advertising medium in India […]

The post TV Will Account for Nearly 40% of Ad Spend in India appeared first on eMarketer Newsroom.




Newsroom: Google, Facebook Increase Their Grip on Digital Ad Market

Tue, 14 Mar 2017 04:01:00 GMT

Twitter’s US ad revenue to drop nearly 5% this year New York, NY (March 14, 2017) — US digital ad spending will reach $83.00 billion in 2017, representing an increase of […]

The post Google, Facebook Increase Their Grip on Digital Ad Market appeared first on eMarketer Newsroom.




Newsroom: More Than a Third of UK Ad Spend Going Mobile in 2017

Wed, 08 Mar 2017 04:01:00 GMT

London, UK (March 8, 2017) — Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK […]

The post More Than a Third of UK Ad Spend Going Mobile in 2017 appeared first on eMarketer Newsroom.




Newsroom: Mobile Drives Digital Ad Spending in China

Tue, 07 Mar 2017 04:01:00 GMT

London, UK (March 8, 2017) — Mobile is on pace to become the leading ad spending channel in China, according to eMarketer’s latest forecast. By 2021, almost 60% of total […]

The post Mobile Drives Digital Ad Spending in China appeared first on eMarketer Newsroom.