Subscribe: eMarketer Articles
http://feeds.emarketer.com/Articles.xml?src=rss_gray_center_home
Preview: eMarketer Articles

eMarketer Articles and Newsroom Posts



Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research



Copyright: Copyright 2017 eMarketer, Inc. All Rights Reserved.
 



Article: Marketing in China: How to Connect with China's Growing Tourist Population

Mon, 22 May 2017 04:01:00 GMT

Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.



Article: Listen In: Understanding the Digital Market of French Canada

Mon, 22 May 2017 04:01:00 GMT

eMarketer's Paul Briggs joins the 'cast to talk about the unique characteristics of French Canada when it comes to digital usage. French Canada spends considerably less time online than the rest of the country. What's behind this digital gap?



Article: eMarketer Scales Back Ad Spend Estimate for Brazil Amidst Economic Uncertainty

Mon, 22 May 2017 04:01:00 GMT

Total media ad outlays will grow 5.7% this year, while digital ad spend will rise 15.0%.



Article: Recommended Reading: May 22, 2017

Mon, 22 May 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook Messenger unveils new look; WeChat, Apple battle over tips; and more.



Article: New Data Signals German Advertisers Are Growing More Comfortable with Programmatic

Mon, 22 May 2017 04:01:00 GMT

Revised industry guidelines appear to have eased advertiser concerns, leading to a higher-than-forecast spending total, according a digital trade group study.



Article: Snapchat, Facebook Fuel AR Growth

Mon, 22 May 2017 04:01:00 GMT

In 2017, 40.0 million people in the US will engage with some form of augmented reality at least monthly, up 30.2% over last year, according to eMarketer’s latest forecast. Much of AR’s growth will be fueled by Snapchat Lenses and Facebook Stories, while VR usage will be driven by 360-degree videos on social networks.



Article: No One Is More Into the Sharing Economy than Millennials

Fri, 19 May 2017 04:01:00 GMT

Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy.



Article: Recommended Reading: May 19, 2017

Fri, 19 May 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook fined for misleading EU over WhatsApp deal; Alibaba earnings miss the mark; and more.



Article: EU Approves Cross-Border Content Streaming

Fri, 19 May 2017 04:01:00 GMT

EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.



Article: Listen In: Are You Addicted to Your Smartphone?

Fri, 19 May 2017 04:01:00 GMT

eMarketer's Marcus Johnson, Cathy Boyle and Chris Keating sit down for a two-part, data-packed conversation about smartphones and their effects on our lives. Can smartphone addiction be quantified?



Newsroom: Nearly Half of France’s Internet Users Tune to OTT Video

Tue, 16 May 2017 04:01:00 GMT

Paid subscription uptake rising as streaming video use becomes commonplace London, UK (May 16, 2017) — Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity […]

The post Nearly Half of France’s Internet Users Tune to OTT Video appeared first on eMarketer Newsroom.




Newsroom: Digital Banking Widespread in France

Wed, 10 May 2017 04:01:00 GMT

Mobile banking rising more slowly London, UK (May 10, 2017) — The majority of France’s internet users will bank online in 2017, according to eMarketer’s first-ever forecast of digital banking […]

The post Digital Banking Widespread in France appeared first on eMarketer Newsroom.




Newsroom: Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

Mon, 08 May 2017 04:01:00 GMT

Amazon controls 70% of the voice-enabled speaker device market New York, NY (May 8, 2017) — While still far from mass adoption, virtual assistants are becoming more widely used by […]

The post Voice-Enabled Speaker Usage to Grow Nearly 130% This Year appeared first on eMarketer Newsroom.




Newsroom: Mcommerce Moving Closer to Mainstream in Germany

Thu, 04 May 2017 04:01:00 GMT

Mobile proximity payment adoption also creeping up London, UK (May 4, 2017) — Buying online with a mobile device and using a phone to pay for goods and services at […]

The post Mcommerce Moving Closer to Mainstream in Germany appeared first on eMarketer Newsroom.




Newsroom: Digital Video Is UK’s Rising Star

Thu, 20 Apr 2017 04:01:00 GMT

UK adults’ average time spent watching digital video will near an hour per day in 2017 London, UK (April 20, 2017) — Digital video usage is becoming a significant part of […]

The post Digital Video Is UK’s Rising Star appeared first on eMarketer Newsroom.




Newsroom: In China, Time Spent on Mobile Internet Continues to Grow

Wed, 19 Apr 2017 04:01:00 GMT

eMarketer’s latest forecast estimates adults will spend more than 1.5 hours daily with smartphones London, UK (April 19, 2017) — The mobile internet, accessed via smartphone, is capturing a growing […]

The post In China, Time Spent on Mobile Internet Continues to Grow appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases New Programmatic Advertising Estimates

Tue, 18 Apr 2017 04:01:00 GMT

In 2017, programmatic display spending will reach nearly $33 billion New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic […]

The post eMarketer Releases New Programmatic Advertising Estimates appeared first on eMarketer Newsroom.




Newsroom: eMarketer Unveils New Estimates for Mobile App Usage

Tue, 11 Apr 2017 04:01:00 GMT

App time will make up nearly 20% of total media time this year New York, NY (April 11, 2017) — Americans are spending more time within mobile apps and less […]

The post eMarketer Unveils New Estimates for Mobile App Usage appeared first on eMarketer Newsroom.




Newsroom: Digital Poised to Overtake Traditional Media Ad Spending in Ireland

Tue, 28 Mar 2017 04:01:00 GMT

Ireland is in the top three for digital ad spending in Europe London, UK (March 28, 2017) — This year will mark a major milestone for ad spending in Ireland, […]

The post Digital Poised to Overtake Traditional Media Ad Spending in Ireland appeared first on eMarketer Newsroom.




Newsroom: eMarketer Unveils Estimates for Native Ad Spending

Tue, 21 Mar 2017 04:01:00 GMT

Native makes up more than 50% of digital display spend New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer […]

The post eMarketer Unveils Estimates for Native Ad Spending appeared first on eMarketer Newsroom.