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Newsroom: Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018

Wed, 11 Apr 2018 04:01:00 GMT

April 11, 2018 (New York, NY) – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more […]



Newsroom: eMarketer Hires Former Ad Age Editor as Content Strategist and Executive Editor

Tue, 10 Apr 2018 04:01:00 GMT

April 10, 2018 (New York, NY) – eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor for its flagship product, […]



Newsroom: More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018

Mon, 09 Apr 2018 04:01:00 GMT

By 2020, more than $65 billion will be spent on programmatic digital display advertising April 9, 2018 (New York, NY) – Over $46 billion will go to programmatic advertising in […]



Newsroom: UK: Social Networks Will Take a Quarter of Digital Ad Spend in 2018

Mon, 02 Apr 2018 04:01:00 GMT

London, 2 April 2018: A quarter of all UK digital ad spending will go to social networks this year, according to eMarketer’s most recent forecast. In 2018, marketers in the UK […]



Newsroom: US TV Ad Spending to Fall in 2018

Wed, 28 Mar 2018 04:01:00 GMT

Digital video continues double-digit growth; OTT spend rises March 28, 2018 (New York, NY) – This year, US TV ad spending will continue its decline, according to eMarketer’s latest US […]



Newsroom: eMarketer Hires Digital Marketing and Advertising Veteran Andrew Lipsman

Mon, 26 Mar 2018 04:01:00 GMT

March 26, 2018 (New York, NY) – eMarketer is pleased to announce the addition of Andrew Lipsman to its analyst team. Lipsman will serve as principal analyst covering retail and […]



Newsroom: UK: Snapchat’s Ad Revenue to Pass £100 Million in 2018

Mon, 19 Mar 2018 04:01:00 GMT

March 19, 2018 (London, UK) — In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million ($135 million) in UK revenues this year—almost […]



Newsroom: US: Google and Facebook’s Digital Dominance Fading as Rivals’ Share Grows

Mon, 19 Mar 2018 04:01:00 GMT

March 19, 2018 (New York, NY) – Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share, […]



Newsroom: UK: Younger Audiences Moving Off Facebook

Fri, 16 Feb 2018 04:01:00 GMT

eMarketer has downgraded estimates for Facebook users under 24 February 12, 2018 (London, UK) — Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital […]



Newsroom: US: Youth Exodus From Facebook Accelerates

Fri, 16 Feb 2018 04:01:00 GMT

It will lose 2 million users under 25, but not all are migrating to Instagram February 12, 2018 (New York, NY) — According to eMarketer’s latest forecast on social network […]



Article: Marketing in China: Can Machine Learning Solve the ROI Problem?

Wed, 24 Jan 2018 04:01:00 GMT

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.



Article: Why Premium Publishers Are in a Prime Position for 2018

Fri, 19 Jan 2018 04:01:00 GMT

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.



Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace

Wed, 17 Jan 2018 04:01:00 GMT

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.



Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Wed, 10 Jan 2018 04:01:00 GMT

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.



Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

Wed, 03 Jan 2018 04:01:00 GMT

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.



Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV

Tue, 02 Jan 2018 04:01:00 GMT

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.



Article: Marketers Need Artificial Intelligence to Reach the Segment of One

Wed, 27 Dec 2017 04:01:00 GMT

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.



Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018

Fri, 22 Dec 2017 04:01:00 GMT

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.



Article: Five Stats to Understand Christmas in Japan

Thu, 21 Dec 2017 04:01:00 GMT

Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.



Article: Will Blockchain Blow Up Digital Advertising Paradigms?

Wed, 20 Dec 2017 04:01:00 GMT

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.