Subscribe: eMarketer Articles
http://feeds.emarketer.com/Articles.xml?src=rss_gray_center_home
Preview: eMarketer Articles

eMarketer Articles and Newsroom Posts



Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research



Copyright: Copyright 2016 eMarketer, Inc. All Rights Reserved.
 



Article: Mobile Ad Spending in Australia to Outpace TV Spending this Year

Wed, 28 Sep 2016 04:01:00 GMT

This year, for the first time, mobile ad spending will exceed outlays on TV in Australia, according to eMarketer’s latest worldwide ad spending forecast. 2016 mobile ad spending will total $2.71 billion, or 25.3% of total media ad spending in Australia. Meanwhile, TV ad spending in the country will amount to $2.58 billion, or 24.2% of the total.



Article: UK Digital Ad Spend Will Continue Double-Digit Growth in 2016

Wed, 28 Sep 2016 04:01:00 GMT

Strong demand for digital advertising will help to keep the UK’s advertising market in the black this year. Revenues at Facebook, Twitter and Google will all grow faster than the overall digital ad market.



Article: Scalability and Efficiency Prompted LinkedIn's Switch to Programmatic Display Advertising

Wed, 28 Sep 2016 04:01:00 GMT

A haven for business-to-business (B2B) users, LinkedIn has dipped its toes into programmatic advertising for sponsored content. Now the business networking platform is making display ads available programmatically as well. Russell Glass, head of products for LinkedIn’s Marketing Solutions business, told eMarketer how the company plans to combine its extensive B2B reach with programmatic technology to deliver better ad scalability.



Article: For CPG Brand Annie's Homegrown, Ecommerce Is 'Mission Critical'

Wed, 28 Sep 2016 04:01:00 GMT

Ecommerce represents only a small percentage of overall consumer packaged goods (CPG) sales, but it’s gaining traction. Dan Stangler, marketing director at Annie’s Homegrown, a producer of organic pastas, meals and treats, spoke with eMarketer about why ecommerce is becoming a key focus area for the brand.



Article: Is Internet Time All About Apps?

Wed, 28 Sep 2016 04:01:00 GMT

eMarketer estimated earlier in September that more than 80% of smartphone internet time was spent with apps. A similar share of tablet time is spent the same way. Other research agrees: Time with mobile apps represents a huge chunk of digital media consumption.



Article: Marketers Predict More Consolidation for Programmatic Tech Ecosystem

Wed, 28 Sep 2016 04:01:00 GMT

As advertiser spending on programmatic advertising has grown, so too has the tech ecosystem of companies serving the market. However, according to many digital marketing professionals, this ecosystem may soon face increased consolidation as advertisers look to streamline operations and achieve greater scale.



Article: Email Continues to Get More Mobile

Wed, 28 Sep 2016 04:01:00 GMT

US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier.



Article: Japan's Younger Smartphone Users Taken with Twitter

Tue, 27 Sep 2016 04:01:00 GMT

Homegrown social platform Line remains Japan’s leading social network, but Twitter has made a particularly strong impression on the country’s smartphone users ages of 10 to 19. Research suggests these younger Twitter users often have three or more accounts on the service.



Article: Social and Live Video Are Increasingly on the Radars of Marketers, Agencies

Tue, 27 Sep 2016 04:01:00 GMT

As video advertising continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope—the last of which launched a video ad platform in Q2 2016.



Article: Germany's Advertisers Turn to Mobile Programmatic

Tue, 27 Sep 2016 04:01:00 GMT

Mobile advertising and programmatic trading are advancing hand in hand across Western Europe’s main markets. This trend is especially clear in Germany, where programmatic outlays will make up 50% of all mobile display ad spending in 2016.



Newsroom: Deep Divisions in Internet Usage in the Middle East and Africa

Tue, 20 Sep 2016 04:01:00 GMT

Internet penetration is nearly twice as high in the Middle East and North Africa vs. sub-Saharan Africa London, UK (September 20, 2016) — The internet audience in the Middle East […]

The post Deep Divisions in Internet Usage in the Middle East and Africa appeared first on eMarketer Newsroom.




Newsroom: Alibaba Takes the Lead in China’s Digital Ad Market

Tue, 20 Sep 2016 04:01:00 GMT

Baidu drops to second place London, UK (September 20, 2016) — In its latest forecast of ad spending around the world, eMarketer has made upward revisions to both its total […]

The post Alibaba Takes the Lead in China’s Digital Ad Market appeared first on eMarketer Newsroom.




Newsroom: Smartphone Apps Crushing Mobile Web Time

Tue, 20 Sep 2016 04:01:00 GMT

App time swells to 86% of smartphone time New York, NY (September 20, 2016) — When it comes to the amount of time Americans have their heads buried in their […]

The post Smartphone Apps Crushing Mobile Web Time appeared first on eMarketer Newsroom.




Newsroom: Two-Thirds of Display Spending in France Is Programmatic

Thu, 15 Sep 2016 04:01:00 GMT

On mobile, programmatic’s share is even higher London, UK (September 14, 2016) — eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this […]

The post Two-Thirds of Display Spending in France Is Programmatic appeared first on eMarketer Newsroom.




Newsroom: Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

Wed, 14 Sep 2016 04:01:00 GMT

Programmatic direct reaches parity with real-time bidding this year London, UK (September 14, 2016) — The UK will remain a market leader in programmatic digital display ad spending, and this […]

The post Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year appeared first on eMarketer Newsroom.




Newsroom: US Digital Ad Spending to Surpass TV this Year

Tue, 13 Sep 2016 04:01:00 GMT

Will capture 2% of social network ad dollars in US New York, NY (September 6, 2016) — It’s no secret advertisers are flocking to digital at the expense of traditional […]

The post US Digital Ad Spending to Surpass TV this Year appeared first on eMarketer Newsroom.




Newsroom: Programmatic Gobbles Up Display Spending in Germany

Tue, 13 Sep 2016 04:01:00 GMT

Half of mobile display spending is already transacted programmatically London, UK (September 13, 2016) — eMarketer predicts that the programmatic digital display market in Germany will grow by more than […]

The post Programmatic Gobbles Up Display Spending in Germany appeared first on eMarketer Newsroom.




Newsroom: Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year

Tue, 06 Sep 2016 04:01:00 GMT

Will capture 2% of social network ad dollars in US New York, NY (September 6, 2016) — After weathering criticism of its initial ad offerings, Snapchat is poised for explosive […]

The post Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year appeared first on eMarketer Newsroom.




Newsroom: Twitter’s Share of US Social Network Users Is Dropping

Mon, 15 Aug 2016 04:01:00 GMT

US usage will grow just 2%, instead of 8% previously forecast New York, NY (August 15, 2016) — In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its […]

The post Twitter’s Share of US Social Network Users Is Dropping appeared first on eMarketer Newsroom.




Newsroom: eMarketer’s Geoff Ramsey to present at dmexco 2016

Thu, 11 Aug 2016 04:01:00 GMT

eMarketer chairman to lead discussion with Dana Anderson of Mondelez on the new creativity in the digital world LONDON/NEW YORK (August 12, 2016) — eMarketer Chairman and Chief Innovation officer, […]

The post eMarketer’s Geoff Ramsey to present at dmexco 2016 appeared first on eMarketer Newsroom.