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Article: Out-of-Home's Conversion to Digital Accelerates in the UK

Fri, 18 Aug 2017 04:01:00 GMT

Digital out-of-home ad spending surged in Q2 2017 as advertiser adoption and the switchover of prime locations to digital boosted outlays by 30% year over year.



Article: Many App Marketers Think Ad Fraud Is a Serious Problem

Fri, 18 Aug 2017 04:01:00 GMT

Most app marketers see ad fraud as a problem, but only a minority admit to understanding how fraud works—and how it affects the bottom line.



Article: Data Feed for August 18, 2017

Fri, 18 Aug 2017 04:01:00 GMT

A scan of new data from around the world



Article: Businesses Giving Tablets a New Lease on Life

Thu, 17 Aug 2017 04:01:00 GMT

Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth.



Article: Cuba Is on a Slow Crawl Toward Increased Internet Access

Thu, 17 Aug 2017 04:01:00 GMT

Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior.



Article: Data Feed for August 17, 2017

Thu, 17 Aug 2017 04:01:00 GMT

A scan of new data from around the world



Article: Apple Sets Sights on Original Content

Thu, 17 Aug 2017 04:01:00 GMT

Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu.



Article: Data Feed for August 16, 2017

Wed, 16 Aug 2017 04:01:00 GMT

A scan of new data from around the world



Article: The Native App May Be Killing the Mobile Web in Asia-Pacific

Wed, 16 Aug 2017 04:01:00 GMT

Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.



Article: Artificial Intelligence Is Strengthening LegalZoom's Digital Radio Advertising Efforts

Wed, 16 Aug 2017 04:01:00 GMT

John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.



Newsroom: India’s Digital Travel Sales Will Top $22.5 Billion This Year

Wed, 02 Aug 2017 04:01:00 GMT

Will grow 33% from 2016 London, UK (2 August 2017) — Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to […]

The post India’s Digital Travel Sales Will Top $22.5 Billion This Year appeared first on eMarketer Newsroom.




Newsroom: KakaoTalk Users Will Reach 31 Million in South Korea

Thu, 27 Jul 2017 04:01:00 GMT

Nearly 85% of smartphone users in the country will access the platform this year London, UK (July 27, 2017) — A new forecast from eMarketer projects KakaoTalk users in South […]

The post KakaoTalk Users Will Reach 31 Million in South Korea appeared first on eMarketer Newsroom.




Newsroom: Roku Captures Nearly 25% of Streaming Device Users

Wed, 26 Jul 2017 04:01:00 GMT

Chromecast falls to second; Apple still 4th New York, NY (July 26, 2017) — The use of connected TV devices continues on a sharp upward path, with another year of […]

The post Roku Captures Nearly 25% of Streaming Device Users appeared first on eMarketer Newsroom.




Newsroom: Line Will Top 50 Million Users in Japan This Year

Tue, 25 Jul 2017 04:01:00 GMT

Nearly half of internet users in Japan will access the messaging app platform London, UK (July 25, 2017) — Messaging service Line will total 50.2 million individuals in Japan this […]

The post Line Will Top 50 Million Users in Japan This Year appeared first on eMarketer Newsroom.




Newsroom: eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

Tue, 18 Jul 2017 04:01:00 GMT

July 18, 2017 (New York, NY) – eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection […]

The post eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels appeared first on eMarketer Newsroom.




Newsroom: eMarketer Forecasts WeChat Users in China to Top 494 Million

Thu, 13 Jul 2017 04:01:00 GMT

Nearly 85% of mobile messaging users in the country will be on the platform London, UK (July 12, 2017) — Mobile messaging service WeChat is by far the No. 1 chat […]

The post eMarketer Forecasts WeChat Users in China to Top 494 Million appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases New Addressable TV Ad Spending Estimates

Wed, 12 Jul 2017 04:01:00 GMT

New York, NY (July 12, 2017) — Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for […]

The post eMarketer Releases New Addressable TV Ad Spending Estimates appeared first on eMarketer Newsroom.




Newsroom: New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China

Wed, 05 Jul 2017 04:01:00 GMT

Retail ecommerce sales projected to top $1.13 trillion in 2017 London, UK (July 5, 2017) — China—the world’s largest ecommerce market—is set for continued growth in 2017, according to eMarketer’s […]

The post New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China appeared first on eMarketer Newsroom.




Newsroom: eMarketer Forecasts Strong Growth in Facebook Users in India

Wed, 28 Jun 2017 04:01:00 GMT

Mobile devices will drive adoption of the social network London, UK (June 28, 2017) — India has experienced explosive growth in the number of Facebook users over the past few […]

The post eMarketer Forecasts Strong Growth in Facebook Users in India appeared first on eMarketer Newsroom.




Newsroom: eMarketer Increases Estimates for Social Media Usage in China

Tue, 27 Jun 2017 04:01:00 GMT

More than 80% of internet users will use a social network regularly London, UK (June 27, 2017) — More than eight in 10 internet users in China, or 626 million […]

The post eMarketer Increases Estimates for Social Media Usage in China appeared first on eMarketer Newsroom.