Wed, 07 Dec 2016 04:01:00 GMTMarketing automation is gaining favor as a useful tool for finding and converting new customers. Recent surveys of marketing professionals have found automation tools upped the efficiency of new business-building efforts.
Wed, 07 Dec 2016 04:01:00 GMTFoursquare is working to change brick-and-mortar attribution with a new product that measures ad effectiveness based on foot traffic, and provides attribution insight based on the actions that ads drive at specific locations. Chris Rorie, director of research and analytics at Foursquare, spoke with eMarketer’s Maria Minsker about how the tool works and what makes it unique.
Wed, 07 Dec 2016 04:01:00 GMTSnapchat’s “Spectacles” have generated a lot of press, and some glowing reviews, but how excited are consumers about trying out the video-recording sunglasses?
Wed, 07 Dec 2016 04:01:00 GMTWeChat drew heat in the West after it was discovered that some users in markets outside of mainland China were still being subjected to the Chinese government’s content blocking rules. But with censorship and surveillance an expected aspect of doing business in China, does it matter for international brands?
Wed, 07 Dec 2016 04:01:00 GMTHoliday online shipping prices are falling for consumers as more and more retailers offer free shipping services.
Wed, 07 Dec 2016 04:01:00 GMTOnline grocery shopping is at the tipping point, thanks to shifting consumer attitudes and innovations at the brick-and-mortar level. In the latest sign of change, Amazon unveiled a concept grocery store in Seattle that offers a no-checkout experience.
Wed, 07 Dec 2016 04:01:00 GMTApple has been cleared to fly drones, which it will use to improve its map product. The effort reflects not only tough competition with Google Maps, but also the growing importance of location targeting in an ever-more mobile world.
Wed, 07 Dec 2016 04:01:00 GMTMany Swedish shoppers expect to use their phones to compare prices while shopping for Christmas gifts this year. But they won’t just be comparing prices—they’ll also be getting product information and checking on product availability.
Tue, 06 Dec 2016 04:01:00 GMT
New currency rules limit online buying options London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for Indiaâ€™s retail ecommerce sector, reflecting the expected impact of the countryâ€™s […]
Tue, 06 Dec 2016 04:01:00 GMTThe gain is modest, 0.7%, but it stems a series of declines dating back to 2012, the last year the measure showed an increase. The declines, and next year’s projected gain, mainly reflect fluctuations in oil prices.
Tue, 06 Dec 2016 04:01:00 GMTNew currency rules are expected to sharply reduce COD payments, a common system for ecommerce in the market. But ecommerce will still register strong growth.
Wed, 30 Nov 2016 04:01:00 GMT
eMarketer unveils a new metric in its coverage of South Korea London, UK (November 30, 2016) — This year marks a major milestone for media consumption in South Korea as […]
The post Adults in South Korea to Spend More Time with Digital than TV This Year appeared first on eMarketer Newsroom.
Tue, 29 Nov 2016 04:01:00 GMT
France shows fastest growth in the region London, UK (November 29, 2016) — Mobile phone messaging apps will be used by more than 149 million consumers in Western Europe in […]
The post UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe appeared first on eMarketer Newsroom.
Mon, 28 Nov 2016 04:01:00 GMT
APAC region has more than 805 million mobile messaging app users London, UK (November 28, 2016) — By 2019, more than one-quarter of the worldâ€™s population will be using mobile […]
The post More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019 appeared first on eMarketer Newsroom.
Tue, 22 Nov 2016 04:01:00 GMT
eMarketer forecast puts digital above TV for the first time London, UK (November 22, 2016) —Â Next year will mark a major milestone for media consumption in France. According to eMarketerâ€™s […]
Tue, 22 Nov 2016 04:01:00 GMT
eMarketer’s new estimates show a wide split between old and new media London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digitalâ€”by […]
The post In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention appeared first on eMarketer Newsroom.
Wed, 16 Nov 2016 04:01:00 GMT
This year, mobile time surpasses desktop and laptop time London, UK (November 16, 2016) — Next year will mark a major milestone for media consumption in Germany as average time […]
The post Adults in Germany to Spend More Time with Digital than TV Next Year appeared first on eMarketer Newsroom.
Fri, 11 Nov 2016 04:01:00 GMT
NEW YORK AND LONDON (November 10, 2016) â€“ eMarketer, in collaboration with Starcom Worldwide, has published its annual â€œGlobal Media Intelligence (GMI) Reportâ€ on key digital trends worldwide, designed for […]
Wed, 09 Nov 2016 04:01:00 GMT
Next year, more than half of all media time in the UK will be spent with digital devices London, UK (November 9, 2016) — In 2016, for the first time, […]
The post Mobile Takes Majority Share of UK Time with Digital Media appeared first on eMarketer Newsroom.
Mon, 07 Nov 2016 04:01:00 GMT
Fewer than 20% of smartphone users use proximity mobile payments this year New York, NY (November 7, 2016) — Despite double-digit growth this year and next, Americansâ€™ use of mobile […]
The post Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption appeared first on eMarketer Newsroom.