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Article: More than a Quarter of Ad Spend in France Devoted to Digital

Wed, 22 Mar 2017 04:01:00 GMT

Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.



Article: Viewthroughs Gain Attention as Attribution Tactic

Wed, 22 Mar 2017 04:01:00 GMT

A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model.



Article: Boxever Tackles the Challenge of the Single Customer View to Personalize Across Channels

Wed, 22 Mar 2017 04:01:00 GMT

John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.



Article: Channel 4 Study Challenges Social Video Ads' Value

Wed, 22 Mar 2017 04:01:00 GMT

Are UK marketers paying more for less effective advertising when they choose to place video ads on social platforms instead of TV broadcasters’ video-on-demand platforms? A study commissioned by Channel 4 argues the answer is yes.



Article: In France, More Men Own IoT Devices

Wed, 22 Mar 2017 04:01:00 GMT

Nearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women.



Article: Listen In: The Lowdown on Ad Blockers

Wed, 22 Mar 2017 04:01:00 GMT

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them.



Article: Recommended Reading: March 22, 2017

Wed, 22 Mar 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: adidas focuses on digital; Amazon’s Alexa will now shop for you; and more.



Article: Advertisers in Vietnam Tap Social, Search

Wed, 22 Mar 2017 04:01:00 GMT

Businesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation.



Article: Google Plans Stricter Ad Safeguards

Wed, 22 Mar 2017 04:01:00 GMT

The search giant is promising greater brand safety in the wake of complaints from major advertisers that their ads had appeared next to objectionable content. How much safety can be guaranteed online?



Newsroom: eMarketer Unveils Estimates for Native Ad Spending

Tue, 21 Mar 2017 04:01:00 GMT

Native makes up more than 50% of digital display spend New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer […]

The post eMarketer Unveils Estimates for Native Ad Spending appeared first on eMarketer Newsroom.




Article: Are AR and VR Ads Compelling Enough?

Tue, 21 Mar 2017 04:01:00 GMT

While most agency execs find augmented reality ads and virtual reality ads to be very compelling, few are actually buying any for clients.



Newsroom: TV Will Account for Nearly 40% of Ad Spend in India

Thu, 16 Mar 2017 04:01:00 GMT

But Mobile Ad Spending Will Grow by 85% London, UK (March 16, 2017) — Traditional media ad spending—especially on television and print—will remain the most popular advertising medium in India […]

The post TV Will Account for Nearly 40% of Ad Spend in India appeared first on eMarketer Newsroom.




Newsroom: Google, Facebook Increase Their Grip on Digital Ad Market

Tue, 14 Mar 2017 04:01:00 GMT

Twitter’s US ad revenue to drop nearly 5% this year New York, NY (March 14, 2017) — US digital ad spending will reach $83.00 billion in 2017, representing an increase of […]

The post Google, Facebook Increase Their Grip on Digital Ad Market appeared first on eMarketer Newsroom.




Newsroom: More Than a Third of UK Ad Spend Going Mobile in 2017

Wed, 08 Mar 2017 04:01:00 GMT

London, UK (March 8, 2017) — Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK […]

The post More Than a Third of UK Ad Spend Going Mobile in 2017 appeared first on eMarketer Newsroom.




Newsroom: Mobile Drives Digital Ad Spending in China

Tue, 07 Mar 2017 04:01:00 GMT

London, UK (March 8, 2017) — Mobile is on pace to become the leading ad spending channel in China, according to eMarketer’s latest forecast. By 2021, almost 60% of total […]

The post Mobile Drives Digital Ad Spending in China appeared first on eMarketer Newsroom.




Newsroom: eMarketer Announces Launch of eMarketer Retail

Wed, 01 Mar 2017 04:01:00 GMT

New York (March 1, 2017) – For more than 20 years, eMarketer has been the first place to look for intelligence about digital marketing and media. Now it’s taking its […]

The post eMarketer Announces Launch of eMarketer Retail appeared first on eMarketer Newsroom.




Newsroom: eMarketer Unveils New Estimates for UK Gamers

Wed, 15 Feb 2017 04:01:00 GMT

London, UK (February 15, 2017) — By 2019, half of all internet users in the UK will be playing games digitally at least once a month, according to eMarketer’s first-ever UK […]

The post eMarketer Unveils New Estimates for UK Gamers appeared first on eMarketer Newsroom.




Newsroom: eMarketer Scales Back Estimates of Ad Blocking in the US

Wed, 15 Feb 2017 04:01:00 GMT

Ad blockers still make up more than one-quarter of internet users New York, NY (February 15, 2017) — eMarketer has scaled back its estimates of ad blocking users in the […]

The post eMarketer Scales Back Estimates of Ad Blocking in the US appeared first on eMarketer Newsroom.




Newsroom: New eMarketer Estimates Show Huge Snapchat User Growth in UK

Tue, 07 Feb 2017 04:01:00 GMT

London, UK (February 7, 2017) — Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, […]

The post New eMarketer Estimates Show Huge Snapchat User Growth in UK appeared first on eMarketer Newsroom.




Newsroom: eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan

Mon, 06 Feb 2017 04:01:00 GMT

London, UK (February 6, 2017) — In collaboration with IAB Singapore, eMarketer’s first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit growth in 2017 as the […]

The post eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan appeared first on eMarketer Newsroom.