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Article: Mobile Has Largely Displaced Other Channels for Email

Tue, 24 Oct 2017 04:01:00 GMT

Email remains a tried-and-true messaging channel. New research underscores how dominant mobile has become to the medium.



Article: Data Feed for October 24, 2017

Tue, 24 Oct 2017 04:01:00 GMT

A scan of new data from around the world



Article: Listen In: Nielsen Extends TV-Style Ratings to Streaming Services

Tue, 24 Oct 2017 04:01:00 GMT

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about Nielsen's new subscription video-on-demand content ratings service.



Article: Marketers' Roundtable: How Effective Is Snapchat Advertising in 2017?

Mon, 23 Oct 2017 04:01:00 GMT

Brand marketers and agency executives share their experiences using Snapchat for organic and paid campaigns.



Article: Data Feed for October 23, 2017

Mon, 23 Oct 2017 04:01:00 GMT

A scan of new data from around the world



Article: Listen In: How Do Americans Feel About Driverless Cars?

Mon, 23 Oct 2017 04:01:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock talks about the concerns and benefits of driverless cars.



Article: Consumers Concerned About IoT Device Hacking

Mon, 23 Oct 2017 04:01:00 GMT

The number of internet of things (IoT) devices is set to explode over the coming years, but research shows a majority of consumers are worried about the potential for them to be hacked.



Newsroom: Chandler Jones presented a terrifying matchup for Greg Robinson, but Detroit’s left tackle more than held up in his firs

Sun, 22 Oct 2017 04:01:00 GMT

biggest prize back on the pedestal it deserves? Let keep its destination unknown all the way until the last game of the season!. 10, 2017″ > >South River forced to […]

The post Chandler Jones presented a terrifying matchup for Greg Robinson, but Detroit’s left tackle more than held up in his firs appeared first on eMarketer Newsroom.




Newsroom: The whole offense is changing with quarterback Jay Cutler out. J is a guy that did a lot of good things. Year, a lot of

Sun, 22 Oct 2017 04:01:00 GMT

advertising, ticketing, and broadcast rights deals; at the same time, they will keep all local revenues up to a set amount each year (past that amount, a portion of the […]

The post The whole offense is changing with quarterback Jay Cutler out. J is a guy that did a lot of good things. Year, a lot of appeared first on eMarketer Newsroom.




Newsroom: Week 1 is the wrong time for sweeping declarations, and the Seahawks’ offense will have an opportunity to improve next w

Sun, 22 Oct 2017 04:01:00 GMT

performance in their 19 3 win against the. WR TERRANCE WILLIAMS led team with 68 rec. So that failure was tough; that was a tough pill.”. But it wasn who […]

The post Week 1 is the wrong time for sweeping declarations, and the Seahawks’ offense will have an opportunity to improve next w appeared first on eMarketer Newsroom.




Newsroom: Cal Poly is 0 3 and the last loss really hurt. ROLLE: I actually wanted to be a neurosurgeon, believe it or not. Xbox Li

Sun, 22 Oct 2017 04:01:00 GMT

professional sporting events are not actually being conducted out of a sense of patriotism, but for profit in the form of millions in taxpayer dollars going from the Department of […]

The post Cal Poly is 0 3 and the last loss really hurt. ROLLE: I actually wanted to be a neurosurgeon, believe it or not. Xbox Li appeared first on eMarketer Newsroom.




Newsroom: (Published Wednesday, Sept. Just like Gavin will likely be remembered for his bowl return, Seminoles fans will remember

Sat, 21 Oct 2017 04:01:00 GMT

two sides previously attempted to negotiate a separate agreement on another meaningful issue the sport’s system of player discipline and Goodell’s role in it but a deal collapsed at the […]

The post (Published Wednesday, Sept. Just like Gavin will likely be remembered for his bowl return, Seminoles fans will remember appeared first on eMarketer Newsroom.




Newsroom: There are two sides in each league. East and West five teams per division. The fantasy season only last the length of th

Fri, 20 Oct 2017 04:01:00 GMT

coming off a tough and physical win at Tennessee in Week 1. Lynch’s numbers 18 carries, 76 yards but his energetic and physical style reminded many people of his “Beast […]

The post There are two sides in each league. East and West five teams per division. The fantasy season only last the length of th appeared first on eMarketer Newsroom.




Newsroom: Entry level salaries are attractive as well. Of the 45 injuries, 14 of them led to permanent disabilities, including par

Fri, 20 Oct 2017 04:01:00 GMT

their first year in the league, with some stars collecting huge sums while other new players pull in much more modest earnings.. For example, earlier this month, the team IAM […]

The post Entry level salaries are attractive as well. Of the 45 injuries, 14 of them led to permanent disabilities, including par appeared first on eMarketer Newsroom.




Article: AI Can't Devise Your Creative, but It Can Do the What, Where and When

Fri, 20 Oct 2017 04:01:00 GMT

Allen Nance, global CMO at Emarsys, discusses what human and machine marketers are each meant to do.



Article: Data Feed for October 20, 2017

Fri, 20 Oct 2017 04:01:00 GMT

A scan of new data from around the world



Article: Mobile App Users Warm to Rewarded Video, Playable Ads

Fri, 20 Oct 2017 04:01:00 GMT

What sort of mobile app ad formats are playing well with audiences? Rewarded video, for one, according to a new survey. But these users aren't so hot on interstitial ads and pre- and mid-roll video.



Newsroom: India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates

Thu, 05 Oct 2017 04:01:00 GMT

A growing demand for smartphones will fuel mobile ad expenditures London, 5 October, 2017: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming […]

The post India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates appeared first on eMarketer Newsroom.




Newsroom: Digital Ad Spend Set to Surge in Southeast Asia

Wed, 27 Sep 2017 04:01:00 GMT

Strong mobile investment predicted across the region London, 28 Sept 2017: Digital ad spend in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile […]

The post Digital Ad Spend Set to Surge in Southeast Asia appeared first on eMarketer Newsroom.




Newsroom: Mobile to make up more than half of all digital ad spend in Nordics

Wed, 27 Sep 2017 04:01:00 GMT

London, 27 September 2017: In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s […]

The post Mobile to make up more than half of all digital ad spend in Nordics appeared first on eMarketer Newsroom.