Subscribe: eMarketer Articles
http://feeds.emarketer.com/Articles.xml?src=rss_gray_center_home
Added By: Feedage Forager Feedage Grade A rated
Language: English
Tags:
emarketer newsroom  emarketer  mobile  newsroom emarketer  newsroom  nofollow emarketer  nofollow  rel nofollow  rel  time  year 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: eMarketer Articles

eMarketer Articles and Newsroom Posts



Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research



Copyright: Copyright 2016 eMarketer, Inc. All Rights Reserved.
 



Article: Marketers Lean on Automation Technology to Drive Leads

Wed, 07 Dec 2016 04:01:00 GMT

Marketing automation is gaining favor as a useful tool for finding and converting new customers. Recent surveys of marketing professionals have found automation tools upped the efficiency of new business-building efforts.



Article: Foursquare Leverages Location for Attribution

Wed, 07 Dec 2016 04:01:00 GMT

Foursquare is working to change brick-and-mortar attribution with a new product that measures ad effectiveness based on foot traffic, and provides attribution insight based on the actions that ads drive at specific locations. Chris Rorie, director of research and analytics at Foursquare, spoke with eMarketer’s Maria Minsker about how the tool works and what makes it unique.



Article: Snapchat Spectacles: Plenty of Buzz, Not a Lot of Product

Wed, 07 Dec 2016 04:01:00 GMT

Snapchat’s “Spectacles” have generated a lot of press, and some glowing reviews, but how excited are consumers about trying out the video-recording sunglasses?



Article: WeChat's Content Blocking Extends Overseas

Wed, 07 Dec 2016 04:01:00 GMT

WeChat drew heat in the West after it was discovered that some users in markets outside of mainland China were still being subjected to the Chinese government’s content blocking rules. But with censorship and surveillance an expected aspect of doing business in China, does it matter for international brands?



Article: Free Delivery Offers Drive Shipping Prices Lower for Consumers

Wed, 07 Dec 2016 04:01:00 GMT

Holiday online shipping prices are falling for consumers as more and more retailers offer free shipping services.



Article: At Amazon's New Grocery Store, You Grab and Go, No Checkout

Wed, 07 Dec 2016 04:01:00 GMT

Online grocery shopping is at the tipping point, thanks to shifting consumer attitudes and innovations at the brick-and-mortar level. In the latest sign of change, Amazon unveiled a concept grocery store in Seattle that offers a no-checkout experience.



Article: Apple Looks to Drones to Upgrade Maps

Wed, 07 Dec 2016 04:01:00 GMT

Apple has been cleared to fly drones, which it will use to improve its map product. The effort reflects not only tough competition with Google Maps, but also the growing importance of location targeting in an ever-more mobile world.



Article: Shoppers in Sweden Quick to Compare Prices via Mobile Phone

Wed, 07 Dec 2016 04:01:00 GMT

Many Swedish shoppers expect to use their phones to compare prices while shopping for Christmas gifts this year. But they won’t just be comparing prices—they’ll also be getting product information and checking on product availability.



Newsroom: eMarketer Cuts Estimates for Ecommerce in India

Tue, 06 Dec 2016 04:01:00 GMT

New currency rules limit online buying options London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for India’s retail ecommerce sector, reflecting the expected impact of the country’s […]

The post eMarketer Cuts Estimates for Ecommerce in India appeared first on eMarketer Newsroom.




Article: Retail Sales in France to Rebound Next Year

Tue, 06 Dec 2016 04:01:00 GMT

The gain is modest, 0.7%, but it stems a series of declines dating back to 2012, the last year the measure showed an increase. The declines, and next year’s projected gain, mainly reflect fluctuations in oil prices.



Article: eMarketer Cuts Estimates for Ecommerce in India

Tue, 06 Dec 2016 04:01:00 GMT

New currency rules are expected to sharply reduce COD payments, a common system for ecommerce in the market. But ecommerce will still register strong growth.



Newsroom: Adults in South Korea to Spend More Time with Digital than TV This Year

Wed, 30 Nov 2016 04:01:00 GMT

eMarketer unveils a new metric in its coverage of South Korea London, UK (November 30, 2016) — This year marks a major milestone for media consumption in South Korea as […]

The post Adults in South Korea to Spend More Time with Digital than TV This Year appeared first on eMarketer Newsroom.




Newsroom: UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe

Tue, 29 Nov 2016 04:01:00 GMT

France shows fastest growth in the region London, UK (November 29, 2016) — Mobile phone messaging apps will be used by more than 149 million consumers in Western Europe in […]

The post UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe appeared first on eMarketer Newsroom.




Newsroom: More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019

Mon, 28 Nov 2016 04:01:00 GMT

APAC region has more than 805 million mobile messaging app users London, UK (November 28, 2016) — By 2019, more than one-quarter of the world’s population will be using mobile […]

The post More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019 appeared first on eMarketer Newsroom.




Newsroom: Media Time Will Tilt Digital in France in 2017

Tue, 22 Nov 2016 04:01:00 GMT

eMarketer forecast puts digital above TV for the first time London, UK (November 22, 2016) — Next year will mark a major milestone for media consumption in France. According to eMarketer’s […]

The post Media Time Will Tilt Digital in France in 2017 appeared first on eMarketer Newsroom.




Newsroom: In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention

Tue, 22 Nov 2016 04:01:00 GMT

eMarketer’s new estimates show a wide split between old and new media London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digital—by […]

The post In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention appeared first on eMarketer Newsroom.




Newsroom: Adults in Germany to Spend More Time with Digital than TV Next Year

Wed, 16 Nov 2016 04:01:00 GMT

This year, mobile time surpasses desktop and laptop time London, UK (November 16, 2016) — Next year will mark a major milestone for media consumption in Germany as average time […]

The post Adults in Germany to Spend More Time with Digital than TV Next Year appeared first on eMarketer Newsroom.




Newsroom: eMarketer and Starcom Worldwide Release Sixth Annual Report on the State of the Global Media Landscape

Fri, 11 Nov 2016 04:01:00 GMT

NEW YORK AND LONDON (November 10, 2016) – eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for […]

The post eMarketer and Starcom Worldwide Release Sixth Annual Report on the State of the Global Media Landscape appeared first on eMarketer Newsroom.




Newsroom: Mobile Takes Majority Share of UK Time with Digital Media

Wed, 09 Nov 2016 04:01:00 GMT

Next year, more than half of all media time in the UK will be spent with digital devices London, UK (November 9, 2016) — In 2016, for the first time, […]

The post Mobile Takes Majority Share of UK Time with Digital Media appeared first on eMarketer Newsroom.




Newsroom: Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption

Mon, 07 Nov 2016 04:01:00 GMT

Fewer than 20% of smartphone users use proximity mobile payments this year New York, NY (November 7, 2016) — Despite double-digit growth this year and next, Americans’ use of mobile […]

The post Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption appeared first on eMarketer Newsroom.