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Article: Using the Right Technology and Data to Keep Mobile App Users Engaged

Wed, 22 Nov 2017 04:01:00 GMT

Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.



Article: Listen In: Thankful/Not Thankful: Digital Developments We Loved and Hated in 2017

Wed, 22 Nov 2017 04:01:00 GMT

In a special Thanksgiving episode of eMarketer's "Behind the Numbers" podcast, hosts Marcus Johnson and Ezra Palmer consider some of this year's key trends—pricey smartphones, massive digital sales days and more—and ask a simple question: "Should we be thankful for this?"



Article: Advertisers Express Interest in Bringing Programmatic In-House

Wed, 22 Nov 2017 04:01:00 GMT

With programmatic raising concerns related to inventory quality, brand safety and viewability, talk about advertisers bringing such efforts in-house has grown. But surprisingly few have actually done so.



Article: B2B Marketers Find Content Downloads Drive Conversions

Wed, 22 Nov 2017 04:01:00 GMT

B2B marketers deal with a more complex path to purchase. New research shows that offering potential clients content downloads can help to drive conversions.



Article: Listen In: Spotify's Approach to Targeting and Personalization

Tue, 21 Nov 2017 04:01:00 GMT

In the latest episode of eMarketer's "Behind the Numbers" podcast, we welcome Spotify's Danielle Lee for a conversation about personalization, targeting and people-based marketing.



Article: Here's How Mobile App Publishers Are Defending Against Ad Fraud

Mon, 20 Nov 2017 04:01:00 GMT

Ad fraud remains a top concern for those running mobile campaigns. A new report by Singular found that solutions include rule-based and statistical methods.



Article: A Positive Outlook for Canada's Podcast Market

Mon, 20 Nov 2017 04:01:00 GMT

Corey Coates, co-founder and chief expectations manager at Podfly Productions, discusses Canada's podcast space.



Article: Marketing in Singapore: Embracing Campaign Goals Over Metrics

Fri, 17 Nov 2017 04:01:00 GMT

Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.



Article: Listen In: Top Marketers Discuss Brand Safety

Fri, 17 Nov 2017 04:01:00 GMT

In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.



Article: Can Too Much Phone Usage Affect a Relationship?

Fri, 17 Nov 2017 04:01:00 GMT

A survey of US mobile phone users finds that the more time respondents spend on their devices, the more likely they are to report troubled relationships.



Newsroom: Amazon’s Share of US Ecommerce to Surpass 40% In 2017

Thu, 26 Oct 2017 04:01:00 GMT

Top 10 retailers make up nearly two-thirds of US ecommerce sales In eMarketer’s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the […]

The post Amazon’s Share of US Ecommerce to Surpass 40% In 2017 appeared first on eMarketer Newsroom.




Newsroom: eMarketer and Starcom Worldwide Release Seventh Annual Report on the State of the Global Media Landscape

Wed, 25 Oct 2017 04:01:00 GMT

NEW YORK AND LONDON (October 25, 2017) – eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for […]

The post eMarketer and Starcom Worldwide Release Seventh Annual Report on the State of the Global Media Landscape appeared first on eMarketer Newsroom.




Newsroom: India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates

Thu, 05 Oct 2017 04:01:00 GMT

A growing demand for smartphones will fuel mobile ad expenditures London, 5 October, 2017: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming […]

The post India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates appeared first on eMarketer Newsroom.




Newsroom: Digital Ad Spend Set to Surge in Southeast Asia

Wed, 27 Sep 2017 04:01:00 GMT

Strong mobile investment predicted across the region London, 28 Sept 2017: Digital ad spend in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile […]

The post Digital Ad Spend Set to Surge in Southeast Asia appeared first on eMarketer Newsroom.




Newsroom: Mobile to make up more than half of all digital ad spend in Nordics

Wed, 27 Sep 2017 04:01:00 GMT

London, 27 September 2017: In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s […]

The post Mobile to make up more than half of all digital ad spend in Nordics appeared first on eMarketer Newsroom.




Newsroom: Google and Facebook Tighten Grip on US Digital Ad Market

Thu, 21 Sep 2017 04:01:00 GMT

Duopoly to grab more than 60% of 2017 digital ad spend New York, NY (September 21, 2017) — It’s no longer news to say that Google and Facebook dominate the […]

The post Google and Facebook Tighten Grip on US Digital Ad Market appeared first on eMarketer Newsroom.




Newsroom: Digital Duopoly to Remain Dominant in UK Ad Race

Mon, 18 Sep 2017 04:01:00 GMT

Google and Facebook forecast to garner more than half of all digital ad investment through 2019 London, UK (18 September 2017) — Google and Facebook will continue to dominate the digital advertising […]

The post Digital Duopoly to Remain Dominant in UK Ad Race appeared first on eMarketer Newsroom.




Newsroom: Digital Video Ad Spend to Overtake TV in China by 2021

Wed, 13 Sep 2017 04:01:00 GMT

BAT companies, fueled by mobile activity, continue to dominate the marketplace London, UK (13 September 2017) — In 2017, for the first time, smartphones will be the preferred method to […]

The post Digital Video Ad Spend to Overtake TV in China by 2021 appeared first on eMarketer Newsroom.




Newsroom: eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates

Wed, 13 Sep 2017 04:01:00 GMT

By 2021, pay TV audience will shrink nearly 10% New York, NY (September 13, 2017) — eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth […]

The post eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates appeared first on eMarketer Newsroom.




Newsroom: Smartphones Use in the UK to Reach New Milestone

Tue, 12 Sep 2017 04:01:00 GMT

London, UK (12 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest […]

The post Smartphones Use in the UK to Reach New Milestone appeared first on eMarketer Newsroom.