Wed, 22 Mar 2017 04:01:00 GMTMarketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.
Wed, 22 Mar 2017 04:01:00 GMTA recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model.
Wed, 22 Mar 2017 04:01:00 GMTJohn Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.
Wed, 22 Mar 2017 04:01:00 GMTAre UK marketers paying more for less effective advertising when they choose to place video ads on social platforms instead of TV broadcasters’ video-on-demand platforms? A study commissioned by Channel 4 argues the answer is yes.
Wed, 22 Mar 2017 04:01:00 GMTNearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women.
Wed, 22 Mar 2017 04:01:00 GMTIn the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them.
Wed, 22 Mar 2017 04:01:00 GMTeMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: adidas focuses on digital; Amazon’s Alexa will now shop for you; and more.
Wed, 22 Mar 2017 04:01:00 GMTBusinesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation.
Wed, 22 Mar 2017 04:01:00 GMTThe search giant is promising greater brand safety in the wake of complaints from major advertisers that their ads had appeared next to objectionable content. How much safety can be guaranteed online?
Tue, 21 Mar 2017 04:01:00 GMT
Native makes up more than 50% of digital display spend New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer […]
The post eMarketer Unveils Estimates for Native Ad Spending appeared first on eMarketer Newsroom.
Tue, 21 Mar 2017 04:01:00 GMTWhile most agency execs find augmented reality ads and virtual reality ads to be very compelling, few are actually buying any for clients.
Thu, 16 Mar 2017 04:01:00 GMT
But Mobile Ad Spending Will Grow by 85% London, UK (March 16, 2017) â€” Traditional media ad spendingâ€”especially on television and printâ€”will remain the most popular advertising medium in India […]
The post TV Will Account for Nearly 40% of Ad Spend in India appeared first on eMarketer Newsroom.
Tue, 14 Mar 2017 04:01:00 GMT
Twitter’s US ad revenue to drop nearly 5% this year New York, NY (March 14, 2017) —Â US digital ad spending will reach $83.00 billion in 2017, representing an increase of […]
The post Google, Facebook Increase Their Grip on Digital Ad Market appeared first on eMarketer Newsroom.
Wed, 08 Mar 2017 04:01:00 GMT
London, UK (March 8, 2017) â€” Mobile ad spending in the UK will reach almost Â£7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK […]
The post More Than a Third of UK Ad Spend Going Mobile in 2017 appeared first on eMarketer Newsroom.
Tue, 07 Mar 2017 04:01:00 GMT
London, UK (March 8, 2017) â€” Mobile is on pace to become the leading ad spending channel in China, according to eMarketerâ€™s latest forecast. By 2021, almost 60% of total […]
Wed, 01 Mar 2017 04:01:00 GMT
New York (March 1, 2017) â€“ For more than 20 years, eMarketer has been the first place to look for intelligence about digital marketing and media. Now itâ€™s taking its […]
Wed, 15 Feb 2017 04:01:00 GMT
London, UK (February 15, 2017)Â â€” By 2019, half of all internet users in the UK will be playing games digitally at least once a month, according to eMarketerâ€™s first-ever UK […]
Wed, 15 Feb 2017 04:01:00 GMT
Ad blockers still make up more than one-quarter of internet users New York, NY (February 15, 2017) — eMarketer has scaled back its estimates of ad blocking users in the […]
The post eMarketer Scales Back Estimates of Ad Blocking in the US appeared first on eMarketer Newsroom.
Tue, 07 Feb 2017 04:01:00 GMT
London, UK (February 7, 2017)Â â€”Â Snapchatâ€™s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketerâ€™s latest mobile usage forecast. Strong growth will continue, […]
The post New eMarketer Estimates Show Huge Snapchat User Growth in UK appeared first on eMarketer Newsroom.
Mon, 06 Feb 2017 04:01:00 GMT
London, UKÂ (February 6, 2017) â€”Â In collaboration with IAB Singapore, eMarketerâ€™s first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit growth in 2017 as the […]