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Article: SAP's Top Social Sellers Have a Quota Achievement of Over 160%

Tue, 21 Feb 2017 04:01:00 GMT

Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.



Article: Amazon Powers Past All Comers for UK Paid Search Performance

Tue, 21 Feb 2017 04:01:00 GMT

Amazon was the UK’s top retailer as ranked by paid search ad clicks on desktop in 2016, outpacing a pack populated largely by global travel and domestic retail brands.



Article: Hacking Hasn't Made a Big Impact on Online Shopping Habits

Tue, 21 Feb 2017 04:01:00 GMT

Worries about data breaches aren’t keeping US consumers from hitting the buy button.



Article: Recommended Reading: February 21, 2017

Tue, 21 Feb 2017 04:01:00 GMT

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Snapchat Spectacles are now available online; Alibaba teams up with Bailian; and more.



Article: Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust

Tue, 21 Feb 2017 04:01:00 GMT

Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers’ personal information.



Article: Alibaba's Tmall Maintains Reign Over China's Retail Ecommerce

Tue, 21 Feb 2017 04:01:00 GMT

Alibaba’s Tmall continues to reign supreme over competitors in China’s retail ecommerce space. But JD.com has seen significant revenue gains over the past year, and has a deep-pocketed stakeholder—Walmart.



Article: Most Millennials Have Watched Live Video Online

Tue, 21 Feb 2017 04:01:00 GMT

Young people are watching and creating live videos, and marketers are paying close attention, even if they are not sure how to harness the platform.



Article: Who Purchases Digital Entertainment Products in Germany?

Tue, 21 Feb 2017 04:01:00 GMT

A recent study found that the majority of internet users in Germany who researched and purchased entertainment products digitally in Q4 2016 were ages 20 to 49.



Article: Which Data Sources Help APAC Marketers Track Customer Purchase Paths?

Tue, 21 Feb 2017 04:01:00 GMT

Many marketers throughout Asia-Pacific are likely to use CRM data to better understand the customer journey.



Article: Pressures of the Center Grocery Aisle Erupt

Mon, 20 Feb 2017 04:01:00 GMT

As consumers’ food preferences shift from processed to fresh options, traditional food giants try cost-cutting, mergers and more.



Newsroom: eMarketer Unveils New Estimates for UK Gamers

Wed, 15 Feb 2017 04:01:00 GMT

London, UK (February 15, 2017) — By 2019, half of all internet users in the UK will be playing games digitally at least once a month, according to eMarketer’s first-ever UK […]

The post eMarketer Unveils New Estimates for UK Gamers appeared first on eMarketer Newsroom.




Newsroom: eMarketer Scales Back Estimates of Ad Blocking in the US

Wed, 15 Feb 2017 04:01:00 GMT

Ad blockers still make up more than one-quarter of internet users New York, NY (February 15, 2017) — eMarketer has scaled back its estimates of ad blocking users in the […]

The post eMarketer Scales Back Estimates of Ad Blocking in the US appeared first on eMarketer Newsroom.




Newsroom: New eMarketer Estimates Show Huge Snapchat User Growth in UK

Tue, 07 Feb 2017 04:01:00 GMT

London, UK (February 7, 2017) — Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, […]

The post New eMarketer Estimates Show Huge Snapchat User Growth in UK appeared first on eMarketer Newsroom.




Newsroom: eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan

Mon, 06 Feb 2017 04:01:00 GMT

London, UK (January 6, 2017) — In collaboration with IAB Singapore, eMarketer’s first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit growth in 2017 as the […]

The post eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan appeared first on eMarketer Newsroom.




Newsroom: New eMarketer Estimates Show Pay TV Audience Edging Lower

Tue, 17 Jan 2017 04:01:00 GMT

Subscribers stack OTT services, shave the cord New York, NY (January 17, 2016) — One in five US adults will not watch traditional pay TV programming in 2017, according to […]

The post New eMarketer Estimates Show Pay TV Audience Edging Lower appeared first on eMarketer Newsroom.




Newsroom: eMarketer Slashes Growth Outlook for Wearables

Tue, 20 Dec 2016 04:01:00 GMT

Devices haven’t won over users other than early adopters New York, NY (December 20, 2016) — Don’t expect to see too many wearable devices like Apple Watches and Fitbits under […]

The post eMarketer Slashes Growth Outlook for Wearables appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region

Wed, 14 Dec 2016 04:01:00 GMT

China makes up more than half of the viewers in the region London, UK (December 14, 2016) — Digital video will be watched by more than 998.0 million people in […]

The post eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region appeared first on eMarketer Newsroom.




Newsroom: In 2017, 60% of the US Population Will Be Digital Banking Users

Wed, 14 Dec 2016 04:01:00 GMT

New York, NY (December 14, 2016) — In 2017, nearly 60% of the US population will be digital banking users, according to eMarketer’s new forecast. Some 150.7 million adults will […]

The post In 2017, 60% of the US Population Will Be Digital Banking Users appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe

Mon, 12 Dec 2016 04:01:00 GMT

France and Germany lag much of the region London, UK (December 12, 2016) — eMarketer updated its estimates for digital video use in Western Europe, predicting that more than seven […]

The post eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe appeared first on eMarketer Newsroom.




Newsroom: eMarketer Cuts Estimates for Ecommerce in India

Tue, 06 Dec 2016 04:01:00 GMT

New currency rules limit online buying options London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for India’s retail ecommerce sector, reflecting the expected impact of the country’s […]

The post eMarketer Cuts Estimates for Ecommerce in India appeared first on eMarketer Newsroom.