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Article: For Telecoms, the Ad Tech Opportunity Is Massive

Wed, 18 Jan 2017 04:01:00 GMT

Verizon has made waves with its acquisitions of AOL and Yahoo, which industry experts have pointed to as an investment in advertising technology. But the company is not alone—other telecom giants in Europe and Asia have made ad tech plays as well. Matt Keiser, CEO of email advertising company LiveIntent, has been following the trend and shared his insight with eMarketer’s Maria Minsker on what’s to come.



Article: Survey Finds US Teens Upped Daily Facebook Usage in 2016

Wed, 18 Jan 2017 04:01:00 GMT

Roughly two-thirds of teens say they used the platform daily last year, an even higher percentage than in 2014.



Article: Card Clash: Mobile Payments Take Hold in the UK

Wed, 18 Jan 2017 04:01:00 GMT

Consumers in the UK are opening their mobile phones to payment functions that allow for increased spending, security and accounting, according to Nathan Gill, vice president of commerce enablement and global innovation at payment solutions provider Verifone. eMarketer’s Sean Creamer spoke to Gill about mobile payments adoption in the UK and the promise they hold to allow consumers and brands to have more comprehensive interactions.



Article: Agency-Client Relationships Fraying in Germany

Wed, 18 Jan 2017 04:01:00 GMT

Over 80% of advertising and marketing agencies in Germany enjoyed positive relations with their clients in the past few years, and a similar share of clients felt the same. But the need for speed, cost efficiency and specialist know-how are straining these bonds.



Article: Hey, Siri, Do My Homework!

Wed, 18 Jan 2017 04:01:00 GMT

Digital assistants are taking over and many people—primarily teens and millennials—are not only interested in them, but also use them regularly.



Article: Social Media Marketing Popular with SMBs in UK

Wed, 18 Jan 2017 04:01:00 GMT

UK small and medium-sized businesses prefer social media marketing over other online tactics.



Article: Five Things You Don't Know About Influencer Marketing

Wed, 18 Jan 2017 04:01:00 GMT

As influencer marketing becomes a proven technique, some important changes are coming in 2017. Here's what experts say marketers should do about them.



Article: Young Adults in India Use Smartphones for Shopping, Natch

Wed, 18 Jan 2017 04:01:00 GMT

The number of smartphone users in India continues to grow at a fast clip. And younger users are already comfortable tapping their devices to shop online.



Article: As Mobile Gaming Reaches New Highs in China, One Game Is Taboo

Wed, 18 Jan 2017 04:01:00 GMT

Government blocks Pokémon Go and other AR games, citing safety concerns and even national security.



Article: Recommended Reading: January 18, 2017

Wed, 18 Jan 2017 04:01:00 GMT

eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: App prices raised in the UK; The benefits of AI; App stores in China require government blessing; and more.



Newsroom: eMarketer Slashes Growth Outlook for Wearables

Tue, 20 Dec 2016 04:01:00 GMT

Devices haven’t won over users other than early adopters New York, NY (December 20, 2016) — Don’t expect to see too many wearable devices like Apple Watches and Fitbits under […]

The post eMarketer Slashes Growth Outlook for Wearables appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region

Wed, 14 Dec 2016 04:01:00 GMT

China makes up more than half of the viewers in the region London, UK (December 14, 2016) — Digital video will be watched by more than 998.0 million people in […]

The post eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region appeared first on eMarketer Newsroom.




Newsroom: In 2017, 60% of the US Population Will Be Digital Banking Users

Wed, 14 Dec 2016 04:01:00 GMT

New York, NY (December 14, 2016) — In 2017, nearly 60% of the US population will be digital banking users, according to eMarketer’s new forecast. Some 150.7 million adults will […]

The post In 2017, 60% of the US Population Will Be Digital Banking Users appeared first on eMarketer Newsroom.




Newsroom: eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe

Mon, 12 Dec 2016 04:01:00 GMT

France and Germany lag much of the region London, UK (December 12, 2016) — eMarketer updated its estimates for digital video use in Western Europe, predicting that more than seven […]

The post eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe appeared first on eMarketer Newsroom.




Newsroom: eMarketer Cuts Estimates for Ecommerce in India

Tue, 06 Dec 2016 04:01:00 GMT

New currency rules limit online buying options London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for India’s retail ecommerce sector, reflecting the expected impact of the country’s […]

The post eMarketer Cuts Estimates for Ecommerce in India appeared first on eMarketer Newsroom.




Newsroom: Adults in South Korea to Spend More Time with Digital than TV This Year

Wed, 30 Nov 2016 04:01:00 GMT

eMarketer unveils a new metric in its coverage of South Korea London, UK (November 30, 2016) — This year marks a major milestone for media consumption in South Korea as […]

The post Adults in South Korea to Spend More Time with Digital than TV This Year appeared first on eMarketer Newsroom.




Newsroom: UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe

Tue, 29 Nov 2016 04:01:00 GMT

France shows fastest growth in the region London, UK (November 29, 2016) — Mobile phone messaging apps will be used by more than 149 million consumers in Western Europe in […]

The post UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe appeared first on eMarketer Newsroom.




Newsroom: More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019

Mon, 28 Nov 2016 04:01:00 GMT

APAC region has more than 805 million mobile messaging app users London, UK (November 28, 2016) — By 2019, more than one-quarter of the world’s population will be using mobile […]

The post More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019 appeared first on eMarketer Newsroom.




Newsroom: Media Time Will Tilt Digital in France in 2017

Tue, 22 Nov 2016 04:01:00 GMT

eMarketer forecast puts digital above TV for the first time London, UK (November 22, 2016) — Next year will mark a major milestone for media consumption in France. According to eMarketer’s […]

The post Media Time Will Tilt Digital in France in 2017 appeared first on eMarketer Newsroom.




Newsroom: In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention

Tue, 22 Nov 2016 04:01:00 GMT

eMarketer’s new estimates show a wide split between old and new media London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digital—by […]

The post In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention appeared first on eMarketer Newsroom.