Fri, 21 Apr 2017 04:01:00 GMTIn the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Bill Fisher talks about measurability and viewability in the UK.
Fri, 21 Apr 2017 04:01:00 GMTeMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google to introduce ad blocking feature for Chrome browser; date set for Uber appeal in UK; and more.
Fri, 21 Apr 2017 04:01:00 GMTNew research into consumers’ digital video viewing habits confirms the importance of delivering high-quality video streams.
Fri, 21 Apr 2017 04:01:00 GMTIn Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam.
Fri, 21 Apr 2017 04:01:00 GMTThe UK music industry’s digital shakeout is still underway, with paid downloads seemingly the latest casualty as listeners pivot to streaming services. Nonetheless, record labels appear to be finding their feet, with income hitting a five-year high in 2016.
Fri, 21 Apr 2017 04:01:00 GMTApple is walking a fine line in China between appeasing regulators and staying in the good graces of Western critics of its government. And that’s all while trying to keep its profits in China high.
Fri, 21 Apr 2017 04:01:00 GMTAmid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook.
Fri, 21 Apr 2017 04:01:00 GMTOver 30% of ecommerce executives in the country said they expect retail ecommerce sales to grow more than 30% this year vs. 2016’s figures.
Thu, 20 Apr 2017 04:01:00 GMT
UK adults’ average time spent watching digital video will near an hour per day in 2017 London, UK (April 20, 2017) â€”Â Digital video usage is becoming a significant part of […]
Thu, 20 Apr 2017 04:01:00 GMTAccording to eMarketer’s first digital video viewing forecast, adults in the UK will spend an average of 53 minutes per day watching digital video this year, a tally more than double what it was five years ago.
Thu, 20 Apr 2017 04:01:00 GMTeMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Baidu open sources self-driving cars; Boomers not ready to go cashless; and more.
Wed, 19 Apr 2017 04:01:00 GMT
eMarketerâ€™s latest forecast estimates adults will spend more than 1.5 hours daily with smartphones London, UK (April 19, 2017) â€” The mobile internet, accessed via smartphone, is capturing a growing […]
The post In China, Time Spent on Mobile Internet Continues to Grow appeared first on eMarketer Newsroom.
Tue, 18 Apr 2017 04:01:00 GMT
In 2017, programmatic display spending will reach nearly $33 billion New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic […]
The post eMarketer Releases New Programmatic Advertising Estimates appeared first on eMarketer Newsroom.
Tue, 11 Apr 2017 04:01:00 GMT
App time will make up nearly 20% of total media time this year New York, NY (April 11, 2017) — Americans are spending more time within mobile apps and less […]
The post eMarketer Unveils New Estimates for Mobile App Usage appeared first on eMarketer Newsroom.
Tue, 28 Mar 2017 04:01:00 GMT
Ireland is in the top three for digital ad spending in Europe London, UK (March 28, 2017) â€” This year will mark a major milestone for ad spending in Ireland, […]
The post Digital Poised to Overtake Traditional Media Ad Spending in Ireland appeared first on eMarketer Newsroom.
Tue, 21 Mar 2017 04:01:00 GMT
Native makes up more than 50% of digital display spend New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer […]
The post eMarketer Unveils Estimates for Native Ad Spending appeared first on eMarketer Newsroom.
Thu, 16 Mar 2017 04:01:00 GMT
But Mobile Ad Spending Will Grow by 85% London, UK (March 16, 2017) â€” Traditional media ad spendingâ€”especially on television and printâ€”will remain the most popular advertising medium in India […]
The post TV Will Account for Nearly 40% of Ad Spend in India appeared first on eMarketer Newsroom.
Tue, 14 Mar 2017 04:01:00 GMT
Twitter’s US ad revenue to drop nearly 5% this year New York, NY (March 14, 2017) —Â US digital ad spending will reach $83.00 billion in 2017, representing an increase of […]
The post Google, Facebook Increase Their Grip on Digital Ad Market appeared first on eMarketer Newsroom.
Wed, 08 Mar 2017 04:01:00 GMT
London, UK (March 8, 2017) â€” Mobile ad spending in the UK will reach almost Â£7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK […]
The post More Than a Third of UK Ad Spend Going Mobile in 2017 appeared first on eMarketer Newsroom.
Tue, 07 Mar 2017 04:01:00 GMT
London, UK (March 8, 2017) â€” Mobile is on pace to become the leading ad spending channel in China, according to eMarketerâ€™s latest forecast. By 2021, almost 60% of total […]