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Last Build Date: Sat, 21 Apr 2018 03:57:18 +0000

Copyright: Copyright 2018

Ford Launches Global Creative Review in Major Setback for WPP

Fri, 20 Apr 2018 20:16:03 +0000

WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known as Global Team Blue that's dedicated to handling Ford's marketing business, said GTB and WPP had been "informed...

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4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday

Fri, 20 Apr 2018 19:49:10 +0000

The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate (though illicit at the time) movement. Now 4/20 is an...

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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

Fri, 20 Apr 2018 19:30:53 +0000

M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in the New York City area...

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Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Fri, 20 Apr 2018 19:00:39 +0000

Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the destination to discover what's going on, right now, in your world. This story...

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It’s Time for Marketers to Start Thinking Like Media Companies

Fri, 20 Apr 2018 18:24:10 +0000

Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major networks, keeping viewers glued to the action and to the commercials that accompany them,...

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HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host

Fri, 20 Apr 2018 18:21:27 +0000

If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube personality, famed "Queen of Shitty Robots" and Adweek Creative 100 alumna--decided to give it a shot. A new 6:30 clip, sponsored by HBO and created...

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Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

Fri, 20 Apr 2018 17:33:29 +0000

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, "It's Gotta...

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YouTube: Here’s How to Hold Messages for Review During Livestreams

Fri, 20 Apr 2018 17:00:59 +0000

Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate messages" sent during livestreams for their review. Our guide will show you how to turn this feature on from within the YouTube mobile application. Note: These screenshots...

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4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies

Fri, 20 Apr 2018 16:30:17 +0000

In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the press around our category portend...

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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

Fri, 20 Apr 2018 16:02:13 +0000

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale...

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