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Last Build Date: Fri, 26 May 2017 06:59:40 +0000

Copyright: Copyright 2017

Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Thu, 25 May 2017 17:12:11 +0000

This is the age of distrust. Fake news infiltrates the media daily. It inundates social media feeds and tempts with the most appealing of clickbait headlines. For marketing's underbelly, it has been a gold mine, but it has come at the cost of trust and consumer confidence. Peter Muhlmann Never before has the general public...

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Forbes, Fine Cooking Magazine and Domino Cash In MPA ‘Revenue’ Awards

Thu, 25 May 2017 17:00:59 +0000

The 2nd annual Imagination Awards, presented May 23 by the Association of Magazine Media (MPA) at the Marriott Hotel in Marina del Rey, Calif, were hosted by Kerri Kasem, daughter of late radio legend Casey. And arguably, in this day and age, no category is more satisfying than the trio of prizes handed out for...

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McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers

Thu, 25 May 2017 16:01:59 +0000

McDonald's U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all. To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor. Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting...

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The Evian Babies Are Back, and They’re Taking Over Snapchat in Adorably Oversized Duds

Wed, 24 May 2017 21:42:25 +0000

Evian's famous babies campaign is back once again and this time everything is oversized. For the brand's seventh iteration of the "Live Young" campaign from its creative shop, BETC in Paris, it wanted to go from showing babies to having its consumers experience what it might be like to see the world as a baby....

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4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

Wed, 24 May 2017 19:48:29 +0000

A new survey by the 4A's and research partner SSRS found that while brands are more interested in values-based marketing, consumers mostly don't like it when brands take on political and social issues. "Consumers are not looking to brands to take a position on political or social issues. In fact, there's typically more risk than...

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Rombauer Vineyards Set to Uncork a ‘BottleRock Knockout’

Wed, 24 May 2017 15:50:47 +0000

Napa Valley winemaker Rombauer Vineyards has been a part of the BottleRock music and food festival since 2013 inception. This weekend, they will bring to the May 26-28 event 115 cases and a little extra zest in the form of a very timely "Wine of the Week" citation from local newspaper the Santa Rosa Press...

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Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems

Wed, 24 May 2017 12:36:44 +0000

AMSTERDAM, Netherlands--When Richard Van Der Laken first had the idea to start the "What Design Can Do" conference seven years ago, he wanted to find a way for designers to come together and change the perception around design. He felt that designers were looked at as people who created pretty, exclusive things for the few...

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Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe

Wed, 24 May 2017 11:01:15 +0000

Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...

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Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency

Tue, 23 May 2017 21:23:55 +0000

Pinterest is not a social network; it's "an app people use to design their lives." Co-founders Ben Silbermann and Evan Sharp have been making that point for some time, but the company once mentioned alongside Facebook, Twitter and Snapchat has yet to truly begin the second phase of its life as a business that helps...

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University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

Tue, 23 May 2017 19:27:13 +0000

For its latest spot promoting for-profit institution University of Phoenix, 180LA turned to a ubiquitous symbol of American working women dating back to World War II: Rosie the Riveter. In the animated 60-second spot, Rosie fulfills her usual role as an inspiring feminist icon. When a tireless mother sees the classic "We Can Do It"...

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