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Last Build Date: Tue, 25 Jul 2017 19:25:52 +0000

Copyright: Copyright 2017

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Tue, 25 Jul 2017 15:42:47 +0000

Quilted Northern wants to prove it has a strong, sturdy product so it teamed up with Cheap Chic Weddings to sponsor the 13th annual Toilet Paper Wedding Dress competition. Yeah, you heard that correctly. Wedding gowns made out of toilet paper. This was the first year Quilted Northern sponsored the event, but it was an...

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Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

Tue, 25 Jul 2017 12:01:55 +0000

New York is full of those double-decker buses that cart tourists up and down the avenues as guides bark out fascinating facts. But on Thursday, one of those buses will be offering up a far more refined experience. Parked next to Radio City Music Hall on the 27th, which happens to be National Refreshment Day,...

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Parents Have ‘the Talk’ in the Powerful ‘My Black Is Beautiful’ Campaign From P&G

Tue, 25 Jul 2017 11:00:29 +0000

Black parents in America have long had to have "the talk" with their children, as successive generations found it necessary to discuss the harsh realities of being black in this country, warning their children about racial bias and the prejudices they will inevitably face. P&G decided to showcase what those conversations might look like in...

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The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Mon, 24 Jul 2017 23:33:53 +0000

With over a decade of experience at XO Group's multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media. "Couples have come [to The Knot] after getting engaged for years," said Winikka, "but now the expectations...

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Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

Mon, 24 Jul 2017 19:40:32 +0000

Here's something you don't see every day. A major U.S. magazine editor walking down the fashion runway with one of her usual suspects and... A post shared by Sports Illustrated Swimsuit (@si_swimsuit) on Jul 22, 2017 at 8:00pm PDT MJ Day, editor of the annual Sports Illustrated Swimsuit Edition, was in Miami through the weekend...

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How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

Mon, 24 Jul 2017 12:00:27 +0000

Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

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Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

Mon, 24 Jul 2017 11:00:20 +0000

Pizza that's delivered hot and fresh should be something that everyone--man, woman or child--should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child (well, white man, woman or child)? Pizza Hut has tapped Kristen Wiig for its latest "Everyman" campaign from...

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Why Brands Should Shift Their Focus From Data to Identity

Mon, 24 Jul 2017 00:00:51 +0000

It might be sunny in July, but winter is finally here. I'm not talking about the Season 7 premiere of HBO's Game of Thrones (although I was one of the 16.1 million total viewers). Winter is here for marketing. Steven Wolfe Pereira Headshot: Alex Fine The data points have been around us for a while....

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UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

Fri, 21 Jul 2017 19:40:12 +0000

America's largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the industry. UnitedHealth Group recently issued an RFP calling upon agencies to handle media planning and buying for all of its brands (including UnitedHealthcare) in the United States, according to three parties with...

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Why Humanizing Your Brand With a First Name Will Resonate With Customers

Fri, 21 Jul 2017 19:35:23 +0000

Driving a Henry, eating a Milton bar or shopping at Rowland. These are experiences customers might be having were Ford, Hershey and Macy's named today, rather than 100-plus years ago. Jake Hancock Increasingly prevalent in recent years, first-name brands help give companies and their products more authentic, human identities. If not already, the customer of...

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