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Last Build Date: Wed, 22 Nov 2017 20:43:52 +0000

Copyright: Copyright 2017
 



Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

Wed, 22 Nov 2017 20:31:16 +0000

Do you believe in love at first sight? Or love over the transfer of an earbud? That's the subject of "Sway," this year's holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith's "Palace"--transmitted through her AirPods, natch--and...


Media Files:
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What Brand Marketers Need to Know about Mobile Ad Fraud

Wed, 22 Nov 2017 13:00:22 +0000

Ad fraud remains a pernicious problem for marketers and the entire digital advertising ecosystem despite several worthy industry initiatives looking at tactics to address it. Recently, the issue prompted Google to issue refunds on its fees to advertisers whose ads reached bots rather than humans. And ad fraud is costly--estimates hover anywhere from $7.2 billion...



How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Tue, 21 Nov 2017 16:37:24 +0000

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. This presents a significant challenge for brands as they increasingly using mobile as part of their...



Minecraft’s Upgraded Look Is So Special, They Made a Glee-Caliber Musical About It

Tue, 21 Nov 2017 15:13:05 +0000

We love it when games go musical. And if you happen to love both Minecraft and Broadway, this number is for you. Created to promote its upcoming Super Duper Graphics Pack, Minecraft released "The Super Duper Minecraft Musical!" The peppy video, which takes place in the boxy universe where anything is possible (as long as...



3 Rules to Retire and 3 New Truths for Brands to Embrace in Today’s ‘Conscious Economy’

Tue, 21 Nov 2017 13:00:15 +0000

As the one-year anniversary of Donald Trump's election passes, many brands are reorienting their thinking and positions on myriad social issues. And in ad land, we're celebrating the growing number of brands committing to social change. However, despite this growth in brand-purpose awareness, some executive-level apprehension lives on. The Economist Group recently unveiled research showing...



Former Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate Programmatic

Mon, 20 Nov 2017 14:00:06 +0000

The Trade Desk, a programmatic advertising company, has hired Susan Vobejda as its new chief marketing officer. Vobejda joins the team from fashion brand Tory Burch, where she served as CMO. Vobejda made the switch from the brand side to a demand-side platform (DSP) company because she wanted to, "be involved in the cutting-edge of...



This McDonald’s Christmas Campaign Thinks Less About Santa and More About His Reindeer

Mon, 20 Nov 2017 13:04:28 +0000

Today in holiday heart-grabbers, McDonald's in the U.K. and Leo Burnett give us #ReindeerReady, a Christmas campaign in which a little girl becomes bizarrely attached to a carrot stick. "Are you gonna eat that?" her father asks as they wrap up their McD's Christmas Eve meal. She shakes her head, totally focused on the fat...



These Cosmetic Brands Are Letting Consumers Define What Beauty Means to Them

Mon, 20 Nov 2017 12:25:52 +0000

In October, CoverGirl unveiled a new, more inclusive brand positioning that better reflected its consumers. The work from creative shop Droga5 featuring new CoverGirls like Insecure creator Issa Rae, 69-year-old model Maye Musk and the new brand tagline, "I Am What I Make Up," was a radical shift for one of the biggest beauty brands...



Can Showroom Brands Save Brick-and-Mortar Shopping?

Mon, 20 Nov 2017 12:25:42 +0000

If you want to buy some clothes at the posh MM.LaFleur in New York, you'll be in for a few surprises. It starts with the location--611 Broadway is a trendy SoHo address, but there's no visible clothing store there. Instead, a cavernous Crate and Barrel dominates at street level. To get to the store, you'll...



Today’s Up-and-Coming Travel Brands Are Giving People Real Experiences, Not Just Vacations

Mon, 20 Nov 2017 12:25:38 +0000

Today's travelers are hard to pin down. One day they're traveling for business, then they're crossing the Atlantic for an adventure, and then it's off to another state for a low-key leisure vacation. Travelers also want more out of their trips. They want to come home with stories of new experiences (and Instagram photos) to...



Challenger Brands: These Category Disruptors Are Changing the Way We Shop, Eat, Travel and More

Mon, 20 Nov 2017 12:25:36 +0000

It seems like every industry is going through a transformation of some kind, and today's up-and-coming consumer brands are no exception. Companies concerned with everything from how we buy food and clothing to how we travel or watch TV are taking advantage of the shifting tides in their industries and looking to unseat the seemingly...



This Online Retailer Is Reimagining the Fashion Industry by Fostering Community

Mon, 20 Nov 2017 12:25:25 +0000

I'm the founder of the online clothing company Betabrand. Adweek has asked me to chuck humility out the window and explain how we aim to disrupt, nay, carpet-bomb the fashion industry. The internet has rewired the consumer mind, turning us into a global herd of info-zombies, gobbling hunks of content like so many juicy, glistening...



How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Fri, 17 Nov 2017 19:26:55 +0000

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...



Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

Fri, 17 Nov 2017 17:05:13 +0000

The holidays may be a child's dream, but they're super stressful for a lot of adults. Old Navy is trying to change that by injecting some "YAY" into your holiday with its latest wave of adorable holiday ads released under its cheery "Hi, Fashion," platform. "We launched the 'Hi, Fashion' creative platform back in the...



Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

Fri, 17 Nov 2017 16:01:27 +0000

Volvo's two-year experiment in fractured, "nonlinear" narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth's atmosphere behind while encouraging viewers and car buyers to embrace the future ... whatever it might bring. To tell the tale of a female astronaut, her husband...


Media Files:
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Why Toyota, the Car Company, Now Wants to Be Known More as a ‘Mobility’ Company

Thu, 16 Nov 2017 19:45:28 +0000

Toyota sold just shy of 2.5 million vehicles in America last year, making the 80-year-old company the sales leader for the fifth year in a row among automotive brands. There's just one thing: Toyota isn't an automotive brand. Not anymore, anyway. "The vision for the company is to communicate a brand shift from vehicles to...



HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

Thu, 16 Nov 2017 17:17:47 +0000

HP has long been committed to making the company as diverse and inclusive as possible. The team recently discovered a Harvard Business Review study which stated that one-third of LGBTQ employees hide their personal lives in the workplace. One in 10 LGBTQ employees have even left a workplace because it was unwelcoming. With that in...


Media Files:
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After a Recount of Procter & Gamble’s Contentious Proxy Vote, Activist Investor Nelson Peltz May Get His Way

Thu, 16 Nov 2017 16:30:44 +0000

Activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, may actually be victorious in his proxy battle with Procter & Gamble after all. Following an audit of the proxy votes by IVS Associates, the company has found that Peltz may have won the vote by a 0.0016 percent margin of shares (or roughly...



Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners

Thu, 16 Nov 2017 14:52:45 +0000

Subaru of America marks the 10th year of its "Share the Love" program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year's ads, and once more featuring renditions of Jackie DeShannon's "Put a Little Love in Your Heart," the work presents...



Why Are So Many More Shoppers Buying Gifts on Credit This Holiday Season?

Wed, 15 Nov 2017 21:11:19 +0000

Economists have sounded a note of (cautious) optimism at the approach of the holiday shopping season. With the unemployment rate low (4.1 percent in October, per the Bureau of Labor Statistics) and consumer confidence the highest it's been in nearly 17 years, Americans are expected to spend liberally. Maybe too liberally. More than half of...



Why Thinx Is Using a PMS Truck to Grow Its Customer Base

Wed, 15 Nov 2017 18:39:34 +0000

Whether you menstruate or not, you've probably heard of Thinx, the period-friendly underwear for humans with periods. The brand's striking subway ads in New York made headlines, both for their taboo nature and their diversity. In other parts of the country, however, Thinx isn't quite as well known--but their new traveling "fearless bleeding" PMS truck...



This ‘Weirdly Awesome’ Clothing Line Mashes Up Fashion and Candy

Wed, 15 Nov 2017 16:43:05 +0000

Take an indie ad agency with a colorful candy client, mix in a "super rad" clothing brand, and what do you get? A "weirdly awesome" fashion line. That's one way to explain why Trolli's Instagram page has been taken over by bold, bright images and videos of gummy worm-inspired hats, t-shirts, backpacks and other apparel....



Papa John’s Flips Off Neo-Nazis While Apologizing for ‘Divisive’ NFL Anthem Protest Comments

Wed, 15 Nov 2017 15:31:14 +0000

On its recent earnings call, Papa John's president and CEO, John Schnatter, made a bold statement: He directly blamed sluggish Papa John's pizza sales on players who have protested the anthem by either kneeling or staying in the locker room. "Now, to the NFL, the NFL is hurting, and more importantly by not resolving the...



An Alien Falls to Earth in the Spanish Lottery’s Lovely 18-Minute Christmas Ad for 2017

Wed, 15 Nov 2017 15:20:45 +0000

Blockbuster Christmas ads are mostly a British thing. But Spain has elbowed its way into the fun in recent years, thanks to one advertiser in particular--the Spanish Lottery, which has taken to rolling out long-form ads celebrating the hope and togetherness that its famously communal Christmas lottery represents. Following the remarkable, award-winning animated story "Justino"...



Australian Department Store Tells the Sweet Christmas Tale of an Expat Gingerbread Man

Tue, 14 Nov 2017 16:01:33 +0000

Stories about gingerbread men tend not to end happily. As a rule, you can expect to be heartbroken in advance. Which should emotionally harden you like a cookie left out on the table too long, except often it doesn't, because who can resist those little cream-drop eyes? So we like to avoid such narratives as...



Will Amazon Reduce Whole Foods’ Local Sourcing?

Tue, 14 Nov 2017 00:45:59 +0000

Since Whole Foods came under the yoke of Amazon three months ago, most of the buzz has been about cheaper prices and beefed up delivery service. But what about the grocery brand's identity as a welcoming haven for locally produced fruit, veggies and other foods? Experts expect a seismic shift in the way the chain...



How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital

Tue, 14 Nov 2017 00:45:57 +0000

Peg Entwistle had come 3,000 miles just to have her heart broken. It was 1932, and the promising stage actress from New York had come to Hollywood to break into the movies. But after weeks of auditions, the phone hadn't rung. That was when a highly distraught Entwistle found herself up behind the Hollywood sign,...



On World Kindness Day, This Organization Erected 3 Walls Across the Globe to Spark Love, Not Hate

Mon, 13 Nov 2017 19:00:25 +0000

A small act of kindness can go a long way. On World Kindness Day (Nov. 13), one-year-old organization kindness.org wants to show people everywhere--through an online campaign and on-the-ground activations--that contributing an act of kindness not only makes the world a better place, but it actually improves your overall well-being, too. The organization partnered with...



Anheuser-Busch InBev Names New President, CEO of North America

Mon, 13 Nov 2017 16:06:28 +0000

Anheuser-Busch InBev has named Michel Doukeris as its new zone president and CEO of North America, effective Jan. 1, 2018. He takes over the role from Joao Castro Neves, who has decided to step down from the role and leave the company to pursue other opportunities. "[Doukeris] has extensive experience delivering results for our business...



Adobe Wants to Prove That the Future Is Programmatic With Its First Completely Automated Campaign

Mon, 13 Nov 2017 16:00:34 +0000

For a new ad campaign dropping today, Adobe Systems placed all its eggs in the programmatic basket. In doing so, the software giant wants to illustrate its belief that such automated buying processes will soon become the only way to effectively place ads. "It is our first 100 percent programmatic campaign," Alex Amado, Adobe vp...