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Last Build Date: Sat, 29 Jul 2017 02:30:22 +0000

Copyright: Copyright 2017
 



Delta Revamped Its Brooklyn Dating Wall With 133 Airport Codes to Celebrate Hometowns Outside of NYC

Fri, 28 Jul 2017 14:44:52 +0000

If you were hoping to take a selfie at the #DeltaDatingWall in Williamsburg, Brooklyn this weekend, you'll find that the airline has overhauled the wall. Instead of detailed paintings of exotic locales, the wall is now adorned with playful yet intricate depictions of 133 airport codes--all of the places you can fly out of NYC...


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New Tech Touch Points Aren’t Killing Retail. They’re Bringing It Back to Its Personal Roots

Fri, 28 Jul 2017 13:35:10 +0000

"Alexa, order a dress that Pernille Teisbaek wore on June 19 that I saw on her Instagram." Voice interface does for 21st-century shopping what the department store did for the 20th and family shops did for the 19th: It summarizes the consumer desire in tangible form. It shows us where decision-making lies and honors the...


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How IHOP Chose Its Latest Menu Item, the French Toasted Donut

Fri, 28 Jul 2017 13:00:08 +0000

Prepare for your mouth to water. IHOP announced today that it's rolling out a delicious new product-the French toasted donut. Did we mention it comes in three decadent flavors, including bacon and maple, strawberries and cream and apple fritter? Consumers will start to see the product in locations nationwide beginning July 31 as part of...


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Striking New Absolut Campaign Reminds All That LGBTQ Communities Still Fight for Their Rights Around the World

Thu, 27 Jul 2017 16:42:37 +0000

The global LGBTQ community has undoubtedly made great progress over the past 50 years. Same-sex marriage is now legal in many countries around the world, and the number of proudly, openly gay celebrities continues to grow. Despite these strides, however, LGBTQ individuals remain under threat in democratic and autocratic nations alike. Just this week, President...


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Traverse City Bakery Cooks Up Another Batch of Treats Named in Honor of Attending Film Festival Celebrities

Wed, 26 Jul 2017 18:00:18 +0000

The 2017 edition of the Traverse City Film Festival, an event founded by Michael Moore, kicked off last night with a gala screening of Ken Loach's latest drama I, Daniel Blake. For local business Morsels Espresso + Edibles, the July 25-30 event means it's also time to add a few more cleverly named sweet treats...


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Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips

Wed, 26 Jul 2017 17:39:18 +0000

Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down...


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Glen Luchford’s Gorgeous, Delightfully Weird New Ad for Gucci Is a Striking Homage to Star Trek

Wed, 26 Jul 2017 15:27:45 +0000

Costume designers working on television shows and films set sometime in the future have given audiences some strange yet goofy yet brilliant (see: Back to the Future and Nike) ideas when it comes to future fashion. And some of the best costume work we've seen has come from Star Trek, so it seems fitting that...


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How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

Tue, 25 Jul 2017 23:18:25 +0000

When Corey Stutte was campaigning to be the mayor of Hastings, Neb., he knew he'd have to march in parades and give out free stuff like candy. But last year, as the election neared, Stutte decided that a twist on this political routine was in order: Instead of handing out candy, he ordered his campaign...


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David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

Tue, 25 Jul 2017 20:45:08 +0000

How do you make someone understand taste without actually putting a dish in front of them to, well, taste? That's what American Express and the New York Times are trying to do with this new 360-degree VR experience featuring celebrity chef David Chang. Check out our full coverage. Chang takes viewers inside his uni with...


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Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Tue, 25 Jul 2017 15:42:47 +0000

Quilted Northern wants to prove it has a strong, sturdy product so it teamed up with Cheap Chic Weddings to sponsor the 13th annual Toilet Paper Wedding Dress competition. Yeah, you heard that correctly. Wedding gowns made out of toilet paper. This was the first year Quilted Northern sponsored the event, but it was an...


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Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

Tue, 25 Jul 2017 12:01:55 +0000

New York is full of those double-decker buses that cart tourists up and down the avenues as guides bark out fascinating facts. But on Thursday, one of those buses will be offering up a far more refined experience. Parked next to Radio City Music Hall on the 27th, which happens to be National Refreshment Day,...


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Parents Have ‘the Talk’ in the Powerful ‘My Black Is Beautiful’ Campaign From P&G

Tue, 25 Jul 2017 11:00:29 +0000

Black parents in America have long had to have "the talk" with their children, as successive generations found it necessary to discuss the harsh realities of being black in this country, warning their children about racial bias and the prejudices they will inevitably face. P&G decided to showcase what those conversations might look like in...


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The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Mon, 24 Jul 2017 23:33:53 +0000

With over a decade of experience at XO Group's multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media. "Couples have come [to The Knot] after getting engaged for years," said Winikka, "but now the expectations...


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Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

Mon, 24 Jul 2017 19:40:32 +0000

Here's something you don't see every day. A major U.S. magazine editor walking down the fashion runway with one of her usual suspects and... A post shared by Sports Illustrated Swimsuit (@si_swimsuit) on Jul 22, 2017 at 8:00pm PDT MJ Day, editor of the annual Sports Illustrated Swimsuit Edition, was in Miami through the weekend...


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How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

Mon, 24 Jul 2017 12:00:27 +0000

Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...


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Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

Mon, 24 Jul 2017 11:00:20 +0000

Pizza that's delivered hot and fresh should be something that everyone--man, woman or child--should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child (well, white man, woman or child)? Pizza Hut has tapped Kristen Wiig for its latest "Everyman" campaign from...


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Why Brands Should Shift Their Focus From Data to Identity

Mon, 24 Jul 2017 00:00:51 +0000

It might be sunny in July, but winter is finally here. I'm not talking about the Season 7 premiere of HBO's Game of Thrones (although I was one of the 16.1 million total viewers). Winter is here for marketing. Steven Wolfe Pereira Headshot: Alex Fine The data points have been around us for a while....


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UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

Fri, 21 Jul 2017 19:40:12 +0000

America's largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the industry. UnitedHealth Group recently issued an RFP calling upon agencies to handle media planning and buying for all of its brands (including UnitedHealthcare) in the United States, according to three parties with...


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Why Humanizing Your Brand With a First Name Will Resonate With Customers

Fri, 21 Jul 2017 19:35:23 +0000

Driving a Henry, eating a Milton bar or shopping at Rowland. These are experiences customers might be having were Ford, Hershey and Macy's named today, rather than 100-plus years ago. Jake Hancock Increasingly prevalent in recent years, first-name brands help give companies and their products more authentic, human identities. If not already, the customer of...


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Havas Wins Michelin’s $100 Million Global Media Business Away From MEC

Fri, 21 Jul 2017 17:20:02 +0000

Michelin has chosen Havas Media as its global media agency of record after a competitive review, the French tire company announced today. Moving forward, the agency--in which French media giant Vivendi recently acquired a majority stake after months of speculation--will handle media planning and buying duties for all of the company's major markets including the...


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Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness

Fri, 21 Jul 2017 14:35:29 +0000

The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the...


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84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

Fri, 21 Jul 2017 12:00:05 +0000

Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it's chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home. The Kraft-owned condiment brand just announced a new partnership with the...


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Mattel’s Newest Fashion Dolls Are Based on WWE’s Female Superstars

Thu, 20 Jul 2017 21:07:27 +0000

It's impossible to ignore wrestling's impact on American culture--with stars like John Cena becoming staples of mainstream pop culture, President Trump's tweet about wrestling CNN, even Netflix's 1980s-set series GLOW--so it's no surprise Mattel would want to get involved with the WWE. Today at Comic-Con in San Diego, the brand unveiled a new set of...


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How Even Basic Human Connections Can Increase Brand Affinity

Thu, 20 Jul 2017 19:36:53 +0000

Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem--for brands it's either the scariest time in marketing, or the most exciting. "If you look at it from the command to control era where you are a monolithic brand just pushing...


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With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them

Thu, 20 Jul 2017 18:45:23 +0000

Like any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more than just feedback to offer--they had remarkable stories about their boots....


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Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

Thu, 20 Jul 2017 17:27:31 +0000

Gender cliches in advertising are now officially a thing of the past ... or are they? Earlier this week, the British regulatory body Advertising Standards Authority made headlines around the world by announcing its plans to take "a tougher line" on "ads that mock people for not conforming to gender stereotypes" in order to better...


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Why Employees Are the Best Link Between Brands and Customers

Thu, 20 Jul 2017 16:33:08 +0000

One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter M?hlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted....


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Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads

Thu, 20 Jul 2017 11:53:36 +0000

Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...


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How the Right Media Partnerships Can Help Brands Build Trust

Wed, 19 Jul 2017 18:51:42 +0000

Finding the right media content partner is central to how Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, creates trusting relationships with clients who are in turn attempting to put down deep roots of credibility with their own customers. "When we speak in a shared voice, with stories that are relevant to them [clients]...


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How Fake News Has Changed the Way Brands Approach Conversations With Consumers

Wed, 19 Jul 2017 17:47:00 +0000

For Denise Karkos, CMO, TD Ameritrade, the era of fake news and mistrust in media and brands has a silver lining of sorts because marketing is increasingly going back to grassroots efforts that key-in on the sharing and trust economy. "Everyone is going to share everything about your brand, whether it's yours or a competitor's...


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