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Last Build Date: Tue, 28 Feb 2017 05:27:25 +0000

Copyright: Copyright 2017

Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign

Mon, 27 Feb 2017 22:43:15 +0000

Look out, Hollywood. There are millions of new kids in town, and they're here to steal your thunder. In case you missed it (or just want to revisit it), Sunday's first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative...

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Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode

Mon, 27 Feb 2017 21:42:00 +0000

The 89th Academy Awards ended with a bang. There was more to the ceremony than the final few minutes--even though that's what everyone is talking about. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's major moments and, of course, the advertising. On the show, we've...

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Pricing Out Those Jennifer Aniston Sunglasses

Mon, 27 Feb 2017 19:45:55 +0000

When Oscar host Jimmy Kimmel unveiled his candy-from-the-sky bit, Junior Mints was a fistful of Twitter moments ahead of Red Vines, quickly dropping some sweet social media acknowledgement. But identifying the brand of Jennifer Aniston's donated sunglasses is a little trickier. It's not easy getting hold of an A-lister's reps on the Monday after the...

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Calvin Klein Debuts New Campaign Featuring the Men of Moonlight the Morning After the Oscars

Mon, 27 Feb 2017 17:54:58 +0000

Calvin Klein unveiled its Spring 2017 men's underwear campaign today, which the brand dubbed "Revelation," following Sunday night's Academy Awards. It stars the men from best picture winner Moonlight including Mahershala Ali, Alex Hibbert, Ashton Sanders and Trevante Rhodes. Photographer Willy Vanderperre shot the movie's stars for the ads, which come after Raf Simons took...

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Did Walmart’s High-Concept Short Films on the Oscars Work?

Mon, 27 Feb 2017 13:43:05 +0000

Bananas, paper towels, batteries, a scooter, wrapping paper and a video baby monitor. Those were the six products at the center of Walmart's "The Receipt," a high-concept advertising project in which the big-box retailer got four well-known Hollywood directors to make three 60-second spots for the Oscars--that had to feature all six items, as listed...

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3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

Mon, 27 Feb 2017 00:59:40 +0000

The equation is out of whack. We all know that ads are the price of content, but for an increasing number of people, the content isn't worth the exchange. Ad blocking is on the rise, video streaming piracy is soaring and very few people feel morally wrong. People need products that meet their needs and...

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Infographic: What Millennials Want Online and Off

Mon, 27 Feb 2017 00:58:46 +0000

In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel of 18- to 35-year-olds about...

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Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Fri, 24 Feb 2017 17:37:17 +0000

Over the past few years, Cadillac has presented itself as an automotive brand with a point of view, one that stands for entrepreneurialism and taking risks, under its new platform, "Dare Greatly." Its new ad, debuting on this Sunday's Oscars, follows that playbook, offering a message of hope amid the anger and aggression of today's...

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Tech Brands Issue Statements Opposing Trump’s Decision to Roll Back Transgender Protections

Thu, 23 Feb 2017 22:09:22 +0000

On Wednesday President Donald Trump revoked protections for transgender students in public schools that gave them the ability to use the bathroom that corresponded with their gender identity. In a letter, the Trump administration explained that the protections, which were issued under the Obama administration, were "improperly and arbitrarily devised" and "without due regard for...

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Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season?

Thu, 23 Feb 2017 20:25:05 +0000

With the Academy Awards fast approaching, I'm again dumfounded by how enamored we Americans are with awards shows. Best album, best actor, best sporting dog--there's hardly any endeavor, human or otherwise, we don't celebrate with a chunk of Lucite and a chicken dinner. Advertising people are arguably the most vulnerable of all humans to the...

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