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Last Build Date: Sun, 23 Apr 2017 19:32:54 +0000

Copyright: Copyright 2017

Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times

Fri, 21 Apr 2017 14:18:55 +0000

The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,...

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KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe

Fri, 21 Apr 2017 13:00:21 +0000

With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...

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Red Bull Pops the Cork on Its Partnership With Photographic Agency Magnum

Thu, 20 Apr 2017 19:30:54 +0000

Either one of these rates would be a boon today: $3,000 to write the text for a 16-page magazine photo report titled "Women and Children in Soviet Russia," and $20,000 to the photographer for the image usage rights. Except in this case, these exact rates were paid out in 1948, when the former amount would...

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Rachael Leigh Cook and Her Frying Pan Are Back. This Time the Enemy Isn’t Drugs but Drug Policy

Thu, 20 Apr 2017 17:59:49 +0000

Happy 4/20, everyone. Did you know the federal government continues to classify marijuana as a Schedule 1 drug despite 24 states and the District of Columbia having legalized it in some form and eight states passing laws allowing its recreational use? Twenty years ago, actress Rachael Leigh Cook, then 18, appeared in a famous PSA...

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Why Brands Are Clamoring to Work With Gwyneth Paltrow’s Goop

Thu, 20 Apr 2017 16:00:11 +0000

Gwyneth Paltrow's lifestyle brand, Goop, sometimes gets mocked for its unorthodox cleanses and steams, complex diet plans and high-priced luxury goods, but to the site's loyal followers, it's no joke. Today, the company is announcing its first wellness summit, In Goop Health, which will be held in Los Angeles in June. Tickets start at $500,...

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Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other

Thu, 20 Apr 2017 14:00:31 +0000

It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...

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This Bulletproof College Apparel Will Be Useful in States That Let Students Carry Guns

Wed, 19 Apr 2017 14:04:01 +0000

College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...

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Adweek Honors Its Rising Brand Stars

Tue, 18 Apr 2017 23:16:49 +0000

Rising Brand Star Julieta McCurry of Delta Air Lines and managing editor David Griner. Dan Hollister A group of attendees pose in front of the graffiti wall at Huge's Atlanta office, where the event was held. Dan Hollister Huge's global executive experience director Derek Fridman with his wife Emily. Dan Hollister From left, Felix...

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How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

Tue, 18 Apr 2017 23:11:46 +0000

The way that Bayard Winthrop tells it, the idea for the world's best hoodie started because he was pissed off. It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically...

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Prudential’s New Podcast Chronicles Everyday Acts of Bravery

Tue, 18 Apr 2017 14:42:33 +0000

Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...

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