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iMedia Connection



iMedia Connection: Podcast



Last Build Date: Wed, 19 Jul 2006 18:03:56 -0500

Copyright: Copyright 2006 iMedia Communications
 



Podcast: Countrywide on Interactive

Thu, 26 Oct 2006 00:00:00 -0800

Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/ZiqkE8djAec/iMediaConnection_Podcast_183.mp3




Podcast: Reasons to Invest in Interactive

Mon, 23 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit session, "Top Ten Reasons To Invest in Interactive".(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/KF_Y7qzzMLA/iMediaConnection_Podcast_181.mp3




Podcast: Website Guerilla Tactics

Fri, 20 Oct 2006 00:00:00 -0800

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/B7KAr7P7YNw/iMediaConnection_Podcast_180.mp3




Podcast: How Redken Embraces the Web

Thu, 19 Oct 2006 00:00:00 -0800

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/fmEQluOa8oI/iMediaConnection_Podcast_179.mp3




Podcast: Anheuser-Busch Talks

Tue, 17 Oct 2006 00:00:00 -0800

iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/WkxMGTwDn8E/iMediaConnection_Podcast_178.mp3




Podcast: Digital Embrace

Mon, 16 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit Keynote Interview: "The Digital Embrace: From Intent to Action, From Mindset to Talent."(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/aPm3Ysve_5M/iMediaConnection_Podcast_177.mp3




Podcast: One-Minute Tips

Fri, 13 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session, "ad:tech Speaker's Showcase: One Minute Tips" with 30 experts and their tips.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/BfcWd3TrLgo/iMediaConnection_Podcast_176.mp3




Podcast: Maintaining Customer Dialogue

Thu, 12 Oct 2006 00:00:00 -0800

iMedia's search editor sits down with Sean Chevney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/T-A3Cj7gFUk/iMediaConnection_Podcast_175.mp3




Podcast: Podcast: Universal Talks Tactics

Tue, 10 Oct 2006 00:00:00 -0800

iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy at the iMedia Brand Summit in Lake Las Vegas.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/tPavl2cGTTI/iMediaConnection_Podcast_174.mp3




Podcast: The Fundamental Shift

Mon, 09 Oct 2006 00:00:00 -0800

In this iMedia Brand Summit session senior marketers give tips on how to elevate digital's role in the marketing mix.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/mjmiLkrUE6o/iMediaConnection_Podcast_173.mp3




Podcast: Cross-Media Case Studies

Fri, 06 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session "Cross-Media Client Case Studies" with panelists from Atlas, United Airlines, Digitas, Fathom Online and Covad Communications.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/WCf4v4DLgSs/iMediaConnection_Podcast_172.mp3




Podcast: Gucci Talks Interactive

Thu, 05 Oct 2006 00:00:00 -0800

iMedia's Managing Editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/QWETJULlzH4/iMediaConnection_Podcast_171.mp3




Podcast: Online Travel

Wed, 04 Oct 2006 00:00:00 -0800

Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent fall iMedia Brand Summit.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Q9TZZsJtWiA/iMediaConnection_Podcast_170.mp3




Podcast: Customer-centered Marketing

Tue, 03 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session, "Waiting for Your Cat to Bark" with Bryan Eisenberg, Co-Founder, Future Now, Inc.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Ymzv15IsLoQ/iMediaConnection_Podcast_169.mp3




Podcast: C-Level Execs to Spend Online

Mon, 02 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit session,"How To Get C-Level Executives to Take Notice."(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/h5OPzCFQZyU/iMediaConnection_Podcast_168.mp3




Podcast: Microsoft Excel Tips

Fri, 29 Sep 2006 00:00:00 -0800

From the ad:tech Chicago workshop: "Eight Ways to Fuel Your Organization's Results Revolution with Microsoft Excel" facilitated by Chris Grant, Ph.D., Analyst, Enlighten.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/3ox5Q8Kp31c/iMediaConnection_Podcast_167.mp3




Podcast: Managing the Deluge

Thu, 28 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Managing the Deluge: Effective Email Inbox Organization" with Pierre Khawand, People-OnTheGo.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/8YvnWO86u7M/iMediaConnection_Podcast_166.mp3




Podcast: Small Talk with Big People

Wed, 27 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "ad:tech Connect Hotseat: Small Talk with Big People" with representatives from Coke, Atlas, Millward Brown and MarketingSherpa.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/hesUyWXE5_c/iMediaConnection_Podcast_163.mp3




Podcast: Customer Acquisition Strategies

Tue, 26 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Customer Acquisition Strategies Revealed" with panelists from Sony Electronics, AllState and University of Phoenix.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/GvS7622vjPw/iMediaConnection_Podcast_164.mp3




Podcast: Email Metrics & Web Analytics

Mon, 25 Sep 2006 00:00:00 -0800

From the Chicago ad:tech session "Merging Web Analytics with Email Marketing Metrics to Increase Performance" with David Baker, Leona Green and John Sheldon.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/l_YrosTlA-s/iMediaConnection_Podcast_165.mp3




Podcast: Local Media Strategies

Fri, 22 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Developing an Integrated Local Media Strategy" with panelists from Yahoo!, Sun Times Group, Centro and Ingenio.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/ddKX3PZRUcM/iMediaConnection_Podcast_162.mp3




Podcast: Consumer Experience

Thu, 21 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Full Frontal Experience - Touching Your Consumer in All the Right Places, Sponsored by Digitas" with Ben Jones, Harry Gottlieb and Mike Davidson.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/dEgSrjocWyY/iMediaConnection_Podcast_161.mp3




Podcast: Opportunities in Social Media

Wed, 20 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Social Media: The Dynamics of the Genre and The Opportunities for Marketers" with panelists from P&G, eCRUSH, eMarketer and MySpace(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/coAP-uSnwag/iMediaConnection_Podcast_160.mp3




Podcast: TV 2.0 Overview

Tue, 19 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Podcast: TV 2.0 Overview" with Peter Storck and Tim Hanlon.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Rf3JCMSkac8/iMediaConnection_Podcast_159.mp3




Podcast: Mobile Marketing Ecosystem

Mon, 18 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with i-Jump's Peter Fuller and Denuo's Courtney Jane Acuff.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/JceZ28R9LBQ/iMediaConnection_Podcast_158.mp3




Podcast: Interactive Gaming

Fri, 15 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Michael Gartenberg.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/p6YAxfz276I/iMediaConnection_Podcast_157.mp3




Podcast: Search and Branding

Thu, 14 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Making Search Even More Efficient!" with Fredrick Marckini, Greg Jarboe and Alison Kane.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/0X9sZhe0ZWY/iMediaConnection_Podcast_156.mp3




Podcast: New...Integrated...Rich...

Fri, 08 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session " New...Integrated...Rich..." with panelists from AdBrite, Bazaarvoice, Phenemenon and Fallon.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/uPWPHdFmYxw/iMediaConnection_Podcast_155.mp3




Podcast: The Creativity Continuum

Thu, 07 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Personal Workshop: The Creativity Continuum -- Designing Your Own Flow" with Lauralee Alben, President, Alben Design LLC.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/0tOwKEZ-PZo/iMediaConnection_Podcast_154.mp3




Podcast: Mastery Series: Marketer's POV

Wed, 06 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Mastery Series: Marketer's POV" with Karna Crawford from The Coca-Cola Company and FedEx's Steve Pacheco.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/d9KVU4v4zL0/iMediaConnection_Podcast_153.mp3




Podcast: How Marketing Will Save Itself

Tue, 05 Sep 2006 00:00:00 -0800

Listen in to the ad:tech Chicago session, "How Marketing Will Save Itself," introduced by Susan Bratton and led by Hunter Hastings.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/qas0_Bak2jw/iMediaConnection_Podcast_152.mp3




Podcast: The Creativity Continuum

Fri, 01 Sep 2006 00:00:00 -0800

From the Chicago ad:tech keynote presentation, "The Creativity Continuum-- Designing a Strategic Flow of Ideas and Innovation" with Lauralee Alben, president, Alben Design LLC.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/x581GOgirF4/iMediaConnection_Podcast_151.mp3




Podcast: Domain Power

Thu, 31 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Domain Power-- The Value, Tools and Trade of Domain Names" with Chris Bowler, Ari Lee Bayme and Dan Warner.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/RPk88CsYV2o/iMediaConnection_Podcast_150.mp3




Podcast: Data-Driven Business Success

Wed, 30 Aug 2006 00:00:00 -0800

Listen in to this ad:tech Chicago session, "Customer Analytics and Marketing Dashboards: Rolling Up Your Numbers to Create Data-Driven Business Advantage."(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/j0yqRjHlq0k/iMediaConnection_Podcast_149.mp3




Podcast: New Product/Service Growth

Tue, 29 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "New Product/Service Growth Strategies for Marketers " with Laura Schmidt, Vice President, Innovation, Landis Strategy & Innovation.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Id4xI_VbDQk/iMediaConnection_Podcast_148.mp3




Podcast: Getting Customers to Commit

Mon, 28 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "All You Need is Love-- Using Emotional Buy-In to Create Long-Term Customers" with David Hutchinson and Dan Hill.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/8Gg6IgoSups/iMediaConnection_Podcast_147.mp3




Podcast: Organic Listing Success

Fri, 25 Aug 2006 00:00:00 -0800

Listen in to this ad:tech Chicago session on "Linking and Optimization for Better Rankings and More Traffic" hosted by Fionn Downhill, CEO and president of Elixir Systems.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/fzsAjX4CjsU/iMediaConnection_Podcast_146.mp3




Podcast: User Experience

Thu, 24 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "User Experience - The Latest in Design" with Yosi Heber, Founder and President, Oxford Hill Partners.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Q1S5cVtnSX4/iMediaConnection_Podcast_145.mp3




Podcast: Emerging Platforms' Future

Wed, 23 Aug 2006 00:00:00 -0800

iMedia's managing editor catches up with Dragon Media Online's CMO to discuss emerging platforms in Asia, and what the U.S. might expect in the years ahead.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/wxF-V0T0Hjc/iMediaConnection_Podcast_144.mp3




Podcast: Client Agency Tango

Tue, 22 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Client Agency Tango" with Ellis Booker, editor, BtoB Magazine.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/s2auZvIn_Qs/iMediaConnection_Podcast_143.mp3




Podcast: Disruptive Technology

Mon, 21 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish."(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/9AJ1bJdZ5u4/iMediaConnection_Podcast_142.mp3




Podcast: Managing Ultracomplex Search

Fri, 18 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Managing Ultra-Complex Search Campaigns" with iMedia Search Editor Kevin Ryan.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/YH_Iq6Ii9Ts/iMediaConnection_Podcast_141.mp3




Podcast: Ad Networks

Thu, 17 Aug 2006 00:00:00 -0800

From the ad:tech session, "Ad Networks: Practical Usage Advice" with Scott Howe, president, DRIVEpm.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/fPpFLU_s9GM/iMediaConnection_Podcast_140.mp3




Podcast: Take Risks with Emerging Platforms

Wed, 16 Aug 2006 00:00:00 -0800

iMedia's managing editor talked with Freestyle Interactive's media director earlier this year.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/HAACKYl1fcE/iMediaConnection_Podcast_139.mp3




Podcast: RSS & Emerging Media

Fri, 11 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Blogging/RSS/Podcasting/Vidcasting," hosted by Henry Copeland, CEO, Blogads.com.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/ooriU1U4HtY/iMediaConnection_Podcast_138.mp3




Podcast: Organic SEO Fireside Chat

Thu, 10 Aug 2006 00:00:00 -0800

From the ad:tech session, "Organic SEO Fireside Chat with the Experts" with Bruce Clay, president, Bruce Clay, Inc.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/6kR167rPBp4/iMediaConnection_Podcast_137.mp3




Podcast: How to Use Emerging Platforms

Wed, 09 Aug 2006 00:00:00 -0800

Media Contacts/MPG's VP, group account director talks about his take on emerging platforms, and recommendations for marketers interested in getting involved.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/xH4N8Kijee0/iMediaConnection_Podcast_136.mp3




Podcast: Media Innovation

Tue, 08 Aug 2006 00:00:00 -0800

From the ad:tech session, "Media Innovation," with Eric Picard, Director, Microsoft Digital Advertising Solutions.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/k3C1kzpvQlo/iMediaConnection_Podcast_135.mp3




Podcast: Thinking Through a Viral Program

Mon, 07 Aug 2006 00:00:00 -0800

From the ad:tech session " WOM: The Before and After of a Viral Program-- Thinking it Through" with Sprint/Nextel's David W. Dickey and Coke's Mel Clements.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/A8zfd0BI4jw/iMediaConnection_Podcast_134.mp3




Podcast: Job Site's Secrets

Thu, 27 Jul 2006 00:00:00 -0800

From the ad:tech session, "Steal These Ideas: Job Site's Share Their Secrets" with Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/6313CoYjT9E/iMediaConnection_Podcast_133.mp3




Podcast: Interactive Content Evolution

Wed, 26 Jul 2006 00:00:00 -0800

Broadband Enterprises' CEO discusses the current online video landscape, and what's happening with emerging platforms.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/-ofLIsG-Y1g/iMediaConnection_Podcast_132.mp3




Podcast: Avenue A | Razorfish

Tue, 25 Jul 2006 00:00:00 -0800

Avenue A | Razorfish's senior account director speaks with iMedia about how emerging platforms have affected her company's strategy.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/oSQtKCCQ9Io/iMediaConnection_Podcast_131.mp3




Podcast: Recruiting Talent

Mon, 24 Jul 2006 00:00:00 -0800

From the ad:tech session, "Recruiting and Resource Companion: Hiring and Retaining Talent in the Global Digital Marketing Space" with Vivek Bhargava, Don Leon and Jodi Milam.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/VolbxyFj8Xs/iMediaConnection_Podcast_130.mp3




Podcast: Interactive Gaming

Mon, 24 Jul 2006 00:00:00 -0800

From the ad:tech session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Mike Cassidy.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/opSD9wwfgJI/iMediaConnection_Podcast_129.mp3




Podcast: Best Practices for Engagement

Fri, 21 Jul 2006 00:00:00 -0800

Our managing editor talks with FrontGate Creative's Partner/VP Keith Pape at iMedia's Breakthrough Summit about effective emerging platform techniques.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/MfcmB0PaZsw/iMediaConnection_Podcast_128.mp3




Podcast: Mobile Marketing

Thu, 20 Jul 2006 00:00:00 -0800

ipsh! CEO Nihal Mehta discusses mobile marketing techniques with our managing editor.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/jpP9-2OF_bg/iMediaConnection_Podcast_127.mp3




Podcast: Budgeting Emerging Platforms

Wed, 19 Jul 2006 00:00:00 -0800

Our managing editor asks MediaVest's VP, associate director of Digital Media & Innovation how to budget for emerging media, growth in the industry and finding the right media mix.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/gerI6MGQ4PY/iMediaConnection_Podcast_126.mp3




Podcast: Industry Concerns and Forecast

Mon, 17 Jul 2006 00:00:00 -0800

iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Xk2YeIKFSIE/iMediaConnection_Podcast_125.mp3




Podcast: Framing the Mobile Market

Mon, 17 Jul 2006 00:00:00 -0800

From the ad:tech session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with John Hadl and Robert Tercek.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/kD6dPA57FLU/iMediaConnection_Podcast_123.mp3




Podcast: TV 2.0 Overview

Mon, 17 Jul 2006 00:00:00 -0800

From the ad:tech session "TV 2.0 Overview" with Points North Group's Peter Storck and writer Daisy Whitney.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/KAT0TV7edhA/iMediaConnection_Podcast_124.mp3




Podcast: Improving Emerging Platforms

Thu, 13 Jul 2006 00:00:00 -0800

Media Contacts' Rob Griffin speaks with our managing editor about emerging platforms-- the current landscape, and what's in store.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/JpfgW0XbSYk/iMediaConnection_Podcast_121.mp3




Podcast: Best Emerging Media Solutions

Wed, 12 Jul 2006 00:00:00 -0800

iMedia's managing editor talks with the VP, director of emerging media of Interpublic Emerging Media Lab about what top advertisers are doing to bring clients to emerging media.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Yd6_Zg-XVuc/iMediaConnection_Podcast_120.mp3




Podcast: Managing Relationships

Tue, 11 Jul 2006 00:00:00 -0800

From the Amelia Island breakout session, "Agency/Client/Publisher Relationships," with Doug Weaver.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/epqM0Wg0ONk/iMediaConnection_Podcast_119.mp3




Podcast: Multivariate Testing

Mon, 10 Jul 2006 00:00:00 -0800

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/ypdoXz9fA0w/iMediaConnection_Podcast_117.mp3




Podcast: One Minute Tips

Mon, 10 Jul 2006 00:00:00 -0800

From the ad:tech session "ad:tech Speaker's Showcase: One Minute Tips" featuring 30 speakers and moderated by the CEO of Mediasmith.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/P0bV28nrzTo/iMediaConnection_Podcast_118.mp3




Podcast: Multivariate Testing

Fri, 07 Jul 2006 00:00:00 -0800

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/DZlYGl_gEKo/iMediaConnection_Podcast_122.mp3




Podcast: Emerging Platforms & Metrics

Fri, 07 Jul 2006 00:00:00 -0800

Our managing editor asks TS Kelly, VP, director of research and insight, Media Contacts, how to manage measurement of emerging media.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/Y4DEo92WmnU/iMediaConnection_Podcast_116.mp3




Podcast: Integrated Marketing

Thu, 06 Jul 2006 00:00:00 -0800

From the Amelia Island Agency Summit session,"Integrated Marketing: How to Make It Work," with Ted Moon and Alison Kennedy.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/MbOdKAciSug/iMediaConnection_Podcast_115.mp3




Podcast: Ad Inter-Operations

Wed, 05 Jul 2006 00:00:00 -0800

From the ad:tech session, "Online Advertising Inter-Operations: Friction as Opportunity" with Mai-Wah Cheung, Bowen Dwelle, Alyson Hyder and Michael B. Stoeckel III.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/1ZV06imt-d0/iMediaConnection_Podcast_114.mp3




Podcast: Pay-Per-Call's Market

Wed, 05 Jul 2006 00:00:00 -0800

From the ad:tech session, "One Billion Ringie Dingies: Pay Per Call's Massive Market" with Chris Consorte, Steven Keller, Tony Philipp and George Garrick.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/78mIqIu6q_I/iMediaConnection_Podcast_113.mp3




Podcast: Connect Hotseat

Fri, 30 Jun 2006 00:00:00 -0800

From the ad:tech session "Connect Hotseat: Small Talk with Big People" with David A. Ferrera, meeting facilitator, anGelo - The Meeting Guy.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/qx7rVHPl6Xw/iMediaConnection_Podcast_112.mp3




Podcast: What Works with Video

Thu, 29 Jun 2006 00:00:00 -0800

From the ad:tech session "Video Now, How and Wow" with panelists from Discovery Communications, EVB, Maven Networks and Deep Focus.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/6vtxWc-tEu8/iMediaConnection_Podcast_111.mp3




Podcast: Emerging Vs. Traditional Media

Wed, 28 Jun 2006 00:00:00 -0800

iMedia's managing editor talks with the West Coast director about growth in the industry, gaming and earlier testers.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/eVQmweiz2ro/iMediaConnection_Podcast_110.mp3




Podcast: User-Generated Content

Tue, 27 Jun 2006 00:00:00 -0800

From the iMedia Agency Summit presentation, "Opportunities in User-Generated Content," with Pete Blackshaw of Nielsen BuzzMetrics, Mike Murphy of Facebook and Oliver Luckett of Revver, Inc.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/NT7YIAUtfHY/iMediaConnection_Podcast_109.mp3




Podcast: Word of Mouth as a Media Channel

Mon, 26 Jun 2006 00:00:00 -0800

From the ad:tech session, "Workshop: Word of Mouth as a Media Channel: Designing Your Own Campaign."(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/vefZgUUd2Eg/iMediaConnection_Podcast_108.mp3




Podcast: Click Fraud Debate

Mon, 26 Jun 2006 00:00:00 -0800

From the ad:tech session, "Click Fraud Debate" with Jessie Stricchiola, President, Alchemist Media, Inc(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/jLGG7mlosdg/iMediaConnection_Podcast_107.mp3




Podcast: Q&A with GSW's Colleen O'Kane

Fri, 23 Jun 2006 00:00:00 -0800

iMedia's managing editor talks with the SVP of brand communications about challenges and opportunities with emerging platforms.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/shFEqo6kn4I/iMediaConnection_Podcast_106.mp3




Podcast: Mastery Series

Fri, 23 Jun 2006 00:00:00 -0800

From the ad:tech session "Mastery Series: It's All About Targeting" with Martin A. Nisenholtz, Robert Brown and Greg Smith.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/riF-WtMxUsc/iMediaConnection_Podcast_080.mp3




Podcast: Kick Ass Creative: SF-Style

Thu, 22 Jun 2006 00:00:00 -0800

From the ad:tech session " Kick Ass Creative: SF-Style" with Tim Smith, Founder, Intelevision.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/YfCuGWlSymQ/iMediaConnection_Podcast_105.mp3




Podcast: Matching the Best Emerging Media

Wed, 21 Jun 2006 00:00:00 -0800

Universal McCann Interactive VP Group Media Director Cari Weissberg discusses the right emerging media mix.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/UT0M-qoYtdc/iMediaConnection_Podcast_104.mp3




Podcast: Getting Engagement

Tue, 20 Jun 2006 00:00:00 -0800

From the iMedia Agency Summit keynote presentation: "Influences, Motives and Impacts" with Esther Franklin, SVP, director of consumer context planning, Starcom USA.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/S5eokl2YvPw/iMediaConnection_Podcast_103.mp3




Podcast: Customer Marketing Database

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "Building a Customer Marketing Database-- From A to Z," with Bernice Grossman.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/lJGl3jeMZrw/iMediaConnection_Podcast_102.mp3




Podcast: B2B Search Marketing

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "BtoB Search Marketing Best Practices in Demand Generation and Brand Building," with Martin E. Laetsch of Intel Corporation, Crispin Sheridan of SAP and Dema Zlotin of Silicon Space.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/PteJcgHBf_k/iMediaConnection_Podcast_101.mp3




Podcast: Social Networking

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "Social Sites: The Dynamics of the Genre and The Opportunities for Marketers," with Ramu Yalamanchi of Hi5, Patty Mitchell of Six Apart and Shawn Gold of MySpace.com.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/5B2KSHGSaCI/iMediaConnection_Podcast_100.mp3




Podcast: Risk-Sharing Comp Models

Fri, 16 Jun 2006 00:00:00 -0800

From the ad:tech session "Pay Your Agency On Results: Risk-Sharing Compensation Models" with David Levin, President, i33 communications LLC.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/yp4u5PDWvoA/iMediaConnection_Podcast_099.mp3




Podcast: 'Casting for Marketing & PR

Thu, 15 Jun 2006 00:00:00 -0800

From the ad:tech session "Podcasts and Vidcasts for Marketing & Public Relations" moderated by Eric Schwartzman, chairman and founder, iPressroom.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/bUIklH6Mf7o/iMediaConnection_Podcast_098.mp3




Podcast: Q & A with IQ's Tony Quin

Wed, 14 Jun 2006 00:00:00 -0800

iMedia's managing editor talked with IQ Interactive's founder and CEO about emerging platforms at the iMedia Breakthrough conference earlier this year.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/7pUJfcIer0o/iMediaConnection_Podcast_097.mp3




Podcast: Consumer Engagement

Tue, 13 Jun 2006 00:00:00 -0800

From the Amelia Island session "Consumer Engagement: What Does it Mean?" with Bob DeSena,director of active engagement, Mediaedge:cia.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/1eIKXANA2Do/iMediaConnection_Podcast_096.mp3




Podcast: Social Media

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Social Media: The Emerging Set of Communications Platforms" with Dave Evans, Co-Founder, Digital Voodoo.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/PiZJ6T4GwLY/iMediaConnection_Podcast_093.mp3




Podcast: Multicultural Studies

Mon, 12 Jun 2006 00:00:00 -0800

Panelists discuss reaching multicultural markets in the United States and around the world.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/nv3u2OGO7tg/iMediaConnection_Podcast_069.mp3




Podcast: Ultra-Complex Search Campaigns

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Managing Ultra-Complex Search Campaigns" with Daron Babin, Co-Founder, Webmaster Radio.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/GB1j6Fhj-qU/iMediaConnection_Podcast_094.mp3




Podcast: Creating Trust

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Tech Brand Special Needs: Creating Trust" with Fran Maier, Executive Director and President, TRUSTe.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/i6ULkejEpOc/iMediaConnection_Podcast_095.mp3




Podcast: Gaming Impact & Measurement

Fri, 09 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Gaming Impact & Measurement" with IAB Consultant Andy Fessel.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/In2fPxgLpQY/iMediaConnection_Podcast_089.mp3




Podcast: Miller Brewing & Advergaming

Fri, 09 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Miller Brewing & Advergaming" with Skyworks Technologies President and CEO Garry Kitchen.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/n4Ich_6api8/iMediaConnection_Podcast_090.mp3




Podcast: What's Cool?

Thu, 08 Jun 2006 00:00:00 -0800

From the ad:tech session "Global Trends, Newsmaker Brands and Cool Hunting: Trend Trackers Tell All" with ArcherAdvisers' Rich LeFurgy and panel.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/lIzOLcaWnSA/iMediaConnection_Podcast_091.mp3




Podcast: M&A Activity in Interactive Marketing

Thu, 08 Jun 2006 00:00:00 -0800

From the ad:tech session "The Economics of Interactive: Part II M&A in Interactive Marketing" with Stephen DiMarco, Larry Phillips and Tolman Geffs.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/V_ga4tEi9ss/iMediaConnection_Podcast_092.mp3




Podcast: Q&A with EchoTarget's Greg Smith

Tue, 06 Jun 2006 00:00:00 -0800

iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/q5Y4stcj9SA/iMediaConnection_Podcast_087.mp3




Podcast: Marketing to Gamers

Tue, 06 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "A Whole New Ball Game: Marketing to Gamers" with Mike Denzler, media director, Freestyle Interactive.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/EFI23es0Pbs/iMediaConnection_Podcast_082.mp3




Podcast: Gaming Creative & Execution

Tue, 06 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Gaming Creative & Execution" with Julie Shumaker, national director of sales, videogame advertising, Electronic Arts.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/TUw4Z5q0nAw/iMediaConnection_Podcast_088.mp3




Podcast: Organic Listing Success

Mon, 05 Jun 2006 00:00:00 -0800

From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.(image)


Media Files:
http://feedproxy.google.com/~r/iMediaConnectionPodcast/~5/yaAozjaoJPI/iMediaConnection_Podcast_085.mp3