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Preview: iMedia Connection: People

iMedia Connection: People

iMedia Connection


Media Motion: Comedy Central, Jumptap, and Undertone
8thBridge Inc., formerly Alvenda, announced that it has received $10 million in series B funding from Trident Capital. Collective announced its partnership with Adobe to integrate Collective's AMP Audience Cloud media technology with Adobe's SiteCatalyst, powered by Omniture. Comedy Central has hired Walter Levitt as executive vice president. Cross Commerce Media Inc., MediaMath, and TARGUSinfo announced the creation of the Council for Accountable Advertising, in an effort to clarify the confusion that exists in the ad tech market and promote standards for the industry. Stephen Messer will act as chairman of the council, and Evan Korth will be chief academic officer. Entertainment Fusion Group and its digital marketing division have just acquired B/C Interactive. Entertainment Fusion Group CEO Peter Philipp Wingsoe will oversee the department. eXelate announced the launch of its DataLinX data management platform featuring exclusive DataShield technology. Grab Networks announced the appointment of Alvin Bowles as chief executive officer. Intergi Entertainment announced that it is one of the select advertising providers for the Facebook Platform. Jumptap announced partnerships with Celtra, Fluent Mobile, PointRoll, as well as Crisp Media and Medialets. MEC Interaction, part of MEC media agency, announced the appointment of Stephanie Prager as managing partner of MEC Interaction, North America. Organic Inc. announced that the company has formed an in-house product development team tasked with utilizing new platforms to develop applications for both clients and consumers. Its first application, BroadFeed, is available for download. R/GA announced the appointment of Thomas Bossert as group director and executive creative director with the agency's growing brand development group. SocialVibe announced a handful of new hires including two senior hirings. Karina Montgomery joined as VP of category sales along with Jason Koenigsknecht as midwest sales manager. There were six other appointments. Starbucks announced the addition of four new content partners to the Starbucks Digital Network: The Economist, ESPN Insider Rumor Central, Marvel Digital Comics, and Mediabistro. TagMan has promoted Angus Glover Wilson from director of operations to the newly created position of chief privacy officer. Undertone announced that it has partnered with Evidon to ensure full compliance of its digital advertising suite with the Digital Advertising Alliance self-regulatory program for online behavioral advertising. WeatherBug hired Caitlin Remby as East Coast sales director for mobile and digital advertising. Wong, Doody, Crandall, Wiener hired senior digital connection planner Kerry Guard to help guide the strategy, development, and delivery of digital marketing communications for clients in the agency's Los Angeles and Seattle offices. Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to a comment[...]

Media Motion: ChaCha, DoubleVerify, and MediaTrust
Access 360 Media announced the appointment of Randy Gerstenblatt as executive vice president, business development. Ad pepper media announced the launch of its "Semantic Behavioral & Retargeting Platform." Adnetik named John M. Griffin vice president of sales for their New York office. launched "Check Outs." The brand new "Check Out" feature allows users to move beyond just checking in, and now allow users to express sentiment about their experiences as they check out. ChaCha is the most popular website with moviegoers, according to a recent report from comScore. Colle+McVoy announced that Nicole Pomerleau has joined the agency as media director. Cross MediaWorks' mobile advertising division announced a new initiative with Broadcast Interactive Media (BIM). DoubleVerify announced that it secured approval from Google to provide verification across Google Display Network (GDN) inventory bought through Google's DoubleClick Ad Exchange. Evolve Media Corp. announced the launch of their complete video division, SpringBoard Video, and the hiring of a veteran sales team. The sales team is spearheaded by vice president of sales, Dan Drescher. In addition Springboard Video promoted Fabien Ricard to managing director. Jumptap announced that Jared Hand has been named vice president of sales. L'Oréal USA launched a salon Facebook program in partnership with Buddy Media. MediaTrust announced the launch of PeformanceExchange (MTPX). MTPX is an online performance-based marketing platform that connects advertisers with prospective new customers, in real-time. Mintz & Hoke hired Sharon Harper as a social media/public relations associate. Organic announced the launch of BroadFeed, the first iPad social magazine that leverages social weighting. Pictela announced today the hire of Jessica Morris as publisher relationship manager. RadiumOne closed a $21 million Series B funding round led by Crosslink Capital. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing total funding to $33.5 million. Rockfish announced the launch of Rockfish Brand Ventures, a venture capital capability that improves marketing ROI for its clients. Rockfish also announced the addition of Mike Yonker as vice president, mobile and  coming Hugh DeWitte as vice president, strategy and insights. SheKnows promoted five executives to take on new roles. Tiffany Foster was promoted to West Coast sales director along with Tara Tomlinson as Midwest sales director. Michelle Cammarota and Brittany Wallace have both been appointed as senior planners while Erin Doyle advances to planner. Skype announced the launch of advertising in Skype software, which will appear in the "Home" tab of Skype for Windows. This move represents the first time that advertising will appear in Skype. Specific Media announced the opening of its new regional U.S. office in Seattle, serving Washington and Oregon. The downtown Seattle office will be led by newly appointed director of sales for the Pacific Northwest, Heather Conniff. Sullivan Tire has named Genuine Interactive as its first digital agency of record. Thomson Reuters launched Multimedia Centre, a new online video platform that empowers marketers to take control of their video content in real-time. Triggit announced that John Whitmore has joined as VP of sales.  Xbox announced that more than 10 million Kinect sensors have been sold to date. Kinect was also recently recognized by the Guinness Book of World Records as the fastest selling consumer electronics device. Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to osas@imediaconnection.comAdd a comment[...]

Media Motion: MediaMath, Colle+McVoy, and Brightcove
Aggregate Knowledge announced that it has hired James Simon as SVP, business development. Brightcove announced a partnership to expand online video content on LG's Smart TVs. Colle+McVoy has announced that Paul Isakson has joined the agency in the new position of director of strategy. Contextweb, Inc. announced that audience targeting platform provider [x+1] and demand-side platform MediaMath are now integrated with the real-time bidding platform of Contextweb. Evolve Media Corp. announced the acquisition of PlayStationLifeStyle.  Halogen announced the addition of four senior executives, including Peter C. Horan, as executive chairman, Brian Eakin as vice president of digital strategy, Peter Gregovitch as CFO, and Ed Ortega as director of creative solutions. Digital trade organization, the Interactive Advertising Bureau announced that Randall Rothenberg has been reappointed its president and CEO. iPost has integrated social media (Facebook, Twitter) customer connection capabilities into its iPost mailing manager unifying email/ social/ mobile/ web marketing in a single interface. Interclick inc. has announced the launch of its video advertising platform. Jun Group announced its expansion to the West Coast, opening an office in Los Angeles that will be led by account director Miry Whitehill. The Laredo Group, Inc. announced the launch of a complete suite of webinar course offerings and, for the first time in its history, it will offer a course in traditional media. Live Nation hired Neil Ford as its VP of digital sales in the Midwest.  M&C Saatchi, Los Angeles, has won creative duties for international travel company Trafalgar and creative duties for UGG, Australia's line of men's footwear, outerwear, and accessories.  Mochila announced that business strategist Michael Kassan has joined the company's advisory board. NetElixir Inc. has launched LXRRetailMC, a new multichannel online customer acquisition management service. Publicis Groupe announced that it has acquired Kitcatt Nohr. Kitcatt Nohr will be merged with Digitas in the U.K., creating a new agency, Kitcatt Nohr Digitas, which will be part of VivaKi. A new PubMatic study finds internet users are more accepting of anonymous data collection when they understand how it is used. RP3 Agency has proudly added Shawn Huddleston to its steadily expanding team. Specific Media announced that High Gear Media and AutoMedia have joined the company's exclusive publisher program. SpotXchange announced the launch of Otto, the company's machine learning auto-optimization technology for video advertising. Telescope Inc. has launched an upgrade to its mobile marketing platform, SMS Connect. Tremor Media has just brought on interactive veteran Anthony Risicato as general manager, video platforms. ValueClick, Inc. announced results from the 2011 ValueClick Media Advertiser Survey. [x+1] has promoted Leon Zemel to chief analytics officer and Greg Pier to SVP, platform implementation and production support. YuMe has hired Frank Barbieri as senior vice president, emerging platforms; Anshu Dua, vice president of mobile business development; Tripp Boyle, senior director of mobile sales and Sachin Gupta as principal engineer.    Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to osas@imediaconnection.comAdd a comment[...]

How to get the most out of a conference
The first industry conference I attended was a total blur. Half the meetings I planned went bust for one reason or another. The seminars I sat in on were good, but usually I'd hear things like, "you should have been at X. It was amazing!" And when I finally got back to the office three days later, I couldn't make heads or tails of 90 percent of the business cards I had been given. Since that first conference, I've managed to do a lot better. But there's always room for improvement. With a robust 2011 conference schedule already underway, I thought it was a good time to talk about some of the tips and strategies you can use to make the most of your event time. I reached out to several industry veterans and asked them how they make the most of the conferences they attend. But rather than throwing their advice at you wholesale, I've divided the article into three sections -- pre-conference, conference, and post-conference. And for the party crowd -- you know who you are -- I've added a bonus section for you at the end. Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more. As usual, feel free to chime in with comments if you feel like sharing your own advice on how to make the most of an industry tradeshow. But please note that tradeshows come in many flavors. To keep the advice useful to the greatest number of people, I've chosen to refrain from listing any specific show. Some conferences are three-day affairs for the masses, while others are selective one-night events. But no matter what kind of show we're talking about, knowing how to organize yourself ahead of time, manage your experience while there, and follow up effectively after the event, will help make the most of any conference you attend. Yes, I'll be thereAbout a month before a conference, I tend to get bombed with emails. Some are from old friends asking if I'll be there, others are from people I've never met asking pretty much the same thing. Everyone wants to know if you have 10 minutes to hear about the greatest thing ever that will totally change your life, career, and the way you think about digital advertising. Ok. You got me. Not all of the emails are that hyperbolic, but many of them are. And at the very least, they all sound like a good chance to network. But how do you make plans that will make the most of your time? Do your homework."I do a ton of pre-work in terms of figuring out who will be attending, who will be speaking, and who will be sponsoring," says Tim Rumpler, VP of consumer marketing at imc². "I then try to pre-seed the attendee list with notice that I'll be there, too. Clearly this is most effective where I have a pre-existing relationship, but a lot of times I will get email responses back from people that I have never met trying to set up a time to meet." Taking those introductory emails to another level, Traction CEO Adam Kleinberg makes pre-conference connections in a way that lets colleagues choose their level of engagement. "Before I go, I always scan the attendee list to get a sense of who might be a valuable connection to meet," says Kleinberg. "If they seem like someone I'd really like to increase my chances of having a meaningful conversation with, I'll find them on LinkedIn and use an InMail to reach out to them. If they accept, I'll drop them a quick note with a link to a blog post to read on the plane or a video documentary on my agency, if they have six minutes to kill. I'm specific about the six minutes. Only a handful of people will take the time to check out my content, but the ones that do, show up thinking I'm someone worth their while to talk to." I'm here, now what?Here's where your plans go right out the window. Sure, you've got your phone in your pocket and there are a million ways to communicate. But when the conference starts, life becomes really hectic. So even if you're really organized ahead of time, you're sti[...]

Media Motion: R/GA, Hipcricket, and USA Today
90octane promoted Nikki Burmaster and Nikki Johnson to account managers. The company also extended promotions to Erin Wilson, Susan Smith, and Kristi Jackson for positions as senior account coordinators. Ascentium appointed Steve Farrell as the new executive creative director of the digital agency. Buddy Media announced the expansion of its management team, as well as the promotion of several executives. Jennifer Cooley joins as GM, media solutions; David Dowd comes on as GM of lifestyle sales; Tami Dalley was appointed director, analytics; and Jed Weitzman joined as director of entertainment sales. In addition, Patrick Stokes has been promoted to chief product officer, Michael Jaindl has been promoted to chief client officer, and Greg Roth moves to VP, Buddy Media University.  Stephen Beck, former chief strategy officer of Organic Inc., publicly launched cg42, a boutique management consultancy. Digital Broadcasting Group announced that it has named Matthew Corbin as its chief product officer. Duncan/Channon announced that Brian Bacino will join the team as a creative director. DWA has announced the appointment of John Farrell as a non-executive chairman. e-Dialog announced Joe Gagnon has joined the company as chief client officer and executive vice president of product marketing. Gorilla Nation announced the growth of its Canadian sales teams for the Toronto and Montreal offices with the addition many new members. The newly established Montreal office brought on Sabrina Antenucci as a senior planner, while the Toronto office added five new members to its sales force. Hipcricket announced HIP 7.0, a major advance in its cloud-based mobile marketing and advertising platform. Kenshoo announced the general availability of its newest product, the Landing Page Watchdog. The Laredo Group Inc. announced that Kendall Allen has formally joined the company as vice president. reports fourth quarter and full-year 2010 financials revealing a 49 percent annual revenue growth. MocoSpace hired Robert Lindsley as VP of games. ReachLocal Inc. announced that it has acquired DealOn Media LLC. R/GA has been appointed U.S. digital agency of record for McCormick & Company Inc. Simulmedia announced the formation of a strategic alliance with Magnaglobal.  As part of this partnership, Brian Wieser will join Simulmedia as chief marketing officer. Specific Media announced the promotion of John Chung to vice president of sales for the Great Lakes region, and the appointments of Fabrizio Blanco as chief technology officer and Jason Knapp as executive vice president of product. Larry Goodman, Bill Burke, and Ed McCarrick will join the advisory board. Sqad Inc. released an Arkose Consulting white paper calling for better tools such as an "industry cost database" to add insight to the web display advertising process. Tapjoy Inc. announced the mobile industry's first pay-per-action app distribution service and its recent partnership with Apsalar. Undertone has been named one of the OnMedia Top 100 Private Companies by AlwaysOn and was recently awarded the 2010 ASPY Award for "Best Customer Service" by the Aspen Group.  USA Today has launched the use of Microsoft Tags in its newspaper. WPP Digital announced the launch of Possible Worldwide. [x+1] has been  recognized as one of the "Hottest Companies in New York City" for 2011 by Lead411. YuMe Inc. announced the appointment of Bryan Everett to EVP, business development, and Ed Haslam to SVP, marketing. Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to Add a comment[...]

Media Motion: ChaCha, Red Door Interactive, and iVillage
Adconion Media Group announced that its board of directors approved Adconion's video product, Joost Video Network, to be spun off into a separate standalone business. Alloy Media + Marketing is pleased to announce the hire of Matthew Goldfine to VP, branded entertainment for Alloy Digital. Anchor Retail Solutions announced that it has been selected by the Fortunoff Backyard Store to maintain its relational marketing database and provide a full suite of email marketing services. Auditude announced $11 million in Series B financing, while Jeremy Helfand joined as chief executive officer. BabyCenter announced that Scott Kinzie has been named chief marketing officer. BlueCava announced the appointment of six members to its advisory board: Joe Sullivan, Ellen Moskowitz, Brian Waldman, Steven Klebe, Russell Villemez, Souheil Badran. will be holding its 2nd Annual ING Bowling for breast cancer fundraiser on Feb. 16, 2011. The fundraiser will be held at Lucky Strike Lanes and Lounge in Manhattan from 6 p.m. to 10 p.m. ChaCha announced that it is collaborating with The Partnership at DataXu announced the general availability of DX Mobile, the industry's first mobile demand-side platform. Federated Media Publishing announced that current president and chief operating officer, Deanna Brown, will take on an expanded role as chief executive officer. Flingo and announced a partnership that will bring's advanced ad serving and monetization solution to Flingo's portfolio of interactive media applications. Gorilla Nation, announced the launch of totallyher, a vertically focused media services business designed to organize Gorilla Nation's female audiences, research, specialized ad products, and sales efforts. Grab Networks announced the promotion of Dave Jackson to chief revenue officer, the addition of Orlando Reece to its New York City office, and the development of a West Coast advertising effort led by executive Jeffrey Tripp. The Interactive Advertising Bureau (IAB) announced that its board of directors has elected Bob Carrigan as the new chairman. iVillage unveiled new proprietary research, "Women Like Me," revealing that when it comes to trust, women have a higher regard for women's online communities than social networks and portals. J.D. Power and Associates has hired Fabien Reille to lead the company's digital research activities. LinkedIn's self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options. appointed Malcolm Lewis to senior vice president and general manager of its newly created social buying business unit. Performics announced that through a global extension across 14 major markets it will become the most comprehensive search and performance marketing agency worldwide. Red Door Interactive received a Denver Fifty award from the New Denver Ad Club for devising a QR Code Mobile Scavenger Hunt for ESET. The agency created an interactive game, which allowed participants to use their mobile devices to uncover clues designed to drive foot traffic through the company's four installations at South by Southwest. Simulmedia has opened a regional office in Los Angeles and hired Charles Douglass as its director of sales. SpotXchange announced that Bernard Gershon has joined its board of directors. Taboola announced that it has expanded its partnership with Brightcove to enable small and medium businesses to affordably run Taboola's video recommendation engine in conjunction with the Brightcove platform. ValueClick Inc. announced an agreement with AdSafe Media to ensure the brand safety of inventory served by ValueClick Media's display advertising platform. Online targeting platform [x+1] has hired Matt Prohaska as senior vice president, media solutions, and also added John Hutchison, Maggie Neuwald, and Tom Caputo to its new product management team. Editor's not[...]

Media Motion: Blitz, Alloy Media + Marketing, and Midnight Oil Creative
Adchemy announced a banner growth year in 2010 and additions to its senior executive team with James Rowley as SVP of engineering and operations and Deke Keating as VP of client services. Overall, Adchemy increased employee count by more than 40 percent. Adobe Systems Incorporated announced it has acquired privately held Demdex. Alloy Media + Marketing announced that its Alloy Digital Network has completed its second full calendar year as the most highly trafficked property in the "community-teens" category. ALM announced the appointment of Kevin Iredell as its new vice president of marketing.  AMP Agency announced the completion of the sale of AMP's New Jersey and Los Angeles experiential marketing offices to Brite Media Group. Baynote announced that Doug Merritt, former SAP executive, has been named president and CEO of the company. Big Fuel hired Jon Bond as its new CEO. Blitz announced that Suzy Hill has joined the agency as account director. ChaCha closed $3 million of additional funding, including $900,000 of outstanding warrants from new investor Qualcomm Ventures. CraveOnline announced that it has established a Canadian sales team to further strengthen its presence in Canada. The Huffington Post announced more new additions to its fast-growing sales team. Sam Figler has been named SVP, strategy and business development, while Trey Green was hired as ad trafficker, and Maeve Kennedy was named the new client service director. There were nine other hires. Bill Wise, current CEO of MediaBank, has been appointed to interclick inc's. board of directors. David Honig was also appointed to its advisory board.  Knotice announced the release of its initial "Mobile Email Opens Q4 2010 Report" featuring valuable data on the percentage of mobile email opens by device across 12 industry segments. LFPR has been selected as the agency of record for Sage North America. Majesco Entertainment Company announced the launch of its first free-to-play social game, Cooking Mama Friends' Cafe for Facebook Platform Midnight Oil Creative announced the hire of Monica Hare as president of digital. The company mBLAST released a web-based marketing tool called mPACT that constantly indexes millions of data streams and delivers specific, actionable information via a customizable dashboard. Paramore|Redd Online Marketing announced the release of BabyTime, the first iPhone app for Vanderbilt University Medical Center. PubMatic announced the promotions of Jeanne Houweling to chief revenue officer, and Andrew Rutledge to general manager and VP of publisher development.  RecycleBank announced the appointment of David Eisendrath to SVP of data and loyalty. Rodale Inc. announced the enlistment of Zemoga as its digital agency of record.  RP3 Agency announced the addition of several new hires. Susan Hasten has been named senior group account director, Steve Goodwin is now the senior strategist/copywriter, David Ihmels has been hired as account director, and Michael Hennessey is now art director.  SKIL power tools has named the Milwaukee office of Cramer-Krasselt as its advertising agency of record. Simulmedia announced it has hired Jack Smith for the newly created position of chief product officer. Specific Media announced it will be the first interactive advertising bureau member to begin integrating the advertising option icon across all online display ads distributed by the organization. Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to osas@imediaconnection.comAdd a comment[...]