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Preview: iMedia Connection: Latest News

iMedia Connection: Latest News



iMediaConnection



 



Marketers set sights on social media in 2010

As the recession begins to wane and ad budgets slowly start to increase, social media is expected to be one of the biggest beneficiaries, according to MarketingSherpa...(image)




Agency develops Facebook retail tool

As consumers flock to Facebook, agencies and their clients are looking for more creative ways to reach them...(image)




LinkedIn faces an identity crisis

LinkedIn has carved out a nice niche for itself, but the social network for professionals is in danger of being snuffed out by the granddaddy of all social networks: Facebook...(image)




Facebook capitalizes on holiday boredom

In between opening presents and singing carols, consumers flocked to their computers and logged onto Facebook last week, making it the most visited website in the U...(image)




Groups blocking Google's AdMob bid

Two consumer advocacy groups asked the Federal Trade Commission to block Google's acquisition of the mobile ad network AdMob, alleging that the deal would dilute competition and saddle consumers with higher prices...(image)




Digital expected to lead advertising recovery

The signs are pointing toward the end of the recession, but the damage has already been done to the advertising industry: Ad spending in 2009 experienced the sharpest percentage decline since the Great Depression, according to Publishers ready to admit web ads don't work

The days of reading online content for free while blissfully skimming over those ubiquitous display ads may be drawing to a close, as several major publishers are considering charging for online content in the coming year, Agency jobs on the decline

The recession may have left many marketers with depleted budgets, but it was agencies that took the brunt of the recession pain, cutting more than 20,000 jobs over the last two years as small agencies and regional offices closed their doors for good...(image)




New Google acquisition helps move mobile apps

An iPhone application is a necessity for mobile marketing, but a cluttered marketplace makes it extremely difficult for an app to get noticed...(image)




Facebook beats projections for overtaking MySpace

At this stage in the social media game, MySpace must have known that Facebook's ad revenue would eventually eclipse its own...(image)




New money to flow into tech startups in 2010
2009 was a rough year for tech startups, particularly on the venture capital front...(image)



Hulu simplifies scene search

The newest feature rolled out by Hulu Labs -- the popular video site's experimental features platform -- should make it easier for viewers to find their favorite scenes in TV shows like "Glee," "Lost," and "The Office...(image)




Twitter ends 2009 with a profit
According to Crowd-sourced coupons work for Zipcar, NBA

Social media's power to persuade is bringing the buy-to-save concept back into fashion...(image)




The internet's most expensive ad placements
As digital marketers continue to bemoan the seemingly endless downward spiral of online ad rates, some publishers are still commanding top dollar, notes Ad Age...(image)



Google in negotiations to buy Yelp

Google is currently in negotiations to acquire the local review site Yelp for a reported $500 million, according to Facebook blows past revenue projections

Less than a year ago, there was something of a competition between Facebook and MySpace as to which social network was the best platform for marketers...(image)




AOL wants to share consumer data

The newly independent AOL desperately wants to become a major player in the display market, and it's rolling out loads of new content in an attempt to get there...(image)




New mobile ads reward consumers with free minutes

A new ad-serving technology seeks to reward consumers for clicking on mobile ads, with offers ranging from coupons to free wireless minutes...(image)




IAB looks to end data ownership debate

Consumer data are the lifeblood of the interactive industry -- without data, online marketing becomes obsolete...(image)




Pre-roll ad study reveals surprising results

It appears that younger generations are the ones enjoying online advertising the most these days -- especially pre-roll video ads...(image)




Bit.ly strikes back at Google, Facebook
To see more of Shelly Palmer's MediaBytes, visit Media Motion: gWallet, MarketShare Partners, Tribal Fusion

Bing siphons off more of Yahoo's search share

It might be too soon to say the buzzards are circling Yahoo, but things are looking dire for the struggling portal when it comes to search...(image)




YouTube predicts big ad bucks in 2010

Hulu better watch its back...(image)