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Last Build Date: Tue, 28 Mar 2017 15:57:35 +0000

Copyright: Copyright 2017

Billie Jean King and Lindsey Vonn Explain Why So Many Girls Drop Out of Sports in NBC Sports Documentary

Tue, 28 Mar 2017 15:53:52 +0000

In the past 40 years, the number of females participating in sports has nearly doubled, as two out of every five girls now choose to play sports, according to the Women's Sports Foundation. But that number is still too low, as NBC Sports' new documentary, "Tomboy," points out. The documentary, sponsored by Geico, explores why...

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Fullscreen Becomes Third Company to Pull Out of IAB NewFronts

Tue, 28 Mar 2017 15:43:06 +0000

Fullscreen, an entertainment platform and content creator network, announced on Monday it would no longer participate in the 2017 Digital Content NewFronts taking place in May in New York. Fullscreen Media creates custom content for brands and advertisers, and hosts original entertainment available to subscribers. Current media partners with the platform, which receives more than...

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Emerald Nuts’ Favorite Stupidly Simple Amazon Review Is Now Its Tagline: ‘Yes Good’

Tue, 28 Mar 2017 15:26:09 +0000

The writer of new tagline for Emerald Nuts is not an ad professional. In fact, no one know who the hell he or she is. All agency Barton F. Graf knows is that this person left a stunning review of Emerald Nuts on Amazon last summer that summed up the brand in the simplest, most...

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This Epic Diorama by JWT Shows the History of the Marines On and Off the Battlefield

Tue, 28 Mar 2017 14:28:49 +0000

The U.S. Marine Corps is older than the United States itself. During the years since its founding in November 1775, members have played very active roles in some of the most significant events in the annals of this still-young nation. A new campaign by the group's longtime agency, J. Walter Thompson Atlanta, and production company...

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Facebook Just Copied 2 of Snapchat’s Most Popular Features

Tue, 28 Mar 2017 14:27:37 +0000

Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos--lenses and Stories--today that should make Snap's product team more than a little uneasy. Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets...

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How a Former WSJ Magazine Reporter Became Known as ‘The Crowd-sourceress’

Tue, 28 Mar 2017 13:50:17 +0000

PublicAffairs The numbers are impressive. Since jumping into the Kickstarter and Indiegogo world as a freelance consultant in 2012 and launching her own firm in 2014, Alex Daly has helped clients like Neil Young raise a combined total of more than $20 million. In recent years, Daly has been a frequent guest on panels about...

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Mother London Put a Giant Boob on Top of a Building to Make a Statement About Breastfeeding

Tue, 28 Mar 2017 13:49:33 +0000

If you spent this past Sunday--which was Mother's Day in the U.K.--walking around the Shoreditch area of London, you may have seen a giant inflatable boob with a very prominent nipple sitting on top of a building. Said boob wasn't there solely for shock and awe. Said boob was there to make a point. "It's...

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3 Ways to Get More Online Exposure for a New Product

Tue, 28 Mar 2017 13:00:33 +0000

When launching a new product, one of the most important things you can invest in is exposure. Without exposure, it's highly unlikely that you'll be able to drive enough traffic to your sales pages to make the launch worth your time and effort. But how do you increase visibility without blowing through your entire budget?...

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Twitter Gives Users a New Revenue Stream With Expanded Pre-Roll Ads on Periscope

Tue, 28 Mar 2017 13:00:32 +0000

Twitter is introducing pre-roll ads to its Periscope livestreaming app, providing brands with a new way to reach Twitter's audience. The news, announced today, gives creators and publishers on the platform another way to monetize their live video content through the pre-roll ads program already existing within Twitter's flagship app. According to Mike Folgner, group...

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Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google?

Tue, 28 Mar 2017 13:00:26 +0000

Since July, Pinterest has been testing app-install ads with about 100 smartphone-minded brands like Ibotta, Stash and Glu Mobile. Today, it's rolling out that ad product, which is called Promoted App Pins, to all marketers. It will be available on the platform's self-service system (Ads Manager) as well as pitched via its API (or application...

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