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Last Build Date: Tue, 12 Dec 2017 22:01:17 +0000

Copyright: Copyright 2017
 



Longtime Fast Company Editor Bob Safian Leaves Position for New Opportunities

Tue, 12 Dec 2017 21:45:11 +0000

Bob Safian announced to his staff at Fast Company this afternoon that he would be leaving his 12-year tenure as editor near the end of January. "Fast Company is a franchise all about change, and I have reached a point where it's become clear that it's time for me to make a change, too," Safian...



Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Tue, 12 Dec 2017 21:15:11 +0000

San Francisco is home to some of the world's biggest tech names--Twitter, Salesforce and Uber to name a few--but it's also headquarters for Sephora, a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon. At the same time that brick-and-mortar shopping for all retailers is...



Instagram Users Can Now Follow Hashtags They Same Way They Follow Accounts

Tue, 12 Dec 2017 20:45:25 +0000

Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...



This Agency Just Made a Beer Specifically to Drink in the Shower

Tue, 12 Dec 2017 20:11:33 +0000

The shower beer is such an underrated beer. And yet, it flies under the radar. But no more! Swedish ad agency Snask has developed a new beer specifically designed to drink in the shower. It's called Shower Beer, natch, and it was made by Pangpang Brewery, which is an existing Snask client. Here's some background...


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Pinterest Shared Its Predictions for 2018’s Top Trends

Tue, 12 Dec 2017 19:55:52 +0000

Pinterest unveiled the 2018 version of its The 100 list of 100 trend predictions for the upcoming year. The complete board is available here, and Pinterest shared some insights on each section in a blog post: Food and drink: This marks one of the social network's largest categories, with more than 19 billion ideas, and...



In the Wake of a Sexual Harassment Scandal, The Martin Agency Names New CEO

Tue, 12 Dec 2017 19:27:26 +0000

The Martin Agency announced the appointment of a new CEO today, less than two weeks after the departure of former chief creative officer Joe Alexander amid a wave of sexual harassment allegations. Kristen Cavallo, a longtime industry veteran who spent more than 12 years with the agency before leaving for fellow Interpublic Group shop MullenLowe,...



Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake

Tue, 12 Dec 2017 19:25:38 +0000

When it comes to showing beefy guys in ads, few segments have pushed the envelope as consistently as underwear brands. Given the nature of the product itself, of course, showing muscled flesh pretty much goes with the territory. Even so, the annals of advertising burst at the waistband with imagery that ranges from the merely...



Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

Tue, 12 Dec 2017 19:24:37 +0000

Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year. Below, we've collected some...



Hyundai’s Innocean to Acquire Independent Agency David & Goliath

Tue, 12 Dec 2017 19:00:10 +0000

Innocean Worldwide, the Hyundai Motor Company's global advertising division, will soon announce a deal to acquire American independent creative agency David & Goliath, according to multiple parties who have spoken to Adweek on background. Sources say the South Korean auto giant seeks to expand its international advertising business by buying the El Segundo, Cal. agency,...



Instagram: Here’s How to Edit a Story Highlight

Tue, 12 Dec 2017 18:00:48 +0000

Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they've expired from public view and to share these posts in Highlights on their profiles. Our guide will show you how to add or remove content to/from a Highlight once it's been created. Note: These screenshots...


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Grey London Made an Album of Feminist Christmas Carols, Rewritten to Stick It to the Man

Tue, 12 Dec 2017 17:56:08 +0000

It's been a banner year for women, in great part because of a system that drove its boot so deep into our necks that we all lost our epic sense of composure. In record numbers, we marched. We ran for office. We called bullshit on sexual harassment (and are still calling bullshit). And those who...



Facebook Is Changing the Way It Records Ad Revenue Overseas

Tue, 12 Dec 2017 17:30:51 +0000

Facebook announced a change in the way it reports advertising revenue for taxation purposes in foreign countries. Chief financial officer Dave Wehner announced in a Newsroom post that ad revenue in countries where Facebook already has offices that support sales to local advertisers will be recorded in those countries, rather than in Dublin, where the...



Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

Tue, 12 Dec 2017 17:09:49 +0000

This time of year, airports are magical winter wonderlands where holiday wishes come true. Right?! WestJet certainly went all out to make it so, turning to Canadian youngsters for yuletide notions that helped inform its 2017 holiday campaign. The Canadian carrier's previous memorable year-end spots have included placing special presents on a baggage carousel; completing...



Facebook’s AR Studio Is Now a Reality for All Third Parties

Tue, 12 Dec 2017 17:00:53 +0000

Tuesday is an augmented reality kind of day at Facebook. The social network announced that the AR Studio it introduced at F8 in April is now available to all third parties. At launch, AR Studio was made available to more than 2,000 brands, publishers and artists, enabling them to create and build animated frames, masks...



New Stand, the Boutique Convenience Store Popping Up Across the U.S., Wants to Improve Your Day

Tue, 12 Dec 2017 17:00:14 +0000

As a self-described half-store/half-blog, New Stand is trying to improve how you travel one purchase or article at a time. After launching two years ago and beginning 2017 with just three locations in New York's busy subway transit hubs like Columbus Circle and Union Square, New Stand will end the year with 25 locations across...



Droga5 Hires New Head of Business Development After Its Previous One Left for McCann

Tue, 12 Dec 2017 16:43:56 +0000

Droga5 has hired indie agency executive Maximilian Kislevitz as head of business development, replacing Sean Lackey who left in October to take on the new role of chief growth officer at McCann North America. Kislevitz joins Droga5's New York headquarters with 10-plus years of experience. Most recently, he was head of brand at Los Angeles...



TBWA Is Turning a Speeding Train Into an Escape Room for Murder on the Orient Express

Tue, 12 Dec 2017 16:11:03 +0000

Escape rooms have become old hat, but once in a while you see a spin on the approach that makes them worth mentioning again. This is one. Inspired by the 20th Century Fox film Murder on the Orient Express, based on Agatha Christie's classic novel, Finnish Railways tapped TBWA Helsinki to produce the longest escape...



Thanksgiving and the Big Shopping Days Tied to It Were Facebook Hot Topics in November

Tue, 12 Dec 2017 15:00:35 +0000

Facebook and Instagram users talked turkey and holiday shopping in November. Facebook IQ revealed its Hot Topics for November 2017, and conversation about Thanksgiving, Black Friday and Cyber Monday dominated Facebook and Instagram, along with Small Business Saturday and Giving Tuesday, to a lesser extent. Entertainment talk differed across the two social networks, with Facebook...



HoneyBaked Ham Made Its First TV Ad in a Decade, and It Was Worth the Wait

Tue, 12 Dec 2017 14:56:39 +0000

You can try to make your own ham this Christmas, says a new ad. But you might end up needing a chainsaw to cut it. Instead, try a ham--pre-glazed and ready-to-serve--from The HoneyBaked Ham Company, argues the ad, from BBDO Atlanta. In the spot, a thirtysomething everywoman protagonist, Kelly, grapples with trying to glaze and...



How to Integrate Influencer Marketing With Experiential to Supercharge Results

Tue, 12 Dec 2017 14:00:36 +0000

With the Federal Trade Commission's latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent. But in many ways, this increased transparency only makes more blatant what was already obvious to consumers: Influencers aren't always as authentic as they once seemed. The only difference...



This Company Wants to Turn More Taxpayers Into Tax Slayers

Tue, 12 Dec 2017 14:00:14 +0000

Though most Americans would rather not think about it, there's another major season that's fast approaching once the holidays have passed: tax season. As April 15th looms in the distance, few feelings compare to the pervasive sense of dread and inevitability that belongs to American taxpayers. But what if someone told them that they could...



Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes’ to Rival Discount Clothing Chains

Tue, 12 Dec 2017 14:00:11 +0000

For shoppers who absolutely love a good deal but hate hunting through racks, ecommerce company thredUP has a new offering just for them. The secondhand retailer has launched Goody Boxes-a non-subscription, no commitment box filled with discounted items for purchase. Over time, thredUP's Goody Boxes will learn your tastes, using a machine learning algorithm to...



The 10 Best New TV Shows of 2017

Tue, 12 Dec 2017 14:00:10 +0000

On Monday, I revealed my picks for the 10 best TV shows of 2017. Now it's time to look at which shows from this year's freshman class immediately set themselves apart from their peers in the most competitive TV environment ever. In this era of Peak TV, new shows have to grab audiences from the...



How Harvey Nichols’ Lo-Fi Masterpiece ‘Shoplifters’ Cut Through a Sea of Highly Crafted Ads

Tue, 12 Dec 2017 13:30:11 +0000

The big Film winners at Cannes in 2016 were a study in contrasts. In the Film Craft category, the Grand Prix winner was Under Armour's "Rule Yourself: Michael Phelps" spot from Droga5, an exquisitely made masterpiece of craft (and Adweek's Ad of the Year for 2016). But over in the Film Lions, the Grand Prix...


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Who Were LinkedIn’s 2017 Top Voices in Marketing and Social Media?

Tue, 12 Dec 2017 13:00:19 +0000

LinkedIn Tuesday revealed its third annual Top Voices list, as well as the top global hashtags used by those who made the cut. The professional network's top 10 marketing and social media voices for 2017 were: Zenith executive vice president and head of innovation Tom Goodwin Freelance copywriter Michael Spencer The Marketing Zen Group founder...



The Mall of America’s New Chatbot Aims to Make Your Holiday Shopping Easy

Tue, 12 Dec 2017 12:00:09 +0000

It's been more than 20 years since the Mall of America starred in the holiday hit film "Jingle All The Way," but if Arnold Schwarzenegger ran the halls this season for a remake, he could have a little help from artificial intelligence. Today, Minnesota's massive mall and key tourist attraction is launching its own chatbot...



Unwrapping Facebook’s Holiday Feature Presents

Tue, 12 Dec 2017 05:15:13 +0000

It's the most wonderful time of the year, and Facebook introduced a host of features to make this holiday season even more wonderful. The social network said in an email to Social Pro Daily that the holidays are the most popular time for people to share photos via Facebook, and it detailed all of its...



Nielsen Social Content Ratings, Week of Dec. 4: NFL Rules Again

Tue, 12 Dec 2017 03:50:52 +0000

With college football's regular season down to its last game, the National Football League seized control of the Nielsen Social Content Ratings for the week of Dec. 4. NFL games accounted for nine of the top 10 televised sports events in terms of interactions on Facebook and Twitter, led by Fox's airing of the visiting...



Ameet Ranadive Will Lead Instagram’s Wellbeing Team

Tue, 12 Dec 2017 03:05:24 +0000

Former Twitter vice president of revenue product Ameet Ranadive joined Instagram as director of product for its Wellbeing team. Ranadive will report to another Twitter alumnus, head of product Kevin Weil, who left his post as senior vp of product at Twitter in January 2016. An Instagram spokesperson told Social Pro Daily Ranadive will focus...



24-Hour Twitter News Network TicToc by Bloomberg Will Launch Dec. 18

Tue, 12 Dec 2017 02:35:56 +0000

More details have emerged on the 24-hour news network that Bloomberg Media announced at its NewFronts presentation in May. The Twitter-exclusive livestreamed news network is called TicToc by Bloomberg, and it is set to go live next Monday (Dec. 18). Todd Spangler of Variety reported that TicToc by Bloomberg will be led by global head...