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Last Build Date: Fri, 17 Nov 2017 21:41:02 +0000

Copyright: Copyright 2017
 



Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Fri, 17 Nov 2017 21:41:02 +0000

Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women's Wear Daily and made this investment to secure how those titles report on...



Turkey, Stuffing and Instagram Stickers for Thanksgiving

Fri, 17 Nov 2017 19:35:58 +0000

Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: "From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add...



How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Fri, 17 Nov 2017 19:26:55 +0000

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...



Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

Fri, 17 Nov 2017 17:05:13 +0000

The holidays may be a child's dream, but they're super stressful for a lot of adults. Old Navy is trying to change that by injecting some "YAY" into your holiday with its latest wave of adorable holiday ads released under its cheery "Hi, Fashion," platform. "We launched the 'Hi, Fashion' creative platform back in the...



Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

Fri, 17 Nov 2017 17:02:34 +0000

The "For Sale" sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company's most prized assets. Less than two weeks ago, news broke that Fox had been in on-again,...



Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

Fri, 17 Nov 2017 16:01:27 +0000

Volvo's two-year experiment in fractured, "nonlinear" narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth's atmosphere behind while encouraging viewers and car buyers to embrace the future ... whatever it might bring. To tell the tale of a female astronaut, her husband...


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Survey: Millennials Are More Likely to Get Video News From Social Networks

Fri, 17 Nov 2017 16:00:55 +0000

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences. When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based...



Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

Fri, 17 Nov 2017 14:44:13 +0000

Disaster Girl is one of the most popular memes online. It's over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled...


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Cat Videos and Business Don’t Mix in These Bright Ads for a Dual-Screen Smartphone

Fri, 17 Nov 2017 14:05:06 +0000

Imagine what you could do with your smartphone if it had two screens. The possibilities are ... well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply...


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How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

Fri, 17 Nov 2017 14:00:48 +0000

Historically, Amazon has proven to be highly effective at converting in-store buyers, all without spending marketing dollars on increasingly ineffective channels like print or leveraging first-party data on in-store buying behavior. Online sales during the holiday season continue to be the supergiant's sweet spot. Last year, Amazon's online sales between Thanksgiving and Cyber Monday totaled...



A Deeper Look Into How People Use Facebook Messenger and Similar Channels

Thu, 16 Nov 2017 22:55:10 +0000

More than 1.3 billion people are now using Facebook Messenger every month, but why, and how? The social network commissioned an online survey by Greenberg to look into "how the art of the conversation has evolved around the world," and it shared its findings in a new report, The Art of Communication: Messages That Matter....



‘Man Up’ and 5 Other Terms to Keep Out of the Office

Thu, 16 Nov 2017 21:57:25 +0000

It can happen to the best of us. While sitting around the office trying to brainstorm an idea, finally someone shouts out, "Guys, we need to nail this, now." Perfectly acceptable, right? Except for one important problem: not everyone sitting there is a guy. As marketers, we debate almost everything, from strategy to KPIs to...



Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Thu, 16 Nov 2017 21:30:11 +0000

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company's $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest...



‘Evan’ and Fearless Girl Wrap Up a Year of Accolades With Grand Prix Wins at Epica Awards

Thu, 16 Nov 2017 21:18:03 +0000

BERLIN, Germany--There might not be many days left in 2017, but two of the U.S. ad industry's globally celebrated works are still making the most of their year of seemingly endless accolades. At the Epica Awards here this week, a Grand Prix in film has gone to BBDO New York's "Evan" spot for Sandy Hook...



This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues

Thu, 16 Nov 2017 20:24:42 +0000

As global media reviews for big brands like AB InBev, Amazon and McDonald's continue to play an outsized role in determining the ad industry's biggest winners and losers, transparency is top of mind for every marketing chief. One new agency proposes an answer in the form of the labyrinthine technology known as blockchain. "Programmatic doesn't...



Creators on Facebook Get Their Own Stand-Alone App and Website

Thu, 16 Nov 2017 20:00:04 +0000

Live videos have skyrocketed on Facebook in recent months, and the social network is rewarding the creators of those videos with a new stand-alone application and a new website. Facebook director of product Daniel Danker announced at VidCon in June that the social network was building a stand-alone app dedicated to creators on Facebook, and...



Neglecting the Latino Community Is Hollywood’s Multibillion-dollar Missed Opportunity 

Thu, 16 Nov 2017 19:55:29 +0000

Diversity has become a watchword in Hollywood--just look at this year's Emmy's, which was touted as the "most diverse award show" in years despite the lack of Latino representation in any major award category. Whether you're celebrating how far Hollywood has come in representing diverse voices or lamenting how far it still has to go,...


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Why Toyota, the Car Company, Now Wants to Be Known More as a ‘Mobility’ Company

Thu, 16 Nov 2017 19:45:28 +0000

Toyota sold just shy of 2.5 million vehicles in America last year, making the 80-year-old company the sales leader for the fifth year in a row among automotive brands. There's just one thing: Toyota isn't an automotive brand. Not anymore, anyway. "The vision for the company is to communicate a brand shift from vehicles to...



Instagram Stories and Saving Posts Are Now Available via the Mobile Web

Thu, 16 Nov 2017 19:15:08 +0000

Instagram users who access the Facebook-owned photo- and video-sharing network via the mobile web now have access to two of its most popular features. Instagram announced in a blog post Thursday that Instagram Stories and the ability to save posts have been added to its mobile site. The features will be available to all users...



47 College Basketball Games Are Coming to Watch on Facebook, via Stadium

Thu, 16 Nov 2017 18:50:02 +0000

The heroes of the hardcourt are coming to Watch on Facebook, as the social network teamed up with multiplatform sports network Stadium to bring 47 college basketball games to the video destination. Stadium and Facebook teamed up earlier this year on a slate of college football games for Watch on Facebook. The hoops package includes...



TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers

Thu, 16 Nov 2017 18:23:41 +0000

When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn't watch to watch the show on linear TV. "We knew...



Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

Thu, 16 Nov 2017 17:38:25 +0000

According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships. Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) regions as a part of a survey about their experiences working with agencies on...



HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

Thu, 16 Nov 2017 17:17:47 +0000

HP has long been committed to making the company as diverse and inclusive as possible. The team recently discovered a Harvard Business Review study which stated that one-third of LGBTQ employees hide their personal lives in the workplace. One in 10 LGBTQ employees have even left a workplace because it was unwelcoming. With that in...


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7-Eleven Launches Facebook Messenger Chatbot

Thu, 16 Nov 2017 17:00:31 +0000

7-Eleven launched a Facebook Messenger bot that allows consumers, in part, to learn about current promotions and find nearby 7-Eleven locations. Driven by Conversable, an enterprise conversational intelligence platform, the chat bot also allows users to sign up for the company's 7Rewards customer loyalty program and receive digital membership cards that they can scan in...



Winning at The One Show Makes You Famous Famous, Not Just Advertising Famous

Thu, 16 Nov 2017 16:48:53 +0000

Step aside, Ryan Gosling and Beyonc?. Hordes of adoring fans have moved on to bigger and brighter celebrities--like Gerry Graf and Leslie Sims. Those advertising-famous folks are breaking through into mainstream fame--at least in the subway, it would seem--judging by a comical new call-for-entries video for The One Show by J. Walter Thompson. You see,...



After a Recount of Procter & Gamble’s Contentious Proxy Vote, Activist Investor Nelson Peltz May Get His Way

Thu, 16 Nov 2017 16:30:44 +0000

Activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, may actually be victorious in his proxy battle with Procter & Gamble after all. Following an audit of the proxy votes by IVS Associates, the company has found that Peltz may have won the vote by a 0.0016 percent margin of shares (or roughly...



Facebook Turned the Key on Dynamic Ads and Lead Ads for Autos

Thu, 16 Nov 2017 16:00:35 +0000

In recent months, Facebook has crafted ad products for specific industries such as travel and real estate, and automobiles can now be added to that list. The social network Thursday announced the launch of dynamic ads and lead ads for auto, with Facebook industry lead for auto Stephanie Latham telling Social Pro Daily that the...



Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook

Thu, 16 Nov 2017 15:51:49 +0000

It's time for Macy's entry into the holiday advertising arms race: "Lighthouse | The Perfect Gift Brings People Together," its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of...


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Subaru Shares Stories of Love in Latest Testimonial Ads for Its Charity Partners

Thu, 16 Nov 2017 14:52:45 +0000

Subaru of America marks the 10th year of its "Share the Love" program, which supports various charities, with a new flight of moving commercials from Carmichael Lynch. Reprising the casual yet intense style of last year's ads, and once more featuring renditions of Jackie DeShannon's "Put a Little Love in Your Heart," the work presents...



A Disenchanted Elf Learns a Christmas Lesson in Aussie Department Store’s Gorgeous Ad

Thu, 16 Nov 2017 14:25:50 +0000

When you're a Christmas elf, the holiday season is a pretty big deal. You expect those around you to take it seriously. And when they don't live up to your expectations, well, you've got an existential crisis on your wee hands. Such is the stuff of "Elf's Journey," a gorgeous 90-minute tale crafted by Clemenger...


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