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Last Build Date: Sun, 24 Sep 2017 12:00:56 +0000

Copyright: Copyright 2017

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

Sun, 24 Sep 2017 12:00:56 +0000

From click-to-buy buttons on Pinterest to "swipe up" directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. "It's essentially upending the consumer purchase journey," said Whitney Fishman Zember, managing...

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Here’s Why Facebook Reversed Course on Last Year’s Stock-Reclassification Plan

Fri, 22 Sep 2017 20:50:12 +0000

Hold that thought: Facebook's board of directors announced Friday that the stock-reclassification proposed by the company last April has been withdrawn. On the day Facebook reported its earnings for the first quarter of 2016, it also announced that its board approved a proposal to create a new class of non-voting capital stock, class-C capital stock,...

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Instagram Welcomed Fall (and Spring) With New Stickers

Fri, 22 Sep 2017 20:05:32 +0000

The seasons are changing, as are sticker offerings from Instagram. The Facebook-owned photo- and video-sharing network described its new stickers, tied to the change of season this week, in a blog post: "If you are in the Northern Hemisphere, you'll see a new cozy sticker pack for autumn, complete with expressive acorns, falling leaves, warm...

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Goodbye, Creator Studio App; Hello, YouTube Studio App

Fri, 22 Sep 2017 19:20:45 +0000

YouTube's Creator Studio application is now YouTube Studio, complete with several new features. Product manager Jacquelle Amankonah Horton announced the renaming of the app in a blog post, detailing two new features. Users can now schedule posts directly from their smartphones, by time, date and video type (private, unlisted, public). Creators on the Google-owned video...

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Patrón’s Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

Fri, 22 Sep 2017 18:04:46 +0000

If you've ever wanted to plant a tiny cactus farm in the middle of your living room, Patr?n is here to help. The tequila maker is trying to help consumers learn more about its different boozes by bringing its Jalisco, Mexico, distillery to audiences wherever they are--using Apple's new augmented-reality toolkit. A new iOS11 app,...

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An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies

Fri, 22 Sep 2017 17:49:00 +0000

This new commercial for Lifetime Movies (made in-house, with Decon's Jean directing) reaffirms the A&E network's "feel-bad movies" brand identity, but in a humorous way. This time, the bad choice is an illicit (and very illegal) student/teacher affair, complete with a kid they froze into a block of ice around 1994 and thawed out for...

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Polly’s Social Polling App Is a Hit With Teens on Snapchat

Fri, 22 Sep 2017 16:55:05 +0000

Following in the footsteps of anonymous feedback application Sarahah, a new social application called Polly is taking Snapchat by storm. The social polling app allows users to create multiple-choice polls for sharing on Snapchat and other platforms. With Polly, users can create polls from scratch or browse stock questions that allow them to add their...

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Everyone Is in Love With Natalie Portman’s Latest Ridiculously Stylish Miss Dior Ad

Fri, 22 Sep 2017 16:18:36 +0000

Perfume ads, we can agree, are obnoxious and absurd. But when done well, all that self-consciously abstruse storytelling actually adds up to something irresistible. The best example lately is Kenzo's advertising, from the brilliantly odd Spike Jonze piece to this month's baffling yet entertaining Natasha Lyonne follow-up. Our favorite example ever, though, is probably the...

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Here’s the NWHL Twitter Game of the Week Schedule for the 2017-18 Season

Fri, 22 Sep 2017 15:40:55 +0000

The National Women's Hockey League released its "NWHL Twitter Game of the Week" schedule for its upcoming 2017-18 season. The league and the social network announced a livestreaming pact in June, covering 16 games featuring the league's four teams--the Boston Pride, Buffalo Beauts, Connecticut Whale and New York Riveters--as well as the 2018 NWHL All-Star...

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This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

Fri, 22 Sep 2017 15:11:50 +0000

Turning your haters into your most effective promoters isn't the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues. But here's a fun twist that takes the idea to the next level, building an entire print and...

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Communications Tactics You Should Be Using Internally to Help Your Own Team

Fri, 22 Sep 2017 15:10:41 +0000

Despite having more channels, more ways to reach out to each other and more content, communication is breaking down in organizations. With more virtual team members and decentralized models of working, communication involves brief interactions on messaging platforms or emails. So too much of what workers do is based on assumptions rather than specific dialog...

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Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV

Fri, 22 Sep 2017 15:00:02 +0000

Facebook wants to show advertisers the impact TV has on social and vice versa. The company is launching two new brand measurement tools that analyze TV and Facebook performance. One of them, Facebook Cross-Platform Brand Lift, plugs into TV analytics company iSpot to crunch data on brand lift across Facebook, Instagram and Facebook Audience Network,...

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Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

Fri, 22 Sep 2017 14:34:13 +0000

One of the great things about Ikea is that it's not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing--it's an underdog strategy, mostly. But Ikea doesn't just do it--it does it well. Its latest playful ads are inspired by Apple,...

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Adcolor 2017 Highlights the Industry’s Progress and Challenges on Diversity as Tech Scoops Up Young Talent

Fri, 22 Sep 2017 13:17:42 +0000

This week, approximately 700 professionals in the advertising, marketing and technology industries gathered in Los Angeles for the 11th annual Adcolor diversity and inclusion conference. The event, which sold out for the first time, featured such luminaries as Uber chief brand officer Bozoma Saint John, actor and activist Jesse Williams, ad agency boundary-breaker Carol H....

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An A.I. Judging Advertising Creativity. Have We Drunk Enough Kool-Aid Yet?

Fri, 22 Sep 2017 13:06:52 +0000

Lately I've been having these advertising "Hot Tub Time Machine" flashbacks. It's 2008. I've just left my very enjoyable and straightforward creative director job at a multinational to join my brother's tech startup. I'm at a conference with Mark Zuckerberg and Gary Vaynerchuk floating about. Someone walks up and asks me what I do. "I'm...

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Dynasty Could Help The CW Improve Its Batting Average This Fall

Fri, 22 Sep 2017 13:00:52 +0000

Adweek's weeklong look at each broadcast network's new fall shows concludes today with The CW. After two consecutive falls featuring strong freshman entries like Jane the Virgin, The Flash and Crazy Ex-Girlfriend, the network's winning streak came to an end last year, as Frequency and No Tomorrow were both canceled. The network could improve its...

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Here’s Why You’re (Probably) Wasting Money on Influencer Marketing

Fri, 22 Sep 2017 13:00:11 +0000

Influencer marketing has all of the signs of a classic bubble. Companies spent an estimated $570 million on sponsored Instagram posts alone last year. That's serious money being thrown around to influencers for brand promotion. Unfortunately, most of that money is going to waste. Why? It's simple: Influencer content is extremely underutilized. We analyzed thousands...

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Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands

Fri, 22 Sep 2017 12:30:38 +0000

Quantcast has hired Steven Wolfe Pereira as its chief marketing and communications officer. The firm specializes in artificial intelligence, and Wolfe Pereira will develop and lead Quantcast's brand, corporate and product marketing as well as design, user experience and product while also joining Quantcast's executive leadership team. Additionally, he will work on creating new solutions...

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Sunday’s Star Trek: Discovery Launch Will Be CBS All Access’ Most Important Day Yet

Fri, 22 Sep 2017 12:00:22 +0000

Star Trek fans have been waiting for Sunday night for years. That's when CBS will air the premiere of Star Trek: Discovery, the first Star Trek TV series since Enterprise signed off 12 years ago. But Sunday will be an even bigger moment for CBS All Access; it's the streaming service's single most important day...

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L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Fri, 22 Sep 2017 10:26:18 +0000

Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...

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Facebook Will Introduce Canvas Templates for Its Collection Ads

Fri, 22 Sep 2017 02:15:18 +0000

Facebook Collection ads will soon receive a touch of Canvas. The social network announced in a blog post that it will introduce a new Canvas template for Collection ads, which will be available to all advertisers next month. Facebook debuted its e-commerce-driven Collection ads in March, consisting of a video on top and four recommended...

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ANA Warns of a ‘Talent Crisis’ as the Ad Industry Struggles to Appeal to College Grads

Thu, 21 Sep 2017 21:15:43 +0000

A new study from the Association of National Advertisers (ANA) found that the advertising industry is facing a "looming marketing and advertising talent crisis." The study, entitled "Bridging the Talent Disconnect: Charting the Pathways to Future Growth," was funded by the ANA Education Fund (AEF) and conducted by market research company GfK. It surveyed marketing...

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The Martin Agency Fills Its Chief Strategy Officer Role From Within

Thu, 21 Sep 2017 21:05:00 +0000

The Martin Agency has appointed a new chief strategy officer from within its own ranks, promoting Michael Chapman to the role. Chapman, who will also get the executive vice president title, had served as senior vice president, managing director, strategic planning for the agency since 2014. He replaces Earl Cox, who recently retired after 31...

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Face Filters Can Now Be Added to Instagram Live Videos

Thu, 21 Sep 2017 20:55:48 +0000

Instagram users can now add face filters to their Instagram Live videos. The Facebook-owned photo- and video-sharing network said in a blog post that face filters in Instagram Live videos will roll out globally over the next several weeks, providing the following instructions for users with access to the new feature: Tap the face in...

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Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

Thu, 21 Sep 2017 20:50:46 +0000

You know it's not good when the company lawyer writes an important blog post. Indeed, Facebook revealed today that it turned over more than 3,000 ads that were linked to Russia to the Senate and House intelligence committees as part of their investigation centered on the 2016 presidential election. The ads were purchased by a...

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Facebook Found Another Way to Keep Mobile Users From Leaving

Thu, 21 Sep 2017 19:58:14 +0000

Facebook doesn't want you to leave Facebook, even if the applications you're leaving Facebook for are owned by Facebook. The social network confirmed that users who also have Instagram accounts will now be able to navigate to those accounts directly via its main navigation menu, without having to exit the Facebook app to launch the...

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Joe Biden Responds to Betsy DeVos’ Title IX Stance in Latest ‘It’s On Us’ Ad

Thu, 21 Sep 2017 19:10:29 +0000

In the new "It's On Us" PSA, former vice president Joe Biden delivers what may be his most emotional plea yet. "It's On Us" began as a sexual assault awareness and prevention campaign under the White House in September 2014, working with creative agency Mekanism. Initial efforts featured President Obama, actor Jon Hamm and Biden...

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How Facebook Is Stepping Up for Victims of Hurricanes Maria and Irma

Thu, 21 Sep 2017 19:10:17 +0000

The Caribbean and the Southeastern U.S. continue to face the wrath of hurricane after hurricane, and Facebook continues to help. Just as it did with Hurricane Harvey at the end of August, Facebook pledged to match up to $1 million in donations to Save the Children to support relief efforts for victims of Hurricanes Maria...

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Facebook Improves Its Tools to Let Retailers Better Target Consumers Who Made Offline Purchases

Thu, 21 Sep 2017 19:08:02 +0000

Facebook improved its ability to help marketers determine the impact their ads on the social network have on in-store purchases and other offline outcomes with the introduction of two tools today. Marketers can now build custom audiences made up of Facebook users who have previously made offline purchases from retailers, or they can go one...

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72andSunny Published a Diversity Playbook That It Wants All Companies to ‘Steal’

Thu, 21 Sep 2017 18:58:00 +0000

72andSunny wants the whole industry to be more diverse, not just its own offices. Today its North American operation (L.A. and New York) are launching a diversity playbook, "The 72andSunny Playbook." The goal of the playbook is to "expand and diversify the creative class." The whole purpose of putting these findings out there for the...

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