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Last Build Date: Thu, 19 Oct 2017 11:21:15 +0000

Copyright: Copyright 2017

Can Fake News Be Stopped in the Next 10 Years?

Thu, 19 Oct 2017 11:00:39 +0000

Will fake news be thwarted in the next 10 years? A survey of more than 1,100 internet and technology experts by Pew Research Center was nearly split right down the middle. The Future of Truth and Misinformation Online, released Thursday by Pew and Elon University's Imagining the Internet Center, revealed that when the 1,100-plus experts...

Will Ferrell’s Darkly Comic New Ads Show How Our Devices Are Ruining Family Time

Thu, 19 Oct 2017 04:01:30 +0000

It's no secret that mobile devices have made us more disconnected from our immediate surroundings (even as we obsessively document them). But what has it done to family life? Or more to the point, to quality family time? New ads from Goodby Silverstein & Partners for the nonprofit Common Sense Media (with support from Comcast's...

GE’s Linda Boff Wins Adweek’s 2017 Grand Brand Genius Honor

Thu, 19 Oct 2017 01:42:03 +0000

Linda Boff, the CMO whose work has helped to transform GE's public image over the past two years, has been named Adweek's Grand Brand Genius for 2017. The announcement came earlier this evening at the magazine's annual Brand Genius gala, this year held at Cipriani 25 Broadway in New York's Financial District. Though GE has...

Adweek’s Brand Visionary Anna Wintour Honored S.I. Newhouse at 2017 Brand Genius Gala

Thu, 19 Oct 2017 01:29:37 +0000

Anna Wintour accepted the 2017 Brand Visionary honor earlier tonight at Adweek's Brand Genius gala awards dinner and thanked her mentor, the late S.I. Newhouse, during her acceptance speech. Wintour was recognized for her broad influence and leadership in both the fashion and publishing realms. "In our ever-changing digital world, the market is chasing what...

Hearst Purchases Rodale Inc.’s Global Magazine and Book Businesses

Wed, 18 Oct 2017 22:31:06 +0000

Hearst has bought Rodale Inc., the publisher of some of the largest, most established health and wellness lifestyle brands--including Men's Health, Women's Health and Runner's World--and a book publishing arm. The announcement, which was released on Wednesday evening, did not disclose the exact terms of the agreement, but it did state that Rodale's 93 editions...

Brad Jakeman Is Leaving Pepsi’s In-House Creative Team to Start His Own Consultancy

Wed, 18 Oct 2017 20:24:55 +0000

Brad Jakeman is leaving PepsiCo to run his own consultancy but that doesn't mean he's done with the company. PepsiCo will be the first client for Jakeman's new consultancy. Jakeman served as president of PepsiCo's beverage group. He also ran the in-house creative shop responsible for the much-maligned Kendall Jenner spot, Creators League Studio. "We...

The NFL’s Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

Wed, 18 Oct 2017 20:09:37 +0000

Green Bay Packers tight end Martellus Bennett is a busy guy. When he's not helping his team attempt to win the NFC North for the second year in a row, he's working on any number of projects with his multimedia production company, The Imagination Agency. The work, which includes children's books, apps and games inspired...

News Stories That Mentioned Trump Tweets Weren’t Good News for Trump

Wed, 18 Oct 2017 20:05:09 +0000

If you read a news story that mentioned a tweet by President Donald Trump during his first 100 days in office, odds are that the story was not favorable to Trump. Pew Research Center released its analysis of more than 3,000 news stories during the administration's early days, saying that across the 24 outlets it...

VML Expands Its Creative Offering by Hiring Its First Managing Director of Global Creative Operations

Wed, 18 Oct 2017 19:59:42 +0000

VML has hired Lauren Lafranz as managing director, global creative operations, a newly created position. In the role, Lafranz will work out of VML's New York office and report to global chief creative officer Debbi Vandeven. She will serve as director of VML's global creative council and be responsible for implementing Vandeven's creative vision, managing...

U.S. Lawmakers Plan to Introduce a Bipartisan Bill to Improve Transparency for Online Political Ads

Wed, 18 Oct 2017 19:43:02 +0000

Lawmakers from both the Republican and Democratic parties are getting ready to introduce legislation that would require political ads to be held to the same standards for transparency online as they are in traditional formats like TV and radio. The bill known as the "Honest Ads Act" is expected to be filed in the U.S....

The Brewers Association Is Launching a Crowdfunding Campaign to Buy AB InBev for $213 Billion

Wed, 18 Oct 2017 19:38:59 +0000

It's the largest crowdfunding effort ever and even its backers realize it has the slimmest chance of possibly succeeding. So why is Sterling-Rice Group (SRG) helping the nonprofit Brewers Association in an effort to crowdfund a purchase of AB InBev, the world's largest brewery, for $213 billion? SRG executive creative director Adam Wohl told Adweek...

Facebook Is Officially Rolling Out Its Explore Alternative News Feed

Wed, 18 Oct 2017 19:35:16 +0000

The Explore alternative News Feed Facebook has been testing since as early as February is officially rolling out. Explore is an ad-free (thus far) News Feed made up entirely of content from publishers--pages followed and not followed by users. When first spotted in February, mobile users were given the options at the bottom of their...

TBWA Handled a Heartbreaking Assignment Beautifully in These Ads for Children’s Hospice Care

Wed, 18 Oct 2017 18:14:57 +0000

Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead. TrinityKids Care, based in Southern California, is out with four new ads from TBWA\Chiat\Day Los Angeles, seeking to raise money for the in-home end-of-life support it...

3 Moves Amazon Studios Must Make to Salvage Its Brand Following Roy Price’s Exit

Wed, 18 Oct 2017 18:13:14 +0000

Like Harvey Weinstein before him, Amazon Studios chief Roy Price's temporary suspension after sexual harassment allegations has become permanent. On Tuesday night, Price stepped down as head of Amazon Studios, which suspended him last week, hours after the publication of a Hollywood Reporter story in which a producer on Amazon's Man in the High Castle...

Leo Burnett London Reveals a Bold New Visual Identity That Includes Its Founder’s Iconic Glasses

Wed, 18 Oct 2017 17:34:16 +0000

Leo Burnett London has pivoted decisively into the 21st century with a new visual identity. The bolder, more modern design pays tribute to the agency's namesake--Burnett founded the agency in Chicago in 1935--by including his iconic black glasses. While the images shift focus away from Burnett's distinctive signature, they still encapsulate the visionary man who...

Twitter Revealed a Host of Updates to Its Safety Policies

Wed, 18 Oct 2017 17:15:39 +0000

Twitter responded quickly to a tweetstorm late last week by CEO Jack Dorsey regarding the social network's efforts to keep its users safe. 1/ We see voices being silenced on Twitter every day. We've been working to counteract this for the past 2 years. -- jack (@jack) October 14, 2017 Erin Griffith of Wired obtained...

A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy

Wed, 18 Oct 2017 17:06:00 +0000

Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course. The brand, known for its candy-colored fever-dream viral videos, has added a sweet-faced purple dragon, a contorting centaur and a ginger merman to its stable of oddball spokescharacters. The latest mini-movie, from agency Harmon Brothers, features...

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Brands of All Sizes Can Now Run Search Ads on Pinterest

Wed, 18 Oct 2017 16:29:17 +0000

Pinterest announced today that its Search Ads are now available to advertisers of all sizes via its Ads Manager. The social network introduced search targeting via keyword campaigns and shopping campaigns for select brands in January. Umesh Unnikrishnan, head of product, search ads at Pinterest, said in a blog post that more than 2 billion...

MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

Wed, 18 Oct 2017 16:08:13 +0000

MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, "Together We Shine," debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media. MGM originally released its first brand campaign, "Welcome to the Show," on Sept....

Facebook: Here’s How to Discover Pages to Like

Wed, 18 Oct 2017 16:05:39 +0000

Did you know that the Facebook mobile application allows you to browse a list of Facebook pages that may match your interests? As you browse the list, you have the option to like any of the listed pages, so that their posts will begin appearing in your News Feed. Our guide will show you how...

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These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival

Wed, 18 Oct 2017 15:29:43 +0000

In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting...

YouTube Has Manually Reviewed Over 1 Million Videos for Terrorist Content Since June

Wed, 18 Oct 2017 15:05:10 +0000

YouTube has manually reviewed more than 1 million videos for terrorist content and violent extremism since announcing steps in June to thwart this type of content. The four steps announced by general counsel Kent Walker in June were: Increasing use of technology to help identify extremist and terrorism-related videos. "Greatly" increasing the number of independent...

Omnicom’s 180LA Parts With Its Creative Lead After a Tumultuous Year for the Agency

Wed, 18 Oct 2017 14:51:08 +0000

180LA today announced a restructuring of its creative leadership. The news follows a 12-month period that saw an end to the Omnicom agency's relationships with several prominent clients and the departure of other top leaders. Chief creative officer and managing partner William Gelner will leave 180LA after a decade at the end of the month....

Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

Wed, 18 Oct 2017 14:45:27 +0000

What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number...

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Live Location Sharing Comes to WhatsApp

Wed, 18 Oct 2017 13:40:32 +0000

WhatsApp introduced the ability for users to share their locations in real-time with their friends and family. The Facebook-owned messaging application said its new Live Location feature works as follows: Launch a chat with an individual or group. Tap attach. Choose location, and select "share live location." Determine the length of time you want to...

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Wed, 18 Oct 2017 13:00:09 +0000

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this...

Driving Paid Social Efficiencies With Top Creative

Wed, 18 Oct 2017 13:00:07 +0000

Digital marketers are increasingly realizing that social platforms, with their large scale and ample first-party data, present an unparalleled opportunity to reach audiences with personalized content. But creative relevance is key to secure that initial consumer engagement. Take Nike's Mamba Day initiative, which picked up a bronze award in this year's Cyber Lions. The sportswear...

Here Are the Finalists for the Second-Annual Shorty Social Good Awards

Wed, 18 Oct 2017 13:00:04 +0000

The second-annual Shorty Social Good Awards will return to New York on Nov. 15 to honor the year's best in cause marketing. Today, the Shorty Awards released its 2017 finalists, including the Fearless Girl statue, which received nods in five separate categories. "As we gear up for the 10th-annual Shorty Awards, it's exciting to see...

At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows

Wed, 18 Oct 2017 10:00:48 +0000

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service's refusal to share ratings data for its content. Netflix ratings have become the industry's white whale, with many companies attempting to nail down the company's metrics, but seemingly failing to do so in any precise...

Regina Dugan Is Leaving Facebook’s Building 8 Hardware Unit

Wed, 18 Oct 2017 02:15:48 +0000

The head of Facebook's Building 8 unit is on her way out of the building. Regina Dugan, the former Google executive who joined Facebook in April 2016 to lead its connectivity hardware group, announced her impending departure in a Facebook post. Dugan wrote, "Today I am announcing that early next year, I will be leaving...