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Last Build Date: Fri, 23 Feb 2018 16:55:47 +0000

Copyright: Copyright 2018
 



Kyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event

Fri, 23 Feb 2018 16:55:47 +0000

Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to battle returning Legendary Pokemon Kyogre and Groudon, as well as Rayquaza, which joined the game in early February. When the event...


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Hotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia

Fri, 23 Feb 2018 16:47:38 +0000

Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to become the newest host of HQ Trivia. HQ rose to prominence over the last few months, drawing millions of people twice a day for...


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Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps

Fri, 23 Feb 2018 15:52:26 +0000

Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their phones. In fact, Forrester's 2018 Retail Best Practices: Mobile Web study found smartphones will be used in over one-third--or more than $1 trillion--of total U.S. retail...


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Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours

Fri, 23 Feb 2018 15:50:29 +0000

Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog post, saying that the feature allows accounts to send up to five DMs via the Twitter application-programming interface over a 24-hour period in response...


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A Major Bank and 3 Car Rental Companies Cut Ties With the NRA

Fri, 23 Feb 2018 14:49:34 +0000

In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling on Congress to enact stricter gun control laws in the United States. Now, major companies are cutting ties with the association, including the First...


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4 Industries That Will Dominate Social Media in 2018

Fri, 23 Feb 2018 14:00:55 +0000

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO...


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Award Shows and Cable News Fueled a 7.1% Increase in January’s National TV Ad Revenue

Fri, 23 Feb 2018 13:00:48 +0000

Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index. That January boost includes a 11.1 percent lift in cable ad revenue and a 2.7 percent jump in broadcast...


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To Avoid Angering Olympics Viewers, NBC Won’t Air A.P. Bio Until After the Closing Ceremony

Fri, 23 Feb 2018 13:00:06 +0000

During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won't tolerate when it comes to offering sneak previews of its entertainment shows during Olympics coverage. In 2012, the network aired the premiere of short-lived sitcom Animal Practice in the middle of London's closing ceremony, which "pissed...


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The Facebook Journalism Project Teamed Up With the Society of Professional Journalists

Fri, 23 Feb 2018 02:55:17 +0000

The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on journalism partnerships for the social network, said the new initiative "will serve as an extension of FJP's ongoing efforts to support quality journalism and provide...


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Facebook Is Offering More Clarity on Some of Its Ad Metrics

Fri, 23 Feb 2018 01:50:23 +0000

Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network explained in a blog post that the estimated and in development labels will appear in tool tips within Ads Manager's reporting table, as...


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