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Last Build Date: Tue, 25 Jul 2017 04:01:19 +0000

Copyright: Copyright 2017
 



The American Customer Satisfaction Index’s Top Social Network Is … Google+?

Tue, 25 Jul 2017 04:01:19 +0000

You may not know many people who still use Google+, but that waning group is apparently quite satisfied with the social network. The American Customer Satisfaction Index released its 2017 e-business report Tuesday, and Google+ sat atop the list of social networks with a score of 81 out of 100, up from 76 last year,...


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A Momentous Summer for Brazilian-Born Journalist Fernanda Santos

Tue, 25 Jul 2017 00:00:03 +0000

In June, the paperback edition of The Fire Line: The Story of the Granite Mountain Hotshots, a book about the 2013 Yarnell Fire in Arizona and death of 19 specialty firefighters, arrived on the wings of a Spur prize from the Western Writers of America for Best First Non-Fiction Book. Author Fernanda Santos officially accepted...


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How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

Mon, 24 Jul 2017 23:49:18 +0000

As an up-and-coming actress-comedian, Laura Clery spent more than a year doing "free work," posting on Facebook every day without fail, building an audience for her sketches, characters and video blogging. Those days are over, as Clery is now one of the first digital influencers to take part in Facebook's new revenue-sharing program, while also...


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The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Mon, 24 Jul 2017 23:47:58 +0000

Nestl? this past weekend celebrated the first anniversary of its global innovation platform Henri@Nestl?, but in truth, it was more of a transmogrification six years in the making. Henri@Nestl?, which is named after the company's 19th-century scientist-founder Henri Nestl?, virtually connects numerous independent innovation labs from London to Shanghai. Via an online channel, the conglomerate's...


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The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

Mon, 24 Jul 2017 23:45:09 +0000

There's been no shortage of finger-pointing in the eight months since Donald Trump stunned the world by beating Hillary Clinton to become the 45th president of the United States. Check out our full coverage. For political junkies, the culmination of that debate over how presumed front-runner Clinton lost the election to a political novice was...


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The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Mon, 24 Jul 2017 23:33:53 +0000

With over a decade of experience at XO Group's multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media. "Couples have come [to The Knot] after getting engaged for years," said Winikka, "but now the expectations...


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For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

Mon, 24 Jul 2017 23:21:46 +0000

The fact that National Tequila Day fell on a Monday this year didn't stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today. Tequila fountains were set up at the Hollywood & Highland shopping center,...


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Google Increased Its Paid Clicks by 52 Percent in the Second Quarter

Mon, 24 Jul 2017 21:08:12 +0000

Google's parent company, Alphabet, yet again beat financial expectations with its second-quarter earnings, bringing in $26 billion in revenue for the three-month period, an increase of 21 percent from the second quarter of 2016. Earnings per share totaled $5.01, beating Wall Street's forecast of $4.46 per share. According to its earnings statement released today, the...


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Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

Mon, 24 Jul 2017 19:40:32 +0000

Here's something you don't see every day. A major U.S. magazine editor walking down the fashion runway with one of her usual suspects and... A post shared by Sports Illustrated Swimsuit (@si_swimsuit) on Jul 22, 2017 at 8:00pm PDT MJ Day, editor of the annual Sports Illustrated Swimsuit Edition, was in Miami through the weekend...


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Nielsen Social Content Ratings, Week of July 17: Game of Thrones Stays Strong

Mon, 24 Jul 2017 19:40:16 +0000

The North remembers: Sunday night's episode of Game of Thrones on HBO froze out the competition in the Nielsen Social Content Ratings for the week. The drama series' second episode of the season totaled 1.243 million interactions across Facebook and Twitter, nearly double the 635,000 tallied by Phelps vs. Shark: Great Gold vs. Great White...


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