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Last Build Date: Fri, 23 Mar 2018 20:53:08 +0000

Copyright: Copyright 2018

J&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom, WPP Divisions

Fri, 23 Mar 2018 19:49:55 +0000

Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published...

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Baffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This Museum’s Short Film

Fri, 23 Mar 2018 18:08:22 +0000

Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem self-indulgent or bafflingly arbitrary. But the Hammer Museum at UCLA leans into that confusion in an amusing new short film made by some A-list talent...

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4 Ways Online Video Content Can Better Connect With Viewers

Fri, 23 Mar 2018 17:41:07 +0000

2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original shows and movies across all services, it's never been easier for audiences to get content when they want it, where they want it....

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The Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad

Fri, 23 Mar 2018 17:01:39 +0000

It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage. Most network sports promos are downward-facing dogs, but YES had a hit last year with its yoga-themed spot, which humorously...

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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

Fri, 23 Mar 2018 16:40:34 +0000

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot from late 2009 that told a story of romantic love entirely through screen shots of Google searches. A surprise hit online,...

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Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal

Fri, 23 Mar 2018 16:27:23 +0000

Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about Facebook and the exploitation of its platform." Starting Monday, the company is dropping ads from Facebook, Instagram, Google and Twitter, and will...

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How Embracing a Political POV Can Forge a Deeper Connection to Consumers

Fri, 23 Mar 2018 16:14:51 +0000

Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their article "Consumers Turn Shopping Into a Political Statement," the Financial Times said, "67 percent of people will try a...

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Instagram: Here’s How to Add a Profile Link or Hashtag to Your Bio

Fri, 23 Mar 2018 15:20:48 +0000

Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile button in the bottom-right corner of the screen. Step 2: Tap "Edit...

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This Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear

Fri, 23 Mar 2018 15:02:30 +0000

It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you can learn a language. By pushing all your senses to the maximum and giving it a lot of effort, you...

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How Blockchain Tokenization Provides a New Opportunity to Track a Product’s Lifecycle

Fri, 23 Mar 2018 14:47:38 +0000

The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant number of people will own a brand's product without having ever purchased from the brand directly. Traditionally past the moment of purchase, most brands...

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