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Last Build Date: Wed, 22 Feb 2017 05:00:35 +0000

Copyright: Copyright 2017

The iPad Might Not Have Changed the World, but It Could Save Retail

Tue, 21 Feb 2017 23:52:21 +0000

What this device does is extraordinary," Steve Jobs intoned to a packed house at San Francisco's Moscone Convention Center. The date was Jan. 27, 2010 and Jobs, dressed in his standard attire of faded jeans and a black turtleneck, settled into a Le Corbusier chair with what he called the "third category device"--a 9.7-inch, backlit...

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Meditation Apps Are Becoming a Source of Zen in an Overstressed World

Tue, 21 Feb 2017 23:51:32 +0000

As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Approximately 18 million Americans practice meditation, according to the U.S. Department of Health and Human Services, and, much like yoga, meditation apps are exploding in the marketplace. Apps like Calm, Headspace and The Mindfulness App offer both monthly...

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How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

Tue, 21 Feb 2017 23:51:02 +0000

For Carter Jensen, installing cameras into ceilings and drilling digital displays into the walls of Minneapolis-based agency Periscope to test prototypes of new mobile and emerging technology is just a typical day at work. As Periscope's senior emerging media and platform innovation strategist, Jensen is the agency's go-to guy responsible for understanding future-looking innovations like...

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Why Facebook and Snapchat Are Spinning Off Mobile Incubators

Tue, 21 Feb 2017 23:49:42 +0000

Advertising agencies and tech companies are increasingly getting into the shark tank game. As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on--and buying into--startups focused on emerging technology. With more major tech companies, consultancies and PR firms getting into the mix, following the...

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A Homespun Maine Radio Show

Tue, 21 Feb 2017 22:15:51 +0000

One of the great upside-down benefits of the internet is that it has magically expanded the reach of radio. It's now possible to hear about and listen to shows that not so long ago, would have been out of reach and off the radar. One such example is The General Store Variety Show, a weekly...

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Chat Bots Are Winning Over Social Media Users (Report)

Tue, 21 Feb 2017 22:05:23 +0000

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience. A study from Retale, a provider of location-based mobile advertising, examines how consumers are...

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Nielsen Social Content Ratings, Week of Feb. 13: All-Star Weekend for the NBA

Tue, 21 Feb 2017 21:50:50 +0000

The National Basketball Association's All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13. The NBA All-Star Game Sunday night totaled 3.102 million interactions across Facebook and Twitter, and NBA All-Star Saturday tallied 1.797 million, blowing away the competition in both the sports and the...

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Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Tue, 21 Feb 2017 21:45:16 +0000

Today Verizon followed Sprint, Chipotle, Coca-Cola, Facebook and more in establishing its own in-house creative advertising agency. The telecom giant, which is currently one of the five biggest ad buyers in the U.S., hired global group creative director Andrew McKechnie away from Apple to run the new department. The chief creative officer will work out...

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Will Instagram’s New Head of Communications Schake Things Up?

Tue, 21 Feb 2017 21:21:44 +0000

Instagram is getting a new head of communications, as David Swain announced via an Instagram post that he will leave his post in April, after aiding in the transition of successor Kristina Schake. Schake represents a nice coup for Instagram, as she has served as deputy communications director for Hillary Clinton's presidential campaign and communications...

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This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Tue, 21 Feb 2017 21:19:40 +0000

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely...

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