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Last Build Date: Fri, 19 Jan 2018 23:54:00 +0000

Copyright: Copyright 2018

Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Fri, 19 Jan 2018 22:24:19 +0000

Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Priceless," the new effort is meant to inspire people to do something they have always wanted...

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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Fri, 19 Jan 2018 20:45:34 +0000

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook Tuesday. Those trends were:...

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WhatsApp Just Rolled Out an Android App for Small Businesses

Fri, 19 Jan 2018 20:15:18 +0000

Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app announced the launch of WhatsApp Business, a free Android application for small business owners on the platform, which...

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Soccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With Emojis for Every One

Fri, 19 Jan 2018 19:45:28 +0000

One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched "He110, this is Inter," a massive project...

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Instagram Added Activity Status to Instagram Direct

Fri, 19 Jan 2018 19:30:04 +0000

Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which adds a line below user names sharing the last time those users have been online. Users can opt out of the feature, but should they do so,...

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NBC Is in Talks to Secure a White House Interview on Super Bowl Sunday

Fri, 19 Jan 2018 19:12:50 +0000

NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have been conversations between NBC News and the White House about a conversation format, the timing, the location, those sorts...

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This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer

Fri, 19 Jan 2018 19:00:45 +0000

We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here's the Colombian League Against Cancer's approach. It might not be the most imaginative, but we like how the act of...

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The Facebook Community Boost Show Is Set to Hit the Road

Fri, 19 Jan 2018 18:45:13 +0000

After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost program, which was originally announced last November. Facebook Community Boost is aimed at helping small businesses in the U.S. grow and...

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Diversity Finally Comes to Facebook’s Board of Directors

Fri, 19 Jan 2018 18:00:37 +0000

Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American Express for 37 years, and he is retiring as chairman and CEO effective Feb. 1, to be succeeded by vice chairman Stephen Squeri. Zuckerberg said in...

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How Davos Can Help Marketers Gain Greater Global Purpose

Fri, 19 Jan 2018 17:55:21 +0000

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond...

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