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Last Build Date: Tue, 28 Mar 2017 03:50:05 +0000

Copyright: Copyright 2017
 



What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards

Mon, 27 Mar 2017 23:18:43 +0000

In February 2017, Absolut launched its first new flavor in over four years: Absolut Lime. A lot was banking on this rollout, considering the sharp decline in vodka sales beginning in 2014, a rise in competition from the whiskey market and a growing fatigue of sickly sweet flavors like cookie-dough vodka. In a major activation...


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Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated

Mon, 27 Mar 2017 23:18:25 +0000

A marijuana shop would have to be pretty darn opulent and over the top to earn the nickname, "the Taj Mahal of THC." But then again, until recently, the bar was set pretty low in this relatively new but fast-growing segment of the retail world. Diego Pellicer, a cannabis store in Seattle named for a...


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How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences

Mon, 27 Mar 2017 23:17:36 +0000

"Art used to be science, and science used to be art," explained Ashley Baccus-Clark. For the past seven months, Baccus-Clark has worked at the intersection of those subjects as a speculative neuroscientist for Hyphen-Labs, a 3-year-old collective of women of color that uses both science and art to create experiences with an eye on social...


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After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond

Mon, 27 Mar 2017 23:16:37 +0000

One day in 1920, a man named Bill Doak stopped in to the Rawlings sporting goods store in St. Louis and changed baseball forever. Doak was a pitcher for the Cardinals, a team that the Rawlings brothers, George and Alfred, had been fitting out with uniforms and baseballs since 1907. Like all players, Doak's non-throwing...


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This San Francisco Shop Mimics a Hollywood Production Studio

Mon, 27 Mar 2017 23:11:49 +0000

After growing tired of how slow moving traditional agencies had become, two industry vets--former CP+B president Steven Erich and Goodby Silverstein & Partners executive creative director Eric Kallman--decided to strike off on their own last year, founding their own shop, Erich & Kallman. In order for this new San Francisco agency to succeed, its creators...


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This Agency Used a Weather Balloon to Fly Nike’s New Vapormax Shoe Into Space

Mon, 27 Mar 2017 23:09:22 +0000

Over the weekend, one agency gave Nike's newest product a bit of extra air. To celebrate the release of Nike's new Vapormax (and the 30th anniversary of the Nike Air Max), Space150, one of Nike's digital agencies, attached one of the shoes to a weather balloon and sent it straight into the stratosphere. After working...


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This Guy Was an Obscure Nation’s 6 Millionth Tourist, and He Was in for One Incredible Surprise

Mon, 27 Mar 2017 22:54:14 +0000

Sandwiched between Turkey and Russia, the Republic of Georgia recently greeted its 6 millionth tourist (per the nation's best estimate, at least) with a surprise VIP experience that included dinner with the prime minister. The lucky winner was Jesper Black, a Dutch traveler who flew into the capital of Tbilisi for a wedding. From the...


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Forbes Rolls Out 38th International Edition in Finland

Mon, 27 Mar 2017 22:00:07 +0000

Hitting newsstands in Helsinki and environs Tuesday, the following first-time publication. Forbes Finland is the publications 38th international edition. Initial circulation is 70,000 and the local partner is SK Media. From today's announcement: "A well-educated population and an impressive school system are formidable assets which, combined with structural reforms that the government has just began...


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Fired San Diego Radio Personality Re-Ups With His Own Podcast Network

Mon, 27 Mar 2017 21:00:33 +0000

If you can't beat 'em, enjoin 'em. In January, Chris Cantore, along with his 94.9 FM morning show co-host Steven Woods, was suddenly bounced from the airwaves. The pair took their act to a similar podcast, but that only lasted about 12 episodes before Woods decided to move on. Nevertheless, per an extensive look in...


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Nielsen Social Content Ratings, Week of March 20: March Madness, Indeed

Mon, 27 Mar 2017 20:25:55 +0000

March Madness took over Facebook and Twitter during the week of March 20, as Sunday night's Elite Eight victory by the University of North Carolina over the University of Kentucky blew away the field in the Nielsen Social Content Ratings for the week. The Tarheels punched their ticket to the Final Four with a 75-73...


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