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Last Build Date: Thu, 20 Jul 2017 04:50:24 +0000

Copyright: Copyright 2017

Complex Networks CEO Rich Antoniello Crunches the Sneakers, Hip-Hop and Hot Sauce Numbers

Wed, 19 Jul 2017 23:45:40 +0000

I'm guessing you've heard the line, 'Everything is copy.' Well, in Rich Antoniello's ever-expanding digital world at Complex Networks, everything is content. More specifically-everything you could possibly imagine that can be laser-focused to appeal to 18-to-24-year-old males obsessed with hip-hop, sneakers, NASCAR and pop culture. Sports, not so much (More on that later). Brooklyn-born Rich,...

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Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

Wed, 19 Jul 2017 22:30:58 +0000

Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost engagement with niche groups. The social network today announced that it's expanding globally what it's been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let...

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Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Wed, 19 Jul 2017 21:40:16 +0000

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos said in a blog post that Facebook teamed up with Nielsen to...

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Entering the Golden Age of the Six-Figure Freelancer

Wed, 19 Jul 2017 20:15:59 +0000

The corner office overlooking Madison Avenue used to be the symbol of career success. But a new corner office--the in-home office--is on the rise, representing not only financial success, but that mythical ideal so many professionals crave and strive for: work-life balance. About one-fifth--or 3.2 million--of U.S. freelancers are making at least $100,000 per year,...

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Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes

Wed, 19 Jul 2017 20:04:27 +0000

We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...

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Want Your Audience to Respond to Your Fact-Checking Efforts? Try Video.

Wed, 19 Jul 2017 20:00:09 +0000

While we don't view video as panacea for all that ails the media industry, a study published this month in the Journalism & Mass Communication Quarterly finds a particularly useful place for video: as a vehicle for effectively imparting the results of a fact-check, more so than by text. That conclusion is the result of...

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Ogilvy Hires Its New U.S. Chief Strategy Officer Away From McCann

Wed, 19 Jul 2017 19:49:23 +0000

Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer. Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters. He will begin the new role later this...

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Hulu Expands Its Streaming Deal With Fox to Include Huge Libraries of Classic Shows Like M*A*S*H

Wed, 19 Jul 2017 19:17:54 +0000

Hulu subscribers will now have access to some of television's longest running and most watched series. As announced today, the streaming platform and live TV service has expanded its deal with 20th Century Fox Television Distribution to add nearly 3,000 episodes from both classic and modern series. Long-running shows like How I Met Your Mother,...

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The Winner of the Pitch to Pilot Program Wants to Burst Social Bubbles and Bring Strangers Together

Wed, 19 Jul 2017 19:00:40 +0000

During VidCon, creators had the opportunity to spend two minutes pitching ideas for a series, with the winner's idea becoming a pilot produced by New Form. About 10,000 people came through the pitch lounge, and 200 pitches were submitted, according to Jodi Flicker, vp of marketing at digital studio New Form. In the Pitch to...

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How the Right Media Partnerships Can Help Brands Build Trust

Wed, 19 Jul 2017 18:51:42 +0000

Finding the right media content partner is central to how Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, creates trusting relationships with clients who are in turn attempting to put down deep roots of credibility with their own customers. "When we speak in a shared voice, with stories that are relevant to them [clients]...

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