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Last Build Date: Sat, 16 Dec 2017 12:29:25 +0000

Copyright: Copyright 2017
 



ABC Owned Station Group Updates Its Local News App With a Bold Redesign

Fri, 15 Dec 2017 23:55:40 +0000

It's been a busy week for the Walt Disney Company, which announced Thursday it's acquiring 21st Century Fox for $52.4 billion. While the deal doesn't include the Fox Station Group, that didn't stop Disney's ABC Owned Television Stations Group from making news of its own. The group is updating its local news app, which will...



The Crown’s Ratings Don’t Measure Up to Stranger Things, but the Audience Is a Valuable One

Fri, 15 Dec 2017 23:17:52 +0000

Slightly more than a month after publishing its first ratings report on the Netflix original series Stranger Things, Nielsen is providing early audience insights for Season 2 of another of the streaming services's original series, The Crown. And while total audience figures might not look spectacular, brands are now aware, thanks to Nielsen's SVOD data,...



Disney Brings the World of Star Wars: The Last Jedi to Facebook Instant Games

Fri, 15 Dec 2017 22:25:11 +0000

Disney launched Star Wars: The Last Jedi--Porg Invasion on Instant Games, Facebook's HTML5 cross-platform gaming platform that allows users to play asynchronous multiplayer games in Messenger and News Feed. Inspired by the latest film in the Star Wars franchise, the arcade game challenges players to help BB-8 and Chewbacca defend the Millennium Falcon from an...



Here’s Why HQ Trivia, the App That Could Replace Game Shows, Is So Popular

Fri, 15 Dec 2017 21:18:31 +0000

HQ Trivia launched just a few short months ago, but it's already gained a daily audience of at least 600,000 viewers. The app airs a live trivia contest twice a day with 12 questions in each round and awards anywhere from $1,000 to $10,000 to be distributed equally among however many people get all 12...



How Interscope Teased Eminem’s New Album With Fake Pharma Ads That Were Almost Too Good

Fri, 15 Dec 2017 19:51:11 +0000

If you come down with a bad case of Atrox Rithimus, you won't need a doctor. This particular affliction isn't deadly, though it could send club patrons screaming for the exit. Atrox Rithimus, Latin for "bitter rhyme," is, in fact, a made-up malady. It was injected into the mass-media corpus through a website, videos, billboards...



8 Digital Marketing Stats That Grabbed Our Attention This Week

Fri, 15 Dec 2017 19:27:28 +0000

It's been another busy week in digital marketing. Here's a look at some of the most intriguing numbers from our coverage, in case you missed any of it. 1. Snap to it On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D...



This Irresistibly Catchy Holiday Tune From Indie Agency Klick Helps Children in Need

Fri, 15 Dec 2017 19:18:44 +0000

It's not easy getting a holiday song to go viral (not everyone can hit a high note like a young Mariah Carey). But this agency is taking a stab at it--and for a good cause to boot. Last week, Indie creative and technology agency Klick Health released a memorable holiday song entitled "You Make Winter...



The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content

Fri, 15 Dec 2017 19:06:26 +0000

It's not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners. The iconic global media company's BBC StoryWorks team is demonstrating a new way of measuring how engaged an audience is with branded and sponsored content on...



What Disney’s Acquisition of 21st Century Fox Could Mean for Streaming Services

Fri, 15 Dec 2017 18:54:48 +0000

Thursday's bombshell announcement that Disney will be be acquiring 21st Century Fox's U.S. and global entertainment assets sent shock waves through the entertainment industry. The deal is an all-stock transaction that allows Disney to obtain Twentieth Century Fox movie and TV studios; the company's cable entertainment networks; including FX and National Geographic; international assets like...



4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

Fri, 15 Dec 2017 18:45:39 +0000

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it's difficult to differentiate and therefore stand-out. Throughout the year, TV networks and digital publishers faced hardships based on revenue misses and...



Take a Look Inside Hershey’s Epic New Times Square Store

Fri, 15 Dec 2017 18:04:14 +0000

When you step inside the new and improved Hershey's store (three times the size of the original) located in the heart of New York's Times Square, the scent of delicious warm chocolate hits you, full-force. It's not just because Hershey's Chocolate World is stacked with chocolate products either. The team worked with scent experts to...



The Samsung Gear VR Isn’t Just for 360-Degree Videos Anymore

Fri, 15 Dec 2017 18:00:06 +0000

Samsung Gear VR users no long need to exit their virtual reality havens in order to watch non-360 videos. Facebook announced a major update to its Facebook 360 App for Gear VR that will enable users to watch all videos from Facebook, including shows on Facebook Watch. The update appears to benefit all sides: Facebook...



Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages

Fri, 15 Dec 2017 17:15:19 +0000

Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager Abhishek Bapna explained that the social network's News Feed...



Tumblr Now Lets You Filter Posts From Your Dashboard Based on Tags

Fri, 15 Dec 2017 16:45:17 +0000

Tumblr launched what it called one of its "most requested features," giving users the ability to filter posts from their dashboard if they contain tags of their choosing. This gives people on Tumblr the ability to avoid seeing posts on topics that do not interest them, or that they are trying to avoid for other...



Toys R Us Revisits Its Glory Days, Using ’70s and ’80s Ad Footage in New Holiday Spot

Fri, 15 Dec 2017 16:41:26 +0000

Toys R Us surely longs for the 1980s, back when it dominated the holiday toy market--years before Walmart and Amazon arrived and stole its lunch. Creatively, too, Toys R Us also sees some value in harking back to its glory days, as BBDO Atlanta just released a new 30-second holiday spot that is almost two-thirds...



Why Brands Lost Their Fear of Controversy and Got Political in 2017

Fri, 15 Dec 2017 15:58:54 +0000

It's a longstanding truism of American business that companies don't like to generate controversy--and there are few quicker ways to do that than taking a stance on a political issue. The reticence is understandable. What company wants to jeopardize its stock price with bad PR? Or get hit with a boycott? And what brand wants...



Taco Bell’s Hilarious, Over-the-Top Nod to the Illuminati Isn’t Your Average Value Menu Campaign

Fri, 15 Dec 2017 15:54:09 +0000

If you buy something from Taco Bell's dollar menu, then you're part of the Belluminati, a "not-so-secret secret society," according to CMO Marisa Thalberg. Two new 30-second spots from Deutsch nod to the Illuminati--a secret famed secret society with a storied history that we won't get into here--with Taco Bell's spin on it to elevate...



10 Things We Learned About Wendy’s Twitter From Its Reddit AMA

Fri, 15 Dec 2017 15:23:54 +0000

Social media marketing nerds got an early Christmas present Thursday, as Wendy's Twitter account sat down for a Reddit "Ask Me Anything" Q&A. The specific marketing execs who took part in the Q&A weren't identified--Wendy's answered questions using the wendys_irl Reddit handle--but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food...


Media Files:
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Ogilvy & Mather Names New Chief Ethics Officer

Fri, 15 Dec 2017 14:55:55 +0000

After nearly a year, Ogilvy & Mather now has a full-time chief ethics officer. "In the spirit of our people-first agenda, I am delighted to appoint my partner of nearly 10 years, Donna Pedro, as our new chief ethics officer for The Ogilvy Group Worldwide," worldwide chairman and CEO John Seifert said in a statement....



How to Turn Your Next Influencer Brief Into a Powerful Weapon for Persuasion

Fri, 15 Dec 2017 14:00:55 +0000

Most influencer marketing briefs go a little something like this: "Dear blogger XYZ: We're excited to partner with you on our product launch! Here are some benefits to highlight and ideas on how to style your product shots. Can't wait to see what you come up with!" There's a gaping hole in this strategy. If...



The FCC Is Ending Net Neutrality Laws, Presenting New Concerns for Brands and Tech Companies

Thu, 14 Dec 2017 23:08:32 +0000

Navigating the internet is about to get a lot thornier for tech companies and marketers. On Thursday, the Federal Communications Commission (FCC) voted to break apart net neutrality laws, which were enacted in 2015 under the Obama administration and require internet service providers to treat web traffic equally. Without net neutrality, service providers like Verizon,...



Blue Bunny Names FCB Chicago as Its Creative Agency of Record After a Review

Thu, 14 Dec 2017 22:50:59 +0000

Ice cream-maker Blue Bunny has chosen FCB Chicago as its creative agency of record after a three-month competitive review. The Wells Enterprises brand handed its creative duties to FCB Chicago because of its "clear read on today's consumer" and its "authentic insight," according to a statement from the Interpublic Group agency. Five other agencies were...



Facebook Watch Is Getting an Exclusive WWE Show

Thu, 14 Dec 2017 22:45:54 +0000

World Wrestling Entertainment climbed into the Facebook Watch ring with an exclusive weekly series for the social network's original video platform. WWE has more than 825 million followers worldwide across its social properties, including nearly 500 million likes on its Facebook pages, with more than 38.6 million alone on the main WWE page. WWE Mixed...



George P. Johnson Internal Email Announces Sudden Departure of President Denise Wong

Thu, 14 Dec 2017 22:22:09 +0000

In an internal memo sent to employees, Project Worldwide-owned agency George P. Johnson (GPJ) announced the unexpected departure of president Denise Wong, several sources informed Adweek. Through a representative, GPJ CEO Chris Meyer confirmed the news in an email to Adweek, saying Wong was leaving "for another opportunity." The representative declined to say what that...



Nike, Google and BBH Just Made the World’s Coolest Basketball Courts

Thu, 14 Dec 2017 21:17:46 +0000

Nike, Google and BBH Singapore have partnered for a remarkable online/offline project called Nike Hyper Court, which brings digital content to beautifully painted physical basketball courts, beginning in the Philippines. There are five Hyper Courts so far, spread across five Barangays (districts) of Manila. Each has been painted--with portraits of NBA stars LeBron James, Kobe...



Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts

Thu, 14 Dec 2017 21:15:00 +0000

The monetization of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger...



Publicis Groupe Is Moving All Agencies Into Shared Offices in Its Major U.S. Cities

Thu, 14 Dec 2017 19:56:29 +0000

As part of its ongoing attempt to streamline operations around the world, Publicis Groupe announced this week that each of its agencies will combine offices in six major U.S. cities: New York, Boston, Chicago, Detroit, Atlanta and San Francisco. This means that, moving forward, every Publicis-owned company in those locations will be housed a single...



Comical Ad Takes Aim at All the Thinly Veiled Metaphors in E.D. Advertising

Thu, 14 Dec 2017 19:49:03 +0000

In the world of Big Pharma advertising, there's a subgenre for erectile dysfunction meds that makes it abundantly clear, from the first moment, what kind of drug the commercial is hawking--because of all the thinly veiled visual metaphors. A men's health service called Roman decided to have some fun with all the clich?s in the...


Media Files:
http://static.adweek.com/adweek.com-prod/wp-content/uploads/2017/12/roman-ED-parody-fi-2017-652x367.jpg




Hyundai Returns for Super Bowl LII, Its 10th Appearance in 11 Years

Thu, 14 Dec 2017 19:10:17 +0000

Hyundai will return for Super Bowl LII, marking the brand's third consecutive Super Bowl appearance and 10th in the past 11 years. Hyundai's agency of record, Innocean, will be responsible for creating the ad. An NFL sponsor, Hyundai will feature in-game advertising at Super Bowl LII and experiential activations in Minnesota, including the interactive Super...



Delta and Virgin Tell a Peculiar Christmas Story About a Dead Yak, Socrates and Karate

Thu, 14 Dec 2017 18:45:57 +0000

You know the fun uncle or auntie? The one Mom or Dad vaguely hate, but children love the most--especially when they're too young to understand how utterly irresponsible their parents think this human being is? "The Prodigal Brother," released by Delta Air Lines and Virgin Atlantic, is about that guy. Created by Figliulo&Partners, and marking...