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Last Build Date: Wed, 18 Oct 2017 17:35:35 +0000

Copyright: Copyright 2017
 



Leo Burnett London Reveals a Bold New Visual Identity That Includes Its Founder’s Iconic Glasses

Wed, 18 Oct 2017 17:34:16 +0000

Leo Burnett London has pivoted decisively into the 21st century with a new visual identity. The bolder, more modern design pays tribute to the agency's namesake--Burnett founded the agency in Chicago in 1935--by including his iconic black glasses. While the images shift focus away from Burnett's distinctive signature, they still encapsulate the visionary man who...



Twitter Revealed a Host of Updates to Its Safety Policies

Wed, 18 Oct 2017 17:15:39 +0000

Twitter responded quickly to a tweetstorm late last week by CEO Jack Dorsey regarding the social network's efforts to keep its users safe. 1/ We see voices being silenced on Twitter every day. We've been working to counteract this for the past 2 years. -- jack (@jack) October 14, 2017 Erin Griffith of Wired obtained...



A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy

Wed, 18 Oct 2017 17:06:00 +0000

Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course. The brand, known for its candy-colored fever-dream viral videos, has added a sweet-faced purple dragon, a contorting centaur and a ginger merman to its stable of oddball spokescharacters. The latest mini-movie, from agency Harmon Brothers, features...


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Brands of All Sizes Can Now Run Search Ads on Pinterest

Wed, 18 Oct 2017 16:29:17 +0000

Pinterest announced today that its Search Ads are now available to advertisers of all sizes via its Ads Manager. The social network introduced search targeting via keyword campaigns and shopping campaigns for select brands in January. Umesh Unnikrishnan, head of product, search ads at Pinterest, said in a blog post that more than 2 billion...



MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

Wed, 18 Oct 2017 16:08:13 +0000

MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, "Together We Shine," debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media. MGM originally released its first brand campaign, "Welcome to the Show," on Sept....



Facebook: Here’s How to Discover Pages to Like

Wed, 18 Oct 2017 16:05:39 +0000

Did you know that the Facebook mobile application allows you to browse a list of Facebook pages that may match your interests? As you browse the list, you have the option to like any of the listed pages, so that their posts will begin appearing in your News Feed. Our guide will show you how...


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These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival

Wed, 18 Oct 2017 15:29:43 +0000

In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting...



YouTube Has Manually Reviewed Over 1 Million Videos for Terrorist Content Since June

Wed, 18 Oct 2017 15:05:10 +0000

YouTube has manually reviewed more than 1 million videos for terrorist content and violent extremism since announcing steps in June to thwart this type of content. The four steps announced by general counsel Kent Walker in June were: Increasing use of technology to help identify extremist and terrorism-related videos. "Greatly" increasing the number of independent...



Omnicom’s 180LA Parts With Its Creative Lead After a Tumultuous Year for the Agency

Wed, 18 Oct 2017 14:51:08 +0000

180LA today announced a restructuring of its creative leadership. The news follows a 12-month period that saw an end to the Omnicom agency's relationships with several prominent clients and the departure of other top leaders. Chief creative officer and managing partner William Gelner will leave 180LA after a decade at the end of the month....



Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

Wed, 18 Oct 2017 14:45:27 +0000

What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number...


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Live Location Sharing Comes to WhatsApp

Wed, 18 Oct 2017 13:40:32 +0000

WhatsApp introduced the ability for users to share their locations in real-time with their friends and family. The Facebook-owned messaging application said its new Live Location feature works as follows: Launch a chat with an individual or group. Tap attach. Choose location, and select "share live location." Determine the length of time you want to...



Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Wed, 18 Oct 2017 13:00:09 +0000

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this...



Driving Paid Social Efficiencies With Top Creative

Wed, 18 Oct 2017 13:00:07 +0000

Digital marketers are increasingly realizing that social platforms, with their large scale and ample first-party data, present an unparalleled opportunity to reach audiences with personalized content. But creative relevance is key to secure that initial consumer engagement. Take Nike's Mamba Day initiative, which picked up a bronze award in this year's Cyber Lions. The sportswear...



Here Are the Finalists for the Second-Annual Shorty Social Good Awards

Wed, 18 Oct 2017 13:00:04 +0000

The second-annual Shorty Social Good Awards will return to New York on Nov. 15 to honor the year's best in cause marketing. Today, the Shorty Awards released its 2017 finalists, including the Fearless Girl statue, which received nods in five separate categories. "As we gear up for the 10th-annual Shorty Awards, it's exciting to see...



At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows

Wed, 18 Oct 2017 10:00:48 +0000

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service's refusal to share ratings data for its content. Netflix ratings have become the industry's white whale, with many companies attempting to nail down the company's metrics, but seemingly failing to do so in any precise...



Regina Dugan Is Leaving Facebook’s Building 8 Hardware Unit

Wed, 18 Oct 2017 02:15:48 +0000

The head of Facebook's Building 8 unit is on her way out of the building. Regina Dugan, the former Google executive who joined Facebook in April 2016 to lead its connectivity hardware group, announced her impending departure in a Facebook post. Dugan wrote, "Today I am announcing that early next year, I will be leaving...



Twitter is Ringing In Diwali With a Hashtag-Triggered Emoji

Wed, 18 Oct 2017 01:45:54 +0000

Diwali, or Deepavali, will be celebrated in India Thursday, and Twitter unveiled a hashtag-triggered emoji for the occasion. Twitter India revealed the Rangoli emoji in a tweet. Five days of Deepavali celebrations begin today! This year, Tweet a rangoli emoji every time you wish someone #HappyDiwali, so join in! pic.twitter.com/E0XShmuwfp -- Twitter India (@TwitterIndia) October...



Hearst’s MagFront Event Featured Experiments With Audio and Other Niche Formats

Tue, 17 Oct 2017 21:18:27 +0000

Top editors and thought leaders in the publishing world presented new projects at Hearst's fifth-annual MagFront event today at its headquarters in New York. Many of the presentations at the event, at which Hearst introduces new initiatives available for potential future sponsorships, referred advertisers to small-scale projects that will end up finding more niche and...



Facebook Goes Retro With Its Test of Text-Only Temporary Profile Status Updates

Tue, 17 Oct 2017 20:35:41 +0000

Facebook is going old-school with the newest feature it is testing. In a nod to the days before photos, videos and links dominated social media, Facebook confirmed that it is testing temporary profile status updates of up to 101 characters. A Facebook spokesperson said in an email to Social Pro Daily, "We're testing an update...



Accenture Continues Its Agency Acquisition Spree, Buying French Retail Network Altima

Tue, 17 Oct 2017 20:22:15 +0000

Accenture announced today that is has entered exclusive negotiations to acquire Altima, an agency network based in France that specializes in customer experience design. This news marks the 17th such acquisition for Accenture over the past five years; this summer, the company's Interactive division bought both design agency Wire Stone and San Francisco firm Matter....



The NBA Season Tips Off Tuesday Night, and Twitter Is Ready

Tue, 17 Oct 2017 19:58:25 +0000

Twitter is lacing up its high-tops for the tipoff of the 2017-18 National Basketball Association season Tuesday night. The social network launched hashtag-triggered emojis for all 30 clubs in the league, as well as special NBA emojis for #NBA and #NBATwitter. Use your #NBA team's #hashtag to unlock their hashmoji! pic.twitter.com/RYrDIuEaBB -- NBA (@NBA) October...



WPP Agency SET Names New CEO as Founder Moves Into Chairman Role

Tue, 17 Oct 2017 19:48:28 +0000

In a shift of powers, WPP-owned retail experience agency SET promoted Alasdair Lloyd-Jones, former chief strategy officer and president, to CEO. As part of this move, agency founder Sabina Teshler will step down to take on the chairman role, while COO Kurt Kujovich will also assume the new title of president. As CEO, Lloyd-Jones will...



Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

Tue, 17 Oct 2017 19:22:07 +0000

The world's top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008's "Take It to the Next Level" soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike's latest spot, heralding the new NBA...


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YouTube Creators Rhett and Link Discuss Their First Book While Swinging on a Swingset

Tue, 17 Oct 2017 18:19:47 +0000

Rhett McLaughlin and Link Neal met in first grade, got in trouble together and became fast friends. Now, they're on a book tour for their very first book. They created a YouTube channel 11 years ago, but only after excited fans began uploading videos from their own website for them. With almost 13 million subscribers...


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Netflix Is Increasing Its Spending on Original Content. How Will Competitors Like HBO Respond?

Tue, 17 Oct 2017 18:02:49 +0000

From House of Cards, to The Crown, Marvel's Daredevil and Orange Is the New Black, Netflix is home to some of the most acclaimed original scripted series on streaming, cable or broadcast TV. The service won 20 Emmy awards in 2017, second only to HBO's 29. But the streaming juggernaut doesn't seem too worried about...



David’s Bridal Names Spark Foundry Its New U.S. Media Agency of Record

Tue, 17 Oct 2017 17:19:03 +0000

Cue the wedding bells, David's Bridal said "I do." After a review, the wedding dress retailer chose Publicis Groupe's Spark Foundry as its U.S. media agency of record. "We are excited to embark on this new journey with Spark Foundry," David's Bridal director of marketing Christina Monkman said in a statement. "We look forward to...



Barton F. Graf Calls on Agencies to Promote Obamacare Enrollment After Trump Slashed Its Ad Budget

Tue, 17 Oct 2017 17:10:12 +0000

Few would deny that the American healthcare system remains a confounding beast. But maybe the ad industry can help. This year's open enrollment period for the statewide health insurance markets established by the Affordable Care Act, known colloquially as Obamacare, runs from Nov. 1 to Dec. 15, but the Trump administration is providing as little...



Facebook Just Scooped Up Positive Teen-Focused Social App tbh

Tue, 17 Oct 2017 17:05:48 +0000

To be honest, Facebook just acquired a teen-focused social application. tbh, which stands for "to be honest," announced in a blog post that the app was acquired by Facebook, adding that it would continue to operate on a stand-alone basis and be updated. tbh said in its blog post that more than 5 million people...



10 Trends Shaping Travel Marketing Today

Tue, 17 Oct 2017 16:54:36 +0000

Why do we travel? That was the central question I wanted to answer when I began researching a book about the travel business. Its title, The Escape Industry, may be something of a spoiler when it comes to my conclusion. But as with all journeys, I learned a lot of other stuff along the way....



Facebook: Here’s How to Prioritize Friends, Pages in Your News Feed

Tue, 17 Oct 2017 16:50:28 +0000

Did you know that the Facebook application allows you to prioritize specific friends and pages so that you see their posts first in your News Feed? Our guide will show you how this is done. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three horizontal lines in the...


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