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Last Build Date: Fri, 18 Aug 2017 05:32:35 +0000

Copyright: Copyright 2017
 



3 Covers, 1 Message About Trump and White Supremacy

Fri, 18 Aug 2017 03:28:20 +0000

So many words have been entered into the record on the week in Charlottesville that it overwhelms. And as the mind searches for clarity, three magazine covers, from The New Yorker, The Economist and Time provide just that, with chilling efficacy. Our cover this week pic.twitter.com/lYD3HLXvSC -- The Economist (@TheEconomist) August 17, 2017 TIME's new...


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To Attract New Hires From Out of Town, a Cincinnati Agency Created a Tinder Profile…for Cincinnati

Thu, 17 Aug 2017 21:49:27 +0000

Getting to know a new city is a little bit like going on a blind date. After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea. The agency used Tinder to find a prospective employee from a larger city and, after...


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WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

Thu, 17 Aug 2017 21:40:43 +0000

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM's Mindshare will be the client's new global media agency of record, handling ad planning and buying duties for...


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T Magazine Announces Several Additions and Promotions

Thu, 17 Aug 2017 21:26:14 +0000

Ahead of its fall fashion issue, T Magazine announces a number of new hires and promotions. Details below: Thessaly La Force joins the publication as features director. La Force had most recently served as editor in chief of Garage Magazine, which covers the intersection of art and fashion. She has previously served as a senior...


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This Maternity Line for Children Was Created to Highlight 7 Million Youth Pregnancies Each Year

Thu, 17 Aug 2017 20:20:31 +0000

Finnish agency hasan & partners teamed up with Paola Suhonen, a well-known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to raise awareness of the problem of childhood pregnancy in developing countries and drive donations to children's rights organization Plan International. Suhonen's "Hamptons" collection of maternity wear includes the...


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Sprout Social Just Brought Its Bot Builder Tool to Facebook Messenger

Thu, 17 Aug 2017 20:10:49 +0000

Sprout Social introduced Bot Builder for Twitter in June, enabling developers to easily create, preview and deploy chat bots. Starting on Aug. 22, developers of Facebook Messenger bots get to play, too. Like its Twitter counterpart, Bot Builder for Facebook Messenger speeds and eases the process of creating, previewing and deploying Messenger bots, without having...


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USA Today Editorial Board Calls on Congress to Censure Trump

Thu, 17 Aug 2017 19:21:13 +0000

In September, as the presidential election neared, USA Today's editorial board made the unprecedented move to effectively un-endorse Donald Trump, the first time in its history it had weighed in on a candidate in such a way. And during the past few days, as editorial pages from various newspapers weighed in on President Trump's both-sides...


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Carl Franzen Is Now the Man at Inman

Thu, 17 Aug 2017 19:15:37 +0000

In this week's introductory note, Carl Franzen reveals that he is one of a number of University of Missouri alumni on the staff of Inman, a website that covers real estate. The incoming editor in chief also tips his hat at the impressive digital tenure of his new home: Inman has been covering the bleeding...


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How Corporate Distrust Is Reshaping Advertising

Thu, 17 Aug 2017 19:00:04 +0000

A stranger approaches you and tries to sell you a new watch. How much do you trust this person? For millions of Americans, advertisers and corporations have become like strangers with ulterior motives--meaning that they aren't to be trusted and aren't worth paying attention to. A Gallup poll recently revealed that only 6 percent of...


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Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

Thu, 17 Aug 2017 18:57:30 +0000

It feels like the world is in absolute chaos right now, especially here in the U.S. following the violence on display in Charlottesville, Va., last weekend. Now, more than ever, the country is in need of images of peace. Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols...


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Ogilvy Promotes 2 New Co-Chief Creative Officers in the U.S.

Thu, 17 Aug 2017 18:08:39 +0000

Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network. Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who begins his new role next month after...


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Google Maps Now Lets Users Post Questions and Answers on Business Pages

Thu, 17 Aug 2017 18:00:55 +0000

Google is rolling out a new social feature in Google Maps, allowing users to post and answer questions on business listings. With this release, users can find a section on every business listing, where they can post questions, answer questions posted by other users, and read and "upvote" questions and answers that have already been...


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Mic Lays Off 25 People as It Refocuses on Being ‘the Leader in Visual Journalism’

Thu, 17 Aug 2017 17:47:19 +0000

As Business Insider reported, Mic joined a growing list of digital media companies today by laying off 25 employees to focus more on video content. The move mostly affected Mic's newsroom and editorial teams, though many departments were affected. "We made these tough decisions because we believe deeply in our mission to make Mic the...


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What Ad Professionals Can Do to Foster Positive Change in the Age of Trump

Thu, 17 Aug 2017 17:15:01 +0000

On Wednesday, as in many days over the past year, I woke up from a fitful night of sleep. What has happened to our world? To our strength in unity? To our freedom from oppression that we have fought for (and for which many of our brothers and sisters are still fighting?) My head is...


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Deloitte Acquires Acne to Expand Its European Operation and Picks Up Chipotle Assignment

Thu, 17 Aug 2017 16:38:54 +0000

It has been a busy week for Deloitte. The global consultancy added another creative agency to its ranks with Deloitte North West Europe's acquisition of Stockholm-based European creative agency Acne. Founded in 1996, Acne has offered creative, digital, strategic, film and digital services for clients including Ikea, Spotify, H&M, Max and Telenor. The agency snagged...


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An Agency Helped Create This Incredible Music Video Celebrating Feminism in the Modern Arab World

Thu, 17 Aug 2017 16:36:21 +0000

Lebanese alternative rock band Mashrou' Leila's vision of the Middle East today is an amalgam of varied and sometimes contradictory influences, from the historical to the political. "Worms sculpt my body now/ The earth cradles my skin/ Why'd you sell me to the Romans?" So sings lead vocalist Hamed Sinno in his group's latest single...


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The Martin Agency Turned a 48-Year-Old Tourism Slogan Into a Call for Tolerance

Thu, 17 Aug 2017 16:20:13 +0000

Back in 1969, it was a playfully controversial tagline. Today, one small tweak turned it into a statement of tolerance and solidarity in an increasingly divided America. The Martin Agency of Richmond, Va., responded to the violence and hatred displayed in Charlottesville, Va., last weekend by telling as many people as possible that its home...


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Google and Vogue Are Bringing Voice-Activated Content From the Magazine to Home Devices

Thu, 17 Aug 2017 16:14:44 +0000

Want to know what it's like to interview Jennifer Lawrence? Google Home can tell you. Check out our full coverage. Google and Vogue inked a partnership that brings the magazine's September issue to the voice-activated Home devices by prompting consumers to ask a handful of questions about the issue's celebrity coverage, hinting that Google Home...


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LinkedIn’s Active Status Feature Shows You When Contacts Are Online

Thu, 17 Aug 2017 16:00:42 +0000

LinkedIn released a new Active Status feature, allowing users to see when their contacts are active on LinkedIn, or available on mobile. With this update, when a user visits a contact's profile, they'll see a green dot next to the user's profile photo if the user is currently using LinkedIn. If the green dot has...


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This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Thu, 17 Aug 2017 15:57:53 +0000

After 20 years of commercial silence in South Africa, salt brand Cerebos gives us "Snow"--a story whose subject might surprise you, given the location. That is, unless you were once a kid who grew up in a place where snow exists only as a charming concept, and not something to shovel. The FCB Durban spot,...


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Modern Luxury Makes Some Executive Level Moves

Thu, 17 Aug 2017 15:35:41 +0000

Upscale lifestyle publisher Modern Luxury announces a number of upper-level hires. The moves come a few months after Modern Luxury purchased GreenGale Publishing and its portfolio of titles. Beth Berman Cohen joins in a new role as group publisher for the organization's Washington-based publications, which include Capitol File, DC magazine, Modern Luxury Weddings Washington and...


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Facebook Is Giving Advertisers More Flexibility When Buying Mid-roll Video Ads

Thu, 17 Aug 2017 15:11:37 +0000

Facebook is giving advertisers more control over how they buy mid-roll video ads. Today, the social network announced it will let marketers choose whether to buy in-stream video placements on the Facebook Audience Network, within Facebook itself or to buy ads across all formats. According to the company, advertisers have been wanting more options for...


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Lori Leibovich Named Editor in Chief of Entire Health Brand for Time Inc.

Thu, 17 Aug 2017 15:00:57 +0000

As announced today, Time Inc. has named Lori Leibovich as editor in chief of Health, where she will oversee content and editorial operations for the brand across platforms, including digital responsibilities. She will also oversee the separate Time Health brand's digital responsibilities. Previously, Leibovich was Time's digital director of women's content, which had a focus...


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How Cause-Related Social Marketing Drives Results for CPG Brands

Thu, 17 Aug 2017 14:00:56 +0000

When it comes to driving engagement on social media, auto brands just need to post stunning pictures of their latest models to roll off the production line and interactions pour in like a tsunami. However, not all brands enjoy the advantage of automotive eye candy, and most need to work hard to make their product...


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Here’s Another Reason Why the NFL Is Struggling: Football Fans Are Watching Fewer Games at Bars

Thu, 17 Aug 2017 10:30:10 +0000

Football may be America's most-watched sport, but the National Football League's sinking ratings last year has observers questioning how the league will fare this year, especially since live sports has long been viewed as crucial in keeping consumers and high-paying advertisers glued to TV sets. Heading into the first games of the season next month,...


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Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

Wed, 16 Aug 2017 23:30:25 +0000

Check out our full coverage! Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they're a lucrative demographic that's worth studying. But there's a rapidly growing sector brands should be paying attention to: Hispanic millennial parents. Fifty-three percent of Hispanics in the U.S. are parents, and they yield...


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The AP Revisits ‘Alt-Right’ and Adds Guidance on Antifa

Wed, 16 Aug 2017 22:14:07 +0000

Back in November, John Daniszewski, AP's vice president for standards, busted out some guidelines for use of the term "alt-right." Generally, don't, was what Daniszewski advised, but add a disclaimer like so-called as well as quotes in cases where members of the alt-right are using the term to describe themselves. And speaking of the so-called...


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3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing

Wed, 16 Aug 2017 22:08:22 +0000

As marketing gm for Microsoft U.S., I receive multiple pitches a day. For example, on Monday, my cellphone rang at 8:15 a.m. It was a sales rep at a financial firm looking to help me "manage my wealth." They're accessing my profile through public records and then calling me. It's unwelcome, and it's as cold...


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Tostitos Is Here to Help Football Fans Fight Team Superstitions With These Lucky Bags

Wed, 16 Aug 2017 20:21:49 +0000

Throw away those socks with the holes in them that you wear every time your football team plays or that lucky jersey you never wash, all in the name of helping your team win. Tostitos is here to save the day with a new line of "Lucky Bags" just in time for football season. For...


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Canadian Newspaper Readers Continue to Debate Front-Page Wraparound Ad for Local Gun Store

Wed, 16 Aug 2017 19:50:35 +0000

Among the "Door Crasher" specials: a scoped rifle and a Sig Sauer 1911-22 handgun. The front-page wraparound ad for a local gun store ran in the Aug. 10 issue of the TorStar-owned Hamilton Spectator and days later, the blowback is still being shared: I was saddened to see The Spec advertising handguns on the front...


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