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La Fabbrica della Realtà – Entertainment Marketing Consulting

Matteo Cassese - Entertainment Marketing Consultant

Last Build Date: Wed, 14 Mar 2018 17:19:58 +0000


Newsletter – February 2018 – To get smarter… just listen

Tue, 27 Feb 2018 21:37:25 +0000

To get smarter… just listen How do busy people keep up to date, informed and entertained? The answer is simple: they use audio. They listen to audio content while they prepare breakfast, while they exercise or drive. They do it…

Should offices be more like kitchens?

Mon, 26 Feb 2018 16:13:42 +0000

When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the limit. Guess what? I’ve never felt that way when it comes to my office.…

Newsletter – January 2018 – Inside Hollywood

Wed, 31 Jan 2018 18:56:37 +0000

Inside Hollywood Every day for the last 15 years I’ve been marketing a movie or a TV show. This month I want to focus on my work, that also happens to be my passion. To be successful, cultural products need…

Is Hollywood *finally* ready for the digital revolution?

Wed, 31 Jan 2018 14:06:19 +0000

“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business have been impacted by digital disruption, but not as much and as quickly as…

Newsletter – December – How to end 2017

Thu, 04 Jan 2018 15:53:11 +0000

How do you end 2017 in style? My favorite way is by writing an honest, transparent, all-encompassing review. It’s not about being overly ambitious about your new year’s resolutions. My review celebrates the year that passed, enumerates the accomplishments and…

2017 My Year in Review

Fri, 29 Dec 2017 14:11:37 +0000

Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this idea from brilliant people like Patrick McKenzie, Nathan Barry and Dan Norris. You…

Hollywood’s relationship with social media looks like a bad romcom. But it has the potential for a happy ending.

Thu, 07 Dec 2017 15:35:18 +0000

The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you. While resisting each and every technological change and trying to remain exactly as…

Newsletter – November – The bliss of productivity

Thu, 30 Nov 2017 18:17:17 +0000

Being fully organized. Completely in control. Feeling confident that you’re always doing the right thing. Enjoying longer stretches of focused & uninterrupted time. Feeling productive. Enjoying the satisfaction of getting stuff done. That’s how you should always feel. And here…

Newsletter – October – The gift of rest

Tue, 24 Oct 2017 18:58:03 +0000

This summer I gave myself the gift of rest. I traveled through Europe for almost two full months. I went up in the Alps and down by the sea. I drove 8.643 Km, most of them with the top down…

Newsletter – August – Offices, are we doing them all wrong?

Thu, 10 Aug 2017 18:35:20 +0000

As promised, we’re back to one of my favorite subjects: offices and how they relate to our productivity. I know it’s an odd time to think about work, but bear with me. I recently saw one of the best looking,…