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La Fabbrica della Realtà – Entertainment Marketing Consulting

Matteo Cassese - Entertainment Marketing Consultant

Last Build Date: Thu, 04 Jan 2018 15:56:22 +0000


Newsletter – December – How to end 2017

Thu, 04 Jan 2018 15:53:11 +0000

How do you end 2017 in style? My favorite way is by writing an honest, transparent, all-encompassing review. It’s not about being overly ambitious about your new year’s resolutions. My review celebrates the year that passed, enumerates the accomplishments and…

2017 My Year in Review

Fri, 29 Dec 2017 14:11:37 +0000

Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this idea from brilliant people like Patrick McKenzie, Nathan Barry and Dan Norris. You…

Hollywood’s relationship with social media looks like a bad romcom. But it has the potential for a happy ending.

Thu, 07 Dec 2017 15:35:18 +0000

The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you. While resisting each and every technological change and trying to remain exactly as…

Newsletter – November – The bliss of productivity

Thu, 30 Nov 2017 18:17:17 +0000

Being fully organized. Completely in control. Feeling confident that you’re always doing the right thing. Enjoying longer stretches of focused & uninterrupted time. Feeling productive. Enjoying the satisfaction of getting stuff done. That’s how you should always feel. And here…

Newsletter – October – The gift of rest

Tue, 24 Oct 2017 18:58:03 +0000

This summer I gave myself the gift of rest. I traveled through Europe for almost two full months. I went up in the Alps and down by the sea. I drove 8.643 Km, most of them with the top down…

Newsletter – August – Offices, are we doing them all wrong?

Thu, 10 Aug 2017 18:35:20 +0000

As promised, we’re back to one of my favorite subjects: offices and how they relate to our productivity. I know it’s an odd time to think about work, but bear with me. I recently saw one of the best looking,…

One office is not enough

Wed, 09 Aug 2017 14:33:49 +0000

Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one of the best locations in town. The office is airy, subtly and elegantly styled with…

Newsletter – July – The minimalist guide to the upcoming technological shift

Wed, 12 Jul 2017 12:03:07 +0000

I turned 40 earlier this year. And I fear that my ability to absorb innovation may be starting to wane. If you feel the same, whatever your age, this newsletter is for you. We live in interesting times: we spread…

Newsletter – June – Quality

Thu, 01 Jun 2017 17:53:49 +0000

If I have a wish for the world is to collectively communicate and work better. Much better. But today I want to focus on the quality of work. I’ve always liked offices, like the ones depicted in Mad Men. Since…

Newsletter – April – Clarity

Thu, 27 Apr 2017 14:07:17 +0000

Today I want to share my clarity with you. But my aim is not just to share the feeling, I want to get you to the same place of clarity where I’m at right now.What am I talking about? A…