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Last Build Date: Fri, 16 Mar 2018 21:34:38 +0000

Copyright: Copyright 2018

10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW

Fri, 16 Mar 2018 21:21:13 +0000

Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the big activations below, from HBO's Westworld to...

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David Miami Announces Key Leadership Changes Following Co-Founder Departures

Fri, 16 Mar 2018 21:13:14 +0000

A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after departure of CCOs Anselmo Ramos and Gaston Bigio, announced a series of promotions and the creation of a new creative leadership...

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Is Social Media Making Us Elitist?

Fri, 16 Mar 2018 20:55:34 +0000

For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading glamorous lives. Scientific American reported that many studies indicate that "spending a lot of time on Facebook is linked to diminished well-being," with...

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Facebook Lite Is Not Just for Emerging Markets Anymore

Fri, 16 Mar 2018 20:00:45 +0000

Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled out in more developed markets as a lightweight alternative to the social network's flagship Android app. Facebook confirmed that Facebook Lite is...

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Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video at SXSW

Fri, 16 Mar 2018 19:16:47 +0000

Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's activation, which ran from March 15-16, concluded with the debut of artist Khalid's "Young, Dumb and Broke" VR music video. For the...

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JWT Eliminates the Worldwide Chief Creative Officer Role

Fri, 16 Mar 2018 18:53:34 +0000

J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other interests," according to the agency's statement. "We are reimagining the future of the agency," Tamara Ingram, JWT Worldwide CEO, said in a statement....

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The Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018 Spots

Fri, 16 Mar 2018 17:15:39 +0000

Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from the current roster--and focusing at least as much on their personality and humor as their on-field accomplishments. C+F and the Mariners have...

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How Technology Will Continue to Refine People-Based Marketing

Fri, 16 Mar 2018 17:00:17 +0000

Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the tech, agency media buyers are mandating it in insertion orders, and DSPs, DMPs and measurement providers are strategizing around how they can implement this into...

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7 Stats That Sum Up What We Learned at SXSW

Fri, 16 Mar 2018 16:43:50 +0000

From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout numbers behind the festival that got people talking. HBO's Westworld craze HBO's recreation of Sweetwater, the world within Westworld, was one...

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Video: What Brand Marketers Can Learn From Mondo’s SXSW House Party

Fri, 16 Mar 2018 16:31:14 +0000

After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel. The company has a permanent gallery in Austin, Texas and during SXSW has invited festivalgoers to immerse themselves...

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