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Breaking News in Advertising, Media and Technology

Last Build Date: Mon, 23 Apr 2018 22:14:30 +0000

Copyright: Copyright 2018

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Mon, 23 Apr 2018 20:46:32 +0000

Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than highlighting the services it offers. Debuting with a 60-second TV spot tonight on cable sports and entertainment channels--including those of the NFL, MLB and...

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Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Mon, 23 Apr 2018 19:28:12 +0000

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?'s largest brands. According to...

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How Frontier Communications Added $4 Million in Revenue With Direct Mail

Mon, 23 Apr 2018 19:16:55 +0000

Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn't mean the branded mail that clutters...

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Target Executive Rejoins the Agency World With MDC Partners’ Colle McVoy

Mon, 23 Apr 2018 18:56:41 +0000

Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from Target, where she spent nearly seven years and most recently served as senior manager, strategic partnerships and agency management. Prior to joining Target, Grey held...

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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Mon, 23 Apr 2018 18:26:30 +0000

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up...

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Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap

Mon, 23 Apr 2018 17:28:02 +0000

Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter." According to agency executives, the primary goal of this effort is to streamline Ogilvy's operations in the U.S., thereby creating a faster and more agile...

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Pinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers

Mon, 23 Apr 2018 17:25:26 +0000

Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which enables brands to highlight the content they want people to see first. Head of content and creator products David Temple wrote...

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Maltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

Mon, 23 Apr 2018 17:09:23 +0000

British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors' physical conditions part of the joke without being the butt of...

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After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

Mon, 23 Apr 2018 17:00:16 +0000

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected confidence about the ambitious plan at the time, McCarthy now admits he wasn't so sure it would work. As his new shows...

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Facebook Is Expanding Its Testing of Pre-Roll Video Ads

Mon, 23 Apr 2018 16:55:23 +0000

More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a blog post that the social network is expanding the testing of pre-roll ads it began on its Facebook Watch video platform late last...

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