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Last Build Date: Sun, 17 Dec 2017 13:12:28 +0000

Copyright: Copyright 2017
 



ABC Owned Station Group Updates Its Local News App With a Bold Redesign

Fri, 15 Dec 2017 23:55:40 +0000

It's been a busy week for the Walt Disney Company, which announced Thursday it's acquiring 21st Century Fox for $52.4 billion. While the deal doesn't include the Fox Station Group, that didn't stop Disney's ABC Owned Television Stations Group from making news of its own. The group is updating its local news app, which will...



The Crown’s Ratings Don’t Measure Up to Stranger Things, but the Audience Is a Valuable One

Fri, 15 Dec 2017 23:17:52 +0000

Slightly more than a month after publishing its first ratings report on the Netflix original series Stranger Things, Nielsen is providing early audience insights for Season 2 of another of the streaming services's original series, The Crown. And while total audience figures might not look spectacular, brands are now aware, thanks to Nielsen's SVOD data,...



Here’s Why HQ Trivia, the App That Could Replace Game Shows, Is So Popular

Fri, 15 Dec 2017 21:18:31 +0000

HQ Trivia launched just a few short months ago, but it's already gained a daily audience of at least 600,000 viewers. The app airs a live trivia contest twice a day with 12 questions in each round and awards anywhere from $1,000 to $10,000 to be distributed equally among however many people get all 12...



The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content

Fri, 15 Dec 2017 19:06:26 +0000

It's not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners. The iconic global media company's BBC StoryWorks team is demonstrating a new way of measuring how engaged an audience is with branded and sponsored content on...



What Disney’s Acquisition of 21st Century Fox Could Mean for Streaming Services

Fri, 15 Dec 2017 18:54:48 +0000

Thursday's bombshell announcement that Disney will be be acquiring 21st Century Fox's U.S. and global entertainment assets sent shock waves through the entertainment industry. The deal is an all-stock transaction that allows Disney to obtain Twentieth Century Fox movie and TV studios; the company's cable entertainment networks; including FX and National Geographic; international assets like...



4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

Fri, 15 Dec 2017 18:45:39 +0000

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it's difficult to differentiate and therefore stand-out. Throughout the year, TV networks and digital publishers faced hardships based on revenue misses and...



Buyers Say Disney’s Fox Deal Will Accelerate Audience Targeting

Thu, 14 Dec 2017 18:04:02 +0000

It will take months for the ripple effects of Walt Disney Company's just-announced $52.4 billion acquisition of 21st Century Fox to fully play out. But in their early reactions to the deal, buyers are intrigued by Disney's markedly improved portfolio, and are optimistic the merger could accelerate some of the audience targeting innovations the industry...



The 5 Best TV Performances of 2017

Thu, 14 Dec 2017 13:00:16 +0000

We've spent all week looking back on television's highs and lows in 2017: the 10 best shows, the 10 best new TV shows and the 10 most disappointing shows. For the week's final entry, it's time to spotlight the year's five most spectacular performances. These unforgettable turns--one of which was egregiously overlooked by Emmy voters--include...


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This Old House Is Getting Younger Thanks to a New Millennial-Focused Site

Thu, 14 Dec 2017 13:00:03 +0000

This Old House is about to undergo a digital renovation aimed at the most coveted demographic of all: millennials. The iconic home makeover show, which is finishing its latest project in Newton, Mass., this week, will launch House One, first on social media and, in February, with a standalone site. The building blocks of House...



Disney Will Acquire 21st Century Fox For $52.4 Billion

Thu, 14 Dec 2017 12:31:53 +0000

A deal that would have been unimaginable just a couple months ago has now been finalized: Walt Disney Company announced that it will acquire 21st Century Fox, including Twentieth Century Fox movie and TV studios, most of its cable networks, international assets like Star and Sky and its stake in Hulu for $52.4 billion. The...



Why T-Mobile Just Bought a Digital Streaming Service

Wed, 13 Dec 2017 23:05:12 +0000

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets. "People love their TV, but they hate their TV providers," boasted T-Mobile president and CEO John Legere while announcing the deal. "And worse, they have no real choice but...


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Fox Unwraps Ad Innovations and Teams With Old Navy for A Christmas Story Live!

Wed, 13 Dec 2017 16:03:43 +0000

NBC's annual December live musical has become a holiday season TV tradition, but for the first time in five years, the network is on the sidelines this month after postponing Bye Bye Birdie Live! due to scheduling difficulties with star Jennifer Lopez. But audiences will still be able to get their live holiday musical fix...


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The 10 Most Disappointing Shows of 2017

Wed, 13 Dec 2017 13:00:53 +0000

This week we've honored the best TV shows of the year, as well as the top 10 new series, but now it's time to shift gears in a more cringeworthy direction and spotlight the year's most disappointing shows. To be clear, "most disappointing" is not the same as "worst." When you can see a clunker...



Condé Nast Announces 2 Semi-Exclusive Products for Advertising Partners Interested in Video

Wed, 13 Dec 2017 13:00:18 +0000

In the spirit of the season, Cond? Nast is unwrapping two new programs for its advertising partners. The first incorporates a TV-style approach for buying ads against videos Cond? Nast produces. Instead of continually selling ads throughout the year, the publisher is introducing Cond? Nast Prime, an upfront buying opportunity. The company also is rolling...



The 10 Best New TV Shows of 2017

Tue, 12 Dec 2017 14:00:10 +0000

On Monday, I revealed my picks for the 10 best TV shows of 2017. Now it's time to look at which shows from this year's freshman class immediately set themselves apart from their peers in the most competitive TV environment ever. In this era of Peak TV, new shows have to grab audiences from the...



Big Little Lies Raked in Golden Globe Nominations as a Limited Series Even Though It Was Renewed

Mon, 11 Dec 2017 16:30:08 +0000

Friday's announcement that HBO will be bringing back Big Little Lies for a second season didn't keep the show from topping the list of TV nominees for the 75th annual Golden Globes Awards--in the limited series category. The Hollywood Foreign Press Association gave the show six limited series nominations in all, despite HBO's recent decision...



Verizon Will Reportedly Pay More Than $2 Billion for Its New 5-Year NFL Streaming Deal

Mon, 11 Dec 2017 15:27:58 +0000

There has been plenty of handwringing about the NFL's future this year after a dip in ratings and advertiser concern over protest coverage on TV, but Verizon is making a $2 billion bet on the sport's prosperous future. Verizon, which has been exclusively streaming NFL games on smartphones since 2010, just signed a lucrative new...



The 10 Best TV Shows of 2017

Mon, 11 Dec 2017 14:00:53 +0000

With more TV than ever produced in 2017--north of 500 scripted series and another 750-plus unscripted shows have aired since January --winnowing down the year's best shows to just 10 was almost impossible. The competition for these 10 slots was so fierce that this year's list features only two returning shows from 2016's lineup. Last...



Netflix’s One Day at a Time Reboot Perfectly Recreates the Original’s Opening Credits in a New Promo

Thu, 07 Dec 2017 17:13:50 +0000

Netflix's revival of One Day at a Time made a name for itself this year and managed to thrive outside the shadow of the the '70s sitcom on which it's based. Now, the show is paying homage to the original series in a clever promo announcing its Jan. 26 Season 2 premiere date. The new...



ESPN’s Millennial Ratings for Live Sports Jump as Much as 33% With Streaming and Out-of-Home Viewing

Thu, 07 Dec 2017 17:00:32 +0000

Three months after ESPN transitioned to Nielsen's total live audience number--which combines streaming and out-of-home viewing with traditional linear ratings--the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent. In the network's Nielsen total live audience ratings, which...



Hallmark’s Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

Wed, 06 Dec 2017 14:00:10 +0000

There are few constants in the chaotic TV industry, but here's one: If it's the Christmas season, then Hallmark Channel is probably breaking some ratings records. That's true again this year, as Countdown to Christmas, Hallmark Channel's annual two-month collection of round-the-clock Christmas-themed programming, helped it become the most-watched cable network last month in total...



How Directing Ads, Including One With Nancy Kerrigan, Prepared Craig Gillespie to Make I, Tonya

Wed, 06 Dec 2017 13:00:51 +0000

Long before he directed I, Tonya--one of this year's most critically-acclaimed films, which opens in New York and Los Angeles on Friday--Craig Gillespie spent more than a decade making commercials, including a 1992 Campbell's Soup ad for BBDO featuring Nancy Kerrigan. Gillespie, who continues directing ads in between films like Lars and the Real Girl...


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As Fox Reportedly Nears a Deal With Disney, Its CEO Remains Quiet

Tue, 05 Dec 2017 17:30:21 +0000

One month after the first report emerged that 21st Century Fox was in talks to sell part of its company to The Walt Disney Company, the companies are reportedly closing in on a deal, which could be announced next week. Just hours after the CNBC report about Fox and Disney, 21st Century Fox CEO James...



AMC, A+E, Discovery and Fox News Will Begin Testing the Attribution Model Formerly Called ‘Thor’

Tue, 05 Dec 2017 14:00:46 +0000

A month and a half after more than 40 network ad sales and research execs met to discuss the attribution measurement platform formerly known as "Thor," several networks are taking the next step and will begin testing the offering during the first quarter of next year. The model from Data Plus Math (also known as...



Why BarkBox Uses Comedians Instead of Marketers to Create Engaging Content

Mon, 04 Dec 2017 15:00:34 +0000

Have you seen those videos of dogs tearing into a box full of toys and treats every month? Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog's size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every...



Ad Buyers Discuss How Sexual Harassment Claims Will Affect the Morning Shows

Mon, 04 Dec 2017 01:00:57 +0000

Matt Lauer, Charlie Rose, Garrison Keillor, Bill O'Reilly. New names are being added to the pantheon of disgraced media celebrities at an unheard-of rate. Tuesday night, 24 hours after NBC heard a damning complaint of sexual misconduct by Matt Lauer, the star NBC News anchor was out of his Today show perch, and the $25...



Samantha Bee on the Sexual Harassment Tsunami and Why She Almost Left Comedy for Advertising

Sun, 03 Dec 2017 13:32:14 +0000

In hindsight, Samantha Bee picked a lousy time to be off the air for a few weeks. Since Full Frontal with Samantha Bee's last new episode, on Nov. 15, several more prominent Hollywood men have lost their jobs due to sexual harassment allegations, including Matt Lauer and Charlie Rose. So when Bee sat down with...



Why HBO Isn’t Worried About Finding the Next Game of Thrones

Thu, 30 Nov 2017 14:56:14 +0000

Game of Thrones is one of TV's biggest hits--HBO said the show averaged 30 million viewers across all platforms for Season 7--but with only one season left of the series, the network is preparing for life after Thrones. And unlike the uncertain position the network found itself in a decade ago, after its flagship shows...



Garrison Keillor, Longtime Host of Prairie Home Companion, Has Been Fired for ‘Inappropriate Behavior’

Wed, 29 Nov 2017 18:38:15 +0000

Garrison Keillor announced this afternoon that Minnesota Public Radio has fired him. Keillor, host of Prairie Home Companion for 42 years until 2016, wrote the Associated Press an email about his firing claiming it was over "a story that I think is more interesting and more complicated than the version MPR heard." MPR confirmed his...



ESPN to Lay Off 150 More People And BuzzFeed to Lay Off 100 Employees In Its U.S. and U.K. Offices

Wed, 29 Nov 2017 17:18:45 +0000

As of today, ESPN will let go of 150 employees following a round of layoffs earlier this year, which eliminated 100 jobs. In spring, ESPN let go mostly on-air talent from positions across the network, but this round of layoffs is mainly focused on production, technology and other digital positions. Part of the memo from...


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