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Preview: Mediaweek - Media Agencies and Research

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Breaking News in Advertising, Media and Technology

Last Build Date: Thu, 18 Jan 2018 21:36:36 +0000

Copyright: Copyright 2018

Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products

Thu, 18 Jan 2018 21:26:56 +0000

This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new protein-packed bar is considerably more palatable than that. But you--the first 10,000 consumers to step up, that is--can be the judge....

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These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This Week

Thu, 18 Jan 2018 19:57:33 +0000

The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to smart TVs and artificial intelligence. Here's what stuck out to us last week, as well as a couple of numbers...

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Was This Little-Known British Ad the Most Emotionally Engaging of 2017?

Thu, 18 Jan 2018 19:45:50 +0000

Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers. Coming out on top was a little-known British ad with less than...

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HGTV Launched a Design Assistant Facebook Messenger Bot

Thu, 18 Jan 2018 19:10:55 +0000

Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users to access decorating tips related to specific rooms, browse trends based on style type and project and save galleries for easier access later on. Users...

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Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency

Thu, 18 Jan 2018 19:00:07 +0000

Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP's MediaCom has handled global media planning for Mars, with the...

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Huge President and CMO Jumps to Mattress Company Casper

Thu, 18 Jan 2018 18:54:25 +0000

Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative agency of record late last year. "I've appreciated the product as a customer, admired the brand as a consumer, and can't wait to take the...

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Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries

Thu, 18 Jan 2018 18:29:37 +0000

Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad...

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KFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in America Today

Thu, 18 Jan 2018 17:58:49 +0000

Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a hallucinogenic new campaign by Wieden + Kennedy that suggests--by playing around with the tropes of meditation--that KFC's Pot Pie is just the...

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Bill Hader Stars in Pringles’ Very First Super Bowl Ad

Thu, 18 Jan 2018 17:12:34 +0000

Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4. "More people will see me in this than they have in the past three movies I've been in," Hader jokingly...

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How Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real Estate in 2018

Thu, 18 Jan 2018 16:56:01 +0000

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres...

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