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Last Build Date: Sat, 22 Apr 2017 20:15:29 +0000

Copyright: Copyright 2017

In Fiery TV Spot, Democratic Congressional Candidate Clangs a Bullet Through Republican Opponent’s Pitch

Sat, 22 Apr 2017 15:45:51 +0000

The Montana congressional race between Democrat Rob Quist and Republican Greg Gianforte just got a little more colorful. In the spot above, Quist downgrades his opponent as a "millionaire from New Jersey" (the tag previously has been "billionaire") and takes a bullseye shot across some open space at a TV set displaying one of Gianforte's...

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Bill Nye Is Taking on Hot Button Issues in a New Netflix Series for Millennials

Fri, 21 Apr 2017 18:55:38 +0000

With original series galore, Netflix has some of the most premium comedy and dramatic programming available to viewers. But as millennials choose on-demand content, with or without ads, they have the opportunity to opt out of content from news stations on TV or online through social media and their websites. And social media has become...

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The Guardian Frames Season 3 of Bosch With Branded Content Series ‘How to Solve a Murder’

Fri, 21 Apr 2017 13:50:42 +0000

In this age of true-crime podcasts, the following reads like the narrator-intro for the beginning of another such series: Kari Lenander haunts Detective Tim Marcia's dreams, saying: "Don't forget about me. Don't forget about me. Why did this happen to me?" For nearly 15 years, the Los Angeles Police Department (LAPD) investigator has poured through...

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CBS All Access Added a Small Library of Movies to Its Streaming Selection Without Telling Anyone

Fri, 21 Apr 2017 13:00:45 +0000

Earlier this week, CBS All Access added new titles into the thousands it already has in the mix. Joining original series like The Good Fight, a spin-off of The Good Wife, are a strange combination of Paramount-owned film titles. Just 16 movie titles have been added for CBS All Access members, ranging in genre from...

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Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Fri, 21 Apr 2017 12:30:42 +0000

Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor's sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor's platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium,...

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Why Interactive Ads Are Becoming the Norm for Streaming Platforms

Fri, 21 Apr 2017 12:00:30 +0000

Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads...

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TV One’s Ambitious Lineup Includes Expanded News and True Crime Programming

Thu, 20 Apr 2017 19:39:48 +0000

"Television is hard," remarked Rahsan-Rahsan Lindsay at TV One's Upfront presentation in New York this morning. Lindsay, the network's evp of ad sales and marketing, expressed that sentiment after the extensive work that went into unveiling TV One's very ambitious programming lineup for the upcoming season of television. Fulfilling its tagline "Represent," the executives and...

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Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts

Thu, 20 Apr 2017 16:41:57 +0000

Yet another company has decided it will not present at the 2017 Digital Content NewFronts. Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network. At the time of the NewFronts's schedule announcement,...

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National Geographic Showcases ‘Genius,’ Its First Scripted Anthology Series at Its Upfront Event

Thu, 20 Apr 2017 15:50:04 +0000

As a way of strengthening its bond with both its audience and with the advertiser community at large, National Geographic is moving beyond its famed yellow border and going "further" in 2017. "Further" is part of a total Global rebrand that was set in motion last year with the genre-busting part-scripted/part-docuseries Mars, which has been...

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Complex Networks Is Emphasizing Its Pivot Toward Video Production to Its Advertisers

Thu, 20 Apr 2017 15:15:52 +0000

After Verizon Communications Inc. and Hearst Corp. (Verizon Hearst Media Partners) acquired Complex Networks last year, Complex finally had the funds to fully invest in its video products--and gained the go90 platform for video distribution. Complex wants to explain to advertisers about its plan for its core set of networks/brands and its full commitment to...

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