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Last Build Date: Tue, 20 Mar 2018 13:57:03 +0000

Copyright: Copyright 2018

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

Tue, 20 Mar 2018 13:57:03 +0000

Pinterest is trying to prove that it's a visual discovery platform that can actually drive purchases and a connection for brands. That's not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy...

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Facebook Exec Addresses Cambridge Analytica Breach and Offers Tips to Marketers on Using Its Platform

Tue, 20 Mar 2018 13:10:50 +0000

Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions at Facebook took the stage Monday night at the retail conference Shoptalk. Everson addressed the...

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How Paid and Organic Facebook Efforts Support Each Other

Tue, 20 Mar 2018 13:00:23 +0000

Facebook can be a strong source of insight into many of your followers' behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit about your ideal user through the social network. And on top of that, Facebook can be a great channel for you to promote your products...

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Wieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech Division

Mon, 19 Mar 2018 21:55:53 +0000

Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to launch a new and unspecified venture. Their departures mark a significant shift for The Lodge, which launched in 2013 and effectively served as an "incubator" in which...

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Samsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.

Mon, 19 Mar 2018 20:48:52 +0000

Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J., while Cylndr Content Agency will serve Cheil clients from offices in New York and Durham, N.C. "In this social age, brands need a distinctive...

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We’re in a Retail Renaissance and Focusing on Data Is What Separates the Winners From the Losers

Mon, 19 Mar 2018 19:21:57 +0000

Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on the customer experience to win over shoppers. In a survey of...

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Pinterest Shopping Ads Are Now Available to More Brands

Mon, 19 Mar 2018 18:55:30 +0000

"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA Canada--last year. Shounak Simlai, who works on product marketing for Pinterest, said in a blog post that 90 percent of Pinterest users make purchase decisions while on...

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Uber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian

Mon, 19 Mar 2018 18:52:23 +0000

A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According to Tempe Police, the car was in autonomous mode when it struck 49-year-old Elaine Herzberg, who was walking outside of the crosswalk....

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Publicis.Sapient Nabs Chief Marketing Officer From Deloitte

Mon, 19 Mar 2018 18:41:30 +0000

Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing Publicis.Sapient's global marketing--including market strategy, client experience, brand and corporate communications--across roughly 100 offices. Barreira will report to Publicis.Sapient EMEA and APAC CEO Nigel Vaz....

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Can Amazon Chip Away at Google and Facebook’s Digital Ad Dominance?

Mon, 19 Mar 2018 18:22:11 +0000

Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon and Snapchat are on the rise. In a blog post, eMarketer "estimates the two companies [Facebook and Google] will capture a combined 56.8 percent...

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