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Breaking News in Advertising, Media and Technology

Last Build Date: Fri, 22 Sep 2017 00:05:07 +0000

Copyright: Copyright 2017

Face Filters Can Now Be Added to Instagram Live Videos

Thu, 21 Sep 2017 20:55:48 +0000

Instagram users can now add face filters to their Instagram Live videos. The Facebook-owned photo- and video-sharing network said in a blog post that face filters in Instagram Live videos will roll out globally over the next several weeks, providing the following instructions for users with access to the new feature: Tap the face in...

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Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

Thu, 21 Sep 2017 20:50:46 +0000

You know it's not good when the company lawyer writes an important blog post. Indeed, Facebook revealed today that it turned over more than 3,000 ads that were linked to Russia to the Senate and House intelligence committees as part of their investigation centered on the 2016 presidential election. The ads were purchased by a...

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Facebook Found Another Way to Keep Mobile Users From Leaving

Thu, 21 Sep 2017 19:58:14 +0000

Facebook doesn't want you to leave Facebook, even if the applications you're leaving Facebook for are owned by Facebook. The social network confirmed that users who also have Instagram accounts will now be able to navigate to those accounts directly via its main navigation menu, without having to exit the Facebook app to launch the...

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How Facebook Is Stepping Up for Victims of Hurricanes Maria and Irma

Thu, 21 Sep 2017 19:10:17 +0000

The Caribbean and the Southeastern U.S. continue to face the wrath of hurricane after hurricane, and Facebook continues to help. Just as it did with Hurricane Harvey at the end of August, Facebook pledged to match up to $1 million in donations to Save the Children to support relief efforts for victims of Hurricanes Maria...

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Facebook Improves Its Tools to Let Retailers Better Target Consumers Who Made Offline Purchases

Thu, 21 Sep 2017 19:08:02 +0000

Facebook improved its ability to help marketers determine the impact their ads on the social network have on in-store purchases and other offline outcomes with the introduction of two tools today. Marketers can now build custom audiences made up of Facebook users who have previously made offline purchases from retailers, or they can go one...

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Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango

Thu, 21 Sep 2017 17:00:38 +0000

M, Facebook Messenger's virtual digital assistant, keeps getting smarter. Facebook announced three new suggestions from M that are launching for U.S. users Thursday: M will suggest GIFs to share during group or one-to-one conversations on Messenger, responding to common expressions such as, "Good morning," "I love you" and "Thank you" by auto-populating the GIF bar....

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Pinterest Introduced New Shortcuts for iOS 11

Thu, 21 Sep 2017 16:10:34 +0000

With a new operating system comes new shortcuts for Pinterest. Pinterest introduced new shortcuts for its iPad and iPhone applications in conjunction with Apple's rollout of its iOS 11 operating system. Saving Pins on an iPad is now much easier, as users can simply drag and drop. Pinterest iOS engineer Tim Johnsen said in a...

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Twitter Celebrates Rosh Hashanah With an Emoji

Thu, 21 Sep 2017 15:25:16 +0000

Twitter is marking the Jewish new year with a hashtag-triggered emoji for Rosh Hashanah. Including the hashtags #RoshHashanah or #ShanahTovah in tweets will unlock "a sweet emoji," Twitter Faith announced in a tweet. Celebrate 5778 with apples, honey and an emoji! Tweet using #RoshHashanah or #ShanahTovah to unlock a sweet emoji. -- Twitter Faith...

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Pinterest Opens Up 5,000 Interest Categories for Ad Targeting

Thu, 21 Sep 2017 14:00:09 +0000

Pinterest is pinning its advertising goals on more targeted categories. Last year, Pinterest acquired a deep-linking startup called URX, which has now launched a new ad product within Pinterest's Taste Graph that surfaces over 100 billion pins based on someone's interests. Advertisers now have access to 5,000 interest categories that will begin rolling out to...

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The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

Thu, 21 Sep 2017 13:00:59 +0000

The Trade Desk today is giving all of its customers access to the latest version of its addressable television advertising system called Connected TV, which has been tested by a select group of unnamed brands in recent months. Connected TV is plugged into the company's larger data management platform (DMP), and it's takes aim at...

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This Emoji Marketing Startup Just Announced a Partnership With India’s Second-Biggest Operating System

Thu, 21 Sep 2017 13:00:10 +0000

Startup Inmoji creates clickable branded icons (similar to emojis and stickers) that are used in messaging apps. Smartphone users who click through an Inmoji are greeted with everything from location-based services to ecommerce to ride-sharing services that they can instantly share with friends. An Inmoji could link to movie or concert tickets, Spotify songs or...

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3 Practical Tips for Live Broadcasting You Need to Know Right Now

Thu, 21 Sep 2017 13:00:07 +0000

Mobile live video creation is definitely a wave. Even if you're not creating it yet, millions of people are, and that figure is only growing every day. The live content experience may seem unusual to those accustomed to more traditional forms of entertainment, but a quick glance at some stats surrounding live broadcasting shows an...

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Nielsen Social Content Ratings, Week of Sept. 11: A Draw Springs an Upset

Wed, 20 Sep 2017 21:20:51 +0000

The 69th Annual Primetime Emmy Awards generated a substantial number of interactions across Facebook and Twitter, but the event was outpointed by two sports events. CBS' presentation of the Emmys totaled 5.973 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week--enough to lead television series and specials, but...

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Sheryl Sandberg Addresses Facebook’s Policies After Anti-Semitic Ad Targeting Exposed

Wed, 20 Sep 2017 20:38:35 +0000

Facebook chief operating officer Sheryl Sandberg weighed in on recent issues involving the social network's ad-targeting options and detailed steps being taken by the company. Julia Angwin, Madeleine Varner and Ariana Tobin of ProPublica reported last week that topics such as "Jew hater," "How to burn Jews" and "History of 'why Jews ruin the world'"...

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Facebook’s Dynamic Creative Matches Brands’ Assets With Their Target Audiences

Wed, 20 Sep 2017 19:35:34 +0000

Facebook is rolling out a way for advertisers to automatically match the best combination of creative with the audiences they are targeting. Solutions engineer Zain Aziz announced in a blog post that Dynamic Creative is now available through Facebook's marketing APIs (application-programming interfaces), with an "initial phased rollout" for Power Editor and Ads Manager. Aziz...

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Facebook Users Can Now Examine Their Recent Ad Activity

Wed, 20 Sep 2017 18:30:23 +0000

Facebook quietly rolled out a feature that enables U.S. users (desktop and mobile) to revisit ads they have interacted with. Recent Ad Activity can be found among the bookmarks on both desktop and within the social network's flagship mobile applications, and clicking on it brings up a list of ads that users have clicked, liked,...

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Patrick Pichette Replaced Hugh Johnston on Twitter’s Board

Wed, 20 Sep 2017 18:00:55 +0000

PepsiCo vice chairman and chief financial officer Hugh Johnston is off Twitter's board of directors, and he will be replaced by Patrick Pichette. Johnston, who joined Twitter's board in April 2016, is stepping down to join the board of directors at Microsoft. Pichette retired as CFO of Google in May 2015, after manning that position...

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Pokemon Go Will Celebrate the September Equinox With an In-Game Event

Wed, 20 Sep 2017 17:00:02 +0000

Niantic announced that a new event is coming to Pokemon Go in celebration of the September equinox. The event will take place from 1 p.m. PT Sept. 22 until 1 p.m. PT Oct. 2. As part of this event, players will be able to collect special 2km eggs from PokeStops and Gyms, which have the...

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YouTube Gaming Now Lets Creators Earn Money Through Sponsorships

Wed, 20 Sep 2017 16:15:00 +0000

YouTube Gaming now allows users to sponsor their favorite gaming-related channels. With this new feature, fans can purchase digital goods directly from creators' channels, as well as support creators via premium sponsorships priced at $4.99 per month. As part of this feature, content creators can design custom badges and emojis for their sponsors to use...

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Spotify Is Opening a Self-Serve Platform to Amp Up Its Ads Sales

Wed, 20 Sep 2017 16:00:11 +0000

As Spotify looks to continue to grow its ads business, audio promos are becoming a little bit more automated. The music streaming service is launching a self-serve platform called Spotify Ad Studio that cranks out audio ads that can then be targeted to Spotify's roughly 90 million users who listen to music for free with...

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Twitter Just Introduced a Popular Articles Feature on iOS, Android

Wed, 20 Sep 2017 15:40:17 +0000

Twitter confirmed the launch of a Popular Articles feature that it had been testing to all iOS and Android users. Popular Articles, found under the Explore tab in Twitter's iOS and Android applications, features stories that are being tweeted about by followed accounts, as well as articles that are popular in users' locations. Clicking or...

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Fox Is Backing Empire, The Mick and Ghosted With Twitter Livestreams

Wed, 20 Sep 2017 15:10:26 +0000

Fox is tapping into livestreaming on Twitter to help promote returning series Empire and The Mick, as well as newcomer Ghosted. Fox will debut a premiere episode on Twitter for the first time ever when it presents the first episode of Ghosted on @GhostedonFOX each night Thursday, Sept. 21, through Sunday, Sept. 24, at 9...

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Girlboss Media Aims to Create a Community for Entrepreneurial Women

Wed, 20 Sep 2017 13:00:39 +0000

Girlboss Media is a startup that's starting over. After stumbling in her first business, online retailer Nasty Gal, Sophia Amoruso soft-launched Girlboss Media earlier this year. It's a modern lifestyle and business-focused company that produces editorial and video content, a podcast and newsletters, hosts events across the country, and also includes a foundation and a...

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5 Social Media Trends That Will Have Maximum Impact in 2018

Wed, 20 Sep 2017 13:00:14 +0000

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline. Businesses need to quickly figure out what's best for their audiences in order to generate better engagement and increased brand loyalty. Here are five crucial social media trends that will...

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Twitter Is Fielding Fewer Reports on Accounts Promoting Terrorism

Tue, 19 Sep 2017 20:35:10 +0000

Twitter said it removed 299,649 accounts for promoting terrorism during the first six months of 2017, bringing its total to 935,897 from Aug. 1, 2015, through this past June 30. Promotion of terrorism accounted for slightly more than 2 percent of accounts reported to Twitter, as the social network cited an 80 percent plunge in...

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Brands Can Now Tap Pinterest’s Pin Collective via a Self-Serve Custom Platform

Tue, 19 Sep 2017 19:55:45 +0000

Pinterest's Pin Collective is now more accessible to advertisers of all sizes following the introduction of a new custom platform. Pinterest formed Pin Collective last October as a way to give brands access to the social network's best content creators--publishers, production shops and individuals--to work directly with them on their campaigns. PinCollectiveIntroVideo from SocialTimes on...

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The Global Citizen Festival Will Be Livestreamed on Twitter

Tue, 19 Sep 2017 17:50:28 +0000

The Global Citizen Festival in New York's Central Park Sept. 23 will be livestreamed on Twitter. Tickets to the music festival can only be obtained by "taking a series of actions to effect change around the world." This year's headliners are Stevie Wonder, Green Day, The Killers, The Lumineers and The Chainsmokers, and there will...

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Twitter Is Livestreaming Down the Runway With Tommy Hilfiger, Gigi Hadid

Tue, 19 Sep 2017 16:10:03 +0000

Curious about the new fashion line from Tommy Hilfiger and Gigi Hadid? Twitter has got a livestream for you. Fashion show #TOMMYNOW, featuring the #TOMMYxGIGI Season III collection, will be livestreamed from London on Twitter at 2:30 p.m. ET/7:30 p.m. BT Tuesday. The livestream will be available globally via or @TommyHilfiger, and it will...

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Facebook Has a New Group(s) Leader: Jennifer Dulski

Tue, 19 Sep 2017 15:50:23 +0000 president and chief operating officer Jennifer Dulski joined Facebook as product leader for the social network's groups team. Chief product officer Chris Cox announced the hire in a Facebook post, saying, "This is a big day for us because we've been trying to recruit Jen for a long time. Many of you already know...

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Sriram Krishnan Is Twitter’s New Senior Director of Product

Tue, 19 Sep 2017 15:05:15 +0000

Former Snap Inc. and Facebook executive Sriram Krishnan is joining Twitter as senior director of product. Krishnan announced via tweet that he will start at Twitter Oct. 2, saying, "I'm going to be joining Twitter and become a part of #theflock to work with the fantastic product team there. As someone who uses Twitter a...

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