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Breaking News in Advertising, Media and Technology

Last Build Date: Fri, 17 Nov 2017 21:41:02 +0000

Copyright: Copyright 2017

Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Fri, 17 Nov 2017 21:41:02 +0000

Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women's Wear Daily and made this investment to secure how those titles report on...

Turkey, Stuffing and Instagram Stickers for Thanksgiving

Fri, 17 Nov 2017 19:35:58 +0000

Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: "From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add...

Survey: Millennials Are More Likely to Get Video News From Social Networks

Fri, 17 Nov 2017 16:00:55 +0000

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences. When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based...

How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

Fri, 17 Nov 2017 14:00:48 +0000

Historically, Amazon has proven to be highly effective at converting in-store buyers, all without spending marketing dollars on increasingly ineffective channels like print or leveraging first-party data on in-store buying behavior. Online sales during the holiday season continue to be the supergiant's sweet spot. Last year, Amazon's online sales between Thanksgiving and Cyber Monday totaled...

A Deeper Look Into How People Use Facebook Messenger and Similar Channels

Thu, 16 Nov 2017 22:55:10 +0000

More than 1.3 billion people are now using Facebook Messenger every month, but why, and how? The social network commissioned an online survey by Greenberg to look into "how the art of the conversation has evolved around the world," and it shared its findings in a new report, The Art of Communication: Messages That Matter....

Creators on Facebook Get Their Own Stand-Alone App and Website

Thu, 16 Nov 2017 20:00:04 +0000

Live videos have skyrocketed on Facebook in recent months, and the social network is rewarding the creators of those videos with a new stand-alone application and a new website. Facebook director of product Daniel Danker announced at VidCon in June that the social network was building a stand-alone app dedicated to creators on Facebook, and...

Instagram Stories and Saving Posts Are Now Available via the Mobile Web

Thu, 16 Nov 2017 19:15:08 +0000

Instagram users who access the Facebook-owned photo- and video-sharing network via the mobile web now have access to two of its most popular features. Instagram announced in a blog post Thursday that Instagram Stories and the ability to save posts have been added to its mobile site. The features will be available to all users...

47 College Basketball Games Are Coming to Watch on Facebook, via Stadium

Thu, 16 Nov 2017 18:50:02 +0000

The heroes of the hardcourt are coming to Watch on Facebook, as the social network teamed up with multiplatform sports network Stadium to bring 47 college basketball games to the video destination. Stadium and Facebook teamed up earlier this year on a slate of college football games for Watch on Facebook. The hoops package includes...

Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

Thu, 16 Nov 2017 17:38:25 +0000

According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships. Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) regions as a part of a survey about their experiences working with agencies on...

7-Eleven Launches Facebook Messenger Chatbot

Thu, 16 Nov 2017 17:00:31 +0000

7-Eleven launched a Facebook Messenger bot that allows consumers, in part, to learn about current promotions and find nearby 7-Eleven locations. Driven by Conversable, an enterprise conversational intelligence platform, the chat bot also allows users to sign up for the company's 7Rewards customer loyalty program and receive digital membership cards that they can scan in...

Facebook Turned the Key on Dynamic Ads and Lead Ads for Autos

Thu, 16 Nov 2017 16:00:35 +0000

In recent months, Facebook has crafted ad products for specific industries such as travel and real estate, and automobiles can now be added to that list. The social network Thursday announced the launch of dynamic ads and lead ads for auto, with Facebook industry lead for auto Stephanie Latham telling Social Pro Daily that the...

Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?

Thu, 16 Nov 2017 14:00:32 +0000

We all have that podcast friend--the one who can't seem to stop referencing podcasts and telling you which ones you have to listen to. But it turns out these "super listeners" could be useful for marketers, according to a new report by the Knight Foundation and Edison Research. Researchers interviewed almost 29,000 podcast listeners who...

5 Tips for Influencer Marketing During the Holiday Season

Thu, 16 Nov 2017 14:00:22 +0000

Believe it or not, it's beginning to look a lot like ... the 2017 holiday season! The upcoming festivities present a huge opportunity to connect and engage with social-media-savvy shoppers without having to shell out all of your silver and gold. In fact, studies show that influencer marketing campaigns, on average, earn $6.85 in earned...

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

Thu, 16 Nov 2017 14:00:08 +0000

Significantly fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday compared with just two years ago. In fact, just 35 percent of millennial Black Friday shoppers say they'll buy in a store this year, down from 61 percent in 2015. Infographic: Yuliya Kim; Sources: Influenster Meanwhile, more millennials are planning on doing...

Can The Trust Project’s Trust Indicators Help Thwart Fake News?

Thu, 16 Nov 2017 10:00:05 +0000

Facebook, Twitter, Google and Bing are teaming up with the nonpartisan Trust Project to fire the latest salvo in the skirmish against fake news. The Trust Project is funded by the Craig Newmark Philanthropic Fund, Google, the John S. and James L. Knight Foundation, the Democracy Fund and the Markkula Foundation. The Trust Project--which is...

This Horror Movie’s Campaign Shows How VR Can Affect Your Body

Wed, 15 Nov 2017 20:50:01 +0000

For better or worse, virtual reality can cause physical reactions in consumers. At its best, VR is billed as an immersive format that puts users at the center of 360 videos. And at its worst, VR can make viewers well, nauseated. So when Unity Technologies worked with Lionsgate in October to create a promo for...

Facebook Is Adding Highlighted Shares to Video Insights for Pages

Wed, 15 Nov 2017 20:00:46 +0000

Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list the top five pages that have reshared specific videos, by views,...

LinkedIn Launches Career Advice to Help Professionals Connect With Mentors

Wed, 15 Nov 2017 18:00:16 +0000

LinkedIn launched a new feature called Career Advice, which works to connect users with others for "lightweight mentorship opportunities." With this feature, users interested in offering or receiving advice can sign up by going to the "Career Advice hub," which is accessible from their LinkedIn profile. From there, they can select the types of advice...

Facebook IQ’s 5 Consumer Predictions for 2020

Wed, 15 Nov 2017 17:00:16 +0000

This time of the year, we tend to imagine the future. We seek out signals of what's to come so that we can set ourselves and our businesses up for success. At Facebook IQ, we launched the Shifts for 2020 series to bring these trends to light and help you understand how to turn them...

Facebook Users Rolled Up Their Bell Sleeves in October

Wed, 15 Nov 2017 15:20:13 +0000

Bell bottoms were one of Facebook IQ's Topics to Watch in September, and bell sleeves joined them in October. Conversation about bell sleeves and related terms--Andes, Antibes, crop top, dresses, lace, shirring, sleeve, sweaters, trim, velvet--skyrocketed by 164.2 times compared with October 2016 and by 1.7 times versus September, with the discussion dominated by women,...

‘Tis the Donation Season

Wed, 15 Nov 2017 14:00:40 +0000

As we move into the holiday season, many retailers and e-commerce providers are keenly focused on doing all that they can to drive sales and profits over the next 90 days. It is the season when consumers worldwide spend a significant amount of their disposable cash and available credit lines purchasing a widening array of...

In 2018, Publishers Are Looking to Voice and Audio to Super Serve Their Audience

Wed, 15 Nov 2017 14:00:07 +0000

As technology continues to transform the media business, top content producers say video and audio products will continue to drive their businesses in 2018. Here, Callie Schweitzer, CCO, Thrive Global; Andrew Golis, general manager, Vox; Adam Winer, vp digital video strategy Cond? Nast Entertainment; Anja Winikka, director of education and innovation, XO Group; and Eli...

Media Files:

Nielsen Social Content Ratings, Week of Nov. 6: Big Country

Wed, 15 Nov 2017 04:40:26 +0000

The twang of country music reverberated through Facebook and Twitter during the week of Nov. 6. The 51st Annual CMA Awards on ABC tallied 5.249 million interactions across the two social networks, topping the Nielsen Social Content Ratings list of TV series and specials. ABC's Grey's Anatomy placed a distant second, with 713,000 total interactions...

NFL Fans Can Vote for the 2018 Pro Bowl via Twitter DM

Wed, 15 Nov 2017 03:55:57 +0000

Want to send your favorite National Football League player to the 2018 Pro Bowl? Log onto Twitter and send a direct message. The NFL announced Tuesday that voting for its annual all-star game is now open, and one of the ways for fans to take part is via a DM voting experience accessible via entry...

Governments Are Asking for More Data on LinkedIn Users

Wed, 15 Nov 2017 03:30:21 +0000

LinkedIn said the first half of 2017 marked the sixth consecutive reporting period in which it fielded more government requests for member data. The professional network released its transparency report for the first six months of the year, and it revealed that it received a total of 207 requests for member data, covering 614 accounts....

More Than Standard, Less Than Enterprise: Twitter Debuts Premium APIs

Wed, 15 Nov 2017 03:05:55 +0000

Twitter developers who don't get enough data out of the social network's free standard application-programming interfaces but don't have room for the Gnip enterprise APIs in their budgets now have access to a middle ground. Today we're launching Twitter premium APIs to kick off the next era of innovation for Twitter developers. These APIs provide...

Pinterest Is Looking to Maintain Its Visual Search Momentum With Several Updates

Tue, 14 Nov 2017 22:15:54 +0000

Pinterest Tuesday announced several updates to its visual search tools, saying that use of the technology on the social network has grown by more than 70 percent year-over-year. The social network said it is processing more than 300 million visual searches every month and serving over 2 billion Pins as a result of those searches....

Messenger Day and Facebook Stories Become, Simply, Stories, and More

Tue, 14 Nov 2017 20:45:22 +0000

Say goodbye to Messenger Day and hello to several updates and upcoming changes to Facebook Stories. The social network announced that it combined Messenger Day and Facebook Stories into a single experience, dubbed Stories. Other Stories-related updates include: Stories are being extended to groups, events and pages. Stories are also being added to the Facebook...

Watch the Video on YouTube and Buy a Ticket via Ticketmaster

Tue, 14 Nov 2017 19:45:21 +0000

YouTube users can now buy tickets to concerts by select musical artists directly under their videos thanks to a partnership with Ticketmaster, announced Tuesday. The Google-owned video site said in a blog post that upcoming U.S. tour dates for "hundreds of artists" will be featured beneath their official music videos, and users can purchase tickets...

Twitter Added to Its Help Center In its Efforts to Clarify Policy, Enforcement

Tue, 14 Nov 2017 19:15:39 +0000

Twitter published two new Help Center pages Tuesday dealing with the social network's approach to policy development and enforcement philosophy, as well as its enforcement options. Tuesday's rollout marks the next step in an ongoing campaign by Twitter to clarify its policies. The social network described its method of crafting new policies or enacting policy...