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Breaking News in Advertising, Media and Technology



Last Build Date: Wed, 22 Feb 2017 21:29:58 +0000

Copyright: Copyright 2017
 



This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade

Wed, 22 Feb 2017 20:40:21 +0000

People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops. As the latest example, Blis and Unacast are teaming up to to give advertisers better mobile targeting capabilities toward consumers--with beacons technology--as they shop the aisles of stores like...


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Twitter Just Lost Its Head of Entertainment Talent

Wed, 22 Feb 2017 19:55:40 +0000

Twitter head of entertainment talent and lifestyle partnerships Lara Cohen became the social network's latest high-profile executive to pass through its perpetually spinning revolving door. Cohen announced via a tweet Tuesday that she was leaving the company, but she did not reveal her future plans. I've made the extremely tough decision to move on from...


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Rubicon Project’s President Is Among Several Executives Leaving the Company

Wed, 22 Feb 2017 19:44:48 +0000

The president of Rubicon Project and several other key executives are leaving the ad-tech company as it aims to further narrow its business. On Tuesday, Rubicon Project president Greg Raifman announced plans to resign and pursue "an exciting opportunity" while staying on the company's board of directors. Since Raifman joined the company in 2013, it...


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RD Roundup: ProPublica Illinois Gets an EIC; Lachlan Markay to The Daily Beast

Wed, 22 Feb 2017 18:10:16 +0000

An EIC for ProPublica Illinois ProPublica's Illinois expansion continues with the hire of Louise Kiernan as the first editor in chief of ProPublica Illinois. Kiernan, who starts April 4, arrives from the academic world. More specifically, she is an associate professor at the Medill School of Journalism at Northwestern University and student fellowship director of...


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A Changing of the Fortune-Cookie Writing Guard

Wed, 22 Feb 2017 17:30:37 +0000

Time magazine's Olivia B. Waxman had the scoop in late January. Wonton Food Inc.'s chief financial officer and chief fortune writer, David Lau, was ceding the latter title to James Wong, a 41-year-old nephew of the company's founder. This week, Wong has spoken to Canadian radio news magazine As It Happens. When asked by host...


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A Single Instagram Post Can Now Contain Up to 10 Photos and Videos

Wed, 22 Feb 2017 17:15:29 +0000

Instagram officially introduced the ability for users to share multiple photos and videos in a single post, after several users spotted the feature being tested earlier this month. Users of the Facebook-owned photo- and video-sharing network who update their iOS or Android applications to version 10.9 can now add up to 10 photos and videos...


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Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post

Wed, 22 Feb 2017 17:04:34 +0000

Instagram is hoping to encourage more posting on the platform by letting users do what Facebook has already done for years: post many photos or videos all at once. Today, the app will begin letting users upload as many as 10 pieces of content into the same post. Using the 'carousel' feature, the swipeable format...


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T-Mobile USA Is Helping Twitter Break In a New Customer-Service Feature: Custom Profiles for DMs

Wed, 22 Feb 2017 17:00:14 +0000

One of the most common customer-service frustrations for consumers is the feeling that they aren't dealing with an individual person, and T-Mobile USA is using a new Twitter feature to relieve that frustration. The mobile provider is the first partner to use custom profiles in Twitter direct messages, meaning that Twitter users who send DMs...


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YouTube Users Are Singing Along With La La Land as the Oscars Approach

Wed, 22 Feb 2017 16:35:58 +0000

Ahead of the 89th Annual Academy Awards, YouTube released data related to this year's nominees. YouTube analyzed the trailers for this year's nine Best Picture Oscar nominees and found that the videos have accumulated 3 million hours of total watch time on the video-sharing platform. Overall, when including both studio channels and "popular aggregators," the...


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Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand

Wed, 22 Feb 2017 16:10:17 +0000

Pinterest Promoted Pins are now available to brands in three new countries: Ireland, Australia and New Zealand. U.K. and Ireland country manager Adele Cooper announced the feature's expansion in a blog post, saying that the social network has more than 150 million users globally, and more than 100 billion ideas have been generated. Pinterest launched...


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