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Last Build Date: Tue, 16 Jan 2018 23:24:07 +0000

Copyright: Copyright 2018

YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

Tue, 16 Jan 2018 23:04:16 +0000

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the...

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Voice Reigned at CES 2018, but Diversity Was Still Elusive

Tue, 16 Jan 2018 22:54:08 +0000

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on--and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES's...

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The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Tue, 16 Jan 2018 22:15:23 +0000

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other...

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BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

Tue, 16 Jan 2018 21:03:05 +0000

At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled "Jarvis," a new security platform for connected and autonomous cars. The software scans the cars' inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. "Future cars will have half a billion...

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How Sweet’N Low Taught Americans to Say No to Sugar

Tue, 16 Jan 2018 21:00:37 +0000

Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he'd also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,...

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How WWE Raw Turned the Brand Into a Global Entertainment Company

Tue, 16 Jan 2018 21:00:36 +0000

For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one...

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This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World

Tue, 16 Jan 2018 21:00:36 +0000

When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on mobile for a lot of brands, including some of Day One's clients: American Express, Chipotle, Nike and Victoria's Secret....

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Meet the Woman Behind Some of the Most Recognizable Brand Typefaces

Tue, 16 Jan 2018 21:00:13 +0000

While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not the case in Nadine Chahine's world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable...

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Why the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople

Tue, 16 Jan 2018 21:00:11 +0000

Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures. And two powerful brands, Atkins and Weight Watchers, have recently taken the...

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Tired of H&M’s Gendered Kids’ Clothes, These Moms Made the Ads They Wanted to See

Tue, 16 Jan 2018 20:01:29 +0000

We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who work as creatives at The Oslo Company. Fed up with the subtle stereotypes constantly being imposed upon their...

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