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Last Build Date: Tue, 19 Sep 2017 16:35:46 +0000

Copyright: Copyright 2017
 



Twitter Is Livestreaming Down the Runway With Tommy Hilfiger, Gigi Hadid

Tue, 19 Sep 2017 16:10:03 +0000

Curious about the new fashion line from Tommy Hilfiger and Gigi Hadid? Twitter has got a livestream for you. Fashion show #TOMMYNOW, featuring the #TOMMYxGIGI Season III collection, will be livestreamed from London on Twitter at 2:30 p.m. ET/7:30 p.m. BT Tuesday. The livestream will be available globally via tommynow.twitter.com or @TommyHilfiger, and it will...


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‘Perception vs. Reality.’ A Look Back at Rolling Stone’s Greatest Ad Campaign Ever

Tue, 19 Sep 2017 15:54:26 +0000

Fifty years after its founding, Rolling Stone magazine just put itself up for sale. But while it's clearly the end of an era for the venerable music publication, it's not its first identity crisis. Just look at what it went through in the mid-1980s. At that time, the brand still had a large and engaged...


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Facebook Has a New Group(s) Leader: Jennifer Dulski

Tue, 19 Sep 2017 15:50:23 +0000

Change.org president and chief operating officer Jennifer Dulski joined Facebook as product leader for the social network's groups team. Chief product officer Chris Cox announced the hire in a Facebook post, saying, "This is a big day for us because we've been trying to recruit Jen for a long time. Many of you already know...


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Sriram Krishnan Is Twitter’s New Senior Director of Product

Tue, 19 Sep 2017 15:05:15 +0000

Former Snap Inc. and Facebook executive Sriram Krishnan is joining Twitter as senior director of product. Krishnan announced via tweet that he will start at Twitter Oct. 2, saying, "I'm going to be joining Twitter and become a part of #theflock to work with the fantastic product team there. As someone who uses Twitter a...


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Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

Tue, 19 Sep 2017 14:34:21 +0000

Uber is suing Fetch Media for at least $40 million, accusing the mobile ad company of improper billing for fraudulent ads and falsely taking credit for app downloads. The ride-sharing app filed a lawsuit on Monday in United States District Court in its hometown of San Francisco, after recently discovering the alleged activities when canceling...


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Words With Friends Adds Pop Culture-Inspired Social Dictionary

Tue, 19 Sep 2017 14:30:13 +0000

Zynga launched a new Social Dictionary in Words With Friends, adding more than 50,000 new words to the multiplayer word game. The Social Dictionary contains words inspired by players and pop culture, and it includes many fan-requested words. For instance, gamers can now play fan-requested words including delish, queso and wordie. Several high-scoring words have...


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NBA Digs Deeper Into Personal Stories, On and Off the Court, in Ads for the New Season

Tue, 19 Sep 2017 14:07:50 +0000

With the NFL slowed by nagging controversies and sagging TV ratings, and Major League Baseball's storied days as America's pastime long passed, the NBA continues to step up its game and drive strongly into our collective cultural consciousness. Fittingly, the pro basketball league's latest ads, launched ahead of next month's regular season, showcase confidence and...


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Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Tue, 19 Sep 2017 13:30:58 +0000

Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries. A staggering 56 short interview-style clips spotlight a range of...


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Brands Must Look Beyond the Logo to See the Big Picture

Tue, 19 Sep 2017 13:00:48 +0000

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program with clarity of focus about what they're trying to measure. Measuring how many times a...


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Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

Tue, 19 Sep 2017 13:00:47 +0000

Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. Today, the music streamer's marketing product is rolling out widely with T-Mobile as one of the launch advertisers. "We're...


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Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

Tue, 19 Sep 2017 13:00:02 +0000

TV viewing can happen anytime, anywhere, and perhaps no research firm is more cognizant of that fact than Nielsen. For nearly a century, the ratings and measurement giant has provided media buyers with the most up-to-date audience viewing data. But as smart and connected TVs replace traditional set-top boxes, Nielsen has had to adapt in...


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The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought

Tue, 19 Sep 2017 12:38:36 +0000

You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the rise, it's a subversive commercial...


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CBS Stays Doggedly On-Brand With Its New Fall Shows, Aside From a Big Gamble on Young Sheldon

Tue, 19 Sep 2017 12:00:57 +0000

Adweek's weeklong look at each broadcast network's new fall shows continues with CBS, which once again finished last season No. 1 in total viewers but fell from first to third place in the coveted 18-49 demo. However, the network, which infrequently targets younger audiences--it tried with Supergirl two years ago but ended up giving that...


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Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

Tue, 19 Sep 2017 12:00:13 +0000

Travelers who book a flight on Virgin Atlantic have their pick of the usual on-board entertainment--movies, TV, music, video games--and the old standby seat-back magazine. Most carriers offer these distractions, but next week, Virgin Atlantic will host an entertainment option that's unique to the troposphere, a live comedy show starring Abbi Jacobson. The show is...


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Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

Tue, 19 Sep 2017 10:00:43 +0000

Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place--an app for the new iOS 11 operating system and built on Apple's ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and...


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Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media

Mon, 18 Sep 2017 23:45:58 +0000

If you logged on to social media at any point in 2013, you probably read about "Batkid," the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation. "Batkid remains our proudest work to date," said Stefania Pomponi, founder, president and chief evangelist at Clever, the San...


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Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

Mon, 18 Sep 2017 23:45:41 +0000

As a football player at the University of Florida, Jesse Palmer figured he'd become an ambassador to his home country of Canada--he grew up outside of Ottawa--if a career in the NFL didn't work out. So how did the college athlete end up becoming a well-known TV host instead? After spending four years as a...


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Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

Mon, 18 Sep 2017 23:45:41 +0000

In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram followers) and 13-year-old Jacob Martin (309,000 Instagram followers) began touting a new clothing collection they designed for Target. Part of Target's children's apparel line Art Class, which is designed for kids by kids, the new fall collection...


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The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

Mon, 18 Sep 2017 23:45:21 +0000

Rob Nelson still remembers one particular afternoon 40 years ago as though it were yesterday. It was 1977, and Nelson was a wannabe sports star whose left-handed pitching had only been good enough to land him on a Portland, Ore., minor league team called the Mavericks. Warming the bench beside him in the Civic Stadium...


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Which NFL Players Scored YouTube Touchdowns This Offseason?

Mon, 18 Sep 2017 21:00:41 +0000

The National Football League season is nearly through its second week, and YouTube shared its offseason most valuable players. The Google-owned video site said New York Giants wide receiver Odell Beckham Jr. was the MVP--most viewed player, in this case--of the offseason, as well as the 2016 regular season. Cincinnati Bengals WR John Ross broke...


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Why Normal Ads Suddenly Looked Blurry and Hard to See on the U.K.’s Channel 4 Tonight

Mon, 18 Sep 2017 20:35:05 +0000

Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4...


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BBDO New York CEO John Osborn Leaves the Agency for OMD U.S.

Mon, 18 Sep 2017 20:18:27 +0000

John Osborn is leaving the creative world of BBDO New York after 25 years to start on the media side at OMD U.S., where he will serve as CEO. Osborn succeeds Monica Karo, who has been promoted to chief client officer of OMD Worldwide. Osborn spent the last 13 years as CEO of BBDO New...


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Audio on Instagram Auto-Play Videos Now Works a Little Differently

Mon, 18 Sep 2017 18:45:04 +0000

Instagram quietly introduced a tweak to the way it presents auto-play videos. Prior to the change, all videos on the Facebook-owned photo- and video-sharing network automatically defaulted to no sound, regardless of the settings on the devices they were being viewed on. Instagram Stories were the exception, as they followed device settings. Users who wanted...


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Facebook AI Research Sets Up Shop in Montreal

Mon, 18 Sep 2017 18:20:13 +0000

Facebook announced last week that it will open a new research lab in Montreal dedicated to its artificial intelligence efforts. Yann LeCun, the social network's chief AI scientist, announced in a Newsroom post that the Montreal lab will be led by Prof. Joelle Pineau, who co-directs the Reasoning and Learning Lab at McGill University. According...


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RIP, Harry Dean Stanton. Here’s a Newly Found 5-Minute Version of His Great 1996 Guess Ad

Mon, 18 Sep 2017 17:42:45 +0000

"Let's not mistake me for someone who gives a shit." That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated "Cheat" ad for Guess Jeans, could sum up Stanton's outlook on advertising throughout his career. He didn't do many ads. But he did find...


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Pinterest Fielded More Requests for User Information in the First Half of 2017

Mon, 18 Sep 2017 17:40:55 +0000

Pinterest released its Transparency Report for the first half of 2017 last Friday. The social network received a total of 78 requests for information from law enforcement in the U.S. from January through March of this year--37 subpoenas, two court orders and 39 warrants. For the 37 subpoenas, some information was produced on 33, and...


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How ABC Tapped Facebook’s Camera Effects to Back The Good Doctor, TGIT

Mon, 18 Sep 2017 17:05:12 +0000

ABC is using Facebook's Camera Effects to help promote new fall series The Good Doctor and its TGIT Thursday-night lineup of Grey's Anatomy, Scandal and How to Get Away With Murder. For The Good Doctor, users can map three systems in their bodies and see them the way lead character Shaun Murphy does. Murphy is...


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Instagram: Here’s How to Unsend a Direct Message

Mon, 18 Sep 2017 16:50:21 +0000

Have you ever wanted to unsend an Instagram Direct message? Our guide will show you how to do just that. Please keep in mind that depending on when you choose to unsend a message, the recipient may have already seen it. However, even if this is the case, you still have the ability to unsend...


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The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

Mon, 18 Sep 2017 16:42:53 +0000

The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime...


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Twitter Does Some Ad-Targeting Cleaning Up of Its Own

Mon, 18 Sep 2017 16:00:27 +0000

Facebook wasn't the only social network forced to re-examine categories available for ad targeting. Brian Patrick Byrne of The Daily Beast reported Saturday that advertisers on Twitter were able to target users who were "interested" in derogatory terms such as "n___er," "wetback" and "Nazi," adding that the social network's ads interface turned up 14.5 million,...


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