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Last Build Date: Tue, 28 Feb 2017 05:20:40 +0000

Copyright: Copyright 2017
 



Adam Carolla Shares a Few Oscars Set-Collapse Jokes

Tue, 28 Feb 2017 05:20:40 +0000

As one of the writers for Jimmy Kimmel's super-smooth Oscar debut, Adam Carolla has some good backstage insight into how it all came together. All of which he will talk about today on his PodcastOne podcast. One of the things Carolla addresses is the slew of jokes that are written about a particular topic and...


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Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

Tue, 28 Feb 2017 00:04:41 +0000

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...


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How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

Tue, 28 Feb 2017 00:03:59 +0000

In an era when making a political stand is becoming increasingly common among brands, it would seem like an obvious move for theSkimm, a newsletter and media platform that counts millions of millennial women as fans, to dive into the fray. But unlike many of its female-focused competitors that made a point of taking the...


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Snap’s Ad Business Could Slow Down Even as It Speeds Toward an IPO

Tue, 28 Feb 2017 00:03:04 +0000

Snap Inc. is set to begin trading on the New York Stock Exchange as early as March 2, and the red-hot social app hopes to pull off the largest IPO since ecommerce giant Alibaba in 2014. The mobile company is valued at up to $22 billion, with the bulk of revenue coming from Snapchat's wacky,...


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E!’s Second Scripted Series Will Target ‘Bachelor’ Fans on Social Media During Tonight’s Episode

Mon, 27 Feb 2017 23:00:10 +0000

The second scripted series from E! Entertainment is a "Hollywood love story with a twist," according to evp of marketing Jen Neal. In The Arrangement, which debuts March 5, a young woman is offered a $10 million marriage contract to a fictitious A-list celebrity on behalf of the mysterious Institute for the Higher Mind. There's...


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Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign

Mon, 27 Feb 2017 22:43:15 +0000

Look out, Hollywood. There are millions of new kids in town, and they're here to steal your thunder. In case you missed it (or just want to revisit it), Sunday's first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative...


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Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode

Mon, 27 Feb 2017 21:42:00 +0000

The 89th Academy Awards ended with a bang. There was more to the ceremony than the final few minutes--even though that's what everyone is talking about. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's major moments and, of course, the advertising. On the show, we've...


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In 4 Years, YouTube Has Gone from 100 Million Hours of Video Viewed a Day to 1 Billion

Mon, 27 Feb 2017 21:15:32 +0000

In a brief blog post today, YouTube revealed that people are watching 1 billion hours of video daily on its website and mobile app. An email from a representative for the Google-owned platform added more context to that figure: "We set this goal back in 2012, when we were about 100 [million views]." So the...


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Burger King’s Awesome New Ads Show Actual BKs That Caught Fire From Flame-Grilling

Mon, 27 Feb 2017 21:08:08 +0000

We've seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight--think, for example, of the great Harvey Nichols "Shoplifters" campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed. But never have we seen ads that show a company's retail locations...


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The Atlantic’s New Project Creates a Personalized Timeline of Your History Using 160 Years of Archives

Mon, 27 Feb 2017 20:43:21 +0000

As far as experiments to lure readers away from the endlessly distracting present and toward literal old news go, a new project from The Atlantic is premised on an interesting conceit. The Atlantic's Life Timeline appeals to the inherent vanity in us all by creating a personalized timeline of the national and international history that...


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