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Preview: Mediaweek - Digital Downloads

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Breaking News in Advertising, Media and Technology

Last Build Date: Wed, 26 Jul 2017 22:20:37 +0000

Copyright: Copyright 2017

Facebook Raked in $9.16 Billion in Ad Revenue in the Second Quarter of 2017

Wed, 26 Jul 2017 21:14:40 +0000

Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47 percent increase over the same quarter last year. In its quarterly earnings report released today, the social giant beat analysts' expectations with a total revenue of $9.3 billion--an increase of 45 percent year-over-year. Mobile now makes up around 87 percent...

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Twitter’s Notifications Tab Just Got Much More Crowded

Wed, 26 Jul 2017 20:45:31 +0000

Twitter quietly tweaked its notifications tab in its flagship iOS and Android applications and the web. Twitter confirmed the update to Social Pro Daily, saying that it began testing the additional notifications with "certain types of users" last year before launching the feature to all iOS, Android and web users last week. The social network...

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Fusion TV-led Creative Thread Foundation Aims to Increase Diversity in Media & Entertainment

Wed, 26 Jul 2017 19:59:24 +0000

You can talking about wanting a more inclusive media and entertainment scene, or you can work to create a more inclusive media and entertainment scene. Today, more than 60 organizations joined together and announced their plan for doing just that with the introduction of the Creative Thread Foundation. The foundation will be headed up by...

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These 39 Trends Are Ruling Back to School (and Work) on Pinterest

Wed, 26 Jul 2017 18:55:14 +0000

Like it or not, retailers' back-to-school promotions are rearing their ugly heads, and Pinterest dug into ideas that have been popular in searches and saves for its 2017 Back to School Report. Pinterest said in an email to Social Pro Daily that 11 million U.S. users saved nearly 45 million back-to-school-related ideas in 2016. The...

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Time Inc. Is Planning to Sell Coastal Living, Sunset and Golf

Wed, 26 Jul 2017 18:31:16 +0000

If Time Inc.'s intended sale of a majority stake in Essence sent mixed signals about what Time Inc. considers a "core asset" (Essence is core, according to Time Inc. CEO Rich Battista), Time Inc.'s plans for Coastal Living, Sunset and Golf do not. As Bloomberg's Gerry Smith reported yesterday, Time Inc. is considering a potential...

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Traverse City Bakery Cooks Up Another Batch of Treats Named in Honor of Attending Film Festival Celebrities

Wed, 26 Jul 2017 18:00:18 +0000

The 2017 edition of the Traverse City Film Festival, an event founded by Michael Moore, kicked off last night with a gala screening of Ken Loach's latest drama I, Daniel Blake. For local business Morsels Espresso + Edibles, the July 25-30 event means it's also time to add a few more cleverly named sweet treats...

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Sony and Warner Bros. Hype Summer Blockbusters as Spending on New TV Ads Dips

Wed, 26 Jul 2017 17:39:18 +0000

Odds are you've been seeing a lot of movie trailers lately. After rebounding from a lull in the first full week of July, spending on national broadcast placement for new creative was down again last week. A total of 477 advertisers devoted $85 million to such placement for new ads, according to Kantar Media, down...

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Google’s Trusted Contacts App Now Lets iOS Users Share Their Locations

Wed, 26 Jul 2017 17:10:09 +0000

Following the launch of the Trusted Contacts application on Android in December 2016, Google released the personal safety app on iOS devices. The app allows users to share their location with "trusted" contacts even if they're offline or are unable to get to their devices. With the Trusted Contacts app, users can mark specific contacts...

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2 Headline Puns and 1 Unfortunate Golf Course Misread

Wed, 26 Jul 2017 15:30:46 +0000

Via Alex Myers, a senior writer for Golf Digest, comes a reminder than in this wired world, not all things have fully crossed the Atlantic. Ah, Jim. Jim, Jim, Jim. You've made a right tit of yourself here, haven't you Jim? -- Michael McEwan (@MMcEwanBunkered) July 25, 2017 Above is a letter-to-the-editor published July...

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Glen Luchford’s Gorgeous, Delightfully Weird New Ad for Gucci Is a Striking Homage to Star Trek

Wed, 26 Jul 2017 15:27:45 +0000

Costume designers working on television shows and films set sometime in the future have given audiences some strange yet goofy yet brilliant (see: Back to the Future and Nike) ideas when it comes to future fashion. And some of the best costume work we've seen has come from Star Trek, so it seems fitting that...

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2 Trumps Make The Hill’s Annual 50 Most Beautiful List

Wed, 26 Jul 2017 15:14:05 +0000

There's something different about this year's 50 Most Beautiful list. The Hill dispensed with its traditional ranking system for its 50 favored faces, going instead with a presentation in alphabetical order . There are things that are not so different. Like Michelle Obama before her, Melania Trump made the list in her capacity as first...

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Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

Wed, 26 Jul 2017 14:56:04 +0000

The presence of a CMO who is also ultra tech savvy--a CMTO--is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look...

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The ’80s Are Back, and They’ve Got ‘Hungry Eyes’ for Your Streaming Options in This Gloriously Weird Ad

Wed, 26 Jul 2017 14:04:47 +0000

In the 1980s, you were lucky if you could afford a VHS player, much less more than a handful of movies to play on it. So it's understandable that a visitor from those days of finite entertainment would be impressed with 2017's wide array of options. Streaming service Stan Australia brings that idea to life...

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5 Things to Think About When Moving From Managed to Self-Service Social

Wed, 26 Jul 2017 14:00:37 +0000

Critical to success in digital marketing is using the right tools--and there's no shortage of vendors looking to fill the gaps for digital agencies. The hodgepodge of marketing technologies that make up the agency's tech stack requires a constant process of evaluation and negotiation to keep the overall solution filled with the best tools for...

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U2’s Adam Clayton Takes Out an Ad in The Irish Times

Wed, 26 Jul 2017 13:30:02 +0000

"Want to thank the Arch of bishop for the lend of the hall," Bono began over the weekend from the stage at Dublin's Croke Park. "Here we are off Jones Road, Hill 16. C'mon!" U2 is currently in the midst of a European tour swing through France, the Netherlands and Belgium before an August break...

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Netflix’s Latest Hit Series Is a Boring, Soothing Japanese Reality Show

Wed, 26 Jul 2017 13:00:49 +0000

Reality shows today tend to be loud, drunken displays of rudeness set in the context of some kind of ruthless competition. Think of early seasons of Real World on MTV, with wild cards like Puck in San Francisco, or Flavor of Love with Flavor Flav on VH1, shows in which each season somehow had bigger...

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It’s LinkedIn’s Turn to Enable Brands to Track Which Audience Types Visit Their Sites

Wed, 26 Jul 2017 13:00:32 +0000

LinkedIn Wednesday announced the launch of LinkedIn Website Demographics, a new tool that enables brands to tap into data from the professional network to see who has been visiting their websites. LinkedIn Website Demographics will launch "in the coming weeks," and it appears to function similar to the Facebook pixel, a snippet of code brands...

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Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

Wed, 26 Jul 2017 12:00:47 +0000

Two weeks ago, Acura set up a racetrack in El Toro, Calif., around a former Marine base and asked four influencers to drive a car as quickly and safely as possible down the course. The catch? All of the drivers were wearing augmented reality-equipped helmets that overlaid HD graphics on top of the real world...

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This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

Tue, 25 Jul 2017 23:21:36 +0000

At Stamen Design, data and AI drive much of the work the shop does for clients as diverse as the World Health Organization, MTV and even the Dalai Lama. For the latter, Stamen created an interactive project called the Atlas of Emotions, which won a National Design Award. Founded by CEO Eric Rodenbeck in 2001,...

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How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

Tue, 25 Jul 2017 23:18:25 +0000

When Corey Stutte was campaigning to be the mayor of Hastings, Neb., he knew he'd have to march in parades and give out free stuff like candy. But last year, as the election neared, Stutte decided that a twist on this political routine was in order: Instead of handing out candy, he ordered his campaign...

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New York Times Reporter Succeeds Beloved LSU Journalism Professor

Tue, 25 Jul 2017 22:00:39 +0000

We reported yesterday about New York Times Phoenix bureau chief Fernanda Santos moving on to a faculty position with Arizona State University. Today, it's about the similar turn of an even longer-termed veteran reporter at the paper, in the shadow of a tumultuous round of NYT buyouts. (Drew is among those who accepted the offer.)...

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Jordan Klepper’s New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

Tue, 25 Jul 2017 21:23:17 +0000

After spoofing political pundits like Bill O'Reilly for more than a decade on The Colbert Report, Comedy Central has picked a new media target for its next 11:30 p.m. show: alt-right outlets like Infowars and Breitbart. Daily Show correspondent Jordan Klepper, who will host the new late-night show, The Opposition with Jordan Klepper, which premieres...

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McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

Tue, 25 Jul 2017 21:08:37 +0000

McCann Worldgroup has named Toby Southgate as its new global chief growth officer. The former CEO of WPP branding agency Brand Union, who left that role in May, will focus on new business efforts, expanding McCann's relationships with existing clients and facilitating partnerships with the various agencies across its network. Southgate effectively replaces Alex Lubar,...

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David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

Tue, 25 Jul 2017 20:45:08 +0000

How do you make someone understand taste without actually putting a dish in front of them to, well, taste? That's what American Express and the New York Times are trying to do with this new 360-degree VR experience featuring celebrity chef David Chang. Check out our full coverage. Chang takes viewers inside his uni with...

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Reuters Names Jean Yoon Executive Editor, Editorial Strategy

Tue, 25 Jul 2017 19:59:36 +0000

Jean Yoon will be originating a new role at Reuters as its first executive editor, editorial strategy, based in New York. In a note to staff, Reuters editor in chief Steve Adler explains the components of Yoon's new responsibilities: In this role, Jean will - as the title suggests - take on responsibility for our...

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LinkedIn Users Can Now Share Multiple Photos in a Single Post

Tue, 25 Jul 2017 19:45:19 +0000

LinkedIn users now have the ability to share multiple photos in a single post. The professional network said in a blog post that the feature became available via iOS Tuesday, and it is "coming soon" to Android and desktop. Senior director of corporate and product communications Julie Inouye suggested in the blog post that the...

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What Happens to Flash-Powered Facebook Games When Adobe Scuttles the Format in 2020?

Tue, 25 Jul 2017 19:25:52 +0000

What will happen to games on Facebook that are powered by Flash in the wake of Adobe's announcement Tuesday that the format will be phased out by the end of 2020? Facebook partner engineering manager Jakub Pudelek announced in a blog post Tuesday that the social network is teaming up with Adobe, Apple, Google, Microsoft,...

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After 37 Years of Adweek’s Hot List, We’re Changing Up the Way We Honor Publishers

Tue, 25 Jul 2017 18:46:53 +0000

In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a refresher to keep...

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Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record

Tue, 25 Jul 2017 18:13:16 +0000

Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016. The IPG Mediabrands network's San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin's Creed, Far Cry and Just Dance game series....

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Gabriel Sherman Is Headed to Vanity Fair

Tue, 25 Jul 2017 18:00:17 +0000

Gabriel Sherman, who has spent the past nine years writing about media and politics at New York magazine, is headed to Vanity Fair. He'll be a special correspondent there, writing feature stories as well as articles for the Hive, Vanity Fair's hub for business, politics, tech and media coverage. "Gabe is one of the finest...

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