Subscribe: Mediaweek - Digital Downloads
http://feeds.feedburner.com/Mediaweek-Interactive-Media
Added By: Feedage Forager Feedage Grade B rated
Language: English
Tags:
agency  articles  cover images  creative department  creative  david goliath  david  department senior  facebook  match  show  social  testing 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Mediaweek - Digital Downloads

Adweek Feed



Breaking News in Advertising, Media and Technology



Last Build Date: Tue, 25 Apr 2017 23:34:54 +0000

Copyright: Copyright 2017
 



Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

Tue, 25 Apr 2017 23:34:54 +0000

On a Monday morning in 1968, Reyn Guyer discovered one of the world's most famous toys by accident. Guyer, the inventor who'd come up with Twister, was in his conference room, testing a new caveman game with colleagues. The prototype included a bunch of foam-rubber rocks that, the men soon discovered, were more fun to...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/nerf-head-page-2017-150x150.png




How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans

Tue, 25 Apr 2017 23:28:16 +0000

Shea Moisture had, by its own account, "really f-ed this one up." On Monday, social media exploded as fans of the hair-care brand, which has long catered to African-American women, expressed a shared sense of outrage. Between #Pepsi, #unitedAIRLINES, and now #SheaMoisture... the need for PR professionals must be at an all time high. pic.twitter.com/967cIuNr3n...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/shea-moisture-backlash-CONTENT-2017-150x150.jpg




Playboy Magazine Interviews Ezra Klein

Tue, 25 Apr 2017 21:15:58 +0000

Photo by: Mark Davis Here's how Playboy magazine contributing writer David Hochman sums up the healthy state of Vox Media at the top of his interview with 32-year-old company co-founder Ezra Klein in the May/June issue of Playboy, hitting newsstands today: 'Vox's articles, how-tos, videos, podcasts and content collections (known as "card stacks") draw more...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/Ezra-Klien_PB_Featured-150x150.jpg




Twitter Will Livestream the 2016-17 Scotiabank CONCACAF Champions League Final Match

Tue, 25 Apr 2017 20:50:43 +0000

Twitter is heading back to the pitch Wednesday, announcing a deal with the Confederation of North, Central America and Caribbean Association Football to livestream the final match of the 2016-17 Scotiabank CONCACAF Champions League. Mexican clubs Tigres UANL and C.F. Pachuca will square off Wednesday at 10 p.m. ET, and the match will be available...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/TwitterCONCACAFFeatured-150x150.jpg




Facebook and Google Are Testing Tools to Fight Fake News

Tue, 25 Apr 2017 20:48:24 +0000

In order to help users see different perspectives in terms of news and opinions, Facebook has begun testing a feature to show users a variety of articles before they click on one to read. Today, the social network announced it's trying a new way to show Related Articles, which have traditionally only appeared after a...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/filter-fake-news-fb-CONTENT-2017-150x150.jpg




The YouTube Kids App Is Now Available via Select Smart TVs

Tue, 25 Apr 2017 20:10:11 +0000

The YouTube Kids application is now available via select smart TVs from LG, Samsung and Sony in the 26 countries where it has already launched. Product manager A.J. Crane made the announcement in a blog post, saying that in the slightly more than two years since its launch, the app has totaled more than 30...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/YouTubeKidsSmartTVsFeatured-150x150.jpg




Investing in Social and Mobile Helped NBC Get Its Groove Back

Tue, 25 Apr 2017 19:45:53 +0000

When NBC TV chairman Bob Greenblatt joined the network in 2013, NBC's Facebook page had fewer likes than CBS, a decidedly older-skewing network. "And we just thought, that's got to change. And we set about to change it, quickly," said Greenblatt during a session moderated by Nerdist founder and TV show host Chris Hardwick at...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/greenblat-hardwick-nab-CONTENT-20171-150x150.jpg




Facebook Is Testing Video Cover Images for Pages

Tue, 25 Apr 2017 19:40:40 +0000

If you visit the Facebook page for Netflix drama Narcos and it looks like the cover image is moving, your eyes aren't playing tricks on you. Facebook confirmed that it is testing the ability for pages to upload videos to serve as cover images, with a spokesperson telling Social Pro Daily via email: We're always...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/NarcosFacebookPageFeatured-150x150.jpg




At 60, Mark Monteiro Is Thriving in the Youth-Centric Ad World by Avoiding the Temptation to Live in the Past

Tue, 25 Apr 2017 19:31:59 +0000

Unless you're lucky enough to be a CEO, advertising is a notoriously difficult industry to thrive in past the age of 50. Many veteran creatives increasingly find themselves edged out in favor of fresher, more affordable talent. But Mark Monteiro has a different story--one that's not about getting demoted, pushed out or laid off. Approaching...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/mark-monteiro-PAGE-2017-150x150.jpg




David&Goliath Expands Creative Department With 4 Senior Hires

Tue, 25 Apr 2017 19:19:47 +0000

Los Angeles-based independent agency David&Goliath is expanding its creative department with four senior hires, welcoming a group of creative directors. Fernando Reis and Marcelo Padoca join David&Goliath as creative directors on the agency's Kia account. The duo, who have been creative partners for a decade, arrive at the agency from cross-cultural agency The Community, where...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/04/david-goliath-snr-hires-CONTENT-2017-150x150.jpg