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Last Build Date: Thu, 23 Nov 2017 20:48:04 +0000

Copyright: Copyright 2017
 



Is the Spark Missing Between Amazon and Influencers?

Thu, 23 Nov 2017 17:00:05 +0000

In theory, Amazon and influencers seem like the perfect match. Pairing arguably the most powerful retail force in the world with highly influential individuals certainly feels like a surefire way to sell products. That was exactly the intent behind Amazon Spark, the social network Amazon launched in July and geared toward influencers. Yet while Amazon...



Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

Wed, 22 Nov 2017 20:31:16 +0000

Do you believe in love at first sight? Or love over the transfer of an earbud? That's the subject of "Sway," this year's holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith's "Palace"--transmitted through her AirPods, natch--and...


Media Files:
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Did You Follow Any Internet Research Agency Facebook Pages or Instagram Accounts?

Wed, 22 Nov 2017 19:20:48 +0000

Facebook users will soon have a way to determine if they liked or followed any pages or Instagram accounts that were aimed at swaying the results of the 2016 U.S. presidential election. The social network announced in a Newsroom post that it is creating a portal to enable users to find out if they liked...



Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Increase Advertising Prices

Wed, 22 Nov 2017 19:17:46 +0000

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal--which the agency will vote on next month--would allow companies like Verizon, Comcast and AT&T to block or at least slow web traffic. While many platforms and internet rights advocates agree that ending...



Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the Holidays

Wed, 22 Nov 2017 19:06:26 +0000

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets into the game with "Ye Olde Exploding Yule Log," whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews...



Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

Wed, 22 Nov 2017 17:16:59 +0000

John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the "Next Chapter" of the agency. That next chapter, which he presented last year to WPP CEO Sir Martin Sorrell, includes both streaming the agency's structure and the technology it uses. "We live in...



How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World

Wed, 22 Nov 2017 16:08:31 +0000

Instagram Stories is a weird place. Sometimes we lose hours to it--passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots. "Off to work!" some influencer writes, the words superimposed over a shot of...


Media Files:
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The Facebook Communities Summit Is Coming to Europe

Wed, 22 Nov 2017 15:45:54 +0000

The Facebook Communities Summit is heading across the pond. FCS Europe will take place in London Feb. 8 and 9, 2018, vice president for Europe, the Middle East and Africa Nicola Mendelsohn announced in a Newsroom post. Group administrators, event organizers and page admins will be able to attend workshops and panels to learn new...



This Media Studio Is Bringing Multicultural Content to Families Around the World

Wed, 22 Nov 2017 14:00:31 +0000

Encantos Media Studios, a public benefit corporation, aims to produce stories from unique perspectives that everyone can relate to, regardless of their background. Its main goal is to create purpose-driven family entertainment that serves a purpose: to connect people with engaging stories and to foster understanding and empathy around the world. Recently, Encantos Media closed...



The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

Wed, 22 Nov 2017 14:00:21 +0000

While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. But what do leading brands do in order to cost-effectively grow their likes? They have more than a few...



You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better Uses for That Cash

Wed, 22 Nov 2017 13:38:47 +0000

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian organization wants money. Lots of it. Because only through funding can the group provide the life-changing services these suffering children desperately need to survive and...



What Brand Marketers Need to Know about Mobile Ad Fraud

Wed, 22 Nov 2017 13:00:22 +0000

Ad fraud remains a pernicious problem for marketers and the entire digital advertising ecosystem despite several worthy industry initiatives looking at tactics to address it. Recently, the issue prompted Google to issue refunds on its fees to advertisers whose ads reached bots rather than humans. And ad fraud is costly--estimates hover anywhere from $7.2 billion...



Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’

Wed, 22 Nov 2017 12:58:56 +0000

"Dilly Dilly" fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed "Banquet" commercial from August, whose cryptic "Dilly Dilly!" catchphrase has become quite famous in sporting circles this fall--and particularly over the past week. You'll recall that "Banquet" featured royal subjects delivering cases of Bud Light to their king at a...


Media Files:
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This Year’s Thanksgiving Programming Will Likely Garner an Impressive TV Audience

Tue, 21 Nov 2017 23:19:28 +0000

NBC, Fox and CBS will have plenty to be thankful for on Thursday, as the three broadcasters will once again benefit from one of the biggest TV viewing days of the year on Thanksgiving. As always, the big TV day is perfectly timed as brands attempt to entice potential Black Friday shoppers, and 2017 may...



20 of the World’s Funniest Ads You Might Have Missed This Year

Tue, 21 Nov 2017 22:49:21 +0000

There's certainly no shortage of stellar storytelling and wry humor in today's advertising world, but few have time to sift through the internet sludge each day to find those nuggets of quality. Luckily, the Epica Awards, selected by a jury of international advertising journalists (including myself), offers a nice chance near the end of each...



Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Tue, 21 Nov 2017 22:36:26 +0000

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing campaign to bring awareness to the Atlanta-based nonprofit founded in 1945. The campaign will specifically focus on Care's commitment to empowering women and girls as...



PayPal Sellers Can Now Send Invoices to Buyers Directly via Facebook Messenger

Tue, 21 Nov 2017 20:55:58 +0000

PayPal sellers can now send invoices to buyers via Facebook Messenger. PayPal director of product, next-generation commerce Shilpa Dhar detailed the new chat extension for Messenger in a blog post, saying that sellers can now create and send invoices complete with prices and images directly to buyers via Messenger conversations. Dhar added, "To use PayPal's...



Instagram Users Can Now Ask to Join Their Friends’ Live Videos

Tue, 21 Nov 2017 20:25:50 +0000

Watching a friend's Instagram Live video and feeling the urge to participate instead? Now you can, as long as the host agrees. Instagram announced Tuesday that viewers of Instagram Live videos can now ask their friends to join by tapping the Request button in the comments section. Should the host be agreeable, viewers will see...



High-Resolution, Indeed: 4K Photos Come to Facebook Messenger

Tue, 21 Nov 2017 19:55:11 +0000

If those photos on Facebook Messenger seem a little sharper to you, you're not seeing things. Messenger product managers Sean Kelly and Hagen Green announced in a Newsroom post that people can now send and receive photos in 4K resolution--4,096 pixels by 4,096 pixels, the highest resolution supported by most smartphones. Support for 4K resolution...



How Oprah’s Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours

Tue, 21 Nov 2017 19:23:53 +0000

Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey Network decided to transform her Super Soul Sunday TV programming into a podcast called Oprah's SuperSoul...



These 10 Branded Balloons Have Appeared the Most in the Macy’s Thanksgiving Day Parade

Tue, 21 Nov 2017 18:30:46 +0000

We take a look at the last 50 years of The Macy's Thanksgiving Day Parade to see which brands got the most exposure. Look at a half century of parade data, we count down the top 10 branded balloons in the November staple's history.


Media Files:
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These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Tue, 21 Nov 2017 17:49:48 +0000

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don't buy...



Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign

Tue, 21 Nov 2017 17:12:39 +0000

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a normal cover but has Food & Milk as the magazine's title. It's the most fun expression yet of the "Got Milk?" campaign's "Food Loves Milk"...


Media Files:
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Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Tue, 21 Nov 2017 16:44:23 +0000

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter--a surprisingly short adventure--before deciding he wants to turn this process into a film production, complete with lots of collaborators. It's a tiny masterclass in...



How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Tue, 21 Nov 2017 16:37:24 +0000

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. This presents a significant challenge for brands as they increasingly using mobile as part of their...



WPP Gives In and Agrees to Sell Asatsu-DK to Bain Capital for $1.35 Billion

Tue, 21 Nov 2017 16:34:31 +0000

After a month-long battle, the world's largest advertising conglomerate has come to an agreement with the private equity firm made famous by Mitt Romney over ownership of Japan's third-largest ad agency. Bain Capital Private Equity announced today that WPP has agreed to tender its shares in Asatsu-DK for its original offer price of 3,660 yen...



YouTube Revealed Its Top Trending Thanksgiving Foods for 2017

Tue, 21 Nov 2017 16:15:36 +0000

Ahead of Thanksgiving in the U.S., YouTube revealed the top trending Thanksgiving foods on its platform in November, as well as the top trending overall foods so far this year. For November, YouTube said the top 10 trending Thanksgiving foods in the areas of "how-to" and recipes are: Turkey Stuffing Gravy Yams Apple pie Mashed...



Sensei Wu Saves Santa, Who Saves Christmas, in Lego’s Fun Holiday Ad

Tue, 21 Nov 2017 15:54:08 +0000

Lego Australia is out with a largely winsome addition to the Christmas advertising pile--a stop-motion animation about a Lego Santa finding his way home to save Christmas, thanks to a little surprise help from a spirited stranger. The minute-long spot from CHE Proximity opens with a Lego North Pole--or Lego Christmas Town, as the brand...



Minecraft’s Upgraded Look Is So Special, They Made a Glee-Caliber Musical About It

Tue, 21 Nov 2017 15:13:05 +0000

We love it when games go musical. And if you happen to love both Minecraft and Broadway, this number is for you. Created to promote its upcoming Super Duper Graphics Pack, Minecraft released "The Super Duper Minecraft Musical!" The peppy video, which takes place in the boxy universe where anything is possible (as long as...



NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

Tue, 21 Nov 2017 14:00:24 +0000

Verizon and NBCUniversal are teaming up again this year to livestream the Macy's Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast. Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling...