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Breaking News in Advertising, Media and Technology

Last Build Date: Tue, 21 Feb 2017 10:00:19 +0000

Copyright: Copyright 2017

Fox Networks Group Closes In on a New Ad Sales Chief

Tue, 21 Feb 2017 02:34:45 +0000

Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September, a week before the 2016-17 season began. Five months later, the role remains open, as the company searches for someone to oversee almost...

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Infographic: What We Learned From The Walking Dead’s Midseason Premiere

Tue, 21 Feb 2017 02:34:42 +0000

On Sunday, Feb. 12, people across the U.S. tuned into AMC to watch the midseason premiere of the network's highest-rated show, The Walking Dead. Meanwhile, millions of connected TVs and set-top boxes were sending data about those viewers to Samba TV. The software and analytics company, which develops smart TV apps for media companies and...

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Why Jeremy Scahill Did Not Want to Appear on TV With Milo Yiannopolis

Fri, 17 Feb 2017 17:54:15 +0000

One of the consequences brought about by the 2016 election and the early days of the Trump administration is a kind of renewed thoughtfulness around the idea of television guest appearances: who is and isn't making the rounds, who should and shouldn't be. In just the past few days of an increasingly mindful process, MSNBC's...

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ABC Sells Out Its Oscars Inventory, With 30-Second Spots Costing Up to $2.5 Million

Fri, 17 Feb 2017 16:29:22 +0000

A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. Clients for this year's Oscars telecast, which airs Sunday, Feb. 26, include several of last year's sponsors, like AARP, Adidas, Anheuser-Busch, AT&T, McDonald's, Samsung and Walt Disney Studio. Other advertisers include Diamond Producers...

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Melissa McCarthy Kia Spot Is This Week’s Most Digitally Engaging Ad

Fri, 17 Feb 2017 16:05:35 +0000

Kia's slapstick spot for the Niro starring Melissa McCarthy leads our chart of the most digitally engaging commercials, powered by The chart-topping Kia spot, which has McCarthy starring as a hapless eco-warrior, was a Super Bowl commercial that's now had more than 900 post-game airings. Budweiser and Honda have also kept their Big Game...

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Condé Nast Entertainment Debuts a New Incubator Series to Help Discover Young Filmmakers

Fri, 17 Feb 2017 12:15:26 +0000

In 2016, there were 38 movie sequels or franchise reboots in theaters. This year, Cond? Nast Entertainment is doing its part to make sure up-and-coming indie filmmakers get their chance to shine. CNE partnered with Indigenous Media for a film incubator series called The Big Script to discover new directors and writers. The Big Script...

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GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

Thu, 16 Feb 2017 22:28:50 +0000

As Nielsen's Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market. Longtime chief investment officer Rino Scanzoni--who in November was named executive chairman and CEO at Midas Exchange, WPP's media bartering division, and Modi Media, GroupM's...

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A Revamped C-SPAN Bus Rolls Out on a 3-Week Tour of 17 HBCUs

Thu, 16 Feb 2017 20:58:40 +0000

For 24 years, a C-SPAN bus has been parking itself by college unions and at middle and high schools across the country as part of an education outreach campaign that pitches the resources of C-SPAN to students and educators across the country. In its more than two decades of operation, the mobile outreach unit has...

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With Streaming Subscribers Surging, Showtime Prepares for a Fresh Boost From Billions

Thu, 16 Feb 2017 13:00:27 +0000

With a reported 1.5 million subscribers to its stand-alone subscription service and a little show called Twin Peaks on the horizon, 2017 is "shaping up to be a defining year for Showtime," Showtime Networks president and CEO David Nevins told reporters last month. The premium cable networks's direct-to-consumer streaming service, which launched in July 2015,...

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Here’s How You Can Optimize Preroll Campaigns for the Best Possible Response

Thu, 16 Feb 2017 13:00:23 +0000

People are all about skipping ads, but that doesn't mean those ads aren't effective. In fact, there are some creative ways advertisers can make their ads even more memorable. Magna, the intelligence and investment arm of IPG Mediabrands, and IPG Media Lab released results of a study of preroll ads. The report "used experimental design...

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