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Breaking News in Advertising, Media and Technology



Last Build Date: Thu, 26 Apr 2018 22:47:11 +0000

Copyright: Copyright 2018
 



Amazon Will Keep Streaming Thursday Night Football for the Next 2 Seasons

Thu, 26 Apr 2018 21:16:44 +0000

Thursday Night Football has a new linear home in Fox during the next five seasons, but it is keeping the same digital partner in Amazon. The National Football League has renewed its deal with Amazon to stream Fox's 11 Thursday Night Football games for the company's Prime subscribers, during the 2018 and 2019 NFL seasons....


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The ‘Palau Pledge,’ a Small Nation’s Bold Environmental Effort, Just Won a Top Global Ad Honor

Thu, 26 Apr 2018 21:06:58 +0000

Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force. In the stunningly beautiful Micronesian nation of Palau, tourists have been responsible for a wide range of environmental problems, from polluting and damaging its famous coral reefs to poaching its tropical wildlife. It...


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‘It’s a Tide Ad’ Joins Fearless Girl in Winning D&AD Awards’ Top Honors for 2018

Thu, 26 Apr 2018 21:06:00 +0000

One of those most sought-after awards in advertising, D&AD's Black Pencil, has gone to a Super Bowl campaign--and yep, it's a Tide ad. Saatchi & Saatchi New York's "It's a Tide Ad" campaign joined two other top winners--McCann New York's much-lauded Fearless Girl and Host/Havas' Palau Pledge--in taking home a Black Pencil at the D&AD...


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Have We Underestimated the Power of the Hashtag?

Thu, 26 Apr 2018 20:55:54 +0000

Hashtags, those little "pound symbols" accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn twice as much engagement, and one study showed that Instagram posts with hashtags saw a 70 percent increase in likes compared with hashtag-free posts. Add to...


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Pinterest Is Beta-Testing a Way to Factor Skin Tone Into Beauty-Related Searches

Thu, 26 Apr 2018 20:15:37 +0000

Pinterest is beta-testing a way to enable users to narrow down their beauty-related search results by skin tone. The test kicked off with four palette options, each representing a range of skin tones, and Pinterest users will be able to select one of them to filter their search results for beauty ideas. Pinterest said that...


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TD Ameritrade and Havas Placed an Ad on the Blockchain

Thu, 26 Apr 2018 19:47:00 +0000

Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own landing page, is made with ASCII art and composed of 68 different transactions on the blockchain--a technology that functions like a public, unchangeable digital...


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7 Tips for Protecting Your Brand Against Cyberattacks

Thu, 26 Apr 2018 19:25:58 +0000

The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target agreed to an $18.5 million multistate settlement from a 2013 incident when hackers gained access to over 40 million customers' credit card information, marking this...


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Will the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?

Thu, 26 Apr 2018 19:04:45 +0000

Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the product. Snap Inc.'s new hands-free camera adds the ability to capture photos--the first release only captured videos--quicker transfer of HD content via Wi-Fi, water-resistant construction,...


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This Initiative Turns Your Social Media Posts Into Letters to Congress Using the Handwriting of a Shooting Victim

Thu, 26 Apr 2018 19:01:03 +0000

It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change The Ref and Area 23's Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows...


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Why This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its Office Tower

Thu, 26 Apr 2018 18:12:49 +0000

Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its street-side welcome center, its top floor Ohana "family room" and two more floors of its Salesforce Tower in the Bryant Park neighborhood of New...


Media Files:
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