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Last Build Date: Tue, 27 Jun 2017 14:12:38 +0000

Copyright: Copyright 2017
 



AT&T Is Pairing Young Filmmakers With Celebrity Mentors to Bring Diverse Voices to the Screen

Tue, 27 Jun 2017 14:00:45 +0000

AT&T's Hello Lab, a millennial and Gen Z-driven content studio, frequently partners with YouTube creators to help them produce out-of-the-box projects that just happen to be sponsored by AT&T. The studio announced today a new program that will partner young filmmakers with award-winning professionals from the industry to help them create the project of their...


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Fox Sets Fall Premiere Dates, Using NFL Doubleheaders to Launch Its Seth MacFarlane Series

Thu, 22 Jun 2017 18:00:41 +0000

After premiering all of its fall shows in a single week last year, Fox is taking the same approach this year--with one big exception. The network is debuting The Orville, a sci-fi series created by and starring Seth MacFarlane, after a pair of Sunday NFL doubleheaders on Sept. 10 and Sept. 17--ahead of the 2017-18...


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The Gay Country Star From CMT’s Nashville Lands a (Fictional) Budweiser Ad in Progressive Integration

Thu, 22 Jun 2017 17:00:05 +0000

Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as "the pinnacle of masculinity." Or at least, that's occurring on CMT's Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight's show. In the storyline--which sprung...


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Christopher Nolan’s Kids Know How to Rile Up Dad

Thu, 22 Jun 2017 12:00:29 +0000

Towards the end of the July/August Playboy Interview, contributing editor Stephen Rebello asks Christopher Nolan, 'What kind of films do you like to see as a family?' The filmmaker's answer is dryly hilarious: "We have a very good projector here at the house. I've shown our four kids movies since they were a very young...


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Alexa Gets Spooky to Promote Spike’s New Stephen King Series

Thu, 22 Jun 2017 11:00:58 +0000

If you're scared, don't expect Amazon Echo's Alexa to be a calming voice of reason. She sounds a little different (and very spooky) in one of the new co-branded videos Amazon created to promote Spike TV's new series, The Mist. To market the show, which premieres tonight and is based on Stephen King's 1980 novella...


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CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases

Wed, 21 Jun 2017 20:04:16 +0000

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches on its upfront negotiations, which all its big agencies complete, according to a source familiar with negotiations. At CBS, volume in prime time was flat...


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Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit

Wed, 21 Jun 2017 14:00:38 +0000

In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data...


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Bachelor in Paradise Production Will Resume After Investigation Finds No Sexual Misconduct

Tue, 20 Jun 2017 17:22:55 +0000

Warner Bros. says it has investigated claims of sexual misconduct on the set of reality TV show Bachelor in Paradise, and has found nothing inappropriate. Shooting will resume in Mexico. Last week, claims were made against a contestant and the production crew for allowing sexual misconduct to continue while a fellow cast member was too...


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Netflix Introduces Interactive Content for Kids With Choose-Your-Own-Adventure Style Programming

Tue, 20 Jun 2017 15:11:37 +0000

With an animated Puss in Boots spinoff, Netflix announced its slate of interactive programming this week. Netflix subscribers who use smart TVs, streaming media players, game consoles, and/or iOS devices are the only ones who will be able to access this new form of entertainment, for now. These "branching" episodes act like a choose-your-own-adventure experience...


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Fox Networks Group Follows YouTube’s Lead in Adopting 6-Second Ad Format

Tue, 20 Jun 2017 14:08:01 +0000

YouTube's non-skippable six-second ad format is branching out. Fox Networks Group has now joined YouTube in adopting its unique ad format. The six-second non-skippable ads will air first on Fox's digital and on-demand platforms, but will eventually be seen on linear television. Fox, which made the announcement with YouTube at Cannes Lions, is the first...


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