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Last Build Date: Mon, 19 Mar 2018 17:09:50 +0000

Copyright: Copyright 2018

Tiny Kitchen Made Mini Versions of Top Chef Dishes During Split-Screen Ad Breaks This Season

Mon, 19 Mar 2018 17:01:14 +0000

The stakes were huge on the Top Chef finale this season, but where in the world did they find that itty-bitty cut of beef, a doll-sized doppelg?nger of the winner's most memorable dish? Leave that to the folks at Tiny Kitchen, who partnered for the first time with the Bravo reality competition to re-create a...

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This Web Design Company Is Launching Its Own Ecommerce Business to Compete With Shopify

Mon, 19 Mar 2018 16:20:01 +0000

Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today's beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site without knowing how to code. In the same vein as other website creation companies like Wix, Squarespace or Weebly, Webflow is trying to...

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Facebook Is Testing Several New Products for Creators on Its Platform

Mon, 19 Mar 2018 16:00:51 +0000

Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last November. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl Goldman announced in a blog post that Facebook is "working to...

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WPP’s Wunderman Launches an Onsite Practice as an Alternative to In-House Agencies

Mon, 19 Mar 2018 15:48:33 +0000

WPP-owned digital shop Wunderman today launched a new onsite practice, called Wunderman Inside, promising to deliver faster, cheaper and more in-depth strategy and creative insights to clients. James Sanderson will run Wunderman Inside as managing director. He's leaving his current position as chief operating officer of Oliver U.K., which provides in-house creative services to some...

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BMW Made a Super Cool Eco-Friendly Catalog for Its i3 Electric Car

Mon, 19 Mar 2018 15:35:52 +0000

It's probably rare to keep a car catalog around longer than the time it takes to make a purchasing decision, but BMW's piece of work for the i3 may be worth the shelf space--assuming you get ahold of one. (For once, you actually have to buy the car first.) The promotional guide is being marketed...

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Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation

Mon, 19 Mar 2018 15:15:10 +0000

It's been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival's debut on March 27. Since then, a few eagle-eyed commuters have spotted a curious element of the activation on New York's shuttle train between Grand Central...

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Facebook Introduced New Tools for PC Game Developers

Mon, 19 Mar 2018 15:00:35 +0000

Facebook released its new Games SDK for PC games at the Game Developers Conference in San Francisco, saying that it is aimed at helping developers keep players engaged. The software-development kit includes a new livestreaming application-programming interface, which allows developers to add Facebook livestreaming functionality to their PC games. Once this feature is introduced in...

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Michael Ferro Steps Down as Chairman of Tronc Following Sale of LA Times

Mon, 19 Mar 2018 14:38:30 +0000

Michael Ferro, the largest shareholder of tronc, Inc., is stepping down as chairman of the publisher which includes the Chicago Tribune, New York Daily News, South Florida Sun-Sentinel and other newspapers. Justin Dearborn, CEO of tronc, Inc., has been named chairman of the board. Ferro's decision to step down follows the company's $500 million deal...

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A Glance Unlocks All in Apple’s Wild and Colorful High School Number

Mon, 19 Mar 2018 14:10:11 +0000

Apple is out with a new ad for the iPhone X, and it's a blast. In the minute-long spot, a high schooler has a field day when she realizes she can unlock anything, just by looking at it. Designed to promote the model's FaceID feature, which let users unlock the X just by looking at...

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How Mom Bloggers Helped Create Influencer Marketing

Mon, 19 Mar 2018 14:00:38 +0000

It's Women's History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing. This vibrant, growing industry was essentially built by women out...

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