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Last Build Date: Mon, 11 Dec 2017 01:25:34 +0000

Copyright: Copyright 2017

Netflix’s One Day at Time Reboot Perfectly Recreates the Original’s Opening Credits in a New Promo

Thu, 07 Dec 2017 17:13:50 +0000

Netflix's revival of One Day at a Time made a name for itself this year and managed to thrive outside the shadow of the the '70s sitcom on which it's based. Now, the show is paying homage to the original series in a clever promo announcing its Jan. 26 Season 2 premiere date. The new...

ESPN’s Millennial Ratings for Live Sports Jump as Much as 33% With Streaming and Out-of-Home Viewing

Thu, 07 Dec 2017 17:00:32 +0000

Three months after ESPN transitioned to Nielsen's total live audience number--which combines streaming and out-of-home viewing with traditional linear ratings--the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent. In the network's Nielsen total live audience ratings, which...

Hallmark’s Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

Wed, 06 Dec 2017 14:00:10 +0000

There are few constants in the chaotic TV industry, but here's one: If it's the Christmas season, then Hallmark Channel is probably breaking some ratings records. That's true again this year, as Countdown to Christmas, Hallmark Channel's annual two-month collection of round-the-clock Christmas-themed programming, helped it become the most-watched cable network last month in total...

How Directing Ads, Including One With Nancy Kerrigan, Prepared Craig Gillespie to Make I, Tonya

Wed, 06 Dec 2017 13:00:51 +0000

Long before he directed I, Tonya--one of this year's most critically-acclaimed films, which opens in New York and Los Angeles on Friday--Craig Gillespie spent more than a decade making commercials, including a 1992 Campbell's Soup ad for BBDO featuring Nancy Kerrigan. Gillespie, who continues directing ads in between films like Lars and the Real Girl...

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As Fox Reportedly Nears a Deal With Disney, Its CEO Remains Quiet

Tue, 05 Dec 2017 17:30:21 +0000

One month after the first report emerged that 21st Century Fox was in talks to sell part of its company to The Walt Disney Company, the companies are reportedly closing in on a deal, which could be announced next week. Just hours after the CNBC report about Fox and Disney, 21st Century Fox CEO James...

AMC, A+E, Discovery and Fox News Will Begin Testing the Attribution Model Formerly Called ‘Thor’

Tue, 05 Dec 2017 14:00:46 +0000

A month and a half after more than 40 network ad sales and research execs met to discuss the attribution measurement platform formerly known as "Thor," several networks are taking the next step and will begin testing the offering during the first quarter of next year. The model from Data Plus Math (also known as...

Ad Buyers Discuss How Sexual Harassment Claims Will Affect the Morning Shows

Mon, 04 Dec 2017 01:00:57 +0000

Matt Lauer, Charlie Rose, Garrison Keillor, Bill O'Reilly. New names are being added to the pantheon of disgraced media celebrities at an unheard-of rate. Tuesday night, 24 hours after NBC heard a damning complaint of sexual misconduct by Matt Lauer, the star NBC News anchor was out of his Today show perch, and the $25...

Samantha Bee on the Sexual Harassment Tsunami and Why She Almost Left Comedy for Advertising

Sun, 03 Dec 2017 13:32:14 +0000

In hindsight, Samantha Bee picked a lousy time to be off the air for a few weeks. Since Full Frontal with Samantha Bee's last new episode, on Nov. 15, several more prominent Hollywood men have lost their jobs due to sexual harassment allegations, including Matt Lauer and Charlie Rose. So when Bee sat down with...

Why HBO Isn’t Worried About Finding the Next Game of Thrones

Thu, 30 Nov 2017 14:56:14 +0000

Game of Thrones is one of TV's biggest hits--HBO said the show averaged 30 million viewers across all platforms for Season 7--but with only one season left of the series, the network is preparing for life after Thrones. And unlike the uncertain position the network found itself in a decade ago, after its flagship shows...

Garrison Keillor, Longtime Host of Prairie Home Companion, Has Been Fired for ‘Inappropriate Behavior’

Wed, 29 Nov 2017 18:38:15 +0000

Garrison Keillor announced this afternoon that Minnesota Public Radio has fired him. Keillor, host of Prairie Home Companion for 42 years until 2016, wrote the Associated Press an email about his firing claiming it was over "a story that I think is more interesting and more complicated than the version MPR heard." MPR confirmed his...

ESPN to Lay Off 150 More People And BuzzFeed to Lay Off 100 Employees In Its U.S. and U.K. Offices

Wed, 29 Nov 2017 17:18:45 +0000

As of today, ESPN will let go of 150 employees following a round of layoffs earlier this year, which eliminated 100 jobs. In spring, ESPN let go mostly on-air talent from positions across the network, but this round of layoffs is mainly focused on production, technology and other digital positions. Part of the memo from...

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NBC Fires Today Anchor Matt Lauer for ‘Inappropriate Sexual Behavior in the Workplace’

Wed, 29 Nov 2017 13:21:03 +0000

Yet another prominent TV figure has been fired as a result of sexual harassment allegations, as NBC announced this morning that it has terminated Matt Lauer, who co-anchored Today for 20 years. "We just learned this moments ago," said Today co-anchor Savannah Guthrie, who broke the news on-air this morning. "We are devastated." In a...

NBCU’s Linda Yaccarino Gathers Top Industry Execs to Help ‘Fix … the Ad-Supported Ecosystem’

Tue, 28 Nov 2017 18:57:53 +0000

It takes a lot to assemble the biggest ad sales execs, buyers, agency heads, CEOs and digital/technology chiefs in one room, but NBCUniversal ad sales chief Linda Yaccarino was able to wrangle them this morning as she attempted to fix some of the industry's biggest problems. "We have a problem. It's why you all showed...

Who Needs Justice League? The CW’s Annual Superhero Crossover Is the Network’s ‘Super Bowl’

Mon, 27 Nov 2017 14:00:31 +0000

Justice League may have disappointed in the box office this month, but at least DC can still rely on its other major superhero team-up: The CW's annual four-series crossover, which kicks off tonight. This is the third year that the network will bring together the stars of its entire DC superhero lineup--Supergirl, The Flash, Arrow...

This Media Studio Is Bringing Multicultural Content to Families Around the World

Wed, 22 Nov 2017 14:00:31 +0000

Encantos Media Studios, a public benefit corporation, aims to produce stories from unique perspectives that everyone can relate to, regardless of their background. Its main goal is to create purpose-driven family entertainment that serves a purpose: to connect people with engaging stories and to foster understanding and empathy around the world. Recently, Encantos Media closed...

This Year’s Thanksgiving Programming Will Likely Garner an Impressive TV Audience

Tue, 21 Nov 2017 23:19:28 +0000

NBC, Fox and CBS will have plenty to be thankful for on Thursday, as the three broadcasters will once again benefit from one of the biggest TV viewing days of the year on Thanksgiving. As always, the big TV day is perfectly timed as brands attempt to entice potential Black Friday shoppers, and 2017 may...

These 10 Branded Balloons Have Appeared the Most in the Macy’s Thanksgiving Day Parade

Tue, 21 Nov 2017 18:30:46 +0000

We take a look at the last 50 years of The Macy's Thanksgiving Day Parade to see which brands got the most exposure. Look at a half century of parade data, we count down the top 10 branded balloons in the November staple's history.

Media Files:

NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

Tue, 21 Nov 2017 14:00:24 +0000

Verizon and NBCUniversal are teaming up again this year to livestream the Macy's Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast. Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling...

Sexual Harassment Allegations Upended the Two Shows That Put Netflix and Amazon on the Map

Mon, 20 Nov 2017 15:21:48 +0000

Just five years ago, when Netflix and Amazon first began making original series, no one was sure what to expect from the fledgling content providers. Would their shows have the same budgets as broadcast and cable series? How exactly would audiences watch them? And would they seriously be able to compete with outlets like HBO,...

TV Viewers Are Demanding More Options, and Streaming Services Are Happy to Oblige

Mon, 20 Nov 2017 12:25:28 +0000

The good news: TV lovers still love watching TV. The not as good news: Viewers aren't watching it in the same way as they used to (and until relatively recently). Click for more! Set-top cable boxes have dwindled in popularity over the past four years. As consumers turn to connected TVs and devices, they have...

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

Fri, 17 Nov 2017 17:02:34 +0000

The "For Sale" sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company's most prized assets. Less than two weeks ago, news broke that Fox had been in on-again,...

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Thu, 16 Nov 2017 21:30:11 +0000

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company's $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest...

Neglecting the Latino Community Is Hollywood’s Multibillion-dollar Missed Opportunity 

Thu, 16 Nov 2017 19:55:29 +0000

Diversity has become a watchword in Hollywood--just look at this year's Emmy's, which was touted as the "most diverse award show" in years despite the lack of Latino representation in any major award category. Whether you're celebrating how far Hollywood has come in representing diverse voices or lamenting how far it still has to go,...

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TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers

Thu, 16 Nov 2017 18:23:41 +0000

When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn't watch to watch the show on linear TV. "We knew...

Nearly 70 Million U.S. Households Now Have a Connected-TV Streaming Device

Thu, 16 Nov 2017 14:00:36 +0000

U.S. adults are consuming more media but less live TV each day than ever, while the number of households with a connected-TV device has skyrocketed in the past year to 69.5 million, according to the second-quarter 2017 Nielsen Total Audience Report. Nielsen's quarterly report focused on the surge in connected-TV devices like Apple TV, Roku,...

How The Daily Mail Is Successfully Making the Leap From Web to TV

Wed, 15 Nov 2017 15:00:18 +0000

TV executives take note: turning a popular website into a TV show has proven successful before, and it is again. Ten years ago TMZ launched TMZ on TV. The syndicated entertainment and gossip show is still going strong, averaging a 1.4 household rating. This fall saw the debut of DailyMailTV, a two-years-in-the-making daily program that...

Here’s How YouTube TV’s Groundbreaking, but Controversial World Series Partnership Paid Off

Wed, 15 Nov 2017 14:22:56 +0000

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That's a 6 percent increase from last year's historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000. Now, as the dust...

Sprint’s Unlimited Wireless Customers Will Now Be Able to Stream Hulu for Free

Wed, 15 Nov 2017 14:00:18 +0000

Hulu's subscriber base is about to make a big jump. Beginning on Friday, all subscribers to Sprint's "unlimited freedom" plan can sign up for free access to Hulu's "limited commercials" plan, which usually costs $7.99 per month. This is the second time this fall that Hulu has partnered with another brand to, essentially, offer its...

Jimmy Kimmel on What Makes Integrations Great and Why He Hoped ABC Would Cancel His Show

Wed, 15 Nov 2017 14:00:07 +0000

In this week's cover story, Jimmy Kimmel had a lot to say about battling politicians, his unexpectedly tumultuous year and his future in late night. In fact, the Jimmy Kimmel Live host had so much on his mind--like remembering the upfront joke ABC wouldn't let him tell--that there wasn't room to fit everything into the...

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Viacom, Discovery, A+E, Scripps and AMC Team Up for Sports-Free Streaming Skinny Bundle

Tue, 14 Nov 2017 15:30:55 +0000

Five media companies are looking to upend the burgeoning live TV streaming bundle market, with an entertainment-focused, sports-free offering called "Philo" for consumers priced at less than half of its competitors. Philo will feature 37 channels from Viacom, Discovery Communications, A+E Networks, AMC Networks and Scripps Networks Interactive at $16 per month. While that's less...