Subscribe: Mediaweek - National Broadcast
http://feeds.feedburner.com/Mediaweek-Network-Tv-And-Syndication
Added By: Feedage Forager Feedage Grade A rated
Language: English
Tags:
cbs  choose adventure  fall  fox  networks group  new  prime time  prime  sept  series  sexual misconduct  show  time  upfront  year 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Mediaweek - National Broadcast

Adweek Feed



Breaking News in Advertising, Media and Technology



Last Build Date: Sun, 25 Jun 2017 18:04:40 +0000

Copyright: Copyright 2017
 



Fox Sets Fall Premiere Dates, Using NFL Doubleheaders to Launch Its Seth MacFarlane Series

Thu, 22 Jun 2017 18:00:41 +0000

After premiering all of its fall shows in a single week last year, Fox is taking the same approach this year--with one big exception. The network is debuting The Orville, a sci-fi series created by and starring Seth MacFarlane, after a pair of Sunday NFL doubleheaders on Sept. 10 and Sept. 17--ahead of the 2017-18...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/orville-fox-fall-CONTENT-2017-150x150.jpg




The Gay Country Star From CMT’s Nashville Lands a (Fictional) Budweiser Ad in Progressive Integration

Thu, 22 Jun 2017 17:00:05 +0000

Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as "the pinnacle of masculinity." Or at least, that's occurring on CMT's Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight's show. In the storyline--which sprung...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/nashville-cmt-budweiser-CONTENT-2017-150x150.jpg




Christopher Nolan’s Kids Know How to Rile Up Dad

Thu, 22 Jun 2017 12:00:29 +0000

Towards the end of the July/August Playboy Interview, contributing editor Stephen Rebello asks Christopher Nolan, 'What kind of films do you like to see as a family?' The filmmaker's answer is dryly hilarious: "We have a very good projector here at the house. I've shown our four kids movies since they were a very young...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/PlayboyJulyAugustCover_Featured-150x150.jpg




Alexa Gets Spooky to Promote Spike’s New Stephen King Series

Thu, 22 Jun 2017 11:00:58 +0000

If you're scared, don't expect Amazon Echo's Alexa to be a calming voice of reason. She sounds a little different (and very spooky) in one of the new co-branded videos Amazon created to promote Spike TV's new series, The Mist. To market the show, which premieres tonight and is based on Stephen King's 1980 novella...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/alexa-the-mist-CONTENT-2017-150x150.jpg




CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases

Wed, 21 Jun 2017 20:04:16 +0000

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches on its upfront negotiations, which all its big agencies complete, according to a source familiar with negotiations. At CBS, volume in prime time was flat...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/cbs-cw-CONTENT-2017-150x150.jpg




Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit

Wed, 21 Jun 2017 14:00:38 +0000

In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/empire-finale-CONTENT-2017-150x150.jpg




Bachelor in Paradise Production Will Resume After Investigation Finds No Sexual Misconduct

Tue, 20 Jun 2017 17:22:55 +0000

Warner Bros. says it has investigated claims of sexual misconduct on the set of reality TV show Bachelor in Paradise, and has found nothing inappropriate. Shooting will resume in Mexico. Last week, claims were made against a contestant and the production crew for allowing sexual misconduct to continue while a fellow cast member was too...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/bachelor-paradise-investigation-CONTENT-2017-150x150.jpg




Netflix Introduces Interactive Content for Kids With Choose-Your-Own-Adventure Style Programming

Tue, 20 Jun 2017 15:11:37 +0000

With an animated Puss in Boots spinoff, Netflix announced its slate of interactive programming this week. Netflix subscribers who use smart TVs, streaming media players, game consoles, and/or iOS devices are the only ones who will be able to access this new form of entertainment, for now. These "branching" episodes act like a choose-your-own-adventure experience...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/puss-books-CONTENT-2017-150x150.jpg




Fox Networks Group Follows YouTube’s Lead in Adopting 6-Second Ad Format

Tue, 20 Jun 2017 14:08:01 +0000

YouTube's non-skippable six-second ad format is branching out. Fox Networks Group has now joined YouTube in adopting its unique ad format. The six-second non-skippable ads will air first on Fox's digital and on-demand platforms, but will eventually be seen on linear television. Fox, which made the announcement with YouTube at Cannes Lions, is the first...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/fox-youtube-CONTENT-2017-150x150.jpg




Will & Grace Is Making Its NBC Return on Sept. 28 as the Peacock Locks in Its Fall Premieres

Mon, 19 Jun 2017 20:14:05 +0000

On Sept. 28, Will & Grace is returning to NBC, 11 years and four months after signing off from the network. NBC announced the premiere date for the sitcom's 12-episode revival as it locked in its fall debuts. This Is Us, last season's breakout hit and the No. 2 broadcast series in the adults 18-49...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/will-grace-fall-CONTENT-2017-150x150.jpg