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Last Build Date: Tue, 25 Apr 2017 01:26:06 +0000

Copyright: Copyright 2017
 



Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC

Mon, 24 Apr 2017 23:06:31 +0000

Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat. See, Martin is a talking dog who's as prone to existential crises as he...


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Hearst Is Now Making 25% of Its Profits From Business Services

Mon, 24 Apr 2017 18:38:01 +0000

Like most media companies, 130-year-old Hearst is having to find new ways of doing business. The privately held magazine publisher, TV station owner, minority owner of cable networks including ESPN and A+E, and new media investor makes a quarter of its profits from business services, ranging from ratings agency Fitch to Hearst Health to Floor...


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Latino Video Marketing Company NGL Studios Joins the NewFronts With a Focus on Multicultural Identities

Mon, 24 Apr 2017 18:30:30 +0000

According to David Chitel, the CEO and founder of NGL Studios, 43 percent of millennials come from a multicultural background. To that end, Latino video marketing company NGL Studios is entering this year's NewFronts presentations to show advertisers the different ways their branded content can connect with that generation. "This audience is a critically important...


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This Study Reveals How Cord Cutters’ and Cord Nevers’ TV Preferences Differ

Mon, 24 Apr 2017 16:30:58 +0000

Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to begin with, have different tastes in streaming platforms and shows. This is according to the latest Cord Evolution study from GfK MRI, which addressed streaming attitudes and behaviors from 10,000 people...


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Ford and Subway Sign On for Telemundo’s First Original Music Drama

Mon, 24 Apr 2017 13:00:31 +0000

As Spanish-language TV in the U.S. continues to move away from the sappy storylines of the telenovela, one network is banking on a combination of music, action and romance to grab viewers. Telemundo, NBCUniversal's fast-growing Spanish-language network, will debut Guerra de Idolos (War of Idols) tonight. Think Empire, but in Spanish. The network has landed...


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In Fiery TV Spot, Democratic Congressional Candidate Clangs a Bullet Through Republican Opponent’s Pitch

Sat, 22 Apr 2017 15:45:51 +0000

The Montana congressional race between Democrat Rob Quist and Republican Greg Gianforte just got a little more colorful. In the spot above, Quist downgrades his opponent as a "millionaire from New Jersey" (the tag previously has been "billionaire") and takes a bullseye shot across some open space at a TV set displaying one of Gianforte's...


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Bill Nye Is Taking on Hot Button Issues in a New Netflix Series for Millennials

Fri, 21 Apr 2017 18:55:38 +0000

With original series galore, Netflix has some of the most premium comedy and dramatic programming available to viewers. But as millennials choose on-demand content, with or without ads, they have the opportunity to opt out of content from news stations on TV or online through social media and their websites. And social media has become...


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The Guardian Frames Season 3 of Bosch With Branded Content Series ‘How to Solve a Murder’

Fri, 21 Apr 2017 13:50:42 +0000

In this age of true-crime podcasts, the following reads like the narrator-intro for the beginning of another such series: Kari Lenander haunts Detective Tim Marcia's dreams, saying: "Don't forget about me. Don't forget about me. Why did this happen to me?" For nearly 15 years, the Los Angeles Police Department (LAPD) investigator has poured through...


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CBS All Access Added a Small Library of Movies to Its Streaming Selection Without Telling Anyone

Fri, 21 Apr 2017 13:00:45 +0000

Earlier this week, CBS All Access added new titles into the thousands it already has in the mix. Joining original series like The Good Fight, a spin-off of The Good Wife, are a strange combination of Paramount-owned film titles. Just 16 movie titles have been added for CBS All Access members, ranging in genre from...


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Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Fri, 21 Apr 2017 12:30:42 +0000

Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor's sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor's platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium,...


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