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Last Build Date: Wed, 01 Mar 2017 20:07:05 +0000

Copyright: Copyright 2017

Hearst Magazine Editors Stress the Importance of Video

Wed, 01 Mar 2017 17:45:46 +0000

Justin Bieber may rule the airwaves, but there's another Justin from Canada who has the power to eclipse him among female video viewers. So says Marie Claire social media editor Rosa Heyman. "We test video topics, and after an initial video about Canadian Prime Minister Justin Trudeau took off, we cover his every move now,"...

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Now That It’s Done Selling Its Shows to Netflix, Scripps Is Focusing on the Power of Live Viewing

Wed, 01 Mar 2017 17:32:30 +0000

In the current fractured TV universe, many networks are desperately trying to track an audience that has drifted away from linear viewing and onto other platforms and that are more difficult to monetize. But that's not the case for Scripps Networks Interactive, home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great...

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YouTube Announces Its Own Streaming Alternative to Cable TV

Tue, 28 Feb 2017 22:26:53 +0000

YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it "live TV for the YouTube generation," in its announcement. YouTube TV will cost around $35 per month and provide access to ABC, NBC, CBS and FOX in addition to many other networks and...

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Disney-ABC’s New Ad Sales Chief Is Pushing for New Partnerships at Kids Upfronts

Tue, 28 Feb 2017 14:00:01 +0000

Less than three weeks after she was elevated to president of advertising sales for Disney-ABC, Rita Ferro's first big task was the same one she's had for the past seven years: drumming up enthusiasm among buyers at Disney Media's kids upfront presentations. Among the big initiatives she's pushing this year during the Disneyland and Disney...

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Jon Stewart Slams Trump’s ‘Lies’ and Gives the Media a Pep Talk in His Late Show Return

Tue, 28 Feb 2017 13:14:39 +0000

For the first time since he left The Daily Show in August 2015, Jon Stewart admitted that he misses life behind a late-night desk. "Yes, I miss it!" he said during Monday night's Late Show with Stephen Colbert, after he popped up from behind Colbert's desk to chime in about Donald Trump's attacks on the...

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Adam Carolla Shares a Few Oscars Set-Collapse Jokes

Tue, 28 Feb 2017 05:20:40 +0000

As one of the writers for Jimmy Kimmel's super-smooth Oscar debut, Adam Carolla has some good backstage insight into how it all came together. All of which he will talk about today on his PodcastOne podcast. One of the things Carolla addresses is the slew of jokes that are written about a particular topic and...

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Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

Tue, 28 Feb 2017 00:04:41 +0000

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...

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E!’s Second Scripted Series Will Target ‘Bachelor’ Fans on Social Media During Tonight’s Episode

Mon, 27 Feb 2017 23:00:10 +0000

The second scripted series from E! Entertainment is a "Hollywood love story with a twist," according to evp of marketing Jen Neal. In The Arrangement, which debuts March 5, a young woman is offered a $10 million marriage contract to a fictitious A-list celebrity on behalf of the mysterious Institute for the Higher Mind. There's...

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Despite One of the Craziest Moments in Oscars History, the Telecast Drew Its Second Lowest Ratings

Mon, 27 Feb 2017 20:24:51 +0000

Perhaps the craziest moment in Oscars history--Faye Dunaway announcing the wrong winner for best picture, giving the trophy briefly to La La Land before it was ultimately awarded to the rightful winner, Moonlight--came too late in the ceremony to help boost the ratings for this year's Academy Awards telecast, which fell 4 percent from last...

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Netflix CEO Says Improving Data Options Will Fuel Its Global Expansion

Mon, 27 Feb 2017 19:11:12 +0000

BARCELONA--In a keynote interview with BBC Radio's Francine Stocks at Mobile World Congress, Netflix CEO and co-founder Reed Hastings said that despite challenges around mobile data plans, the company's international growth is off to a strong start. The majority of the discussion centered around Netflix's international push. A little over a year ago, Netflix went...

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