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Last Build Date: Tue, 21 Nov 2017 20:06:05 +0000

Copyright: Copyright 2017

These 10 Branded Balloons Have Appeared the Most in the Macy’s Thanksgiving Day Parade

Tue, 21 Nov 2017 18:30:46 +0000

We take a look at the last 50 years of The Macy's Thanksgiving Day Parade to see which brands got the most exposure. Look at a half century of parade data, we count down the top 10 branded balloons in the November staple's history.

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NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

Tue, 21 Nov 2017 14:00:24 +0000

Verizon and NBCUniversal are teaming up again this year to livestream the Macy's Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast. Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling...

Sexual Harassment Allegations Upended the Two Shows That Put Netflix and Amazon on the Map

Mon, 20 Nov 2017 15:21:48 +0000

Just five years ago, when Netflix and Amazon first began making original series, no one was sure what to expect from the fledgling content providers. Would their shows have the same budgets as broadcast and cable series? How exactly would audiences watch them? And would they seriously be able to compete with outlets like HBO,...

TV Viewers Are Demanding More Options, and Streaming Services Are Happy to Oblige

Mon, 20 Nov 2017 12:25:28 +0000

The good news: TV lovers still love watching TV. The not as good news: Viewers aren't watching it in the same way as they used to (and until relatively recently). Click for more! Set-top cable boxes have dwindled in popularity over the past four years. As consumers turn to connected TVs and devices, they have...

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

Fri, 17 Nov 2017 17:02:34 +0000

The "For Sale" sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company's most prized assets. Less than two weeks ago, news broke that Fox had been in on-again,...

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Thu, 16 Nov 2017 21:30:11 +0000

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company's $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest...

Neglecting the Latino Community Is Hollywood’s Multibillion-dollar Missed Opportunity 

Thu, 16 Nov 2017 19:55:29 +0000

Diversity has become a watchword in Hollywood--just look at this year's Emmy's, which was touted as the "most diverse award show" in years despite the lack of Latino representation in any major award category. Whether you're celebrating how far Hollywood has come in representing diverse voices or lamenting how far it still has to go,...

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TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers

Thu, 16 Nov 2017 18:23:41 +0000

When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn't watch to watch the show on linear TV. "We knew...

Nearly 70 Million U.S. Households Now Have a Connected-TV Streaming Device

Thu, 16 Nov 2017 14:00:36 +0000

U.S. adults are consuming more media but less live TV each day than ever, while the number of households with a connected-TV device has skyrocketed in the past year to 69.5 million, according to the second-quarter 2017 Nielsen Total Audience Report. Nielsen's quarterly report focused on the surge in connected-TV devices like Apple TV, Roku,...

How The Daily Mail Is Successfully Making the Leap From Web to TV

Wed, 15 Nov 2017 15:00:18 +0000

TV executives take note: turning a popular website into a TV show has proven successful before, and it is again. Ten years ago TMZ launched TMZ on TV. The syndicated entertainment and gossip show is still going strong, averaging a 1.4 household rating. This fall saw the debut of DailyMailTV, a two-years-in-the-making daily program that...

Here’s How YouTube TV’s Groundbreaking, but Controversial World Series Partnership Paid Off

Wed, 15 Nov 2017 14:22:56 +0000

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That's a 6 percent increase from last year's historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000. Now, as the dust...

Sprint’s Unlimited Wireless Customers Will Now Be Able to Stream Hulu for Free

Wed, 15 Nov 2017 14:00:18 +0000

Hulu's subscriber base is about to make a big jump. Beginning on Friday, all subscribers to Sprint's "unlimited freedom" plan can sign up for free access to Hulu's "limited commercials" plan, which usually costs $7.99 per month. This is the second time this fall that Hulu has partnered with another brand to, essentially, offer its...

Jimmy Kimmel on What Makes Integrations Great and Why He Hoped ABC Would Cancel His Show

Wed, 15 Nov 2017 14:00:07 +0000

In this week's cover story, Jimmy Kimmel had a lot to say about battling politicians, his unexpectedly tumultuous year and his future in late night. In fact, the Jimmy Kimmel Live host had so much on his mind--like remembering the upfront joke ABC wouldn't let him tell--that there wasn't room to fit everything into the...

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Viacom, Discovery, A+E, Scripps and AMC Team Up for Sports-Free Streaming Skinny Bundle

Tue, 14 Nov 2017 15:30:55 +0000

Five media companies are looking to upend the burgeoning live TV streaming bundle market, with an entertainment-focused, sports-free offering called "Philo" for consumers priced at less than half of its competitors. Philo will feature 37 channels from Viacom, Discovery Communications, A+E Networks, AMC Networks and Scripps Networks Interactive at $16 per month. While that's less...

Jimmy Kimmel Reveals the Upfront Joke That ABC Wouldn’t Let Him Tell

Tue, 14 Nov 2017 12:00:22 +0000

Every year during May's upfronts week, buyers and advertisers eagerly look forward to Jimmy Kimmel's annual ABC appearance, in which he roasts both his own network and other broadcasters. The comedian told Adweek in this week's cover story that ABC gives him a lot of leeway to make jokes about networks, execs and celebrities--usually. Sometimes,...

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Over 90% of Americans Watch TV With Other People

Mon, 13 Nov 2017 14:00:02 +0000

Even with more shows to watch and more devices on which to watch them, the dynamic of TV viewing hasn't changed much. According to a new study by the Interactive Advertising Bureau, TV is still a shared viewing experience across all platforms. More than 90 percent of Americans ages 13-64 watch TV with other people;...

ESPN Brings SportsCenter to Snapchat With a Twice-Daily Sports Show, Launching Today

Mon, 13 Nov 2017 10:00:05 +0000

After rolling out daily news shows from NBC News and CNN in recent months, Snapchat is teaming with ESPN to bring a regular sports show to the platform for the first time. But unlike the NBC News and CNN shows, ESPN's new offering from Snapchat carries the name of one of the network's biggest brands:...

Jimmy Kimmel on Battling Politicians, His Future in Late Night and His Unexpectedly Tumultuous Year

Mon, 13 Nov 2017 01:00:05 +0000

Since launching his ABC late-night talk show in 2003, Jimmy Kimmel has never had a year like this. Two major events, both very personal to the comedian, unexpectedly turned Kimmel into the conscience of late night--if not the entire country. In April, his son Billy was born with a heart disease that required emergency open-heart...

Before He Created The Shield and S.W.A.T., Shawn Ryan Wrote Ads for a Vermont Radio Station

Thu, 09 Nov 2017 14:00:23 +0000

The Shield was one of the most groundbreaking series of the past two decades, putting FX on the map while proving that envelope-pushing dramas about antiheroes could thrive on cable outside of HBO. However, creator Shawn Ryan says the show, along with his many others, may have never existed without the skills he learned during...

Hearst Opens a New 26,000-Square-Foot Studio to Ramp Up Its Video Production

Wed, 08 Nov 2017 17:12:55 +0000

Now more than ever, magazine brands are trying to figure out how to best serve their readers and viewers. With that relationship in mind, Hearst Magazines Digital Media has moved into a brand new 26,000-square-foot video and multimedia production studio. The studio is located in New York on the fourth floor of The Sheffield, near...

Intel Partners With Turner Sports to Broadcast NBA on TNT Games in Virtual Reality

Tue, 07 Nov 2017 16:30:15 +0000

After dabbling in bringing virtual reality to basketball games over the past few years, Turner Sports is ready to make virtual reality (VR) a regular component of its NBA broadcasts. The network has partnered with Intel to broadcast weekly NBA on TNT games in VR, beginning with the 2018 NBA All-Star Weekend, which will be...

21st Century Fox Has Reportedly Been in Talks to Sell Most of Its Company to Disney

Mon, 06 Nov 2017 19:20:07 +0000

The number of big media companies could be decreasing by one: 21st Century Fox has been holding talks in recent weeks to sell much of its company to Disney, and would shift to focusing more on its news and sports properties, according to a CNBC report. The on-again, off-again talks have been taking place over...

NBCU’s Linda Yaccarino Says Some NFL Advertisers Are Threatening to Pull Out Over Protest Coverage

Mon, 06 Nov 2017 16:53:09 +0000

While advertisers are sticking by the NFL games this season, they have made it clear to at least one network that they might pull out if coverage of national anthem protests continues. Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, said that some advertisers are unhappy about the controversy over protests, which...

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Fox Draws 29.3 Million Viewers for the Houston Astros’ Game 7 World Series Win

Thu, 02 Nov 2017 22:26:39 +0000

Fox knew last year's epic World Series matchup between the Chicago Cubs and Cleveland Indians would be tough to top--and they were right. Game 7 of this year's World Series, in which the Houston Astros defeated the Los Angeles Dodgers 5-1, drew an audience of 29.3 million across Fox, Fox Deportes and Fox Sports Go....

Nielsen Says 15.8 Million People Watched the First Episode of Stranger Things 2 Last Weekend

Thu, 02 Nov 2017 19:47:02 +0000

Nielsen released its first batch of viewership data about Netflix. The never-before-publicly-shared data shows that the first episode of Stranger Things 2 drew a bigger audience than the Season 8 premiere of The Walking Dead, cable TV's most-watched show a week earlier. According to Nielsen's SVOD Content Ratings, 15.8 million U.S. viewers watched the first...

Sean Hayes Channels Jack in Honda Accord Ad Airing During Tonight’s Will & Grace

Thu, 02 Nov 2017 14:13:06 +0000

NBC has already extended the length of this season's Will & Grace revival, and now the network is also inserting two of the show's stars into one of the sitcom's ads. Tonight's episode of the comedy will include a 90-second Honda Accord spot featuring Sean Hayes in character as his sitcom alter ego, Jack, and...

As Long as S.W.A.T.’s Theme Song Was Intact, CBS Had a Lot of Leeway to Reboot the Brand

Thu, 02 Nov 2017 13:00:54 +0000

The fall season is more than a month underway--and the most likely candidates to be renewed and canceled have already emerged--but one more broadcast show has yet to premiere: S.W.A.T., which debuts on CBS tonight. The series, which CBS held until the conclusion of its Thursday Night Football games, is based on the show that...

MTV’s Jersey Shore Reboot, Floribama Shore, Is Packed With—What Else?—Partying and Fighting

Wed, 01 Nov 2017 18:00:11 +0000

After bringing back TRL, My Super Sweet 16 and Fear Factor--which originally aired on NBC--during the past year, MTV is now reviving another hit franchise: Jersey Shore. The network has released the trailer for MTV Floribama Shore, which will premiere on Monday, Nov. 27. The eight-episode series will follow eight young adults in their early-to-mid-20s,...

Q&A: Chuck Lorre on Young Sheldon, How Much He Hates Integrations and the Show He’d Like to Revive

Wed, 01 Nov 2017 13:00:29 +0000

When it debuted on Sept. 25, Young Sheldon became fall's most-watched freshman show. The prequel to The Big Bang Theory, with Iain Armitage playing a 9-year-old version of Jim Parsons' Sheldon Cooper, drew more than 22.5 million viewers in live-plus-7 numbers and a 5.5 rating in the 18-49 demo. But then, in what CBS Entertainment...

Wendy Williams Fainted on Live TV After Overheating in Her Halloween Costume

Tue, 31 Oct 2017 16:08:40 +0000

During a live airing of her talk show today, host Wendy Williams fainted suddenly, which caused producers to immediately cut to a commercial. This was Williams' Halloween episode, and she dressed as the Statue of Liberty to celebrate. While introducing a costume contest segment, Williams' speech started to slur and she looked alarmed as she...

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