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Last Build Date: Wed, 20 Sep 2017 21:43:32 +0000

Copyright: Copyright 2017
 



Hulu and NBC Will Both Stream All of the Original Episodes of Will & Grace Ahead of Its Revival

Wed, 20 Sep 2017 19:30:22 +0000

If Will & Grace fans want to catch up on the show's original run before the revival debuts on NBC next week, there's an app for that--two of them, in fact. Hulu and NBC have teamed up to jointly stream all 194 episodes of the original series' eight-season run for the first time, starting Thursday....


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Nike Found an Unlikely Partner in National Geographic to Co-Produce a Marathon Documentary

Wed, 20 Sep 2017 14:02:49 +0000

Viewers who watch the documentary Breaking2 on National Geographic tonight won't see a single ad during the hour-long broadcast--but the show represents one of the network's biggest brand partnerships yet. National Geographic teamed with Nike to produce Breaking2, which follows three of the world's top distance runners as they spend a year refining their training...


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ABC Will Try to Crawl Out of Fourth Place With One of Fall’s Best New Shows—and Its Very Worst

Wed, 20 Sep 2017 12:00:18 +0000

We're halfway through our weeklong look at each broadcast network's new fall shows. Today, the focus is on ABC, which has been stuck in fourth place in the 18-49 demo for the past two seasons. Channing Dungey has been ABC Entertainment president for a year and a half, but this fall represents the results of...


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SNL Will Continue Airing Live in All Time Zones This Season After Winning 9 Emmys

Tue, 19 Sep 2017 18:45:47 +0000

When Saturday Night Live returns on Sept. 30, much will have changed in the world since it last aired in May--for starters, last season's frequent comic targets Steve Bannon and Sean Spicer are no longer working in the White House. But one important thing will remain the same: the sketch comedy show will once again...


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Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

Tue, 19 Sep 2017 13:00:02 +0000

TV viewing can happen anytime, anywhere, and perhaps no research firm is more cognizant of that fact than Nielsen. For nearly a century, the ratings and measurement giant has provided media buyers with the most up-to-date audience viewing data. But as smart and connected TVs replace traditional set-top boxes, Nielsen has had to adapt in...


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CBS Stays Doggedly On-Brand With Its New Fall Shows, Aside From a Big Gamble on Young Sheldon

Tue, 19 Sep 2017 12:00:57 +0000

Adweek's weeklong look at each broadcast network's new fall shows continues with CBS, which once again finished last season No. 1 in total viewers but fell from first to third place in the coveted 18-49 demo. However, the network, which infrequently targets younger audiences--it tried with Supergirl two years ago but ended up giving that...


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Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

Mon, 18 Sep 2017 23:45:41 +0000

As a football player at the University of Florida, Jesse Palmer figured he'd become an ambassador to his home country of Canada--he grew up outside of Ottawa--if a career in the NFL didn't work out. So how did the college athlete end up becoming a well-known TV host instead? After spending four years as a...


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Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget?

Mon, 18 Sep 2017 13:06:24 +0000

The 2017-18 TV season is almost upon us. Over the next two months, the five broadcast networks will premiere 19 new shows (18, if you don't count NBC's Will & Grace revival). Fox got an early jump on the proceedings when it debuted its science-fiction series The Orville on Sept. 10, and CBS closes out...


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Ranking Fox’s New Fall TV Shows, Which Triple Down on Sci-Fi

Mon, 18 Sep 2017 13:05:09 +0000

Adweek's week-long Fall TV Preview--spotlighting each broadcast network's new fall shows--begins today with Fox, which was the only broadcaster to climb in the 18-49 demo season rankings during each of the last two seasons. It rose from No. 4 to No. 3 in 2015-16, and then jumped to second place last season, largely on the...


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Shonda Rhimes Is Launching a Digital Publishing Platform With Hearst

Mon, 18 Sep 2017 12:00:18 +0000

For fans who've wanted more from award-winning producer, writer and director Shonda Rhimes, here's your chance. Launching today, in partnership with Hearst Magazines Digital Media, Shondaland.com will provide advice, essays, articles, interviews, videos and more from the Shondaland production team. The site will use Hearst's proprietary content platform MediaOS to collect insights, data and syndication...


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Hulu Becomes First Streaming Service to Win an Emmy for Outstanding Drama

Mon, 18 Sep 2017 05:28:36 +0000

Netflix may have more subscribers, more buzz and more cash to throw around, but Hulu now has something that has eluded its streaming competitor's grasp for several years: an Emmy win for outstanding drama series. The Handmaid's Tale was one of the biggest winners at Sunday night's 69th Emmy Awards, with eight Emmy wins overall,...


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The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines

Mon, 18 Sep 2017 00:00:39 +0000

After the second straight year in which none of the five broadcast networks increased their adults 18-49 audience (and ABC, CBS and The CW all lost viewers in the demo), they will try to turn their fortunes around in the 2017-18 season, which begins on Sept. 21. Over the next two months, they'll premiere 19...


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This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

Fri, 15 Sep 2017 14:00:04 +0000

Self-taught photographer Chelsea Lauren has been working major events, from red carpets to awards shows to boxing matches, for almost a decade. For the past few years, she's worked for Shutterstock as a press photographer, capturing unique moments and an array of celebrities. Working on a crowded, unpredictable red carpet can be stressful, and Lauren...


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Ken Burns Hates Being Considered a Brand, Unless It Convinces People to See His New Doc, ‘The Vietnam War’

Fri, 15 Sep 2017 13:00:53 +0000

For four decades, Ken Burns has reigned as the king of documentary filmmakers, with an unparalleled resume that includes Baseball, The Civil War, The Central Park Five and Jazz. Now he's unveiling another masterpiece that ranks with the best of them: The Vietnam War, a 10-part, 18-hour film he co-directed with Lynn Novick, which premieres...


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Time Inc. Appoints Edward Felsenthal to Editor in Chief as Nancy Gibbs Steps Down

Thu, 14 Sep 2017 15:43:21 +0000

Edward Felsenthal, who has been Time's digital editor since 2013, has been named editor in chief, effective immediately. Earlier this week, Nancy Gibbs, the first woman to hold the top position at Time, announced she'd be leaving her position. She's been with the company 32 years. Time's audience has more than doubled since Felsenthal joined...


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Pamela Adlon Says Directing Every Episode of Better Things This Year Made Her Life Easier

Thu, 14 Sep 2017 13:00:11 +0000

When Better Things debuted last fall, it only received a fraction of the attention showered upon a certain Netflix series that also had 'Things' in the title, but the FX comedy ended up as one of 2016's best new shows. And the series is even funnier and more ambitious as it returns tonight for Season...


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21st Century Fox Predicts TV Ad Loads Will Shrink ‘Across the Board’

Wed, 13 Sep 2017 18:47:33 +0000

21st Century Fox seemed to make clear on Wednesday what it had hinted at during its upfront event in May: on the television side, its sports and news offerings are of greater importance to the company than its broadcast network is. Speaking at the Goldman Sachs 26th Annual Communacopia Conference in New York, 21st Century...


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YouTube Creator Rosanna Pansino Shares Her Best Tips on Working With Brands and Influencers

Wed, 13 Sep 2017 14:00:05 +0000

Are you an influencer wondering what to expect from a brand partnership? Is your brand trying to figure out how best to work with video influencers? Rosanna Pansino has found time in the past six years, between releasing a cookbook and a bakeware line, to work with many brand partners along the way. Here are...


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As Comedy Central Finally Solidifies Late Night, It’s Working on Resuscitating Its Ratings

Wed, 13 Sep 2017 13:00:12 +0000

Two years ago, when Jon Stewart and Stephen Colbert departed Comedy Central within eight months of each other, it sent the network into a tailspin that it's just beginning to recover from. Kent Alterman, who took over as network president in May 2016, has been working to fill Comedy Central's late-night hole and find a...


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Cord Cutting Is Expected to Nearly Double Over the Next 4 Years, Eroding the TV Ad Market

Wed, 13 Sep 2017 10:00:02 +0000

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending. This year, U.S. TV ad spending, which includes live TV and video on demand, will be up just 0.5 percent, to $71.65 billion, according to the firm. That's down from the...


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How Rosanna Pansino Parlayed a Massive YouTube Following Into a Business Beyond the Channel

Tue, 12 Sep 2017 14:00:48 +0000

Rosanna Pansino started uploading videos to YouTube around six years ago. These days, with nearly 9 million subscribers, 2 billion video views, a cookbook that's a New York Times best-seller and a newly launched bakeware line, Pansino has taken over the URL as well as the IRL. Between cakes, cookies, pizzas and "nerdy" crafts, Pansino...


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AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix

Mon, 11 Sep 2017 23:45:01 +0000

As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising. Both networks recently struck deals with Comcast to offer the company's cable subscribers ad-free access to...


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Hurricane Irma Is Delaying Sunday’s Nielsen Ratings ‘in the Near Term’

Mon, 11 Sep 2017 16:05:12 +0000

Nielsen announced that its ratings starting with Sunday--including the first Sunday NFL games of the season--will be delayed "in the near term" because of Hurricane Irma. The company's employees were forced to evacuate its main processing facility near Tampa, Fla., which was in the path of the storm on Sunday. Nielsen said that ratings will...


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Starz Prepares for a Surge in OTT Subscribers Ahead of Outlander’s Season Premiere

Fri, 08 Sep 2017 13:58:54 +0000

Outlander fans are eagerly awaiting Sunday's Season 3 premiere, but Starz executives are even more excited about the return of the drama, based on Diana Gabaldon's eight-book series. That's because the network, and its new owner Lionsgate, are anticipating a surge in subscribers for its direct-to-consumer offering around Outlander's return. Starz CEO Chris Albrecht said...


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Disney’s New Generation of Mouseketeers Debuts a Show for Social Audiences Only

Fri, 08 Sep 2017 13:00:29 +0000

You won't find the latest iteration of the Mickey Mouse Club on TV. In fact, it's not even called the Mickey Mouse Club anymore. Disney isn't producing traditional full-length episodes of the new show. Instead, viewers, ideally from Gen Z, will be able to follow along with behind-the-scenes footage and in-process looks from the stars...


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Eurosport’s Clever Promos With John McEnroe and Michael Phelps Helped Revive Its Musty Brand

Thu, 07 Sep 2017 18:27:50 +0000

Discovery Communications had grand ambitions when it bought Eurosport in 2015, but as the company beefed up the network's sports content with major events like the Olympic Games, it also needed to change perceptions about a brand that was seen as irrelevant and out of touch. To help combat that, the new Eurosport team has...


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Graydon Carter Is Stepping Down From Vanity Fair After 25 Years

Thu, 07 Sep 2017 16:48:36 +0000

Graydon Carter, who just celebrated his 25th anniversary as editor of Vanity Fair, is leaving the Cond? Nast publication at the end of the year. "I've loved every moment of my time here and I've pretty much accomplished everything I've ever wanted to do," Carter said in a statement provided by the company. "I'm now...


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Hulu Is Free for College Students as Part of Its New Streaming Bundle With Spotify

Thu, 07 Sep 2017 13:00:29 +0000

After broadening its subscriber base in May with its livestreaming TV bundle, Hulu is at again, teaming with Spotify for a new discounted streaming bundle that in essence gives Hulu to college students for free. Hulu and Spotify announced today that they've partnered to enhance the Spotify Premium for Students streaming plan, by adding Hulu...


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Facetime: Adweek’s Executive Lab Plays L.A.

Wed, 06 Sep 2017 22:15:56 +0000

(Below, l. to r.) Andrew Capone, svp, marketing and business development, NCC Media; Eric Schrier, president, original programming, FX Networks and FX Productions; Molly DeWolf Swenson, co-founder and head of brand, RYOT; and Ralph Pardo, president, Hearts & Science, gather in Los Angeles for Adweek's Video 2020 Executive Lab, presented in partnership with NCC Media....


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Roku’s New Ad-Supported Channel Offers Another Way to Watch Free Movies

Wed, 06 Sep 2017 13:00:45 +0000

Roku, a connected TV device and platform, has more than 15 million monthly active accounts. Starting today, viewers will have access to even more free content. Now that it can provide advertisers with audience guarantees, licensing popular content for its own channel is the company's next step in monetization and user growth. "We're always looking...


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