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Last Build Date: Mon, 22 Jan 2018 17:15:33 +0000

Copyright: Copyright 2018

Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl Digital Push

Mon, 22 Jan 2018 17:15:33 +0000

For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,...

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How Greenpeace Used Minecraft to Stop Illegal Logging in Europe’s Last Lowland Primeval Forest

Mon, 22 Jan 2018 16:42:42 +0000

There's a kind of life within forests that you can feel only when you've stopped to pay attention. We're not talking about animals; we mean the trees themselves, which are even able to communicate using a nifty network of fungus (sometimes adorably dubbed "the Wood Wide Web"). But most of us live far from nature,...

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Havas Veteran Returns as Chief Strategy Officer for North America

Mon, 22 Jan 2018 16:38:56 +0000

Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America. Maleeny will work out of the agency's New York office and will also serve as president of Havas New York and executive sponsor for the agency's TD Ameritrade account. "As we continue to position Havas in the U.S. as the most meaningful...

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5 Lessons Algorithms Must Learn From Journalism

Mon, 22 Jan 2018 16:37:37 +0000

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like "Don't Mess With Texas Border Patrol" and "Satan: If I Win, Clinton Wins!" The ads spanned the spectrum of divisive American issues. Some promoted far-right positions while others...

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Indie Film Studio Global Road Taps MullenLowe Mediahub as Agency of Record

Mon, 22 Jan 2018 16:18:21 +0000

Global Road Entertainment, the recently launched independent theatrical and TV studio (formed by Tang Media Partners), has chosen MullenLowe Mediahub as its media agency of record. The shop will handle media planning and buying for the studio's feature film slate, which includes teen drama Midnight Sun (to be released March 23), CGI family comedy Show...

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Publicis Hires R/GA’s Nick Law as Its New Global Chief Creative Officer

Mon, 22 Jan 2018 16:00:33 +0000

Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will start in May and report directly to Arthur Sadoun, chairman and CEO of the holding company. "Nick is a true unicorn in our...

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Help Get Los Angeles Off Microsoft Paint, the City Begs in Hilarious Help-Wanted Ad

Mon, 22 Jan 2018 15:43:47 +0000

By now, you've probably already seen the City of Los Angeles' stunning social media call for a graphic designer. Rarely have we seen a need so eloquently illustrated. Government bodies can be among the worst graphic design offenders (consider the FBI's "fun and games" page). The people most equipped to help often waste little time...

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Apple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto for Selfies

Mon, 22 Jan 2018 14:38:39 +0000

I am the greatest! Apple continues its "Shot on iPhone" campaign with "Selfies on iPhone X," an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album "I Am the Greatest"), spouting bombastic phrases like, "I'm going to become champion of the universe!" to...

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Social Media Posts Don’t Matter

Mon, 22 Jan 2018 14:00:33 +0000

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they're buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content. It's...

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John Malkovich’s Ad for Sunday’s Patriots-Jaguars Game Was a Little Meta Masterpiece

Mon, 22 Jan 2018 13:37:37 +0000

At least, that's the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he's supposedly been asked to deliver as an intro to the AFC Championship Game. Before long, he's storming down to interrogate the young (and somewhat clueless) director during an orchestra...

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