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Last Build Date: Sat, 22 Jul 2017 12:44:06 +0000

Copyright: Copyright 2017

Vice Lays Off at Least 60 Employees to Emphasize Video and Scripted Content Production

Fri, 21 Jul 2017 17:49:48 +0000

After news came last month of an investment of $450 million, Vice has laid off around 60 employees, or 2 percent of its 3,000-person staff in North America and Europe today. In an ongoing trend with digital media companies attempting to keep up with, or anticipate, audience demands of video content, Vice will continue to...

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Despite a Stronger Than Anticipated Upfront, TV Ad Revenue Was Flat in the Second Quarter

Fri, 21 Jul 2017 13:00:06 +0000

The just-concluded upfront market was stronger than expected, but the national TV market was relatively flat year over year in the second quarter, according to new data from Standard Media Index. In the findings from SMI, which tracks 70 percent of national ad spending from global and independent agencies, the national TV market saw a...

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How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences

Thu, 20 Jul 2017 20:00:37 +0000

Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries. But the network's most important Comic-Con offering will be its livestreaming video--Adult Swim will share several hours of live video each...

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Nielsen Adds Video-on-Demand Content Ratings From 9 Networks to Its Media Planning Tool for Buyers

Thu, 20 Jul 2017 12:00:29 +0000

While video-on-demand, or VOD, viewing has increased significantly in the past decade, networks have struggled to monetize that audience beyond the traditional C3 and C7 metrics, which only account for viewing up to the first seven days after a program initially airs. But that could change now that Nielsen is adding syndicated VOD Content Ratings...

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Hulu Expands Its Streaming Deal With Fox to Include Huge Libraries of Classic Shows Like M*A*S*H

Wed, 19 Jul 2017 19:17:54 +0000

Hulu subscribers will now have access to some of television's longest running and most watched series. As announced today, the streaming platform and live TV service has expanded its deal with 20th Century Fox Television Distribution to add nearly 3,000 episodes from both classic and modern series. Long-running shows like How I Met Your Mother,...

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The Winner of the Pitch to Pilot Program Wants to Burst Social Bubbles and Bring Strangers Together

Wed, 19 Jul 2017 19:00:40 +0000

During VidCon, creators had the opportunity to spend two minutes pitching ideas for a series, with the winner's idea becoming a pilot produced by New Form. About 10,000 people came through the pitch lounge, and 200 pitches were submitted, according to Jodi Flicker, vp of marketing at digital studio New Form. In the Pitch to...

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Infographic: More Than 100 Million Movies Were Rented On Demand Last Year

Wed, 19 Jul 2017 16:57:56 +0000

According to a new study from one2one Media, more marketers and film studios should pay attention to the rental VOD space. one2one Media helps clients tackle both addressable television ads at scale and the in-home entertainment field of renting movies through your cable or satellite set-top box. The company sifted through data from 2016 within...

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5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t

Wed, 19 Jul 2017 16:02:58 +0000

The television industry could be on the verge of a big upheaval, as Discovery Communications is reportedly in talks to merge with Scripps Networks International. The potential deal, first reported by The Wall Street Journal, would combine Discovery's portfolio--with networks like Discovery, TLC, Investigation Discovery and OWN--with Scripps' portfolio, which boasts HGTV, Food Network and...

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NBC News Is Creating Snapchat’s First Daily News Show

Wed, 19 Jul 2017 10:00:38 +0000

NBC News is giving Snapchat its first news show on its Discover platform--and the first to air multiple episodes each day. Stay Tuned, which launched this morning at 7 a.m. ET, will air twice a day, with special episodes that will cover breaking news, NBC News and Snap Inc. announced. Those are all firsts for...

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Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen

Tue, 18 Jul 2017 17:36:25 +0000

Part of Nielsen's latest Total Audience Report for the first quarter of 2017 highlighted just how unique and diverse Gen Z is when it comes to consuming media. The report found that Gen Z and millennials make up almost half of Nielsen's TV homes in the U.S., and that Gen Z is the most racially...

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