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Breaking News in Advertising, Media and Technology

Last Build Date: Wed, 21 Mar 2018 22:38:40 +0000

Copyright: Copyright 2018

Twitter’s Chief Information Security Officer Is Leaving the Company

Wed, 21 Mar 2018 22:38:40 +0000

Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start his own firm, according to The Verge, which first reported the news. Coates will be replaced in the interim by Joseph Camilleri, who is currently...

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Ford’s Chief Brand Officer Is Leaving the Company

Wed, 21 Mar 2018 21:35:11 +0000

Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of brand transformation, having led similar work at some of the world's most admired brands before coming...

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Facebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’

Wed, 21 Mar 2018 21:26:38 +0000

After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014. In a Facebook post, Zuckerberg today addressed the...

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Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science

Wed, 21 Mar 2018 19:11:24 +0000

Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts...

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How a Product Evangelist Can Take Your Brand to the Next Level

Wed, 21 Mar 2018 19:06:13 +0000

The Apple Worldwide Developers Conference (WWDC) is coming up in a few months--June 4, to be exact--and Facebook's annual F8 is shortly after that. Have you ever wondered how they select their partners to highlight during their keynotes? If not, you're likely missing out on one of Silicon Valley's least-kept secrets. For brands looking to...

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Spark Foundry USA Hires Exec to Oversee Its Entire Digital Offering With Focus on Ad Tech

Wed, 21 Mar 2018 18:48:10 +0000

Spark Foundry USA today announced the appointment of Joe Kowan in the new role of executive vice president of digital solutions, precision and technology. Spark said Kowan will oversee its entire digital offering, with a specific focus on the media agency's precision, ad-tech and data-enabled media work. Based in Chicago, Kowan will also help expand...

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Instagram Users Can Now Add Hashtag and Profile Links to Their Bios

Wed, 21 Mar 2018 18:40:33 +0000

Biographies on Instagram profiles became a lot more useful with Wednesday's addition of hashtag and profile links. Instagram said in a blog post that users can now tap Edit Profile and go to their bio sections to take advantage of the new features. The Facebook-owned photo- and video-sharing network will provide a list of recommended...

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Fleet Foxes and Jackson Hole: How a Tourism Ad Got the Perfect Soundtrack

Wed, 21 Mar 2018 18:03:55 +0000

The Jackson Hole Travel and Tourism Board is celebrating spring with a soaring new ad from Colle McVoy, set to the 2008 Fleet Foxes song "Sun Giant." Part of the Wyoming town's "Stay Wild" campaign, the 90-second spot features a montage of striking footage featuring local fauna--bears, beavers, moose and more--alongside nearby sights--stately mountains, hot...

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Why SXSW Started an Awards Program Recognizing Immersive Experiences This Year

Wed, 21 Mar 2018 17:56:38 +0000

Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Creative Experience Arrow Awards. "SXSW has long hosted awards for technology...

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How to Choose the Right Celebrity Endorser for Your Brand

Wed, 21 Mar 2018 17:43:52 +0000

Some of the most iconic advertisements of our time have featured celebrities endorsing brands and products. "Mean" Joe Greene was famous for his hall of fame football career, but arguably as well known for his "Hey Kid, Catch" Coca-Cola commercial. In the 1990s, supermodel Cindy Crawford remade Pepsi's image in a Super Bowl ad. Michael...

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