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Last Build Date: Thu, 19 Apr 2018 21:38:05 +0000

Copyright: Copyright 2018

Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

Thu, 19 Apr 2018 21:27:03 +0000

For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the company's dominance in ecommerce. Amazon Prime's 100 million (and counting) worldwide members shipped more than 5 billion products with the service in 2017....

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Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

Thu, 19 Apr 2018 21:00:36 +0000

The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by "non-traditional buyers" like the consulting behemoths disrupting...

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Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered

Thu, 19 Apr 2018 19:56:14 +0000

CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a special "CVS beauty mark" somewhere on the image to show that "a person's shape, size, proportion, skin or eye color,...

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Why Media Companies Must Purge Zero-Sum Approaches to Partnerships

Thu, 19 Apr 2018 19:26:34 +0000

In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as others lose. That in-built media assumption remains, even though it belies our own experience in the digital age. We all know the...

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What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Thu, 19 Apr 2018 19:00:10 +0000

Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news of the day together. Meanwhile, an advertising pioneer named Eugene Schwartz is...

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Measurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad Targeting

Thu, 19 Apr 2018 18:15:19 +0000

When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, director of implementation research and...

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Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores

Thu, 19 Apr 2018 18:10:07 +0000

Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for some of the biggest digital ecommerce darlings, like Everlane, Glossier, Warby Parker, Bonobos and Casper, to name just a few. The trend however doesn't just...

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How an Art Director’s Frustration Fueled the Curiously Creative Instagram Feed ‘Trump as Food’

Thu, 19 Apr 2018 18:02:07 +0000

Agency creatives famously maintain all sorts of side projects, from a collection of fonts mimicking late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been weighing in on Donald J. Trump since...

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Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

Thu, 19 Apr 2018 17:59:58 +0000

This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each runner, with help from digital...

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4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

Thu, 19 Apr 2018 17:24:08 +0000

Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you're not alone. According to agency R/GA, the Snapchat lens it developed for the polarizing footwear brand was used by more than 4 million people in its first week. And yes,...

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