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Last Build Date: Tue, 22 Aug 2017 13:00:24 +0000

Copyright: Copyright 2017

Here’s How the NFL Plans to Bounce Back From Last Year’s Ratings Drop

Mon, 21 Aug 2017 23:28:06 +0000

With two-and-a-half weeks until the start of the 2017 National Football League season, is everyone really ready for some football? The answer could prove more complex than catching an Eli Manning spiral. Fox and CBS--which hold the rights to the Sunday afternoon games--saw single-digit audience declines from the 2015 to 2016 season. ESPN's Monday Night...

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Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

Mon, 21 Aug 2017 23:25:15 +0000

What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube? For Gen Z, the video platform has become an integral part of the yearly late-summer ritual, providing product suggestions, style inspiration, DIY...

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CNN Launches a Daily Snapchat News Show to Reach a Younger Audience

Mon, 21 Aug 2017 22:00:15 +0000

Just one month ago, there weren't any daily news shows on Snapchat. Now there are two competing programs on the platform, with CNN joining NBC News' month-old Stay Tuned in rounding up the day's biggest news for Snapchat's young audiences. CNN and Snap announced today that CNN will launch The Update, a daily Snapchat news...

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Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content

Mon, 21 Aug 2017 16:36:52 +0000

Millennials have a seemingly endless array of apps to choose from, and they don't appear to be loyal to any of one of them. According to a new study from Nielsen about millennials and their use of digital music and communication, they are less likely to stay loyal to a specific media the way other...

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Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

Mon, 21 Aug 2017 00:40:50 +0000

This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers or marketers to target audiences outside of Nielsen's traditional age and gender demos that make up the C3 and C7 currency. All of the companies...

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NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again

Mon, 21 Aug 2017 00:40:07 +0000

When the dust settled after this summer's upfront negotiations concluded, it's no surprise which ad sales chief had once again secured the biggest windfall. That would be Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, who wrapped upfront sales of close to $6.5 billion for her company's portfolio of two broadcast networks,...

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It Took Brooke Baldwin Almost 3 Minutes to Review the Last 4 Weeks of Trump Controversy

Sun, 20 Aug 2017 03:04:13 +0000

The simplicity of how CNN anchor Brooke Baldwin decided to recount on Friday the "incredibly significant events" surrounding the Trump administration during the past four weeks, by noting them as a visual list scrolled by, was a good strategy for highlighting the insane vastness of that 40-item list. While everything Baldwin recounts happened within the...

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Complex Networks and Fuse Media Join Forces on a Content and Advertising Partnership

Fri, 18 Aug 2017 18:41:14 +0000

The pop-culture focused Complex Networks and music-focused Fuse Media draw on a similar audience of young adults who fit into the 18-34 demo, providing a natural base to draw from on a newly announced content and advertising partnership between the two companies. Under the terms of the deal, Complex Networks, which itself is the creation...

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Tina Fey Suggests Eating Cake From Local Businesses Instead of Protesting This Weekend

Fri, 18 Aug 2017 15:26:14 +0000

University of Virginia alumna Tina Fey visited the desk of SNL's Weekend Update: Summer Edition to impart some wisdom. Her coping mechanism, and one she suggests others do this weekend instead of joining up with "screaming matches" that might turn violent across the country, is to essentially eat an entire sheet cake in one sitting....

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ABC Is the Latest Network to Sign Up for Nielsen’s Out-of-Home Ratings

Wed, 16 Aug 2017 14:00:57 +0000

ABC has become the latest TV network to opt in to Nielsen's National Out-of-Home Reporting Service. The move provides the broadcast network with out-of-home viewing data for places like bars, gyms, hotels, airports, offices or basically anywhere people can watch TV outside their homes. Opting in to the service means ABC has access to ratings...

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Here’s How Jelani Cobb Responded to Larry Kudlow’s Assertion That Trump Doesn’t Have ‘A Hate Bone in His Body’

Wed, 16 Aug 2017 13:46:54 +0000

Last evening's The Beat with Ari Melber on MSNBC featured the guest pairing of conservative commentator and Trump supporter Larry Kudlow and journalism professor and New Yorker staff writer Jelani Cobb. The topic was, as host Ari Melber described it, the "entire sweep" of President Trump's comments on Charlottesville, from "both sides" to "racism is...

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Flipping Out Star Jeff Lewis on Product Launches, Learning to Be Type B and His Favorite Airport Hobby

Tue, 15 Aug 2017 16:47:33 +0000

If there's one thing the past nine seasons of Bravo's reality hit series Flipping Out has proven, it's that the show's OCD-fueled star Jeff Lewis can power through just about anything--construction chaos, persnickety clients, colorful assistants, feisty housekeepers--as he works tirelessly to build his thriving real estate and design business in Southern California. That is,...

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Nielsen’s Digital Content Ratings Will Now Include Facebook, Hulu and YouTube Video Views

Tue, 15 Aug 2017 14:53:05 +0000

Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms. The measurement service announced this morning that it will count video views on Facebook, Hulu and YouTube. Clients who opt in to the service will receive credit for views...

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Kids Programming Startup Pocket.Watch Adds Chief Revenue Officer

Tue, 15 Aug 2017 13:05:16 +0000

Unusually, a majority of the photos highlighting the executive team of, a kids' programming brand launched this spring with $6 million in funding, look like this. What's more, in the case of employees who do not have children, pets are often highlighted alongside them in the photos instead. For example,'s director of corporate...

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Joe Bologna: Cracking Jokes Till the Very End

Mon, 14 Aug 2017 18:30:37 +0000

Joe Bologna, Renee Taylor A number of doctors were part of Joe Bologna's final months on the West Coast: most notably Roger Lerner and David Hoffman from Cedars Sinai, and Vincent Chung and Stefanie Mooney at City of Hope. All worked together to prolong the life of their patient. Bologna passed away Sunday morning, at...

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Shonda Rhimes Is Moving Future Projects to Netflix

Mon, 14 Aug 2017 14:25:50 +0000

Shonda Rhimes, the hit producer and creator of popular television shows like Scandal, Grey's Anatomy and How to Get Away with Murder, will take her production company, Shondaland, to Netflix. All of Rhimes' current shows on air or under development will stay with ABC Studios. That means Rhimes' current hit shows will continue to air...

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How YouTube Star Hannah Hart Went From Drunk Cooking to Her Own Food Network Show

Fri, 11 Aug 2017 13:00:56 +0000

When Hannah Hart began uploading videos to her YouTube channel in 2011, she would get a little tipsy and attempt to cook something. In the early days, it was as simple as an omelette or tacos, but some of her latest creations have been more complicated, like croissants or a souffl?, and she's still a...

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The Big Sick’s Success Drove Epix’s Marketing Plan for Its New Ray Romano Series

Fri, 11 Aug 2017 12:00:04 +0000

Epix lept into the crowded scripted series field last October, debuting drama Berlin Station and comedy Graves. While networks like WGN America and A&E have begun to bow out of that genre, the premium cable network says it is as committed as ever, renewing both its freshman shows and launching its third scripted series, Get...

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The Flipside of Jim McBride’s Website Mr. Skin

Thu, 10 Aug 2017 23:20:31 +0000

Dangling at the bottom of Seth Abramovitch's THR item about a billboard erected in Hollywood to mark the 18th birthday of is this final paragraph: Not immune to Hollywood's gender-parity debate, [Mr. Skin founder Jim] McBride launched in 2014, featuring the goods on everyone from Harvey Keitel to Jake Gyllenhaal. But traffic has...

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WWE Network Is About to Launch Its Streaming Service in China

Thu, 10 Aug 2017 18:24:33 +0000

Wrestling fans in China will soon be able to watch John Cena, Brock Lesnar, Seth Rollins and all their favorite stars whenever they want, wherever they want. That's because WWE announced that its streaming service, WWE Network, will be available in China on Aug. 18 and will launch exclusively on the Chinese streaming site PPTV...

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5 Things We Learned at the TCA Summer Press Tour About How the TV Industry Is Changing

Thu, 10 Aug 2017 13:00:33 +0000

After 16 days, more than 40 networks and streaming outlets and hundreds of panels, the Television Critics Association's summer press tour has come to a end. (If you missed any of Adweek's TCA coverage, you can find it here.) While most of the networks were focused on their new fall shows, the press tour offered...

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FX Hopes Its New Ad-Free Offering Will Help Fortify Its ‘Epic Battle’ With Netflix

Wed, 09 Aug 2017 20:48:23 +0000

With critically-acclaimed shows like The Americans and big hits like American Horror Story, FX would seem to be well-positioned to thrive in the changing TV landscape. But that won't be "good enough" for FX to keep pace with the seemingly bottomless resources from streaming services like Netflix, said FX Networks CEO John Landgraf. During his...

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Seeso, NBC’s Comedy Streaming Service, Will Shut Down Later This Year

Wed, 09 Aug 2017 20:23:48 +0000

In a Facebook post today, Seeso announced it will be shutting down later this year. The NBC-owned streaming service, which launched in January 2016, was home to both original comedy series and libraries of content from NBCUniversal and Comcast. The SVOD's future had been in question since earlier this year. On the service's Facebook page,...

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Here’s What Marketers Should Know About The Bachelorette’s Audience, Even Though Ratings Were Down

Wed, 09 Aug 2017 18:27:24 +0000

This season of The Bachelorette was a mixed bag when it came to audience sentiment. Rachel Lindsay, an attorney from Dallas, was a fan favorite during her time as a contestant on the previous season of The Bachelor. The franchise announced her role in The Bachelorette before she was officially eliminated from the show, making...

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Mercedes Says It Doesn’t Mind Being in the Name of This New Show About Murder

Wed, 09 Aug 2017 12:00:28 +0000

No brand would be happy to have its name appear in the title of a popular novel--and now TV series--in which its product is used to commit mass murder. But Mercedes isn't raising a fuss about AT&T Audience Network's new drama, Mr. Mercedes, which is based on the 2014 Stephen King novel of the same...

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Disney Will Launch Streaming Services for Movies and Live Sports After Its Deal With Netflix Ends

Tue, 08 Aug 2017 21:44:23 +0000

During its quarterly earnings call on Tuesday, The Walt Disney Company's CEO, Bob Iger, announced that the company will start its own streaming service when its current deal with Netflix ends. Additionally, the company is looking to create a multisport streaming service for ESPN by early 2018. The news comes a day after CBS' earnings...

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The Young Turks Will Double Its Staff With $20 Million Raised in a Round of Funding

Tue, 08 Aug 2017 19:58:56 +0000

Progressive digital outlet The Young Turks has raised $20 million in a round of funding led by the growth equity firm 3L Capital. Additional investors included VC firm Greycroft, an investor in companies that have included The Skimm, The Dodo and The Huffington Post;, a mobile and tech-focused VC firm whose investments include Angie's...

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After Watching American Idol Go to ABC, Fox Counters With a New Musical Competition Show

Tue, 08 Aug 2017 17:33:59 +0000

Fox said goodbye to American Idol last year after 15 seasons and now is watching its long-running hit migrate to ABC this midseason. So the network countered today with the creation of a new singing competition series. Called The Four, the series will start with four finalists chosen from their auditions. The show "begins where...

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How CNN and The Weather Channel Will Use VR and AR to Cover the Great American Eclipse

Tue, 08 Aug 2017 16:09:43 +0000

You have probably heard about the Great American Eclipse that will be visible in totality across a sliver of the United States on Monday, Aug. 21. This is the first total solar eclipse to reach the U.S. mainland since Feb. 26, 1979, and the first to stretch from coast to coast since June 8, 1918....

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After a 2-Year Retirement, David Letterman Is Returning to TV With a New Netflix Series

Tue, 08 Aug 2017 15:44:13 +0000

Debuting in 2018, David Letterman will make his return to television with a new interview-based show. In a six-episode Netflix series yet-to-be-named, Letterman will conduct in-depth conversations with guests along with in-the-field segments leaning on the more humorous side. "I feel excited and lucky to be working on this project for Netflix," Letterman said. "Here's...

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