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Last Build Date: Fri, 24 Mar 2017 23:05:15 +0000

Copyright: Copyright 2017

Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

Fri, 24 Mar 2017 22:25:21 +0000

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...

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Amid an Advertiser Exodus, Even YouTube’s Own Ads Are Running on Vile Content

Fri, 24 Mar 2017 21:59:34 +0000

To cap off a week of companies like AT&T, Verizon and Johnson & Johnson pulling their ad dollars from YouTube due to placement around offensive videos on the platform, it was shown today that not even YouTube's own brand is safe from the problem. On Friday afternoon, Wall Street Journal reporter Jack Nicas tweeted a...

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Twin Peaks Fans Are Salivating Over Mysterious Pie Billboards That Suddenly Popped Up

Fri, 24 Mar 2017 20:33:53 +0000

As we know from the recent uptick in people on social media pretending they understood Twin Peaks, a remake of David Lynch's surreal ABC series is coming to Showtime soon. The advance marketing has been just as odd as you'd expect, with backwards-talking phone messages for Australian fans and weird billboards popping up in the...

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Listeners Get to Give the Green Light on Podcast Pickups in Panoply’s Pilot Project

Fri, 24 Mar 2017 19:58:06 +0000

"We make a lot of pilots, as any podcasting shop does," says Panoply chief content officer Andy Bowers, "and often, the public never gets to hear them." An experiment launched by Panoply yesterday lifts the veil a bit on the process, allowing its podcast listeners to play the part of studio execs determining the long-term...

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AMI Cuts Staff at Us Weekly

Fri, 24 Mar 2017 19:10:44 +0000

Less than 10 days after announcing it had purchased Us Weekly from Wenner Media in a deal reported to be around $100 million, American Media has begun cutting staff from the publication, reports WWD's Kara Bloomgarden-Smoke and the New York Post's Keith J. Kelly. In a particularly bleak spin, Bloomgarden-Smoke reports that editor in chief...

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8 Digital Marketing Stats From This Week That Caught Our Eye

Fri, 24 Mar 2017 18:40:25 +0000

There's been a ton of research come out this week around social media marketing and mobile topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. Snaps first According to research by student loans company LendEDU, 58 percent of the 9,381 millennials it polled said they typically open up a...

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Will Facebook Users Soon Be Able to Comment with GIFs?

Fri, 24 Mar 2017 17:50:31 +0000

Facebook users may soon see a bit more movement within threads of comments. The social network confirmed to Josh Constine and Ryan Lawler of TechCrunch that it will begin testing a GIF button in comments next week, enabling users who are part of the test group to post GIF files from third-party sites such as...

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Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Fri, 24 Mar 2017 17:20:34 +0000

All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it's important for businesses to leverage this data to provide a true omnichannel approach. A report from the CMO Council examines the struggle for omnichannel integration. Social media has...

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The Walking Dead’s Ross Marquand Ramps Up the Facebook Video Views for Esquire

Fri, 24 Mar 2017 17:10:54 +0000

If you've yet to see Ross Marquand do his imitation of the late James Gandolfini, boy, are you in for a treat. Marquand is well-known for his expert mimicry, having shared several compilations in the past. This week, for, he transposed Gandolfini, Brad Pitt, Michael Keaton, Christopher Walken and several more famous actors into...

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As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell

Fri, 24 Mar 2017 16:52:15 +0000

Few brands had a more complicated, arduous and industry-rattling path to launch than Virgin America. And now, after just a decade in the air, the charismatic airline's identity is fading away. Alaska Airlines, which acquired Virgin America for $4 billion last year, announced this week it will retire the Virgin brand in 2019. At that...

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