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Last Build Date: Mon, 24 Apr 2017 21:13:55 +0000

Copyright: Copyright 2017

Microsoft Dynamics 365 for Sales Is Now Integrated With LinkedIn Sales Navigator

Mon, 24 Apr 2017 21:05:54 +0000

Microsoft announced Monday that its Dynamics 365 integrated enterprise resource planning and customer relationship management system completed a new integration with LinkedIn. Microsoft executive vice president, cloud and enterprise group Scott Guthrie announced in a blog post that Dynamics 365 for Sales can now deliver insights from LinkedIn Sales Navigator. Microsoft announced last June that...

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Colors, Subjects and Styles: Three Visual Trends for Spring and Summer

Mon, 24 Apr 2017 20:30:08 +0000

Visual media is taking over the digital and social media landscape. Indeed, the demand for high-quality images, video, infographics and other visual content has only increased in recent years, and it is expected to continue indefinitely. While the need for visual media never abates, what does change are the styles and trends. Image marketplace EyeEm...

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Virgin Atlantic’s First Branded Podcast Tells the Stories Behind Pioneering Entrepreneurs

Mon, 24 Apr 2017 20:09:52 +0000

What do MTV's The Real World and The Onion have in common? They were both founded by entrepreneurs with visions that paved the way for new industries like reality television and satirical news. That's the premise of The Venture, a new branded podcast created by Virgin Atlantic and Gimlet Creative--the advertising arm to podcasting company...

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NPR Ombudsman: Staff Diversity Stats a ‘Disappointing Showing’

Mon, 24 Apr 2017 19:59:56 +0000

NPR ombudsman Elizabeth Jensen was blunt in her assessment of NPR's latest stats on staff diversity in the newsroom. "There's simply no way around it," she wrote. "If the goal is to increase diversity in the newsroom, last year's was a disappointing showing." As of Oct. 31, 2016, the newsroom staff of 350 was 75.4...

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Deutsch Welcomes New Group Planning Director to Its New York Office

Mon, 24 Apr 2017 19:37:59 +0000

Deutsch recently welcomed Michelle Rowley as group planning director on Johnson & Johnson's global Acuvue account and new business efforts. She started in the role on April 3. "Michelle's passionate about finding strategic insights that will take our creative and our client's business to new levels," Deutsch New York CEO Val DiFebo said in a...

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McDonald’s Dedicated Ad Agency Names New Creative Leader

Mon, 24 Apr 2017 18:55:23 +0000

Omnicom has hired a new chief creative officer to lead We Are Unlimited, the agency dedicated to McDonald's that opened in Chicago earlier this year. Toygar Bazarkaya, who held the role of chief creative officer of the Americas at Havas before leaving in March as the network reorganized its leadership teams around the world, begins...

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Hearst Is Now Making 25% of Its Profits From Business Services

Mon, 24 Apr 2017 18:38:01 +0000

Like most media companies, 130-year-old Hearst is having to find new ways of doing business. The privately held magazine publisher, TV station owner, minority owner of cable networks including ESPN and A+E, and new media investor makes a quarter of its profits from business services, ranging from ratings agency Fitch to Hearst Health to Floor...

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Latino Video Marketing Company NGL Studios Joins the NewFronts With a Focus on Multicultural Identities

Mon, 24 Apr 2017 18:30:30 +0000

According to David Chitel, the CEO and founder of NGL Studios, 43 percent of millennials come from a multicultural background. To that end, Latino video marketing company NGL Studios is entering this year's NewFronts presentations to show advertisers the different ways their branded content can connect with that generation. "This audience is a critically important...

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Mark Wahlberg Updates AT&T’s Terms and Conditions, and They’re Much Cooler Now

Mon, 24 Apr 2017 17:31:11 +0000

BBDO has launched a new campaign for AT&T starring Mark Wahlberg, playing off the idea of an updated "terms and conditions" for viewers who want to watch TV everywhere. "Terms and Conditions" follows BBDO's "Everywhere" effort in January focusing on the accessibility of AT&T's DirecTV offering. Last month, AT&T announced the signing of an exclusive...

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Snapchat Opens Up Its Ad Business Even More to Help Brands Buy Geofilter Ads Automatically

Mon, 24 Apr 2017 17:25:42 +0000

Snapchat wants brands to buy a lot of geofilters that layer fun text and graphics over users' photos and videos. On Monday, the app opened up its API (application programming interface) a bit more, letting brands buy the location-based promos automatically. More than 15 of Snapchat's ad partners in the U.S., U.K., Australia and Canada,...

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