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Last Build Date: Fri, 20 Apr 2018 15:21:11 +0000

Copyright: Copyright 2018
 



Can Augmented Reality Breathe New Life Into Banner Ads?

Fri, 20 Apr 2018 15:21:11 +0000

The very first banner ad on the Internet--for AT&T on Wired in 1994--had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free...


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Why the Rise of the Chief Change Officer Is a Business Imperative

Fri, 20 Apr 2018 15:13:09 +0000

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overseas worker and of the loss of social status in an...


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Isobar Welcomes U.S. CEO From SapientRazorfish

Fri, 20 Apr 2018 14:57:50 +0000

Global digital agency Isobar has named Deb Boyda as U.S. CEO. Boyda will work out of Isobar's Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien. "In finding the right CEO for Isobar we were looking for a great leader who's passionate about brands, creativity and experience-led transformation," Brien said in a...


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Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

Fri, 20 Apr 2018 14:24:11 +0000

To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year's Cannes Lions will see a unique event: the formation of a CMO Growth Council at which a score of the...


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Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

Fri, 20 Apr 2018 14:04:00 +0000

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician's death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station takeover. Starting this week and...


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New Belgium’s Belgian White Isn’t Brewed in Belgium, So They Hired an ‘Actual Belgian’

Fri, 20 Apr 2018 13:19:47 +0000

You might recognize the pitchman in New Belgium Brewing's latest commercials--but only if you're a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman's first campaign for the brand. Seated in a bar, the slender, bespectacled...


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How Social Media Is Being Used to Sell Real Estate

Fri, 20 Apr 2018 13:00:18 +0000

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags and social media feeds in...


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Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

Fri, 20 Apr 2018 12:24:39 +0000

Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking place this year from April 27 to 29 in Indio, Calif. The...


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OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It

Thu, 19 Apr 2018 22:47:47 +0000

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll release it to you saucy Americans." While clearly it was the total pro-mashup vote count that mattered rather than the percentage, Team...


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Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Thu, 19 Apr 2018 22:19:24 +0000

Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this year after it was acquired by the publishing conglomerate Meredith Inc. Prior to Time Inc., Wong spent four years as...


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