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Last Build Date: Wed, 13 Dec 2017 23:05:12 +0000

Copyright: Copyright 2017

Why T-Mobile Just Bought a Digital Streaming Service

Wed, 13 Dec 2017 23:05:12 +0000

T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets. "People love their TV, but they hate their TV providers," boasted T-Mobile president and CEO John Legere while announcing the deal. "And worse, they have no real choice but...

Google’s Moving Year in Search Video Shows How We Got Through the Hell of 2017

Wed, 13 Dec 2017 22:47:51 +0000

If you were confused by the levity of YouTube's Year in Review video Google's Year in Search will serve as a nice counterpoint. The search giant's recap of 2017 includes footage of wildfires, hurricanes, gun violence, threats of nuclear war, protests and so much more--pretty much 2017 in a nutshell. Yet, Google managed to make...

5 Ways to Maximize Your Video Strategy on Facebook

Wed, 13 Dec 2017 22:00:38 +0000

As video increasingly becomes the medium of choice for consuming content, many advertisers have embraced this shift. Yet adoption has been shockingly slow. As technology, particularly mobile, continues to evolve, so has the way advertisers must think about video. In discussing video strategy and asset development with our clients, the most common roadblocks stem from...

How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi

Wed, 13 Dec 2017 21:21:01 +0000

There's been a lot of Star Wars recently. When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies. Even accounting for how Rogue One: A Star Wars Story wasn't a "Saga" entry (meaning...

Young & Rubicam Parts With 2 Senior Strategy Leaders

Wed, 13 Dec 2017 20:29:16 +0000

Young & Rubicam is saying goodbye to two senior strategy leaders. Y&R global strategy officer Sandy Thompson and North America chief strategy officer Dick de Lange are both leaving the agency. "After six years, Sandy Thompson has decided to start a new chapter as a consultant and is leaving Y&R at the end of the...

Dick’s Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot

Wed, 13 Dec 2017 20:25:58 +0000

In an emotional holiday ad, Dick's Sporting Goods demonstrates the power of giving--something made particularly pertinent this holiday season as people across the U.S. recover from natural disasters including hurricanes that devastated Southern states this summer and wildfires that continue to rage in California. In the five-minute documentary-style spot titled "reVision FC: A Holiday Assist,"...

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Winning With Content: Staying Competitive With Amazon This Holiday Season

Wed, 13 Dec 2017 19:00:05 +0000

As retailers gear up for the most important months of the year, there are a variety of factors kept top-of-mind throughout the planning and optimization stages of holiday strategy. Arguably more than ever, this year has seen significant hurdles to growth in the retail ecosystem, including mass retail store closings, more demanding and sophisticated consumer...

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

Wed, 13 Dec 2017 18:28:56 +0000

Twitter has enlisted a British comedian for a pair of new commercials, running digitally, that get back to basics by explaining the most fundamental things about the platform--how to sign up, and how to explore it once you do. The campaign, which follows the "What is Twitter?" effort last year, and "Why Twitter?" earlier this...

Messaging App Line Now Gives You 24 Hours to Unsend Messages

Wed, 13 Dec 2017 18:00:12 +0000

Messaging application Line now allows users to unsend messages that they've sent within the past 24 hours. Users running the latest version of the Line app can now unsend a message by tapping and holding on it, then tapping "Unsend" on the menu that appears. This will remove the message from view for both the...

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Wed, 13 Dec 2017 17:56:56 +0000

Still not sure how to reach that coveted millennial demographic through your brand's messaging? Millennial-focused publisher Bustle conducted some research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive-a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34...

Print Isn’t Dead! These 7 Great Ads Showed the Medium at Its Best in 2017

Wed, 13 Dec 2017 17:39:50 +0000

In the age of AI, VR, long-form film and mobile wizardry, print advertising doesn't get much respect anymore. Still, it remains a medium like no other--one that most purely distills the expression of an idea down to the writing and art direction, and one whose seeming limitations can make breakthrough executions feel that much more...

There Have Been 17 Billion Video Chats on Messenger in 2017

Wed, 13 Dec 2017 17:00:20 +0000

Video chats doubled, emoji and GIF usage soared, conversations skyrocketed on holidays and group chats became mainstream. That basically sums up the 2017 year in review for Facebook Messenger, and the application's product management director, Sean Kelly, went into detail on each of those developments in a Newsroom post Wednesday. There have been some 17...

Fox Unwraps Ad Innovations and Teams With Old Navy for A Christmas Story Live!

Wed, 13 Dec 2017 16:03:43 +0000

NBC's annual December live musical has become a holiday season TV tradition, but for the first time in five years, the network is on the sidelines this month after postponing Bye Bye Birdie Live! due to scheduling difficulties with star Jennifer Lopez. But audiences will still be able to get their live holiday musical fix...

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Facebook Users Wanted to Be More Comfortable in Their Own Skin in November

Wed, 13 Dec 2017 16:00:21 +0000

Collagen induction therapy was one of Facebook IQ's Topics to Watch in November. Conversation about collagen induction therapy and related terms--acne, aesthetics, Botulinum toxin, chemical peel, collagen, dermabrasion, laser, makeup, permanent makeup, skin--leapt by 4 times compared with November 2016 and by 1.4 times versus October, with the discussion dominated by women, particularly those between...

This Brand’s Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films

Wed, 13 Dec 2017 15:36:09 +0000

A cheeky campaign for a newfangled home-security company is capitalizing on Facebook's silent autoplay video ads--by creating ads in the style of obsolete 1920s-era silent films to eviscerate older competitors. Wireless alarm company SimpliSafe and Boston agency Sleek Machine are out with three new short clips to run on the social network. They feature a...

This Tongue-in-Cheek Campaign Fixes Big Tobacco’s ‘Corrective Statements’

Wed, 13 Dec 2017 15:30:36 +0000

According to several industry experts, big tobacco companies designed their court-mandated "corrective statements"--ads explaining the real dangers of smoking--to go unnoticed. That's exactly why one Minnesota nonprofit set out to "correct" them. Minnesotans for a Smoke-Free Generation (MSFG) launched a detailed campaign yesterday--complete with videos for social and a full website, "rectify the omissions"...

Here’s Every Award Adweek Has Given Out in 2017

Wed, 13 Dec 2017 15:05:29 +0000

What a year it's been! Adweek has been handing out awards to power players in media, tech and marketing for over 30 years, and 2017 was no exception. Winners this year ranged from HBO star Issa Rae to GE's Linda Boff to Amazon bigwig Jeff Bezos. Without further ado, here's every award we handed out...

Which Subjects Are on the Verge of Going Mainstream in 2018?

Wed, 13 Dec 2017 15:00:23 +0000

The Annual Topics and Trends Report by Facebook IQ was released Wednesday, and here are some of the subjects that are "on the cusp of going mainstream," according to research from Facebook IQ and third parties: Artificial intelligence: Conversation on Facebook about AI has grown by 4.55 times since 2016, while deep learning has seen...

This Harrowing PSA Tells the Same Story Twice About a Teenager’s Very Bad Day

Wed, 13 Dec 2017 14:40:31 +0000

The teenager in McCann Health's intense new PSA supporting the Center for Adolescent Research & Education is having a shockingly bad day. Left at home to his own devices, things quickly go downhill. We watch with increasing concern as he grows disoriented and stumbles around the house, vomits, struggles for breath, crashes through a glass...

Captain Morgan Is Selling a Leg Lamp That’s a Little Different Than A Christmas Story’s

Wed, 13 Dec 2017 14:13:19 +0000

Looking for the most exclusive and absurd gift this holiday season? Let us introduce you to Captain Morgan's "Leg Up Lamp." Clocking in at 40 pounds and standing 4-foot-6, the lamp features two legs crafted into the shape of the iconic Captain Morgan pose. Creepy or funny? You decide! The rum brand is hoping people...

How Businesses Should Approach Social Media During Times of Disaster

Wed, 13 Dec 2017 14:00:54 +0000

In the past few months, we have witnessed a series of devastating tragedies unfold in the U.S. From Hurricane Harvey in Texas to Hurricane Irma in south Florida to Hurricane Maria in Puerto Rico to the mass shooting in Las Vegas, it's been one disaster after another. And in the wake of a tragedy, people...

Why These Executives Are Betting Big on Machine Learning in 2018

Wed, 13 Dec 2017 14:00:01 +0000

As marketing and branding executives plan for the new year, the digitally transformative adoption of machine learning will most certainly be essential. Adweek talked with executives from the worlds of finance, media and technology for their take on 2018 and beyond. We hear from Frank Cooper III, CMO of Blackrock; Barbara Basney, VP Global Brand,...

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The 10 Most Disappointing Shows of 2017

Wed, 13 Dec 2017 13:00:53 +0000

This week we've honored the best TV shows of the year, as well as the top 10 new series, but now it's time to shift gears in a more cringeworthy direction and spotlight the year's most disappointing shows. To be clear, "most disappointing" is not the same as "worst." When you can see a clunker...

Condé Nast Announces 2 Semi-Exclusive Products for Advertising Partners Interested in Video

Wed, 13 Dec 2017 13:00:18 +0000

In the spirit of the season, Cond? Nast is unwrapping two new programs for its advertising partners. The first incorporates a TV-style approach for buying ads against videos Cond? Nast produces. Instead of continually selling ads throughout the year, the publisher is introducing Cond? Nast Prime, an upfront buying opportunity. The company also is rolling...

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together

Wed, 13 Dec 2017 12:00:05 +0000

When the world feels like it continues to break apart, day by day, some brands find spreading positive messages of unity and family can brighten the mood. This holiday season, HP has released two equally touching films created to celebrate what brings people together-not what tears them apart. "We want HP to be a brand...

Brace Yourselves: The Tweetstorms Are Coming

Wed, 13 Dec 2017 01:20:48 +0000

Twitter had been fiddling with ways to allow users to send strings of connected tweets, and now the new feature is official. Senior product manager Sasank Reddy announced in a blog post that tweetstorms are in the forecast for iOS, Android and Twitter's mobile site "in the coming weeks," adding that the social network refers...

A Self-Service Insights Tool Is Coming to Pinterest in Early 2018

Tue, 12 Dec 2017 23:20:52 +0000

Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018. The tool--which is currently being tested by "a select group" of brands--is powered by Pinterest's Taste Graph, and it will show brands their audiences' top categories and interests, down to specific interests such as...

Longtime Fast Company Editor Bob Safian Leaves Position for New Opportunities

Tue, 12 Dec 2017 21:45:11 +0000

Bob Safian announced to his staff at Fast Company this afternoon that he would be leaving his 12-year tenure as editor near the end of January. "Fast Company is a franchise all about change, and I have reached a point where it's become clear that it's time for me to make a change, too," Safian...

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Tue, 12 Dec 2017 21:15:11 +0000

San Francisco is home to some of the world's biggest tech names--Twitter, Salesforce and Uber to name a few--but it's also headquarters for Sephora, a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon. At the same time that brick-and-mortar shopping for all retailers is...

Instagram Users Can Now Follow Hashtags The Same Way They Follow Accounts

Tue, 12 Dec 2017 20:45:25 +0000

Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...