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Last Build Date: Sat, 19 Aug 2017 18:54:25 +0000

Copyright: Copyright 2017
 



A Rough Week for Canada’s Version of Breitbart News

Sat, 19 Aug 2017 13:10:34 +0000

On the front page of this weekend's National Post, the lead headline cleverly riffs on Rebel Without a Cause, the 1955 movie starring James Dean, Sal Mineo and Natalie Wood. It's a natural and perfect fit for Richard Warnica's fascinating feature about The Rebel Media, a Toronto-based alt-right website launched in 2015 by Ezra Levant....


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Ding, Dong, the History of Connecticut Rock’n’Roll Is Alive and Well

Fri, 18 Aug 2017 20:30:07 +0000

Raised in Waterbury, Ct., and living now in Branford, 68-year-old Tony Renzoni says his life growing up was full of tuneful pop music B-sides, thanks largely to the activities of his older brother. He picked up that trail and eventually owned around 10,000 LPs, most on vinyl. Renzoni's lifelong love of rock'n'roll and increasing personal...


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This Social Ad Startup Says Moving to Chicago Was Key to Increasing Sales by 125 Times

Fri, 18 Aug 2017 19:48:07 +0000

Strike Social moved from Los Angeles to Chicago in 2016 and claims that decision was key to driving revenue up 12,423.4 percent to $46.5 million for the year. If you're thinking, "Wait a minute, how can a move from La La Land to the City of Broad Shoulders spur such incredible growth for a shop...


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Cringe-Worthy Attempts to Market to Millennials

Fri, 18 Aug 2017 19:00:39 +0000

Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for negative stereotyping and endless jokes. Whether these stereotypes are fitting is negotiable. What isn't up for debate is this generation's immense spending power of more than $200 billion annually. Numbers like these understandably...


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Complex Networks and Fuse Media Join Forces on a Content and Advertising Partnership

Fri, 18 Aug 2017 18:41:14 +0000

The pop-culture focused Complex Networks and music-focused Fuse Media draw on a similar audience of young adults who fit into the 18-34 demo, providing a natural base to draw from on a newly announced content and advertising partnership between the two companies. Under the terms of the deal, Complex Networks, which itself is the creation...


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MEC Hires New U.S. CEO Away From Starcom Ahead of Maxus Merger

Fri, 18 Aug 2017 18:14:33 +0000

MEC has hired its new U.S. chief executive officer away from competitor Starcom as the WPP-owned media agency prepares to merge with Maxus. Amanda Richman will start in October. Her hiring follows the June announcement of the merger, which will create an as-yet-unnamed entity within the larger GroupM network. Richman will report directly to MEC...


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Facebook Will Limit the Spread of Video Clickbait in News Feed

Fri, 18 Aug 2017 18:00:05 +0000

Facebook announced its plans to limit the spread of video clickbait in News Feed. Specifically, Facebook is taking aim at posts containing fake video play buttons, as well as videos containing a static image. In a Facebook Newsroom post, Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang elaborated on these deceptive posts: People want...


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This Beautifully Lush New Campaign Celebrates Nature While Promoting Skin Care Products

Fri, 18 Aug 2017 17:36:37 +0000

Today saw the launch of a campaign that really needs to be experienced on two levels: the visceral and the intellectual. First, viewers should simply sit back and experience the minute-long launch film for Japanese cosmetics company Shiseido's new WASO product line by Wieden + Kennedy Tokyo. The aesthetic pleasures of the film itself suggest...


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The Entire History of Fire Erupts Into Your Backyard in This Bizarre and Epic Ode to Grilling

Fri, 18 Aug 2017 17:26:19 +0000

Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks' monologue in the spot, titled "Men of Fire," takes a look back at the history of the barbecue--way back, since cooking meat over an open...


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The Jackson Sun Publishes Questionable Piece by Pat Buchanan–But Why?

Fri, 18 Aug 2017 16:47:09 +0000

The only reason we can see for the Jackson Sun publishing Pat Buchanan's defense of we're not sure of what, exactly, is that it is controversial, and the relationship between controversy and clicks is too cozy for anyone's good. Because we found nothing good about this piece, not the message-which appears to support the idea...


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Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Fri, 18 Aug 2017 16:35:18 +0000

Recently, my Twitter feed and email inbox were flooded with the headline, "Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness." Finally, clients and co-workers said with relief, we can get away from the dreaded "E" word and get back to the way things were. My response: Unfortunately, it's not that...


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Don’t Be Afraid of Failure, Says Latest Inspiring ‘Like a Girl’ Manifesto From Always

Fri, 18 Aug 2017 16:00:29 +0000

It's easy to believe that other people know how to do something--sing, dance, play sports, whatever it may be--because they're talented and you're not. It's even easier to believe that's true in today's world, where we're inundated with social media posts that have been carefully edited and crafted to show the sunny side of someone's...


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Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Fri, 18 Aug 2017 15:41:26 +0000

"I can totally understand why people decide not to have kids." So says Sophie, a staffer within the Saatchi & Saatchi network and mother of a 2-year-old daughter. As a new mom, she recalls the confusion and frustration she felt leading up to and during her maternity leave--which at the time was just one week...


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Tina Fey Suggests Eating Cake From Local Businesses Instead of Protesting This Weekend

Fri, 18 Aug 2017 15:26:14 +0000

University of Virginia alumna Tina Fey visited the desk of SNL's Weekend Update: Summer Edition to impart some wisdom. Her coping mechanism, and one she suggests others do this weekend instead of joining up with "screaming matches" that might turn violent across the country, is to essentially eat an entire sheet cake in one sitting....


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Reddit Rolls Out Native Video on Desktop, Mobile

Fri, 18 Aug 2017 15:00:26 +0000

Reddit announced the extended rollout of its native video beta, allowing more users to upload videos directly to Reddit, rather than relying on third-party services. While native video uploading was already available in a small number of Reddit communities, this expansion will allow more users and communities to access the feature. Reddit's native video feature...


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Barcelona Daily Newspaper La Vanguardia Opts for Gruesome Front-Page Terror Attack Photo

Fri, 18 Aug 2017 14:40:45 +0000

La Vanguardia, Spain's fourth largest daily newspaper, has been around since 1881. Today's front-page look will most certainly be remembered as both one of the saddest and most shocking issues in the publication's history. Reaction on social media in Europe to the image has been generally negative. For example, one French student tweeted that the...


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The United Nations Is Using Facebook Live Filters to Spread a Powerful Humanitarian Message

Fri, 18 Aug 2017 14:04:58 +0000

Face-swapping filters and lenses have long been popular as silly, fun graphics used on social media, but the humanitarian arm of the United Nations (or U.N. OCHA) is hoping that the filters will promote a more serious message about what it's like to live in an area of conflict. For World Humanitarian Day on Saturday,...


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Using Digital Influencers to Drive Shopper Marketing Strategy

Fri, 18 Aug 2017 14:00:19 +0000

The average shopper spends 79 days researching a new purchase, with 80 percent of that research starting online, usually with social media. Because of platforms like Pinterest and Instagram, the shopper's path to purchase, beginning with inspiration, is becoming even more self-led. Not only that, but consumers are less inclined to blindly follow traditional advertising...


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This Early Version of Norman Rockwell’s ‘Tough Call’ Features Blue Sky and Sports Equipment Brand Names

Fri, 18 Aug 2017 12:40:19 +0000

An absolutely fascinating bit of magazine-cover history is on the auction block this weekend in Dallas. It's a reminder of the days when artist Norman Rockwell would create and finalize the elements of his iconic work for The Saturday Evening Post by means of oil paintings. Heritage Auctions expects one such painting done for a...


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3 Covers, 1 Message About Trump and White Supremacy

Fri, 18 Aug 2017 03:28:20 +0000

So many words have been entered into the record on the week in Charlottesville that it overwhelms. And as the mind searches for clarity, three magazine covers, from The New Yorker, The Economist and Time provide just that, with chilling efficacy. Our cover this week pic.twitter.com/lYD3HLXvSC -- The Economist (@TheEconomist) August 17, 2017 TIME's new...


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To Attract New Hires From Out of Town, a Cincinnati Agency Created a Tinder Profile…for Cincinnati

Thu, 17 Aug 2017 21:49:27 +0000

Getting to know a new city is a little bit like going on a blind date. After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea. The agency used Tinder to find a prospective employee from a larger city and, after...


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WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

Thu, 17 Aug 2017 21:40:43 +0000

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM's Mindshare will be the client's new global media agency of record, handling ad planning and buying duties for...


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T Magazine Announces Several Additions and Promotions

Thu, 17 Aug 2017 21:26:14 +0000

Ahead of its fall fashion issue, T Magazine announces a number of new hires and promotions. Details below: Thessaly La Force joins the publication as features director. La Force had most recently served as editor in chief of Garage Magazine, which covers the intersection of art and fashion. She has previously served as a senior...


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This Maternity Line for Children Was Created to Highlight 7 Million Youth Pregnancies Each Year

Thu, 17 Aug 2017 20:20:31 +0000

Finnish agency hasan & partners teamed up with Paola Suhonen, a well-known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to raise awareness of the problem of childhood pregnancy in developing countries and drive donations to children's rights organization Plan International. Suhonen's "Hamptons" collection of maternity wear includes the...


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Sprout Social Just Brought Its Bot Builder Tool to Facebook Messenger

Thu, 17 Aug 2017 20:10:49 +0000

Sprout Social introduced Bot Builder for Twitter in June, enabling developers to easily create, preview and deploy chat bots. Starting on Aug. 22, developers of Facebook Messenger bots get to play, too. Like its Twitter counterpart, Bot Builder for Facebook Messenger speeds and eases the process of creating, previewing and deploying Messenger bots, without having...


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USA Today Editorial Board Calls on Congress to Censure Trump

Thu, 17 Aug 2017 19:21:13 +0000

In September, as the presidential election neared, USA Today's editorial board made the unprecedented move to effectively un-endorse Donald Trump, the first time in its history it had weighed in on a candidate in such a way. And during the past few days, as editorial pages from various newspapers weighed in on President Trump's both-sides...


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Carl Franzen Is Now the Man at Inman

Thu, 17 Aug 2017 19:15:37 +0000

In this week's introductory note, Carl Franzen reveals that he is one of a number of University of Missouri alumni on the staff of Inman, a website that covers real estate. The incoming editor in chief also tips his hat at the impressive digital tenure of his new home: Inman has been covering the bleeding...


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How Corporate Distrust Is Reshaping Advertising

Thu, 17 Aug 2017 19:00:04 +0000

A stranger approaches you and tries to sell you a new watch. How much do you trust this person? For millions of Americans, advertisers and corporations have become like strangers with ulterior motives--meaning that they aren't to be trusted and aren't worth paying attention to. A Gallup poll recently revealed that only 6 percent of...


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Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

Thu, 17 Aug 2017 18:57:30 +0000

It feels like the world is in absolute chaos right now, especially here in the U.S. following the violence on display in Charlottesville, Va., last weekend. Now, more than ever, the country is in need of images of peace. Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols...


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Ogilvy Promotes 2 New Co-Chief Creative Officers in the U.S.

Thu, 17 Aug 2017 18:08:39 +0000

Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network. Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who begins his new role next month after...


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