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Last Build Date: Thu, 27 Jul 2017 22:59:19 +0000

Copyright: Copyright 2017
 



Hulu Lands Streaming Rights to 5 TGIF Sitcoms, Including Full House and Family Matters

Thu, 27 Jul 2017 21:30:03 +0000

Starting in September, TGIF is back--and it has expanded to all seven days of the week. Hulu has picked up exclusive SVOD streaming rights to five of the most popular shows from ABC's TGIF comedy lineup from the '90s--landing all episodes of Full House, Family Matters, Step by Step, Perfect Strangers and Hangin' with Mr....


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LinkedIn’s 10 Best Company Pages for 2017 Are …

Thu, 27 Jul 2017 20:15:58 +0000

Global professional recruiting group Hays was named the best LinkedIn company page of 2017. The professional network began accepting nominations earlier this month, and it said the top 10 were selected due to "thought-provoking content and eye-catching imagery that showcases the best of their brands," as well as their use of features such as LinkedIn...


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Showtime Orders An Animated Series About President Trump From Stephen Colbert

Thu, 27 Jul 2017 20:12:26 +0000

Fans of The Late Show with Stephen Colbert will recognize the star of Showtime's newest series. President Trump and the "most powerful family in the world" will star in a new half-hour animated series set to premiere on Showtime later this fall. The animated character appears on The Late Show frequently and was also a...


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Assembly Is Expanding Its West Coast Operations With a New L.A. Office and New Managing Partner

Thu, 27 Jul 2017 19:59:25 +0000

MDC Media Partners' flagship full-service media agency, Assembly, officially opened a new office in Los Angeles today, a 12,000-square-foot space in Century City, Calif. Assembly announced that Arthur Chan will lead the new office as managing partner of West Coast operations. Chan has served as West Coast chief digital officer for MDC since last July....


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The New York Times Passes Another Subscription Milestone in a Strong Q2

Thu, 27 Jul 2017 19:49:01 +0000

The New York Times set another subscription record, as revealed in its second-quarter earnings report released today: it has passed the 2 million mark in digital-only news subscribers. Last quarter, NYT passed the 2 million digital-only mark with the help of its digital crossword subscribers, but this time around it was able to do it...


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Turner’s Kevin Reilly Says TBS and TNT Will Look ‘Radically Different’ in 2 Years

Thu, 27 Jul 2017 19:25:20 +0000

A year and a half after he first began to overhaul TBS and TNT, Kevin Reilly said that the television industry is in for a major transformation of its own. Reilly, president of TBS & TNT and chief creative officer of Turner Entertainment, spoke to reporters about the industry, the evolution of his networks and...


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A Soldier Statue Is Slowly Melting in London, Marking 100 Years Since a Bloodbath Fought in Mud

Thu, 27 Jul 2017 19:06:54 +0000

"I died in hell. They called it Passchendaele. ... I fell into the bottomless mud, and lost the light." This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I's Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months. This...


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Michiko Kakutani Ends Her Reign as The New York Times’ Chief Book Critic

Thu, 27 Jul 2017 18:39:46 +0000

The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western...


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This Agency Wants to Help Clients Measure the Real-World Value of Events and Activations

Thu, 27 Jul 2017 18:36:52 +0000

As the media ecosystem continues to splinter and concerns over transparency and accountability grow, more and more big clients are pressing their agencies to provide reliable proof of ROI. That trend has now bled into one of the hottest (and least understood) areas of the ad industry--experiential marketing. Today, George P. Johnson, a Project agency...


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Stats and Milestones from Facebook’s Q2 2017 Financial Results

Thu, 27 Jul 2017 18:15:28 +0000

Facebook surpassed 2 billion monthly users in late June, and the social network revealed several other milestones in its second-quarter-2017 financial results and earnings call with analysts Wednesday. Facebook finished the quarter with 2.006 billion monthly users, up from 1.936 billion at the end of the first quarter of the year, and 1.325 billion daily...


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Sir Patrick Stewart Asks a Reporter: ‘Millennials… What Are They?’

Thu, 27 Jul 2017 18:00:57 +0000

For any media outlet that feels it absolutely necessary to aggregate Bustle's video interview with The Emoji Movie co-stars Patrick Stewart and Maya Rudolph, this we would argue is the headline. Not some business about the one-time captain of the starship USS Enterprise-D having a dim view of the aerodynamics of avocado as a sandwich...


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Messenger Platform 2.1 Brings a Seamless Payments Process, New Call-to-Action Buttons

Thu, 27 Jul 2017 17:00:56 +0000

The process of monetizing Facebook Messenger took a big step forward Thursday with the launch of version 2.1 of Messenger Platform. The social network introduced Messenger Platform at its F8 developers' conference in March 2015, and at the next F8, in April 2016, bots came into play. Messenger Platform 2.0 debuted at this year's F8,...


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Wonder Woman Director Patty Jenkins and Star Chris Pine Are Reuniting to Make a Drama for TNT

Thu, 27 Jul 2017 16:42:41 +0000

Before Patty Jenkins makes a sequel to Wonder Woman, she'll be directing a drama for TNT, reuniting with her blockbuster superhero film's male lead, Chris Pine. The network announced today at the Television Critics Association's summer press tour that it has made a straight-to-series order for the six-episode drama One Day She'll Darken. Jenkins, whose...


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Striking New Absolut Campaign Reminds All That LGBTQ Communities Still Fight for Their Rights Around the World

Thu, 27 Jul 2017 16:42:37 +0000

The global LGBTQ community has undoubtedly made great progress over the past 50 years. Same-sex marriage is now legal in many countries around the world, and the number of proudly, openly gay celebrities continues to grow. Despite these strides, however, LGBTQ individuals remain under threat in democratic and autocratic nations alike. Just this week, President...


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Instagram: Here’s How to Clear Your Search History

Thu, 27 Jul 2017 16:20:33 +0000

As you search for things like hashtags and locations on Instagram, you may have noticed that the application keeps track of these searches in your search history. Did you know the app also allows you to quickly clear your search history? Our guide will show you how. Note: These screenshots were captured in the Instagram...


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Katherine Bell Is Named Editor in Chief of Barron’s

Thu, 27 Jul 2017 14:29:02 +0000

Beginning Aug. 28, financial publication Barron's Magazine will have a new editor in chief in Katherine Bell, who is joining the Dow Jones-owned publication from Harvard Business Review, where she has been editor of its digital site, HBR.org. In addition to taking responsibility for the newsroom, Bell will guide the almost-century-old publication through a digital...


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It’s Not Always Great to Have Wizards in the Family, as CP+B Shows for Fruit of the Loom

Thu, 27 Jul 2017 14:01:09 +0000

In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room. Yeah, kids will do that these days. Here's how it all plays out: Actually, they're not working magic. It's all in...


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BuzzFeed’s Tasty Is Selling a Smart Cooktop That Connects to Its New Recipe App

Thu, 27 Jul 2017 14:00:26 +0000

Check out our full coverage. These days, there's always a new way to make your home work smarter, not harder. BuzzFeed is throwing its hat into the smart home ring with its latest IRL product, a smart cooktop. The cooktop, which is basically just a fancy hot plate that can track the surface temperature of...


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The Billboard Music Charts Are as Old as Bugs Bunny

Thu, 27 Jul 2017 13:50:30 +0000

Gary Trust, associate director of charts for Billboard magazine, has a fun item noting the launch of the famous Billboard music charts in the weekly edition dated July 27, 1940: The maiden 10-position "National List of Best Selling Retail Records" was the first to poll retailers nationwide on record sales. The new chart was billed...


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Despite High Hopes, Twitter’s User Growth Fell Flat in the Second Quarter of 2017

Thu, 27 Jul 2017 13:49:24 +0000

After a couple of promising quarters showing an increase in user growth, Twitter once again seems to have fallen flat, with monthly active users failing to gain momentum. In the company's second-quarter earnings released today, Twitter said its monthly active users total remained at 328 million even while its overall revenue beat Wall Street's expectations....


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Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

Thu, 27 Jul 2017 13:00:31 +0000

While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...


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Why This Aspiring Copywriter Titled Her Cover Letter ‘Your Agency Hates Black Women’

Thu, 27 Jul 2017 13:00:30 +0000

The ad industry is abuzz over a cover letter posted on Facebook this week that opens with a line sure to make any talent scout do a double take: "Your Agency Hates Black Women." Aspiring junior copywriter and recent Fashion Institute of Technology graduate Alysia Lewis shared the post in a Facebook job group. She...


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Muh-Tay-Zik Hof-Fer Bulks Up Its Leadership Team With 3 Key Hires

Thu, 27 Jul 2017 12:00:16 +0000

San Francisco-based agency Muh-tay-zik Hof-fer has three new hires to announce today, all aimed at rounding out the agency's leadership team. At the beginning of the year the agency elevated four of its executives-including director of creative services, Katy Aquino and director of media, Eric Perko-to partners. The agency announced today that it has hired...


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Here’s One Way Snapchat Plans to Make Mobile Revenue Outside of Its Own Advertising

Thu, 27 Jul 2017 11:00:39 +0000

In June, Snapchat acquired location-based data company Placed to beef up its measurement tools that help advertisers know if their digital ads actually persuaded someone to a store. Now, a new campaign for STX Entertainment gives a peek at how Placed will become a revenue opportunity for Snap. While Placed is run independently and has...


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Larry David Made Another Season of Curb Your Enthusiasm Because He Was Tired of Being Asked About It

Thu, 27 Jul 2017 01:59:46 +0000

To everyone who asked Larry David over the past six years whether he would make another season of Curb Your Enthusiasm: Congratulations; you wore him down. David told reporters at the Television Critics Association's summer press tour in L.A. that he decided to make Season 9 of Curb, which premieres Oct. 1 on HBO, in...


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HBO Sets 2 Jon Stewart Specials and Defends Its Controversial Modern-Day Slavery Drama

Wed, 26 Jul 2017 23:26:18 +0000

Two months after pulling the plug on its long-in-the-works animated project with Jon Stewart, HBO has set two specials with the former Daily Show host. Stewart will appear in his first stand-up special in 21 years for the network and will also host the annual Night of Too Many Stars benefit for Next for Autism,...


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Facebook Raked in $9.16 Billion in Ad Revenue in the Second Quarter of 2017

Wed, 26 Jul 2017 21:14:40 +0000

Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47 percent increase over the same quarter last year. In its quarterly earnings report released today, the social giant beat analysts' expectations with a total revenue of $9.3 billion--an increase of 45 percent year-over-year. Mobile now makes up around 87 percent...


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Twitter’s Notifications Tab Just Got Much More Crowded

Wed, 26 Jul 2017 20:45:31 +0000

Twitter quietly tweaked its notifications tab in its flagship iOS and Android applications and the web. Twitter confirmed the update to Social Pro Daily, saying that it began testing the additional notifications with "certain types of users" last year before launching the feature to all iOS, Android and web users last week. The social network...


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Fusion TV-led Creative Thread Foundation Aims to Increase Diversity in Media & Entertainment

Wed, 26 Jul 2017 19:59:24 +0000

You can talking about wanting a more inclusive media and entertainment scene, or you can work to create a more inclusive media and entertainment scene. Today, more than 60 organizations joined together and announced their plan for doing just that with the introduction of the Creative Thread Foundation. The foundation will be headed up by...


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These 39 Trends Are Ruling Back to School (and Work) on Pinterest

Wed, 26 Jul 2017 18:55:14 +0000

Like it or not, retailers' back-to-school promotions are rearing their ugly heads, and Pinterest dug into ideas that have been popular in searches and saves for its 2017 Back to School Report. Pinterest said in an email to Social Pro Daily that 11 million U.S. users saved nearly 45 million back-to-school-related ideas in 2016. The...


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