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Last Build Date: Tue, 23 Jan 2018 01:02:09 +0000

Copyright: Copyright 2018

M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot

Tue, 23 Jan 2018 00:30:01 +0000

Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M's is returning to the game after three years away. BBDO in New York is behind...

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Amazon Go Has the Potential to Change How Customers Think About Automation

Mon, 22 Jan 2018 23:10:13 +0000

Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don't need to start panicking, one industry...

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Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

Mon, 22 Jan 2018 21:15:32 +0000

News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its platform, then it should pay publishers a carriage...

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The Cast of Stranger Things Owned the SAG Awards Red Carpet on Twitter

Mon, 22 Jan 2018 20:55:21 +0000

Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb...

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Facebook Inked a Big-Time Esports Livestreaming Pact With ESL

Mon, 22 Jan 2018 20:45:44 +0000

Esports giant ESL announced an agreement to bring two of its top competitions--the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit--exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages...

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How This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout Star at CES

Mon, 22 Jan 2018 20:16:00 +0000

Netflix's bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that...

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Google’s Art Selfies Are Fun but Stir Up Potential Privacy Concerns

Mon, 22 Jan 2018 19:55:57 +0000

Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google's database, has already seen more than 30 million downloads, according to the company. While most of the internet...

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Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

Mon, 22 Jan 2018 19:50:04 +0000

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new study from brand experience shop AgencyEA. "All they know is they want tech at their events, but they don't necessarily...

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The AFC Championship on CBS Delivers Goliath-Like Ratings

Mon, 22 Jan 2018 19:14:27 +0000

Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast...

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Subaru’s Doggie Drivers Are Back, and Just Rollin’ Along, in New Ads

Mon, 22 Jan 2018 18:06:58 +0000

They'rrrre back. The Barkleys, Subaru's family of dogs that drive like people--well, better than some people we know, actually--return in four comical commercials that broke during the Screen Actors Guild Awards telecast last night. "This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and...

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