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Last Build Date: Tue, 17 Oct 2017 04:01:03 +0000

Copyright: Copyright 2017

Snapchat and NBCUniversal Are Creating a Digital Content Studio for Scripted Shows

Tue, 17 Oct 2017 04:01:03 +0000

Snapchat is delving deeper into the world of original programming, thanks to new partnerships with NBCUniversal and the Duplass Brothers. With a digital content studio in Santa Monica, Calif., Snap Inc. and NBCUniversal said today they're developing and producing original content in the form of scripted shows and other genres. The joint-venture studio will be...

Here’s What Marketers Need to Know About Voice Search

Tue, 17 Oct 2017 00:00:37 +0000

It's one thing to build a useful voice skill or app, but quite another for consumers to actually find it. That's because people need to know a particular skill or app exists before they can use it, and today's voice discovery tools are about as basic as a Yahoo search circa 1995. Amazon publishes a...

How Brands Are Using AR to Engage Consumers and Measure Results

Mon, 16 Oct 2017 23:45:38 +0000

In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched...

Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

Mon, 16 Oct 2017 23:45:20 +0000

As vp of emerging experiences at digital shop Rain, Greg Hedges' job is to stay abreast of up-and-coming technologies like AR, VR and voice and vet them for brands like Campbell's, Starbucks and Walmart. As Rain's eighth hire in 2011--the agency now has 70 employees in New York, Utah and Nicaragua--Hedges has seen lots of...

GYK Antler’s Independent Spirit Shapes Its Client Work

Mon, 16 Oct 2017 23:45:01 +0000

GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto. "Many of the brands we work with have the same kind of independent spirit," said CEO and president Travis York, a Granite State native who has spent the past decade helping to shape the shop into a digital-first,...

Kate Lanphear Named Creative Director of Marie Claire

Mon, 16 Oct 2017 22:20:04 +0000

Kate Lanphear has been named creative director of Hearst Magazines' Marie Claire, replacing Nina Garcia who was recently named editor in chief of Elle. "Kate is one of the most creative, stylish, sought-after talents in fashion today," said Marie Claire editor in chief Anne Fulenwider, announcing the hire. "Her discerning eye for smart style will...

2 More Agencies Launch Experiential Divisions to Meet Rising Client Demand

Mon, 16 Oct 2017 20:26:42 +0000

As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down. The numbers strongly support this trend. According to research...

LinkedIn Linked Up With Smartphone Maker Huawei

Mon, 16 Oct 2017 19:20:00 +0000

LinkedIn announced that it is now integrated with the Emui 8 Android operating system for smartphones from Huawei. Huawei smartphone users with the new Emui 8 OS will be able to connect directly to their LinkedIn accounts, and profile information on their contacts will be directly integrated into the address books on their devices. The...

These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

Mon, 16 Oct 2017 18:21:38 +0000

Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films--which have been running in their entirety during commercial breaks....

Facebook: Here’s How to See Who You’ve Unfollowed on Mobile

Mon, 16 Oct 2017 17:50:01 +0000

Have you ever wanted to see a list of the Facebook friends, pages and groups you've unfollowed? Our guide will show you how to access this list within the Facebook mobile application, and how to re-follow friends, pages and groups once you're there. Note: These screenshots were captured in the Facebook app on iOS. Step...

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Digital Parenting Resource BabyCenter Is Launching Its Own Roku Channel

Mon, 16 Oct 2017 17:00:11 +0000

BabyCenter provides pregnancy and parenting resources to more than 49 million parents each month. And it's continuing to expand into new technologies. Last year, BabyCenter launched the first Amazon Alexa voice skill for expectant parents called "My Pregnancy." Today the company, which is a part of the Johnson & Johnson family, is announcing its own...

Facebook Is Taking Aim at LinkedIn Again By Testing a Résumé Feature

Mon, 16 Oct 2017 16:55:05 +0000

Facebook continued to encroach into traditional LinkedIn territory with its test of a r?sum? feature. Jane Manchun Wong, a computer science undergrad at the University of Massachusetts Dartmouth, shared screenshots of the feature with The Next Web director of social media Matt Navarra. New! Facebook is testing a Resume / CV feature for job hunters...

Blade Runner 2049 Is a Good Movie. Why Wasn’t It a Box Office Hit?

Mon, 16 Oct 2017 16:17:05 +0000

For the second weekend in a row, Blade Runner 2049 underperformed at the box office. While it was the top movie in its opening frame of Oct. 6-8, it took in only about $33 million, well under the $40-50 million that had been forecast. This weekend, it slipped to the No. 2 slot, dropping by...

Weinstein Co. Receives Emergency Investment From, and Begins Sales Talks With, Colony Capital

Mon, 16 Oct 2017 15:10:43 +0000

The flailing Weinstein Co. announced today that it has received an emergency cash infusion from Colony Capital, and is in negotiations to sell "a significant portion" of its assets to the international investment firm. Mounting rape and sexual assault charges against co-founder Harvey Weinstein has left the brand increasingly radioactive, as companies reassess deals with...

British Fashion Brand Jigsaw Bucks Xenophobia With Pro-Immigrant Ads

Mon, 16 Oct 2017 15:04:22 +0000

A British fashion brand is meeting anti-foreign sentiment in that country with a campaign celebrating immigration and diversity. Jigsaw's new subway ads feature models from a range of ethnic backgrounds wearing the designer's 2017 fall/winter collection under a simple headline--a heart icon, and the word immigration. That is, an imperative: "Love immigration." A longer, copy-only...

Havas Uses Bad Haircuts and a Sloth to Introduce Bed-in-a-Box Brand Tulo

Mon, 16 Oct 2017 14:29:58 +0000

Bowl haircuts. T.P. made of sandpaper. An adorably creepy sloth. All of these elements, plus an obnoxious emoji, come together in silly new spots from Havas. What are they advertising? Tulo, the new bed-in-box brand from retailer Mattress Firm, of course! "We're hoping this work breaks through by showing consumers what life would be like...

Why Instagram Tweaked the Call-to-Action Bar on Sponsored Posts

Mon, 16 Oct 2017 14:00:00 +0000

Instagram Monday introduced a small change to its call-to-action bar. Rather than defaulting to blue, the CTA bar will appear in colors that complement the content in sponsored posts. Instagram said in an email to Social Pro Daily explaining the change, "We wanted to strip the noise from surfaces where content should be the focus,...

Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC

Mon, 16 Oct 2017 13:23:52 +0000

Dating app Hinge's new out-of-home campaign in New York City is deceptively simple. There's more going on than initially meets the eye--including data mining behind the scenes, copywriting that cleverly embodies the brand promise, and contextual placement that should bring a smile to those who encounter the work. Hinge differs from rivals like Tinder in...

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What Facebook and Instagram Synergy Means for Influencer Marketing

Mon, 16 Oct 2017 13:00:01 +0000

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that Facebook is using both platforms to increase overall user engagement. At...

This Emotional World Food Day PSA Reminds Us That Hunger Has No Face

Mon, 16 Oct 2017 12:00:17 +0000

According to the USDA, more than 41 million Americans--including 13 million children--go hungry each day. In honor of World Food Day, Feeding America released an extended PSA that's sure to tug on a few heartstrings while reminding viewers that hunger is not limited to any one group. Chances are it has at some point affected...

Venmo Wants to Turn Its Brand Into a Verb, Just Like Google

Mon, 16 Oct 2017 11:00:14 +0000

Google, Instagram and Netflix all have one thing in common: They are brands that have become so synonymous with the industries that they specialize in that they've become verbs. PayPal's Venmo wants in on that space too and it's launching a campaign called "Blank Me" today that puts a fun twist on its peer-to-peer payment...

Rent the Runway’s National Campaign Wants You to Convert Your Closet Into Anything You Want

Mon, 16 Oct 2017 11:00:06 +0000

Think of all the things you could do with your closet if you didn't have to waste the space storing all of those pesky clothes that you don't even really wear. You could convert that closet into meditation space or a little cocktail or coffee bar--the options are pretty endless (depending on the size of...

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

Mon, 16 Oct 2017 02:00:31 +0000

A simple choice between A and B can say a lot about a person--or, in the case of 9GAG's just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users around the globe, teamed up with research firm GfK to create a simple "would you rather" questionnaire meant...

5 Lessons the Fast-Food Industry Can Teach Brands About Disruption

Mon, 16 Oct 2017 02:00:31 +0000

Staring across the digital landscape, the word "disruption" has become an increasingly familiar mantra. However, rather than making the necessary revolutionary changes that will protect and grow their business, many organizations are instead choosing to continuously make marginal improvements to the status quo. Isn't that missing the whole point? In a world where technology and... Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

Mon, 16 Oct 2017 02:00:22 +0000

It all started with Little House on the Prairie. As a young teacher working in a Bronx, N.Y., public high school in the late '90s, Charles Best was eager for his students to read the series of American children's novels written by Laura Ingalls Wilder, but found himself making photocopy after photocopy of the one...

Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

Mon, 16 Oct 2017 02:00:22 +0000

The data-obsessed advertising industry loves to study itself, but this year's crop of papers provided conflicting narratives. A YouGov survey released in March surprised many by revealing that 61 percent of Americans actually like the advertising they see. But don't break out the champagne yet, because six months later, a Morning Consult survey found that...

Adweek’s Brand Visionary: Anna Wintour Changed Publishing and Fashion With Inimitable Style

Mon, 16 Oct 2017 02:00:17 +0000

When reading about Anna Wintour, one inevitably comes across phrases like "fashion icon" and "legendary editor." While both are unequivocally true, to celebrate Wintour solely for her role as media's most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Cond? Nast artistic director has an influence...

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Hustler Publisher Took Out a Full-Page Ad Offering $10 Million for Information to Impeach Trump

Sun, 15 Oct 2017 18:33:01 +0000

Hustler publisher Larry Flynt will pay top dollar for information that could lead to the impeachment of President Trump, and he took out a full-page ad to say so in the Sunday edition of the Washington Post. The ad is a block of text from Flynt and Hustler magazine, offering a $10 million reward for...

As Its Brand Becomes Toxic, Weinstein Co. Reportedly Will Either Be Sold or Shut Down

Fri, 13 Oct 2017 19:26:54 +0000

As dozens of horrific allegations involving sexual assault and harassment continue to mount about media mogul Harvey Weinstein, Weinstein Co.--which fired him on Sunday night--has reportedly decided that the movie and TV studio will be either be sold or shut down. The board of directors for Weinstein Co.--founded in 2005 by Weinstein and his brother...

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Spark Foundry Picks Up Mattress Firm’s $250 Million U.S. Media Account

Fri, 13 Oct 2017 17:47:58 +0000

Mattress Firm, America's largest specialty mattress retailer, has named Publicis Groupe's Spark Foundry as its U.S. media agency of record after a review. This news marks the second recent agency change for the company. In May, it announced that Droga5 would be its new creative partner and launched a new campaign called "Technology to Power...