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Last Build Date: Tue, 25 Apr 2017 01:26:06 +0000

Copyright: Copyright 2017
 



Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC

Mon, 24 Apr 2017 23:06:31 +0000

Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat. See, Martin is a talking dog who's as prone to existential crises as he...


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Twitter’s New COO Talks User Growth, the NFL and the Company’s NewFronts Debut

Mon, 24 Apr 2017 23:03:45 +0000

Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter? Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what's required to be an executive at Twitter. I was in the military as a communications officer, where I...


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Nielsen Social Content Ratings, Week of April 17: El Clasico Is Tops

Mon, 24 Apr 2017 22:55:51 +0000

The beautiful game topped the Nielsen Social Content Ratings for the week of April 17, as the latest El Clasico soccer match--FC Barcelona 3, Real Madrid 2--generated 5.051 million interactions across Facebook and Twitter. El Clasico far outdistanced the National Basketball Association playoff tilt Thursday night, in which the visiting Cleveland Cavaliers topped the host...


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AT&T Is Moving Its Entertainment Group Leadership From Atlanta to Los Angeles

Mon, 24 Apr 2017 22:07:48 +0000

America's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national headquarters in Dallas. "Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas," a company spokesman confirmed today. Leaders at AT&T's agency partners BBDO...


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LinkedIn Says It Now Has 500 Million Users

Mon, 24 Apr 2017 21:44:27 +0000

More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...


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Microsoft Dynamics 365 for Sales Is Now Integrated With LinkedIn Sales Navigator

Mon, 24 Apr 2017 21:05:54 +0000

Microsoft announced Monday that its Dynamics 365 integrated enterprise resource planning and customer relationship management system completed a new integration with LinkedIn. Microsoft executive vice president, cloud and enterprise group Scott Guthrie announced in a blog post that Dynamics 365 for Sales can now deliver insights from LinkedIn Sales Navigator. Microsoft announced last June that...


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Colors, Subjects and Styles: Three Visual Trends for Spring and Summer

Mon, 24 Apr 2017 20:30:08 +0000

Visual media is taking over the digital and social media landscape. Indeed, the demand for high-quality images, video, infographics and other visual content has only increased in recent years, and it is expected to continue indefinitely. While the need for visual media never abates, what does change are the styles and trends. Image marketplace EyeEm...


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Virgin Atlantic’s First Branded Podcast Tells the Stories Behind Pioneering Entrepreneurs

Mon, 24 Apr 2017 20:09:52 +0000

What do MTV's The Real World and The Onion have in common? They were both founded by entrepreneurs with visions that paved the way for new industries like reality television and satirical news. That's the premise of The Venture, a new branded podcast created by Virgin Atlantic and Gimlet Creative--the advertising arm to podcasting company...


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NPR Ombudsman: Staff Diversity Stats a ‘Disappointing Showing’

Mon, 24 Apr 2017 19:59:56 +0000

NPR ombudsman Elizabeth Jensen was blunt in her assessment of NPR's latest stats on staff diversity in the newsroom. "There's simply no way around it," she wrote. "If the goal is to increase diversity in the newsroom, last year's was a disappointing showing." As of Oct. 31, 2016, the newsroom staff of 350 was 75.4...


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Deutsch Welcomes New Group Planning Director to Its New York Office

Mon, 24 Apr 2017 19:37:59 +0000

Deutsch recently welcomed Michelle Rowley as group planning director on Johnson & Johnson's global Acuvue account and new business efforts. She started in the role on April 3. "Michelle's passionate about finding strategic insights that will take our creative and our client's business to new levels," Deutsch New York CEO Val DiFebo said in a...


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