Subscribe: Mediaweek - News
http://feeds.feedburner.com/Mediaweek-Breaking-News
Preview: Mediaweek - News

Adweek Feed



Breaking News in Advertising, Media and Technology



Last Build Date: Sat, 24 Jun 2017 20:34:06 +0000

Copyright: Copyright 2017
 



‘We’re the Superhumans’ Wins Film Grand Prix at Cannes to Massive Applause

Sat, 24 Jun 2017 19:14:18 +0000

CANNES, France--Much like at the Oscars, certain work feels made to be awarded at Cannes; the shower of Lions is evident well before the week begins. This can be both a blessing and a curse: An agency goes home with lots of Lions, and a suddenly contrary industry can name 20 other campaigns that should...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/superhumans-fi-2017-150x150.jpg




Cannes’ Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden

Sat, 24 Jun 2017 17:25:04 +0000

CANNES, France--A new national identity for those with no nation. A bold way to ramp up voter turnout. A young woman who kicks social norms in the teeth, and an even younger one who became a global face of resilience. These are the campaigns honored today with some of the Cannes Lions International Festival of...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/titanium-winners-hed-page-2017-150x150.jpg




Fearless Girl’s Dominating Run at Cannes Ends With 4 Grand Prix and 18 Total Lions

Sat, 24 Jun 2017 17:24:56 +0000

CANNES, France--It's official: Fearless Girl is one of the most highly honored campaigns in the history of the Cannes Lion International Festival of Creativity. The Wall Street statue, created by agency McCann New York for State Street Global Advisors as a way to encourage more companies to put women in leadership, today won its fourth...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/fearless-girl-grand-prix-full-hed-2017-150x150.jpg




180LA Wins Second Grand Prix at Cannes, in Integrated, For Turning Boost Mobile Stores Into Polling Sites

Sat, 24 Jun 2017 17:12:59 +0000

CANNES, France--180LA's campaign to tackle a systemic issue--voter suppression--with its "Boost Your Voice" campaign for Boost Mobile earned the agency another Grand Prix at the Cannes Lions festival, this time in the Integrated category. Many of Boost Mobile's stores are located in lower-income areas, where counties across the country have been closing down polling places,...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/boost-your-voice-hed-2017-150x150.jpg




Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith

Sat, 24 Jun 2017 14:44:31 +0000

CANNES, France--There aren't too many brands that would allow a designer to flip its logo upside down, but Adidas Originals believes in giving its creative partners room to show the shoemaker in a different context. After the brand's session on the Lumiere stage at the Palais, creative leaders and brand partners--including designer Alexander Wang and...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/adidas-creativity-CONTENT-2017-150x150.jpg




This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs

Sat, 24 Jun 2017 14:27:42 +0000

CANNES, France--From winning awards to running around for meetings and panels, Cannes can be a stressful week. So, San Francisco-based Heat built a Facebook Messenger chat bot that plays off your emotions. "I think the technology is really exciting, especially because to me it seems like a way faster interface to use in interactive concepts,...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/griner-loop-PAGE-2017-150x150.gif




The 8 Stages to Snapchat’s Extremely Buzzy 3-Year Ride at Cannes

Sat, 24 Jun 2017 14:10:54 +0000

The Snapchat-branded Ferris wheel at this year's Cannes Lions International Festival of Creativity is quite appropriate, as it's been a wild ride for the messaging app at the past three editions of the gathering in France. Snapchat founder and CEO Evan Spiegel took Cannes by storm in 2015, at the ripe young age of 25,...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/snapchat-cannes-spiegel-hed-2016-150x150.png




Billy Bush Exclusive Helps THR Reach New Web Traffic Heights

Sat, 24 Jun 2017 12:30:28 +0000

Photo by: Frank W. Ockenfels III On May 21, The Hollywood Reporter blasted out an irresistible exclusive by Marisa Guthrie and Lacey Rose headlined "Billy Bush Breaks His Silence on Trump, the 'Access Hollywood' Tape, NBC and a Comeback Plan." Immediately and widely picked up, the article was consumed in May by roughly two million...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/THRBillyBushCover_Featured-150x150.jpg




Sir John Hegarty and 4 Stars From Adweek’s Creative 100 on How Creativity Can Change the World

Sat, 24 Jun 2017 10:42:06 +0000

CANNES, France--Adweek celebrated the 2017 version of our Creative 100 with an event Tuesday in Cannes, featuring a panel about storytelling with Sir John Hegarty, BBH founder and Screenvision Creative Chair in Residence. After the talk, we caught up with Hegarty, as well as four of our Creative 100 honorees, to talk about the state...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/john-hegarty-creative-100-fi-2017-150x150.jpg




A Stand-Alone App for Creators of Facebook Live Videos Is on Its Way

Sat, 24 Jun 2017 00:30:32 +0000

Facebook is developing a stand-alone application for creators of Facebook Live videos, which will debut as an update to its stand-alone Facebook Mentions app for celebrities, public figures and journalists. Product director Daniel Danker announced the app during a panel at VidCon this week, The Future of Facebook Video. Danker said the app will be...


Media Files:
http://www.adweek.com/wp-content/uploads/2017/06/ManSmartphoneFacebookLiveHero-150x150.jpg