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Last Build Date: Tue, 22 Aug 2017 21:07:56 +0000

Copyright: Copyright 2017
 



Facebook Details Hard Questions Regarding Deceased Users’ Accounts

Tue, 22 Aug 2017 20:20:32 +0000

The most recent installment of Facebook's Hard Questions series focuses on how to handle the profiles of people who have passed on. Director of global policy management Monika Bickert said that while certain actions, such as cutting off birthday reminders, go without saying, Facebook often runs into dilemmas such as: What to do when there...


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Time Out Magazine Rolls Out 8th U.S. Print Edition in Philadelphia

Tue, 22 Aug 2017 19:30:22 +0000

This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line caption, below a picture of a rainbow-colored crosswalk....


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NowThis and Thrive Global Are Creating a Video Series on Wellness Tips for the Millennial Woman

Tue, 22 Aug 2017 19:04:53 +0000

Social news site NowThis is working with Thrive Global, the wellness site started by HuffPost founder Arianna Huffington on a new digital series aimed at Millennial women. It's a partnership that is meant to highlight and merge each organization's strength-NowThis's strength in producing and distributing on social with Thrive Global's subject matter expertise in healthy...


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Jonathan Tepperman Is Foreign Policy’s New Editor in Chief

Tue, 22 Aug 2017 18:59:42 +0000

Jonathan Tepperman has been named editor in chief of Foreign Policy, a role he will take on late next month. "We are delighted to have an editor-in-chief with Jonathan's experience and deep knowledge of global affairs join the FP team," said Timothy O'Shaughnessy, president and chief executive officer of FP parent Graham Holdings Company in...


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The Village Voice Will Stop Producing Its Free Weekly Print Edition

Tue, 22 Aug 2017 18:36:24 +0000

Soon enough, The Village Voice will no longer be found among the colorful distribution boxes around the city bearing the gifts of free print. The publication announced today that will stop producing the print edition of the weekly that it has offered for free since 1996. No specific end date has yet been set. "When...


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Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Tue, 22 Aug 2017 18:25:53 +0000

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on our platform." Publishers can upload multiple versions...


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BBH Promotes From Within, Naming the First CEO of Its L.A. Office

Tue, 22 Aug 2017 18:00:31 +0000

BBH L.A. has named its first CEO by promoting from within its own ranks. Frances Great, who has been the office's managing director since 2015, will serve as chief executive officer, effective immediately, BBH Global CEO Neil Munn announced today. "Frances and the BBH L.A. team have successfully established the agency as a leader in...


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Indie Agency David&Goliath Shores Up Its Leadership Team With the Hiring of a New President

Tue, 22 Aug 2017 17:31:38 +0000

David&Goliath today named former consultant and ad industry veteran Yumi Prentice as its new president, effective Sept. 5. It marks the latest in a series of changes for the Los Angeles-based independent agency, which is perhaps best known for campaigns promoting Kia and Jack in the Box. Prentice replaces Brian Dunbar, who left David&Goliath in...


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The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017

Tue, 22 Aug 2017 17:19:16 +0000

This week, agency leaders and consultants alike agreed that a never-ending pitch cycle has become the new normal on the media side of the ad industry. But like every large-scale action, this one carries an equal but opposite reaction: fewer creative agency reviews around the world. According to the latest New Business League report from...


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How to Rebuild Trust in the Agency-Marketer Relationship

Tue, 22 Aug 2017 17:03:28 +0000

"Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships." --Steven Covey I have just reached the 90-day mark in my role leading the 4A's, and one thing has been made exceedingly clear to me over the past few months: Before we can...


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Facebook Safety Check Will Soon Be Much More Accessible

Tue, 22 Aug 2017 17:00:04 +0000

Facebook is adding its Safety Check feature to its favorites menu, giving users quicker access. The social network said in a Disaster Response on Facebook post that users now have "a single place to go to see where Safety Check has recently been activated, get the information you need and potentially be able to help...


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Why Kind Dumped 45,000 Pounds of Sugar and Sculpted Children Out of It in Times Square Today

Tue, 22 Aug 2017 16:41:30 +0000

Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of...


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Peanut’s Social Networking App for Moms Launched on Android

Tue, 22 Aug 2017 16:30:52 +0000

Peanut launched its social networking application for mothers on Android. Available in the U.S., Canada and the U.K., the app uses machine learning and a "smart algorithm" to connect women based on their shared interests, values and more. Upon creating a Peanut account, users are asked questions related to their current pregnancy and/or existing child(ren)....


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LinkedIn Users Can Finally Upload Videos

Tue, 22 Aug 2017 16:00:29 +0000

LinkedIn has begun rolling out the ability for users to upload videos. Group product manager Pete Davies announced in a blog post that the professional network started testing the feature last month, and he shared examples from Edwin Rhemrev, Madison Allen and Chris Chien. LinkedInVideo from SocialTimes on Vimeo. Davies said the feature is being...


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Volvo’s Remarkable New Films About Human Achievement Don’t Look Much Like Ads at All

Tue, 22 Aug 2017 15:19:43 +0000

Volvo journeys to the bottom of the sea and explores the remarkably resilient recesses of the human mind in these evocative, intense and ultimately uplifting brand films from London agency Valenstein & Fatt. Keeping the cars themselves mostly in the background, directors Edward Lovelace and James Hall (aka, D.A.R.Y.L.) tie the automaker's quest for innovation...


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Monday’s Solar Eclipse Cast a Dramatic Shadow Over Twitter and Facebook

Tue, 22 Aug 2017 14:55:46 +0000

Monday's solar eclipse spurred more than 9 million tweets globally, along with 240 million interactions (posts, Reactions, shares and comments) from over 66 million Facebook users. Twitter shared the map below, illustrating how the volume of conversation about the eclipse aligned with its path across the U.S. As #Eclipse2017 gets underway on the west coast,...


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Silicon Valley’s Martin Starr Chills in the ‘No Pressure Zone’ in Hotwire’s Surreal New Ads

Tue, 22 Aug 2017 14:12:23 +0000

Shopping for a good price on a hotel room can be stressful, with deals coming and going all the time. But with Hotwire, you don't have to stress out, because there are good deals all the time, the online travel brand says in a new campaign from Heat. This is dramatized in trippy fashion in...


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3 Reasons Why Reddit’s Video Advertising Is a Big Deal

Tue, 22 Aug 2017 13:00:24 +0000

If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added self-service video advertising to the mix and received $200 million in funding, which put its valuation at $1.8 billion. Reddit is a real internet powerhouse, and there's probably no better platform for...


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Was VW’s I.D. Buzz, the Reincarnation of Its Iconic Microbus, Destined to Be Electric?

Tue, 22 Aug 2017 13:00:13 +0000

Over the weekend, Volkswagen delivered a piece of news that went straight to the hearts of aging hippies and their corresponding millennial aspirants: The legendary VW bus is coming back. And not only that, it's going to be electric. Hold your horsepower--the bus won't be back until the 2020 model year, and there's no word...


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DraftKings Summons a Daft Doctor to Cure What Ails Fantasy-Football Fans

Tue, 22 Aug 2017 12:25:31 +0000

If you're suffering from silly-sounding, made-up ailments related to fantasy sports, the DraftKings doctor will see you now. That's Dr. Aftkings (see what they did there!?), who stars in a series of ads from Deutsch that began rolling out last week. In the spot below, the doofy doc dispenses a daffy diagnosis to a distraught...


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Contrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar Stores

Tue, 22 Aug 2017 12:00:39 +0000

We've been hearing about the death of retail for years now. An April report by Credit Suisse predicted that 8,600 brick-and-mortar stores will padlock their doors this year--a shakeout that dwarfs the closings seen even in the wake of the Great Recession. Malls in particular face the bleakest future, with somewhere around a quarter of...


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Brands’ Digital Transformations Are Leading to More Collaboration and New Business Models

Tue, 22 Aug 2017 12:00:25 +0000

Foursquare made its buzzy launch at the 2009 South by Southwest as a check-in app allowing users to share their current location with their friends. Even though the app faded in popularity over time, the New York-based firm still spends plenty of time focused on its consumer-facing apps. However, watching Foursquare's move into the business-to-business...


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In an All Too Familiar Story, 4 Top Editors Are Out at the Los Angeles Times

Tue, 22 Aug 2017 11:10:40 +0000

The words used to describe what went down yesterday at the Los Angeles Times-purge, restructuring, and, most frequently, shakeup-carry a sense of familiarity for the Los Angeles Times in the era of Tronc (n?e Tribune Publishing) ownership. In this latest, editor and publisher Davan Maharaj, a 28-year veteran of the publication, is out, along with...


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BuzzFeed’s Tasty and Nifty Brands Are Finally Joining Snapchat Discover

Tue, 22 Aug 2017 10:00:36 +0000

Out of the frying pan and into the filter--BuzzFeed's Tasty and Nifty franchises are joining Snapchat Discover in early September. Tasty, where viewers can see trendy recipes presented in a short amount of time, has averaged a total of 2.3 billion views every month on every platform since its launch in 2015, and Nifty, which...


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Bob Guccione Jr. Wades Into a Crowded Field With WONDERLUSTtravel.com

Tue, 22 Aug 2017 04:00:39 +0000

Travel website Wonderlust was originally scheduled to launch in the fall of 2016. But just like a trip to a remote destination can sometimes gather additional hours and extra baggage, it is only today that the site is live. At the URL WONDERLUSTtravel.com. "We simply weren't ready," Guccione Jr. tells Fishbowl. "The site wasn't good...


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Here’s How the NFL Plans to Bounce Back From Last Year’s Ratings Drop

Mon, 21 Aug 2017 23:28:06 +0000

With two-and-a-half weeks until the start of the 2017 National Football League season, is everyone really ready for some football? The answer could prove more complex than catching an Eli Manning spiral. Fox and CBS--which hold the rights to the Sunday afternoon games--saw single-digit audience declines from the 2015 to 2016 season. ESPN's Monday Night...


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Remember Mediapalooza? This Fall Will Bring Another Wave of Media Reviews With No End in Sight

Mon, 21 Aug 2017 23:26:14 +0000

It's happening again. Just over two years ago, several of the world's largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave later dubbed "Mediapalooza." Industry leaders now see that headlining shift as a harbinger of things to come. In addition to...


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Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

Mon, 21 Aug 2017 23:25:15 +0000

What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube? For Gen Z, the video platform has become an integral part of the yearly late-summer ritual, providing product suggestions, style inspiration, DIY...


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Q&A: Entercom Sports’ President on Going From Pro Team Exec to Running the Company’s Radio Business

Mon, 21 Aug 2017 23:24:19 +0000

Adweek: Talk about your move to Entercom Sports. Mike Dee: Entercom chief executive David Field initially reached out to me. He and I have known one another for about 15 years dating back to my time with the Boston Red Sox [as chief operating officer] and their relationship with WEEI [sports radio in Boston], an...


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Nielsen Social Content Ratings, Week of Aug. 14: Game of Thrones Rules; Football Is Coming

Mon, 21 Aug 2017 22:45:06 +0000

Game of Thrones continued its reign over the Nielsen Social Content Ratings, but its grip on the crown is showing signs of loosening. The penultimate episode of the HBO drama's seventh season totaled 2.518 million interactions across Facebook and Twitter during the week of Aug. 14, far outpacing ABC's airing of CMA Fest 2017 and...


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