Podcasting Resource

These Women Are Making Podcasting Less Bro-y

Thu, 05 Oct 2017 21:12:21 PDT

"After establishing WNYC Studios—a powerhouse of podcasting responsible for game-changing blockbusters like Radiolab—Walker seized the opportunity to flip the gender narrative by creating Werk It: A Women's Podcast Festival."

Better data proves podcasting's potential

Thu, 05 Oct 2017 21:05:15 PDT

""Recent IAB research conducted by PwC forecasts that podcast advertising revenues will top $220m in 2017, an 85pc leap from $119m in 2016," she says."

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

Thu, 05 Oct 2017 21:03:01 PDT

"These three facts tell us some important things about a millennial’s lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community."

How NPR Is Pushing The Podcast Industry Forward

Thu, 05 Oct 2017 21:01:18 PDT

"NPR, which began making podcasts over a decade ago, has a US audience of 11.4 million listeners and 80 million downloads monthly across 36 podcast shows. It’s been ranked consecutively for 13 months as the top podcast publisher by measurement firm Podtrac."

How 'S-Town' Fails Black Listeners

Thu, 05 Oct 2017 20:59:25 PDT

"By not delving into racism of small-town America, podcast listened to by millions removes "history of blackness""

How S-Town is upending the art of podcasting

Thu, 05 Oct 2017 20:57:30 PDT

"That S-Town is hard to classify is reflected in its marketing. Hosted by Brian Reed, a producer of This American Life, the seven-episode podcast was unusually coy about its subject matter and its relationship to Serial, Sarah Koenig's investigative podcast that became a viral juggernaut and revolutionized the form."

Why live podcasts are becoming a big deal this year

Thu, 05 Oct 2017 20:57:50 PDT

"Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations."

NPR names its first general manager of podcasting

Mon, 31 Oct 2016 08:16:57 PDT

"NPR on Friday appointed its first general manager of podcasting, yet another sign of the medium's growing importance."

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Mon, 31 Oct 2016 08:15:10 PDT

"NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends."

7 Tips and Tricks of Podcasting

Mon, 31 Oct 2016 08:13:38 PDT

"Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning."

Living, dying, and podcasting with Columbia football

Mon, 31 Oct 2016 08:11:50 PDT

"The podcasters figured that the marriage of one of the Ancient Eight’s winningest coaches and one of its least successful programs provided a compelling case study."

Students explore podcasting in classes, radio broadcasting

Mon, 31 Oct 2016 08:10:19 PDT

"McCarthy said that her interests in podcasting started when she discovered the fictional podcast “Welcome to Nightvale.”"

Why the Conversational Power of Podcasting Is the Future of Advertising

Mon, 31 Oct 2016 08:08:14 PDT

"Although the technology that made display and video advertising so insightful and data-driven is now coming to podcasting, it is indeed podcasting's relative lack of complication that has laid the foundation for this trusted conversation."

Starbucks debuts its own original content series, “Upstanders,” featuring video and podcasts

Mon, 31 Oct 2016 08:06:18 PDT

"The company this morning debuted its first-ever original content series called “Upstanders” which aims to inspire Americans with stories of compassion, citizenship and civility at a time when our nation could use a reminder of our core values."

Is Audible’s big entry into podcasting innovative enough to push the field forward?

Sun, 17 Jul 2016 14:03:16 PDT

""Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016.

Hot Pod: Will any of the companies trying to build the YouTube of podcasting succeed?

Tue, 05 Jul 2016 18:21:21 PDT

"The network is reportedly approaching 2 million downloads a month across all shows, a scale that’s been able to pull in enough advertising revenue to support both Hurley and Hackett, both of which now work full-time on Relay FM."

Podcasting: Fact Sheet

Mon, 20 Jun 2016 19:48:21 PDT

"Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013"

Malcolm Gladwell finally has a podcast, and it's worthwhile

Thu, 16 Jun 2016 16:40:01 PDT

"Acclaimed author Malcolm Gladwell has a new 10-episode podcast called 'Revisionist History.' "I want to shake people up for a little bit," he says about the show that premieres June 16. "

Podcasts are the future of investigative journalism, says Pandora Australia boss

Thu, 16 Jun 2016 16:35:01 PDT

"As print media revenues continue to decline, managing director of music streaming service Pandora, Jane Huxley, has predicted that podcasting will be the perfect vehicle for long-form journalism."

How Sarah Koenig, ‘2 Dope Queens’ and Other Women Are Revolutionizing the Way We Listen

Thu, 16 Jun 2016 16:30:10 PDT

"There’s a lot of mansplaining going on here."

How Empire magazine came to reign over podcasts, too

Mon, 23 May 2016 19:16:28 PDT

"“Every part of modern media brand has to punch its weight commercially,” White believes there’s only so far that a podcast can go by being just a marketing tool."

How Podcasting is Changing the Media Landscape

Mon, 16 May 2016 14:55:27 PDT

"Podcasts clearly stand the test of time, as both a leisure pastime and informational resource. Why are they so popular and what does that mean for your brand? Let’s find out."

Apple’s actual role in podcasting: be careful what you wish for

Sun, 08 May 2016 08:47:56 PDT

"Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road."

Podcasts Surge, but Producers Fear Apple Isn’t Listening

Sun, 08 May 2016 08:46:58 PDT

"He was talking about podcasting — radio-style shows made for the Internet that have, in recent years, exploded in popularity."

How brands can add value to podcasts in a golden age of listening

Fri, 06 May 2016 11:57:04 PDT

"Podcasts have been around for more than a decade. But recently, more than ever, I’m finding myself in conversations about shows I should be listening to."

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