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Published: Thu, 12 Oct 2017 16:20:43 +0000

Last Build Date: Thu, 12 Oct 2017 16:22:03 +0000

Copyright: 2017 ZimmComm New Media
 



ZimmCast 561 - Simon Pampena, Youth Ag Summit

Thu, 12 Oct 2017 16:20:43 +0000

This week's program comes to you from the Youth Ag Summit in Brussels, Belgium with featured moderator Simon Pampena, Australian Numeracy Ambassador and contributor to Science Channel's Outrageous Acts of Science. Jamie Johansen is on location there and talked with Simon about what he does which includes being a professional nerd and math comedian.

Simon also moderated the Summit in Australia two years ago. He says science, like agriculture, needs to become better at telling stories. He loves engaging with young people, motivating them and seeing them make connections and become agvocates. You can learn more in this week's program.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast561-10-11-17.mp3?dest-id=475434







ZimmCast 558 - Communicating with NAWG

Tue, 12 Sep 2017 15:48:07 +0000

This week's ZimmCast continues my series visiting with farm organization Directors of Communications. At the Farm Progress Show I sat down with Caitlin Eannello, National Association of Wheat Growers, to talk about her career choice and what the challenges of the job are.

Caitlin does not have a farm background but does have a passion to help farmers and a love of food! Prior to joining NAWG she worked with BIO, the Biotech Innovation Organization, and that set her up for the transition to her current job.

As an added bonus in this program I'm including an example of Caitlin's work. She set me up to interview the NAWG President, David Schemm, a Kansas farmer. David has been touring areas where wheat growers are suffering from drought conditions and we talk about their need for a new farm bill that takes into consideration resources to help them like crop insurance.

Both Caitlin and David are now members of the #GoldenMic Club. When will it be your turn?

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast558-9-12-17.mp3?dest-id=475434




ZimmCast 557 - Methane Concept Tractor from New Holland

Mon, 04 Sep 2017 12:37:49 +0000

Tractors running on alternative fuels are not new. But what is new is a concept tractor from New Holland that is powered with methane or CNG. To learn more I visited with Carlo Lambro, New Holland Brand President. We not only talked about the new machine but other products the company is bringing to the market.


“The new concept tractor powered by methane or CNG is the latest development in New Holland’s pursuit of sustainable and efficient technology through innovation,” said Carlo Lambro, New Holland Agriculture Brand President. “Its groundbreaking engine delivers the same performance and has the same durability as its standard equivalent, but with much lower running costs. It combines alternative fuels and advanced agricultural technology to create a vital link that closes the loop in the Energy Independent Farm™’s virtuous cycle by running on the energy produced from the land and waste products.”

Listen to my conversation with Carlo to learn more about what is new and his thoughts on a slowly improving market.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast557-9-4-17.mp3?dest-id=475434




ZimmCast 556 - Abe Hughes, Trimble

Mon, 14 Aug 2017 23:33:01 +0000

I thoroughly enjoyed working with Abe Hughes when he worked for New Holland and now he has just been appointed to worldwide general manager for Trimble’s Agriculture Division within the Resources and Utilities segment. So congratulations Abe! Abe has only been on the job a little while but I bothered him for a phone interview for this week's ZimmCast.

“I see Trimble’s innovation in precision agriculture, global presence, Vantage distribution network and OEM customers as key assets in Trimble’s success,” said Abe Hughes. “I’m excited to work with the Trimble team and our channel partners to drive the next phase of growth for the business.”

When you listen to our conversation you'll hear that excitement in Abe's voice. We discussed the recent acquisition announcement by Trimble of Müller-Elektronik to extend its precision agriculture capabilities from the vehicle to the implement. Abe explains what that means and from my perspective it is a pretty major step by Trimble. You'll learn more about what's going on with Trimble if you take a listen to the program.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast556-8-14-17.mp3?dest-id=475434




ZimmCast 555 - Legendary Buffalo Chip

Wed, 09 Aug 2017 15:44:19 +0000

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday.

For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of fuel to bikers as an educational and promotional opportunity. In this week’s program I not only talk with Woody as he pulled up to be first in line to fill his tank but also Robert White with RFA. They talk about the opportunity and what it means to everyone involved.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast555-8-9-17.mp3?dest-id=475434




ZimmCast 554 - New Presidents of AAEA and LPC

Thu, 27 Jul 2017 21:41:24 +0000

During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings.

In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic planning.

The new AAEA- The Ag Communicators Network website is now live!

Here you will find a new and improved, easy to use, platform responsive website that includes all you need to know about AAEA. We invite you to visit the site and familiarize yourself with our new menu items, social media links, partners, and more.

We will continue to update and review this new website. Historic information on ageditors.com can still be accessed for a limited time and will be downloaded and archived thereafter.

We hope you enjoy the new website and welcome all feedback and concerns.

Listen to the program to hear more from Julie about the coming year for AAEA.

After talking with Julie I share my conversation with Cindy Cunningham, new president of the Livestock Publications Council. Cindy says the "basis of the LPC is working to build professionalism and build networking and build relationships among ag communicators."

Cindy says that a challenge moving forward is the changing way people are getting information and making sure members are able to communicate in ways their audience wants.

List in for more about the outlook for the new year for LPC.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast554-7-27-17.mp3?dest-id=475434




ZimmCast 553 - FLM+ Acquires Harvest Marketing & PR

Thu, 20 Jul 2017 17:15:50 +0000

In this week's program I visit with Rob McClelland, FLM Harvest, about the merger/acquisition between FLM+ and Harvest and what it will mean to their customers and capabilities.

From the announcement:

The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.

“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”

FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast553-7-20-17.mp3?dest-id=475434




ZimmCast 552 - NCGA Communications

Sun, 09 Jul 2017 23:10:57 +0000

In this week's episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA).

Although Mary didn't imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary's background has suited her well to work on some of the challenges facing corn growers as you will hear her discuss in the program.

A topic that came up which is very near and dear to my heart right involves the word, measurement. This important concept should be pretty easy when you consider how many statistics are created by the digital data involved in today's communications channels. However, making sense of it, especially to measure return on investment, success, or even to figure out what your audience is thinking and what is really important to them is a big challenge. Mary talks about some ways NCGA is dealing with this issue.

I also like a few anecdotes Mary brings up about the work of some of the state affiliate organizations to NCGA. They are doing very valuable work on their own and Mary sees trying to foster good internal communications with them as a very important element of the work she does.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast552-7-10-17.mp3?dest-id=475434




ZimmCast 551 - ASTA Communications

Mon, 03 Jul 2017 15:10:31 +0000

A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA).

Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort.

Another project they talk about is one involving the Epcot International Flower & Garden Festival with an exhibit that focuses on the seed.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast551-7-3-17.mp3?dest-id=475434




ZimmCast 550 - NGFA Communications

Sun, 25 Jun 2017 23:54:22 +0000

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too.

So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the National Grain and Feed Association. Here is who they are.

The National Grain and Feed Association, founded in 1896, is a broad-based, non-profit trade association that represents and provides services for grain, feed and related commercial businesses.Its activities focus on enhancing the growth and economic performance of U.S. agriculture.

Sarah and I talked about how important digital and social media has become and how she sees NGFA using these tools more frequently to accomplish part of the organization's new strategic plan.

I hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast550-6-23-17.mp3?dest-id=475434




ZimmCast 549 - Managing Risk in Uncertain Times

Wed, 14 Jun 2017 14:37:09 +0000

In this week's program, Chuck talks with Chip Whalen, Commodity & Ingredient Hedging (CIH). The topic is uncertainty requiring flexibility. Think about how commodity prices are affected by weather, trade, exchange rates and more competition. There are more factors too.

So, how do farmers manage risk with the uncertainty we're seeing in the trade today? That's where Chip's expertise in the education and research area for CIH comes in handy. Farmers are becoming more and more sophisticated when it comes to working with new solutions to protect their prices and margins. So we talk about tools like using options instead of the cash market. With a volatile market is it possible to actually take advantage of it? Yes, it is possible and Chip will explain.

We hope you enjoy the program and thank you for listening!


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast549-6-14-17.mp3?dest-id=475434




ZimmCast 548 - Climate Change & Paris Agreement

Tue, 06 Jun 2017 17:04:54 +0000

Dr. Jay H. Lehr is senior fellow and science director of The Heartland Institute and Chuck's guest in this week's program.  They discuss the decision to pull the United States out of the Paris Climate Agreement and just how much science there is on climate change and its causes, especially as it relates to agriculture.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast548-6-6-17.mp3?dest-id=475434




ZimmCast 547 - Chat with IFAJ Presidents

Tue, 23 May 2017 16:20:17 +0000

During the Alltech Ideas Conference in Lexington, KY Cindy interviewed several of the leaders of the International Federation of Agricultural Journalists who were attending. Listen in to hear their thoughts from the Alltech ONE17.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast547-5-23-17.mp3?dest-id=475434




ZimmCast 546 - NAMA Reflections from Lynn Henderson

Tue, 16 May 2017 15:39:24 +0000

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with Agri-Marketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how it has grown.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast546-5-16-17.mp3?dest-id=475434




ZimmCast 545 - Passing of the NAMA Gavel

Mon, 01 May 2017 16:46:25 +0000

Interview with National Agri-Marketing Association (NAMA) outgoing president Matt Coniglio of Penton Agriculture/Farm Progress, and incoming NAMA president, Amy Bradford of GROWMARK.

 

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Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast545-5-1-17.mp3?dest-id=475434




ZimmCast 544 - Soil Health Initiative Announced

Wed, 26 Apr 2017 11:07:56 +0000

Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America's farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for generations to come.

 

Jamie Johansen interviews Wayne Honeycutt, President and CEO of the Soil Health Institute, about this effort.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast544-4-26-17.mp3?dest-id=475434




ZimmCast - 543 - 2017 Agri-Marketing Conference Preview

Thu, 13 Apr 2017 14:03:28 +0000

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28).

Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast543-4-12-17.mp3?dest-id=475434




ZimmCast - 542 - AeroVironment Quantix Drone

Fri, 07 Apr 2017 14:45:45 +0000

Matt talks with Chuck about AeroVironment's Quantix™ drone and AV Decision Support System™ (AV DSS) which has already been on display at World Ag Expo and National Farm Machinery Show. The product is expected to be available for commercial production and orders later this year.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast542-4-7-17.mp3?dest-id=475434




ZimmCast - 541 - Crappie Masters and Ethanol

Wed, 29 Mar 2017 16:31:26 +0000

Bass Pro Shops/Renewable Fuels Association Crappie Masters is the nation's premier crappie fishing tournament trail. Brian Sowers is the co-host of Crappie Masters TV and in this interview he talks about how the tournament has helped to educate recreational boaters about the use of 10% ethanol blended fuel.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast541-3-29-17.mp3?dest-id=475434




ZimmCast - 540 - Sara Steever, Spark Podcast

Wed, 22 Mar 2017 15:15:20 +0000

If you are planning your future, you should know that careers in agribusiness have never been more exciting or important. This podcast series features host Sara Steever interviewing women leaders in agribusiness to learn their secrets of success. “I’ll guarantee that every episode has the power to change how you see yourself now, and how you can move into your future,” says Steever.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast540-3-22-17.mp3?dest-id=475434




ZimmCast - 539 - Sara Wyant, Agri-Pulse Farm Bill Summit

Thu, 16 Mar 2017 23:10:52 +0000

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A preview of the Agri-Pulse Farm Bill Summit “Harvesting Farm Bill Perspectives” to be held March 20 at the National Press Club in Washington, D.C (8:00 am – 5:00 pm). This educational event promises to be a great exchange of ideas by some of the most experienced Farm Bill veterans.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast539-3-16-17.mp3?dest-id=475434




ZimmCast - 538 - AgLaunch Helping Startups

Wed, 08 Mar 2017 14:38:04 +0000

Chuck has a discussion with Pete Nelson, Chairman/CEO, AgLaunch about the programs they are conducting in 2017.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast538-3-8-17.mp3?dest-id=475434




ZimmCast - 537 - AgVocacy Bayer CropScience Style

Tue, 28 Feb 2017 15:42:23 +0000

In this episode, David Hollinrake, Marketing & Portfolio Management, Bayer, talks with Chuck about the annual AgVocacy Forum the company holds prior to the Commodity Classic.  Participants include ag media, farmers, foodies and more.  It's an open forum discussion on how to help people understand where their food comes from and the science used to feed a growing population.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast537-2-28-17.mp3?dest-id=475434




ZimmCast - 536 - An Auctioning Career

Fri, 17 Feb 2017 13:15:40 +0000

Chuck interviews Mark Stock, founder of Big Iron, an auction company.  They discuss the history of the company, type of auction work and specifically the Blue and Gold Benefit Auction to support Kentucky FFA at the National Farm Machinery Show.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast536-2-17-17.mp3?dest-id=475434




ZimmCast - 535 - Environmental Stewardship Award

Thu, 09 Feb 2017 22:46:42 +0000

Black Leg Ranch of McKenzie, N.D., was named national 2016 winner of the prestigious Environmental Stewardship Award Program (ESAP) for its commitment to protecting America’s natural resources in a flourishing operation . The award, presented this week at the 2017 Cattle Industry Convention and NCBA Trade Show in Nashville, Tenn., is sponsored by Dow Agrosciences, USDA Natural Resources Conservation Service, U.S. Fish and Wildlife Service, National Cattlemen’s Beef Association and the National Cattlemen’s Foundation.

Jamie Johansen talks with Jerry about the award.


Media Files:
http://traffic.libsyn.com/zimmcast/zimmcast535-2-9-17.mp3?dest-id=475434







































































































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