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Preview: Rex Hammock's RexBlog

Rex Hammock's RexBlog



Curating news about media, community and technology for people who aren't geeks. Maintained since August, 2000 by Rex Hammock, Founder/CEO of the content marketing and media firm, Hammock Inc..



Last Build Date: Tue, 18 Apr 2017 20:23:11 +0000

 



In-House Content vs. Out-House Content

Tue, 18 Apr 2017 20:20:53 +0000

Whenever you start reading analysis by an expert consultant who thinks a company like Pepsi is smart to create an in-house content (or other creative execution) agency for whatever reason, get ready for a trainwreck. Pepsi’s in-house content people blew it. However, an agency could have, as easily, blown it. But here’s how it should […]









Folio: Followup

Wed, 05 Apr 2017 18:02:22 +0000

I’ve now done something I never thought I’d have the chance to do: Follow up on a 20-year-old magazine cover story. And since I’ve only been on one magazine cover, this was my only shot. A shout-out thanks to Tony Silber who conceived the original story “way back when” (about custom publishers going digital in […]



@R eview | STown

Tue, 04 Apr 2017 03:50:37 +0000

More masterful work from the folks at This American Life.









To Infinity and Beyond

Thu, 23 Feb 2017 04:32:45 +0000

This is one of those events that seem historic in a galactic sort-of-way






A Few of the Thousand New Words That Made it Into the Dictionary

Sat, 11 Feb 2017 14:35:06 +0000

Words like photo bomb have made it into the Merriam-Webster Dictionary.