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Preview: Rex Hammock's RexBlog

Rex Hammock's RexBlog



Curating news about media, community and technology for people who aren't geeks. Maintained since August, 2000 by Rex Hammock, Founder/CEO of the content marketing and media firm, Hammock Inc..



Last Build Date: Mon, 27 Feb 2017 00:20:49 +0000

 






To Infinity and Beyond

Thu, 23 Feb 2017 04:32:45 +0000

This is one of those events that seem historic in a galactic sort-of-way






A Few of the Thousand New Words That Made it Into the Dictionary

Sat, 11 Feb 2017 14:35:06 +0000

Words like photo bomb have made it into the Merriam-Webster Dictionary.



The Optimization of ‘Huh?’

Thu, 12 Jan 2017 23:08:38 +0000

A national organization comprised of marketing executives just sent me and thousands more (I guess) an email inviting me to watch an online presentation they are hosting. The title of the presentation starts: “Orchestrating Optimal Interactions…” There were lots more words in the presentation title, but I couldn’t make it past those first three. Shouldn’t […]



The Best Thing About Blogging

Mon, 09 Jan 2017 18:40:27 +0000

There are many great things about having a personal blog and consistently posting to it. And none of the great things are about trying to be a “thought leader” or personal brand. After blogging (more-or-less consistently) for 17 years, I’ve discovered that much of what I write is like jotting down a note to the […]



‘I Want to Know’ Moments & ‘I Want to Buy’ Moments

Fri, 06 Jan 2017 17:36:12 +0000

On Hammock’s Idea Blog, we’re discussing the two types of customer moments that marketers should prepare for by developing “content assets.” It’s similar to a concept in Hammock’s eBook Content Along the Customer Journey. Rather than thinking that marketing with content is a series of posts, tweets, likes, consider all the way content assests can […]



It’s not about the salt

Mon, 28 Nov 2016 21:57:52 +0000

Marketing gurus are calling this an advertising and content campaign. Huh? They’re calling it “branded music” too. Huh? Calling this content marketing because there’s a Morton’s salt ad at the end and it’s being released on YouTube is about as innovative as every video ever produced. (Remember, they are all created as a content marketing […]






Prediction | Ten Ways Trump Will Explain Why He Didn’t Lose

Tue, 08 Nov 2016 03:09:43 +0000

I didn't lose, Trump will say in as many ways as possible.