Last Build Date: Sat, 14 Jan 2017 21:36:24 +0000
Sat, 14 Jan 2017 21:36:24 +0000This isn’t a how-to blog, but I just had a rare moment of victory over a machine and thought I’d share it with a future google searcher. The problem: I turned my computer on and all I could see was a black screen and cursor. It looked like the image on the right. The software and […]
Thu, 12 Jan 2017 23:08:38 +0000A national organization comprised of marketing executives just sent me and thousands more (I guess) an email inviting me to watch an online presentation they are hosting. The title of the presentation starts: “Orchestrating Optimal Interactions…” There were lots more words in the presentation title, but I couldn’t make it past those first three. Shouldn’t […]
Mon, 09 Jan 2017 18:40:27 +0000There are many great things about having a personal blog and consistently posting to it. And none of the great things are about trying to be a “thought leader” or personal brand. After blogging (more-or-less consistently) for 17 years, I’ve discovered that much of what I write is like jotting down a note to the […]
Fri, 06 Jan 2017 17:36:12 +0000On Hammock’s Idea Blog, we’re discussing the two types of customer moments that marketers should prepare for by developing “content assets.” It’s similar to a concept in Hammock’s eBook Content Along the Customer Journey. Rather than thinking that marketing with content is a series of posts, tweets, likes, consider all the way content assests can […]
Mon, 28 Nov 2016 21:57:52 +0000Marketing gurus are calling this an advertising and content campaign. Huh? They’re calling it “branded music” too. Huh? Calling this content marketing because there’s a Morton’s salt ad at the end and it’s being released on YouTube is about as innovative as every video ever produced. (Remember, they are all created as a content marketing […]
Wed, 09 Nov 2016 15:57:21 +0000Firewalls don't work.
Tue, 08 Nov 2016 03:09:43 +0000I didn't lose, Trump will say in as many ways as possible.
Sat, 05 Nov 2016 22:01:43 +0000At some point, a predictor must predict.
Fri, 04 Nov 2016 17:19:33 +0000I miss Walter Cronkite. But there's a part of me that's glad he's not having to witness the presidential election of 2016.
Sun, 23 Oct 2016 03:08:30 +0000An uncomfortable watch.