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Rex Hammock's RexBlog

Curating news about media, community and technology for people who aren't geeks. Maintained since August, 2000 by Rex Hammock, Founder/CEO of the content marketing and media firm, Hammock Inc..

Last Build Date: Fri, 21 Jul 2017 23:43:15 +0000


The Doodle is the Message

Fri, 21 Jul 2017 23:28:28 +0000

A Google Doodle today commemorates the 106th anniversary of the birth of Marshall McLuhan. A few years ago, I submitted an article to an editor describing Osmo Wiio as the Marshall McLuhan of Finland. “Our readers will have to google Marshall McLuhan and Osmo Wiio to figure out what you mean,” the editor emailed me […]

A Surprising Role Model for Turning Content Into Knowledge

Fri, 09 Jun 2017 16:52:41 +0000

I wrote this for Hammock Inc.’s Idea Email. Because an Idea Email is sent every other week to subscribers across the United States and globally, we try to keep our references universal, not local. But when something big happens a few blocks from the Nashville office we call Hammock HQ, we can’t help wanting to […]

Pinboard Acquires Delicious (Yes, it Still Exists)

Fri, 02 Jun 2017 16:35:08 +0000

I saw a link to this via Andy Baio ( Way, way, long ago, I wrote several posts about the bookmarking service called Delicious. Just proves, if you hang around long enough, things you live through become ancient history. Yes, way, way, long ago (as in 16 or so years ago), I blogged a lot about […]

Non-Spoiler @R eview | The Circle (film)

Sun, 30 Apr 2017 00:03:35 +0000

When it was first published, I weighed in on Dave Eggers’ book, The Circle, as I found a lot of the reaction to the book seemed defensive by those who mainline social media Kool-Aid. (You can read the review of the book for the TL;DR version of what I’m about to say about the film.) […]

In-House Content vs. Out-House Content

Tue, 18 Apr 2017 20:20:53 +0000

Whenever you start reading analysis by an expert consultant who thinks a company like Pepsi is smart to create an in-house content (or other creative execution) agency for whatever reason, get ready for a trainwreck. Pepsi’s in-house content people blew it. However, an agency could have, as easily, blown it. But here’s how it should […]