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Tech Commentary from the editors of


Amazon Embraces the Long Tail With Secret Branding
You may be buying Amazon's own stealth brands without even knowing it, because Amazon knows it can w

Diversity in Tech Is About More Than Just Stats
I try to make sure my daughter has role models for her gender and ethnic background, but that's not easy in Silicon Valley.

Fire Pro Wrestling World Renewed My Faith in Online Gaming
Many online gaming communities are snake pits, but Fire Pro Wrestling World's fan base has proven friendly and helpful.

Ready or Not, You're Getting Microchipped
Why anyone would want to be microchipped at work is beyond me, but it's happening.

AI, Machine Learning Are Just Getting Started
When used properly, AI and machine learning will be transformational.

Stop With the Fancy Names for Self-Driving Car Tech
Marketing teams might disagree, but convoluted names for autonomous vehicle tech is just an accident waiting to happen; experts agree.

Huawei's Irrelevant Success
Just because a company is successful 'globally' doesn't mean it will be successful in the US.

Technology and Voting Don't Mix
As the hacks at Defcon demonstrated, the best approach for voting is still paper ballots that are hand-counted and stored as evidence.

We Need a New Space Treaty
With so many players and so much money involved, space is getting too complex for the current Outer Space Treaty.

Here's Why an OLED iPhone Will Be So Expensive
An OLED iPhone could be more than $1,000; while this might seem excessive, it's really just basic supply and demand.

What's the Point of Banishing Microsoft Paint?
Sure, downloading the app from the Windows Store isn't that difficult, but how many MS Paint enthusiasts will miss that memo?

Why North Korea Should Worry the Tech World
A crisis in North Korea could spell disaster for the tech industry giants in the region.

Are Autonomous Vehicle Tests a Public Hazard?
Unlike other technologies, testing of self-driving cars on public roads could cause safety concerns and have an immediate negative impact on society.

I Owe an Apology to Bluetooth Speakers Everywhere
I was wrong to doubt them. Bluetooth speakers are invaluable mobile accessories.

There Is No Esport Event Better Than Evo
Regardless of your favorite game or genre, the Evolution Championship Series provides the best on-screen and off-screen moments of any professional video game tournament.

Amazon Eyes Meal Kits, But Why?
Amazon's inability to innovate without stealing other companies' ideas and using its market clout to win is going to put it on the road to a government-sanctioned breakup.

The Web's Big Problem: Change for the Sake of Change
The new Google News was designed for readability, but I was reading it just fine before.

Apple Toys With AR, But iGlasses Still a Few Years Out
Acquisitions hint at Apple's AR future, but a mainstream product is still a few years away.

The 5 Industries Most Impacted by Apple's iPhone
Before the iPhone was released, there was a lot of hype, but it turned out to be a powerful technology that impacted the lives of hundreds of millions of people around the world.

With Driverless Tech, It's Important to Sweat the Small Stuff
Along with developing software and sensors, Bosch is focusing on redundancies for steering and brakes as well as real-world testing.

The Internet of Cars Will Ruin the Roads
For safety's sake, it would be better if self-driving cars were kept totally autonomous, as in unable to chat with other cars or any system outside the car.

My Test Drive in a Self-Driving Car
Driverless technology is hitting the open road whether we like it or not, and Waymo's solution is impressive, but convincing people to trust it might be a tough sell.

Don't Let Partisan Bickering Slow Self-Driving Car Development
Republicans and Democrats agree that autonomous technology is crucial, but party politics can't become a roadblock.

Fighting the Good Fights
Some enemies are worth having, and some battles reveal who you really are.

Just Say No to Amazon's Echo Show
Watch the commercial Amazon put out to tout this video-phone with Alexa and you'll fall into deep hate with the very idea, if not out-right despise the product.

Technology's Impact on Our Memories
While we can analyze many different angles in which technology will augment our human abilities, one of the more compelling things to augment will be our memory.

How Genetic Engineering Fixed My Stupid Back
Decades worth of the genetic research helped create the treatments that finally cured my back.

Google Classroom Could Bridge a Gap in Online Learning
With its emphasis on simplicity and collaboration, Google Classroom could be a conduit for in-person classrooms and learning management systems.

Whatever Happened to Customer Support?
The cost of providing tech support is high; some companies don't even bother. But I have had surprisingly good interactions with one much-maligned firm.

How iOS 11 Brings Steve Jobs's Vision for the iPad to Life
Three features coming in iOS 11 could change the way I work on the road, and bring to life a vision Steve Jobs had for the iPad back in 2010.