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Plenty of fish blog

Adapt or die - by Markus Frind CEO of

Last Build Date: Wed, 28 Sep 2016 19:49:39 +0000


Adsense BreakdownMarkusadsensepof2003

Mon, 12 May 2014 07:57:00 +0000

Its coming up on 8 years ago in a few weeks now since I posted a cheque for 900k for 2 months of adsense revenue.    I’m going to post the history of adsense from the day I added adsense to the site so that there is some context to how POF went from 1 pageview […](image)

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Texas Attorney General Greg Abbott blocks our Acquisition of true.comMarkus

Thu, 17 Oct 2013 17:56:58 +0000

  Who in their right mind is going to buy a dating site with 43 million members  if  you are not allowed access to those members ?   Or for that matter anything that may be defined as personal identifiable information.      This would be like buying twitter but you don’t get access to twitters […](image)

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10 years since POF blew up!Markus

Tue, 12 Feb 2013 07:01:37 +0000

10 Years ago this week I rewrote Plentyoffish to use and it exploded a in size a few weeks later and kept on going. Back in 2003 I did many innovative things.   Some of the things that I did back than totally changed the industry 1.  Introducing the concept of a  image strip […](image)

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2 Million Active Daily users in the US.Markus

Thu, 07 Feb 2013 17:58:06 +0000

There are so little traffic stats out there for dating sites, so i’m going to put out a few. The average age of a active daily user has fallen to 35 years for us,  from 40 in 2009. Here are what our stats currently look like in our 3 biggest markets, 2 Million active daily […](image)

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POF takes 67% of mobile dating market share.MarkuscomscoreUSdating

Sun, 06 Jan 2013 06:59:41 +0000

Comscore has a new report out that tracks companies mobile APPS. Evidently POF has 67.5% of time spent on all dating apps and 50% market share in terms of daily visitors for the month of November 2012 in the United States. We’ve been keeping a pretty low profile the last year, most of the time […](image)

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Sat, 03 Nov 2012 19:07:14 +0000 I’d say they are guaranteed to see a large number of lawsuits all around the world now including the US. There are only a handful of dating sites in the english speaking world that have more than 30 employees.  Global personals had 30 full time employees working on fake profiles according to channel 4. […](image)

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Digital 100, most valuable boot strapped company.Markus

Thu, 04 Oct 2012 01:03:47 +0000

We made business insiders top 100 private tech companies again this year.   Of that list Plentyoffish is the only boot strapped company.   I also dont see any that had just a single founder.   It amazes me after all this time  I have still ran the company as the solo shareholder/solo employee for longer than i’ve run it with employees.    […](image)

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POF passes 100M weekly messages, 2 Billion Pageviews/WeekMarkusPOFemails

Wed, 18 Apr 2012 06:25:30 +0000

Messages Exchanged by POF users have grown 67%  since Jan 1st to 100 Million last week.       Pageviews are around 2 Billion per week,  putting us over 100 Billion Pageviews a Year. This graph only includes messages exchanged via the site and excludes chat messages. Scaling is not very fun these days.(image)

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Another US lawsuit…Markus

Wed, 29 Feb 2012 20:50:01 +0000

We have previously been sued in the US for using decimal numbers and another time for Matching people… It seems that we are now getting sued because someone somewhere on the internet ran an Advertisement for using an image they did not have rights to. Our only involvement in this case happens to be […](image)

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