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Web Analytics World's Articles

Updated: 2017-02-28T10:37:52Z


Top Mobile App Analytics Platforms to Add to Your Toolbox


Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven decisions for one’s mobile […]

The Publisher’s Dilemma


One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be shoddy and irritating to another. […]

Marketing Cost per Channel is Harder Than You Think (Google and Adobe Analytics)


The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do not make it easy here. […]

Whither Web Analytics: A Review Of 2016 and What’s to Come


Web analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque. Below are some web analytics highlights of 2016 as well as my thoughts on what is to come in 2017. […]

6 Must-Watch Big Data Trends for 2017


Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations […]

Rediscover Customer Engagement in 2017


Customer Engagement is not just a pop up discipline of last few months. In 2017 it will be a key discipline – if not even part of leading company strategies – and here’s why: Many companies have a customer friendly direction and a lot of companies think they are truly customer oriented. But most of the […]

My Most Impactful Analytics Technologies in 2016


The tools that have impacted my Analytics life in 2016 the most?  ProductsUp, a powerful lever for marketing your product data; Analysis Workspace, an Analytics interface that turns data tables into a playground; Spotwatch, a tool that helps you watch your and your competitors’ TV spots and act upon them; Klipfolio, a dashboarding tool with data […]

Your Top 10 Favourite Posts of 2016!


Can you believe it’s almost the end of another year? I can’t believe how quickly this year has gone and the next is already looming around the corner! It’s been a big year for WAW and the Jump Digital Team with our MSc with Aberdeen University going live earlier this year and we’ve got students […]

Manage and Measure: Our Helpful Tool Guide


Over the years we’ve added a range of analytics/marketing tools and platforms that we’ve either had the opportunity to try or that we believe will be a useful tool for our readers to use. In the last few months we’ve been updating both the look and feel of the pages and we also want to start […]

How to Master Full Funnel Attribution with Customer Analytics


Over the next three to five years, 75% of marketers say they will be responsible for owning the end-to-end customer experience. This includes the moment a prospect hears about your brand to the ongoing relationship that follows and beyond. This represents a paradigm shift in the way organizations have viewed the role of the marketer. […]