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Web Analytics World's Articles





Updated: 2017-04-25T09:41:21Z

 



21 Essential Mobile Metrics for Measuring Success

2017-04-25T09:00:34Z

A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail. There are so many facets of an app that need to be managed in order to consider it a success. And as business management […]



Top Mobile App Analytics Platforms to Add to Your Toolbox

2017-02-28T10:00:57Z

Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven decisions for one’s mobile […]



Top Mobile App Analytics Platforms to Add to Your Toolbox

2017-02-28T10:00:57Z

Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven decisions for one’s mobile […]



The Publisher’s Dilemma

2017-02-21T10:00:06Z

One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be shoddy and irritating to another. […]



The Publisher’s Dilemma

2017-02-21T10:00:06Z

One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be shoddy and irritating to another. […]



Marketing Cost per Channel is Harder Than You Think (Google and Adobe Analytics)

2017-02-14T10:00:54Z

The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do not make it easy here. […]



Marketing Cost per Channel is Harder Than You Think (Google and Adobe Analytics)

2017-02-14T10:00:54Z

The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do not make it easy here. […]



Whither Web Analytics: A Review Of 2016 and What’s to Come

2017-01-24T10:00:48Z

Web analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque. Below are some web analytics highlights of 2016 as well as my thoughts on what is to come in 2017. […]



Whither Web Analytics: A Review Of 2016 and What’s to Come

2017-01-24T10:00:48Z

Web analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque. Below are some web analytics highlights of 2016 as well as my thoughts on what is to come in 2017. […]



6 Must-Watch Big Data Trends for 2017

2017-01-17T10:00:17Z

Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations […]