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Web Analytics World's Articles

Updated: 2017-01-17T10:38:40Z


6 Must-Watch Big Data Trends for 2017


Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations […]

Rediscover Customer Engagement in 2017


Customer Engagement is not just a pop up discipline of last few months. In 2017 it will be a key discipline – if not even part of leading company strategies – and here’s why: Many companies have a customer friendly direction and a lot of companies think they are truly customer oriented. But most of the […]

My Most Impactful Analytics Technologies in 2016


The tools that have impacted my Analytics life in 2016 the most?  ProductsUp, a powerful lever for marketing your product data; Analysis Workspace, an Analytics interface that turns data tables into a playground; Spotwatch, a tool that helps you watch your and your competitors’ TV spots and act upon them; Klipfolio, a dashboarding tool with data […]

Your Top 10 Favourite Posts of 2016!


Can you believe it’s almost the end of another year? I can’t believe how quickly this year has gone and the next is already looming around the corner! It’s been a big year for WAW and the Jump Digital Team with our MSc with Aberdeen University going live earlier this year and we’ve got students […]

Manage and Measure: Our Helpful Tool Guide


Over the years we’ve added a range of analytics/marketing tools and platforms that we’ve either had the opportunity to try or that we believe will be a useful tool for our readers to use. In the last few months we’ve been updating both the look and feel of the pages and we also want to start […]

How to Master Full Funnel Attribution with Customer Analytics


Over the next three to five years, 75% of marketers say they will be responsible for owning the end-to-end customer experience. This includes the moment a prospect hears about your brand to the ongoing relationship that follows and beyond. This represents a paradigm shift in the way organizations have viewed the role of the marketer. […]

Averages Lie to You, It’s Time to Get Granular!


Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent. “We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising revenue should be minimal,” they thought.  […]

Using Intent, Demographics and Micro-Moments to Better Understand your Web Traffic


According to Lisa Gevelber, VP of marketing at Google, advertisers who target their marketing efforts by demographics risk missing up to 70% of their potential shoppers. Instead, marketers should look at micro-moments and customer intent. Ok, now I’ve got your attention, let’s step back a bit. What does intent mean and what does this all have […]

Improving our UX with Ptengine and A/B Testing


Over the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our journey with Ptengine. What started out as a general trial of Ptengine turned into a […]

What can You Learn from Adwords and Analytics?


The world of paid search has always been a fast-moving, constantly evolving beast, with Google and Bing continually updating their processes in the eternal quest of delivering optimal user experience. However, in the past couple of months, AdWords has seen more modifications than Larry Page and Sergey Brin (Google founders) could possibly shake a stick […]