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Web Analytics World's Articles





Updated: 2016-12-06T10:39:04Z

 



Manage and Measure: Our Helpful Tool Guide

2016-12-06T10:00:27Z

Over the years we’ve added a range of analytics/marketing tools and platforms that we’ve either had the opportunity to try or that we believe will be a useful tool for our readers to use. In the last few months we’ve been updating both the look and feel of the pages and we also want to start […]



How to Master Full Funnel Attribution with Customer Analytics

2016-11-01T10:00:35Z

Over the next three to five years, 75% of marketers say they will be responsible for owning the end-to-end customer experience. This includes the moment a prospect hears about your brand to the ongoing relationship that follows and beyond. This represents a paradigm shift in the way organizations have viewed the role of the marketer. […]



Averages Lie to You, It’s Time to Get Granular!

2016-10-04T09:00:19Z

Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent. “We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising revenue should be minimal,” they thought.  […]



Using Intent, Demographics and Micro-Moments to Better Understand your Web Traffic

2016-09-20T09:00:07Z

According to Lisa Gevelber, VP of marketing at Google, advertisers who target their marketing efforts by demographics risk missing up to 70% of their potential shoppers. Instead, marketers should look at micro-moments and customer intent. Ok, now I’ve got your attention, let’s step back a bit. What does intent mean and what does this all have […]



Improving our UX with Ptengine and A/B Testing

2016-09-13T09:00:03Z

Over the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our journey with Ptengine. What started out as a general trial of Ptengine turned into a […]



What can You Learn from Adwords and Analytics?

2016-08-23T09:00:23Z

The world of paid search has always been a fast-moving, constantly evolving beast, with Google and Bing continually updating their processes in the eternal quest of delivering optimal user experience. However, in the past couple of months, AdWords has seen more modifications than Larry Page and Sergey Brin (Google founders) could possibly shake a stick […]



From Analytics to CRM: An Interview with Ralf Haberich

2016-08-16T09:00:55Z

We’ve been lucky enough to work with Ralf Haberich for a few years now and a few months ago he moved from his CCO position with Webtrekk to become the new Managing Director at CRM Partners AG. We felt it was a great opportunity to catch up with Ralf and pester him with questions about […]



Automating Campaign Cost Import into Adobe and Google Analytics: A Test of Funnel.io

2016-08-09T09:00:30Z

Tedious and unsexy, but extremely useful: Getting campaign cost data into your Web Analytics tool allows you to evaluate the performance of your online marketing end-to-end without having to resort to unsexy workarounds. At siroop.ch, we tested funnel.io, a Swedish tool that promises to import all your campaign cost data automatically into Google Analytics. If you […]



7 Common Reasons Users are Abandoning your App

2016-08-02T09:00:03Z

One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many cases. Yet this doesn’t mean […]



What Keeps Subscribers Subscribing?

2016-07-26T09:00:37Z

This is a follow-up to an article, “Why do Subscribers Subscribe?”, posted on Web Analytics World in March. The key insight from that article was that engagement with content and the community around that content was crucial for transitioning an anonymous user to a paying subscriber. Here, we discuss the factors that keep individuals active […]