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Updated: 2017-11-15T05:39:30Z

 



Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II)

2017-11-14T09:00:09Z

Part 2 of “Get more Product Data into Google or Adobe Analytics“ The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” […]



Get more Product Data into Google or Adobe Analytics, Part I: Classifications vs. Dimension Widening

2017-10-19T14:58:23Z

In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section?  Are the Christmas deals […]



localStorage vs. Cookies for Analytics Implementations: What You Should Know

2017-09-26T09:00:49Z

localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it. But it is not the best solution for all cases, as 7-8% of users block it (on our site at least). I remember how excited I was when my former colleague @ruetsch presented […]



Transform Your Digital Workplace with Analytics

2017-08-01T09:00:54Z

We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours. Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand. With the onset of the digital workplace transformation, organizations are discovering a new terrain filled with […]



Digital Analytics 101: Interview with April Wilson

2017-05-30T09:00:23Z

When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then was catapulted head first into […]



21 Essential Mobile Metrics for Measuring Success

2017-04-25T09:00:34Z

A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail. There are so many facets of an app that need to be managed in order to consider it a success. And as business management […]



Top Mobile App Analytics Platforms to Add to Your Toolbox

2017-02-28T10:00:57Z

Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven decisions for one’s mobile […]



Top Mobile App Analytics Platforms to Add to Your Toolbox

2017-02-28T10:00:57Z

Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven decisions for one’s mobile […]



The Publisher’s Dilemma

2017-02-21T10:00:06Z

One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be shoddy and irritating to another. […]



The Publisher’s Dilemma

2017-02-21T10:00:06Z

One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be shoddy and irritating to another. […]