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THE EQUITY KICKER



Nic Brisbourne's view from London on technology and startups



Last Build Date: Tue, 21 Mar 2017 14:14:18 +0000

 



Enough with the unicorn bashing

Tue, 21 Mar 2017 14:14:18 +0000

It’s fashionable in certain quarters now to slate some of the billion dollar startups that have been created recently and the investors that helped them get there. Zebras Fix What...



Assessing product demand – top down and bottom up

Thu, 16 Mar 2017 16:29:20 +0000

It’s common for VCs to look at the market size for a potential investment from a top down and bottom up perspective. The top down perspective takes market research, often from...



Evaluating whether a sector is interesting as an investment target

Tue, 07 Mar 2017 16:05:47 +0000

We have been thinking about how to evolve our investment strategy recently. I will write about the full process when we’re done and I’ve got a better sense of...



The importance of happy endings

Fri, 03 Mar 2017 14:48:19 +0000

I’ve come across Kahneman’s Peak-End concept before but only just grasped it’s significance. As with much of his work Kahneman is highlighting an area where our minds don’t work...



Courage and facing up to failure

Wed, 01 Mar 2017 11:50:27 +0000

I’ve just read Atul Gawande’s Being Mortal, a book lots of people seem to be talking about all of a sudden. It’s a great book, and one I highly...



Nailing go-to-market strategy

Tue, 07 Feb 2017 14:11:44 +0000

This chart, from First Round Capital’s recent post Leslie’s Compass: A Framework for Go-To-Market Strategy is super interesting. It’s first use is for founders to work out whether they should...



Amazon: A true success story

Thu, 02 Feb 2017 09:54:54 +0000

For about three weeks I’ve been meaning to write about the amazing success that is Amazon. Back then it was when I read they were planning to create 100k US...



“Don’t run for trains”

Wed, 11 Jan 2017 20:19:15 +0000

Around nine years ago I read Nicholas Taleb’s seminal texts The Black Swan (2007) and Fooled by Randomness (2001) and I loved them both. For venture investors everywhere The Black...



Long on vision, short on execution?

Thu, 22 Dec 2016 10:40:59 +0000

I love the idea of Magic Leap and wish them every success in the world. Who wouldn’t want to see whales leaping out of floors like the one in the picture...



UK: Tech talent remains

Tue, 06 Dec 2016 14:36:56 +0000

This is a chart from Atomico’s 2016 State of the Nation report. As a UK investor and citizen it’s pleasing to see that we’re the top destination for tech industry migrants by...