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Marketing & Advertising 2.0Marketing and Advertising Podcast - Marketing 2.0



Last Build Date: Tue, 12 Jul 2016 23:01:28 +0000

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Making an amazing introduction via email (via John Exley)

Tue, 12 Jul 2016 16:53:19 +0000

John Exley takes relationships seriously. We have been friends for a number of years and after his latest email intro I wanted to share how he does it. With the permission of Mike Falb and John, I wanted to share the following exchange that recently took place.  I have never seen someone as thorough or thoughtful about an intro and John does this *EVERY* time.  He abides by the double opt-in on both sides and then follows up with a masterpiece like this. After checking with myself and Mike first John made the following intro and WOW, what an email!

The post Making an amazing introduction via email (via John Exley) appeared first on Eric Friedman.




Product Hunt – Part of Your Launch Plan

Mon, 11 Jul 2016 10:10:00 +0000

I submitted Ando today to Product Hunt, which is a new restaurant that is delivery only co-founded by David Chang (from Momofuku)  and Hooman Radfar. Check it out Ando on Product Hunt for a special combo for those in NYC. Since I have been submitting products for awhile now (10! see below), I thought I would share my thoughts as I have been a fan since the beginning.  I went through my old emails and it seems that Product Hunt came onto my radar when it started.  I remember signing up and giving some feedback to Ryan Hoover, who is

The post Product Hunt – Part of Your Launch Plan appeared first on Eric Friedman.




An Advisor Equity and Advisor Pool Breakdown

Mon, 27 Jun 2016 14:59:13 +0000

I have been sharing the below with folks via email and privately, but realized I should do so publicly**. (also a huge shout out to Ben Alden, GC at, Betterment for contributing heavily, and encouraging me to post – go follow him on Medium @BenAlden) Regarding some of the plans I have seen work well — I am going to give you two answers; one wearing my advisor hat for the company, and one wearing my non advisor hat. As an advisor looking out for the company; You should look to get 2–4 competent advisors that can shore up on areas that complement you

The post An Advisor Equity and Advisor Pool Breakdown appeared first on Eric Friedman.


Media Files:
http://feedproxy.google.com/~r/Marketingfm/~5/wF70dRpIrms/409_Valuations_Stock_Options.pdf




Founder First Principles — Creating Expa Labs

Thu, 16 Jun 2016 15:09:00 +0000

I have spent the last few months helping to create and launch the Expa Labs program. The first group of Expa Labs companies started last week, and I am excited to have them in our offices building. They are incredible founders, with amazing backgrounds, working on great ideas. To understand how we got to this point its worth taking a step back and looking at the foundation this program was built upon, as well as understand why we build Labs in the first place. To be able to create this program from the beginning was a main driver for me

The post Founder First Principles — Creating Expa Labs appeared first on Eric Friedman.




Putting out the biggest fires

Mon, 18 Apr 2016 12:47:00 +0000

I am usually a very regimented person, and crave process and structure. Some would even say too black and white, as I need to allow for some grey areas and unknowns. I agree with this feedback and take it to heart. It wasn’t until I started to build the inside sales team at Foursquare that I really saw it as a something to work on and something to watch out for that I realized its importance. To help with this I use an expression that I first heard from my former colleague and friend Dave Greenberger, now head of sales at Splash,

The post Putting out the biggest fires appeared first on Eric Friedman.




Next after next

Fri, 18 Mar 2016 15:15:04 +0000

One of my favorite interview questions is “what is next for you after this role?” Or put another way “what is next after next?” I added it to my list of go-to questions for almost every role as it gives me insight and information into a candidate beyond anything else I have asked before. Accepting that most folks are not going to join your company and retire after 40 years is a healthy way to have the rapid career change conversation that is a sticking point for so many. Embracing that someone is not going to stick around forever is

The post Next after next appeared first on Eric Friedman.




Please Repeat Yourself (PRY)

Mon, 08 Feb 2016 14:52:21 +0000

The principle of DRY (Don’t repeat yourself) in software engineering is about brevity, efficiency, and reducing repetition.  However paradoxically, the management side of any business suffers from the opposite problem of needing to continuously share information about the mission, vision, values, and areas of focus for colleagues.  I hear the advice time and again that founders should repeat the goals of a Company and what they and the team are working on – but not a great way of remembering it. I propose the following principle; Please Repeat Yourself (P.R.Y.) This gives not only a name and mantra to a necessary

The post Please Repeat Yourself (PRY) appeared first on Eric Friedman.




The Right Time + The Right Team + The Right Technology

Wed, 03 Feb 2016 17:26:41 +0000

  I have been working with a number of early stage teams going through various stages of fundraising and using this diagram to help explain my thoughts on some of the questions they will come up against.  This is certainly not all inclusive, but it helps me outline the key points that I think must be overcome by an early stage team to convince an outside party to invest their capital in their company.  Many of the questions and comments I have seen happen in pitches fit into this venn diagram.  The best example I have of this is looking

The post The Right Time + The Right Team + The Right Technology appeared first on Eric Friedman.




Contact your own customer service system

Tue, 26 Jan 2016 11:14:54 +0000

Things get done when the people who can affect change experience pain. What I mean by that the people that are most able to fix problems are the people in an organization who probably have no idea that it is happening. Therefore I believe every Founder or CEO should contact their customer service centers, as if they were a customer, immediately. I recognize that a call to have CEOs dial their support lines may not happen by the likes of the Fortune 500, but my hope that one person who reads this will go through their support channels today and make

The post Contact your own customer service system appeared first on Eric Friedman.




Goal setting and tracking

Mon, 18 Jan 2016 18:27:20 +0000

I have read in countless books and blog posts that you can’t change what you don’t measure. This is especially true in fitness and weight loss but also the workplace. Measuring things holds people accountable can backup actions with data to show what worked and what didn’t.  This is true of individuals as well, and why I am trying something new this year.  I am working off the Derek Sivers /Now movement (his Now page) and creating a public way of holding myself accountable and tracking things a little better. It seems others agree with this method and there is now a

The post Goal setting and tracking appeared first on Eric Friedman.