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Marketing & Advertising 2.0Marketing and Advertising Podcast - Marketing 2.0

Last Build Date: Mon, 26 Jun 2017 20:21:16 +0000

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Expa Labs   2017 Companies

Mon, 26 Jun 2017 18:57:39 +0000

We started Expa Labs to help founders build and ship new ideas. By providing fundamental help in starting and structuring their company, providing office space, funding, and advising, we take a very hands on approach. We do this by working with a smaller group of companies. Building off of our learnings from 2016, we expanded the program to better suit the needs of entrepreneurs. Just like a startup, Expa continues to iterate on making our program better for the creation and scaling of companies. After reviewing over 1,000 companies and meeting with less than 5% for final interviews, we are

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Wed, 15 Mar 2017 19:31:52 +0000

Let’s get the fun part out of the way: the word coachability auto corrects to “coach ability” or “coach-ability” but I like it combined so I am running with it. I mentioned that this attribute is now towards the top of my list in what I look for in entrepreneurs in my lessons learned for Expa Labs 2016 and I wanted to elaborate more on why. You see when I sat down to really think about what to look for and research what has worked with a founding team, I made up a list of what appears to be the

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Expa Labs – Some Lessons Learned

Wed, 25 Jan 2017 17:24:10 +0000

With the first group of Expa Labs companies moving on to the next phase in their development and the application period for the next Expa Labs group now open, I wanted to take a step back to share some of the lessons I learned from working with each of the companies in our first group. The platform and learnings Expa has built by launching companies over the past three years was foundation on which Expa Labs was built. We didn’t set out to create “another” incubator program — we wanted to make something more entrepreneur-friendly, that valued company creation over all else.

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Hardware as a SaaS business (HaaS?)

Wed, 04 Jan 2017 17:05:07 +0000

With CES in full swing, I have been thinking more about hardware businesses that have a SaaS component for ongoing revenue and support. I have personally experienced this with a Dropcam (now part of the whole Google Home system so technically a Nest Cam) that was an initial hardware purchase($199.99) with a $9.99 non-required component to get a 7 day history of content the camera collects. This is a great example of a hardware sale that probably happened at a nominal profit (maybe loss?) that is definitely now “in the green” because of my 2+ years subscription. The simple math

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Turning coffee into Bitcoin

Tue, 04 Oct 2016 21:33:51 +0000

I few months ago I had to lower my coffee consumption and was struggling to find the best way to “force” myself to do so. Nothing major prompted the change, but wanted a catalyst to really stop. I have been following Bitcoin and other cryptocurrency for awhile, and thought I would use this as a way to get more. In looking at all my options I figured out a way to turn coffee into Bitcoin…sort of. To really motivate myself I figured I would lower my costs by stopping purchasing coffee every day (easy!) but then divert funds into purchasing

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Making an amazing introduction via email (via John Exley)

Tue, 12 Jul 2016 16:53:19 +0000

John Exley takes relationships seriously. We have been friends for a number of years and after his latest email intro I wanted to share how he does it. With the permission of Mike Falb and John, I wanted to share the following exchange that recently took place.  I have never seen someone as thorough or thoughtful about an intro and John does this *EVERY* time.  He abides by the double opt-in on both sides and then follows up with a masterpiece like this. After checking with myself and Mike first John made the following intro and WOW, what an email!

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Product Hunt – Part of Your Launch Plan

Mon, 11 Jul 2016 10:10:00 +0000

I submitted Ando today to Product Hunt, which is a new restaurant that is delivery only co-founded by David Chang (from Momofuku)  and Hooman Radfar. Check it out Ando on Product Hunt for a special combo for those in NYC. Since I have been submitting products for awhile now (10! see below), I thought I would share my thoughts as I have been a fan since the beginning.  I went through my old emails and it seems that Product Hunt came onto my radar when it started.  I remember signing up and giving some feedback to Ryan Hoover, who is

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An Advisor Equity and Advisor Pool Breakdown

Mon, 27 Jun 2016 14:59:13 +0000

I have been sharing the below with folks via email and privately, but realized I should do so publicly**. (also a huge shout out to Ben Alden, GC at, Betterment for contributing heavily, and encouraging me to post – go follow him on Medium @BenAlden) Regarding some of the plans I have seen work well — I am going to give you two answers; one wearing my advisor hat for the company, and one wearing my non advisor hat. As an advisor looking out for the company; You should look to get 2–4 competent advisors that can shore up on areas that complement you

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Media Files:

Founder First Principles — Creating Expa Labs

Thu, 16 Jun 2016 15:09:00 +0000

I have spent the last few months helping to create and launch the Expa Labs program. The first group of Expa Labs companies started last week, and I am excited to have them in our offices building. They are incredible founders, with amazing backgrounds, working on great ideas. To understand how we got to this point its worth taking a step back and looking at the foundation this program was built upon, as well as understand why we build Labs in the first place. To be able to create this program from the beginning was a main driver for me

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Putting out the biggest fires

Mon, 18 Apr 2016 12:47:00 +0000

I am usually a very regimented person, and crave process and structure. Some would even say too black and white, as I need to allow for some grey areas and unknowns. I agree with this feedback and take it to heart. It wasn’t until I started to build the inside sales team at Foursquare that I really saw it as a something to work on and something to watch out for that I realized its importance. To help with this I use an expression that I first heard from my former colleague and friend Dave Greenberger, now head of sales at Splash,

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