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Marketing & Advertising 2.0Marketing and Advertising Podcast - Marketing 2.0



Last Build Date: Fri, 30 Jun 2017 14:54:17 +0000

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The Trojan Horse into smart homes is Voice

Wed, 28 Jun 2017 21:00:40 +0000

The fight has been underway for some time by hardware and platform companies to get into homes for more data, more control, and more share of wallet. The attack vectors have been things like home entertainment systems (think Xbox or Playstation), smart appliances, smart TVs, IoT (think smart light bulbs), and now voice assistants (Amazon, […]

The post The Trojan Horse into smart homes is Voice appeared first on Eric Friedman.




Expa Labs   2017 Companies

Mon, 26 Jun 2017 18:57:39 +0000

We started Expa Labs to help founders build and ship new ideas. By providing fundamental help in starting and structuring their company, providing office space, funding, and advising, we take a very hands on approach. We do this by working with a smaller group of companies. Building off of our learnings from 2016, we expanded […]

The post Expa Labs   2017 Companies appeared first on Eric Friedman.




Coachability

Wed, 15 Mar 2017 19:31:52 +0000

Let’s get the fun part out of the way: the word coachability auto corrects to “coach ability” or “coach-ability” but I like it combined so I am running with it. I mentioned that this attribute is now towards the top of my list in what I look for in entrepreneurs in my lessons learned for […]

The post Coachability appeared first on Eric Friedman.




Expa Labs – Some Lessons Learned

Wed, 25 Jan 2017 17:24:10 +0000

With the first group of Expa Labs companies moving on to the next phase in their development and the application period for the next Expa Labs group now open, I wanted to take a step back to share some of the lessons I learned from working with each of the companies in our first group. […]

The post Expa Labs – Some Lessons Learned appeared first on Eric Friedman.




Hardware as a SaaS business (HaaS?)

Wed, 04 Jan 2017 17:05:07 +0000

With CES in full swing, I have been thinking more about hardware businesses that have a SaaS component for ongoing revenue and support. I have personally experienced this with a Dropcam (now part of the whole Google Home system so technically a Nest Cam) that was an initial hardware purchase($199.99) with a $9.99 non-required component […]

The post Hardware as a SaaS business (HaaS?) appeared first on Eric Friedman.




Turning coffee into Bitcoin

Tue, 04 Oct 2016 21:33:51 +0000

I few months ago I had to lower my coffee consumption and was struggling to find the best way to “force” myself to do so. Nothing major prompted the change, but wanted a catalyst to really stop. I have been following Bitcoin and other cryptocurrency for awhile, and thought I would use this as a […]

The post Turning coffee into Bitcoin appeared first on Eric Friedman.




Making an amazing introduction via email (via John Exley)

Tue, 12 Jul 2016 16:53:19 +0000

John Exley takes relationships seriously. We have been friends for a number of years and after his latest email intro I wanted to share how he does it. With the permission of Mike Falb and John, I wanted to share the following exchange that recently took place.  I have never seen someone as thorough or […]

The post Making an amazing introduction via email (via John Exley) appeared first on Eric Friedman.




Product Hunt – Part of Your Launch Plan

Mon, 11 Jul 2016 10:10:00 +0000

I submitted Ando today to Product Hunt, which is a new restaurant that is delivery only co-founded by David Chang (from Momofuku)  and Hooman Radfar. Check it out Ando on Product Hunt for a special combo for those in NYC. Since I have been submitting products for awhile now (10! see below), I thought I […]

The post Product Hunt – Part of Your Launch Plan appeared first on Eric Friedman.




An Advisor Equity and Advisor Pool Breakdown

Mon, 27 Jun 2016 14:59:13 +0000

I have been sharing the below with folks via email and privately, but realized I should do so publicly**. (also a huge shout out to Ben Alden, GC at, Betterment for contributing heavily, and encouraging me to post – go follow him on Medium @BenAlden) Regarding some of the plans I have seen work well — I am going […]

The post An Advisor Equity and Advisor Pool Breakdown appeared first on Eric Friedman.


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Founder First Principles — Creating Expa Labs

Thu, 16 Jun 2016 15:09:00 +0000

I have spent the last few months helping to create and launch the Expa Labs program. The first group of Expa Labs companies started last week, and I am excited to have them in our offices building. They are incredible founders, with amazing backgrounds, working on great ideas. To understand how we got to this […]

The post Founder First Principles — Creating Expa Labs appeared first on Eric Friedman.