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Tod Maffin



Senior Digital Communications Strategist | Twitter @todmaffin



Last Build Date: Mon, 05 Dec 2016 23:42:29 +0000

 



The Hootsuite Problem. We Should Talk About It.

Wed, 14 Sep 2016 20:25:37 +0000

This post is from Tod Maffin.

I want to like Hootsuite, I really do. But it has become a *dangerously* out-of-date platform. If you're still using it, you should stop. Here's why.

This post is from Tod Maffin.




The SWARM Methodology — Responding to Negative Comments in Social Media

Mon, 18 Jan 2016 16:55:46 +0000

This post is from Tod Maffin.

There is a right way and a wrong way to respond to negative comments you receive in social media. Here is the right way.

This post is from Tod Maffin.




Five Quick Wins for Your Digital Marketing Strategy in 2016

Thu, 07 Jan 2016 19:42:31 +0000

This post is from Tod Maffin.

Have you considered what your business resolutions will be in 2016? Here are a few I’d recommend.

This post is from Tod Maffin.




The Most Important Code You’ll Never See

Mon, 04 Jan 2016 22:20:57 +0000

This post is from Tod Maffin.

It's the secret online advertising tactic that only the pros know. I'll reveal it here. Let's keep it between us. ;-)

This post is from Tod Maffin.




Retargeting’ ads that follow you around the Web are incredibly effective

Thu, 15 Oct 2015 04:34:07 +0000

This post is from Tod Maffin.

It might be one of the single most effective online advertising tactics. And I'll bet you're not using it.

This post is from Tod Maffin.




Five Steps to Getting Started with Facebook Advertising

Tue, 29 Sep 2015 17:09:59 +0000

This post is from Tod Maffin.

You may want to dive in headfirst into Facebook advertising. That would be a mistake. There are some critical things you need in place that far too many businesses fail to do — and it costs them in the long-run. Here's the plan we recommend for all our clients at my digital marketing agency.

This post is from Tod Maffin.




This Week in Digital Marketing

Mon, 21 Sep 2015 23:19:13 +0000

This post is from Tod Maffin.

Every Friday, I'll tell you about the week's top news in digital marketing. Here's how to sign up free.

This post is from Tod Maffin.




Building Value-Based Communities

Mon, 24 Aug 2015 18:01:56 +0000

This post is from Tod Maffin.

You're spending too much of your time building an online community through posts and engagement. Take a step back. Build with Relevance first, and they will come.

This post is from Tod Maffin.




How Google Killed My Startup

Tue, 18 Aug 2015 22:16:40 +0000

This post is from Tod Maffin.

The story of how Google killed my startup — before it had even launched.

This post is from Tod Maffin.