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What's new in communications by Donna Papacosta of Trafalgar Communications



Last Build Date: Wed, 11 Apr 2018 14:39:21 +0000

 



Highlights from the Infinite Dial Canada report

Tue, 10 Apr 2018 18:51:01 +0000

Recently I wrote about the 2018 version of the Edison Research report, The Infinite Dial, which covers consumer use of media and technology, and tracks new platforms as they develop. Now, the researchers have also released – for the first time – a Canadian version of the latest numbers. As a podcast consultant and producer […]

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For new grads: A U of T career-ready program

Fri, 23 Mar 2018 16:23:29 +0000

Since 2014, I’ve been teaching digital strategy and social media part-time at the University of Toronto School of Continuing Studies. This summer the school is offering a new program designed for recent graduates who want to develop applied skills that can translate across industries, and add to the knowledge they’ve gained in their undergraduate programs. […]

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Why #DeleteFacebook may not be the answer

Thu, 22 Mar 2018 16:22:13 +0000

In the wake of the Cambridge Analytica uproar over Facebook, there’s been a loud hue and cry around deleting our Facebook accounts. Is this a solution to protecting our privacy? For some people it will be. But for many of us, deleting Facebook would be akin to cutting off our social air supply. Yes, Facebook […]

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Media Files:
https://www.dropbox.com/s/19o8xof8besanig/CBCHere-and-Now-papacosta.0321.mp3?dl=0




Top 10 real-world podcasting questions

Tue, 20 Mar 2018 20:34:33 +0000

Disclaimer: This is not a post about how to podcast, how to choose a microphone or how to set your audio levels. This is about the real world of organizational podcasting, and the most common questions asked of me by clients and other communicators. As someone who has been podcasting since 2005, I hear lots […]

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Highlights from The Infinite Dial 2018

Tue, 13 Mar 2018 15:29:51 +0000

Those of us in the podcasting universe eagerly await each year’s release of The Infinite Dial study from Edison Research, not because it offers any earth-shattering stats, but because it reinforces what we’re seeing in the business world and the marketplace, while alerting us to nascent trends. The annual report, which dates back to 1998, […]

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So, you want to start a podcast?

Tue, 09 Jan 2018 22:54:41 +0000

There’s no question that podcasting has exploded in popularity. Publications like Adweek, Forbes and others have been touting some impressive stats. Friends and colleagues mention their favourite shows – from politics to comedy to PR to history. And I’m seeing an upward tick in interest among my clients. Since 2005 I’ve helped many organizations, from […]

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My top 10 blog posts in 2017

Sun, 31 Dec 2017 17:33:45 +0000

At the end of each year I’m curious to see which of my blog posts were the most popular. Well, 2017 was no surprise. My posts about podcasting are again the most read of all of my hundreds of entries. It’s interesting that most of these are not new, proving the value of evergreen content. […]

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Thinking of updating your digital and strategic skills?

Wed, 16 Aug 2017 16:11:24 +0000

My friends know I’ve been teaching at the University of Toronto School of Continuing Studies for more than three years now, in the Digital Strategy and Communications Management certificate program. As we gear up for the fall semester, people have been asking about the program, so I thought I would share a link so you […]

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Stop wasting time online!

Mon, 29 May 2017 16:48:22 +0000

It’s so easy to fritter away time. Even with a looming deadline, we can fall down the Twitter rabbit hole, get sucked into studying all of our friends’ Facebook vacation photos, and find every flimsy excuse to not get work done. Is there a better way? I like to believe it’s possible to use social […]

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Hands-on Social Media Workshop, Toronto July 2017

Thu, 25 May 2017 14:47:28 +0000

Are you floundering when it comes to understanding social media? Or perhaps a friend or colleague needs help getting up to speed with Twitter, Facebook, LinkedIn and other platforms. On July 27, 2017 I’ll be leading another Hands-on Social Media Workshop. Within the safety and collegiality of a small group, we will cover the WHY […]

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