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Trafcom News Blog



What's new in communications by Donna Papacosta of Trafalgar Communications



Last Build Date: Mon, 20 Nov 2017 18:26:37 +0000

 



Thinking of updating your digital and strategic skills?

Wed, 16 Aug 2017 16:11:24 +0000

My friends know I’ve been teaching at the University of Toronto School of Continuing Studies for more than three years now, in the Digital Strategy and Communications Management certificate program. As we gear up for the fall semester, people have been asking about the program, so I thought I would share a link so you […]

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Stop wasting time online!

Mon, 29 May 2017 16:48:22 +0000

It’s so easy to fritter away time. Even with a looming deadline, we can fall down the Twitter rabbit hole, get sucked into studying all of our friends’ Facebook vacation photos, and find every flimsy excuse to not get work done. Is there a better way? I like to believe it’s possible to use social […]

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Hands-on Social Media Workshop, Toronto July 2017

Thu, 25 May 2017 14:47:28 +0000

Are you floundering when it comes to understanding social media? Or perhaps a friend or colleague needs help getting up to speed with Twitter, Facebook, LinkedIn and other platforms. On July 27, 2017 I’ll be leading another Hands-on Social Media Workshop. Within the safety and collegiality of a small group, we will cover the WHY […]

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Tips for budding bloggers

Mon, 08 May 2017 18:45:37 +0000

As I gear up to teach another semester of Digital Communications Strategy and Social Media at the University of Toronto, I think about our students and how they will react to the course requirement to publish online. Some are thrilled at the idea, others a little nervous. Each term, as we discuss the personal and […]

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Talking about the business of podcasting

Fri, 30 Dec 2016 19:22:07 +0000

In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve and I talked about working with podcasting clients (Trafcom News Podcast 141) and the gear we carry to produce podcasts at client locations or conferences (Trafcom News Podcast 142). I […]

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Cool apps to try: news, photos, even yoga

Fri, 23 Dec 2016 17:17:00 +0000

I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of year for many of us, but I hope you’ll take a few minutes to check out some of these tools that might just improve your life: Blendle This app gives you […]

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Best practices for internal podcasting

Mon, 12 Dec 2016 19:30:43 +0000

In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear about these podcasts very often, because they’re hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to […]

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Social Media 101 Workshop, Toronto

Wed, 07 Dec 2016 21:34:21 +0000

One of my favourite things: leading workshops to introduce people to the how and why of social media. Despite the seeming ubiquity of social media, I often encounter people who are flummoxed by Facebook, tormented by Twitter, puzzled by Pinterest and left out on LinkedIn. My Social Media 101 Workshop on February 3, 2017 can […]

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Review of the HotDocs Podcast Festival

Thu, 01 Dec 2016 22:43:01 +0000

I’ve been so busy podcasting and teaching that I haven’t been able to sit down and blog about the first ever HotDocs Podcast Festival, held in Toronto November 18 to 20 at the Hot Docs Ted Rogers Cinema on Bloor Street. Fortunately, I snagged a weekend pass before they quickly sold out, and blocked off […]

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Podcasting for associations

Thu, 27 Oct 2016 19:07:56 +0000

This week I had the pleasure of speaking about podcasting at the national CSAE conference (Canadian Society of Association Executives) in Toronto. I’ve been producing podcasts for organizations of all kinds for a decade, and have found the audio format to be effective for reaching niche audiences. You can watch the video recording of my […]

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