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Trafcom News Blog



What's new in communications by Donna Papacosta of Trafalgar Communications



Last Build Date: Sat, 03 Dec 2016 20:01:23 +0000

 



Review of the HotDocs Podcast Festival

Thu, 01 Dec 2016 22:43:01 +0000

I’ve been so busy podcasting and teaching that I haven’t been able to sit down and blog about the first ever HotDocs Podcast Festival, held in Toronto November 18 to 20 at the Hot Docs Ted Rogers Cinema on Bloor Street. Fortunately, I snagged a weekend pass before they quickly sold out, and blocked off […]

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Podcasting for associations

Thu, 27 Oct 2016 19:07:56 +0000

This week I had the pleasure of speaking about podcasting at the national CSAE conference (Canadian Society of Association Executives) in Toronto. I’ve been producing podcasts for organizations of all kinds for a decade, and have found the audio format to be effective for reaching niche audiences. You can watch the video recording of my […]

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Basic microphones for everyone

Fri, 30 Sep 2016 19:50:28 +0000

Podcasters like me own a surfeit of audio gear, as we should. But it’s my belief that all business people should have a few key pieces of basic audio equipment on hand. Why? To participate in a Skype call, to be a guest speaker on a webinar, to record narration for a video, or to […]

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Finding your blogging voice

Thu, 29 Sep 2016 16:15:26 +0000

Who cares what I have to say? How much of myself should I reveal in my writing? Is this too personal? This semester I’m again teaching the Foundations of Digital Communications Strategy and Social Media class at the School of Continuing Studies at the University of Toronto (yes, that’s a mouthful). For their major assignment, […]

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Blogging still matters in 2016 and beyond

Tue, 30 Aug 2016 17:32:27 +0000

Yes, blogging is still important. Some of us started blogging back in the days before social media was even called social media. But we blogged to share thoughts and ideas, to build community, and to get known, get remembered and (in many cases) get business. For me, blogging has served as a cornerstone of content […]

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Three decades of networking tips

Fri, 19 Aug 2016 17:30:05 +0000

When I was a young, green freelance writer, I didn’t know what I didn’t know. And that’s a good thing. If I’d realized how ignorant I was about business, I would never have quit my well-paying job as a systems analyst to go off on my own in an entirely new direction. (I was smart […]

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Toronto Fall workshops now open: Blogging and Twitter

Fri, 19 Aug 2016 15:33:30 +0000

Toronto is still steamy, but I’m thinking about the fall season. In fact, I’ve already planned two workshops: Blogging for Fun and Profit on Friday, September 23 Twitter Demystified on Friday, October 21 You can find details about the workshops if you click through to each Eventbrite page. If you have a specific question, feel […]

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Happy work anniversary to me

Fri, 12 Aug 2016 14:13:31 +0000

Each year around this time, LinkedIn reminds my connections that it’s the anniversary of “Trafalgar Communications.” What this really means: Thirty-one years ago I quit my job as a senior systems analyst at an insurance company, gave up the salary, benefits and dental plan, and decided to become a freelance writer. My then-husband thought I […]

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Check out these student blogs

Wed, 20 Jul 2016 20:44:56 +0000

Each semester I usually share the blogs written by the students I teach at the University of Toronto School of Continuing Studies. The spring/summer 2016 semester is almost done, and some students are still catching up on their blogging assignment. Still, I hope you’ll discover some new voices among the group, writing on topics as […]

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The power of podcasting

Thu, 09 Jun 2016 10:57:11 +0000

This week I’ve been attending Social Media Week Toronto (#SMWiTO) and yesterday gave a presentation on “the power of podcasting.” The audience was very enthusiastic about podcasting, and I suspect we’ll be seeing some new podcasters on the scene soon. I thought I’d share the slides with you here on the blog. The conference itself […]

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