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Trafcom News Blog



What's new in communications by Donna Papacosta of Trafalgar Communications



Last Build Date: Tue, 31 Jan 2017 19:49:43 +0000

 



Talking about the business of podcasting

Fri, 30 Dec 2016 19:22:07 +0000

In two recent podcast episodes, Steve Lubetkin and I, co-authors of The Business of Podcasting, discussed the business side of podcasting. In our conversations, Steve and I talked about working with podcasting clients (Trafcom News Podcast 141) and the gear we carry to produce podcasts at client locations or conferences (Trafcom News Podcast 142). I […]

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Cool apps to try: news, photos, even yoga

Fri, 23 Dec 2016 17:17:00 +0000

I love technology, especially when it makes my life easier and helps me to access information I need. This is a busy time of year for many of us, but I hope you’ll take a few minutes to check out some of these tools that might just improve your life: Blendle This app gives you […]

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Best practices for internal podcasting

Mon, 12 Dec 2016 19:30:43 +0000

In 11 years of podcasting, I’ve produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts. We don’t hear about these podcasts very often, because they’re hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to […]

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Social Media 101 Workshop, Toronto

Wed, 07 Dec 2016 21:34:21 +0000

One of my favourite things: leading workshops to introduce people to the how and why of social media. Despite the seeming ubiquity of social media, I often encounter people who are flummoxed by Facebook, tormented by Twitter, puzzled by Pinterest and left out on LinkedIn. My Social Media 101 Workshop on February 3, 2017 can […]

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Review of the HotDocs Podcast Festival

Thu, 01 Dec 2016 22:43:01 +0000

I’ve been so busy podcasting and teaching that I haven’t been able to sit down and blog about the first ever HotDocs Podcast Festival, held in Toronto November 18 to 20 at the Hot Docs Ted Rogers Cinema on Bloor Street. Fortunately, I snagged a weekend pass before they quickly sold out, and blocked off […]

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Podcasting for associations

Thu, 27 Oct 2016 19:07:56 +0000

This week I had the pleasure of speaking about podcasting at the national CSAE conference (Canadian Society of Association Executives) in Toronto. I’ve been producing podcasts for organizations of all kinds for a decade, and have found the audio format to be effective for reaching niche audiences. You can watch the video recording of my […]

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Basic microphones for everyone

Fri, 30 Sep 2016 19:50:28 +0000

Podcasters like me own a surfeit of audio gear, as we should. But it’s my belief that all business people should have a few key pieces of basic audio equipment on hand. Why? To participate in a Skype call, to be a guest speaker on a webinar, to record narration for a video, or to […]

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Finding your blogging voice

Thu, 29 Sep 2016 16:15:26 +0000

Who cares what I have to say? How much of myself should I reveal in my writing? Is this too personal? This semester I’m again teaching the Foundations of Digital Communications Strategy and Social Media class at the School of Continuing Studies at the University of Toronto (yes, that’s a mouthful). For their major assignment, […]

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Blogging still matters in 2016 and beyond

Tue, 30 Aug 2016 17:32:27 +0000

Yes, blogging is still important. Some of us started blogging back in the days before social media was even called social media. But we blogged to share thoughts and ideas, to build community, and to get known, get remembered and (in many cases) get business. For me, blogging has served as a cornerstone of content […]

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Three decades of networking tips

Fri, 19 Aug 2016 17:30:05 +0000

When I was a young, green freelance writer, I didn’t know what I didn’t know. And that’s a good thing. If I’d realized how ignorant I was about business, I would never have quit my well-paying job as a systems analyst to go off on my own in an entirely new direction. (I was smart […]

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