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Trafcom News Podcast

Communications tactics from Donna Papacosta at Trafalgar Communications

Last Build Date: Thu, 17 Mar 2016 21:51:02 +0000


Trafcom News Podcast 139: An interview with Kare Anderson

Wed, 16 Mar 2016 17:09:52 +0000

I am happy to be sharing this interview with Kare Christine Anderson. She and I first met at an IABC world conference where she was speaking. Have you ever experienced – and I hope you have – seeing someone on stage who is just luminous? Magnetic? I remember thinking she was someone I wanted to learn more about and to get to know. Kare is an Emmy award-winning former NBC and Wall Street Journal reporter, now a speaker and columnist for Forbes and Huffington Post. Kare’s TED talk, The Web of Humanity: Becoming an Opportunity Maker, has attracted more than 1.8 million views. She has worked with Salesforce, Novartis and the San Francisco Giants, among many organizations. She’s also a board member of several nonprofits and political PACs and the author of Mutuality Matters, Moving From Me to We, Getting What You Want and other books. As David Rockefeller Jr. said after hearing her speak, “Kare forever changes how you see yourself and your world.” You can visit her website, Say It Better, and check out her blog and her book, Mutuality Matters. Kare and I spoke about the mutuality mindset, which is a way to form mutually beneficial relationships, as an individual or an organization. In other words, how to speak, write, move and act so as to pull others closer. She even touches on ways to turn friction – and even attacks – into opportunities to attract allies and elevate the behaviour of those around you. Also mentioned in this episode: upcoming workshops Get known, get remembered, get business with content marketing and social media, April 1, 2016, Toronto Social Media 101, May 13, 2016, Toronto Use the discount code "podcast" to save 15% on your registration for either workshop, or both. If you've enjoyed this episode, please consider sharing it using the links above (left). Comments Please comment here on this episode or contact Donna Papacosta at Donna AT trafcom DOT com. Theme music for this podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet.

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Trafcom News Podcast 138: Report from Podcamp Toronto 2016

Thu, 25 Feb 2016 19:08:54 +0000 This year Podcamp Toronto celebrated its tenth year with a great conference covering podcasting, digital media and more." Here is my quick report after the event. Visit the Podcamp Toronto 2016 site for more information. If you were there, please add your own thoughts in the comments. Here are the show notes: 00:01 Welcome and intro 01:23 Presentation by Hani Mourra on podcasting productivity. Some of the tools mentioned include: Trello, Asana, Canva, Pixlr, Pablo by Buffer, RelayThat, Skype, Call Recorder, Pamela, Zencastr, Clammr, Buffer, Jetpack 04:17 Get royalty-free sound for your podcast at, AudioJungle, Shockwave Sound. Check out Hani’s Wordpress plugin for your podcast: Simple Podcast Press (affiliate link). Download Hani’s tips. 06:00 Rob Clark spoke about preventing procrastination. You can see his presentation here. 07:08 Connie Crosby led a session on The Clothing Drive, a grassroots effort to gather clothing for Syrian refugees in Toronto, powered by a smart Facebook campaign. 07:46 My session on the business of podcasting (the concept) and The Business of Podcasting (the book) included discussions about the differences between producing your own podcast and podcasts for clients; dealing with legal and compliance issues; outsourcing, contracts and invoicing and more. You will find details in the book. 08:53 The panel on Women in Podcasting was well received. The panelists talked about their experiences as women in the world of podcasting, and touched on topics like vocal fry and uptalk. Eden Spodek mentioned that listenership of the Ada’s Sisters podcast (co-hosted with Angela Misri) doubled when they put the show on YouTube. Other panelists: Emily Milling, Stephanie Cooke, Valerie Hunter. 10:05 Podcasting trends, based on my observations: Seemed to be more podcasting sessions at Podcamp Toronto this year; podcasting is here to stay; adoption is growing; easier to find and listen to podcasts now; money is no longer a dirty word. 12:25 Podcasting as a form of content marketing; podcasting as thought leadership or a way to show your expertise (listen to Trafcom News Podcast 137, where Carl Friesen talks about the topic of showing your expertise.) 12:46 Example of Jesse Brown and his Patreon campaign for the CANADALAND show. 13:33 Socializing at Podcamp Toronto; Jay Moonah and Amaya performed. 14:00 Shout out to the original Podcamp (Boston) co-founders Christopher S. Penn and Chris Brogan. This was the tenth year of Podcamp Toronto. Thanks to the volunteers, sponsors, speakers and participants. 14:25 Upcoming episodes of Trafcom News Podcast will feature an interview with Kare Anderson about the “mutuality mindset” and a chat with Steve Lubetkin about getting good quality audio. 15:00 Upcoming Toronto presentations and workshops: March 10, 2016: Get known, get remembered, get business with social content: an evening presentation for the Professional Independent Communicators group at IABC/Toronto. April 1, 2016: Get known, get remembered, get business with social media and content marketing, 9:30 a.m. to 3:30 p.m. May 13, 2016: Social Media 101, 9:30 a.m. to 3:30 p.m. 15:44 Your comments on the show are welcome! Please comment here on the blog or by email at donna AT trafcom DOT com. Theme music for this podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet.

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Trafcom News Podcast 137: How to show your expertise

Fri, 29 Jan 2016 21:02:06 +0000

Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast, Carl and I discuss content marketing, creating niche content for particular audiences, the value of having a book (even in today’s social-media-savvy world), why we’re all driven by fear or greed, how you can work with a ghostwriter, and why blogging matters if you want people to know, like and trust you. Have a listen, and then visit Carl Friesen’s website at In this show, I also mention: Podcamp Toronto 2016 The Business of Podcasting, by Steve Lubetkin and Donna Papacosta Social Media 101 workshop Deep Dive into Twitter workshop Use the promo code “podcast” to save 15% on either or both workshops. Do you have a comment about this episode? Leave it here on the blog or email me a text or audio comment: Donna AT trafcom DOT com. Thanks for listening!

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Trafcom News Podcast 136: Why Your Writing Sucks

Sat, 16 Jan 2016 21:08:45 +0000 For my first podcast of 2016, I'm delighted to bring you this interview with Marcia Ross, author of Why Your Writing Sucks: Business Writing That Works in the Digital Age. In this conversation, Marcia and I discuss why many of us write so badly, and what we can do about it. Marcia Ross is a Canadian author, writer and presenter. She has an unquenchable fascination for business and human psychology, and has been described as "never having met a convention she doesn't want to break." Marcia serves as V.P. Content for Imaginis Business Development, and is a past board member of the Toronto chapter of IABC (International Association of Business Communicators). Marcia holds an honours BA in History from Queen’s University and an MBA from the Richard Ivey School of Business. You can learn more about Marcia Ross on her website. I strongly suggest you pick up her book, which is a fun, easy read.   In other news ... As mentioned in the podcast, I'm offering two workshops in Toronto in February. Use the promo code "podcast" to save 15% on either or both: Social Media 101 Toronto Twitter Workshop (a Deep Dive) Check out Ada's Sisters, a podcast about tech and digital culture by two smart women, Eden Spodek and Angela Misri. Remember that The Business of Podcasting, the book I wrote with Steve Lubetkin, is available in both Kindle and trade paperback formats on Amazon.  

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Trafcom News Podcast 135: Top 7 podcasting questions

Tue, 18 Aug 2015 19:18:31 +0000 Questions! I hear questions. In this 11-minute episode, you'll get the answers to seven very popular podcasting questions: 1. How do I explain podcasting in simple terms my CEO can understand? 2. What microphone should I buy?" 3. How do I interview people in other cities? 4. Can I pay Apple to promote my podcast? 5. Podcasting is easy and free, right? 6. Is my voice OK for podcasting? 7. When can I quit my day job? Links mentioned in the show: The Business of Podcasting, by Steve Lubetkin and Donna Papacosta Video about how to listen to a podcast, by Ira Glass and Mary Ahearn Podcasting gear Toronto Twitter Workshop Social Media Tune-up Workshop Podcasting Workshop (link coming soon!) Add a comment here on the blog or email your comment to Donna at Donna AT Trafcom DOT com. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet.

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Trafcom News Podcast 134: Report from NMX

Thu, 30 Apr 2015 22:10:23 +0000

Or, "what happens in Vegas goes on this podcast." Here’s my report from this year’s NMX show, which, for the first time was rolled into the huge NAB show in Las Vegas. Rather than recaps of all of the sessions I attended, this episode brings you highlights, mainly about podcast marketing and audience growth, plus a few bits of news. Here are the show notes for this 16-minute episode: 00:01 Welcome and intro 01:40 Highlights from the talk by Mignon Fogarty, aka Grammar Girl: consistent format, release date and time. Use named segments and summaries. Ask listeners for iTunes reviews; tell them why. Be sure to maintain an email list and to communicate with listeners directly. Try using Instagram video and Pinterest to promote your podcast. Adding transcripts boosts your SEO. Check Google Keyword Planner before writing the title of your episode. 04:53 Rob Walch of Libsyn covered marketing advice for podcasters, including: don’t be a Twitter bomber! Be sure to link to your iTunes Store page to grow your audience and get reviews. Your best tactic to get featured on iTunes is to send your iTunes link to your email list. Learn how iTunes search works: it’s very important to put the keywords in your actual title or author field. iTunes does not care about your description field, unless it contains explicit language. 07:10 Word-of-mouth marketing trumps everything else; be sure to also distribute your podcast on outlets besides iTunes, such as Soundcloud, Stitcher, Pocketcasts, Overcast and more. 07:35 The length of your show doesn’t matter. The most popular downloads on Libsyn are shows that are more than 50 minutes long. 07:50 There are lots of opportunities for women in podcasting. Only 12% of podcasters are women, compared with half of bloggers. 07:59 Great time at the SHE Podcasts gathering at NMX, meeting Elsie Escobar, Jessica Kupferman, and seeing Mignon Fogarty and many other amazing women. 08:25 Elsie Escobar reminds us that “your mind is your boss.” Remember to relax and breathe. 08:46 Mark Ramsay shares radio tips for podcasters, including: audio quality matters, length matters (he’s a contrarian on this), and the beginning matters A LOT. 10:42 People generally share not audio itself, but conversations about audio. That may change with the launch of Clammr, which aims to become the Instagram or Twitter of audio, allowing us to share short clips. 11:22 More marketing advice from a panel, including gamification of audience engagement. Remember that loyal listeners may “look for legitimate ways to throw money at you.” When you create community, think of it as “badass clubhouse” where people want to hang out. 13:07 Kudos to Todd Cochrane and the team at Blubrry for developing an app to help Android listeners get our podcasts. 13:48 The future of podcasting is bright. Closing keynote at NMX was by Norm Pattiz, a veteran broadcasting entrepreneur and now founder of the PodcastOne network. 15:03 The Business of Podcasting, the book by Steve Lubetkin and Donna Papacosta, is in the copy editing stage. Go to the website to sign up for notifications. Add a comment here on the blog or use the Speakpipe feature on the right. Or email your comment to Donna at Donna AT Trafcom DOT com. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.

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Trafcom News Podcast 133: Communicate your way to a brighter career

Mon, 23 Feb 2015 19:35:13 +0000

Stand out. Get noticed. Be brilliant. An interview with Gerry Lewis. How many times have you been in a meeting that feels like the movie Groundhog Day? (“Haven’t we discussed this before – to no end?”) How many times have you seen someone bore the audience with a pointless presentation? In the new book by Gerry Lewis, SHINE, you’ll learn how not to be that person. In this practical and insightful book, Gerry shows us how to communicate our way to a brighter career by standing out, getting noticed and even being brilliant. Gerry is widely regarded as an expert in stakeholder persuasion, employee engagement, training and facilitation and change management. He has conducted workshops and learning programs in more than 40 countries in North America, Europe, the Caribbean, Africa, Southeast Asia and the Middle East. [Disclosure: Gerry Lewis is a client.] In this 16-minute podcast, Gerry explains why it’s so important for communicators today to sharpen their skills – in meetings, presentations, networking and more. Note: If you comment on this podcast here on the blog or by email or Speakpipe, or tweet the link to it, you’ll be entered into a random draw for a copy of SHINE (limited to North America, please). To learn more about Gerry Lewis and the SHINE book, visit the website. Theme music for the Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.    

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Trafcom News Podcast 132: How to create and curate trusted content

Fri, 19 Dec 2014 22:54:14 +0000

This is a short episode that I wanted to get to you before the Christmas season gets into full swing. Short but important, I think. Recently I attended an event hosted by CNW Group featuring keynote speaker Craig Silverman, who discussed how to create and curate trusted content. Craig is founder and editor of Regret the Error, an award-winning site that tracks and reports on accuracy and media corrections. In December 2011, Regret the Error moved to the Poynter Institute, and he joined the organization as a member of its faculty. He is also a fellow with the Tow Center For Digital Journalism at Columbia University. His research focuses on how news organizations deal with rumors and unconfirmed information, and aims to identify best practices for how journalists can debunk misinformation. Craig also runs a site I highly recommend you follow: Emergent, which is a real-time rumor tracker. Craig has generously shared his slides from the CNW Group event. I encourage you to study this deck because it’s filled with essential tips, resources and links. The deck is embedded at the end of this post. Here are the show notes for this episode: 00:01 Welcome and intro; examples of recent rumors and hoaxes about Sarah Palin, Pope Francis and a millionaire high-school student in New York 02:48 About Craig Silverman 04:45 Craig’s talk focused on creating credible content, verifying digital content, quashing rumors. 05:25 Hallmarks of credible content: Is it human? Check provenance of information. 06:30 Principles of verification: check sources. Is it better to be first or be right? 06:55 Verify social media information too. How old is the account? Analyze friends, followers, content stream, reputed location and more. Check sources outside of social media. Corroborate. 07:30 Craig shares tips to verity visual information; refer to the slide deck for specifics 07:58 How to refute rumors that can damage brands; example of P&G in the 1980s 09:00 The next Hands-on Social Media Workshop in Toronto is on February 5, 2015 from 9:30 to 4:30 at the Centre for Social Innovation in Toronto. Use the discount code “podcast” to save 15%. The early bird price expires December 31. 09:50 On January 29 Mitch Joel is speaking at an IABC/Toronto event: A Culture of Change: How Brands Thrive in an Age of Efficiency. Here’s an interview with Mitch Joel. 10:20 Where to send comments; donna AT trafcom DOT com or comment on the Trafcom News Podcast page 11:01 Comment from David Guerra about Trafcom News Podcast 131 Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley. CNW Presents... The New PR: Creating & Curating Trusted Content from @CraigSilverman from CNWslideshare

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Trafcom News Podcast 131: Tips for new bloggers

Thu, 30 Oct 2014 13:50:02 +0000

I’ve been sharing blogging advice with my students at the University of Toronto, and I thought I’d include it in a podcast episode as well. Here are the show notes: 00:01 Welcome and introduction 03:12 Blog about a topic you’re passionate about and have some knowledge in. 03:49 Know what you want to accomplish with your blog. 04:23 Imagine who’s reading it. Who is your ideal reader? 04:43 Be sure your headlines are compelling. 05:15 Curate; refer to smart thinking by others. 05:46 Add multimedia. 06:06 Amplify your blog content with social media. 06:38 Check your stats but don’t obsess over them. 07:50 Engage with readers. Example of the Spin Sucks Blog. 09:05 Get the technology right. 09:38 Know your terminology. 10:11 Where to send comments; comment on the blog or email donna AT trafcom DOT com 10:25 Comments on Trafcom News Podcast episode 130, the conversation with Steve Lubetkin about our book, The Business of Podcasting. Commenters are Dave Jackson  and Will Norman Related content How to find and share great content Why social media without content marketing makes no sense Top 5 social media questions Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley. Photo copyright: bloomua / 123RF Stock Photo

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Trafcom News Podcast 130: The business of podcasting

Fri, 11 Jul 2014 21:21:17 +0000

In this episode, Steve Lubetkin and I talk about the book we’re writing, The Business of Podcasting. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of the craft: the best business models for making money (realistically!), how to position clients’ expertise through podcasting, how to find clients, legal reviews, IT pushback, and much more. Do you have a question for Steve and me about the business of podcasting or the book itself? Add a comment here on the blog or use the Speakpipe feature on the right. Or email me at Donna AT trafcom DOT com. Be sure to sign up at the book website so you will be notified when it's available. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley. Related content Basic equipment and software for podcasting Secrets to podcasting success

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