Webmetricsguru INC - Marshall Sponder

Speaking at Rutgers Today -

Wed, 14 Jan 2015 08:22:01 +0000

A lot of stuff is happening (keep promising to write here more and  then, don’t) – but this year I’ll post more AND put in a decent theme for a change. Anyway – the latest presentation is on scaling online courses – and you can see it here.   More soon. Scaling online and hybrid […]

Analytics for Musicians presented to Chamber Music America on December 2nd, 2014 at St. Peter’s Church – NYC

Tue, 02 Dec 2014 03:21:11 +0000

I’m presenting a deck merges a lot of the thinking behind what i’m doing at Baruch College Zicklin School of Business with the insights I’ve developed at Rutgers University in the past – and put it in service of Musicians (both Classical and Jazz). The talk is being streamed live at Chamber-Music.org between 3 PM […]

Social Data Innovation Summit – Miami – November 6th Talk on Research at the Metropolitan Museum of Art

Mon, 17 Nov 2014 02:17:21 +0000

watch the video and read the presentation together to get the most out of both.

WebMetricsGuru Updates – September 9th, 2014 – Web Journal

Tue, 09 Sep 2014 06:57:01 +0000

the choice of art that is liked in museums (via Geofeedia monitoring the Metropolitan Museum of Art) can be a strong predictor of personality traits/type and of brand affinity and there's been enough solid research over the last 15 years to show a strong connection for certain multi-cultural personality characteristics such as "openness" and artistic preference - and our research at the Zicklin School of Business will attempt to show a solid connection with I am now, perhaps for the first time, coining the word "Geo-Social" Data.

In London this week – Busy with Analytics

Sun, 13 Jul 2014 23:47:45 +0000

When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – […]

Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

Tue, 03 Jun 2014 22:18:15 +0000

Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail Marketing  We need to “invert the pyramid” of a top-down […]

Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

Wed, 14 May 2014 08:18:14 +0000

Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with. Social Media isn’t just a […]

Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

Wed, 09 Apr 2014 18:03:20 +0000

Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….   ClickZ Live NYC Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of […]

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