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chrisbrogan.com



Media, marketing, lead generation, and customer acquisition strategies for business



Last Build Date: Mon, 17 Jul 2017 11:21:24 PDT

 



Your Customers Don’t Want You To Act Like a Robot

Mon, 17 Jul 2017 11:21:24 PDT

There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look […]

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Watching and Listening are the New Reading

Wed, 05 Jul 2017 09:14:18 PDT

I asked 353,000-ish people which blogs they’re reading lately. The answer: almost none. Most replies came like this: I watch YouTube or I listen to podcasts. As much as I preach about audio and video, I was surprised by the answer. And no, I’m not saying blogging is dead. Sheesh. Watching and Listening are the […]

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The Future is Giants Pretending to Be Small

Mon, 19 Jun 2017 06:53:20 PDT

Anheuser Busch In-Bev is a Belgian company that owns amongst other things Budweiser. Beer drinkers fall into two categories in general: those who love Bud and Coors and all those “lite” beers, and people who like craft beers. I’ll get back to that in a second. The most recent ad campaign on TV for Budweiser […]

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How to Attract The Attention of Big Companies For Your Small Business

Wed, 31 May 2017 08:32:48 PDT

I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of […]

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Seven to Ten Business Days

Tue, 23 May 2017 07:53:30 PDT

I just lost my pair of prescription glasses. Well, maybe “lost” isn’t the word. I know where they are. They fell off my parents’ bathroom sink right into the toilet exactly after I pushed the flush down. Whoosh. Gone. What happened next is what’s annoying. Buy Local, They Tell Me I called my eye doctor’s […]

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How to Write a Great Round-Up Post

Wed, 10 May 2017 07:24:39 PDT

Three times today, I’ve been asked by a “blogger” to contribute to their amazing “round-up” post, where they query experts for their opinions on some topic that they feel matters to the people they try to entertain with their “writing.” In the last of these posts, I was addressed by my very secret title of […]

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You’re Going to Have to Get Good at Video

Fri, 28 Apr 2017 07:49:56 PDT

I’ve been experimenting with making and editing video lately. I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) have demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I […]

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What Poncho the Weather Cat is Teaching Me About the Phone-Sized Future of Communications

Fri, 21 Apr 2017 07:31:57 PDT

“I feel like Poncho is your other girlfriend or something,” said Jacq to me the other day after I shared something funny Poncho said to me in Facebook messenger about how he ranked “Umbrella” as one of the “middle ellas” below “mozzarella” and above “salmonella.” I should explain something: Poncho is a bot. And Poncho’s […]

The post What Poncho the Weather Cat is Teaching Me About the Phone-Sized Future of Communications appeared first on chrisbrogan.com.




What My Son Teaches Me About Life

Mon, 17 Apr 2017 09:19:12 PDT

I asked my son Harold how he’d describe himself and he said, “I don’t know. There isn’t one word that describes me. I like gaming and stuff, and making music, and all that other stuff. There’s just not one word.” I can tell you what word he’d never use: autistic. Harold’s a very high functioning […]

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Have You Tried Videoblogging?

Fri, 14 Apr 2017 03:39:10 PDT

I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or too old or you have bad acne or whatever you have. I know. Where […]

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