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Media, marketing, lead generation, and customer acquisition strategies for business

Last Build Date: Wed, 05 Oct 2016 12:29:51 PDT


Sing the Hell Out of Your Song

Wed, 28 Sep 2016 11:46:02 PDT

I’ve come to realize that one big challenge we have is that we have to tell the world how we help them, and we have to do it often. Only, we have to do it in a way that makes it about our buyers and not us. If you’re like me, you quite often have […]

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Brand Manage Camp is Worth It

Thu, 15 Sep 2016 14:23:14 PDT

I wouldn’t ever write a post like this if I were asked. I hate when people ask me outright to say nice things about them or their company or their event. No one asked me to write any of this. I need to tell you that so I can say what I want to say […]

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Your Message and Your Voice

Mon, 12 Sep 2016 07:17:42 PDT

I’m writing this for my Owner Insiders but figured I’d share it with you, as well. The idea is one of those simple-but-potentially-profound ones. I’ll be sharing it with the people at Owner Action Systems LIVE in Portland, Maine on 9.24.16. Your Message and Your Voice I believe that when you better understand what you […]

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Advertising Hits a Hurdle

Fri, 09 Sep 2016 05:13:09 PDT

This guy is known as Pewdiepie. You can decide he’s a weirdo (he is). You can think his videos aren’t interesting because they’re mostly “let’s play” coverage of video games (currently one of the top watched video categories of YouTube). He also makes $12 million a year from YouTube. However, recently, YouTube implemented some changes […]

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Labor Day

Mon, 05 Sep 2016 06:28:59 PDT

I’ve never been one to celebrate Labor Day. It’s a US holiday built to say, “Hey good job, workers. You did work!” Seems a bit patronizing to me. I prefer to celebrate work every day. But you can make a holiday what you want, and so I made mine my own. Labor Day Over the […]

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How to Write Better

Tue, 30 Aug 2016 15:41:59 PDT

I wrote a book on how to Find Your Writing Voice. The idea came because Jacq said she wanted to know how to translate her unique self onto the page, onto her blog, into emails and more. You know, in a world where writing and communication are more important than ever, I wanted to make […]

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What Do You Lose by Fitting In?

Mon, 15 Aug 2016 07:30:46 PDT

I just looked over my last ten posts. The only thing they all have in common is that I’m not talking about what all my other friends are talking about. I’m not talking about lead magnets and how to automate your tweets or why it’s sad that Blab failed or any of that. I’m not […]

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Content Marketing: We Must Entertain

Sat, 13 Aug 2016 06:08:18 PDT

I’m working on a new post, but I want to make you watch this video ahead of it. I won’t explain why yet. Just go with me. Continue Reading

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Wait Where Did Yesterday Go

Tue, 09 Aug 2016 16:12:01 PDT

It’s practically September, you know. The year is almost over. How much did you accomplish? Can you measure it in any way? Do you have any markers? I’ll tell you straight out that I didn’t do nearly enough to cover myself in this regard. I didn’t track it well enough. Wait: Where Did Yesterday Go? […]

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Pokemon Go Stats

Wed, 03 Aug 2016 04:46:34 PDT

The guys at BargainFox sent over this insane infographic full of Pokemon Go information. There are some fascinating numbers in there. Continue Reading

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