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Media, marketing, lead generation, and customer acquisition strategies for business



Last Build Date: Thu, 23 Mar 2017 16:30:08 PDT

 



What I Told the Bloggers at Social Media Marketing World

Thu, 23 Mar 2017 16:30:08 PDT

I wrote this 30,000 feet above the earth. No. I AM WRITING this 30,000 feet up. I just got back from going pee. While I washed my hands, I came up with the first line of my speech for tomorrow. What I Told the Bloggers at Social Media Marketing World If I’ve done it right, […]

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A Splintered Web Gets Even More Fragmented

Wed, 22 Mar 2017 01:51:26 PDT

This morning, after Jacq left for the gym, I spoke to two different bots on my phone. Poncho gave me the weather forecast and a little weird joke. Joy asked me how I was feeling because she wants to help me keep track of my mood and mental health. These are called chatbots and they’re […]

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Dear Alexa – Please Get Smarter – Hurry

Wed, 15 Mar 2017 13:43:56 PDT

I’m very much sold on the concept of voice-driven interfaces for the web. And I know that Amazon Echo (often called Alexa) is a great first foray into how we normal humans (I’m pretending to be normal – shush!) will start getting into this world. But now that I’m totally sold on the idea? Alexa […]

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How To Get Started in Videoblogging

Mon, 13 Mar 2017 11:22:12 PDT

People aren’t reading as much as they were, as it turns out. According to a study from the US Bureau of Labor Statistics, Americans are only reading 19 minutes a day. Contrast this with a recent report showing that people are watching over 1 BILLION hours of YouTube video per day. (I know this isn’t […]

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Nobody Reads Your Corporate Blog Because It’s Boring

Fri, 10 Mar 2017 09:37:52 PST

In learning how to build my own news platform, I’ve taken a renewed interest in reading through lots and lots of blog posts every day, searching for trends and interesting perspectives different than mine. In that process, I’ve come to realize something. Nobody Reads Your Corporate Blog Because It’s Boring I’m not the first to […]

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Start Affiliate Marketing

Wed, 01 Mar 2017 10:26:24 PST

Affiliate marketing is a way for publishers like you and me to promote products and services that we like and use to the people we serve through our platform. It’s my favorite kind of marketing arrangement because when used appropriately, it’s the perfect match of a person (me) promoting a product they like (made by […]

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You’re Not Supposed to Have All The Answers

Mon, 27 Feb 2017 09:01:13 PST

I’ve been struggling with my new book, but not in the way that most people mean that. It’s not that I have too few ideas or too many ideas. I’ve got millions of ideas and I know how to cull them. It’s just that I need something specific to happen with this book, and I […]

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Stop Getting Your News From Facebook – Build Your Own News Platform

Mon, 13 Feb 2017 09:54:44 PST

“I’m getting sick of all the negative news on Facebook.” Has a friend said this to you? Have you heard more and more of this? Are YOU tired of feeling like the information scrolling down your Facebook feed isn’t what you care about? You can build a simple alternative. What If You Controlled Your Own […]

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When You Feel Stuck

Fri, 10 Feb 2017 19:00:04 PST

When you make your own game in life and business, there’s a tight pairing between an opportunity and a problem and it has one word: freedom. When you can do anything, sometimes you lock up and do nothing. Or nothing useful. What should you do when you feel stuck? That Stuck Feeling When faced with […]

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Sponsored – Staples Back to Business Survey Finds Small Business Owners Are Ready to Rock in 2017

Wed, 01 Feb 2017 09:56:09 PST

This is a sponsored post on behalf of Staples. All opinions are mine. They just paid me to give YOU my opinions. It’s a win! This survey by Staples came out just as small business owners are getting back to business in 2017. In it, Staples asked small business owners a number of questions to […]

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