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Media, marketing, lead generation, and customer acquisition strategies for business

Last Build Date: Tue, 06 Dec 2016 05:49:30 PST


Any Path Gets You There

Wed, 30 Nov 2016 06:01:49 PST

What’s the best diet? The one you’ll follow. What’s the best exercise program? The one that gets you the results that YOU want. What’s the best business strategy? The one you’ll actually implement to get where you want to go. I was wishing a happy birthday to Scott Sigler, and realized that he’s a great […]

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Go On a Media Diet

Mon, 28 Nov 2016 06:55:01 PST

Too many of us are chewing up hours each day in an effort to “stay informed” and “keep up” but also to waste time in between other tasks. It’s time to go on a diet. A media diet. How to Start Your Media Diet Look at the blogs and newsletters you currently receive. You already […]

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Working on my New Book

Sat, 26 Nov 2016 10:08:56 PST

I’m writing a new book called Make Your Own Game. This book solves the challenge of “how do I get more successful at life and business?” I thought I’d share a little behind-the-scenes of how I do it. I Start With “Why Bother With a Book?” It took a while to write this new book, […]

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Is Your Site About You Or Them?

Mon, 31 Oct 2016 10:14:11 PDT

Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they […]

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Sing the Hell Out of Your Song

Wed, 28 Sep 2016 11:46:02 PDT

I’ve come to realize that one big challenge we have is that we have to tell the world how we help them, and we have to do it often. Only, we have to do it in a way that makes it about our buyers and not us. If you’re like me, you quite often have […]

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Brand Manage Camp is Worth It

Thu, 15 Sep 2016 14:23:14 PDT

I wouldn’t ever write a post like this if I were asked. I hate when people ask me outright to say nice things about them or their company or their event. No one asked me to write any of this. I need to tell you that so I can say what I want to say […]

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Your Message and Your Voice

Mon, 12 Sep 2016 07:17:42 PDT

I’m writing this for my Owner Insiders but figured I’d share it with you, as well. The idea is one of those simple-but-potentially-profound ones. I’ll be sharing it with the people at Owner Action Systems LIVE in Portland, Maine on 9.24.16. Your Message and Your Voice I believe that when you better understand what you […]

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Advertising Hits a Hurdle

Fri, 09 Sep 2016 05:13:09 PDT

This guy is known as Pewdiepie. You can decide he’s a weirdo (he is). You can think his videos aren’t interesting because they’re mostly “let’s play” coverage of video games (currently one of the top watched video categories of YouTube). He also makes $12 million a year from YouTube. However, recently, YouTube implemented some changes […]

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Labor Day

Mon, 05 Sep 2016 06:28:59 PDT

I’ve never been one to celebrate Labor Day. It’s a US holiday built to say, “Hey good job, workers. You did work!” Seems a bit patronizing to me. I prefer to celebrate work every day. But you can make a holiday what you want, and so I made mine my own. Labor Day Over the […]

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How to Write Better

Tue, 30 Aug 2016 15:41:59 PDT

I wrote a book on how to Find Your Writing Voice. The idea came because Jacq said she wanted to know how to translate her unique self onto the page, onto her blog, into emails and more. You know, in a world where writing and communication are more important than ever, I wanted to make […]

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