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Web Strategy by Jeremiah



Jeremiah discusses how web tools enable companies to connect with customers



Last Build Date: Tue, 18 Apr 2017 15:29:48 +0000

 



Corporate Innovation Programs Focus on Teams and Empowering Internal Innovation

Mon, 17 Apr 2017 09:14:16 +0000

Though there are many ways to approach innovation, the majority of companies focus on building innovation teams or “Innovation centers of excellence,” as well as fostering internal education, before moving toward external deployments. In Crowd Companies’ recent report, The Corporate Innovation Imperative (download here), we identify 10 types of innovation programs corporations pursue when looking [...]



Your Guide to Innovation and Design Methods

Tue, 04 Apr 2017 09:26:26 +0000

By Jeremiah Owyang, with co-contributor Ryan Brinks Corporations are approaching innovation processes and methods in different manners, we’ve seen catalogs of over 70 examples. Here’s a sample of the most common methods that we’ve commonly heard in our interviews from our recent report on the Corporate Innovation Imperative (download). Feel free to leave comments below [...]



Intrapreneurship Programs: Engage your Employees, Activate Diverse Ideas, Satisfy Customers

Tue, 28 Mar 2017 14:56:06 +0000

Most large corporations have a wide range of customer types. It often spans many countries, languages, and cultures. To help create the right product solutions for your customers, savvy companies are activating their employees (not just the dedicated product team) to unleash innovation from all areas of the company, which results in a diverse set [...]



How Corporate Innovation Programs are Measuring Success

Mon, 20 Mar 2017 10:16:38 +0000

Corporate innovation programs are primarily measuring revenue to show success –but that’s a risk, it a small incubated program is being compared to the primary billion dollar business lines. ROI is a fallacy metric of corporate innovation. Basing program success on ROI too early, rather than dedicated innovation KPIs, will not yield an accurate representation [...]



These Ten Delivery Drones Are Coming To Your House

Mon, 13 Mar 2017 09:06:46 +0000

By Jeremiah Owyang, with co-contributor Ryan Brinks Drones come in many shapes and sizes, and are coming to a front door near you. Retail, logistics, and the way we shop and consume will never be the same. We call this trend the “Autonomous World” when robots are able to augment, supplant and replace human workers [...]



Corporate Innovation Challenges: Culture, Budgets, and “Frozen” Management

Mon, 06 Mar 2017 10:02:18 +0000

Corporate innovation leaders face many challenges when attempting to get innovation programs off the ground. Peter Schwarzenbauer, chairman of BMW (a Crowd Companies member), is quoted saying, “Innovation is a willingness not to be understood for a long period of time.” Change agents are those whose radical, innovative ideas are not internally understood –and the [...]



Who’s Leading Corporate Innovation? Examining the Corporate Innovator Persona

Mon, 27 Feb 2017 01:16:14 +0000

Experience and Education Set the Foundation for Leadership. This is a detailed breakout from our recent report on the Corporate Innovation Imperative, over the coming months, more will be revealed about how large companies are behaving like startups –while using their unique capabilities as a large organization. Attracting the right talent for innovation is a [...]



Report: The Corporate Innovation Imperative

Tue, 21 Feb 2017 21:18:41 +0000

Our latest research report is now available, which was focused on how large companies are internally getting ready for the many waves of technology disruption that are here now, and coming. Companies need to be ready, with a dedicated innovation program –not just knee-jerk reacting to each new set of technologies that emerges. We asked a [...]



Robots, Yes Robots, Could Be Trump’s Greatest Threat

Sat, 11 Feb 2017 15:37:24 +0000

The rise of automation is destined to replace some worker employment, and it could increasingly cause friction with efforts to create new jobs, a hallmark of the Donald Trump administration. Many studies have forecast a day when repetitive and labor-intensive jobs will be recast by automation, though the jury is still out about whether the [...]



The Rise of the Political Brand

Wed, 08 Feb 2017 15:31:07 +0000

Corporations are being expected to take a political stand, a risky proposition that could result in backlash, boycotts, or a raving army of advocates. Since the dawn of business, the influences of politics have resulted in private political advisors, quiet lobbying in political offices, and funding political programs. But now, customers are expecting brands to [...]