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Return Customer

Make your customers happy. Improve your business. Grow your revenue

Last Build Date: Wed, 11 Apr 2018 15:00:00 +0000


3 Steps to Building a Winning E-Commerce Ecosystem

Wed, 11 Apr 2018 15:00:00 +0000

An effective e-commerce ecosystem is vital to business success in today’s mobile-first economy. E-commerce sales increased 23.2 percent in 2017, making up over one-tenth of total U.S. sales, eMarketer estimates. Online sales are growing five times faster than offline sales, and will account for 17 percent of total sales in the United States by 2022, […]

Improving Customer Experience Through A/B Testing Your Customer Service

Wed, 28 Mar 2018 15:00:00 +0000

Multivariate testing (including A/B testing) is a technique used to identify the best performing campaigns on your marketing inventory. Such testing tools can be used to identify the ad copies, landing pages and even Call-To-Action (CTA) buttons that perform the best. The way to do this is simple – marketers pick two or more variations […]

3 Critical Reasons to Read Customer Reviews

Wed, 14 Mar 2018 15:00:00 +0000

You probably already know how important the voice of the customer is for your business, but are you placing equal importance on finding the time to read them? Reading your reviews can do wonders for your business, and in this post, you’ll learn why. Here are three critical reasons to be reading your customer reviews. […]

3 Benefits of SMS as a Customer Support Channel

Wed, 28 Feb 2018 16:00:00 +0000

The behavior of consumers has evolved as their environments and behaviors have shifted — and it’s up to brands to catch up. These days, many companies are stuck in old habits, trying to stick a round peg into a square hole. Case in point: Choosing to not operate a call center from the cloud won’t […]

3 Ways To Increase Social Media Customer Engagement

Wed, 14 Feb 2018 16:00:00 +0000

The power of social media among today’s consumers is no secret. With over 2.8 billion global social media users, which equal roughly 37 percent market penetration, the opportunity for businesses to engage and connect with existing and new customers is vast and constantly growing. So what can you do to really use this tool and […]

3 Online Marketing Tools You Can Use to Teach Consumers About Your Brand

Wed, 31 Jan 2018 16:00:00 +0000

You’re not alone in your struggles. In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. But, believe it or not, uniting the forces of education and marketing can go a long way in your pursuit of happiness. Don’t just market […]

5 Tips for Automating Your Small Business Customer Service

Wed, 13 Dec 2017 21:24:58 +0000

We live in an age of constant communication, perpetual availability, and an expectation of white-glove service. For small businesses, the level of customer service they are able to provide can make or break their success. So, how does a fledgling company offer the same level of attentive, personable, friendly client care as a multinational behemoth […]

5 Reasons Shoppers Abandon Their Online Carts

Wed, 23 Aug 2017 15:00:00 +0000

According to a survey of 37 studies on e-commerce shopping habits, the average rate of online shopping cart abandonment (when shoppers add an item to their cart but never complete the transaction) is 69.23 percent. Of that figure, more than half the abandonments were due to the fact that the shopper was not actually ready […]

Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Wed, 09 Aug 2017 15:00:00 +0000

Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience, while 33.5 percent are delivering average service and 39.6 percent are lagging or falling […]

4 Ways to Gather Business Intelligence on Your Customers’ Buying Habits

Wed, 26 Jul 2017 15:00:57 +0000

Paying attention to your customers’ buying habits can pay off. Using customer analytics to track buyer behavior can boost your sales, customer satisfaction and customer retention by as much as 25 percent, Quantzig data shows. Studying your customers’ purchasing patterns is so effective because it enables you to tailor your marketing and sales tactics toward […]