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Return Customer

Make your customers happy. Improve your business. Grow your revenue

Last Build Date: Thu, 19 Jan 2017 22:36:19 +0000


Creating and Leading a Customer-Centric Culture

Thu, 19 Jan 2017 16:00:00 +0000

Company Culture Trickles Down From the Top The most successful businesses and brands typically follow the same path when it comes to leadership. If your employees and company culture are a priority to you, your customers and their experiences will be a priority to your employees. Leading by example is critical to the success of […]

4 Steps to Meet 24/7 Customer Service Expectations on Social Media

Wed, 15 Jun 2016 15:00:00 +0000

Social media customers have increasingly demanding expectations. About 95 percent of millennials expect brands to have a Facebook presence, and over 80 percent expect brands to be on Twitter, HubSpot research found. According to Edison Research, 42 percent of customers expect service requests made through social media to be handled within 60 minutes, while 32 […]

Instant Satisfaction: How to Meet Rising Customer Expectations

Wed, 01 Jun 2016 15:00:00 +0000

As Internet speeds increase and technology becomes more sophisticated, customer expectations of companies’ online performances have also risen. In 2015, 47 percent of U.S. corporate executives said their customers’ service expectations were higher than three years ago, while 35 percent said they were much higher. Nearly two-thirds of these companies said it was somewhat or […]

5 Lessons from Top Brands on Delivering Customer Service

Wed, 18 May 2016 15:00:00 +0000

In this age of digital media, brands have many ways to offer exemplary customer service to their customer base. The advent of social media has also enabled customers to share their own customer service stories, which, in turn, become the brand’s own walking advertisement and word-of-mouth. What are the reasons that companies with great customer […]

How Video Content Engages Customers More Effectively

Wed, 27 Apr 2016 15:00:00 +0000

Do you want to find (and keep) more customers? Whether you’re a small business or a big business, there’s a simple solution to engaging and retaining your customers more effectively — video. When it comes to video marketing, both conversion and engagement rates for this type of content are much higher than other forms of […]

How anyone in the company can (and should) help the customer

Wed, 06 Apr 2016 15:00:00 +0000

Your customer has a question, but wait – the customer service guy had to leave early today. The whole team has a summer outing. It’s after hours, they’re all asleep. But the customer’s inquiry is urgent. The customer is waiting. What do you do? Your company may have a designated customer service team tasked with […]

Instagram Marketing Tips for Better Content Marketing

Wed, 16 Mar 2016 15:00:00 +0000

Instagram is a completely unique blend of stunning visuals, storytelling hashtags, content curation opportunities, and real-time marketing which can’t be beat. Marketers who wish to use the platform will need a plan which always works with these unique online marketing tools. With a little bit of planning, a big heap of creativity, and the right […]

The 4 Powerful Emotions of Consumer Marketing

Wed, 27 Jan 2016 16:00:00 +0000

With a saturation of marketing and advertising, companies rely more on consumer emotions to sell a product. Between television, radio and the Internet, there are a lot of mediums to lose a message. But these four emotions and strategies are key ways to engage new customers in 2016. Sentimental Marketing If you took the early […]

Why Metrics Aren’t Everything for Delivering Exceptional Customer Service

Wed, 06 Jan 2016 16:00:00 +0000

In the last decade, there has been an influx of customer experience platforms that all offer the ability to capture data and give actionable insights to deliver exceptional customer service. Without a doubt, these platforms provide metrics that produce valuable guidance when it comes to customer retention, average handle time, first call resolution, service levels, response times, […]

Ways to Improve Your Email Marketing Campaign’s Effectiveness

Thu, 10 Dec 2015 16:00:00 +0000

Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. Marketers are focusing on automated email marketing methods, especially email triggered by recipient actions and emails geared toward stages in the customer […]