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Media Culpa



Two Swedish Eyes on Media and Public Relations



Published: 2018-01-03T05:02:27-08:00

 



How to use micro influencers to drive engagement

2017-12-20T08:04:18-08:00

Brands have been using social media influencers in marketing campaigns for a long time. As the practice has grown over the years, many individuals have become celebrities with millions of followers and they can charge thousands or tens of thousands of dollars for a social media campaign or even a single Instagram post. As influencer […]



Indian music company now the largest channel on Youtube

2017-11-07T07:13:41-08:00

For years we have heard that Swedish gamer Felix “PewDiePie” Kjellberg has the largest channel on Youtube. He still has the highest number of subscribers by far, but there is reason to argue that he has been dethroned by a person you’ve probably never heard of – Gulshan Kumar. Kumar is the founder of an […]



The effect of the Instagram shadow ban

2017-09-26T02:28:27-07:00

Eye in the sky Ett inlägg delat av Hans Kullin (@kullin) Mar 5, 2017 kl. 12:48 PST Suddenly one day you think you might have cracked the code, that you will finally become an influencer on Instagram. Your photos, for no apparent reasons, are getting twice as many likes as they normally do, and the […]



Obama’s tweets will be archived on @POTUS44 – but the 46th President is an “egg”

2016-11-07T11:10:51-08:00

We will soon find out who will replace Barack Obama as the President of the United States – Hillary Clinton or Donald Trump. Obama has been the first president to truly embrace social media in all its forms and when he steps down, Clinton or Trump will take charge of the Twitter account @POTUS. The […]



No, they’re not giving away Range Rovers on Facebook

2016-08-21T12:23:58-07:00

You’d think by now that people could tell a fake giveaway on Facebook from a real one, but apparently not. There are currently a number of fake car giveaways on Facebook that have gone more or less viral. These giveaways often claim to hand out luxury cars to lucky winners and this time there are […]



Sweden beats Nordic rivals in social media Olympics

2016-08-16T13:34:26-07:00

The Olympic games in Rio 2016 are engaging large audiences in social media. However, some reports suggest that the volume of interactions in social channels are lower than expected. A survey of US viewers shows that fewer people are following the Olympic Games via social networks than had said they expected to. But many people are […]