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Media Culpa



Two Swedish Eyes on Media and Public Relations



Published: 2017-08-07T05:40:42-07:00

 



Hashtags on Instagram not working causes uproar among users

2017-07-14T23:45:53-07:00

My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least a […]



One in ten posts on my social networks are ads

2015-12-09T02:16:00-08:00

Over the last few years most major social networks have introduced some form of advertsing as a revenue source. Even Instagram has now started to insert sponsored posts in the feeds for Swedish users. As social media users transfer from desktop use to mobile use, it becomes more and more important to place ads or […]