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Media Culpa

Two Swedish Eyes on Media and Public Relations

Published: 2018-04-19T08:07:43-07:00


Micro influencers affect purchase decisions


Digital influencers have become a major force in online marketing in recent years. Brands turn to celebrities and other influencers to engage audiences and sway purchase decisions in influencer marketing campaigns. A new study by Fullscreen and Shareablee shows that these influencers have a strong impact on their followers’ behaviour. The study looks at four … Continue reading "Micro influencers affect purchase decisions"

Instagram now shows when you were last active, here’s how to turn it off


Instagram now shows you when your contacts were last active on the app. If you look under the direct messages, it states how many minutes, hours or days since the other users were last active. That of course means that they can see your status as well. If you find this intrusive, fear not, there … Continue reading "Instagram now shows when you were last active, here’s how to turn it off"

Instagram about to remove Top 9 for hashtags


Eye in the sky Ett inlägg delat av Hans Kullin (@kullin) Mar 5, 2017 kl. 12:48 PST Suddenly one day you think you might have cracked the code, that you will finally become an influencer on Instagram. Your photos, for no apparent reasons, are getting twice as many likes as they normally do, and the … Continue reading "My most popular Instagram photo, a gift from a spammer"