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Media Culpa



Two Swedish Eyes on Media and Public Relations



Published: 2017-03-09T04:24:25-08:00

 



My most popular Instagram photo, a gift from a spammer

2017-03-09T00:53:31-08:00

My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least a […]



One in ten posts on my social networks are ads

2015-12-09T02:16:00-08:00

Over the last few years most major social networks have introduced some form of advertsing as a revenue source. Even Instagram has now started to insert sponsored posts in the feeds for Swedish users. As users transfer from desktop use to mobile use, it becomes more and more important to place ads or sponsored posts […]



The end of a podcasting era

2015-09-21T11:11:24-07:00

Here in Sweden, podcasts are getting more and more popular each day. Some of the most popular ones may have a hundred thousand listeners per episode or more. I’m not at all a heavy user but I discovered podcasts already 10 years ago and the one I started to listen to was For Immediate Release, The […]