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Preview: Marshall Kirkpatrick, Technology Journalist

Marshall Kirkpatrick's Blog



Discovering awesome new things on the Internet since 2005.



Last Build Date: Fri, 30 Mar 2018 05:50:50 +0000

 



One key step in effective influencer engagement: A good system for seeing opportunities

Thu, 29 Mar 2018 19:19:51 +0000

When it comes to cultivating long-term relevance and quality relationships with industry thought leaders, showing up is key.  Here’s my advice on how to make that easier to do. I’ve been engaging with influential people online, building relationships, learning from them, and collaborating when it makes sense, for more than a decade. The number one …



If you like podcasts, you should try the Breaker app

Wed, 28 Mar 2018 04:29:06 +0000

Discovering a great new podcast is a real thrill and a relatively new app called Breaker makes it easy to do. It uses your friend list from Twitter or other social networks to tap you into a stream of podcast listening activity. And the interface is beautiful. The social discovery is awesome – I’m finding …



The Rise of Influencer Listening

Thu, 15 Mar 2018 00:42:07 +0000

I’ve been doing “influencer marketing” for more than a decade, and calling it that for more than 7 years. I’m not a big fan of what you’re probably thinking about when you hear the phrase “influencer marketing.” What I’m really excited about is not so much outbound marketing and promotion – but inbound value capture …



Screenshots from the new app Molly.com: Chris Messina and team help you teach a robot about yourself

Tue, 20 Feb 2018 05:40:56 +0000

In the future there will be far more opportunities to engage with recommendation and other types of systems than we can keep up with – and we’ll want those systems to quickly and easily know about our interests and tastes. Molly.com is a new system launched today that will allow you and your friends to …



Interested in AI? Check out this incredible new podcast: Voices of AI

Wed, 14 Feb 2018 03:47:48 +0000

Do you want to hear leading artificial intelligence practitioners talk through long detailed descriptions of their work? I do! Especially now that I’ve begun listening to AI researcher Leora Morgenstern explain the creation of systems for machines to read and understand tables in scientific research literature. It’s awesome! Voices of AI is a brand new …



An Excellent Book: “How to Fix the Future”

Tue, 13 Feb 2018 01:54:58 +0000

Author and entrepreneur Andrew Keen has just launched his latest book, titled “How to Fix the Future.” The book argues that we’re faced with a historic threat to individual and social wellbeing in the form of big tech monopolies building addictive tech. To avoid the worst possible outcomes will require a combination of regulation, innovation, …



AI could help us be better humans

Sat, 10 Feb 2018 04:24:19 +0000

People often say that we humans needn't worry about growing automation, that what we should do is just focus on the things that humans do best: things like empathy and interpersonal communication. But does that really seem like a long-term defensible competitive advantage over the robot co-worker who would steal your job? I don't think so.



Digital Transformation: Data is not the most important part

Thu, 01 Feb 2018 19:48:17 +0000

People have been saying for years that “data is the new oil” – but oil needs an engine. That analogy may break down, too, if data isn’t scarce but great engines are. Analyst firm IDC released a series of reports on four parts of digital transformation yesterday and it could be looked at that way. …



How to be valuable online in 2018

Thu, 21 Dec 2017 22:26:59 +0000

You know what kind of year-end blog posts are most valuable? In my mind, it’s ones highlighting the best or most successful content someone’s published throughout the whole year. That editorial winnowing down is a great value add. One good example is Marketing Sherpa’s Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, …



Digital Transformation will change how we work and live together

Tue, 12 Dec 2017 04:16:40 +0000

I was asked in an interview that I hope will appear online soon what I’m excited about that’s coming in the future of social media. Based on some thoughts from Dion Hinchcliffe that I wrote about recently and some historical context from Andrew McAfee and Erik Brynjolfsson’s new book Machine, Platform, Crowd: Harnessing Our Digital …



The best part of Altimeter’s amazing new Digital Change Agent’s Manifesto

Wed, 06 Dec 2017 02:55:18 +0000

Industry-leading analyst Brian Solis published a huge new report today, titled The Digital Change Agent’s Manifesto. The report starts out with several pages of depressing reading about how hard it is to be a change agent inside an organization. I almost stopped reading it. But then I continued, and the final 70% of the report …



Power pools at the points of intersection

Tue, 05 Dec 2017 06:16:09 +0000

Power pools at the points of intersection. That’s a clear theme in several of the most moving things I’ve read in the past few days. Here are four items I recommend highly. Were we to do a multi-variate regression analysis of a few different dynamics in the world, these here might be explorations of independent …



Social listening to your customers…when they don’t say your name

Wed, 29 Nov 2017 06:18:43 +0000

Social listening – for the past 10 years, since the founding of companies like Radian6 and ScoutLabs, it’s mostly meant “listening for the use of my brand’s name on social media so I can do damage control.” There’s so, so much more than that. I’d like to write a book about how much more there …



We must listen to people we disagree with

Tue, 28 Nov 2017 02:15:45 +0000

Sometimes people we find toxic have important insights that we ignore at our own peril. Social media amplifies the obnoxiousness and the opportunity. Ryan Holiday says “I Tried to Expose Russia’s Media Manipulation Playbook in 2012 and Nobody Listened.” “You don’t get infected when you interact with someone you disagree with—or have at times found …



Aiming for Goldilocks-level innovation

Sun, 26 Nov 2017 19:08:27 +0000

“We want to reinvent, but we sure … don’t want to reinvent the wheel.” – Warby Parker co-founder Neil Blumenthal. That line really struck me from this Fast Company article “The Future of Retail in the Age of Amazon.” It reminded me of my friend Hideshi Hamaguchi‘s analysis of innovative products in terms of new …



How to get pumped up and finish hard tasks

Sun, 26 Nov 2017 04:25:52 +0000

Popular author Daniel Pink has begun a new podcast and the first of two episodes is particularly good.



About this blog (Q4 2017)

Sun, 26 Nov 2017 03:28:54 +0000

Blogs deserve love. As simple self-publishing technology, they have the potential to transform the world. This one’s helped transform my life – but I’ve been neglecting it. I’d like to try to change that. Since moving from Google’s Blogger.com to my own self-hosted WordPress site here at Marshallk.com 12 years ago, this site has grown …



How to Think About Four Different Types of Social Channels

Fri, 27 Oct 2017 16:42:16 +0000

There are four kinds of social channel communication in a model used by influence marketing superstar Matt Broberg. Matt shared this model in a recent interview on the excellent Influence Marketing Council podcast. I think this is a great model to help guide and deepen our thinking about community, marketing, and communication. Each category of …



Will disinformation rock the world forever?

Fri, 20 Oct 2017 16:38:00 +0000

The future of information, misinformation, and public discourse is called “an arms race,” a very dismal situation – and offering some reasons for hope, in the latest Pew mega-analysis of an important trend on the internet. Titled “The Future of Truth and Misinformation Online,” this massive survey of more than 1000 technology industry experts is …



SSCC (Stop Start Continue Change) and a daily activity log

Thu, 19 Oct 2017 06:58:14 +0000

“Captain’s log, stardate…” Can you picture Captain Kirk dictating his captain’s logs on the Enterprise? I sure can. I’m the captain of my own life and career, and while the wind and seas are often stormy, I’m having a great time exploring. For the past few years, off and on, I’ve been keeping a short …