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Marshall Kirkpatrick's Blog





Last Build Date: Thu, 20 Apr 2017 07:08:47 +0000

 



Bots: Going back to the fundamentals of social media

Thu, 20 Apr 2017 07:02:47 +0000

I’ve been starting all my mobile Tweet reading from a bookmark in Safari to this list of the top 100 influencers in the field of Bots, as compiled by Little Bird’s social graph analysis, and I just keep coming back to this interview with my friend and social media veteran Schlomo Rabinowitz this week on […]



Building feedback loops for finding flow in serious work

Sun, 19 Mar 2017 18:46:05 +0000

“Inspiration arrives at surprising times, but it prefers to find you working,” Picasso reportedly said. As someone who aspires to develop my self and my skills, and to make the world a better, more just place, I like to think about working in many different ways. One of the ways I’m thinking about work is […]



What I’m working on this month

Wed, 08 Mar 2017 08:01:11 +0000

I love a good log book. “Captain’s log, Star Date…” Etc. I’m big into keeping a journal, I have been for the past couple years, and I review month and year old entries each day. A log is great for context, history, accountability, self-awareness, and more. In that spirit, I thought I’d start a new […]



AI will never be fully automated

Sun, 05 Mar 2017 07:55:19 +0000

AdWeek covers a Coca Cola exec, Mariano Bosaz, the brand’s global senior digital director, saying at Mobile World Congress this week, that Coke is interested in doing a lot of automated, AI-powered ad creative work. “In theory, Bosaz thinks AI could be used by his team for everything from creating music for ads, writing scripts, […]



A Networked View of Value and Cost

Sun, 05 Mar 2017 07:28:01 +0000

We’re entering into a networked age where the value created by single organizations is being surpassed by the value created by networks, and humanity’s participation in networks is giving each of us a new opportunity to engage in something bigger than ourselves, like a global brain. Those were among my favorite take-aways from futurist Ross […]



The future of influencer marketing: B2B influencer engagement

Sun, 26 Feb 2017 05:48:33 +0000

When you hear the phrase “influencer marketing” – a consumer product example comes to mind, doesn’t it? It’s a kid on Instagram, being paid to post a photo of a pair of shoes, or some such thing. Well…that’s not the only game in town. In fact, it may not be the best game in town, over […]



The future of influencer marketing: Long term relationships

Fri, 17 Feb 2017 17:34:22 +0000

Influencer marketing, as most practices do, is advancing along a maturity curve.  Here is the first of three ways I see evidence it is moving, based on engagement with customers, watching other vendors in the space, and more. Then some thoughts on the consequences of these developments. Building long term relationships Influencer engagement has compounding returns and the […]



Source based vs keyword based social listening

Mon, 13 Feb 2017 16:18:14 +0000

Almost all social listening is done based on keywords, but as a former journalist that broke a lot of news stories by listening first to the right people online, no matter what words they happened to use, I can tell you that keyword based listening is not the whole opportunity. That’s what we do in […]



The challenge and opportunity of Extelligence

Mon, 13 Feb 2017 03:38:58 +0000

Being human is hard.  It’s complicated, at least if you want to do it well, I think.  Now picture the amount of data available to us exploding in the next few years.  Most of that data will be processed for us by machines, but the sheer number of analytical conclusions the machines offer us will be overwhelming, […]



One of the most important websites for the future of big data & AI is up for sale this week

Mon, 23 May 2016 18:47:39 +0000

The future of the world will be impacted in major ways by big data and artificial intelligence.  That much is undeniable, right? But how is data accessed and how does AI make connections and recommendations between technologies, data sets, and users?  Through something called an API, or Application Programming Interface. APIs are already big but they’re […]



Ethics in Autonomous Corporations, Investments in Human Community, and the Strategic Value of Social Media: Three Good Twitter Conversations This Week

Sun, 22 May 2016 18:34:19 +0000

Last weekend I started what I’d like to make a regular series of blog posts rounding up some of the most interesting conversations I was fortunate enough to have over the previous week on Twitter. Here’s last week’s about blockchain, news algorithms, and people discovery. Above: thinker @LAPrice, CMX community summit founder David Spinks, and marketer Dave Ewart. […]



Overzealous surveillance puts innovation at risk

Tue, 01 Dec 2015 16:26:16 +0000

The FBI has been demanding web browsing, cell location and other data from technology providers, without a warrant, for over a decade, it was demonstrated this week with a court ruling that ungagged a National Security Letter delivered to an internet service provider.  Techmeme coverage roundup here. You know why this bothers me?  For lots of […]



The Social Path Beyond the Clockwork Universe

Wed, 25 Nov 2015 01:55:53 +0000

“It is now very clear to me, that the world of L&D [Learning and Development] is splitting in two. “There are those who think that the old ways of training are still valid and sufficient for today’s workforce, and there are those who realise that the world has moved on and a new approach to […]



What the world will be like in 2020 (extrapolation)

Thu, 08 Oct 2015 14:54:54 +0000

In 5 years (2020), we’ll each be sharing 32 times as much data as we are today (“Zuckerberg’s Law” Sharing doubles per person each year), and each computer will be 8 times more powerful than it is today (Moore’s Law: computing power doubles every 18 months).  Those computers will be processing that data in networked […]