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Preview: Marshall Kirkpatrick, Technology Journalist

Marshall Kirkpatrick's Blog

Discovering awesome new things on the Internet since 2005.

Last Build Date: Fri, 22 Dec 2017 20:37:41 +0000


How to be valuable online in 2018

Thu, 21 Dec 2017 22:26:59 +0000

You know what kind of year-end blog posts are most valuable? In my mind, it’s ones highlighting the best or most successful content someone’s published throughout the whole year. That editorial winnowing down is a great value add. One good example is Marketing Sherpa’s Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, […]

Digital Transformation will change how we work and live together

Tue, 12 Dec 2017 04:16:40 +0000

I was asked in an interview that I hope will appear online soon what I’m excited about that’s coming in the future of social media. Based on some thoughts from Dion Hinchcliffe that I wrote about recently and some historical context from Andrew McAfee and Erik Brynjolfsson’s new book Machine, Platform, Crowd: Harnessing Our Digital […]

The best part of Altimeter’s amazing new Digital Change Agent’s Manifesto

Wed, 06 Dec 2017 02:55:18 +0000

Industry-leading analyst Brian Solis published a huge new report today, titled The Digital Change Agent’s Manifesto. The report starts out with several pages of depressing reading about how hard it is to be a change agent inside an organization. I almost stopped reading it. But then I continued, and the final 70% of the report […]

Power pools at the points of intersection

Tue, 05 Dec 2017 06:16:09 +0000

Power pools at the points of intersection. That’s a clear theme in several of the most moving things I’ve read in the past few days. Here are four items I recommend highly. Were we to do a multi-variate regression analysis of a few different dynamics in the world, these here might be explorations of independent […]

Social listening to your customers…when they don’t say your name

Wed, 29 Nov 2017 06:18:43 +0000

Social listening – for the past 10 years, since the founding of companies like Radian6 and ScoutLabs, it’s mostly meant “listening for the use of my brand’s name on social media so I can do damage control.” There’s so, so much more than that. I’d like to write a book about how much more there […]

We must listen to people we disagree with

Tue, 28 Nov 2017 02:15:45 +0000

Sometimes people we find toxic have important insights that we ignore at our own peril. Social media amplifies the obnoxiousness and the opportunity. Ryan Holiday says “I Tried to Expose Russia’s Media Manipulation Playbook in 2012 and Nobody Listened.” “You don’t get infected when you interact with someone you disagree with—or have at times found […]

Aiming for Goldilocks-level innovation

Sun, 26 Nov 2017 19:08:27 +0000

“We want to reinvent, but we sure … don’t want to reinvent the wheel.” – Warby Parker co-founder Neil Blumenthal. That line really struck me from this Fast Company article “The Future of Retail in the Age of Amazon.” It reminded me of my friend Hideshi Hamaguchi‘s analysis of innovative products in terms of new […]

How to get pumped up and finish hard tasks

Sun, 26 Nov 2017 04:25:52 +0000

Popular author Daniel Pink has begun a new podcast and the first of two episodes is particularly good.

About this blog (Q4 2017)

Sun, 26 Nov 2017 03:28:54 +0000

Blogs deserve love. As simple self-publishing technology, they have the potential to transform the world. This one’s helped transform my life – but I’ve been neglecting it. I’d like to try to change that. Since moving from Google’s to my own self-hosted WordPress site here at 12 years ago, this site has grown […]

How to Think About Four Different Types of Social Channels

Fri, 27 Oct 2017 16:42:16 +0000

There are four kinds of social channel communication in a model used by influence marketing superstar Matt Broberg. Matt shared this model in a recent interview on the excellent Influence Marketing Council podcast. I think this is a great model to help guide and deepen our thinking about community, marketing, and communication. Each category of […]

Will disinformation rock the world forever?

Fri, 20 Oct 2017 16:38:00 +0000

The future of information, misinformation, and public discourse is called “an arms race,” a very dismal situation – and offering some reasons for hope, in the latest Pew mega-analysis of an important trend on the internet. Titled “The Future of Truth and Misinformation Online,” this massive survey of more than 1000 technology industry experts is […]

SSCC (Stop Start Continue Change) and a daily activity log

Thu, 19 Oct 2017 06:58:14 +0000

“Captain’s log, stardate…” Can you picture Captain Kirk dictating his captain’s logs on the Enterprise? I sure can. I’m the captain of my own life and career, and while the wind and seas are often stormy, I’m having a great time exploring. For the past few years, off and on, I’ve been keeping a short […]

The power, beauty, and opportunity of social media, from 30 different angles

Wed, 18 Oct 2017 05:38:52 +0000

These are my thoughts, short summaries of different ways I’ve been talking about the use of social media with the companies I’ve been meeting with, articulated in some specific facets. perhaps they’ll inspire thoughts about your relationship to social media, personally and for business. Click to view full size. I’m writing on paper now my personal […]

Influencer marketing can drive decisions or it can create context

Tue, 17 Oct 2017 06:53:12 +0000

It’s October 16th, 2017 and I’ve fallen deep into a blogging hole.  After ten years of creating tons of opportunities by blogging – I have no excuse not to write up a quick post about the things on my mind more or less every day.  So I’m going to do that for the next 30 […]

I’ve been talking online to Jeremiah Owyang for 10 years today

Sat, 20 May 2017 00:42:36 +0000

Happenstance twitter searching some time ago let me know that it was May 19th, 2007 that happened - and when I saw that date, I made a note on my calendar! I want to take this opportunity to thank Jeremiah for 10 years of high-value blogging, tweeting, public risk taking, inspiration and friendship.

How to read 3X more than you do today

Thu, 11 May 2017 02:31:06 +0000

The democratization of the printing press (by that I mean the internet) has led to a new problem: information overload. A related problem is the shortage of time we have to read the internet.  If you are someone who makes money or participates in the world otherwise, your work will be more effective, producing more […]

Could bots eat the ad economy?

Fri, 05 May 2017 23:38:05 +0000

Analyst firm Forrester published a new report this week with this bold title, “The End Of Advertising As We Know It: CMOs Should Shift Billions From Ad Interruptions To Branded Relationships.” Not even could, but should! Jack Neff at AdAge explains based on an interview with the study’s lead analyst, James McQuivey, that the expectation […]

B2B influencer marketing is an acquired skill

Thu, 04 May 2017 23:29:34 +0000

“In B2B [vs B2C influencer marketing] you need to spread the net a bit wider, keep the networks alive, keep the content flowing, and the chances are more likely that someone who influences a decision maker will see my content.” So said IBM’s Andrew Grill in a wise and thought provoking interview with marketing thought […]

If fake news is wrong, what’s it take to be right?

Tue, 02 May 2017 15:28:39 +0000

TL;DR: I think it would be awesome if data analysis were used to find critiques of “fake news” that were close to a reader’s existing values, allowing them opportunity to “be right” or at least feel less sure about their wrong opinions. I think that might be a more compelling response to the popularity of […]

Bots: Going back to the fundamentals of social media

Thu, 20 Apr 2017 07:02:47 +0000

I’ve been starting all my mobile Tweet reading from a bookmark in Safari to this list of the top 100 influencers in the field of Bots, as compiled by Little Bird’s social graph analysis, and I just keep coming back to this interview with my friend and social media veteran Schlomo Rabinowitz this week on […]