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Marshall Kirkpatrick's Blog

Last Build Date: Sat, 24 Jun 2017 23:39:44 +0000


I’ve been talking online to Jeremiah Owyang for 10 years today

Sat, 20 May 2017 00:42:36 +0000

Happenstance twitter searching some time ago let me know that it was May 19th, 2007 that happened - and when I saw that date, I made a note on my calendar! I want to take this opportunity to thank Jeremiah for 10 years of high-value blogging, tweeting, public risk taking, inspiration and friendship.

How to read 3X more than you do today

Thu, 11 May 2017 02:31:06 +0000

The democratization of the printing press (by that I mean the internet) has led to a new problem: information overload. A related problem is the shortage of time we have to read the internet.  If you are someone who makes money or participates in the world otherwise, your work will be more effective, producing more […]

Could bots eat the ad economy?

Fri, 05 May 2017 23:38:05 +0000

Analyst firm Forrester published a new report this week with this bold title, “The End Of Advertising As We Know It: CMOs Should Shift Billions From Ad Interruptions To Branded Relationships.” Not even could, but should! Jack Neff at AdAge explains based on an interview with the study’s lead analyst, James McQuivey, that the expectation […]

B2B influencer marketing is an acquired skill

Thu, 04 May 2017 23:29:34 +0000

“In B2B [vs B2C influencer marketing] you need to spread the net a bit wider, keep the networks alive, keep the content flowing, and the chances are more likely that someone who influences a decision maker will see my content.” So said IBM’s Andrew Grill in a wise and thought provoking interview with marketing thought […]

If fake news is wrong, what’s it take to be right?

Tue, 02 May 2017 15:28:39 +0000

TL;DR: I think it would be awesome if data analysis were used to find critiques of “fake news” that were close to a reader’s existing values, allowing them opportunity to “be right” or at least feel less sure about their wrong opinions. I think that might be a more compelling response to the popularity of […]

Bots: Going back to the fundamentals of social media

Thu, 20 Apr 2017 07:02:47 +0000

I’ve been starting all my mobile Tweet reading from a bookmark in Safari to this list of the top 100 influencers in the field of Bots, as compiled by Little Bird’s social graph analysis, and I just keep coming back to this interview with my friend and social media veteran Schlomo Rabinowitz this week on […]

Building feedback loops for finding flow in serious work

Sun, 19 Mar 2017 18:46:05 +0000

“Inspiration arrives at surprising times, but it prefers to find you working,” Picasso reportedly said. As someone who aspires to develop my self and my skills, and to make the world a better, more just place, I like to think about working in many different ways. One of the ways I’m thinking about work is […]

What I’m working on this month

Wed, 08 Mar 2017 08:01:11 +0000

I love a good log book. “Captain’s log, Star Date…” Etc. I’m big into keeping a journal, I have been for the past couple years, and I review month and year old entries each day. A log is great for context, history, accountability, self-awareness, and more. In that spirit, I thought I’d start a new […]

AI will never be fully automated

Sun, 05 Mar 2017 07:55:19 +0000

AdWeek covers a Coca Cola exec, Mariano Bosaz, the brand’s global senior digital director, saying at Mobile World Congress this week, that Coke is interested in doing a lot of automated, AI-powered ad creative work. “In theory, Bosaz thinks AI could be used by his team for everything from creating music for ads, writing scripts, […]

A Networked View of Value and Cost

Sun, 05 Mar 2017 07:28:01 +0000

We’re entering into a networked age where the value created by single organizations is being surpassed by the value created by networks, and humanity’s participation in networks is giving each of us a new opportunity to engage in something bigger than ourselves, like a global brain. Those were among my favorite take-aways from futurist Ross […]

The future of influencer marketing: B2B influencer engagement

Sun, 26 Feb 2017 05:48:33 +0000

When you hear the phrase “influencer marketing” – a consumer product example comes to mind, doesn’t it? It’s a kid on Instagram, being paid to post a photo of a pair of shoes, or some such thing. Well…that’s not the only game in town. In fact, it may not be the best game in town, over […]

The future of influencer marketing: Long term relationships

Fri, 17 Feb 2017 17:34:22 +0000

Influencer marketing, as most practices do, is advancing along a maturity curve.  Here is the first of three ways I see evidence it is moving, based on engagement with customers, watching other vendors in the space, and more. Then some thoughts on the consequences of these developments. Building long term relationships Influencer engagement has compounding returns and the […]

Source based vs keyword based social listening

Mon, 13 Feb 2017 16:18:14 +0000

Almost all social listening is done based on keywords, but as a former journalist that broke a lot of news stories by listening first to the right people online, no matter what words they happened to use, I can tell you that keyword based listening is not the whole opportunity. That’s what we do in […]

The challenge and opportunity of Extelligence

Mon, 13 Feb 2017 03:38:58 +0000

Being human is hard.  It’s complicated, at least if you want to do it well, I think.  Now picture the amount of data available to us exploding in the next few years.  Most of that data will be processed for us by machines, but the sheer number of analytical conclusions the machines offer us will be overwhelming, […]

One of the most important websites for the future of big data & AI is up for sale this week

Mon, 23 May 2016 18:47:39 +0000

The future of the world will be impacted in major ways by big data and artificial intelligence.  That much is undeniable, right? But how is data accessed and how does AI make connections and recommendations between technologies, data sets, and users?  Through something called an API, or Application Programming Interface. APIs are already big but they’re […]

Ethics in Autonomous Corporations, Investments in Human Community, and the Strategic Value of Social Media: Three Good Twitter Conversations This Week

Sun, 22 May 2016 18:34:19 +0000

Last weekend I started what I’d like to make a regular series of blog posts rounding up some of the most interesting conversations I was fortunate enough to have over the previous week on Twitter. Here’s last week’s about blockchain, news algorithms, and people discovery. Above: thinker @LAPrice, CMX community summit founder David Spinks, and marketer Dave Ewart. […]

How good are you at predicting things? Here’s my Brier Score for the week

Sat, 30 Apr 2016 15:26:49 +0000

HBR ran a great article about improving the forecasting abilities of teams this week, (Superforecasting: How to Upgrade Your Company’s Judgement) I highly recommend it, and one of the most interesting tools discussed was something called the Brier Score. It’s an easy way to quantify how well you are doing at accurately forecasting the outcomes […]

Social listening tips for B2B marketers

Thu, 07 Apr 2016 21:00:41 +0000

I’ve been nominated for the awesome B2B News Network’s Social Listening Influencers Index (nominate someone you love, I swear I don’t know who nominated me but now I love them). When asked questions by the press, there’s always an opportunity for a blog post, too!  (See Dave Winer’s Why I Don’t Do Interviews) Here are my […]

I’ve been tweeting for 9 years! Here’s what I’ve learned

Tue, 08 Mar 2016 05:22:38 +0000

It’s been 9 years today that I’ve been on Twitter. It’s a huge part of my life.  So much so that I started a company based on it.  I wrote over on the Little Bird blog today all about some of the things I’ve learned over these 9 years.  I hope you’ll check it out […]