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Copyblogger



Content marketing tools and training.



Last Build Date: Mon, 27 Mar 2017 21:33:09 +0000

 



3 Strategic Ways to Get Links to Your Website

Mon, 27 Mar 2017 13:00:00 +0000

“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I
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The post 3 Strategic Ways to Get Links to Your Website appeared first on Copyblogger.




Search Engine Madness on Copyblogger

Thu, 23 Mar 2017 13:00:00 +0000

Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all
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The post Search Engine Madness on Copyblogger appeared first on Copyblogger.




How to Build Relationships with Online Influencers (Without the Awkward)

Wed, 22 Mar 2017 13:00:00 +0000

We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called
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The post How to Build Relationships with Online Influencers (Without the Awkward) appeared first on Copyblogger.




7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

Mon, 20 Mar 2017 13:00:00 +0000

“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get
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The post 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish appeared first on Copyblogger.




Zen and the Art of Content Marketing

Thu, 16 Mar 2017 13:00:00 +0000

Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart
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The post Zen and the Art of Content Marketing appeared first on Copyblogger.




5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

Wed, 15 Mar 2017 13:00:00 +0000

By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses,
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The post 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.




Introducing the New StudioPress Blog

Tue, 14 Mar 2017 13:00:00 +0000

Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress
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The post Introducing the New StudioPress Blog appeared first on Copyblogger.




What if You Could Simply Eliminate SEO from Your Life?

Mon, 13 Mar 2017 13:00:00 +0000

Imagine with me. Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language
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The post What if You Could Simply Eliminate SEO from Your Life? appeared first on Copyblogger.




The Unusual (but Important) Combination of Creative Fulfillment and SEO

Thu, 09 Mar 2017 16:00:00 +0000

This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice
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The post The Unusual (but Important) Combination of Creative Fulfillment and SEO appeared first on Copyblogger.




2017 Content Excellence Challenge: The March Prompts

Thu, 09 Mar 2017 14:00:00 +0000

Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do
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The post 2017 Content Excellence Challenge: The March Prompts appeared first on Copyblogger.