Subscribe: Copyblogger
http://www.copyblogger.com/feed/
Preview: Copyblogger

Copyblogger



Content marketing tools and training.



Last Build Date: Mon, 16 Jan 2017 14:37:47 +0000

 



Taking the Day to Honor Dr. King

Mon, 16 Jan 2017 14:00:00 +0000

The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.”– Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on the power dreams can have when
Read More...

The post Taking the Day to Honor Dr. King appeared first on Copyblogger.




Let’s Get the Strategy Party Started

Thu, 12 Jan 2017 14:00:00 +0000

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps,
Read More...

The post Let’s Get the Strategy Party Started appeared first on Copyblogger.




The One-Two Punch of Authenticity and Strategy

Wed, 11 Jan 2017 14:00:00 +0000

We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a
Read More...

The post The One-Two Punch of Authenticity and Strategy appeared first on Copyblogger.




Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

Tue, 10 Jan 2017 14:00:00 +0000

“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week
Read More...

The post Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It) appeared first on Copyblogger.




Your 2017 Content Excellence Challenge: The January Prompts

Mon, 09 Jan 2017 16:00:00 +0000

In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community. The first
Read More...

The post Your 2017 Content Excellence Challenge: The January Prompts appeared first on Copyblogger.




The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

Mon, 09 Jan 2017 14:00:00 +0000

Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a
Read More...

The post The Simple 3-Step Process for Creating a Winning Content Marketing Strategy appeared first on Copyblogger.




The Power of a Fresh Start

Thu, 05 Jan 2017 14:00:00 +0000

You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new
Read More...

The post The Power of a Fresh Start appeared first on Copyblogger.




Why Your Voice Matters More than Ever This Year

Wed, 04 Jan 2017 14:00:00 +0000

2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous people die every year — but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us. We never
Read More...

The post Why Your Voice Matters More than Ever This Year appeared first on Copyblogger.




10 Modern Editing Tips for Meticulous Bloggers

Tue, 03 Jan 2017 14:00:00 +0000

I watch a lot of YouTube videos about the best ways to clean your bathroom. In fact, I realized that I spend way more time watching “hacks, tricks, and tips” about how to efficiently clean a bathroom than I do actually cleaning my bathroom. Given the hundreds of thousands of views on these types of
Read More...

The post 10 Modern Editing Tips for Meticulous Bloggers appeared first on Copyblogger.




Get Back to Basics to Crush It in 2017

Mon, 02 Jan 2017 14:00:00 +0000

One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem). There was plenty of
Read More...

The post Get Back to Basics to Crush It in 2017 appeared first on Copyblogger.