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Content marketing tools and training.



Last Build Date: Fri, 21 Jul 2017 01:54:51 +0000

 



Better Content, Better Websites, and a Little Inspiration

Thu, 20 Jul 2017 13:00:00 +0000

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a
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7 Classic Quotes to Inspire Your Writing

Wed, 19 Jul 2017 13:00:00 +0000

Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on. Except for the days when it’s horrible. Maybe that’s why writers love quotes about writing. They help remind us of those lofty aspects and give us
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10 Often Overlooked Website Mistakes that May Harm Your Business

Tue, 18 Jul 2017 13:00:00 +0000

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain
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Capture and Hold Audience Attention with a Bold Proclamation

Mon, 17 Jul 2017 13:00:00 +0000

If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline.
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Expand Your Content Marketing Toolkit

Thu, 13 Jul 2017 13:00:00 +0000

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how
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Stop Making These 12 Word Choice Errors Once and for All

Wed, 12 Jul 2017 13:00:00 +0000

Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir. After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone. “No,” Lisa stops Bill. “You’ll have to memorize
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3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

Tue, 11 Jul 2017 13:00:00 +0000

Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience
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How to Conduct Not-to-Miss Podcast Interviews

Mon, 10 Jul 2017 13:00:00 +0000

When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you
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The Path to Freedom, More Creativity, and … Really Good Audio Quality

Thu, 06 Jul 2017 13:00:00 +0000

We kicked off the holiday week on Monday with your July creativity and productivity prompts. Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day
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10 Easy Tips for Professional Audio Quality

Wed, 05 Jul 2017 13:00:00 +0000

I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should
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