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Copyblogger



Content marketing tools and training.



Last Build Date: Fri, 18 Aug 2017 01:31:19 +0000

 



How to Create (and Sell) Products People Actually Want to Buy

Thu, 17 Aug 2017 13:00:00 +0000

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian
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The post How to Create (and Sell) Products People Actually Want to Buy appeared first on Copyblogger.




5 Ways to Convert More Prospects by Making Your Case

Wed, 16 Aug 2017 13:00:00 +0000

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still disappointed with your results? You’re
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The post 5 Ways to Convert More Prospects by Making Your Case appeared first on Copyblogger.




Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Tue, 15 Aug 2017 13:00:00 +0000

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily
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The post Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today appeared first on Copyblogger.




The Foundational Elements of Profitable Online Courses

Mon, 14 Aug 2017 13:00:00 +0000

After ebooks, online courses are one of the most popular business models for digital entrepreneurs. The tech is easier to put together than ever. Audiences know that online courses are valuable and have shown they’re willing to pay. And courses are a natural showcase for the authority you build as you develop great content for
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The post The Foundational Elements of Profitable Online Courses appeared first on Copyblogger.




The Copyblogger Guide for a Wildly Productive August

Thu, 10 Aug 2017 13:00:00 +0000

Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy
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The post The Copyblogger Guide for a Wildly Productive August appeared first on Copyblogger.




7 Keys to Staying Productive When Your Daily Routine Gets Detonated

Wed, 09 Aug 2017 13:00:00 +0000

I had a rhythm. I had a routine. Most days, I even had enough time. On a few magnificent days, I had more than enough time. (No, really. It was glorious.) But then my daughter was born. Eventually my wife went back to work. And much to our chagrin, no acceptable daycare or nanny options
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The post 7 Keys to Staying Productive When Your Daily Routine Gets Detonated appeared first on Copyblogger.




Don’t Let Go of Expectations … Put Them to Work in Your Marketing

Tue, 08 Aug 2017 13:00:00 +0000

We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the
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The post Don’t Let Go of Expectations … Put Them to Work in Your Marketing appeared first on Copyblogger.




Making a Living Writing Ebooks: Here’s How It Works Today

Mon, 07 Aug 2017 13:00:00 +0000

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an ebook! Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising. And that’s still true. (In fact, sales
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The post Making a Living Writing Ebooks: Here’s How It Works Today appeared first on Copyblogger.




How to Unlock the Door to Effective Content with Your Creativity

Thu, 03 Aug 2017 13:00:00 +0000

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong
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The post How to Unlock the Door to Effective Content with Your Creativity appeared first on Copyblogger.




2017 Content Excellence Challenge: The August Prompts

Wed, 02 Aug 2017 13:00:00 +0000

Happy August! It’s time for our pair of prompts to make you more creative and more productive. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try
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