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Copyblogger



Content marketing tools and training.



Last Build Date: Wed, 24 May 2017 13:00:00 +0000

 



The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

Wed, 24 May 2017 13:00:00 +0000

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven Oscars,
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The post The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content appeared first on Copyblogger.




3 Tips on High-Conversion Copy from a Sales Page Specialist

Tue, 23 May 2017 13:00:00 +0000

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in
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The post 3 Tips on High-Conversion Copy from a Sales Page Specialist appeared first on Copyblogger.




Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

Mon, 22 May 2017 13:00:00 +0000

We’ve written quite a bit lately about identifying core values in your content. Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity. But our friend negativity bias tells us that the flip side of that
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The post Pet Peeves from the Copyblogger Editorial Team, and What they Reveal appeared first on Copyblogger.




What Not to Do (in Content Marketing)

Thu, 18 May 2017 13:00:00 +0000

Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting
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The post What Not to Do (in Content Marketing) appeared first on Copyblogger.




A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Wed, 17 May 2017 13:00:00 +0000

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should
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The post A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail appeared first on Copyblogger.




Why Sex Doesn’t Sell

Tue, 16 May 2017 13:00:00 +0000

In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes. Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication. No, what he’s
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The post Why Sex Doesn’t Sell appeared first on Copyblogger.




The Goofus and Gallant Guide to Success on the Web

Mon, 15 May 2017 13:00:00 +0000

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the
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The post The Goofus and Gallant Guide to Success on the Web appeared first on Copyblogger.




Tough Love Week on Copyblogger

Thu, 11 May 2017 13:00:00 +0000

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about
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Master This Writing Practice to Find More Loyal Readers

Wed, 10 May 2017 13:00:00 +0000

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Can you imagine going back in time
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The post Master This Writing Practice to Find More Loyal Readers appeared first on Copyblogger.




How to Become a Truly Great Copywriter

Tue, 09 May 2017 13:00:00 +0000

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can
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The post How to Become a Truly Great Copywriter appeared first on Copyblogger.