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Content marketing tools and training.



Last Build Date: Wed, 21 Feb 2018 14:00:00 +0000

 



5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

Wed, 21 Feb 2018 14:00:00 +0000

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to
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Why Informative Content Will Make You Think Content Marketing Doesn’t Work

Tue, 20 Feb 2018 14:00:00 +0000

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. 🙂 Squares are rectangles, but not all rectangles are squares. Similarly, content marketing is content, but not all content is content
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How to Outsmart Writer’s Block with Neuroscience

Mon, 19 Feb 2018 14:00:00 +0000

There are approximately 86 billion neurons in the human brain, give or take a few million. Our next closest competitors in the animal kingdom are gorillas, who have around 33 billion, and then elephants with a far more generous 257 billion. To put all those numbers into perspective, our Milky Way galaxy has somewhere between
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What Content Creators Can Learn from Professional Artists

Thu, 15 Feb 2018 14:00:00 +0000

Great to see you again! This week was all about art. Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018. On Monday, Stefanie
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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

Wed, 14 Feb 2018 14:00:00 +0000

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track
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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

Tue, 13 Feb 2018 14:00:00 +0000

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance
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The Power of Believing You’re an Artist

Mon, 12 Feb 2018 14:00:00 +0000

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in
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3 Ways to Create ‘Next Level’ Content

Thu, 08 Feb 2018 14:00:00 +0000

This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work. On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and
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Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

Wed, 07 Feb 2018 14:00:00 +0000

Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then
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Transform Your Business Website Using Our Free ‘Design 101’ Ebook

Tue, 06 Feb 2018 14:00:00 +0000

Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further
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