Last Build Date: Wed, 28 Sep 2016 17:00:00 +0000
Wed, 28 Sep 2016 17:00:00 +0000
Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in
Wed, 28 Sep 2016 13:00:00 +0000
Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. Headlines are your first opportunity to present your message to the
The post Ask Yourself These 3 Simple Questions to Craft Better Headlines appeared first on Copyblogger.
Tue, 27 Sep 2016 23:00:49 +0000
I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to
Tue, 27 Sep 2016 18:00:00 +0000
In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries … Is the novel dead? And maybe a more up-to-date
Tue, 27 Sep 2016 17:00:00 +0000
The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute
The post 7 Powerful Content Strategies Borrowed from Advertising Masters appeared first on Copyblogger.
Mon, 26 Sep 2016 23:00:00 +0000
When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers. I write conversationally when I write copy, and so do a
The post How to Ruthlessly Cut Worthless Words from Your Sales Copy appeared first on Copyblogger.
Mon, 26 Sep 2016 17:00:00 +0000
This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow their businesses. How? He’s doing so by sharing as much content as he possibly can and by providing valuable services to purpose-driven companies. He strives to be wealthy, not just in material things,
Thu, 22 Sep 2016 23:00:02 +0000
Bullet points make you a stronger content marketer? Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing. The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily digestible
The post 5 Ways Strategic Bullet Points Make You a Stronger Content Marketer appeared first on Copyblogger.
Thu, 22 Sep 2016 20:00:00 +0000
We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market. How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the
The post How to Use Your Limitations to Create a Unique Selling Proposition appeared first on Copyblogger.
Thu, 22 Sep 2016 19:00:00 +0000
We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the idea, submitted by