Last Build Date: Mon, 27 Mar 2017 21:33:09 +0000
Mon, 27 Mar 2017 13:00:00 +0000
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I
Thu, 23 Mar 2017 13:00:00 +0000
Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all
Wed, 22 Mar 2017 13:00:00 +0000
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called
The post How to Build Relationships with Online Influencers (Without the Awkward) appeared first on Copyblogger.
Mon, 20 Mar 2017 13:00:00 +0000
“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get
The post 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish appeared first on Copyblogger.
Thu, 16 Mar 2017 13:00:00 +0000
Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart
Wed, 15 Mar 2017 13:00:00 +0000
By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses,
The post 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.
Tue, 14 Mar 2017 13:00:00 +0000
Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress
Mon, 13 Mar 2017 13:00:00 +0000
Imagine with me. Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language
The post What if You Could Simply Eliminate SEO from Your Life? appeared first on Copyblogger.
Thu, 09 Mar 2017 16:00:00 +0000
This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice
The post The Unusual (but Important) Combination of Creative Fulfillment and SEO appeared first on Copyblogger.
Thu, 09 Mar 2017 14:00:00 +0000
Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do
The post 2017 Content Excellence Challenge: The March Prompts appeared first on Copyblogger.