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Copyblogger



Content marketing tools and training.



Last Build Date: Fri, 20 Apr 2018 21:43:24 +0000

 



Join Us for a Live Workshop on Modern Email Marketing

Thu, 19 Apr 2018 13:00:00 +0000

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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The post Join Us for a Live Workshop on Modern Email Marketing appeared first on Copyblogger.




Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant

Wed, 18 Apr 2018 13:00:00 +0000

So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and
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The post Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant appeared first on Copyblogger.




How to Turn Leads Into Clients with Modern Email Marketing

Tue, 17 Apr 2018 13:00:00 +0000

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t
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The post How to Turn Leads Into Clients with Modern Email Marketing appeared first on Copyblogger.




7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

Mon, 16 Apr 2018 13:00:00 +0000

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and
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The post 7 Ways to Make Your Writing Personal (but Not Self-Indulgent) appeared first on Copyblogger.




3 Content Marketing Myths and Their Reality-Based Solutions

Thu, 12 Apr 2018 13:00:00 +0000

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back
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The post 3 Content Marketing Myths and Their Reality-Based Solutions appeared first on Copyblogger.




Why Great Content Alone Isn’t Enough to Build an Audience

Wed, 11 Apr 2018 13:00:00 +0000

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told
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The post Why Great Content Alone Isn’t Enough to Build an Audience appeared first on Copyblogger.




How to Stop Wishing You Had More Time to Write

Tue, 10 Apr 2018 13:00:00 +0000

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is
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The post How to Stop Wishing You Had More Time to Write appeared first on Copyblogger.




One Factor that Caused the Current Content Marketing Climate (and How to Fix It)

Mon, 09 Apr 2018 13:00:00 +0000

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier
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The post One Factor that Caused the Current Content Marketing Climate (and How to Fix It) appeared first on Copyblogger.




A Dose of Radical Common Sense

Thu, 05 Apr 2018 13:00:00 +0000

You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett often says: “Common sense isn’t
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The post A Dose of Radical Common Sense appeared first on Copyblogger.




Updated: A Breakthrough Resource for Your Content Creation

Wed, 04 Apr 2018 13:00:00 +0000

Way back in 2014, I wrote about a breakthrough resource for your content creation. Here’s what I had to say: “Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content, we’ve found a solution. “This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to
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The post Updated: A Breakthrough Resource for Your Content Creation appeared first on Copyblogger.