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Content marketing tools and training.



Last Build Date: Thu, 21 Sep 2017 13:00:00 +0000

 



A Desert Island Paradise … and a Great Podcasting Course

Thu, 21 Sep 2017 13:00:00 +0000

On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with
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The Showrunner Podcasting Course Is Open (For a Limited Time)

Wed, 20 Sep 2017 13:00:00 +0000

Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with
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What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team

Tue, 19 Sep 2017 13:00:00 +0000

You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane. You’ve amassed a fine collection of rocks — suitable for crafting, let’s say, a copywriting message.
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One Ridiculously Easy Way to Enhance the Power of Your Blog Posts

Mon, 18 Sep 2017 13:00:00 +0000

The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your
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The Bold and the Stressful: Smart Ways to Make a Big Move

Thu, 14 Sep 2017 13:00:00 +0000

Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed
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Why I Love Broadcasting My Podcast Recordings Live

Wed, 13 Sep 2017 13:00:00 +0000

Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes
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A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Tue, 12 Sep 2017 13:00:00 +0000

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of
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Supercharge Your Benefits with Contrast Storytelling

Mon, 11 Sep 2017 13:00:00 +0000

Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want to avoid pain more than
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Simple Tips for a Productive Short Week

Thu, 07 Sep 2017 13:00:00 +0000

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other half think it’s Friday already,
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2017 Content Excellence Challenge: The September Prompts

Wed, 06 Sep 2017 13:00:00 +0000

We’re moving toward the end of the year — and it can be easy to start going into “hunker down” mode instead of “growth” mode. But we still have four more months of 2017 left — and it’s definitely not too late to do something epic this year! This month’s prompts are designed to keep
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