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The Best SEO Expert in Toronto.



 



SEO International httpst.cohhycgWcaKc

Sat, 28 Oct 2017 01:06:37 +0000

#TorontoSEO SEO International https://t.co/hhycgWcaKc Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:43PM for…
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Toronto SEO Expert provides guidelines httpst.coKU2GrCJTVz

Sat, 28 Oct 2017 01:06:26 +0000

#TorontoSEO Toronto SEO Expert provides guidelines https://t.co/KU2GrCJTVz Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:41PM for…
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The Best SEO Content httpst.cokKHV4akglE

Sat, 28 Oct 2017 01:06:14 +0000

#TorontoSEO The Best SEO Content https://t.co/kKHV4akglE Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:30PM for…
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httpst.covCzYxp5F06 montreal web

Mon, 23 Oct 2017 12:57:19 +0000

#TorontoSEO https://t.co/vCzYxp5F06 montreal web Shared on Twitter via @TorontoSEOPro on October 23, 2017 at 03:56AM for…
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Good news for API features httpst.coMxq1CVjATr

Tue, 10 Oct 2017 01:11:17 +0000

#TorontoSEO Good news for API features https://t.co/Mxq1CVjATr Shared on Twitter via @TorontoSEOPro on October 09, 2017 at 03:52PM for…
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Tips for organic clicks httpst.coh2uRYnA8Ih

Tue, 10 Oct 2017 01:11:15 +0000

#TorontoSEO Tips for organic clicks https://t.co/h2uRYnA8Ih Shared on Twitter via @TorontoSEOPro on October 09, 2017 at 03:50PM for…
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The best seo compagny in toronto httpst.coVFl8V8Kicz

Mon, 02 Oct 2017 15:00:50 +0000

#TorontoSEO The best seo compagny in toronto https://t.co/VFl8V8Kicz Shared on Twitter via @TorontoSEOPro on October 02, 2017 at 05:35AM for…
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Get the Best Toronto SEO Expert, Specialist and consultant - httpst.coSUAK86m3h5

Mon, 02 Oct 2017 15:00:47 +0000

#TorontoSEO Get the Best Toronto SEO Expert, Specialist and consultant - https://t.co/SUAK86m3h5 Shared on Twitter via @TorontoSEOPro on October 02, 2017 at…
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Get Awesome Result Online with the Best SEO Consultant. httpst.coKNZnAq3nNq

Fri, 22 Sep 2017 20:25:12 +0000

#TorontoSEO Get Awesome Result Online with the Best SEO Consultant. https://t.co/KNZnAq3nNq Shared on Twitter via @TorontoSEOPro on September 22, 2017 at…
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The best expert in SEO for all the Toronto GTA httpst.coJffQNhuFeZ

Fri, 22 Sep 2017 20:10:26 +0000

#TorontoSEO The best expert in SEO for all the Toronto GTA https://t.co/JffQNhuFeZ Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 11:06AM for…
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SEO Company in Toronto httpst.coF8MNB5nibv

Fri, 22 Sep 2017 18:55:45 +0000

#TorontoSEO SEO Company in Toronto https://t.co/F8MNB5nibv Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 09:49AM for…
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The Best of SEO in Toronto httpst.coVGHar9HfXT

Fri, 22 Sep 2017 17:40:50 +0000

#TorontoSEO The Best of SEO in Toronto https://t.co/VGHar9HfXT Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 08:40AM for…
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ALL the news about SEO in Toronto httpst.comtWT9eZzWV

Fri, 22 Sep 2017 14:40:14 +0000

#TorontoSEO ALL the news about SEO in Toronto https://t.co/mtWT9eZzWV Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 05:40AM for…
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The Best Consultant and Specialist about SEO in Toronto httpst.coGUyMONB1qw

Fri, 22 Sep 2017 14:24:11 +0000

#TorontoSEO The Best Consultant and Specialist about SEO in Toronto https://t.co/GUyMONB1qw Shared on Twitter via @TorontoSEOPro on September 22, 2017 at…
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Apple To Buy Shazam Amid Rumors It Will Phase Out iTunes Downloads

Mon, 11 Dec 2017 19:14:30 +0000

Apple says the rumors aren't true.
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JF2logo_hires21.JPG

Mon, 11 Dec 2017 17:45:18 +0000

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Apple on Monday confirmed it had reached a deal to acquire Shazam Entertainment, the UK-based app that lets users identify songs by pointing a smart phone at the audio source. Apple did not give a price for the acquisition. Technology news website TechCrunch reported the deal on Friday with a price of as much as...
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NASA's Operation IceBridge Studies Ice Loss In Antarctica

Mon, 11 Dec 2017 16:59:34 +0000

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Bacteria discovered on the icy continent of Antarctica is set to change the way humanity looks for alien life on other planets. To date, our search for habitable worlds that could host alien life has been guided by what we know about life-conducive conditions on Earth. But in a new breakthrough, researchers have discovered a...
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Apple's New iPhone X Goes On Sale In Stores

Mon, 11 Dec 2017 16:36:49 +0000

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Digital thieves have a playbook for stealing your sensitive data and a software security firm has spelled it out. Avira, a company that provides antivirus and Internet security software, has published a concise but informative 5 step guide to mobile theft explaining the how and why of malware getting inside your mobile device. The five-step...
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171211-one-giant-leap-feature

Mon, 11 Dec 2017 16:11:44 +0000

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Two science-mad kids have successfully launched their favorite toy astronaut three times higher than planes fly — reaching the dizzy height of 23 miles. Oscar Adams, 9. and sister Layla, 7, from England, sent their Blox Spaceman on a two-and-a-half-\hour journey to the edge of space and back, after attaching it to a payload on...
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Not-Actually-the-Best Local SEO Practices

Mon, 11 Dec 2017 00:05:00 +0000

Posted by MiriamEllis It’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations. With the right strategy, getting them the rest of the way there should be no problem at all. But then you notice something, and your end of the phone conversation falls a little quiet as you click through from one of their Google My Business listings in Visalia to Streetview and see… not a commercial building, but a house. Uh-oh. In answer to your delicately worded question, you find out that 45 of this brand’s listings have been built around the private homes of their repairmen — an egregious violation of Google’s guidelines. “I hate to tell you this…,” you clear your throat, and then you deliver the bad news. If you do in-house Local SEO, do it for clients, or even just answer questions in a forum, you’ve surely had the unenviable (yet vital) task of telling someone they’re “doing it wrong,” frequently after they’ve invested considerable resources in creating a marketing structure that threatens to topple due to a crack in its foundation. Sometimes you can patch the crack, but sometimes, whole edifices of bad marketing have to be demolished before safe and secure new buildings can be erected. Here are 5 of the commonest foundational marketing mistakes I’ve encountered over the years as a Local SEO consultant and forum participant. If you run into these in your own work, you’ll be doing someone a big favor by delivering “the bad news” as quickly as possible: 1. Creating GMB listings at ineligible addresses What you’ll hear: “We need to rank for these other towns, because we want customers there. Well, no, we don’t really have offices there. We have P.O. Boxes/virtual offices/our employees’ houses.” Why it’s a problem: Google’s guidelines state: Make sure that your page is created at your actual, real-world location PO Boxes or mailboxes located at remote locations are not acceptable. Service-area businesses—businesses that serve customers at their locations—should have one page for the central office or location and designate a service area from that point. All of this adds up to Google saying you shouldn’t create a listing for anything other than a real-world location, but it’s extremely common to see a) spammers simply creating tons of listings for non-existent locations, b) people of good will not knowing the guidelines and doing the same thing, and c) service area businesses (SABs) feeling they have to create fake-location listings because Google won’t rank them for their service cities otherwise. In all three scenarios, the brand puts itself at risk for detection and listing removal. Google can catch them, competitors and consumers can catch them, and marketers can catch them. Once caught, any effort that was put into ranking and building reputation around a fake-location listing is wasted. Better to have devoted resources to risk-free marketing efforts that will add up to something real. What to do about it: Advise the SAB owner to self-report the problem to Google. I know this sounds risky, but Google My Business forum Top Contributor Joy Hawkins let me know that she’s never seen a case in which Google has punished a business that se[...]



shutterstock_763065601

Sat, 09 Dec 2017 04:46:34 +0000

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SAN FRANCISCO – Apple Inc is in talks to acquire Shazam Entertainment Ltd, whose software helps users identify songs by pointing their phone at an audio source, according to a person familiar with the situation. Shazam’s smartphone app is already tightly integrated with Apple’s Siri digital assistant. Users of Apple’s iPhone with the Shazam app...
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DNA strands background. Double helix structure

Fri, 08 Dec 2017 20:15:44 +0000

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It has long been debated whether sexual orientation is a result of a person’s biology or is determined by environmental factors and outside influences. A new study in the US could bring experts a step closer to proving that homosexuality is rooted in a person’s DNA. Research undertaken by North Shore University in Illinois claims...
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Project Fi: Never Pay For Unused Data

Fri, 08 Dec 2017 19:38:54 +0000

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Meet Project Fi, a phone plan from Google. We credit the money for data you don’t use to your next statement. Learn more at fi.google.com
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Project Fi: Never Pay For Unused Data

Fri, 08 Dec 2017 19:38:25 +0000

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Meet Project Fi, a phone plan from Google. We credit the money for data you don’t use to your next statement. Learn more at fi.google.com
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Science Says Mammograms

Fri, 08 Dec 2017 18:58:46 +0000

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WASHINGTON — A better mammogram? Increasingly women are asked if they want a 3D mammogram instead of the regular X-ray — and now US health officials are starting a huge study to tell if the newer, sometimes pricier choice really improves screening for breast cancer. It’s the latest dilemma in a field that already vexes...
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John Draper, aka Captain Crunch

Fri, 08 Dec 2017 18:54:55 +0000

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Nine men have come forward to accuse a legendary hacker of inappropriate touching, stalking and sexual harassment, according to a report Friday. John Draper, a 74-year-old cyber whiz nicknamed “Cap’n Crunch,” used his status at computer conferences to lure young men to his hotel room for private “energy” workouts — and other situations that became...
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JAPAN-LIFESTYLE-LABOUR-TECHNOLOGY

Fri, 08 Dec 2017 18:19:45 +0000

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A Japanese company has created a torturous new device to force overworked employees out of the office at night — a drone that buzzes around blaring “Auld Lang Syne.” The “T-Frend” drone, unveiled Thursday, is designed to combat the country’s culture of working notoriously long hours, the Japan Times reports. “You can’t really work when...
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SWEDEN-MUSIC-COMPANY-SPOTIFY

Fri, 08 Dec 2017 16:45:38 +0000

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Music streaming company Spotify and the music arm of China’s Tencent Holdings will buy minority stakes in each other ahead of the Swedish firm’s expected stock market listing next year, the companies said on Friday. The deal will help Spotify, a music streaming leader in Europe and North America, and China-focused Tencent Music, to increase...
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FRANCE-INTERNET-TECHNOLOGY-LEWEB12

Fri, 08 Dec 2017 14:21:03 +0000

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Alphabet Inc’s YouTube plans to introduce a paid music streaming service in March, Bloomberg reported on Thursday, citing people familiar with the matter. Record label Warner Music Group has already signed on while Sony Music Entertainment, Universal Music Group, and Merlin, a consortium of independent labels, are in talks with the video streaming website, Bloomberg...
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What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

Fri, 08 Dec 2017 00:04:00 +0000

Posted by randfish Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. src="https://fast.wistia.net/embed/iframe/rzyt0jmt93?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%" sandbox="allow-scripts allow-same-origin"> Click on the whiteboard image above to open a high-resolution version in a new tab! width="100%" height="100" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/366792656&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" sandbox="allow-scripts allow-same-origin"><span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is on both mobile and desktop. It sort of impacts the meta description, which is how many snippets are written. They're taken from the meta description tag of the web page. Google essentially said just last week, "Hey, we have officially increased the length, the recommended length, and the display length of what we will show in the text snippet of standard organic results." So I'm illustrating that for you here. I did a search for "net neutrality bill," something that's on the minds of a lot of Americans right now. You can see here that this article from The Hill, which is a recent article — it was two days ago — has a much longer text snippet than what we would normally expect to find. In fact, I went ahead and counted this one and then showed it here.So basically, at the old 165-character limit, which is what you would have seen prior to the middle of December on most every search result, occasionally Google would have a longer one for very specific kinds of search results, but more than 90%, according to data from SISTRIX, which put out a great report and I'll link to it here, more than 90% of search snippets were 165 characters or less prior to the middle of November. Then Google added basically a few more lines. So now, on mobile and desktop, instead of an average of two or three lines, we're talking three, four, five, sometimes even six lines of text. So this snippet here is 266 characters that Google is displaying. The next result, from Save the Internet, is 273 characters. Again, this might be because Google sort of realized, "Hey, we almost got all of this in here. Let's just carry it through to the end rather than showing the ellipsis." But you can see that 165 characters would cut off right here. This one actually does a good job of displaying things. So imagine a searcher is querying for something in y[...]



STAR WARS: EPISODE V - THE EMPIRE STRIKES BACK, Darth Vader, 1980

Thu, 07 Dec 2017 23:25:14 +0000

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Horseshoe crabs are pretty strange looking creatures, with large domed shells covering insect-like bodies, but as odd as they are they’ve actually managed to stick around for a long, long time. The creatures have been on Earth in one form or another for hundreds of millions of years, and researchers have just discovered a 245-million-year-old...
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Hyperloop CEO Rob Lloyd And Co-founder Shervin Pishevar Host Indian Railway Minister Suresh Prabhu At Company Event

Thu, 07 Dec 2017 21:00:38 +0000

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A woman has gone on record to accuse Silicon Valley billionaire Shervin Pishevar of sexual misconduct. The 42-year-old tech tycoon forcibly kissed Boston entrepreneur Laura Fitton at a charity event in 2011, according to a report in Axios. Fitton is the sixth woman to accuse Pishevar, an early Uber backer, of sexual misconduct — and...
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Innovative in science and medicine .

Thu, 07 Dec 2017 20:52:01 +0000

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It’s understood that degenerative diseases like Alzheimers and cancer can make a person’s “golden years” look pretty bleak. However, there’s some hope on the horizon thanks to some new research from England. A research team at the University of Exeter has found a way to possibly stave off these diseases by making older cells act...
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The Best Wireless Headphones For Working Out

Thu, 07 Dec 2017 20:36:43 +0000

Headphones that complement your workout, not complicate it.
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converted PNM file

Thu, 07 Dec 2017 20:28:59 +0000

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Europa has more water than Earth. But the frozen moon of Jupiter is just one-quarter its size. Now astrophysicists have discovered Europa has something else we do: tectonic activity. And that could be a major boost in the likelihood of life evolving in the oceans between its fiery core and icy crust. Nutrient boost It’s...
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Superior Artificial Intelligence Wining Chess Concept

Thu, 07 Dec 2017 19:26:35 +0000

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The robots are coming for your … chess game. Google’s AI, AlphaZero, developed a “superhuman performance” in chess in just four hours. Essentially, the AI absorbed humanity’s entire history of chess in one-sixth of a day — and then figured out how to beat anyone or anything. After being programmed with the rules of the...
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Farthest Black Hole

Thu, 07 Dec 2017 18:57:50 +0000

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CAPE CANAVERAL, Fla. — Astronomers have discovered a super-size black hole hearkening back to almost the dawn of creation. It’s the farthest black hole ever found. A team led by the Carnegie Observatories’ Eduardo Banados reported in the journal Nature on Wednesday that the black hole lies in a quasar dating to 690 million years...
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Young plant

Thu, 07 Dec 2017 18:18:54 +0000

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A plant could eventually help cut atmospheric carbon dioxide, a major player in global warming, by as much as 50 percent. Dr. Joanne Chory was recently awarded the $3 million BreakThrough Prize in life sciences for her research on how we could combat climate change through crops. Chory has spent more than three decades studying...
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This fitness gadget looks an awful lot like a sex toy

Thu, 07 Dec 2017 18:15:19 +0000

An awkward new exercise is making the rounds on social media — one that claims to help users get “leaner, happier and healthier” in weeks by adding resistance to their bite. Jawzrsize, which sells for around $35, is a clinically untested device that looks like a ball gag with a nylon neck strap. Photos and...
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Tesla presents a new articulated lorry

Thu, 07 Dec 2017 15:40:04 +0000

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Anheuser-Busch, which makes Budweiser beers, has reserved 40 of Tesla Inc.’s all-electric Semi trucks as it seeks to reduce fuel costs and vehicle emissions, the Wall Street Journal reported Thursday. This could be the biggest order Tesla has received for its electric trucks, which are scheduled for rollout in 2019. The US subsidiary of Anheuser-Busch...
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Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Thu, 07 Dec 2017 00:02:00 +0000

Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusions Earlier this year, I conducted a ranking factor study around brand awareness, and I posted this caveat: "...the fact that Domain Authority (or branded search volume, or anything else) is positively correlated with rankings could indicate that any or all of the following is likely: Links cause sites to rank well Ranking well causes sites to get links Some third factor (e.g. reputation or age of site) causes sites to get both links and rankings"~ Me However, I want to go into this in a bit more depth and give you a framework for analyzing these yourself, because it still comes up a lot. Take, for example, this recent study by Stone Temple, which you may have seen in the Moz Top 10 or Rand’s tweets, or this excellent article discussing SEMRush’s recent direct traffic findings. To be absolutely clear, I’m not criticizing either of the studies, but I do want to draw attention to how we might interpret them. Firstly, we do tend to suffer a little confirmation bias — we’re all too eager to call out the cliché “correlation vs. causation” distinction when we see successful sites that are keyword-stuffed, but all too approving when we see studies doing the same with something we think is or was effective, like links. Secondly, we fail to critically analyze the potential mechanisms. The options aren’t just causation or coincidence. Before you jump to a conclusion based on a correlation, you’re obliged to consider various possibilities: Complete coincidence Reverse causation Joint causation Linearity Broad applicability If those don’t make any sense, then that’s fair enough — they’re jargon. Let’s go through an example: Before I warn you not to eat cheese because you may die in your bedsheets, I’m obliged to check that it isn’t any of the following: Complete coincidence - Is it possible that so many datasets were compared, that some were bound to be similar? Why, that’s exactly what Tyler Vigen did! Yes, this is possible. Reverse causation - Is it possible that we have this the wrong way around? For example, perhaps your relatives, in mourning for your bedsheet-related death, eat cheese in large quantities to comfort themselves? This seems pretty unlikely, so let’s give it a pass. No, this is very unlikely. Joint causation - Is it possible that some third factor is behind both of these? Maybe increasing affluence makes you healthier (so you don’t die of things like malnutrition), and also causes you to eat more cheese? This seems very plausible. Yes, this is p[...]



Privacy Battle Brewing: Are LinkNYC Kiosks Surveillance Devices?

Wed, 06 Dec 2017 21:37:07 +0000

In 2016 LinkNYC began deploying free public Wi-Fi kiosks throughout the city. The kiosks made news when people began using
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Brian Barber: Retail cowboy

Wed, 06 Dec 2017 03:02:45 +0000

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Brian found a way to keep growing his family’s century-old western wear business. Find free training and tools to help you grow your own skills, career, or business at https://google.com/grow
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Our Readership: Results of the 2017 Moz Blog Reader Survey

Wed, 06 Dec 2017 00:04:00 +0000

Posted by Trevor-Klein This blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in this post, were immensely helpful, and were a reminder of how lucky we are to have such a thoughtful community of readers. I've offered as much data as I can, and when possible, I've also trended responses against the same questions from our 2015 and 2013 surveys, so you can get a sense for how things have changed. There's a lot here, so buckle up. =) Who our readers are To put all of this great feedback into context, it helps to know a bit about who the people in our audience actually are. Sure, we can glean a bit of information from our site analytics, and can make some educated guesses, but neither of those can answer the questions we're most curious about. What's your day-to-day work like, and how much SEO does it really involve? Would you consider yourself more of an SEO beginner, or more of an SEO wizard? And, most importantly, what challenges are you facing in your work these days? The answers give us a fuller understanding of where the rest of your feedback comes from. What is your job title? Readers of the Moz Blog have a multitude of backgrounds, from CEOs of agencies to in-the-weeds SEOs of all skill levels. One of the most common themes we see, though, is a skew toward the more general marketing industry. I know that word clouds have their faults, but it's still a relatively interesting way to gauge how often things appear in a list like this, so here's what we've got this year: Of note, similar to our results in 2015, the word "marketing" is the most common result, followed by the word "SEO" and the word "manager." Here's a look at the top 20 terms used in this year's results, along with the percentage of responses containing each term. You'll also see those same percentages from the 2015 and 2013 surveys to give you an idea of what's changed -- the darker the bar, the more recent the survey: The thing that surprises me the most about this list is how little it's changed in the four-plus years since we first asked the question (a theme you'll see recur in the rest of these results). In fact, the top 20 terms this year are nearly identical to the top 20 terms four years ago, with only a few things sliding up or down a few spots. What percentage of your day-to-day work involves SEO? We hear a lot about people wearing multiple hats for their companies. One person who took this survey noted that even at a 9,000-person company, they were [...]



Instagram Growing With Highly Curated (Safe) Feed

Tue, 05 Dec 2017 21:05:06 +0000

If you take a quick look at the data, you might think that the winner of the race to own social media is Snapchat. Piper
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Twitter Reveals 2017's Most Popular Tweets, And Donald Trump's Ego May Shatter

Tue, 05 Dec 2017 15:53:34 +0000

Barack Obama, on the other hand, totally nailed it.
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Files Go bởi Google: Giải phóng dung lượng trên điện thoại

Tue, 05 Dec 2017 07:24:16 +0000

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Files Go là ứng dụng quản lý bộ nhớ giúpgiải phóng dung lượng trên điện thoại, tìm kiếm files nhanh hơn và dễ dàng chia sẻ với bạn bè. Tải ứng dụng tại g.co/getfilesgo
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Files Go dari Google: Kosongkan ruang simpan di ponsel Anda

Tue, 05 Dec 2017 07:23:53 +0000

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Files Go adalah aplikasi pengelola ruang penyimpanan terbaru yang dapat membantu mengosongkan ruang simpan di ponsel Anda, menemukan file lebih cepat dan berbagi file secara offline dengan orang lain. #filesgo Download aplikasinya di g.co/filesgo/iid
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Files Go de Google: libera espacio en tu teléfono

Tue, 05 Dec 2017 07:23:33 +0000

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Files GO es una app nueva que te ayuda a liberar espacio en tu teléfono, buscar archivos más rápido y compartilos con otros fácilmente sin conexión. #filesgo Descarga la app en g.co/filesgo/ies
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Files Go by Google: Free up space on your phone

Tue, 05 Dec 2017 07:07:06 +0000

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Files Go is a new storage manager that helps you free up space on your phone, find files faster, and share them easily offline with others. #filesgo Download the app at https://g.co/filesgo/ien
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Santa Tracker: A Day at the Museum

Mon, 04 Dec 2017 16:49:20 +0000

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Join the elves, reindeer, Santa and Mrs. Claus on a visit to the Museum of Holiday Cheer! Visit g.co/SantaTracker each day of December to prepare for lift-off on the 24th.
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Amazon Has 12 Amazing Days Of Deals That You Don't Want To Miss

Mon, 04 Dec 2017 16:03:13 +0000

If you’re still looking for gift inspiration, these 12 days have got you covered
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How Local SEO Fits In With What You're Already Doing

Mon, 04 Dec 2017 00:01:00 +0000

Posted by MiriamEllis You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a seat in my kayak, I’d paddle us over to that misty isle, and we’d go ashore. After we’d walked around a bit, talking to the locals, it would hit you that the language barrier you’d once perceived is a mere illusion, as is the distance between you. By sunset — whoa! Look around again. This is no island. You and the Local SEOs are all mainlanders, reaching towards identical goals of customer acquisition, service, and retention via an exceedingly enriched and enriching skill set. You can use it all. Before I paddle off into the darkness, under the rising stars, I’d like to leave you a chart that plots out how Local SEO fits in with everything you’ve been doing all along. The roots of the divide Why is Local SEO often treated as separate from the rest of marketing? We can narrow this down to three contributing factors: 1) Early separation of the local and organic algos Google’s early-days local product was governed by an algorithm that was much more distinct from their organic algorithm than it is today. It was once extremely common, for example, for businesses without websites to rank well locally. This didn’t do much to form clear bridges between the offline, organic, and local marketing worlds. But, then came Google’s Pigeon Update in 2013, which signaled Google’s stated intention of deeply tying the two algorithms together. This should ultimately impact the way industry publications, SaaS companies, and agencies present local as an extension of organic SEO, but we’re not quite there yet. I continue to encounter examples of large companies which are doing an amazing job with their website strategies, their e-commerce solutions and their paid outreach, but which are only now taking their first steps into local listings management for their hundreds of physical locations. It’s not that they’re late to the party — it’s just that they’ve only recently begun to realize what a large party their customers are having with their brands’ location data layers on the web. 2) Inheriting the paid vs. organic dichotomy Local SEO has experienced the same lack-of-a[...]



Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Fri, 01 Dec 2017 00:03:00 +0000

Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. src="https://fast.wistia.net/embed/iframe/s9ad0z1eee?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%" sandbox="allow-scripts allow-same-origin"> Click on the whiteboard image above to open a high-resolution version in a new tab! width="100%" height="100" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/363558659&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" sandbox="allow-scripts allow-same-origin"><span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about a designing a page's content flow to help with your SEO. Now, unfortunately, somehow in the world of SEO tactics, this one has gotten left by the wayside. I think a lot of people in the SEO world are investing in things like content and solving searchers' problems and getting to the bottom of searcher intent. But unfortunately, the page design and the flow of the elements, the UI elements, the content elements that sit in a page is discarded or left aside. That's unfortunate because it can actually make a huge difference to your SEO. Q: What needs to go on this page, in what order, with what placement? So if we're asking ourselves like, "Well, what's the question here?" Well, it's what needs to go on this page. I'm trying to rank for "faster home Wi-Fi." Right now, Lifehacker and a bunch of other people are ranking in these results. It gets a ton of searches. I can drive a lot of revenue for my business if I can rank there. But what needs to go on this page in what order with what placement in order for me to perform the best that I possibly can? It turns out that sometimes great content gets buried in a poor page design and poor page flow. But if we want to answer this question, we actually have to ask some other ones. We need an[...]



Entrepreneur Inna Braverman's career in 360° | The Female Planet | Episode 2

Thu, 30 Nov 2017 05:45:33 +0000

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Watch the story of Inna Braverman, green energy entrepreneur and Co-founder of Eco Wave Power, in the virtual reality series "The Female Planet." Get a 360 degree look into Inna's career and see firsthand how she harnesses the power of the ocean and converts waves into usable energy at the Eco Wave Power station in Gibraltar. "The Female Planet" series features amazing female role models from around the world, including Inna and actor Gina Rodriguez, who stars in Episode 1 here: https://youtu.be/OWLW_YQ4tUI. A Daydream and Surround Vision Production. Best viewed in a VR headset like Daydream View or Cardboard. © Surround Vision 2017 under exclusive license to Daydream Director: Mary Matheson Executive Producer: Richard Nockles Producer: Tara Watney Shot with GoPro Odyssey, made with Jump by Google
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Datally: A new mobile data-saving app by Google.

Thu, 30 Nov 2017 03:32:16 +0000

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Meet Datally, a mobile app that helps you understand, control, and save data. With Datally, you can save more and do more with your data. Download now at http://g.co/datally/app.
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Datally: Um aplicativo do Google para você economizar dados móveis.

Thu, 30 Nov 2017 03:31:15 +0000

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Conheça o Datally, uma nova forma de entender, controlar e economizar dados móveis. Baixe o app: http://g.co/datally/app.
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Datally: Una aplicación de Google para ahorrar datos móviles.

Thu, 30 Nov 2017 03:30:58 +0000

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Descubre Datally, una nueva forma de analizar, controlar y ahorrar datos móviles. Descarga la app ahora: http://g.co/datally/app.
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Datally: Aplikasi penghemat kuota, dari Google.

Thu, 30 Nov 2017 03:30:21 +0000

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Perkenalkan Datally, cara baru untuk memahami, mengontrol, dan menghemat kuota internet. Download aplikasinya sekarang: http://g.co/datally/app.
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Meet The Man Who Temporarily Deleted Trump's Twitter Account

Thu, 30 Nov 2017 00:36:12 +0000

The former employee who had shut down The Donald for 11 minutes says he loves Twitter and America.
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Is Ancestry.com Worth It? Cyber Monday Shoppers Think So

Wed, 29 Nov 2017 21:15:53 +0000

Sales of the DNA kit increased by 700 percent in just one day.
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Facebook Says It's Getting Pretty Good At Filtering Out Terrorists

Wed, 29 Nov 2017 20:05:55 +0000

And it's working with other companies to scrub the internet of recruitment propaganda.
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An Eye Fit for Liberty

Wed, 29 Nov 2017 17:59:43 +0000

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YouTube is a place where you can learn lots of things, like how to tie the perfect bowtie, or retile your kitchen in a weekend, or, in the case of former oil rig worker Dwayne Collins, how to make a superior prosthetic eye for your daughter. Learn more about Dwayne and his journey at http://g.co/eyes and check out his recently opened practice Ocular Prosthetics at https://www.oculusprosthetics.com/
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The Complete Guide to Direct Traffic in Google Analytics

Wed, 29 Nov 2017 00:05:00 +0000

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it. In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users. What is direct traffic? In short, Google Analytics will report a traffic source of "direct" when it has no data on how the session arrived at your website, or when the referring source has been configured to be ignored. You can think of direct as GA’s fall-back option for when its processing logic has failed to attribute a session to a particular source. To properly understand the causes and fixes for direct traffic, it’s important to understand exactly how GA processes traffic sources. The following flow-chart illustrates how sessions are bucketed — note that direct sits right at the end as a final "catch-all" group. Broadly speaking, and disregarding user-configured overrides, GA’s processing follows this sequence of checks: AdWords parameters > Campaign overrides > UTM campaign parameters > Referred by a search engine > Referred by another website > Previous campaign within timeout period > Direct Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to [...]



How to Write Marketing Case Studies That Convert

Tue, 28 Nov 2017 00:00:00 +0000

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about case studies. I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of traffic – it’s the second most-visited page on our site, aside from our home page. It also brings in a significant volume of organic traffic, being our fourth most-visited page from organic searches. Most importantly, our case studies are highly effective at converting visitors to leads – about half of our leads view at least one of our case studies before contacting us. Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and pulls prospects down the sales funnel. However, what I’m sharing can be used as a framework for creating case studies in any industry. Get your client on board with a case study Marketers shy away from creating case studies for a few reasons: They’re too busy “in the weeds” with deliverables. They don’t think their results are impressive enough. They don’t have clients’ permission to create case studies. While I can’t help you with #1 and #2 (it’s up to you to make the time and to get the results deserving of a case study!), I do have some advice on #3. In a perfect world, clients would encourage you to share every little detail of your time working together. In reality, most clients expect you to remain tight-lipped about the work you’ve done for them. Understandably, this might discourage you from creating any case studies. But it shouldn’t. With some compromising, chances are your client will be game for a case study. We’ve noticed the following two objections are common regarding case studies. Client objection 1: “We don’t want to share specific numbers.” At first it you [...]






Knowledge Graph Eats Featured Snippets, Jumps +30%

Mon, 27 Nov 2017 00:07:00 +0000

Posted by Dr-Pete Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson and Chris Long on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly): Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention. What happened, exactly? To be honest, when we investigate changes like this, the best we can usually do is produce a list of keywords that lost Featured Snippets. Usually, we focus on high-volume keywords, which tend to be more interesting. Here's a list of keywords that lost Featured Snippets during that time period: CRM ERP MBA buddhism web design anger management hosting DSL ActiveX ovulation From an explanatory standpoint, this list isn't usually very helpful – what exactly do "web design", "buddhism", and "ovulation" have in common (please, don't answer that)? In this case, though, there was a clear and interesting pattern. Almost all of the queries that lost Featured Snippets gained Knowledge Panels that look something like this one: These new panels account for the vast majority of the lost Featured Snippets I've spot-checked, and all of them are general Knowledge Panels coming directly from Wikipedia. In some cases, Google is using a more generic Knowledge Graph entry. For example, "HDMI cables", which used to show a Featured Snippet (dominated by Amazon, last I checked), now shows no snippet and a generic panel for "HDMI": In very rare cases, a SERP added the new Knowledge Panel but retained the Featured Snippet, such as the top of this search for "credit score": These situations seemed to be the exceptions to the rul[...]



Elon Musk's Tweet Gives Creepy Insight Into Future Of Humanoid Robots

Sun, 26 Nov 2017 23:17:23 +0000

"In a few years, that bot will move so fast you’ll need a strobe light to see it. Sweet dreams…"
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Justin Trudeau, Other World Leaders Praise Net Neutrality Ahead Of FCC's Planned Repeal

Thu, 23 Nov 2017 22:28:04 +0000

Scrapping current regulations “does not make sense," the Canadian prime minister said Wednesday.
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How YouTube 'Free' Killed Video, And What Comes Next

Tue, 21 Nov 2017 15:21:46 +0000

On Feb. 14, 2005, three partners gathered at a pizza parlor in San Mateo, Calif. Like most startups, they’d found a problem
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Amazon Launches 'Secret' Cloud Service For Intelligence Agencies

Tue, 21 Nov 2017 11:57:11 +0000

Amazon Web Services Secret Region expands after some troubling cloud security screwups.
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With Net Neutrality On The Chopping Block, Communities Are Taking Matters Into their Own Hands—And Scaring The Hell Out Of Comcast

Fri, 17 Nov 2017 20:31:51 +0000

Here we go again. Word is Trump’s Federal Communications Commission (FCC) chairman, Republican Ajit Pai, will hold a vote
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Here's How To Get Free 2-Day Shipping On Your Black Friday Purchases

Thu, 16 Nov 2017 23:35:43 +0000

Move over, Amazon 👋
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Here's Where To Get The Best Black Friday Deal On An XBox One

Thu, 16 Nov 2017 17:27:35 +0000

For hobbyist gamers, the Xbox One S is a wallet-friendly choice 🎮
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15 Black Friday Laptop Deals Actually Worth Your Time And Money

Wed, 15 Nov 2017 23:05:42 +0000

There’s something on sale for every type of user 💻
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Lack Of Diversity In Tech Makes It Difficult To Override Russian Fake News

Tue, 14 Nov 2017 18:41:28 +0000

The outrage over Russian manipulation of social media platforms like Facebook, Google and Twitter during the 2016 election
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Buying A PC? Here's What You Need To Know Now

Mon, 13 Nov 2017 13:09:00 +0000

If you’re in the market for a new computer, there are things you need to know. Things your PC manufacturer or retailer won’t
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Company Blames Secret Intimate Recordings By Sex Toy On 'Minor Bug'

Mon, 13 Nov 2017 02:12:30 +0000

Vibrator app wasn't directed to eavesdrop.
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Facebook Police: There's No Such Thing As Free Speech On Social Media

Thu, 09 Nov 2017 14:53:32 +0000

Dear Facebook, In 2008, we started our relationship. You were down for anything and only hung out with my closest friends
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Twitter 'Verifies' Jason Kessler, Organizer Of Charlottesville White Supremacist Rally

Thu, 09 Nov 2017 04:24:12 +0000

In response to the backlash, Twitter paused its verification process, saying it needs to reconsider a broken system.
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Introducing HuffPost's New Comic Generator: This Is Sketchy

Wed, 08 Nov 2017 11:28:29 +0000

Make comics in a matter of seconds. No artistic talent necessary!
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The Fakebook Inside Facebook

Tue, 07 Nov 2017 20:37:21 +0000

This post first appeared at BillMoyers.com. Beginning in 2004, Mark Zuckerberg and his companions made a historic contribution
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#FreeChelsea Leader Excludes Hacktivist Jailed By Carmen Ortiz From Aaron Swartz Day

Thu, 02 Nov 2017 14:41:42 +0000

That’s a special kind of heartless and it’s found all over Rein’s various messages to my wife. Though I never met Aaron personally
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As Puerto Rico Struggles In Darkness, Tesla Brings Light To Children’s Hospital In San Juan

Thu, 26 Oct 2017 10:57:27 +0000

The company is making quick work of its promise to help restore power to the hurricane-ravaged island.
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Amazon To Sell Smart Locks So It Can Slip Packages Into Your Home

Wed, 25 Oct 2017 15:42:25 +0000

The move signals Amazon’s ambitions in the growing market for home security devices.
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Silicon Valley Veteran Says Tech Giants 'More Powerful Than AT&T Ever Was'

Thu, 19 Oct 2017 15:33:15 +0000

“We have more and more concentrated power and wealth," Sam Altman said.
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