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The Best SEO Expert in Toronto.



 



⚡️ “Toronto SEO Expert” httpst.coSySt4cJJMC

Mon, 05 Feb 2018 19:31:29 +0000

⚡️ “Toronto SEO Expert” #TorontoSEO https://t.co/SySt4cJJMC Shared on Twitter via @TorontoSEOPro on February 05, 2018 at 08:37AM for…
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Toronto SEO Services for all businesses httpst.cogr9rTfwvfZ

Mon, 05 Feb 2018 19:31:25 +0000

#TorontoSEO Toronto SEO Services for all businesses https://t.co/gr9rTfwvfZ Shared on Twitter via @TorontoSEOPro on February 05, 2018 at 08:34AM for…
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SEO International httpst.cohhycgWcaKc

Sat, 28 Oct 2017 01:06:37 +0000

#TorontoSEO SEO International https://t.co/hhycgWcaKc Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:43PM for…
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Toronto SEO Expert provides guidelines httpst.coKU2GrCJTVz

Sat, 28 Oct 2017 01:06:26 +0000

#TorontoSEO Toronto SEO Expert provides guidelines https://t.co/KU2GrCJTVz Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:41PM for…
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The Best SEO Content httpst.cokKHV4akglE

Sat, 28 Oct 2017 01:06:14 +0000

#TorontoSEO The Best SEO Content https://t.co/kKHV4akglE Shared on Twitter via @TorontoSEOPro on October 27, 2017 at 02:30PM for…
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httpst.covCzYxp5F06 montreal web

Mon, 23 Oct 2017 12:57:19 +0000

#TorontoSEO https://t.co/vCzYxp5F06 montreal web Shared on Twitter via @TorontoSEOPro on October 23, 2017 at 03:56AM for…
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Good news for API features httpst.coMxq1CVjATr

Tue, 10 Oct 2017 01:11:17 +0000

#TorontoSEO Good news for API features https://t.co/Mxq1CVjATr Shared on Twitter via @TorontoSEOPro on October 09, 2017 at 03:52PM for…
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Tips for organic clicks httpst.coh2uRYnA8Ih

Tue, 10 Oct 2017 01:11:15 +0000

#TorontoSEO Tips for organic clicks https://t.co/h2uRYnA8Ih Shared on Twitter via @TorontoSEOPro on October 09, 2017 at 03:50PM for…
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The best seo compagny in toronto httpst.coVFl8V8Kicz

Mon, 02 Oct 2017 15:00:50 +0000

#TorontoSEO The best seo compagny in toronto https://t.co/VFl8V8Kicz Shared on Twitter via @TorontoSEOPro on October 02, 2017 at 05:35AM for…
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Get Awesome Result Online with the Best SEO Consultant. httpst.coKNZnAq3nNq

Fri, 22 Sep 2017 20:25:12 +0000

#TorontoSEO Get Awesome Result Online with the Best SEO Consultant. https://t.co/KNZnAq3nNq Shared on Twitter via @TorontoSEOPro on September 22, 2017 at…
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The best expert in SEO for all the Toronto GTA httpst.coJffQNhuFeZ

Fri, 22 Sep 2017 20:10:26 +0000

#TorontoSEO The best expert in SEO for all the Toronto GTA https://t.co/JffQNhuFeZ Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 11:06AM for…
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SEO Company in Toronto httpst.coF8MNB5nibv

Fri, 22 Sep 2017 18:55:45 +0000

#TorontoSEO SEO Company in Toronto https://t.co/F8MNB5nibv Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 09:49AM for…
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The Best of SEO in Toronto httpst.coVGHar9HfXT

Fri, 22 Sep 2017 17:40:50 +0000

#TorontoSEO The Best of SEO in Toronto https://t.co/VGHar9HfXT Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 08:40AM for…
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ALL the news about SEO in Toronto httpst.comtWT9eZzWV

Fri, 22 Sep 2017 14:40:14 +0000

#TorontoSEO ALL the news about SEO in Toronto https://t.co/mtWT9eZzWV Shared on Twitter via @TorontoSEOPro on September 22, 2017 at 05:40AM for…
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The Best Consultant and Specialist about SEO in Toronto httpst.coGUyMONB1qw

Fri, 22 Sep 2017 14:24:11 +0000

#TorontoSEO The Best Consultant and Specialist about SEO in Toronto https://t.co/GUyMONB1qw Shared on Twitter via @TorontoSEOPro on September 22, 2017 at…
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Velociraptor Greets Kylie Jenner During Her Visit To Universal Orlando Resort

Thu, 22 Feb 2018 21:14:32 +0000

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Oh Snap! Snapchat’s stock took a nosedive Thursday — after Kylie Jenner announced she’s stopped using the app. The stock fell 8.4 percent — or around $1.6 billion in market value — following the news that one of its most influential users just isn’t feeling the image-sharing program anymore, according to the Financial Times. “Sooo...
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180222-amateur-photographer-supernova-feature

Thu, 22 Feb 2018 21:01:24 +0000

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Victor Buso is a locksmith. He spends his days fiddling with locks and keys, and in his spare time he stares into the heavens in the observatory he built on the top floor of his own home. He’s devoted an incredible amount of time and money to his personal passion of skywatching, and now he’s...
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Apple Holds Press Event To Introduce New iPhone

Thu, 22 Feb 2018 20:54:13 +0000

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Apple may finally be gearing up to update its wireless AirPod earbuds, according to a report. The first of two AirPod updates is expected to land later this year, and will feature built-in Siri functionality that can be summoned via voice command, according to a Thursday report by Bloomberg, which cited anonymous sources. With that...
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mint leaf hold by petri dish

Thu, 22 Feb 2018 20:34:24 +0000

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Familiar cuts of beef, pork and poultry turned out by San Francisco Bay Area-based Memphis Meats and its handful of competitors are 100 percent meat in taste and texture. The sizzle from the grill is there, too. But these steaks, chops and chicken strips are entirely grown from animal cells in a petri dish, not raised...
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FCC Holds Vote On Repeal Of Net Neutrality Rules

Thu, 22 Feb 2018 20:15:30 +0000

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The FCC has published its net neutrality rules repeal in the Federal Register, a process that spells the beginning of the end for a free and open internet. Publishing the final notice of the repeal, which the FCC voted on late last year, triggers a 60-day countdown until the rules are removed. At that point,...
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Markets React To JPMorgan Chase Reporting 2 Billion Dollar Loss

Thu, 22 Feb 2018 16:49:30 +0000

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A bizarre glitch in Chase’s website late Wednesday briefly gave some of the bank’s customers access to other people’s accounts instead of their own. The temporary computer bug directed the Wall Street bank’s customers into the online accounts of other users, exposing their checking, savings and credit card accounts, as well as other personal information....
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FRANCE-INTERNET-COMPANY-TWITTER-SOCIAL-NETWORK

Thu, 22 Feb 2018 15:25:02 +0000

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Twitter said it would no longer allow people to post identical messages from multiple accounts, cracking down on a tactic that Russian agents and others have allegedly used to make tweets or topics go viral. The San Francisco-based social network also said on Wednesday it would not allow people to use software to simultaneously perform...
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1226792 - ANGRY BIRDS

Thu, 22 Feb 2018 14:19:53 +0000

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Angry Birds game maker Rovio Entertainment warned on profits on Thursday, wiping more than 40 percent off the Finnish company’s shares and leaving investors nursing big losses following an IPO last September. Rovio blamed increased marketing costs and other investments for the gloomier outlook. Its shares traded 45 percent lower at 5.5 euros by 1130...
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Apple's New iPhone X Goes On Sale In Stores

Thu, 22 Feb 2018 03:24:22 +0000

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What would you do if you were king for a day? Cure cancer? Bring peace to the land? For Apple Chief Executive Tim Cook, the answer is simple: End the quarterly earnings report. Cook, the mild-mannered executive in charge of the most valuable company in the world, revealed his boring dream in an interview published...
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ìLoosely Exactly Nicoleî, Nicole Byer

Thu, 22 Feb 2018 01:27:46 +0000

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In the age of Peak TV, the marketplace has made room for yet another platform for original programming: Facebook. Since August 2017, the social media behemoth has hosted game shows (“I Want My Phone Back”), cooking shows (“The Mind of a Chef”) and reality/sports programs (“No Script With Marshawn Lynch”). “Loosely Exactly Nicole” stars Nicole...
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Electronic Car Maker Telsa Reports Quarterly Earnings

Wed, 21 Feb 2018 17:22:14 +0000

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Hackers broke into Tesla’s cloud-computing platform and used it to mine cryptocurrency, according to researchers. In a damning report, the security firm RedLock detailed how hackers gained access to Tesla’s Amazon Web Services system last month and siphoned off some of its computing power to mine an unspecified digital currency. The firm found that Tesla...
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Jeff Bezos is building a gigantic $42M clock inside a mountain

Wed, 21 Feb 2018 17:12:58 +0000

Production has begun on Amazon CEO Jeff Bezos’ $42 million project to build a mechanical clock that will last 10,000 years. Danny Hillis, the man behind the idea, first talked about building a clock that would last 10 millennia in 1995, according to Longnow.org. “I want to build a clock that ticks once a year....
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DOUNIAMAG-US-IT-LIFESTYLE-APPLE

Wed, 21 Feb 2018 14:40:53 +0000

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Apple is in talks to buy long-term supplies of cobalt for iPhone batteries directly from miners, Bloomberg reported on Wednesday, citing sources. The iPhone maker is seeking contracts to buy several thousand metric tons of cobalt for five years or longer, Bloomberg reported, citing an anonymous source. Cobalt prices have skyrocketed of late due to...
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StoryWeaver: Expanding literacy with open source technology

Wed, 21 Feb 2018 13:49:56 +0000

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40% of the world’s children don’t have access to education materials in a language they understand. To help close these gaps, Google.org has given more than $4 million to Pratham Books to support the development of their StoryWeaver platform, a free open-source digital library. Along with funding, hundreds of Googlers from across the world have helped translate and create children’s books. To learn more about Google’s work in education, visit https://edu.google.com To see how Google.org supports educational nonprofits, visit https://www.google.org/our-work/education To create your own story, visit https://storyweaver.org.in
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How to Deal with Fake Negative Reviews on Google

Wed, 21 Feb 2018 00:04:00 +0000

Posted by JoyHawkins Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter, Facebook, or reporting via the forum. Recently, my company got hit with three negative reviews, all left in the span of 5 minutes: Two of the three reviews were ratings without reviews. These are the hardest to get rid of because Google will normally tell you that they don’t violate the guidelines — since there's no text on them. I instantly knew they weren’t customers because I'm really selective about who I work with and keep my client base small intentionally. I would know if someone that was paying me was unhappy. The challenge with negative reviews on Google The challenge is that Google doesn’t know who your customers are, and they won’t accept “this wasn't a customer” as an acceptable reason to remove a review, since they allow people to use anonymous usernames. In most cases, it’s extremely difficult to prove the identity of someone online. The other challenge is that a person doesn’t have to be a customer to be eligible to leave a review. They have to have a “customer experience,” which could be anything from trying to call you and getting your voicemail to dropping by your office and just browsing around. How to respond When you work hard to build a good, ethical business, it's always infuriating when a random person has the power to destroy what took you years to build. I’d be lying if I said I wasn’t the least bit upset when these reviews came in. Thankfully, I was able to follow the advice I’ve given many people in the last decade, which is to calm down and think about what your future prospects will see when they come across review and the way you respond to it. Solution: Share your dilemma I decided to post on Twitter and Facebook about my lovely three negative reviews, and the response I got was overwhelming. People had really great and amusing things to say about my dilemma. Dear: Whoever spammed my listing this morning with fake reviews. You probably should have gone with more believable usernames. #StopCrapOnTheMap pic.twitter.com/9Nat163d93— Joy Hawkins (@JoyanneHawkins) January 16, 2018 Whoever was behind these three reviews was seeking to harm my business. The irony is that they actually helped me, because I ended up getting three new positive reviews as a result of sharing my experience with people that I knew would rally behind me. For most businesses, your evangelists might not be on Twitter, but you could post about it on your personal Facebook profile. Any friends that have used your service or patronized your business would likely resp[...]



Apple Holds Product Launch Event At New Campus In Cupertino

Tue, 20 Feb 2018 22:31:58 +0000

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Evidence is mounting that the iPhone X is a bust. Less than a month after Apple reportedly told suppliers that it was slashing production targets for its $999 phone in half, the squeeze is being felt farther down the supply chain. Apple’s smartphone rival Samsung — which builds the OLED screens that Apple uses in...
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180220-magic-leap-vr-set-01

Tue, 20 Feb 2018 17:17:18 +0000

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You might think that you can’t live without your smartphone, but tech companies like Apple, Google and Facebook expect you to do just that in the not-too-distant future. The titans of the tech industry are pouring billions into developing the device they think will replace our beloved smartphones — and the race is on to...
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The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Tue, 20 Feb 2018 00:06:00 +0000

Posted by sanfran What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone. This new sea change meant the algorithm was going to read in between the lines in order to deliver content that matched the true intent of someone searching for a keyword. Write longer content? Not so fast! Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a while as well. We even experienced some mixed success. However, what we didn’t realize was that when we experienced success, it was because we accidentally stumbled on the true ranking factor. Longer content alone was not the intent behind Hummingbird. Content depth Let’s take a hypothetical scenario. If you were to search the keyword “search optimization techniques,” you would see a SERP that looks similar to the following: Nothing too surprising about these results. However, if you were to go through each of these 10 results and take note of the major topics they discussed, theoretically you would have a list of all the topics being discussed by all of the top ranking sites. Example: Position 1 topics discussed: A, C, D, E, F Position 2 topics discussed: A, B, F Position 3 topics discussed: C, D, F Position 4 topics discussed: A, E, F Once you finished this exercise, you would have a comprehensive list of every topic discussed (A–F), and you would start to see patterns of priority emerge. In the example above, note “topic F” is discussed in all four pieces of content. One would consider this a cornerstone topic that should be prioritized. If you were then to write a piece of content that covered each of the topics discussed by every competitor on page one, and emphasized the cornerstone topics appropriately, in theory, you would have the most comprehensive piece of content on that particular topic. By producing the most comprehensive piece of content available, you would have the highest quality result that will best satisfy the searcher’s intent. More than that, you would have essentially created the ultimate resource center for everything a person would want to know about that topic. How to identify topics to discuss in a piece of content At this point, we’re only theoretical. The theory makes logical sense, but does it actually work? And how do we go about scientifically gathering information on topics to discuss in a piece of content? Finding topics to cover: Manually: As discussed previously, you can do it manually. This process is tedious and labor-inten[...]



Google's EU data centre community: Stories from Europe

Mon, 19 Feb 2018 17:32:45 +0000

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Google is proud to call Belgium, Finland, Ireland and the Netherlands home to its four EU data centres. Here, community members share their stories about why its good to have Google in their neighbourhood.
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Google's EU data centre community: Stories from Belgium

Mon, 19 Feb 2018 17:32:20 +0000

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Google is proud to call Saint Ghislain in Belgium home to one of its four EU data centres. Here, community members share their stories about why its good to have Google in their neighbourhood.
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Google's EU data centre community: Stories from Finland

Mon, 19 Feb 2018 17:30:53 +0000

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Google is proud to call Kotka-Hamina in Finland home to one of its four EU data centres. Here, community members share their stories about why its good to have Google in their neighbourhood.
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Google's EU data centre community: Stories from Ireland

Mon, 19 Feb 2018 17:29:42 +0000

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Google is proud to call Dublin in Ireland home to one of its four EU data centres. Here, community members share their stories about why its good to have Google in their neighbourhood.
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Google's EU data centre community: Stories from the Netherlands

Mon, 19 Feb 2018 17:28:47 +0000

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Google is proud to call Eemshaven in the Netherlands home to one of its four EU data centres. Here, community members share their stories about why its good to have Google in their neighbourhood.
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Google's EU data centres explained

Mon, 19 Feb 2018 17:27:58 +0000

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Here is your chance to see how Google’s data centres, the physical infrastructure that supports the cloud, work to keep the internet up and running, 24/7/365, and also supports the communities where they’re located.
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Premiere Of Columbia Pictures And Village Roadshow Pictures "The Brothers Grimsby" - Arrivals

Mon, 19 Feb 2018 15:54:41 +0000

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A dating site that promises to “make dating great again” matches Trump-supporting singles looking for love. “We believe that by matching patriotic and political viewpoints as a foundation of the relationship, it will allow one to focus on what really matters — conversation, commonalities and if all goes well, courting,” TrumpDating states on its homepage....
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NASA finds possible evidence of water on Mars

Mon, 19 Feb 2018 15:41:24 +0000

Mars is a big, dusty, dry ball of rock, sand and dust … we think. Believe it or not, despite the fact that NASA has several rovers on the Red Planet, we’re still not entirely sure how much water is there, and it’s proven incredibly difficult to pin down. Curious geological features that were thought...
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Safe and sealed

Mon, 19 Feb 2018 08:30:23 +0000

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People moving out of a rental apartment may soon be able to pocket a little cash during the transition, thanks to a New York City tech startup. Joinery, a company started by two former Google employees, promises to make finding an apartment in the city cheaper, easier and more transparent — in addition to allowing...
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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Mon, 19 Feb 2018 00:07:00 +0000

Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half. Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth. Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite. And what’s worse is that we have convinced ourselves that it’s a critical part of what makes digital marketing great. The simplest way to see this is to realize that, for most of us, I very much doubt that if you removed all our measurement ability we’d reduce our digital marketing investment to nothing. In truth, of course, we’re nowhere close to measuring all the benefits of most of the things we do. We certainly track the last clicks, and we’re not bad at tracking any clicks on the path to conversion on the same device, but we generally suck at capturing: Anything that happens on a different device Brand awareness impacts that lead to much later improvements in conversion rate, average order value, or lifetime value Benefits of visibility or impressions that aren’t clicked Brand affinity generally The cognitive bias that leads us astray All of this means that the returns we report on tend to be just the most direct returns. This should be fine — it’s just a floor on the true value (“this activity has generated at least this much value for the brand”) — but the “anchoring” cognitive bias means that it messes with our minds and our clients’ minds. Anchoring is the process whereby we fixate on the first number we hear and subsequently estimate unknowns closer to the anchoring number than we should. Famous experiments have shown that even showing people a totally random number can drag their subsequent estimates up or down. So even if the true value of our activity was 10x the measured value, we’d be stuck on estimating the true value as very close to the single concrete, exact number we heard along the way. This tends to result in the measured value being seen as a ceiling on the true value. Other biases like the availability heuristic (which results in us overstating the likelihood of things that are easy to remember) tend to mean that we tend to want to factor in obvious ways that the direct value measurement could be overstating things, and leave to one side all the unmeasured extra value. The mistake became a really big one because fo[...]



Facebook Kids

Sun, 18 Feb 2018 23:11:37 +0000

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MENLO PARK, Calif. — Facebook will soon rely on centuries-old technology to try to prevent foreign meddling in US elections: the post office. Baffled in 2016 by Russian agents who bought ads to sway the US presidential campaign, Facebook’s global politics and government outreach director, Katie Harbath, told a meeting of the National Association of...
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shutterstock_554244451

Sun, 18 Feb 2018 03:57:36 +0000

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Despite its price plunge, some diehard bitcoin aficionados still say the beleaguered cryptocurrency could hit six figures by year’s end. Tone Vays, a New York-based cryptocurrency analyst and blockchain consultant, has been among those arguing that the wild swings in bitcoin value since its debut in 2009 at less than a penny could mean that...
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Google Made A Small Change To Image Search, But It's A Big Deal

Fri, 16 Feb 2018 23:06:17 +0000

The move is meant to minimize piracy.
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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Fri, 16 Feb 2018 00:08:00 +0000

Posted by randfish Same content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday. src="https://fast.wistia.net/embed/iframe/qsmvv6edgb?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%" sandbox="allow-scripts allow-same-origin"> Click on the whiteboard image above to open a high-resolution version in a new tab! width="100%" height="100" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/400653951&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" sandbox="allow-scripts allow-same-origin"><span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the cross-domain rel=canonical tag. So we've talked about rel=canonical a little bit and how it can be used to take care of duplicate content issues, point Google to the right pages from potentially other pages that share similar or exactly the same content. But cross-domain rel=canonical is a unique and uniquely powerful tool that is designed to basically say, "You know what, Google? There is the same content on multiple different domains." So in this simplistic example, MyFriendSite.com/green-turtles contains this content that I said, "Sure, it's totally fine for you, my friend, to republish, but I know I don't want SEO issues. I know I don't want duplicate content. I know I don't want a problem where my friend's site ends up outranking me, because maybe they have better links or other ranking signals, and I know that I would like any ranking credit, any link or authority signals that they accrue to actually come to my website. There's a way that you can do this. Google introduced it back in 2009. It is the cross-domain rel=canonical. So essentially, in the header tag of the page, I can add this link, rel=canonical href — it's a link tag, so there's an href — to the place w[...]



Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Thu, 15 Feb 2018 00:08:00 +0000

Posted by Jackie.Francis In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved. That being said, if you've ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes it hard to pick out the core elements that matter. Without these universal focus areas, you may end up neglecting an element (e.g. tone of voice) in one instance but paying special attention to that same element in another. Luckily there are certain characteristics — like good spelling, appealing layouts, and relevant keywords — that are universally associated with what we would consider “good” content. In this three-step guide, I'll show you how to use these characteristics (or elements, as I like to call them) to define your target audience, measure the performance of your content using a scorecard, and assess your changes for quality assurance as part of a review process that can be applied to nearly all types of content across any industry. Step 1: Know your audience Arguably the most important step mentioned in this post, knowing your target reader will identify the details that should make up the foundation of your content. This includes insight into the reader’s intent, the ideal look and feel of the page, and the goals your content’s message should be trying to achieve. To get to this point, however, you first need to answer these two questions: What does my target audience look like? Why are they reading my content? What does my target audience look like? The first question relies on general demographic information such as age, gender, education, and job title. This gives a face to the ideal audience member(s) and the kind of information that would best suit them. For example, if targeting stay-at-home mothers between the ages of 35 and 40 with two or more kids under the age of 5, we can guess that she has a busy daily schedule, travels frequently for errands, and constantly needs to stay vigilant over her younger children. So, a piece that is personable, quick, easy to read on-the-go, and includes inline imagery to reduce eye fatigue would be better received than something that is lengthy and requires a high level of focus. Why are they reading my content? Once you have a face to your reader, the second question must be answered to understand what that reader wants from your content and if your current product is effecti[...]



Aerospace Engineer Tiera Fletcher's career in 360° VR | The Female Planet | Episode 3

Wed, 14 Feb 2018 07:45:37 +0000

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In the virtual reality series "The Female Planet," watch the story of Tiera Fletcher, a Boeing aerospace engineer working with NASA to design the rocket to launch humankind to the moon and on to Mars. Get a 360 degree look into Tiera's career, her groundbreaking work, and how she's leading the "Mars generation." "The Female Planet" series features amazing female role models from around the world, including Tiera, actor Gina Rodriguez, and entrepreneur Inna Braverman. You can catch all episodes here: https://www.youtube.com/playlist?list=PL590L5WQmH8fg70SJxTPstY6Clnqt_1rh. For the best viewing experience, watch these videos in virtual reality: *If you have Google Cardboard, tap the Cardboard icon in the bottom right, insert your phone into Cardboard, and look around to view the video in 360 degrees. *If you have a Google Daydream View, place your phone into your headset. *If you are watching on your phone, move your phone around to see the video in 360°. *If you are watching on your computer, drag your mouse to see all parts of the video. A Daydream and Surround Vision Production. © Surround Vision 2018 under exclusive license to Daydream Director: Mary Matheson Executive Producer: Richard Nockles, Tara Watney Producer: Dorothea Gibbs Shot with YI HALO, made with Jump by Google
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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Wed, 14 Feb 2018 00:15:00 +0000

Posted by MiriamEllis It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local. WOMM, core SEO knowledge, and advice for brands both large and small Miriam Ellis, Moz Associate & Local SEO SME LSAs will highlight the value of Google-independence Word-of-mouth marketing (WOMM) and loyalty initiatives will become increasingly critical to service area business whose results are disrupted by Google’s Local Service Ads. SABs aren’t going to love having to “rent back” their customers from Google, so Google-independent lead channels will have enhanced value. That being said, the first small case study I’ve seen indicates that LSAs may be a winner over traditional Adwords in terms of cost and conversions. Content will be the omni-channel answer Content will grow in value, as it is the answer to everything coming our way: voice search, Google Posts, Google Questions & Answers, owner responses, and every stage of the sales funnel. Because of this, agencies which have formerly thought of themselves as strictly local SEO consultants will need to master the fundamentals of organic keyword research and link building, as well as structured data, to offer expert-level advice in the omni-channel environment. Increasingly, clients will need to become “the answer” to queries… and that answer will predominantly reside in content dev. Retail may downsize but must remain physical Retail is being turned on its head, with Amazon becoming the “everything store” and the triumphant return of old-school home delivery. Large brands failing to see profits in this new environment will increasingly downsize to the showroom scenario, significantly cutting costs, while also possibly growing sales as personally assisted consumers are dissuaded from store-and-cart abandonment, and upsold on tie-ins. Whether this will be an ultimate solution for shaky brands, I can’t say, but it matters to the local SEO industry because showrooms are, at least, physical locations and therefore eligible for all of the goodies of our traditional campaigns. SMBs will hold the quality high card For smaller local brands, emphasis on quality will be the most critical factor. Go for the customers who care about specific attributes (e.g. being truly local, made in the USA, handcrafted, luxury, green, superior value, etc.). Evaluating and perfecting every point of cont[...]



A Boston Dynamics Robot Has Figured Out Door Levers. Sleep Tight!

Tue, 13 Feb 2018 23:10:14 +0000

Prepare to be amazed -- and/or terrified.
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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Tue, 13 Feb 2018 00:07:00 +0000

Posted by Dr-Pete Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summary For this study, we decided to look at 110 keywords (in 11 categories) across 100 major US cities. We purposely focused on competitive keywords in large cities, assuming, based on our observations as searchers, that the prevalence rate for these ads was still pretty low. The 11 categories were as follows: Apparel Automotive Consumer Goods Finance Fitness Hospitality Insurance Legal Medical Services (Home) Services (Other) We purposely selected terms that were likely to have local pack results and looked for the presence of local packs and local pack ads. We collected these searches as a mobile user with a Samsung Galaxy 7 (a middle-ground choice between iOS and a "pure" Google phone). Why 11 categories? Confession time – it was originally 10, and then I had the good sense to ask Darren Shaw about the list and realized I had completely left out insurance keywords. Thanks, Darren. Finding #1: I was very wrong I'll be honest – I expected, from casual observations and the lack of chatter in the search community, that we'd see fewer than 5% of local packs with ads, and maybe even numbers in the 1% range. Across our data set, roughly 35% of SERPs with local packs had ads. Across industry categories, the prevalence of pack ads ranged wildly, from 10% to 64%: For the 110 individual keyword phrases in our study, the presence of local ads ranged from 0% to 96%. Here are the keywords with >=90% local pack ad prevalence: "car insurance" (90%) "auto glass shop" (91%) "bankruptcy lawyer" (91%) "storage" (92%) "oil change" (95%) "mattress sale" (95%) "personal injury attorney" (96%) There was no discernible correlation between the presence of pack ads and city size. Since our study was limited to the top 100 US cities by population, though, this may simply be due to a restricted data range. Finding #2: One is the magic number Every local pack with ads in our study had one and only one ad. This ad appeared in addition to regular pack listings. In our data set, 99.7% of local packs had three regular/organic listings, and the rest had two listings (which can happen with or without ads). Finding #3: Pack ads land on Google Despite their appearance, local packs ads a[...]



Instagram May Start Ratting On You If You Screenshot Someone's Story

Mon, 12 Feb 2018 21:03:06 +0000

This is Insta-tattling, plain and simple.
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Winter Olympics Organizers Probe Possible Cyberattack On Opening Ceremony Day

Sat, 10 Feb 2018 08:54:13 +0000

All competitions are running as planned as officials continue to investigate a disruption of non-critical systems.
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Google Kicks Off Winter Olympics With Vibrant 'Snow Games' Doodle

Fri, 09 Feb 2018 10:39:12 +0000

Who knew dogs could ski-jump?
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Facebook Reportedly Beta-Testing 'Downvote' Button

Fri, 09 Feb 2018 00:52:38 +0000

Selected users now have the option to flag posts to Facebook.
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Diagnosing Why a Site's Set of Pages May Be Ranking Poorly - Whiteboard Friday

Fri, 09 Feb 2018 00:08:00 +0000

Posted by randfish Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. src="https://fast.wistia.net/embed/iframe/ygti7i5x2b?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%" sandbox="allow-scripts allow-same-origin"> Click on the whiteboard image above to open a high-resolution version in a new tab! width="100%" height="100" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/396884664&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" sandbox="allow-scripts allow-same-origin"><span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about diagnosing a site and specifically a section of a site's pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, why both of them might have dropped. So we've got a fairly extensive process here, so let's get started. Step 1: Uncover the problem First off, our first step is uncovering the problem or finding whether there is actually a problem. A good way to think about this is especially if you have a larger website, if we're talking about a site that's 20 or 30 or even a couple hundred pages, this is not a big issue. But many websites that SEOs are working on these days are thousands, tens of thousands, hundreds of thousands of pages. So what I like to urge folks to do is to A. Treat different site sections as unique segments for investigation. You should look at them individually. A lot of times subfolders or URL structures are really helpful here. So I might say, okay, MySite.com, I'm going to look exclusively at the /news section[...]



Rewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

Thu, 08 Feb 2018 00:05:00 +0000

Posted by BritneyMuller Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter. In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without further ado, here's the first chapter — let's dive in! Chapter 1: SEO 101 What is it, and why is it important? Welcome! We’re excited that you’re here! If you already have a solid understanding of SEO and why it's important, you can skip to Chapter 2 (though we'd still recommend skimming the best practices from Google and Bing at the end of this chapter; they're useful refreshers). For everyone else, this chapter will help build your foundational SEO knowledge and confidence as you move forward. What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Leveraging this data will allow you to provide high-quality content that your visitors will truly value. Here’s an example. Frankie & Jo’s (a Seattle-based vegan, gluten-free ice cream shop) has heard about SEO and wants help improving how and how often they show up in organic search results. In order to help them, you need to first understand their potential customers: What types of ice cream, desserts, snacks, etc. are people searching for? Who is searching for these terms? When are people searching for ice cream, snacks, desserts, etc.? Are there seasonality trends throughout the year? How are people searching for ice cream? What words do they use? What questions do they ask? Are more searches performed on mobile devices? Why are people seeking ice cream? Are individuals looking for health conscious ice cream specifically or just looking to satisfy a sweet tooth? Where are potential customers located — locally, nationally, or internationally? And finally — here's the kicker — how can you help provide the best content[...]



Nat & Friends: Photography Apps Sneak Peek

Thu, 01 Feb 2018 17:25:05 +0000

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Nat & Friends demo a few photography apps and experiments from Google, featuring adoptable dogs and Instagrammer Sophie Gamand. Full video here → https://g.co/go/NFphotoapps | More in the description below ↓↓ See more adoptable dogs photographed by Sophie Gamand→ https://www.instagram.com/sophiegamand/ Subscribe to Nat & Friends on YouTube → https://goo.gl/CEsJyN Follow Nat & Friends on Twitter → https://twitter.com/NatAndFriends
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Elon Musk Says He's Sold 10,000 Flamethrowers Through His Boring Co. Website

Tue, 30 Jan 2018 05:47:29 +0000

“World’s safest flamethrower!”
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Facebook Pledges To Add More Local News To Newsfeeds

Tue, 30 Jan 2018 00:07:54 +0000

"People who know what’s happening around them are more likely to get involved and help make a difference," said CEO Mark Zuckerberg.
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ATM Makers Issue Warning About Cyber Criminals Targeting Cash Machines

Mon, 29 Jan 2018 09:26:00 +0000

A confidential U.S. Secret Service alert sent to banks said the hackers targeted stand-alone ATMs typically located in pharmacies, big box retailers and drive-thru ATMs.
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'Trap Adventure 2' Might Be The Most Infuriatingly Difficult Game Ever

Thu, 25 Jan 2018 23:13:18 +0000

If you like chucking your phone across the room, this is the game for you.
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Montana Becomes First State To Set Its Own Net Neutrality Rules

Tue, 23 Jan 2018 09:04:58 +0000

"We can't wait for folks in Washington to come to their senses," says Montana Gov. Steve Bullock.
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Connecterra: Using AI to give nature a voice

Fri, 19 Jan 2018 04:41:07 +0000

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Meet Connecterra, a start-up using machine learning to help dairy farmers keep their cows healthy and make their farms more efficient.
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Watch As A Drone Saves Two Teen Swimmers From Heavy Surf In Australia

Thu, 18 Jan 2018 17:58:21 +0000

"Never before has a drone fitted with a flotation device been used to rescue swimmers like this."
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Edgar Barragan: IT Support Specialist

Tue, 16 Jan 2018 14:00:19 +0000

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Edgar achieved his dream of working in tech after participating in the program that inspired the new IT Support Professional Certificate. Learn more about the program at https://g.co/grow/it-support.
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Parents: Introducing Actions for your Google Assistant

Fri, 12 Jan 2018 20:22:42 +0000

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The Google Assistant has over 1 million Actions to help make life a little easier. https://assistant.google.com
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The Google Assistant Playground at CES 2018: Tiny City Tour

Fri, 12 Jan 2018 18:12:09 +0000

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The key to this tiny town? #HeyGoogle. We built a mini-city at #CES2018 to highlight some of the 1 million Actions you can take with your Assistant. https://assistant.google.com
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Pet lovers: Introducing Actions for your Google Assistant

Thu, 11 Jan 2018 19:46:57 +0000

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The Google Assistant has over 1 million Actions to help you with those little guys. https://assistant.google.com
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Foodies: Introducing Actions for your Google Assistant

Wed, 10 Jan 2018 20:41:16 +0000

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The Google Assistant has over 1 million Actions to help you with your nom noms. https://assistant.google.com
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YouTube's 'Open Letter' About Logan Paul Isn't Very Open At All

Wed, 10 Jan 2018 00:43:53 +0000

YouTube didn't address what penalties Paul might face for his controversial video showing a dead body.
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Former Google Engineer Suing Company Over Perceived Discrimination Against White Men

Tue, 09 Jan 2018 00:33:08 +0000

The writer of a controversial Google memo is accusing the company of silencing conservative viewpoints.
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Investors Urge Apple To Tackle ‘Growing’ Evidence Of Device Addiction In Kids

Mon, 08 Jan 2018 23:13:50 +0000

"There is no good reason why you should not address this issue proactively," the shareholders wrote.
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Apple Eyes Fix For Chip Flaw Leaving Consumers Without Secure Web Browsing

Fri, 05 Jan 2018 14:17:43 +0000

With Safari and virtually all other popular browsers not patched, hundreds of millions of iPhone and iPad users may not have secure means of web browsing until Apple issues its patch.
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Silicon Valley's Problematic Sex Parties On Blast In Upcoming Book

Wed, 03 Jan 2018 00:07:41 +0000

"You’re damned if you do, damned if you don’t," one woman said of attending these secret gatherings.
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2017 Was The Year Of Hacks. 2018 Probably Won't Be Better.

Sat, 30 Dec 2017 12:00:02 +0000

Remembering Equifax, Uber and all the other data breaches of the last year.
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Spend Winter Curled Up With Your Favorite On-Sale Movies And Shows

Thu, 28 Dec 2017 22:22:32 +0000

The sale starts Dec. 29.
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The Bitcoin Hoax

Sun, 24 Dec 2017 16:55:12 +0000

We should hardly be surprised that Bitcoin is on a wild speculative ride—that’s the essence of privatized credit creation.
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Apple Confirms It Slows Down Old iPhones As Their Batteries Age

Thu, 21 Dec 2017 20:42:58 +0000

But only in certain circumstances.
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Facebook Is The Enemy Now

Wed, 20 Dec 2017 15:49:30 +0000

The tech giant has proven time and again that it doesn’t deserve our trust.
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Genius Hack Shows How To Use Amazon Prime Now To Help The Homeless

Tue, 19 Dec 2017 08:18:21 +0000

A heartwarming video perfectly captures the spirit of the season.
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Being A Facebook Wallflower Isn't Good For You, The Social Site Says

Sat, 16 Dec 2017 02:20:03 +0000

That's why everyone has to start posting, the company argues in a blog post.
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What The End Of Net Neutrality Means For Native Communities

Fri, 15 Dec 2017 20:54:42 +0000

The divide just got a LOT bigger.
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Woman In China Says Colleague’s Face Was Able To Unlock Her iPhone X

Fri, 15 Dec 2017 03:55:46 +0000

It could also be cheeky passcode training, an Apple spokesman says.
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Welcome To The Surveillance State: China's AI Cameras See All

Tue, 12 Dec 2017 19:39:15 +0000

Authorities showed a BBC reporter that they could use the system to identify and apprehend him in seven minutes.
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