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jonathanloiseltoronto

Sat, 28 Oct 2017 00:33:21 +0000

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Source: @TorontoSEOPro October 27, 2017 at 02:43PM
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jonathanloiseltoronto

Sat, 28 Oct 2017 00:33:12 +0000

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Source: @TorontoSEOPro October 27, 2017 at 02:41PM
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jonathanloiseltoronto

Sat, 28 Oct 2017 00:33:02 +0000

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Source: @TorontoSEOPro October 27, 2017 at 02:30PM
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jonathanloiseltoronto

Mon, 23 Oct 2017 14:36:10 +0000

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Source: @TorontoSEOPro October 23, 2017 at 03:56AM
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jonathanloiseltoronto

Tue, 10 Oct 2017 02:37:45 +0000

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Source: @TorontoSEOPro October 09, 2017 at 03:52PM
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jonathanloiseltoronto

Tue, 10 Oct 2017 02:37:35 +0000

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Source: @TorontoSEOPro October 09, 2017 at 03:50PM
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jonathanloiseltoronto

Mon, 02 Oct 2017 14:44:17 +0000

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Source: @TorontoSEOPro October 02, 2017 at 05:35AM
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jonathanloiseltoronto

Mon, 02 Oct 2017 14:44:09 +0000

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Source: @TorontoSEOPro October 02, 2017 at 05:32AM
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jonathanloiseltoronto

Fri, 22 Sep 2017 20:28:23 +0000

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Source: @TorontoSEOPro September 22, 2017 at 11:24AM
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jonathanloiseltoronto

Fri, 22 Sep 2017 20:13:40 +0000

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Source: @TorontoSEOPro September 22, 2017 at 11:06AM
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3 ways to kick-start your SEO in 2018

Tue, 16 Jan 2018 17:24:42 +0000

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. (image)
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Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema

Tue, 16 Jan 2018 14:57:13 +0000

Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic "High Noon." The post Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. (image)
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Tech Tip: Sharing High-Resolution Photos by Email

Tue, 16 Jan 2018 14:51:05 +0000

You can shrink the size of a photo attachment to make the message smaller, but the picture quality is reduced as well.
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Global Health: ‘Smart Thermometers’ Track Flu Season in Real Time

Tue, 16 Jan 2018 07:00:28 +0000

Can 500,000 thermometers transmitting 25,000 readings a day forecast the spread of flu more accurately than the C.D.C.?
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Alexa, We’re Still Trying to Figure Out What to Do With You

Mon, 15 Jan 2018 22:08:38 +0000

Many people use digital assistants for the basics, like the weather forecast or music. It’s a long way from the digital home envisioned by their makers.
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Tech Tip: Keeping Up With the Meltdown and Spectre Bugs

Mon, 15 Jan 2018 21:23:55 +0000

Companies have rushed to create patches for Meltdown and Spectre — two new major security vulnerabilities — but not everything has gone smoothly.
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Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world

Mon, 15 Jan 2018 15:40:39 +0000

The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. (image)
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Google to fix reverse image search bug

Mon, 15 Jan 2018 15:36:17 +0000

"Pages that include matching images" section is not showing image thumbnails as it should. The post Google to fix reverse image search bug appeared first on Search Engine Land.

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Understanding AdWords keyword match types for manufacturers

Mon, 15 Jan 2018 15:35:06 +0000

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for...

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On the Runway: Is the Fashion Wearables Love Affair Over?

Mon, 15 Jan 2018 10:39:45 +0000

Judging by the Consumer Electronics Show, the answer may be yes.
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Graydon Carter, Ex-Editor of Vanity Fair, Invests in an App

Mon, 15 Jan 2018 00:00:14 +0000

The music producer Quincy Jones and the mogul Ron Meyer join Mr. Carter, who is now on ‘garden leave,’ in investing in an Instagram-style app called Zig.
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Mr. Amazon Steps Out

Sun, 14 Jan 2018 23:01:24 +0000

Jeff Bezos is the world’s richest person and can afford virtually any luxury. But obscurity is no longer among them.
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Big Bets on A.I. Open a New Frontier for Chip Start-Ups, Too

Sun, 14 Jan 2018 17:12:03 +0000

Forty-five young companies are building processors just for artificial intelligence. At least five have raised more than $100 million from investors.
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In Some Countries, Facebook’s Fiddling Has Magnified Fake News

Sun, 14 Jan 2018 08:00:25 +0000

Last fall, the online giant altered what people in six nations see. Established news sites said their web traffic declined, adding that more bogus stories were shared instead.
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Everyone Is Getting Hilariously Rich and You’re Not

Sun, 14 Jan 2018 06:35:33 +0000

The revolution will be ushered in by young people who are also cryptocurrency millionaires. Oh wait, they may be broke already.
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G.M. Says Its Driverless Car Could Be in Fleets by Next Year

Sat, 13 Jan 2018 16:09:50 +0000

Once federal and state agencies grant approval, the electric vehicle will be ready for production on a standard assembly line, the automaker said.
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Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’

Sat, 13 Jan 2018 14:35:04 +0000

Youguang's work helped bridge multiple Chinese dialects into a written language. The post Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’ appeared first on Search Engine Land.

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Live Nation Settles Suit With Ticketing Start-Up, Buying Its Assets

Sat, 13 Jan 2018 05:20:26 +0000

The concert business giant announced that it settled with Songkick for $110 million and an additional undisclosed sum to acquire the company’s technology assets and patents.
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Inside Uber’s $100,000 Payment to a Hacker, and the Fallout

Sat, 13 Jan 2018 02:22:24 +0000

How Uber grappled with a 2016 hack is under scrutiny and has cast a chill over how other companies deal with security threats.
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Why Is South Korea Spooking the Global Bitcoin Market?

Sat, 13 Jan 2018 01:29:42 +0000

The government says it is looking at banning virtual currency trades. But it isn’t clear whether, or how quickly, it will follow through.
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State of the Art: The Difficulties With Facebook’s News Feed Overhaul

Sat, 13 Jan 2018 00:11:07 +0000

Facebook faces complex questions over its prioritization of “meaningful” content in the News Feed, including whether people want that kind of content in the first place.
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Jeff Bezos Jumps Into ‘Dreamer’ Fight With Gift for Scholarships

Fri, 12 Jan 2018 23:32:22 +0000

Mr. Bezos’ $33 million donation for young immigrants brought to the country illegally injects him into one of the most contentious political issues in the United States.
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Disruptions: Is the Answer to Phone Addiction a Worse Phone?

Fri, 12 Jan 2018 22:19:45 +0000

A small group of people have turned their phone screens to shades of gray to make them less stimulating. That’s the opposite of what tech companies want.
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Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

Fri, 12 Jan 2018 22:01:37 +0000

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With...

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Thiel Makes a Bid for Gawker.com, a Site He Helped Bankrupt

Fri, 12 Jan 2018 22:00:50 +0000

Peter Thiel, the tech billionaire, helped run Gawker Media offline. Now he is trying to buy what is left of it.
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SearchCap: Videos on Google My Business, SEO reports & search pics

Fri, 12 Jan 2018 21:00:23 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Videos on Google My Business, SEO reports & search pics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. (image)
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Dropbox Is Said to Be Planning to Go Public This Year

Fri, 12 Jan 2018 20:46:40 +0000

The online storage company, one of Silicon Valley’s closely watched “unicorns,” has filed confidentially to stage an initial public offering.
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Farhad’s Week in Tech: A Power Outage at CES, and Facebook Wants to Get ‘Meaningful’

Fri, 12 Jan 2018 20:26:19 +0000

The big tech conference in Las Vegas didn’t generate much news, but Facebook did when it said it would make sweeping changes to its news feed.
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A.I. Has Arrived in Investing. Humans Are Still Dominating.

Fri, 12 Jan 2018 20:00:28 +0000

Artificial intelligence programs increasingly help fund managers run their portfolios, but will they will be good enough to replace them?
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Google My Business video uploads now available to business owners

Fri, 12 Jan 2018 17:31:26 +0000

Videos can appear on Google Maps and local search listings. The post Google My Business video uploads now available to business owners appeared first on Search Engine Land.

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4 reports you can pull from Ahrefs that you didn’t know existed

Fri, 12 Jan 2018 16:23:00 +0000

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? The post 4 reports you can pull from Ahrefs that you didn’t know existed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. (image)
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Tech Tip: Changing Country Codes With Google

Fri, 12 Jan 2018 14:45:23 +0000

If Google Hangouts keeps adding the wrong dialing codes, check your settings to see where the software thinks you are.
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Facebook Is Changing. What Does That Mean for Your News Feed?

Fri, 12 Jan 2018 14:33:57 +0000

The social network has implemented major changes to the types of posts, videos and photos that appear in your News Feed. Here is what you should expect.
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Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

Fri, 12 Jan 2018 14:00:00 +0000

Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google. Read the full article at MarketingProfs(image)
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Datalab: Notebook in the Cloud

Fri, 12 Jan 2018 04:23:08 +0000

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In this episode of AI Adventures, Yufeng explains how to use Cloud Datalab to use a notebook in the cloud to do data science on large datasets! Associated Medium post "How to Datalab: Running notebooks against large datasets": https://goo.gl/kReagi Programming language correlation sample notebook: https://goo.gl/gp4ucA Full GitHub Dataset Guide: https://goo.gl/kdWY38 Full GitHub Dataset BigQuery Link: https://goo.gl/JgvOu8 Previous episode -- Interactive Data Science with Jupyter notebooks: https://goo.gl/TiVK2E Google Cloud Datalab: https://goo.gl/9R0aHF Datalab documentation: https://goo.gl/MzQxBr Datalab source code on GitHub: https://goo.gl/G8CcMV Watch more episodes of AI Adventures: https://goo.gl/UC5usG Subscribe to get all the episodes as they come out: https://goo.gl/S0AS51
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Op-Ed Contributor: Social Media Is Making Us Dumber. Here’s Exhibit A.

Fri, 12 Jan 2018 03:45:18 +0000

Steven Pinker is a liberal, Jewish professor. But social media convinced people that he’s a darling of the alt-right.
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House Extends Surveillance Law, Rejecting New Privacy Safeguards

Fri, 12 Jan 2018 02:13:38 +0000

House lawmakers voted to preserve the National Security Agency’s warrantless surveillance program.
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Facebook Overhauls News Feed to Focus on What Friends and Family Share

Fri, 12 Jan 2018 01:12:51 +0000

In the next few weeks, you will see fewer viral videos and news articles from media companies, and instead see more posts that include interactions between you and the people you know.
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SpaceX’s Secret Satellite Mission May Have Failed. What Happened?

Thu, 11 Jan 2018 16:47:20 +0000

Rumors are that an expensive, classified mission code-named “Zuma” failed to deploy in orbit and is now lost. Will we ever find out what actually happened?
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Tech Tip: Protecting Yourself From Ransomware

Thu, 11 Jan 2018 15:31:14 +0000

Common sense and software can keep your system safer from security threats.
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Contributing Op-Ed Writer: Robots Can’t Vote, but They Helped Elect Trump

Thu, 11 Jan 2018 10:45:21 +0000

The areas of the country with the largest robot work forces gave the president an unanticipated advantage in the Electoral College.
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States Push Back After Net Neutrality Repeal

Thu, 11 Jan 2018 10:00:26 +0000

At least six, including California, New York and Washington, are considering bills to restore protections that the F.C.C. ended, but political and legal obstacles may stand in the way.
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YouTube Drops Online Star Logan Paul From Premium Advertising

Thu, 11 Jan 2018 01:50:19 +0000

The online service also suspended production of a movie with Mr. Paul a week after he posted a video of a dead body hanging from a tree in Japan.
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India Extends Hand to Apple and Others by Easing Rules on Foreign Firms

Wed, 10 Jan 2018 21:18:27 +0000

The government said foreign-owned, single-brand retailers would get more time to meet its requirements to sell products made by Indians.
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Outing Death

Wed, 10 Jan 2018 21:00:20 +0000

Once a social taboo, the topic is trending.
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Launchpad Studio with Malika Cantor and Peter Norvig: GCPPodcast 108

Wed, 10 Jan 2018 17:30:27 +0000

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Original post: https://www.gcppodcast.com/post/episode-108-lauchpad-studio-with-malika-cantor-and-peter-norvig/ Launchpad Studio, a product development acceleration program focused on helping machine learning startups iterate quickly, fail fast, and collaborate on best practices. Malika Cantor and Peter Norvig talk with Mark and Melanie this week about how the Launchpad Studio program is helping startups overcome data, expertise and tooling barriers by providing access to talent and resources and building universal best practices.
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Tech We’re Using: He Weaned Himself From Ride-Hailing Apps. Here’s Why.

Wed, 10 Jan 2018 15:20:19 +0000

Mike Isaac, a tech reporter for The Times, now uses Uber and Lyft infrequently, though he remains a steady user of Twitter and HQ Trivia.
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Tech Tip: Adding Gmail Contacts to an iPad

Wed, 10 Jan 2018 15:05:06 +0000

You can synchronize your Google Contacts to an iOS device with just a few taps.
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As Electric Cars’ Prospects Brighten, Japan Fears Being Left Behind

Tue, 09 Jan 2018 22:33:23 +0000

The country, which missed out on some earlier technological shifts, is now scrambling to catch up as the world warms up to battery-powered vehicles.
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Rolls Royce Marine and Google Cloud Machine Learning

Fri, 05 Jan 2018 19:23:24 +0000

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Karno Tenovuo, Senior Vice President Ship Intelligence at Rolls Royce Marine Digital and Systems, describes partnering with Google Cloud to create fully autonomous ships using advanced machine learning solutions.
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Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018

Fri, 05 Jan 2018 15:00:00 +0000

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques. Read the full article at MarketingProfs(image)
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Which Python Package Manager Should You Use?

Thu, 21 Dec 2017 22:53:02 +0000

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In this episode of AI Adventures, Yufeng discusses some of the options available when it comes to managing your Python environment for machine learning and data science, and helps you make an informed decision based on your needs. Associated Medium post "Which Python package manager should you use?": https://goo.gl/uGwXiA Resources: Pip: https://goo.gl/YwDW8 Virtualenv: https://goo.gl/5ix9f Anaconda: https://goo.gl/thHWnF Pyenv: https://goo.gl/RU0Swa Watch more episodes of AI Adventures: https://goo.gl/UC5usG Subscribe to be notified of new episodes: https://goo.gl/S0AS51
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Regulars: The Impact of Great Technology on User Engagement

Mon, 18 Dec 2017 19:49:43 +0000

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Jeff Howell, CTO of Kabam discusses the impact of great technology on User engagement in Gaming. Hear how Kabam uses Google Cloud to understand behavior across millions of players.
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Jupyter Tips and Tricks

Thu, 14 Dec 2017 23:01:34 +0000

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In this episode of AI Adventures, Yufeng journeys to Jupyter to bring back some tips and tricks for your data science workflow! Associated Medium post "Jupyter tips and tricks": https://goo.gl/Xi3ffq http://jupyter.org/ Watch more episodes of AI Adventures: https://goo.gl/UC5usG Subscribe to get all the episodes as they come out: https://goo.gl/S0AS51
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A Year in Review with Francesc Campoy Flores and Greg Wilson: GCPPodcast 107

Wed, 13 Dec 2017 15:29:50 +0000

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Original post: https://www.gcppodcast.com/post/episode-107-a-year-in-review-with-francesc-campoy-flores-and-greg-wilson/ This week we get the band back together! Francesc Campoy Flores rejoins the show along with Director of Google Cloud Developer Relations Greg Wilson to talk all about 2017 and Google Cloud with Mark and Melanie
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Google Cloud Encryption in Transit

Tue, 12 Dec 2017 15:46:32 +0000

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Watch this video to learn how Google Cloud encrypts data as it moves within and across Google Cloud datacenters. To learn more, read our whitepaper: https://cloud.google.com/security/encryption-in-transit.
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Google Cloud Encryption at Rest

Tue, 12 Dec 2017 15:46:06 +0000

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At Google Cloud, customer data is encrypted at rest by default. Check out our video to learn all about the mechanisms used by Google to encrypt data at rest.
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Customer-Managed Encryption Keys for BigQuery

Fri, 08 Dec 2017 21:56:24 +0000

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Felipe Hoffa (@felipehoffa) shows you how to use a key in Cloud Key Management Service (Cloud KMS) to protect your data stored at rest in BigQuery. Customer-Managed Encryption Keys (CMEK) allow you to select a key you managed in Cloud KMS to protect your data stored in other Google services, using native storage layer encryption. Learn more: https://cloud.google.com/blog/big-data/2017/12/focus-on-security-bigquery-announces-support-for-customer-managed-encryption-keys-and-custom-roles-for-identity-access-and-management
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Getting the Perfect VM Config

Fri, 08 Dec 2017 00:29:06 +0000

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In this episode of Cloud Performance Atlas, ColtMcAnlis (@duhroach) helps some cryptocurrency developers find the sweet spot with their VM configuration. Will their bubble burst? Stay tuned to find out! See the associated article here: https://goo.gl/XES62B Check out more Cloud Performance Atlas videos here: https://goo.gl/RGsQlF Don't forget to subscribe to the Cloud channel! https://goo.gl/S0AS51
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Introduction to Kaggle Kernels

Wed, 06 Dec 2017 20:03:43 +0000

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In this episode of AI Adventures, Yufeng explains how to use Kaggle Kernels to do data science in your browser without any downloads! Associated Medium post "Introduction to Kaggle Kernels": https://goo.gl/yRF6H8 Fashion MNIST Kernel: https://goo.gl/GtM6ov Watch more episodes of AI Adventures: https://goo.gl/UC5usG Subscribe to get all the episodes as they come out: https://goo.gl/S0AS51
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New York Times with Deep Kapadia and JP Robinson: GCPPodcast 106

Wed, 06 Dec 2017 18:25:55 +0000

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Original post: https://www.gcppodcast.com/post/episode-106-new-york-times-with-deep-kapadia-and-jp-robinson/ Deep Kapadia and JP Robinson from New York Times join Mark and Francesc to discuss how they use Google Cloud Platform to serve the New York Times to its readers.
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Your 2018 Technical SEO Checklist

Mon, 04 Dec 2017 15:00:00 +0000

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read the full article at MarketingProfs(image)
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What the Best SEOs Know About Keyword Research (And Four Tools They Use)

Tue, 28 Nov 2017 15:00:00 +0000

Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize. Read the full article at MarketingProfs(image)
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The Impact of 17 Factors on Google Search Rank

Tue, 28 Nov 2017 14:00:00 +0000

Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush. Read the full article at MarketingProfs(image)
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Six Helpful Tips for Holiday Search Ad Campaigns

Tue, 14 Nov 2017 15:00:01 +0000

Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read the full article at MarketingProfs(image)
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Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

Thu, 09 Nov 2017 14:00:00 +0000

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. Read the full article at MarketingProfs(image)
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Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons

Tue, 07 Nov 2017 15:00:00 +0000

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs(image)
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SEO Periodic Table of Link Building and Acquisition [Infographic]

Wed, 01 Nov 2017 14:00:00 +0000

Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs(image)
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Why and How to Adapt Your Marketing to Voice Search This Year

Tue, 24 Oct 2017 14:00:01 +0000

Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face. Read the full article at MarketingProfs(image)
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SEO Trends for Publishers: Ranking Factors and AMP Impact

Tue, 10 Oct 2017 13:00:00 +0000

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. Read the full article at MarketingProfs(image)
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Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

Wed, 04 Oct 2017 14:00:00 +0000

It's time to talk about your website relaunch--and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions. Read the full article at MarketingProfs(image)
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Five Ways Google Scores Your Content

Tue, 03 Oct 2017 14:00:00 +0000

What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? Read the full article at MarketingProfs(image)
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The 40 Most Common SEO Mistakes [Infographic]

Wed, 20 Sep 2017 13:00:00 +0000

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs(image)
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13 Statistics That Prove the Value of SEO [Infographic]

Thu, 14 Sep 2017 14:00:00 +0000

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. Read the full article at MarketingProfs(image)
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When and Where Consumers Use Search Engines to Find Local Businesses

Wed, 13 Sep 2017 13:00:00 +0000

Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers. Read the full article at MarketingProfs(image)
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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

Mon, 11 Sep 2017 14:00:00 +0000

Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. Read the full article at MarketingProfs(image)
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What's Hot (and What's Not) in Online Retail [Infographic]

Fri, 25 Aug 2017 13:00:00 +0000

Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year. Read the full article at MarketingProfs(image)
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The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]

Fri, 04 Aug 2017 13:00:00 +0000

How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States. Read the full article at MarketingProfs(image)
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How to Improve Your Marketing ROI With Google AdWords [Infographic]

Thu, 29 Jun 2017 14:00:00 +0000

Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read the full article at MarketingProfs(image)
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#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

Sat, 24 Jun 2017 14:00:00 +0000

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read the full article at MarketingProfs(image)
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SEO Trends for 2017: How 12 Factors Impact Google Rankings

Tue, 20 Jun 2017 13:00:00 +0000

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs(image)
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LSI Keywords for SEO: What You Need to Know

Tue, 13 Jun 2017 14:00:00 +0000

As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs(image)
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Google Algorithm Updates: What You Need to Know About Fred [Infographic]

Thu, 08 Jun 2017 14:00:00 +0000

Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. Read the full article at MarketingProfs(image)
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Travel-Related Google Search Trends [Infographic]

Mon, 05 Jun 2017 13:00:00 +0000

Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. Read the full article at MarketingProfs(image)
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