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Updated: 2017-10-18T02:06:53.341-07:00

 



What Your Website Should Contain

2017-10-18T02:06:53.359-07:00

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.Who you areWhat does your business stand for? What does your business do? What are your missions for your own business and the industry?These are all questions that potential customers may have, and your website should clearly have the answers!While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers for their questions, they might move to your competition. Location, location, location!Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.Some may need their product by a certain date, others will want to come into your store location, even more may want to figure out shipping costs.If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.Let’s talkYour website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.) Easy-to-read copyThink of a website that you would use. The most impressive ones have very little copy on their home page.While this may vary depending on industry, limiting the information you throw at your potential market will hopefully increase their site-time.Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand. A feedback sectionConsumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service. Something to doYour website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers. Why?When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and they click on it.If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.More people are using the internet everyday. The number of daily users keeps growing, and will continue growing, as internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.source https://inmarkmg.com/web-development/what-your-website-should-contain/[...]



Improve YOUR Brand Identity

2017-10-16T08:12:13.470-07:00

Brand identity will create a loyal costumer base. Consumers are the reason you are in business, whether you want to believe that or not. Without them, your business would literally not exist.But, it’s not enough to just target your potential market. Your brand identity is formed through every aspect of your business: the cleanliness of your website, the succinctness and lucidness of your content, the speed at which you deliver your product or service, your ability to properly conduct customer service…Not sure how well your brand is received among your community? Check out these four tips to improve your brand:Don’t sell a productInstead, sell your brand. Your brand is the one most important aspect of your business. And, it’s the one aspect that will increase the likelihood of loyal costumers. If all you do is sell the product and focus your entire attention on the sole item you are producing, you will pay very little attention to customer service, your logo, or social media presence. This won’t create brand identity or consistent sales, just a single sale.Instead, divide your time and create a balanced brand. Customers want to feel respected and cared about. If they feel like they are just another sale or number, they’ll feel less obligated to stick with your brand.Even if you’re not selling them a product right away, remember the point is to sell your brand. So, give them valuable and useful information, create SEO content, post helpful tips on Instagram and Twitter that are actually usable. Overtime, you will build a loyalty with your audience that will lead to long-term relationships.Transparency—don’t lie about who you areYour brand identity is who you are. If your company doesn’t have a large focus on philanthropy, but believes in building a motivating community, preach that. Your brand is simply who you your business is and what you stand for—there is no need to lie about it.Just remember to maintain your mission in all aspects and activities of your business to increase brand identity and recognition. Remain transparent, not just your costumers, but to your stakeholders, too.Content is imperativeBusinesses’ push toward SEO content is not just for search engine optimization, but to create a loyal audience, too. Imagine you buy a product and decide to give that company’s social media a follow. If that company only posts pictures of their products without adding any value, you’re going to get pretty bored of their social media and possibly even unfollow them (which means, a loss of audience)Now imagine, instead, they post useful tips and tricks. This type of content will keep users attracted to their company because of its informative nature.One very important item to note here: GRAMMAR, GRAMMAR, GRAMMAR! Most consumers are going to expect a professional presence, on social media, on your website, in person, wherever and whenever they are connecting with your business.That means not understanding which they’re, their, or there, to use is going to severely deter customers. Even if your business is a plumbing service, and has nothing to do with writing or communication, consumers care about the professional essence company’s conduct business with.Rebranding is okaySo, maybe by now you’re realizing that your business or brand needs a little redoing. The good news? Brands are kind of expected to change.Think of a business as a person. People consistently grow and foster insight that changes the way we see values and missions. The same can happen to a business’s mission. If it happens with your company, then maybe it is time to rebrand.Rebranding can seem like a scary and intimidating feat, but with the proper help from a marketing company, like inMark Media, the process can be stress-reduced.Maybe your rebranding means a new logo, business cards, or paper collateral. Maybe it means recreating your social media presence. Whatever the situation, professionals at inMark will help you create and accomplish your goals.source https://inmarkmg.com/branding/improve-[...]



Pinterest and Your Small Business

2017-10-13T02:08:14.303-07:00

Social Media can significantly boost your sales, improve your business’s brand, or increase your local business’s awareness. You’ve probably heard that countless times, but how is it done? Well, first it’s important to understand how social media works. Not the technological jibber jabber—but how it works in society.

Each social media serves a different purpose for consumers—and for companies

Facebook could be a great place for companies to post a PR-related status or to share articles relevant to their industries or values. At the same time, Snapchat is a more intimate form of a social media, and is better for featuring “behind-the-scenes” of what a business does and stands for.

Okay, but what about Pinterest?

Pinterest is an exceptionally great platform for small businesses to grow brand awareness. And, it’s even more beneficial for company’s with blogs.

But, okay, there are plenty of websites and social media that will promote my blogs for you company. And, maybe you don’t have time to add another social media account to my already expanding arsenal.

Well, here’s the thing: Pinterest is one of the largest website traffic drivers.

Pinterest maintains over 150 million daily users. And, unlike users on Facebook, users on Pinterest are more likely to engage with your company, because they are interested in reading blogs.

User engagement doesn’t stop at just reading company’s blogs either. According to research released by Millard Brown, 87% of users have purchased a product because of Pinterest, and 93% have used Pinterest to plan a future purchase. That type of ROI is not one that you should pass up.

It’s not just engagement. It’s purchasing power, too.

According to Shopify research, Pinterest users’ typical orders value around $58.95, while Facebook referral orders value only $55. That may be only about a $4-dollar difference, but the possibility of $4 extra dollars per person with a 150-million-person audience is pretty lucrative.

Still not convinced it is worth your time, but think it may be worth your investment? There are agencies that will do the work for you. Companies like inMark media understand the usefulness of social media and how to use outlets to their greatest benefit.

 



source https://inmarkmg.com/social-media/pinterest-and-your-small-business/



An Easy Way to Target Your Local Market

2017-10-09T02:08:18.202-07:00

When a small business has a goal to attract local markets, it can sometimes struggle with knowing exactly where that market is. Yes, it is local, but local can be a pretty broad word. Consumers’ behaviors can change weekly, if not daily, so it may be hard to predict the actions and locations of a small business’s target market.

However, one thing that remains constant in essentially every demographic across most markets? The need for food and the need to go food shopping. There is nothing more central in local markets than the neighborhood supermarket. Supermarkets give businesses, basically, all the key ingredients to a beautiful recipe: the location, the consumer traffic, all that’s missing? Exposure!

Supermarket advertising is the most effective form of localized brand advertising. It distinguishes companies and brands from nonlocal or even local competition. The continuous advertising repetition and exposure creates a consumer/company brand loyalty that is strictly incomparable to any other form of advertising.

Need more proof?

1. The repetitive nature of supermarket advertising creates a subconscious yet strong brand/consumer connection

The average supermarket shopper visits the grocery store about 2.2 times per week. That equates to, almost, 3 exposures of your ad per customer per week. At 3 exposures per week, there is very little room for the costumer to not notice your ad or brand.

2. Consumer’s prolonged shopping experience means more time exposing your brand to your target market. (A lot more than a 30 second commercial or newspaper ad would.)

The average supermarket shopper spends around 41 minutes at the supermarket—per trip. 41 minutes, at 2.2 times per week, means your company and brand will have an average exposure time of 90.2 minutes per costumer every week.

3. Supermarket shoppers are 90% more likely to visit the same supermarket year round than they are to visit multiple supermarkets.

Essentially, it’s almost guaranteed your target market will stay put. It’s just up to you if you’re ready for an investment that will multiple your brand recognition.

Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Supermarket advertising guarantees repetitive, targeted and local exposure.



source https://inmarkmg.com/supermarkets/an-easy-way-to-target-your-local-market/



Getting More Followers

2017-10-06T02:02:25.962-07:00

You finally created some form of social media account for your small business. Congrats! However, now that you’ve gotten the hang of posting, liking, and commenting, you want to keep the ball of momentum rolling. You want to make sure that all of your effort is going into something worthwhile. Your mindset might be sky high, but the amount of likes or followers you have is pretty bleak. If you find yourself in this situation, it’s important not to be discouraged or to give up. With social media, it’s important to remember that it is a science. What this means is that there’s a formula for success, and while it’s not guaranteed, it’s been supported through several accounts that have strong followings.

By performing the following actions, you’ll increase your following in a strategic way that can be repeated across other social media accounts as well.

Post great content
Give reason a people to follow your account by posting content that is going to be relevant and interesting to them. There are several ways to bring future followers to your account. but what makes them check your account after being exposed to it is by posting content that is worth revisiting. In addition to this, you want to create content that others can share easily. This will also bring big exposure to your account if content is shared with others you might not necessarily be reaching.

Follow other users
Not only is it good to know who your competition is, but it’s also good to know who your users really are as well. Follow those who follow you and even those that don’t. For example, if you happen to have an account for a dance studio, you should follow those in your dance classes as well as famous dancers or choreographers. You might be surprised at how many followers you’ll get by following big name celebrities. in addition, by showing users that you are willing to follow them back, you’ll gain a positive reputation.

Engage with others
There are several ways to engage with others on social media. The important thing to remember is that by engaging with users, you are giving them incentive to follow you. Users love it when their presence is acknowledged by the accounts they follow. In a way, it gives them the sense that you care enough about them to reach out to them. Ways to engage is by creating a hashtag. Hashtags link conversations- and users- to gather that may not have necessarily been connected before. Comments are also a great way to to engage. By commenting something as simple as, “Great pic!” you are not only acknowledging that users content, but their followers will also be curious as to who you are.

While you can never fully predict if a method is going to be effective, these actions have had a proven track record with accounts that have increased their followers considerably.

 

 



source https://inmarkmg.com/uncategorized/getting-more-followers/



Are Facebook Ads Worth the Investment?

2017-10-05T06:42:42.306-07:00

Facebook Ads can be an extremely beneficial source to accumulate customers, if you know how to attract them. If used incorrectly, Facebook Ads may lead to only accidental clicks that do nothing to increase the profitability of your business.

 

Facebook user’s attention span is even smaller than most TV watchers.

While someone who is watching TV may be able to sit through 2 minutes of commercials, Facebook users have a typical attention span of eight seconds.  That means, if your Facebook ad isn’t getting to the point, or proving to worthy enough of attention in less than eight seconds, then you’re doing your business an injustice.

 

So, how do you properly use Facebook advertisements?

First, let’s look at the cost.

Facebook advertisements are relatively inexpensive, depending on your objective. Advertisements on Facebook are based on a “cost-per-click” basis.  Essentially, you pay for the amount of customers that engage with your advertisement. This may be in terms of link clicks, impressions, reach, or off-site conversions. Regardless, each objective will equate to a different cost to your business. But, on average, Facebook Ads cost about $.27 per click.

So, 1000 impressions will cost you $5.95. For a small business, that’s not too shabby.

 

But, still how beneficial are those clicks?

Well that depends on your objective. The most useful aspect of Facebook ads is expansion of brand awareness and recognition. If this is your sole goal, then Facebook ads are a great idea. Why? Because you’re basically increasing the organic reach you have, by paying for more viewers.

 

This is where the important part comes in.

You may have the objective down pat or the inexpensive cost perfectly lined out. But, you need an eye-catching, attention-getting, demographic-focused advertisement that will be sure to maintain the already minimal attention of Facebook users.

To do this, you could either create the advertisements on your own time or reach out to a small-business marketing agency that has the knowledge and creative expertise to create an on-brand and eye-catching ad.



source https://inmarkmg.com/uncategorized/are-facebook-ads-worth-the-investment/



The Art of Balancing

2017-10-04T03:08:08.190-07:00

As we create several goals for ourselves , it can be difficult to work on completing them in addition to daily tasks that need to be completed. Goals are important to reach because they give us a needed sense of fulfillment, but at the same time, we need to be able to carry out daily tasks that others depend on. Basically, we also need to live normal lives. The answer to completing goals and also leading a normal, healthy life is to simply balance your life in all aspects, whether professional or personal. But balance is often easier said than done. It is because balancing can often be difficult for many that we decided to break down ways to be in control over your life and your achievements.SeparationYou’ve heard of the phrase, “work hard, play hard”, and it couldn’t be more applicable for balancing. While yes, you should consider work ethic when rewarding yourself, you should also consider the idea of separating more than anything. In an age where everything, including work or school, can be done online, it’s very easy to take a seat on your couch and complete all of your tasks there. However, the negative thing about this is that you make it difficult for yourself to back away when work is always in reach. Additionally, without a clear separation between work and personal life, you also risk confusing those in your personal life as to when you are available to them and when you need to work. If you have no other choice than to work from home, there are several ways to create work distinctive zones, One way is to create a space in your home that is the only place where you do work and also a space that serves solely to complete work. Another way is to go to a coffee shop or library if your work does not require speaking over the phone or verbally collaborating with others. However, if you work in a traditional office, make sure you take the time to do things that make your transition from work to personal life easier. Creating a playlist or listening to an audiobook on your commute home is a great way to do this.PrioritiesIn order to balance your work and personal life, you need to be able to prioritize what is most important to you in that moment. By taking the time to create lists of your priorities (which can change day-by-day) and to rank those priorities, you can appropriately budget your time and get a clearer vision of how much you need to complete in order to cross a priority off the list. Additionally, when you plan your priorities, you are less likely to feel conflicted as to what’s important to you when faced with an urgent circumstance. After you have created a list of priorities, it’s time to create another list. This list is more so a log of all of the tasks you complete on a day-to-day basis. Once you have created these two lists, you can start to insert your priorities and goals into your everyday activities. The idea is that the more you plan, the better your chances are at meeting your priorities and working on your goals.Learn to say noYou are not being rude by saying no to others. When approached with attentiveness and tact, saying no can actually be quite freeing. The reality is, in order for you to balance things in your life, you need to be able to pick and choose. Just because someone has an opportunity or a project for you does not mean you have to take it. It’s okay to be more selective on what you wish to take on. If you take on too many things, it will likely decrease the amount of time and effort you can put into each of your projects. If your name is attached to it, you want to make sure you are proud of what your produce. It can be daunting to say no, especially with people you have a good relationship with. When you say no, be sure to acknowledge that the person is entrusting you with something and express your gratitude in their trust, explain why you can’t complete their request, and then follow up with an [...]



Meet Nedsky!

2017-10-03T09:08:43.851-07:00

Happy October everybody! A new month may mean new goals, but it also means carrying out our mission to acknowledge the great team we have. Let’s start off the month by highlighting everyone’s favorite social media king, Nedsky Toledo!

Nedsky has been with inMark since July 2016 and we couldn’t be happier to have him. Though his title is Graphic Designer, Nedsky also balances several other responsibilities. As mentioned before, he’s pretty good at social media. He’s increased inMark’s following exponentially, applies strategy to all of the content that is shared, and shares the wisdom with our interns, thus paying his knowledge forward. When he isn’t dominating Instagram or creating killer logos, he also lends a hand in installation. A true MVP, Nedsky is always willing to help others, as long as he can play some rap music in the background. When he’s not in the office, Nedsky runs an Urban Streetwear clothing line with best friends Leo and Chris called Hi-Trait (follow them at @hitraitclothing). When he’s not hustling for Hi-trait, you can find him feeding his large colombian red-tailed boa, Escobar.

Despite the multiple hats he wears, Nedsky was able to take a little time, sit down, and share his thoughts on the culture at InMark

1)What is something about inMark that you really like?

Nedsky: I love how involved everyone is with each other in each department. We always have someone for that second opinion, always have someone to come to, and the fact that everyone is here to learn together and build together.

2) What is your “Why”?
Nedsky: What motivates me to work harder and push myself is my family but also for self-improvement. It’s important to want things for yourself. It’s not selfish to want to grow and be better, especially if you want to be better for other people in your life as well.

3)Do you have a favorite quote you live by?

Nedsky: One that sticks out to me is, “Turn your fears into focus”. But with the morning huddles, I’ve been exposed to so many other great quotes as well.

4)What is something you are proud of that you accomplished at inMark?

Nedsky: Something that I’m really proud of is bringing more exposure to inMark as an agency through my social media strategies. I know that my efforts can result in possible clients and more business for inMark, as well as sending the right message through my work about who we are, what we do, and how we can help you.

To get a glimpse of Nedsky’s social media prowess, give us a follow for great content!

 



source https://inmarkmg.com/uncategorized/meet-nedsky/



Teamwork Makes the Dream Work

2017-09-28T11:41:24.834-07:00

Working for a company is much more than completing your required tasks. It also means working with a team of other people with backgrounds, opinions, and values different from your own.  However, differences that are not navigated cautiously can sometimes create friction among co-workers. It’s important to focus on collaboration just as much as performance when working in a group. When teamwork is established, it’s impact can greatly affect overall company growth. But how exactly can teamwork create impact?

When an environment is cultivated with teamwork as a priority, the atmosphere that corresponds often fosters friendship and loyalty. In turn, when employees feel they are part of close-knit relationships they are more likely to co-operate, be supportive of one another, and work harder. The consequence of not creating a teamwork environment can often turn into an environment that encourages competition. While competition is healthy, it can also lead to employees becoming self-absorbed and more concerned with achieving as individuals rather than as a group.

In addition to increasing unity, team work can also increase individual growth. When you get a long with the people you work close with, colleagues are able to offer you feedback on your work that you may not otherwise come up with on your own. There is great value in sharing different opinions, as evaluating something from several perspectives can increase efficiency in the long run. Teamwork also encourages brainstorming, which often times motivates others to work harder to see their ideas turn into reality. When individuals only look out for themselves, they are not exposed to different perspectives which can delay progress and increase the chances of eliminating an idea all together.  Teamwork not only brings exposure to different perspectives, but it also gives employees the opportunity to learn skills from their colleagues as well. When working with people with different work experiences and titles, they are able to communicate and trade-off tips, analogies, and approaches that can otherwise not be learned through an article or google search.

Finally, encouraging a teamwork environment can improve overall individual satisfaction. Employers are less likely to leave an organization if they feel that they formed friendships with their colleagues. Just as working in a negative work environment can cause people to quit, a positive work environment can persuade people to stay. This, in addition to have a reputation as a workplace with strong teamwork environment, can increase the percentage of applicants when recruiting for vacant positions.

Can you attest to being part of a team that worked together? How about being part of a team that didn’t foster unity? What was that experience like? We would love to hear your thoughts! please feel free to comment your opinion below and join the discussion.



source https://inmarkmg.com/uncategorized/teamwork-makes-the-dream-work/



Social Media and Consumer Behavior

2017-09-22T12:20:36.158-07:00

Social Media is not merely for posting pictures for your friends and family to like or share. As mentioned time and time again, Social Media can garner serious brand recognition for business owners when harnessed correctly. However, in addition to brand recognition, social media has now been shown to impact consumer behavior.

With Social media, communication between companies and consumers is no longer top down. In fact, communication is now being look at more as a web. Everyone can be connected. Not only are consumers and companies connected, but connections can also be company to company or even consumer to consumer. So, when consumers are scouting out your product or service, they will likely go to other consumers to receive their opinion or experience they’ve had. While word of mouth has always been a factor in consumer behavior, Social Media has amplified it by connecting people from all areas. A good review can push a consumer to use your product or service, and a bad one can be detrimental.

In addition to changing and improving the way companies and consumers communicate, social media also keeps consumers in the know about important information, new product releases or services, events, hours of operation, and more. If a consumer can get information through social media with one company versus another, they are more likely to use the first company because of convenience. Even if the first company offers products or services that have higher rates than their competitors, having consistent and strong online presence can persuade consumers.

Lastly, a big way social media can impact consumers is by turning their wants into their needs. According to numerous studies, around 75% of consumers who have seen a friend on social media share a product or link will visit the product’s page or website. Additionally, of those consumers, 53% of them will end up purchasing the product that they are visiting the page for.

What’s important to know about Social Media is that it can have several functions. Because of this, it is easy to become overwhelmed with all of the different things you can do with it. The best thing to do is set a goal in mind that focuses on one function. It is better to be committed to one thing rather than simply participating in multiple functions. If you want to impact sounder behavior the way we have described, consider stepping up your social media game. Don’t know where to start? Call or email us so we can get your social media presence up!



source https://inmarkmg.com/uncategorized/social-media-and-consumer-behavior/



Mindfulness in the Office

2017-09-21T10:59:35.273-07:00

Sometimes, we get so caught up with completing tasks and meeting deadlines that we don’t take the time to appreciate our progress. If you know that you are the type of person to rarely take time out of your week to devote to yourself, you may want to consider small ways to implement mindfulness into your work day. What is Mindfulness? According to mindful.org, “Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us”. By focusing on mindfulness, specifically within the workplace, you can both de-stress and remain productive. The following tips will help you recharge so you can get even more done.

Focused Breathing
When you transition between tasks, practice a breathing exercise. Focused breathing will not only provide more oxygen to your brain, but will also ease your mind and clear it from your many racing thoughts. Don’t know a breathing exercise? Inhale, hold, and exhale for one count of four each. Once you done that, repeat the process but addo another count of four until you reach 16 beats. This exercise really makes you pay attention to your breathing.

Unplug When You Can
At work, it’s almost mandatory to use technology in some sort of capacity. Whether it’s designing or answering emails, odds you are you are likely to spend the majority of your day on the computer. While technology has advanced our form of communication and increased efficiency, it’s important to use everything in moderation. When walking to meetings, eating lunch, or even commuting to work, try to refrain from using technology and use that time to pay attention to
your body in the moment. Notice your breathing patterns, listen to your heart beat. Do your best to think in the moment.

Take a Walk– Not a Hike!
In between tasks, don’t be afraid to get up and walk around your office, building, or nearest parking lot. Pay attention to the pace, the stride, and the feel of your walk. Play around with these factors as well to add some variety. Small things like this may seem silly, but they will give you an overall relaxed piece of mind that will reset your focus and improve productivity and mood.

By practicing these simple actions, you will practice more mindfulness in your day which results in a more relaxed and stress-free state.



source https://inmarkmg.com/uncategorized/mindfulness-in-the-office/



Meet Arianna!

2017-09-19T12:55:30.919-07:00

At inMark, we highly value our team members for everything that they do. To show our appreciation for each and every person that plays a moving part, we decided to highlight our team players on our blog so all of you can see how truly awesome they are. This week, we’ll get to know a little bit about one of our graphic designers, Arianna Mastrandrea!

Arianna has been with inMark since April of this year. While she may be one of the newest of the graphic designers, the amount of impressive designs and ideas she has contributed makes her seem like an expert. The creative team values her attention to detail, positive vibes, and enthusiasm to help others. In addition, she has a podcast called, ‘Sealed With a Kiss’, in which she and her co-host Stacey tackle all topics related to love. Whether it’s about what to wear to the first date or how to cope with a breakup, she’s got you covered. When she’s not being a #girlboss behind the computer or on a podcast, she spends time with her fiancé Phill (newly engaged!) and Yorkie, Theo.

We firmly believe that the success of our team members stems from their feelings toward office culture. Luckily, we got the chance to sit down with Arianna and talk about her thoughts on the inMark lifestyle!

Q: What is something that you really like about inMark?

A: Out of everything to choose from, I think it’s the culture and positive atmosphere. It makes me not only happy to come into work, but also happy to be with my team. Everybody is somebody at inMark.

Q:What makes the difference between loving going into work and hating it?
A: Being able to go to a place where I would enjoy the work was something that was very important to me when looking for a job. The people you work with and the job you do is what determines your attitude. Both positivity and negativity are contagious…it’s up to you what you’d rather be around!

Q: What are 5 things you appreciate about inMark? Go!
A:
1) The culture
2) Our leaders
3) Constant learning opportunities
4) “Have fun and get it done” mentality
5) The ability to grow within the company

Q: In one word, what is the most important quality a productive and happy team should have?
A: Communication!

Don’t forget to follow us on social to see Arianna’s work, as well as the work of all of our inMark family members!



source https://inmarkmg.com/culture/meet-arianna/



Supermarket Advertising: Is the Digital Age a Threat?

2017-09-18T14:00:56.674-07:00

Are you the owner of a small to medium sized business? If you are, and you’ve done your research, you’ve probably heard of Supermarket advertising. But what about the naysayers? Chances are you’ve heard plenty of them. “Everything is digital these days, why invest in supermarket advertising?”

The truth is that as long as people need food, supermarket advertising is not going to fade. Not for a very long time, if anything. Why is that? Let’s break it down for you:

Basic Human Needs
The fact of the matter is that grocery shopping is always going to be a necessity. It doesn’t matter if the household of each shopper mostly cooks their own food or if they order takeout, there are just some things at the supermarket that you need to get. Basic human needs such as food, water, sanitary products, and even electronics are sold here. This combined with timely convenience is what makes the supermarket the preferred method of shopping, even with free two day shipping as an option. Food and sanitary products are the kind of products you purchase when your sources have been depleted, so it is unlikely for shoppers to get them through online shopping.

Highly Visual Experience
When shoppers go to the supermarket, phone usage drastically decreases. The reason for this is because shoppers need to focus on the different products being offered. Sales, deals, and clearances capture their attention rather than an Instagram or Facebook notification. So even with technology present, shoppers will be highly attentive to their surroundings. This is the perfect opportunity to expose your business with limited digital technology distracting your audience.

Seal the Deals
No amount of online shopping will ever get rid of the illustrious grocery store sale. Shoppers will likely want to visit the store in person for deals on products that might not be doing well for that specific store. This combined with coupon usage and an overall need to see products in person when buying at a discounted price solidifies the idea that supermarkets aren’t going out of style for a long time.

Consequently, this means that Supermarket Advertising is here to stay and dominate. Contrary to believe, but technology is actually enhancing the supermarket advertising industry. Interactive products, user generated content, and social media can all be breakout factors of the newer, more customized form of advertisement that is always sought. Rest assured that the best way to reach your local target audience is still the supermarket. Want to reach said audience? Check out our various supermarket advertising products to take your small to medium-sized business to the next level!



source https://inmarkmg.com/supermarkets/supermarket-advertising-is-the-digital-age-a-threat/



Branding Through Social Media

2017-09-15T19:26:13.752-07:00

Social Media is a powerful tool for businesses because it allows businesses to reach current and prospective clients directly. Businesses can also receive invaluable feedback that can help improve the way that they communicate with their audience. Not only can it use used to benefit businesses, but it can also hurt your business if you are not on social. But one of the biggest issues that businesses have is not setting up social accounts, but knowing what to do with them to get people engaged. If you feel like your business’ brand is not being represented the way you want it to on social, follow these strategies to get the results you want.Understand Your PlatformWhen you understand who your audience is, you can understand which platform is the best for you. For example, a law firm should not be investing time with Pinterest since that platform benefits businesses that are female-focused and offer products rather than services. By researching successful profiles on each platform, you will be able to see what works well for certain companies. Then, you can use their strategies and apply them to your business. Additionally, you want to start off by focusing on one account. That way, you can post frequently from one account and generate maximum content. Don’t have the time to research? inMark comes in clutch. Check out our blog post explaining the different platforms and their functions.Be SelectiveAs you develop your brand on social media, you will realize just how much content you will be competing with. For example, Instagram users will spend less than 10 seconds on a profile before they scroll to the next profile on their feed. Because of this, you need to make sure that every post you make is not only in line with the brand you want your business to exude, but also aesthetically appealing to your audience. When you produce consistent and appealing content, users are more likely to follow you and keep up with your organization when they see you on their feed. Every post counts!Consistency is KeyIt’s not enough to have interesting and relevant content. If you don’t post consistently and at the appropriate times, followers will forget about your organization. Branding relies heavily on repetition so you can get the recognition you seek. The best way to ensure you are posting enough is by making a content calendar. Schedule how many posts you make, when you make them, and what you’re going to post. By creating a content calendar, you create an goal to hit within your Social Media plan. Just like you have sales goals or records you want to hit, the same goes for Social Media.Engage, Engage, EngageOnce you have gotten into the habit of being selective about what you post, how frequent you post, and being consistent, you reach another tier you have to tackle in order to uphold the branding you have created. It is extremely important to engage with your audience, as it make your followers feel like you truly care about about them. Engaging is as easy as liking their comments, following them, reposting something they shared, or even Direct Messaging them. If you have a particularly strong following, reward your users by letting them contribute User-Generated Content (UGC).Pay Attention to the CompetitionIgnore everything you’ve heard about ignoring the competition. When it comes to social media, you need to know who your biggest competitors are and what they’re posting. Understand the type of content they post, what gets the most likes, and how they are engaging with their audience. Being aware of who could potentially be taking your prospective clients can help you decide what to post and when. The ‘social’ in social media applies to all of its users… even th[...]



Which Social Media Platform is Right for me?

2017-09-15T02:11:09.069-07:00

Social Media is the new frontier in the world of communication. The amount of people that use it combined with the ability to connect people to original content is invaluable to businesses. Yet, despite its high value, the use of some of the most popular platforms are free! If harnessed strategically, businesses can gain major brand exposure, increase client base, and expand upon customer service.

But the sheer amount of platforms offered can be daunting for the business owner. Which platform is the right one for me? Which platform will coincide with our mission the best?

Ultimately, in order to pick the best platform for your business, you need to understand your target market. Who are you trying to sell your product or services to? Each platform has a specific age group that follows it the most.  Understanding your target market will expedite the social media strategy process.

Facebook:

If your target market is between the ages of 18-24, you may want to consider a different platform. The truth is, Facebook has shifted to an older crown, specifically, ages 25-54. It is often used for networking and keeping in touch with long distance friends or family. Because of how viral Facebook became, older crowds began to utilize it. Soon, millennials demanded a platform that was strictly visual and quick to look through as Facebook had expanded its activities and functions. So once these ‘strictly visual’ platforms emerged, the younger demographic shifted to using those and used Facebook less frequently. However, that is not to say that the platform is not useful for exposure. In fact, 44% of the 25-54 year old demographic will check their Facebook more than once a day.

Instagram

Instagram is the best platform to use if you want to reach a target market of ages 35 and under. It is mainly used for visual storytelling and short video creation, as well as sharing with a network of followers. However, considering that the platform currently has 600 million users, having a strong understanding of what makes good visual content is important. In other words, if your business doesn’t have appeal that can be portrayed visually, Instagram may not be your best choice.

Pinterest

Female-focused companies will do very well on Pinterest. With a staggering 42% of online women being Pinterest users, a wide demographic of women can be reached through this platform. If your company specializes in events, good, home decor, beauty, or anything that can depict beautiful images, you should highly consider creating an account. What is great about Pinterest is that clients can easily purchase products through a purchase button.

When used for the correct target market, each of these platforms can provide large benefits for your business!



source https://inmarkmg.com/social-media/which-social-media-platform-is-right-for-me/



You Should Care About Self Care

2017-09-13T13:38:26.037-07:00

One of the biggest weaknesses that people have can be so detrimental that it can greatly affect not only your productivity, but also you work ethic. This weakness affects several different companies and employees, regardless of their title. Whether you are an intern or a CEO, failure to pay attention to this can affect your health, so make sure you take notes! That weakness is the failure to practice effective self-care.

Self-care is the act of taking time out of your day to evaluate your mental and emotional status. If you are displeased with your status, you then perform tasks that will improve your status to get where you want to be. While it is noble to put everything else before yourself, not practicing self-care can counter the work you do. The truth is that if you do not think or feel well, you are not going to perform well.

But life doesn’t always allow people to have the free time necessary to practice self-care on a regular basis. So how can you practice self-care in the office without spending a lot of time on it? Here are just a few ways to practice self-care in a realistic, yet fun way:

1) Prepare a ‘Feel Good’ Playlist
If you like music, something as simple as having a playlist comprised on the songs that bring you the most joy can be a great way to practice self-care. Use the playlist on your way to and from work, or if your company allows it, while you are at your desk. Try to limit how often you listen to it so it can be more effective when you need a pick me up.

2) The Hands On Approach
If you are the type of person that likes to do handy work or create, store some putty or play-doh in your office space! In-between email responses, roll it around, bounce it, and make mini snakes. Even focusing on the putty or play-doh for 5 minutes can easily clear your mind and bring you joy.

3) Bring Your Favorites
If you have a particular interest in food, treat yourself to your favorites for lunch or snacks. This will give you something to look forward to! Things like tea are especially great to use because they can also calm and soothe as you take care of yourself.

4) Eat Lunch Outside
Should the weather permit it, eating outside can bring great calm to someone’s day. If you are outdoorsy, this will especially be good for you to practice without sacrificing anything from your work schedule. If you really want to disconnect, even for just a moment, avoid bringing your phone. Take the time to eat and walk around or talk to someone you’ve wanted to get to know better.

5) Jump Around
Yes we know what you’re thinking, and no, we don’t mean the song (although if you like it, refer to #1). If you’re the type of person that likes physical activity, take 5 minutes to walk around the building, spin around in your chair, do jumping jacks, or do push-ups. As silly as it may feel, doing physical activity has been proven to increase focus and energy throughout the day.

If you can take at least an hour of your day where you do things that make you feel good, by all means take advantage of that time. However, not everyone has an hour in the day. Some don’t even have ten minutes. If you are one of the people who fall in the latter category, practice small things throughout the day to balance stress levels. By doing this, you are more likely to feel better and therefore perform better.



source https://inmarkmg.com/uncategorized/you-should-care-about-self-care/



The SMART Way to Make Goals

2017-09-13T03:08:11.826-07:00

Goals. Whether it was to make more sales or to lose that extra weight you put on from holiday ‘cookie’ season, everyone can relate to making a plan and wanting to achieve it. Setting goals and feeling a sense of achievement is inherent in human behavior, which is why you’ll hear the word constantly both in the workplace and in life in general.So why do we need to accomplish goals? Achievement is needed in order to survive. An example of this can be taken from infants. Learning to walk is an achievement needed in order to become independent. Infants learn what is expected of them through observing others and then, when the time is right, they decide it’s time for them to learn. Then they try, fall, fall again, and fall some more. Then, after some bruises and close calls, they succeed. And once they’ve walked everywhere -some to places they shouldn’t be going- they start running. They keep building off of their last achievement and continue learning and growing.But if you’re reading this, odds are you are no longer an infant. So why is it that it seems harder to achieve goals now, especially since we have become the independent beings that we looked up to as infants?  How many times have you successfully made a goal yet failed to follow through to the end?The fact of the matter is that most people these days actually accomplish very little. We live in a culture full of multi-tasking and taking on too many projects. Rarely do we pick one thing, focus all of our energy on it, and work at it until its end. In order to gain a sense of fulfillment, completion of goals is necessary. The answer to completing goals is by creating them through the SMART goal method. By following these steps, you will be well on your way to happiness and achievement in no time. SpecificWhen creating your goal, the first thing you want to do is make sure it is one that is clear and specific. It should be something that can be understood by anyone who reads or asks about it. If not clear and specific, it is easy to lose motivation and focus. When creating your goal, it’s important that it can answer these 5 ‘W’ questions:What do I want to accomplish?Why is the goal important?Who is involved?Where is it located?Which resources or limits are involved? MeasurableAfter you have made your goal specific, the next step is to make it measurable. You want to have an idea of how you will be able to tell if you are progressing during the goal journey. If able to measure success throughout the process, not only will you be able to see where all of your hard work is going, but you’ll also be more motivated to complete it since your mind will think you are closer to the finish line. AchievableIn order to have a positive relationship with the goal you have set up, as well as the future goals you will set up, you want to make sure that your goal is achievable. At the same time, you want to make sure that your goal is also a challenge for yourself and something you really have to work for. If the goal is too easy to complete, personal growth and resiliency do not have the opportunity to increase. Goals are meant to challenge and progress. They are never meant to halt progress. RelevantYou want to make sure you are working toward your goal. However, you also need to consider the timing and where you are in your journey. In addition to this, you also want to look at who will benefit from it other than you. If others are involved, are you still the right person to be completing it? Could someone else get it done who has a better chance of completing it? Ultimately, when creating your goal, consid[...]



The Importance of Work Atmosphere

2017-09-12T11:08:05.272-07:00

If you work the average 9am-5pm job, you spend most of your day at work than you do at home. Therefore, the tone your work environment not only frames how your work day is going to go, but also how your day in general will go. Numerous studies have found that the work environment is the most important factor that contributes to overall employee satisfaction. Aside from employee satisfaction, work atmosphere can also affect job performance. Poor work atmosphere can not only slow down productivity, but it can increase unwillingness to work well with others, weaken work ethic, and increase the thought of resigning from the organization. However, in positive work atmospheres, not only does productivity increase, but people are more likely to make less mistakes. So what separates a good work environment from a bad one?

Team Unity
Positive work atmospheres will almost always have a strong sense of team unity. What does team unity look like? Examples of a team unity include but are not limited to participating in team-bonding activities willingly, celebrate each others’ birthdays or other big life events, etc. When you feel like you are not just working for yourself, but for other people that you care about, you’re more likely to want to perform better.

Effective Communication
There is a very important difference between communication and effective communication. Organizations that have effective communication are not only perceptive to whatever message is sent to them, but also take action based on whatever the received message is. After this, the receiver will then communicate with the message sender to continue the never-ending communication loop. Effective communicators also deliver messages with the applicable and appropriate tone needed. By ensuring messages are clear while also being delivered in a direct yet pleasant manner, teams are less likely to miscommunicate or resent each other.

Recognition
There’s no greater catalyst of positivity than recognition. When supervisors or even peers take the time to reflect and note the accomplishments of one, it tells that person that their work is not unnoticed. In fact, it tells that person that they are being observed and acknowledged for putting extra effort into something. By receiving recognition, employees are more likely to want to continue their efforts to keep working hard. For those who do not receive recognition while others do, perhaps that individual will hold themselves accountable and work harder in order to meet the work ethic of others. Positivity, like negativity, is contagious, and recognition is a great way to spread it throughout your work atmosphere.

If you notice that your workspace is missing one or more of these components, don’t despair! All of these can be kickstarted by your efforts to improve your work atmosphere! By setting an example for others, you are already increasing your chances of improving your environment. Generally, people want to like the place they work in. You may be surprised on how much your fellow peers will appreciate you taking initiative!



source https://inmarkmg.com/culture/the-importance-of-work-atmosphere/



Understanding Supermarket Advertising

2017-09-11T13:48:14.820-07:00

It’s important to understand the type of result you gain from investing in Supermarket Advertising.  It is not uncommon to hear the ‘doubters’ question how exactly Supermarket Advertising is effective. The problem with assuming its ineffectiveness lies in the misconception of the purpose Supermarket Advertising serves. Luckily, we’re here to break down those misconceptions and reveal the truth behind the effects of Supermarket Advertising!

Direct-Response Marketing

Odds are that when you ask people outside of advertising what kind of results a good ad should have, they will often describe the effects of direct-response. When you hear direct-response you think of conversion. A Direct-Response focused-marketer will want to offer something in exchange for something else. While conversions are typically higher with direct-response focused advertising due to the nature of the ad, it does not do well in bringing in the metrics for response-rate. The truth is that Direct-Response only taps into the consumers ‘buy’ mode. In reality, effective and efficient advertising taps into ‘buy’ mode, as well as awareness, branding, and others.  

Brand Marketing

Brand Marketing is the sector in which supermarket ads are the most effective. The goal of a supermarket ad is not so much to sell, but to inform. When a company focuses on branding, they understand that the objective of the ad is to aid the client in choosing one company or individual over another. By utilizing Supermarket ads, the company or individual investing understands that they are making their services recognizable by having consumers repeatedly observing their ads in a space that they visit at least 2x a week. Then, when it comes time for the consumer to use a service or provider, the likelihood of choosing the Supermarket investor over their competition is higher because that consumer will have built a subconscious relationship with that provider. Branding brings overall awareness to a company which is vital for public relations, social media, and many other sectors within running a business.

As quoted by marketing expert Jason Falls, “Think of the two types of brand communications like this: Direct-Response Marketing helps people buy. Brand Marketing helps people choose.”

However, something worth noting is that Brand Marketing can also be used to get people to buy once you have established a relationship with the consumer where they chose you over others. Basically, it’s more likely to get customer retention through Brand Marketing than with Direct-Response Marketing.



source https://inmarkmg.com/supermarkets/understanding-supermarket-advertising/



InMark Media Welcomes Graphic Design Intern Thomas Piacquadio

2017-09-05T13:29:21.175-07:00

InMark Media is pleased to welcome, Thomas Piacquadio, one of inMark Media’s newest Graphic Design Interns. Thomas is currently finishing his undergraduate at Manhattanville College, located in Purchase, NY. He is driven to continue pursuing a  career in the Marketing Communications and Graphic design while studying to get his Masters degree in May 2019. His background in graphic design and digital media make him a strong asset to the inMark Media team.

Thomas is a driven, creative, and dedicated full time student. He also works part-time for the Manhattanville School of Business on campus. When not working or studying,  he uses his creativity to create amazing baked goods such as cakes, cupcakes, and cookies. In addition, he is an expert at taking care of his white Siberian Husky, Kido. He also likes to keep up to date on the latest tech trends.

“Staying up to date on the newest tech and constantly learning gives me the edge I need to succeed in furthering my career. I always want to better myself, in any way possible.”

Thomas looks forward to executing ideas from concept through production and coordinating with marketing managers and internal clients. Moreover, Thomas appreciates being able to work with such creative talented people. He appreciates how open, collaborative and driven the team is and how he loves the relaxed comfortable work space.  He feels that everyone encourages you to share your ideas. They want you to get involved, voice your opinion and make things happen. “Not only do they want you to share your ideas and your life experiences to their company, but they want you to take away and learn as much as possible from your experience here.”



source https://inmarkmg.com/inmark-news/inmark-media-welcomes-graphic-design-intern-thomas-piacquadio/



6 ‘Super’ Supermarket Advertising Products

2017-08-28T09:59:05.541-07:00

What’s the one place in town that every person has to visit at least once a week? What’s the store that sells something that everyone needs, regardless of their likes or interests? Still don’t know? It’s the Supermarket!  The traffic of an average grocery store per week alone is pretty impressive…15,000-30,000 shoppers to be exact! The fact that the supermarket is one of the most visited places in your community makes it a prime space to advertise your small to medium-sized business.So, what if we told you that we can get your business in one of the highly coveted supermarkets in your community? That’s where we come in. At inMark Media, we offer five different products that capture your business succinctly and deliver a clear message to your potential clients. It doesn’t get more local than the grocery store!Welcome CenterDesigned to be interactive, the Welcome Center is the first and last thing that shoppers see when they visit the grocery store. A beautiful, large display with a 2’x4’ full color ad, the welcome center can easily be noticed from far away. In addition to the large display, there is room to place smaller fliers, coupons, or other marketing materials to entice shoppers to approach the display. The purpose of the welcome center is to welcome shoppers, distribute weekly circulars, hand sanitizing wipes and provide branding opportunities. Cart CorralsA supermarket shopper is about to embark on their weekly food shopping trip. What’s the first thing they’ll need? A cart! A cart! Carts are an inevitable part of customers’ supermarket experience. Be part of both the beginning and end of their supermarket experience by choosing our cart corral advertisement. We guarantee that our cart corrals will give your brand repetitive and essential exposure.Shopping CartsWhat better way to obtain brand familiarity than having your business within the customer’s vision for 45 minutes per visit? Shoppers will not only see your brand for their entire trip, but so will every person they cross paths-or aisles- with. Shopping carts are one of the best spaces to expose your brand in a smart way. Brand BenchWith its large size, bold color, and tactical placement, it catches the attention of even those in too much of a rush to sit down. It is one of our largest products that will display your company in style. Brand BinsWaste baskets with a twist. Our strategically placed brand bins expose your brand to your target market, whether someone is actively utilizing the brand bins or not. That means if a customer is throwing out their latte or walking past the bin on their way out of the supermarket, your products and services are on their mind. Brand BarsA supermarket divider with a twist and innovative design, our versatile brand bars feature a 3-inch billboard that displays a double-sided advertisement. Brand bars guarantee exposure and engagement with your local market.inMark not only makes the advertising easy, but we personalize strategy and design to meet your company needs and goals. Contact us today for more information!source https://inmarkmg.com/supermarkets/6-super-supermarket-advertising-products/[...]



Businesses that benefit the most from Supermarket Advertising

2017-08-25T13:17:19.759-07:00

Advertising for your business can be daunting because there are so many options. In addition to print, you have the rise and dominance of the digital and social world. So with an infinite amount of options -and a not so infinite amount of money- the pressure to choose the right option is high. However, if you have a small to medium-sized business, the struggle to make a decision is over! As mentioned on several other blogs- both on this website and others- supermarket advertising is a prime method for reaching the attention of potential clients in the local community. Most supermarkets average 15,000 to 30,000 shoppers each week with 2-3 visits per family per week. In addition to being the most frequently visited location in your neighborhood; the supermarket is a platform that allows for different kinds of advertising space, adding variety to how your target market recognizes your business. Because communities are so closely connected to grocery stores, they are the ideal places for targeted, direct advertising.

But let’s break it down even further. Since no two business industries are alike, we have narrowed down the top five types of businesses that benefit the most from supermarket advertising.

 

Law Offices

When people need a lawyer, they’re usually looking for someone nearby. In addition to this, people want someone who they can trust and will be approachable. Advertising in the supermarket not only shows how local your services are, but sends a message to potential clients that you are willing to reach them where they are, thereby building trust.

 

Real Estate

Because most real estate agents establish a client base through word of mouth, the need to build and retain a reputation in the local community is extremely important. Start at the base of that community with your local supermarket.

 

Medical Services

When people are seeking medical services, they are not likely to travel extensively. This is because the nature of medical services is often in response to something that is happening to the patient in real time. Beat out your competition by placing your ad somewhere where the patient frequently visits, and is sure to notice on a weekly basis.

 

Insurance Agents

Insurance companies are most appealing to the household’s primary decision maker, who are also the most likely to take charge of grocery shopping. Meet your audience where they visit the most!

 

Auto Dealerships

Auto Dealerships depend on repetition and visibility. The supermarket is the perfect place for both of these things since it is the community go-to and shoppers go to the store 2-3 times a week.

Supermarket advertising builds brand recognition through repetition, visibility, and location. Being seen, seen often and seen by the right people are vital in creating clout for your business, especially within the local community. For more information on the types of products we offer visit our supermarket page.

 



source https://inmarkmg.com/supermarkets/five-types-of-businesses-that-benefit-the-most-from-supermarket-advertising/



Synergy Aviation – Video Testimonial for InMark Media

2017-08-10T10:06:06.036-07:00

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Watch video on YouTube here: https://youtu.be/x6ZSSpDPy5k



Four Reasons Business Cards are Necessary

2017-08-01T15:26:27.386-07:00

Ahh, business cards. The small pieces of paper that are the most basic yet most valuable part of a business’s brand. They’re not only inexpensive, but they’re easily distributable, portable, and informative. Building a business, or growing a business, is like building or adding on to a house. You need to start with the foundation, otherwise the rest will eventually fall through. The foundation in your business? Branding. The best way to brand, market, promote, advertise your business? Business cards.You can’t get more personalSending your contact information to a potential client or partner via e-mail or Linkedin is effective in most cases. But, it’s still impersonal. It’s simple—there are no forms of digital connection that equally compare to in-person exchanges. And, even though it may seem otherwise, not everyone owns digital devices. Even for those that do have phones or tablets, it often takes too much unnecessary time to exchange phone numbers or e-mails when one firm handshake and business card exchange can do the trick. Get personal!Your business cards are your brandYou’re presenting the first impression of your business to your client, potential hire, or partner when you hand them your business card. Why does that matter? Well, would you want to do business with someone who hands you a piece of ripped out notebook paper with a scribbled 000-000-0000? Or, would you rather do business with a company that hands you a pristine, sleek, and professional business card with all their information, location, and social media information? You may not realize it, but the impression you give from your business card can easily determine the outcome of your connection. Creativity equals extra promotionBusiness cards are intended to introduce your business and eventually create a sale. But, just because you are handing the card to one person doesn’t mean it isn’t being shared with more. Often, creative and unique business cards will be shared with coworkers, family members, and friends. So, your initial promotional purpose is multiplied! Take this divorce lawyer’s cards for example.Prime accessibilityIf you e-mail someone your contact information, or send it via a Linkedin message, you’re more than likely going to face an issue at one point. Either the connection will fail, the message won’t send, or the person on the other line doesn’t have enough service to open your message. One thing that doesn’t depend on internet accessibility? Business cards! No matter when you hand them out, day, night, weekends, holidays, they are always available for information.You may be more of an internet-type guy or gal, but the truth is, business cards are still as necessary as ever. If you want personal or professional growth, or even to stay relevant, you’re going to need to get yourself and your business some cards. Luckily, there are some places that make designing your business cards basically effortless—and on brand. Bottom line, if someone asks you for your business card, and you don’t have one, you’ll immediately lose their respect and most likely their business.source https://inmarkmg.com/uncategorized/four-reasons-business-cards-are-necessary/[...]



How Supermarket Advertising Outshines Other Forms

2017-08-01T15:26:26.569-07:00

Advertising money is a scary thing to spend. You’re basically putting money into a theory—a theory that you’ll get more customers or increased sales. But, without proper strategy and thorough planning, your advertising program can send you straight into debt. Don’t worry though, we’ve outlined the do’s and don’ts for advertising your small business:Out with the old Print advertisements were once the king of advertisement, but they’re quickly losing their mantra. They aren’t worthless, but they definitely deserve less attention, and less of your business’s money, than they once did. Although most of us think of newspaper and magazine advertisements as print advertising, brochures, flyers, and direct mail all fall in the category, too.If you decide to promote your business with print advertisements, your best bet is to focus on branding: brochures, flyers, handouts, any sort of print collateral that you can make eye-catching and engaging. These are more intimate and engaging forms that are more likely to render sales. Or, you can choose the newspaper advertisement route. But, keep in mind that circulations for U.S. daily newspapers—print and digital—fell 8%... Someone change the channel, a commercial’s onOkay, so people aren’t reading, but they’re watching, right? Well, not exactly. With the rise of DVR, HBO, and Netflix, advertisements are seen a lot less frequently. What does that mean for your local commercial that you worked so tirelessly to create? Well, that isn’t being seen by nearly as many people as you thought it would.Instead: focus your time on creating a video for your Facebook or Twitter account. Not an advertisement necessarily, but an informative, emotional, funny story that is likely to be shared. You don’t have to have a crazy idea, just something that is cute enough to be noticed. Take Cornell University College of Veterinary Medicine’s video that went viral for example. Low budget, funny, and cute! No better way to waste moneyYou’re on your way to work, the grocery store, or maybe you’re on a 5-hour trip to visit your sister. So, you turn on the radio for a little background noise. Maybe your favorite song comes on so you jam along, but then it turns off and you zone out. You’re thinking about what you’re going to do for the weekend, or how much you have to get done at work. Or, you don’t tune out, but the station goes to a commercial break. So, you immediately switch to another station.Yes, it happens to all of us, almost daily. Especially the millennial generation that opts for auxiliary cords over morning shows. So, why are companies still wasting money on advertising over the radio?Radio stations have a way of manipulating small businesses into buying advertisement packages their companies just simply can’t afford. Not only are they useless, but they are also way too overpriced for their ROI. So, if not radio, then what?Blogging and Search Engine Optimization.Think about it for a second. Whether you’re broadcasting on local television stations or radio stations, every time the advertisement appears, you are facing another cost out of your pocket. Yeah, you may get a few new costumers, but you also may get no new customers. That means your advertisement is just pushing you into debt.With blogging and search engine optimization, you simply create properly written, informative content that [...]