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Updated: 2017-08-10T10:06:06.013-07:00

 



Synergy Aviation – Video Testimonial for InMark Media

2017-08-10T10:06:06.036-07:00

frameborder="0" scrolling="no" seamless="seamless" webkitallowfullscreen="webkitAllowFullScreen" mozallowfullscreen="mozallowfullscreen" allowfullscreen="allowfullscreen" id="okplayer" width="480" height="270" src="http://youtube.com/embed/x6ZSSpDPy5k" style="position: absolute; top: 0px; left: 0px; width: 480px; height: 270px;" name="okplayer">

Watch video on YouTube here: https://youtu.be/x6ZSSpDPy5k



Four Reasons Business Cards are Necessary

2017-08-01T15:26:27.386-07:00

Ahh, business cards. The small pieces of paper that are the most basic yet most valuable part of a business’s brand. They’re not only inexpensive, but they’re easily distributable, portable, and informative. Building a business, or growing a business, is like building or adding on to a house. You need to start with the foundation, otherwise the rest will eventually fall through. The foundation in your business? Branding. The best way to brand, market, promote, advertise your business? Business cards.

You can’t get more personal

Sending your contact information to a potential client or partner via e-mail or Linkedin is effective in most cases. But, it’s still impersonal. It’s simple—there are no forms of digital connection that equally compare to in-person exchanges. And, even though it may seem otherwise, not everyone owns digital devices. Even for those that do have phones or tablets, it often takes too much unnecessary time to exchange phone numbers or e-mails when one firm handshake and business card exchange can do the trick. Get personal!

Your business cards are your brand

You’re presenting the first impression of your business to your client, potential hire, or partner when you hand them your business card. Why does that matter? Well, would you want to do business with someone who hands you a piece of ripped out notebook paper with a scribbled 000-000-0000? Or, would you rather do business with a company that hands you a pristine, sleek, and professional business card with all their information, location, and social media information? You may not realize it, but the impression you give from your business card can easily determine the outcome of your connection. 

Creativity equals extra promotion

Business cards are intended to introduce your business and eventually create a sale. But, just because you are handing the card to one person doesn’t mean it isn’t being shared with more. Often, creative and unique business cards will be shared with coworkers, family members, and friends. So, your initial promotional purpose is multiplied! Take this divorce lawyer’s cards for example.

Prime accessibility

If you e-mail someone your contact information, or send it via a Linkedin message, you’re more than likely going to face an issue at one point. Either the connection will fail, the message won’t send, or the person on the other line doesn’t have enough service to open your message. One thing that doesn’t depend on internet accessibility? Business cards! No matter when you hand them out, day, night, weekends, holidays, they are always available for information.

You may be more of an internet-type guy or gal, but the truth is, business cards are still as necessary as ever. If you want personal or professional growth, or even to stay relevant, you’re going to need to get yourself and your business some cards. Luckily, there are some places that make designing your business cards basically effortless—and on brand. Bottom line, if someone asks you for your business card, and you don’t have one, you’ll immediately lose their respect and most likely their business.



source https://inmarkmg.com/uncategorized/four-reasons-business-cards-are-necessary/



How Supermarket Advertising Outshines Other Forms

2017-08-01T15:26:26.569-07:00

Advertising money is a scary thing to spend. You’re basically putting money into a theory—a theory that you’ll get more customers or increased sales. But, without proper strategy and thorough planning, your advertising program can send you straight into debt. Don’t worry though, we’ve outlined the do’s and don’ts for advertising your small business:Out with the old Print advertisements were once the king of advertisement, but they’re quickly losing their mantra. They aren’t worthless, but they definitely deserve less attention, and less of your business’s money, than they once did. Although most of us think of newspaper and magazine advertisements as print advertising, brochures, flyers, and direct mail all fall in the category, too.If you decide to promote your business with print advertisements, your best bet is to focus on branding: brochures, flyers, handouts, any sort of print collateral that you can make eye-catching and engaging. These are more intimate and engaging forms that are more likely to render sales. Or, you can choose the newspaper advertisement route. But, keep in mind that circulations for U.S. daily newspapers—print and digital—fell 8%... Someone change the channel, a commercial’s onOkay, so people aren’t reading, but they’re watching, right? Well, not exactly. With the rise of DVR, HBO, and Netflix, advertisements are seen a lot less frequently. What does that mean for your local commercial that you worked so tirelessly to create? Well, that isn’t being seen by nearly as many people as you thought it would.Instead: focus your time on creating a video for your Facebook or Twitter account. Not an advertisement necessarily, but an informative, emotional, funny story that is likely to be shared. You don’t have to have a crazy idea, just something that is cute enough to be noticed. Take Cornell University College of Veterinary Medicine’s video that went viral for example. Low budget, funny, and cute! No better way to waste moneyYou’re on your way to work, the grocery store, or maybe you’re on a 5-hour trip to visit your sister. So, you turn on the radio for a little background noise. Maybe your favorite song comes on so you jam along, but then it turns off and you zone out. You’re thinking about what you’re going to do for the weekend, or how much you have to get done at work. Or, you don’t tune out, but the station goes to a commercial break. So, you immediately switch to another station.Yes, it happens to all of us, almost daily. Especially the millennial generation that opts for auxiliary cords over morning shows. So, why are companies still wasting money on advertising over the radio?Radio stations have a way of manipulating small businesses into buying advertisement packages their companies just simply can’t afford. Not only are they useless, but they are also way too overpriced for their ROI. So, if not radio, then what?Blogging and Search Engine Optimization.Think about it for a second. Whether you’re broadcasting on local television stations or radio stations, every time the advertisement appears, you are facing another cost out of your pocket. Yeah, you may get a few new costumers, but you also may get no new customers. That means your advertisement is just pushing you into debt.With blogging and search engine optimization, you simply create properly written, informative content that search engines award you for. How? They’ll continuously lead consumers to your website and content over and over, even months down the road at absolutely no cost (besides the cost of hiring a blogger, of course). The new but the overcrowdedObviously, technology is on a bit of a take over. You pretty much can’t go anywhere without running into it. But, with so much emphasis on technology comes an overcrowded system of advertisement information. Voices are constantly fighting over engagement and consumers often view advertisements as overbearing. That’s why users, especially millennial[...]



How to Let Go of Fear and Start Trusting the Process

2017-08-01T13:26:23.865-07:00

How to Let Go of Fear and Start Trusting the ProcessA motivated, determined mindset at the beginning of an exciting new journey is typical. You’re about to change your life, what is there not to be excited about? But, with instant gratification so readily expected, many people fall off when it is not received. However, many of our goals are long term and therefore will require a long term effort.  Let go of your fears and start trusting the process.Meditate Regardless of what your goal is, meditation will help you get rid of your anxieties, live in the moment, and put your trust in the process. The pains and fears you may experience throughout the process may seem detrimental, but that’s usually a conclusion of your mind. “The greater part of human pain is unnecessary. It is self-created as long as the unobserved mind runs your life”-Eckhart Tolle. Meditation will fix your perspective so those detrimental moments will appear a lot less harmful.Ask for helpYou may be working on your own consciousness or goals, but that doesn’t mean you can’t talk to other people. If you’re struggling with your goals, whether professionally, personally, mentally or physically, you must reach out for help when you need it. It will help you through tough times that are confusing and overwhelming. Become the beginner. Let go of old habits early in the process.Stop doubtingSelf doubt is the enemy to progress. It eats away at your goals and harms your progress. That’s obvious though. How do you fix it? Well, you can’t just switch it off. But, when you notice yourself doubting your progress, your patience, your path, stop yourself and think positively. If you practice this continuously, you’ll eventually create a habit of positive thinking.Experience what frightens youNo, you don’t have to go on a haunted hayride or sit in front of a taunting clown. But you do have to put yourself out of your comfort zone. Don’t let your fears and anxieties of what people will think, what will happen, or what your parents are going to say stop you from reaching for what you want. Most of those made up situations are just that—made up. If you teach yourself to push past those anxieties, regardless of their presence, you’ll experience greater progress.Fall in love with the unknownThis is the best part. The process is an undefined path—you really don’t know where it’ll take you. You may have an idea of where you want it to go (maybe you’re trying to lose 10 pounds or tone up your physique.) But, the little victories along the way may change your goal completely. Maybe you lost 5 pounds of fat, but now you want to add some muscle mass, so you gain back that 5 pounds. If you asked the you at the beginning of the process, regaining weight would’ve mortified you. But, you trusted the process, fell in love with the unknown, and are continuing to trust the process again. It’s a never ending cycle of progress.Remember fear will arise and dissipate again and again. Fear happens. We are human. The emotions that arise naturally are a product of our chemical brain makeup. But, what can change is how we react to those emotions. When you get fearful of where something is heading, remember that those anxieties are just a fabrication of your thoughts. Instead, think about what you can be thankful for presently, and those fearful thoughts will subside.FlexibilityObviously we all need a plan. A process wouldn’t even begin if there was no plan to make the process happen. But, when we’re faced with situations you didn’t think would happen, you need to make sure that you react in a proper way. Let’s take working out for example. You have this great plan to get into shape. Maybe you go to the gym 5 days a week, eat healthy, and see adequate results. But, you begin to feel a pain in your hamstring. You either ignore the pain and stick to your plan (and most likely hurt yourself worse) or understand that the process requires flexibility and let [...]



Small Business Investments You Should be Making

2017-06-28T12:38:16.623-07:00

Small business investment is an important  part of a businesses’ growth. It would be foolish to think that just “doing business” will be good enough to grow your business to the height you wish it to be.

Strong online presence:

Your online presence is like your resume. It’s your chance to promote all the best attributes of your company in as many ways as you’d like.

That doesn’t just mean a website. That means Twitter, Facebook, Instagram, Pinterest accounts and just about any other social media platform that serves your business’ goals.

Your online presence reinforces your brand to your audience over multiple platforms. Unity and symmetry across your accounts will help you maintain your image as credible.

Mentoring:

Maybe you don’t know how to brand your business on social media. Or, you don’t know how to grow your business to the multi-million-dollar business you want it to be one day.

Maybe you think you know all the skills and steps. But, let’s face it, nothing ever goes as planned, and you will probably still fail at some point along the way.

That’s why mentors and coaches are so important for small businesses to invest in. If you create a relationship with a successful businessperson in the same industry as your small business, they will know all the ups and downs and fails and successes that you can make.

They’ll guide your business to success by picking you back up off your feet and leading you in the right direction. 

Assistance:

If you’re running your business, then you already have enough anxieties keeping you up late at night.

An investment in an administrative intern will take away the mundane office tasks that are nothing more than mere time-wasters.

Instead, you can spend your time focused on the business issues that are essential to the prosperity of your business.

Yourself:

This is probably the most beneficial step you can take for the overall triumph of your business. An investment in yourself is an investment in all the activities you are involved in throughout your day.

Taking 10 minutes to mediate in the morning or getting in a 30-minute gym trip after work will have immense benefits on your ability to focus and work efficiently throughout the work week.

Diversify:

Remember when you were younger getting upset over something you put a lot of time into, and your mom would tell you to ‘not put all your eggs in one basket’?

Well, that saying isn’t going anywhere, soon. It’s even important for running your small business. Investing in your business is the only way it will actually grow.

But, if you put all of your focus in one or two aspects of your business, that’s risking disaster. Seriously.



source https://inmarkmg.com/uncategorized/small-business-investments-you-should-be-making/



7 Ways to Get Your Tweets Noticed

2017-06-28T12:23:25.630-07:00

  1. Personalize your retweets

Adding retweets to your twitter arsenal is one of the easiest ways to stay on your followers’ timelines. But, that doesn’t necessarily mean they’ll be looking at you. They may just be looking at the person you retweeted. Instead of retweeting, quote tweet relevant tweets and add a personal touch. This will increase engagement with your page.

  1. Trending topics

When something is trending, especially in your area, that means a lot of people care about the topic enough to be tweeting consistently about it. Those who aren’t tweeting may also click on the trending topics to see what the conversation is all about. So, if you see a trending topic that you can relate to the brand and goals of your company, tweet about it! You’ll most likely increase your page’s exposure.

  1. Visuals

Most people are using twitter on their mobile devices. That means a tweet filled with 140 characters may not be as visually attractive as a tweet with visuals or links. People want to interact. You just have to give them the tools to do so.

  1. Replies

Engagement with your audience is a two-way street. You can’t expect your followers to reach out to you if you aren’t giving them the time of day yourself. Even if they never mentioned your twitter handle, reply to relevant tweets with a clever, useful, even witty response that will leave them yearning for more.

  1. Questions

The easiest way to get responses is to ask questions. But, don’t make them nonsense questions that your target audience wouldn’t answer. Make them insightful and meaningful. Not “What’s your favorite color?” but “What is your biggest struggle for marketing your small business?” Real questions that give you real answers.

  1. Polls

But, let’s be honest. Not everyone is comfortable replying to questions publically, especially if they are too personal. But, a good way to maintain engagement with your twitter audience is posting polls. They’re extremely easy to make and are available for 24 hours to respond to. The only downside is you can’t see exactly who responded. But, on twitter, engagement is engagement. The more, the better.

  1. Advice

If you’re positioning yourself as a credible source, then you need to start sharing some credible, useful information. Retweeting is great, but if it isn’t coming from you, all you are doing is giving that source the accreditation you were longing for. Instead, use your own voice and share some insightful tweets.

Follow inMark on twitter



source https://inmarkmg.com/social-media/7-ways-to-get-your-tweets-noticed/



What Aldi’s $3.4 billion investment means for the supermarket industry

2017-06-23T12:59:44.686-07:00

Aldi discount food store announced a $3.4 billion investment into 2,500 new store locations by 2022. According to Supermarket News, this would make Aldi the third largest grocery chain in the U.S. (in store count). Walmart and Kroger are the largest chains in the U.S. currently. This announcement comes a few moths after announcing a $1.6 billion renovation and remodeling of 1,300 stores.

“We pioneered a grocery model built around value, convenience, quality and selection and now ALDI is one of America’s favorite and fastest growing retailers,” Aldi CEO, Jason Hart, said in a news release.

The expansion has the potential to serve 100 million customers every month and create 25,000 new jobs, according to Aldi representatives.

Aldi is not the only discount store popping into the news lately. Lidl, Aldi’s German rival, implemented its first store in the U.S. this month. Lidl’s prices are an estimated 9% cheaper than Walmart’s low prices, 16% cheaper than Food Lion and about 3% cheaper than Aldi’s.

Lidl has more than low prices. Their low prices coupled with an innovative supermarket experience, premium shopping and customer service create an enhanced supermarket environment.

“The retailer seemed to steal certain aspects from various retailers, such as hints of Publix (employees were extremely friendly and even escorted the elderly around in wheelchairs), Costco (random sample stations, concrete floors, display cases on pallets and still in shipping packaging), and insert any specialty grocer name here (wood grain decor, vibrant signage, and a respectable bakery/ethnic/organic offering),” Jefferies analysts wrote.

Photo Courtesy of Jefferies

 



source https://inmarkmg.com/supermarkets/what-aldis-3-4-billion-investment-means-for-the-supermarket-industry/



Amazon is Lending to Small Businesses

2017-06-22T10:05:04.922-07:00

Amazon is becoming more than just an e-commerce platform. It already has a hand in just about any business you can think of – automobiles, fitness, apparel, electronics… But, if Amazon’s marketplace isn’t enough evidence, check out its recent purchase of Whole Foods for $13.7 billion.

That isn’t even all Amazon is up to.

Recently, Amazon has delved into small business lending. Their platform, Amazon Marketplace, was already a space to let small and medium sized companies sell their products throughout the globe. Now, they’re lending to those businesses.

What is Amazon Lending?

This year Amazon has issued more than $1 billion in small business loans. These loans range from $1,000 to $750,000. Amazon said many sellers have used this money to expand their inventory and discount items on Amazon Marketplace. More than 20,000 small businesses have received loans from Amazon.

How can you get an Amazon Loan?

Unfortunately, Amazon’s program is invitation only. But, they have issued loans to thousands of companies in the United States, U.K. and Japan. This innovative program may benefit many small businesses and, of course, Amazon, but it may also hinder banks and large retailers that are already struggling to keep up with Amazon Marketplace.

The millennial generation is completely different than past generations. They want quick results and quick transactions. Amazon provides this ease with their online loan program.

Many banks have yet to set up online loan applications. If they fail to update the way they do business, they can run into similar trouble that large retailers are experiencing because of e-commerce sites like Amazon.



source https://inmarkmg.com/uncategorized/amazon-is-lending-to-small-businesses/



Recruiting on Snapchat, are you missing out?

2017-06-22T10:05:04.182-07:00

Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.

McDonald’s is capitalizing on this movement.

The fast food industry that is known for their 35,000 store locations has started recruiting talent through Snapchat to fill 250,000 open positions. This large-scale recruitment strategy may be more beneficial than it sounds.

  • How:
    • Snapchat sends invitations to potential McDonald’s employees. Most of McDonald’s applicants are between 16 and 24, and half of Snapchat users fall in that range.
    • Users can send in a “Snaplication” which includes a ten second Snapchat video with a McDonald’s filter. Then, McDonald’s sends a link to the application page, on Snapchat, where users can formally apply to the job.
  • Why it works:
    • One of the biggest struggles for recruiting talent is actually reaching your potential employee pool. If you are trying to recruit millennial talent, go where they are: on social media. That’s where their attention is and where you’ll get it. Obviously, you’ll still want them to submit applications and sit down for an interview with you, but they can’t do that if they don’t know about the job opportunity in the first place.

 

Other companies are doing it too.

Space150, a digital shop, ran an intern application through Snapchat for two weeks. The company used geofilters to reach college students on 29 different campuses. The filters asked interested students to follow Space150’s account and apply to 10 internships in the agency’s multiple offices. The application required that interested users create a Snapchat story for one of the agency’s brands as if it were the year 2020.

  • For small businesses:
    • So, you’ve read this far because you’re running a small business that needs help recruiting talent. You can reach your talent on social media, as we discussed, but as a small business with a smaller budget than McDonald’s, how do you launch a project like this?
  • The benefits:
    • Geofilters allow you to ultra-localize your search through specific geo-locations, and they’re relatively inexpensive. You can either use the location for specific geographic areas or even specific companies. One company, agency 180LA, used geofilters to find talent that was already employed. They created creative geofilters to target employees at companies like Buzzfeed, Google and Facebook. 

How to do it. 

  1. Download the app
  2. Reach out to inMark Media for branding and marketing tips
  3. Launch your recruiting campaign!


source https://inmarkmg.com/social-media/recruiting-on-snapchat-are-you-missing-out/



Why having a website is important for your small business

2017-06-22T10:05:03.184-07:00

No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it everyday. Still, some small businesses are failing to raise their sales with one simple fix: a website.

Credibility:

More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.

Affordability:

Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.

Accessibility:

Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.



source https://inmarkmg.com/web-development/why-having-a-website-is-important-for-your-small-business/



Amazon is Lending to Small Businesses

2017-06-21T09:34:18.147-07:00

Amazon is becoming more than just an e-commerce platform. It already has a hand in just about any business you can think of – automobiles, fitness, apparel, electronics… But, if Amazon’s marketplace isn’t enough evidence, check out its recent purchase of Whole Foods for $13.7 billion.

That isn’t even all Amazon is up to.

Recently, Amazon has delved into small business lending. Their platform, Amazon Marketplace, was already a space to let small and medium sized companies sell their products throughout the globe. Now, they’re lending to those businesses.

What is Amazon Lending?

This year Amazon has issued more than $1 billion in small business loans. These loans range from $1,000 to $750,000. Amazon said many sellers have used this money to expand their inventory and discount items on Amazon Marketplace. More than 20,000 small businesses have received loans from Amazon.

How can you get an Amazon Loan?

Unfortunately, Amazon’s program is invitation only. But, they have issued loans to thousands of companies in the United States, U.K. and Japan. This innovative program may benefit many small businesses and, of course, Amazon, but it may also hinder banks and large retailers that are already struggling to keep up with Amazon Marketplace.

The millennial generation is completely different than past generations. They want quick results and quick transactions. Amazon provides this ease with their online loan program.

Many banks have yet to set up online loan applications. If they fail to update the way they do business, they can run into similar trouble that large retailers are experiencing because of e-commerce sites like Amazon.



source http://inmarkmg.com/uncategorized/amazon-is-lending-to-small-businesses/



Recruiting on Snapchat, are you missing out?

2017-06-21T09:19:27.834-07:00

Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.McDonald’s is capitalizing on this movement.The fast food industry that is known for their 35,000 store locations has started recruiting talent through Snapchat to fill 250,000 open positions. This large-scale recruitment strategy may be more beneficial than it sounds.How: Snapchat sends invitations to potential McDonald’s employees. Most of McDonald’s applicants are between 16 and 24, and half of Snapchat users fall in that range.Users can send in a “Snaplication” which includes a ten second Snapchat video with a McDonald’s filter. Then, McDonald’s sends a link to the application page, on Snapchat, where users can formally apply to the job.Why it works:One of the biggest struggles for recruiting talent is actually reaching your potential employee pool. If you are trying to recruit millennial talent, go where they are: on social media. That’s where their attention is and where you’ll get it. Obviously, you’ll still want them to submit applications and sit down for an interview with you, but they can’t do that if they don’t know about the job opportunity in the first place. Other companies are doing it too.Space150, a digital shop, ran an intern application through Snapchat for two weeks. The company used geofilters to reach college students on 29 different campuses. The filters asked interested students to follow Space150’s account and apply to 10 internships in the agency’s multiple offices. The application required that interested users create a Snapchat story for one of the agency’s brands as if it were the year 2020.For small businesses:So, you’ve read this far because you’re running a small business that needs help recruiting talent. You can reach your talent on social media, as we discussed, but as a small business with a smaller budget than McDonald’s, how do you launch a project like this?The benefits:Geofilters allow you to ultra-localize your search through specific geo-locations, and they’re relatively inexpensive. You can either use the location for specific geographic areas or even specific companies. One company, agency 180LA, used geofilters to find talent that was already employed. They created creative geofilters to target employees at companies like Buzzfeed, Google and Facebook. How to do it. Download the appReach out to inMark Media for branding and marketing tipsLaunch your recruiting campaign!source http://inmarkmg.com/social-media/recruiting-on-snapchat-are-you-missing-out/[...]



Why having a website is important for your small business

2017-06-15T10:59:47.339-07:00

No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it everyday. Still, some small businesses are failing to raise their sales with one simple fix: a website.

Credibility:

More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.

Affordability:

Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.

Accessibility:

Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.



source http://inmarkmg.com/web-development/why-having-a-website-is-important-for-your-small-business/



InMark Media visits Food Bank for Westchester

2017-06-09T12:58:13.733-07:00

Social responsibility is important for inMark Media Group.  Let’s face it, many of us seek a higher purpose in life and giving our time to help others is a way we can all make a difference.  When our CEO, Franco Cabral and COO, Marco Vitolo suggested an office volunteer event I jumped at the chance to coordinate.  After some searching we decided on the Food Bank for Westchester in Elmsford, NY.As I was preparing this post I was surprised to learn that 1 in 6 people in America faces hunger according to dosomething.org.  World of Hunger reports in 2015 an estimated 12.7 percent of US households suffer from food insecurity.  The USDA defines “food security” as the lack of access, at times, to provide enough food for all household members.  According to nokidhungry.org 48.8 million American (including children) live in households that lack the means to get enough nutritious food on a regular basis!  According to Food Bank of Westchester in Westchester County, approximately 200,000 people are at risk of facing food insecurity with 33% of those children and 22% seniors!!! These stats were shocking to me!Food Bank for Westchester is a member of the Feeding America network whose mission is to feed America’s hungry through their network of food banks.  For over 28 years, the Food Bank for Westchester has been leading the fight against hunger in Westchester County by supplying food to soup kitchens, pantries, group homes, daycares, shelters and other local programs.  They acquire, warehouse and distribute to member agencies throughout Westchester County.  Food Bank for Westchester has developed partnerships with local businesses through programs such as:Children’s ProgramBackPack Program which provides children with backpacks that include meals to take home on weekends & vacations.Kids Cafe, which provides hot nutritious meals/snack for children at risk at locations throughout Westchester County.Mobile ProgramsSenior Grocery Program which distributes groceries to senior centers and senior programs.Mobile Food Pantry which brings meals to underserved communities.Fresh Produce InitiativesGreen Thumb, where they purchase fresh food from local New York State farmers.Food Growing Program, working in partnership with local organizations (The Farm, The Farm Co-Ops) to grow fresh organic produce while training the community on how to grow food.On Tuesday, May 16th team inMark arrived at the Food Bank for Westchester’s distribution center at 9am.  Warmly greeted by Volunteer Coordinator Jandery De La Cruz we were escorted to a room with 4 huge containers filled with donated shopping bags filled with non perishables, 2 large tables in the center of the room and about 4 smaller tables labeled by food type.  Our task was to sort donated shopping bags (checking for expiration dates & quality – open or used food was immediately discarded), classify food by type and repack by category.  We jumped right in picking stations and started to work.  Wherever team inMark goes there are always two things: work and fun and this was no different. We joked & laughed and kept with our motto of Having FUN While Getting it DONE!  After about 2 hours we successfully cleared out all of the containers and were led on a tour of the distribution center by Volunteer Services Manager Nancy Lyons.  Nancy explained the history of the Food Bank for Westchester, its need to continue feeding the hungry and the impact and importance of volunteering.  The distribution warehouses food collected from the many partners across the county.  We saw huge piles of food. A freezer with[...]



Free Small Business Mentor Program—NY

2017-06-09T12:58:13.131-07:00

Want success? You’ll need to work. Luckily, there’s some pretty successful people who already learned the ins-and-outs of the economy—and they did it the hard way.

There’s no need to reinvent the wheel. Creating a mentor/mentee relationship with successful business persons can help guide your business to achieve its goals. A mentor’s daily or weekly guidance will greatly improve your ability to manage your business.

When reaching goals, mentors are key. They understand your company’s weaknesses and recognize when your company is strong enough to proceed with risky investments.  Working with an advisor is the perfect route to gaining that same level of understanding and reaching your goals in a paced and innovative way.

New York States’ Empire State Development, an umbrella organization for New York State Urban Development Corporation and the Department of Economic Development, runs New York Business Mentor program, a free resource for entrepreneurs. The program is the first large-scale, hands-on mentoring program for New York State. It’s designed to help small businesses and dedicated entrepreneurs increase their successes.

Here’s how you can lead yourself and your business to a new level of success through the mentor program:

 

Create a profile on New York’s Empire State Development’s website. Fill out your profile like you would on a social media site. Include a description of yourself, your business, and all short and long term goals you have. If you don’t have any, then it’s time to make some!

Find business professionals who are in positons you think will be beneficial to your business. Reach out to the professionals you find and detail your interest in beginning a mentor experience.

Begin the mentoring process. This step is up to you and your mentor. Talk on the phone, exchange messages, or meet in person. Get to know your mentor and make sure they get to know you. Set goals with your mentor and discuss how you wish to improve your business.

 

The New York mentor program is conducted in partnership with Micro Mentor, an online mentoring platform that connects volunteer mentors with entrepreneurs. The program has linked hundreds of entrepreneurs with successful business persons. The relationships have led to successful navigation through businesses challenges for hundreds of businesses.



source http://inmarkmg.com/sales/free-small-business-mentor-program-ny/



Why Supermarket Advertising is more Effective than Ever

2017-06-09T12:58:12.554-07:00

Supermarket shopping behavior has changed for the better and has created direct opportunities for effective, local advertising.Society is changing, and it’s changing quickly. Not just technologically, but socially too. As gender roles change in society, so do gender roles in the household—including grocery shopping. What used to be a primarily one-person job has turned into an entire family task. What does that mean for small businesses? More exposure to more of your target market more frequently.Food Marketing Institute (FMI) conducted a study in 2016 that tracked the behaviors of supermarket shoppers. The institute has conducted studies for over four decades to understand and predict trends of supermarket shoppers. The results of the 2016 study showed a shift in consumer behavior from 2015.Households are sharing shopping responsibilities 3 in 5 households are engaging in some amount of co-shopping, according to FMI.This untraditional consumer trend presents an opportunity for local businesses. With no primary shopper in most households, supermarket advertisements are gaining more exposure. How? Two or more shoppers per household are seeing supermarket advertisements. That’s 200 to 300 percent more exposure than traditional single-shopper households.Benefits for your business? More local exposure for your supermarket advertisement.Shoppers want to eat at home 89 percent of supermarket shoppers believe that eating at home is healthier than eating at a restaurant. AKA, 9 out 10 shoppers are consistently visiting their local supermarkets for meal preparations.Benefits for your business? Consistent repetitive exposure to your supermarket advertisement.Co-shopping is a growing trend among Millennia’s Millennials are the future. They are the new market, the new trend setters, the consumer behavior setters. According to FMI, co-shopping trends in households with more than one adult are growing. In fact, 91 percent of multi-adult households with young Millennials (18 to 27) are sharing shopping. For families with no Millennials? They’re still co-shopping, but 11 percent less than millennial households.Benefits for your business? Millennia’s, who were basically born into technology, prefer supermarkets over shopping online, so why not advertise there?In fact, most shoppers still prefer brick-and-mortar shopping experiencesAlthough technology continues to integrate itself into our everyday lives, it remains an unfavorable alternative to physically food shopping. Only about 5 percent of all supermarket shoppers use online-only retail services. The other 95 percent of supermarket shoppers consistently visit their local supermarkets for their food necessities.Benefits for your business? Targeting your local market, because the supermarket is where they are!Food shopping is nothing new and it’s not going to be anything old soon either. Trends in consumer behavior prove that food shopping is here to stay, and it’s the perfect place for small businesses to advertise their services.source http://inmarkmg.com/supermarkets/why-supermarket-advertising-is-more-effective-than-ever/[...]



Pro Tips to Hash-Tagging

2017-06-09T12:58:11.781-07:00

Pro Tips to Hash-taggingHash-tagging gets your business’s name in “the know.” In a basic sense, it gives you a further reach, and a further reach means more followers.The HashtagLocalFor a small company to make a big impact in a community, it needs to keep online content, especially hashtags, local. That doesn’t mean every hashtag needs to include the town or state you’re operating in, but it should definitely be included in at least a few. It’s all about your audience and target market, how they think and where they are.RelevantIf your service is lawn care, there’s no point posting “#couch #lion #lamp,” right? What would that do for your business? Absolutely nothing. Again, think about what is relevant to your current audience and the audience you are want to target and attract.Out of the captionsHashtags will help you get views, but you also don’t want to annoy the audience you already have. There’s not much worse than a tweet or Instagram post that’s mostly, if not all, hashtags. Use the hashtags strategically. Reply to one of your tweets or comment on your Instagram posts with them, it’s just as effective if not more.ToolsTwitonomy: View the top 10 hashtags of any twitter user. Simply search their twitter handle and discover their frequently used hashtags. Want to know what a successful company in your industry is tweeting? This is an easy way!Hashtagify.me: Another top 10 hashtag tool but based on a key word. Have a post about #art but not sure what related hashtags to tweet with it? Use Hashtagify.me to find out hashtags related to #art.Twitter’s tailored trends: One of the most basic and free tools to figuring out what to tweet. The hashtags in the trending section on twitter are based on your location and who you follow. Your audience is key to your business, so knowing what they’re tweeting and care about will help you develop your tweets.Supported platformsIt’s rare for a social media platform to not support hashtags. However, here are four social media sites where hashtags aren’t just supported–they’re used.Facebook: Facebook is one of the newest social media sites that has added hashtag support. Hashtags link posts to a list of posts, by friends and non-friends, with the same hashtag.Instagram: You can both link to and search hashtags on Instagram. Both will lead to two groups of Instagram posts with that hashtag in it: Top posts and most recent. It will also show related hashtags on the top of the page, a useful tool if you are stuck on other hashtags to add to your post.Twitter: The first social media site to implement hashtags into their site. Twitter tracks trending hashtags, are used by journalists, for government updates, and to cover political and entertainment events. Twitter’s use of hashtags is more of a #livefeed. When searching a hashtag, there are three ways to filter the results: all, top, or people you follow.Pinterest: Pinterest hashtags mark and search for content. Clicking on hashtags in a pin description directs results that contain the same hashtag.source http://inmarkmg.com/social-media/pro-tips-to-hash-tagging/[...]



NOW HIRING Sales Reps

2017-06-09T07:39:17.029-07:00

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Watch video on YouTube here: https://youtu.be/l-rc81QRyjg



Creative Agency in White Plains

2017-06-09T07:39:16.543-07:00

frameborder="0" scrolling="no" seamless="seamless" webkitallowfullscreen="webkitAllowFullScreen" mozallowfullscreen="mozallowfullscreen" allowfullscreen="allowfullscreen" id="okplayer" width="480" height="270" src="http://youtube.com/embed/1QcK6lfUX7Y" style="position: absolute; top: 0px; left: 0px; width: 480px; height: 270px;" name="okplayer">

Watch video on YouTube here: https://youtu.be/1QcK6lfUX7Y



How Emotional Intelligence Will Lead to Success

2017-06-07T07:38:22.950-07:00

InMark isn’t just a company; it’s a team that works thoroughly and efficiently to reach company and individual goals. One of those goals is team bonding and building. It’s a key aspect to the success of inMark and, really, any company, organization, or group that is shooting for the stars. One way inMark Media maintains team relationships is through emotional intelligence.Emotional Intelligence is the ability to react to situations with control, empathy, self awareness and social awareness in a way that maintains relationships, is motivating, and self-regulating. In other words, it’s people skills. Yes, technical skills, IQ, experience using software and job-specific skills are all necessary for employment. But, what truly makes an outstanding leader outshine a good leader? Emotional intelligence.It’s like working outEmotional intelligence requires you to rewire your brain’s innate impulses and habits. Let’s look at an analogy:Say you work out 5 days a week, every week, for 2 years. After two years, you’ve established discipline. You’ve trained your body to act a certain way, to change, and to develop. It probably wasn’t easy in the beginning to leave work and go straight to the gym or wake up at the crack of dawn to get on the treadmill. But, after 2 years these actions feel like the other aspects of your everyday life. You’ve created a habit!That’s the whole concept behind emotional intelligence. The only difference? You’re ‘working out’ your mind instead of your body. Some people are naturally more self-aware or in-tune with people’s emotions, so developing emotional intelligence won’t be a struggle. Others are born into unfortunate situations and have deep-seeded family issues. These people may require more practice and mind training.But, Regardless of our emotional brain makeup, we can consistently learn and develop emotional intelligence through plasticity, a “term that neurologists use to describe the brain’s ability to change” [1]. Over time, these practices will become intrinsic habits.It creates trustUnderstanding and maintaining control of your emotions will help you subdue the urge to act on an emotional impulse. Every human has emotions. They are our first reactions to any situation we are in. Gaining control of our emotions is not pretending they don’t exist; gaining control helps us accept our emotions and work them into our favor. Will you get mad that you weren’t offered the job you had been dreaming about? Probably. Should you slam your fist against the wall 15 times to let that anger out? Probably not.Obviously, that’s an extreme example, but it gets the point across. With emotional intelligence, you understand your emotions, and you’re able to react to situations in a mannerly way. This is especially important for leadership positions. Leaders who are attempting to establish an environment that fosters success and improvement need to acquire employee trust. It’s human nature to be drawn to situations and cultures where we are treated fairly and equally.For all aspects of lifeEmotional intelligence, as a tool and as a way of life, is important to all aspects ofultimate succession. Whether you’re acting as a leader to your employees, a father or mother to your children, or a teacher to your students, an advanced emotional intelligence creates habits that allow you to act properly. ‘Book smarts’ are important. But, understanding the emotions of others creates an environment that fosters productivity and success.Resources:[1]   &nb[...]



5 Localized Marketing tips for Small Businesses

2017-06-05T08:52:31.059-07:00

The desire for local products is booming. Location searches that include words like “near me” “closest” or “nearby” According to Google Trends data, have increased 34 times from where they were in 2011. Of those searches, 50 percent visit a store within a day of their search, and 18 percent make a purchase. A company’s online presence, especially when targeting local costumers, is proportionate to their success.Embrace and promote testimonialsPeople are all about local. A “home-grown” product or service naturally attracts local potential customers. But, only if you can reach them. Testimonials are your way in to the local market.When Sue hires you to paint her house, and then loves the job you did, she’ll most likely rave about your company to her friends. Now, imagine if you asked her to submit a review of your company on your website or Facebook page. Her praise will turn from a few local friends to a few hundred Facebook users.Reviews are basically free advertisement. Even if you receive a bad review, a quality, well worded reply can turn the review into your favor.Create SEO contentLocal content is local views which are local customers. Sounds simple, but if one of the three are absent, then so are the other two. To get the costumers you want, you need to answer the questions they have. Their issues are your issues.Sue’s Painting company wishes to improve her site views. To do this, she wants to post SEO content to her page. So, she goes to her followers on Instagram, Facebook, and Twitter and asks “What questions do you have about paint brands?” or “What questions do you have about using primer?”When Sue gets costumer questions, she writes articles that answer their concerns. This will generate more views, which in turn generate more sales. Make sure the articles are interactive and easy on the eyes. See Tips for SEO Writing for more information.   Stay active on social mediaAccording to Pew Research Center “around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” In total, about 69 percent of Americans use social media. That’s over half of all potential markets. Obviously, social media activity is important, but localizing your activity is a whole different battle.Local hashtags on Instagram and Twitter can help with exposure. If you’re trying to promote your business to the local White Plains, New York market, you might want to use hashtags like “#Westchester” or “#WhitePlains.” Social media is free to use, so check out what hashtags your competitors are using, too.Geotags are another tool that will increase the success of your social media content. Geotagging, according to Social Media Examiner, “is the process of attaching geographical data to photographs, videos, websites, status updates and even emails.” It can be done on multiple social media platforms, including Facebook and Instagram. Having a Geotag for your company lets other social media users tag your company’s location in their posts, too. AKA, even more exposure to your company!Advertise to your potential market onlyIf your target market are women aged 15 to 20, why would you advertise to 70-year-old men? The same goes for location. If your market is local, then target local. Promoting your business in a newspaper that spans multiple counties and states is a waste of your time and your money. Will costumers 3 hours away actually travel to your dental practice? [...]



Website Design - Creative Agency, inMark Media in White Plains, NY

2017-05-31T12:57:10.066-07:00

frameborder="0" scrolling="no" seamless="seamless" webkitallowfullscreen="webkitAllowFullScreen" mozallowfullscreen="mozallowfullscreen" allowfullscreen="allowfullscreen" id="okplayer" width="480" height="270" src="http://youtube.com/embed/7dH8UxtKnQo" style="position: absolute; top: 0px; left: 0px; width: 480px; height: 270px;" name="okplayer">

Watch video on YouTube here: https://youtu.be/7dH8UxtKnQo



Supermarket Advertising — The Only Exclusive Advertisement

2017-05-30T11:09:46.434-07:00

Supermarket advertising is exactly what it sounds like: advertisement in supermarkets. The in-and-outs of traditional advertising can be difficult to figure out, especially for small businesses whose budgets are not as developed as larger companies.Even with proper planning and an adequate budget, a company can spend months working on an ad campaign only for it to get lost among its competitors. Competition is the devil to any company. It’s what drives away consumers and decreases sales.That’s why supermarket advertising works—it’s exclusive.Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertise in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors advertisements will outshine yours. The only focus is your advertisement’s quality.Why exclusivity? Because inMark cares. We care about our clients and their successes.InMark’s supermarket advertising products:Brand BinsBrand BarsBrand BenchesCart CorralsWelcome Center Brand BinsThink about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind. Brand Bars An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers. Brand Benches        If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down. Cart CorralsA potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral. Welcome CenterObtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket.Advertising isn’t easy, but inMark makes it easier. Our supermarket advertising programs allow companies to exclusively advertise their businesses to their local markets in their local supermarkets. If you or someone you know is interested in our services, call or visit our website for more information about our programs.source http://inmarkmg.com/supermarkets/supermarket-advertising-the-only-exclusive-advertisement/[...]



InMark’s Tips for SEO writing

2017-05-30T08:57:27.527-07:00

InMark’s Tips for SEO writingJust as inMark is a business, so are search engines. That means they want to make money.  But, that won’t happen by promoting unprofessional sites to the top of consumer searches. Search engine web crawlers track what users want to read. That means conversational, clear and concise articles will ultimately win the race. Content that is difficult to understand will create nothing but failed views.1. Focus on the “goings-on” of your article- One of the most important components of your SEO article is your material. Whether you’re trying to get to the top of the search or not, content should be your number oneRepeat: Keywords should be repeated 4-8 times, but don’t over-stuff your story with them. Some web crawlers will mark you negatively for overusing keywords.Introduce: Introductions and conclusions are essential to the success of your SEO article. Introductions should include a brief summary to the story and conclusions should repeat the key aspects of your article.Check: Misspellings and bad sentences will severely decrease your views. Web crawlers can’t read poorly worded sentences and grammatical errors. Even if they could, they wouldn’t promote poorly written content to the top of searches.Graphics: Photos, sidebars, graphs and charts are all added bonuses that will increase the views on your page.2. Use authoritative sites- cautiously but consistently.Hyperlinking: Hyperlinks are your friends, especially if you are linking to highly respected and valued sites and articles. Authoritative outside sources are imperative to getting your article to the top of a search.Three: Link to at least three relevant pages in each of your stories.3. Format your content- The longer people stay on your page, the more likely they are to search around. Lists keep people focused on the keys of your article. They’re easier to understand and cause less stress for the reader.Subheadings: With SEO writing, lists are your best friend. Lists should include subheadings and bolded headings. They tell the reader what each section is going to explain.Bold: Make the subheadings stand out. It’s easier on the reader to figure out what sections to read.Numbers: Lists with numbers get clicks. When using numbered lists, use odd numbers. Odd numbered lists get more views.4. Headlines that get to the point- A failed headline is a failed article. If it doesn’t get to the point, no one will click on it. Make them clear; make them keyword loaded.Character rule: Headlines are the most important words in your article. But, that doesn’t mean there should be a lot of words. Keep headlines under 65 characters, because search engine web crawlers won’t index anything more.Active: Stay in the active voice and use concrete keywords that people would actually search. Think about how you would use search engines. Most people use fragments to enter a search. That’s why keywords are so important.Front Load: Most relevant words should always come first.Clear: Cleverness doesn’t win here. Clarity and accuracy are the most important components of a successful SEO headline.SEO content is important to the online success of businesses big and small. However, many fall short when they attempt it. Keep your headlines clear and concise, format your article into lists, employ subheadings (especially bolded ones) and link to authoritative sites. Follow these key tips and your business may be a succes[...]



InMark Media Welcomes Photography Intern Tara Murphy

2017-05-26T11:59:08.593-07:00

InMark Media is pleased to welcome, Tara Murphy, one of inMark Media’s first and newest Photography Interns. Tara is currently going to be a senior in the fall at Manhattanville College, located in Purchase, NY. She is driven to continue pursuing a career in the Photography field while studying to get her degree in  May 2018. Her double major in digital media production and studio art make her a strong asset to the inMark Media team.

Tara is a driven, creative, and dedicated student who has many goals in mind. Not only does she attend Manhattanville College as a full-time student with a 3.7 GPA, she is also their intern photographer for their Office of Communications on campus. In her spare time she also teaches Ballet, Modern, Jazz and Irish dance at the Pound Ridge School of dance. She states, “Staying busy and constantly learning is what keeps me going and motivated, I always want to be doing something to better myself, my community, or the people around me in any way possible.” While staying busy this summer at inMark Media, she will also continue to teach dance, intern at Faviana International in Manhattan and work on her own photography freelance business, Taralaurenarts.
At inMark Media, Tara holds a very important responsibility. She is constantly planning new photo shoots and designing layout ideas for our social media. Moreover, Tara appreciates being able to work with such creative talented people. She expresses how open, collaborative and driven the team is and how she loves the relaxed comfortable work space. With that being said, Tara feels inspired by being around the team and able to approach each of them with no problem. She feels that “The team wants you to get involved, voice your opinion and make things happen. Not only do they want you to add to their company, but they want you to take away and learn as much as possible from your experience here.”


source http://inmarkmg.com/inmark-news/inmark-media-welcomes-photography-intern-tara-murphy/