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Updated: 2018-02-16T05:54:02.030-08:00

 



Utilize Facebook Advertising!

2018-02-16T05:54:02.169-08:00

Picture this, you just spent 30 minutes looking for a leather jacket on your phone. You didn’t find anything you like so you start browsing through your Facebook news feed. You spot an ad that you think is directly targeted to you because it was a leather jacket the caught your attention.

Well it was targeted to you. Someone handling that Facebook ad specified their target market to reach your device. And you clicked on it and continued to buy your desire jacket! Everyone wins. 

Flexibility

As a business owner it would be smart to utilize this kind of advertising to get the best return on investment. Using Facebook ads, you are able to manage your daily limit spent on advertising and update your ads as you please. So, if one is not working, you can try another. With plenty of different ways to make your ad unique, the possibilities are endless.

With so many ways to create your ad, it can also be confusing. If you don’t know what you’re doing you may as well throw your money out the window. It is difficult to create an ad that generates a return on investment that is beneficial to your business.

Setting Goals

Or maybe, you don’t need actual sales. What if you just want some reach, or awareness of your brand. Facebook allows you to choose goals you’ve set yourself within the list they offer. Divided into 3 main categories, awareness, consideration, and conversion. Choose what you want your ads to focus on and continuously test them.

Pictures Attract

Witty, attention-catching headlines and text can only do so much. People like to be enticed with visuals. Whether it is a still, or motion graphic, a visual will likely be the missing piece to a good ad.

This is where WE can help You! Contact us to manage your Facebook ads and for any other agency services you may need.



source https://inmarkmg.com/social-media/utilize-facebook-advertising/



Why You Should Like to Sweat

2018-02-14T06:50:35.481-08:00

Our bodies are made to sweat. You can sweat doing any activity. Whether it is walking, running, eating hot food, or even getting a little too excited about the topic of conversation.

Some people sweat more than others, these people will break a sweat by putting clothes on. But others, have to work hard for that sweat and that is even better because they are exerting their body for it.

However it is that you sweat, don’t be grossed out by it. As long as you shower after, sweat is very good for you. Take a look at some of the benefits of sweating! 

Get Rid of Toxins (image)

Had a long weekend of drinking and partying? Too much to eat? Sweating can replace the detox plan you initially thought of doing. There is nothing more natural than releasing toxins through the power of sweating out of your pours.

Regulate Body Temperature (image)

Why else do you think we sweat when we’re hot? Eat a Peruvian puff pepper and see how much you sweat. Sweating prevents us from overheating anytime our body temperatures rise. This could be from working out, hot weather, or hot food. If we didn’t sweat, we would easily get dizzy, and/or lose consciousness. Worst case scenario, you are dehydrated and not sweating, you’re more likely to get a heat stroke.

Feeling Under The Weather? (image)

We all get sick, and most of us rush to take antibiotics or other prescribed medicines. Ever hear someone telling you “just sweat it out”? It is because sweat carries some antibiotic agents that can rid your body of invaders.

That Feel Good Feeling (image)

After working out and sweating with the proper exertion your body releases endorphins that make you feel amazing after a good sweat. You feel a quick rush flowing through your body after a good sweat and you’ll be even happier knowing you did something that wasn’t sitting on the couch watching tv.

Poppin’ Zits!

Open up your dirty pores through sweating to release the bacteria on your face that causes pimples. Once you’ve finished sweating, be sure to clean your face! If you don’t then you’re just creating more zits, you don’t want that now, do you?

(image)



source https://inmarkmg.com/inmark-news/why-you-should-like-to-sweat/



Why You Should Like to Sweat

2018-02-14T06:40:21.857-08:00

Our bodies are made to sweat. You can sweat doing any activity. Whether it is walking, running, eating hot food, or even getting a little too excited about the topic of conversation.

Some people sweat more than others, these people will break a sweat by putting clothes on. But others, have to work hard for that sweat and that is even better because they are exerting their body for it.

However it is that you sweat, don’t be grossed out by it. As long as you shower after, sweat is very good for you. Take a look at some of the benefits of sweating! 

Get Rid of Toxins (image)

Had a long weekend of drinking and partying? Too much to eat? Sweating can replace the detox plan you initially thought of doing. There is nothing more natural than releasing toxins through the power of sweating out of your pours.

Regulate Body Temperature (image)

Why else do you think we sweat when we’re hot? Eat a Peruvian puff pepper and see how much you sweat. Sweating prevents us from overheating anytime our body temperatures rise. This could be from working out, hot weather, or hot food. If we didn’t sweat, we would easily get dizzy, and/or lose consciousness. Worst case scenario, you are dehydrated and not sweating, you’re more likely to get a heat stroke.

Feeling Under The Weather? (image)

We all get sick, and most of us rush to take antibiotics or other prescribed medicines. Ever hear someone telling you “just sweat it out”? It is because sweat carries some antibiotic agents that can rid your body of invaders.

That Feel Good Feeling (image)

After working out and sweating with the proper exertion your body releases endorphins that make you feel amazing after a good sweat. You feel a quick rush flowing through your body after a good sweat and you’ll be even happier knowing you did something that wasn’t sitting on the couch watching tv.

Poppin’ Zits!

Open up your dirty pores through sweating to release the bacteria on your face that causes pimples. Once you’ve finished sweating, be sure to clean your face! If you don’t then you’re just creating more zits, you don’t want that now, do you?

(image)



source https://inmarkmg.com/inmark-news/why-you-should-like-to-sweat/



Learn to Practice Mindfulness

2018-02-13T06:10:15.445-08:00

Sometimes, we get so caught up with completing tasks and meeting deadlines that we don’t take the time to appreciate our progress. If you know that you are the type of person to rarely take time out of your week to devote to yourself, you may want to consider small ways to implement mindfulness into your work day.

What is Mindfulness? According to mindful.org, “Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us”. By focusing on mindfulness, specifically within the workplace, you can both de-stress and remain productive. The following tips will help you recharge so you can get even more done.

Focused Breathing

When you transition between tasks, practice a breathing exercise. Focused breathing will not only provide more oxygen to your brain, but will also ease your mind and clear it from your many racing thoughts. Don’t know a breathing exercise? Inhale, hold, and exhale for one count of four each. Once you done that, repeat the process but add another count of four until you reach 16 beats. This exercise really makes you pay attention to your breathing.

Unplug When You Can

At work, it’s almost mandatory to use technology in some sort of capacity. Whether it’s designing or answering emails, odds you are you are likely to spend the majority of your day on the computer. While technology has advanced our form of communication and increased efficiency, it’s important to use everything in moderation. When walking to meetings, eating lunch, or even commuting to work, try to refrain from using technology and use that time to pay attention to your body in the moment. Notice your breathing patterns, listen to your heart beat. Do your best to think in the moment.

Take a Walk– Not a Hike!

In between tasks, don’t be afraid to get up and walk around your office, building, or nearest parking lot. Pay attention to the pace, the stride, and the feel of your walk. Play around with these factors as well to add some variety. Small things like this may seem silly, but they will give you an overall relaxed piece of mind that will reset your focus and improve productivity and mood.

By practicing these simple actions, you will practice more mindfulness in your day. Do so, and it will result in a more relaxed and stress-free state.



source https://inmarkmg.com/culture/mindfulness-in-the-office-2/



Recipe to a Great Ad: Location, Traffic, And?

2018-02-12T14:05:42.772-08:00

When a small business has a goal to attract local markets, it can sometimes struggle with knowing exactly where that market is. Yes, it is local, but local can be a pretty broad word. Consumers’ behaviors can change weekly, if not daily, so it may be hard to predict the actions and locations of a small business’s target market.

However, one thing that remains constant in essentially every demographic across most markets? The need for food and the need to go food shopping. There is nothing more central in local markets than the neighborhood supermarket. Supermarkets give businesses, basically, all the key ingredients to a beautiful recipe: the location, the consumer traffic, all that’s missing? Exposure!

Supermarket advertising is the most effective form of localized brand advertising. It distinguishes companies and brands from nonlocal or even local competition. The continuous advertising repetition and exposure creates a consumer/company brand loyalty that is strictly incomparable to any other form of advertising.

Need more proof?

1. The repetitive nature of supermarket advertising creates a subconscious yet strong brand/consumer connection.

The average supermarket shopper visits the grocery store about 2.2 times per week. That equates to, almost, 3 exposures of your ad per customer per week. At 3 exposures per week, there is very little room for the costumer to not notice your ad or brand.

2. Consumer’s prolonged shopping experience means more time exposing your brand to your target market. (A lot more than a 30 second commercial or newspaper ad would.)

The average supermarket shopper spends around 41 minutes at the supermarket—per trip. 41 minutes, at 2.2 times per week, means your company and brand will have an average exposure time of 90.2 minutes per costumer every week.

3. Supermarket shoppers are 90% more likely to visit the same supermarket year round than they are to visit multiple supermarkets.

Essentially, it’s almost guaranteed your target market will stay put. It’s just up to you if you’re ready for an investment that will multiple your brand recognition.

Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Supermarket advertising guarantees repetitive, targeted and local exposure. If you’re a small business owner and want advertising that actually works and is exclusive to YOUR community, contact us at inMark Media and we can answer your questions or get you started!



source https://inmarkmg.com/supermarkets/an-easy-way-to-target-your-local-market-2/



Is Your Website Helping Your Business?

2018-02-09T06:18:27.985-08:00

No matter how small your business is, a website is completely necessary. The power of word of mouth through consumers and their friends is a major tool for businesses. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.Who you areWhat does your business stand for? What does your business do? What are your missions for your own business and the industry?These are all questions that potential customers may have, and your website should clearly have the answers!While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research.And, if you don’t have the answers for their questions, they might move on to your competition. Location, location, location!Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.Some may need their product by a certain date, others will want to come into your store location, even more may want to figure out shipping costs.If a consumer can’t find your location anywhere, you may be losing sales without even knowing it.Let’s talkYour website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.) Easy-to-read copyThink of a website that you would use. The most impressive ones have very little copy on their home page.While this may vary depending on industry, limiting the information you throw at your potential market will hopefully increase their site-time.Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand. A feedback sectionConsumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service. Something to doYour website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers. Why?When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and they click on it.If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.More people are using the internet everyday. The number of daily users keeps growing, and will continue growing, as internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to us at inMark Media. We would love to answer any questions or work on a strong responsive website for you and your business. Below is an example of our work for a local restaurant in Westchester. [...]



Follow These 5 Steps For a Better Morning!

2018-02-07T06:16:16.773-08:00

Personal growth is to success as water is to the ocean. The more water there is, the bigger the ocean is. The more personal growth you achieve, the more success you’ll achieve.Personal growth is so great because no one else can do it for you. It is simply up to you to create a mindset that fosters self-development.Yes, some people are born into money or a successful family, but success, especially in self-development, means more than monetary funds. Truly successful people find an impeccable balance between work, social, and familial life. However, it will take practice and habits to develop such success. Luckily, there are five habits you can begin instantly (and without dropping a single penny) that may lead you on a path to intrinsic and external success.Make your bedIt’s the first task you complete that will positively affect your mindset for the rest of the day. It may seem like a small task that is too superficial or minuscule to make much of a difference, but in fact that’s completely untrue. Its minuteness is exactly what makes it so spectacularly powerful.The Power of Habit author, Charles Duhigg attributes productivity with bedmaking. In his highly acclaimed book, he states “making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.” One of the most important parts of a bed-making habit, is that it starts at the beginning of your day, Duhigg suggests. He calls it a “keystone habit,” because it creates a spiral effect of productive behavior.In his famous address during the 2014 commencement at the University of Texas, Navy Seal William H. McCraven, addressed the crowd of graduates with a simply proposition: make your bed, and your will succeed. Specifically, he advised “If you want to change the world, start off by making your bed. If you make your bed every morning, you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task, and another, and another. And by the end of the day that one task completed will have turned into many tasks completed.”Eat breakfastAnd… not just any breakfast. As the saying goes, this meal is the most important meal of the day—and for good reason.Your body was just on complete mental and physical shutdown for 6-8 hours (or maybe less, if it’s a stressful week). When you wake up, you are essentially rebooting your entire system. Breakfast helps this transition. A nutritious balanced meal will give your body the energy it needs to begin the day. And not just your legs to walk to your car or your arms to blow dry your hair, it will give your brain energy to focus and concentrate throughout the day!MeditateTake a moment to be with yourself. A daily meditation habit can lead to reduced stress and anxiety, a clearer and more precise focus, and a greater sense of self-development. Completing a meditation session upon awakening allows your mind to flow free of distractions. It is one of the few moments in your day that will help you reconnect with your inner self and inner passion—the one thing that will determine success.Write down three goalsGoal setting is an imperative part of personal growth. Without goals and proper planning, no true success will come to fruition (except for extremely lucky and rare situations.) Like meditation, writing when your brain is beginning to reboot will allow a clear flow of thoughts. It is the truest form of your self, before your thoughts are altered and steered by distractions.Write down three things you are grateful forThe most important part of a successful life is to understand and be grateful for the present. Staying present in the moment will aid your ability to process situations thoroughly and realistically, while allowing you to understand the impact it will have on the future. After you write down [...]



White Plains Full Service Agency

2018-02-06T06:01:22.906-08:00

As a small business in Westchester, NY it may be hard to develop your brand with so much competition in your area. You want your business to STAND OUT when someone comes across it on the web. Your logo, your website, and even your social media plays a big role in your branding. If your branding isn’t the best, the results (or lack of) will show in the long run. Your business may have a good ad on television that brings in a few instant sales, but a strong brand will have a greater return for a long time. People sometimes buy because they are tempted to (by an ad or friend), but the big sales come from your customers who believe in your product and your image. You’re in luck, on top of Supermarket Advertising, we at inMark are also a full service agency! Working out of our headquarters in White Plains, we bring a team of talented individuals who work everyday to ensure our clients are satisfied with their branding. What We OfferBrand DevelopmentWhen growing a business, building a brand is more important than the money you spend on your actual product. People relate to brands in one way or another. A customer can be looking to purchase a generic shoe brand, but come across the Nike brand. Everything he or she previously thought goes out the window, and the customer now goes for the more expensive pair, all because of Nike exceptional brand development. Think of it like planting a seed of awareness, by nurturing it your business will grow along with it.Logo DesignYour logo is your business and your business is your logo. Our graphic designers can revamp your branding campaign with a custom made logo that you will love. Your logo is directly tied with your business, and the most well known brands don’t even have to say anything because of the traction of their logo! Just look at Apple. Check out this logo for a local mechanic shop GT Auto Tech!Website DesignCreating a website for your business in this day and age. People like to look at clean, professional websites when purchasing a service or product. A lot of businesses do have websites, but are they appealing AND responsive? Websites aren’t just for computers anymore, customers have access to the web on their phones. Ensuring your website is responsive on more than one platform is a guarantee we abide by. On top of appealing and responsive, your website can be used as an ecommerce to sell without coming into contact with your customers! To the right is a website designed by our team for a local restaurant called Tesoro D’Italia Restaurant.  Social MediaApproximately 70% of Americans use social media, according to Pew Research Center. That is an untapped market if you aren’t already taking advantage of it. Even if you are, social media is not easy to run for a business. Consistency and quality posts are key. Allow us to create and schedule content, while strategically following prospective customers, and maintaining a brand and voice across multiple platforms. These include Facebook, Instagram, Twitter, and more.CopywritingI would be lying if I told you your words don’t mean anything. They do! Especially online when it is your only way of communicating to your customers. You may purchase packages of email campaigns, website copy, and blogging. Whatever it is that your business needs, we can do!PrintingA business card, flyer, or brochure is usually the first impression of your business and brand your client or potential hire will receive after speaking with you. Let our team of graphic designers create custom and professional branding materials for you to take where ever you go.Every business needs work on their branding. Your small business can be the most well known in Westchester by coming to your local White Plains Full Service Agency! Contact us at inMark Media and we can get started on what is best for you! source https://inmarkmg.com/web-developmen[...]



Supermarket Advertising: What You Get

2018-02-05T06:25:03.323-08:00

It’s important to understand the type of result you gain from investing in Supermarket Advertising. It is not uncommon to hear the ‘doubters’ question how exactly Supermarket Advertising is effective.The problem with assuming its ineffectiveness lies in the misconception of the purpose Supermarket Advertising serves. Luckily, we’re here to break down those misconceptions and reveal the truth behind the effects of Supermarket Advertising!

Direct-Response Marketing

Odds are that when you ask people outside of advertising what kind of results a good ad should have, they will often describe the effects of direct-response. When you hear direct-response you think of conversion. A Direct-Response focused-marketer will want to offer something in exchange for something else. While conversions are typically higher with direct-response focused advertising due to the nature of the ad, it does not do well in bringing in the metrics for response-rate. The truth is that Direct-Response only taps into the consumers ‘buy’ mode. In reality, effective and efficient advertising taps into ‘buy’ mode, as well as awareness, branding, and others.  

Brand Marketing

Brand Marketing is the sector in which supermarket ads are the most effective. The goal of a supermarket ad is not so much to sell, but to inform. When a company focuses on branding, they understand that the objective of the ad is to aid the client in choosing one company or individual over another. By utilizing Supermarket ads, the company or individual investing understands that they are making their services recognizable by having consumers repeatedly observing their ads in a space that they visit at least 2x a week. Then, when it comes time for the consumer to use a service or provider, the likelihood of choosing the Supermarket investor over their competition is higher because that consumer will have built a subconscious relationship with that provider. Branding brings overall awareness to a company which is vital for public relations, social media, and many other sectors within running a business.

As quoted by marketing expert Jason Falls, “Think of the two types of brand communications like this: Direct-Response Marketing helps people buy. Brand Marketing helps people choose.”

However, something worth noting is that Brand Marketing can also be used to get people to buy once you have established a relationship with the consumer where they chose you over others. Basically, you are more likely to get customer retention through Brand Marketing than with Direct-Response Marketing. Contact us at inMark Media and ask about our Supermarket Advertising opportunities near you! Space is limited! 



source https://inmarkmg.com/supermarkets/understanding-supermarket-advertising-2/



Social Media: Starting A Campaign

2018-02-02T06:32:14.221-08:00

Are you a small business owner attempting to develop your brand? Looking for different ways to haul in customers or leads? Unless you live under a rock, with no access to WI-FI then you have no excuse on at least familiarizing yourself with the different platforms of social media. Having a strong presence on social media may have been the deciding factor for a consumer who just chose your business over your competitor’s, because of your exemplary use of social media. As a small business you may see no need for a strong presence in social media, but the opportunities are endless. Grow your brand across several platforms to reach your target audience, create leads, and convert them into customers. Let’s go through some steps to get you started, of course if you don’t have the time to keep up with your social media accounts, we at inMark Media can handle them for you!Step OneDecide on the platform that is best for the goals you set and the market you wish to reach. There are many different platforms to use. You are not limited to one and one only, but try to stay as consistent as possible on the platforms you decide to use.Facebook:  “Facebook remains the most popular social media platform”. This is important to know when you want to utilize a platform for its reach. Although 62% of Facebook users are 65 or older, you can still implement a good strategy for ad utilization if you’re target market is in the ages between 30 to 64. Everyone from your teenage children to your grandparents use Facebook.Instagram: If you were really under that rock, you wouldn’t know that Facebook purchased Instagram only to expand ever more. Instagram is a great platform for posting visuals and engaging content. If you know this the kind of content you will be posting, go with the sure platform and post on Instagram.Twitter: Twitter is in its own league. Doesn’t have the same clout as Facebook or Instagram, but can still hold its own. With more millennials using this platform, the right tweet can catch fire and reach the timeline of many users at once. With the option of posting a tweet using words, photos, videos, articles, polls, and more, being versatile is your best asset. “32% of internet users aged 18 to 29 continue to use the service.”  Twitter has also become a place to catch up on news or trending topics, and starting your own hashtag.LinkedIn:  This one isn’t for everybody. This how professionals can market themselves, or their business to other professional’s you think would be a great fit for your company. If your goal is to partner up with another business, LinkedIn is a great way to get your name out in the professional world.Step TwoCompleting your profile for whichever platform(s) you are using is vital for the first impression a lead gets when clicking on your page. This is where people go read your bio, see what you are about, check out your profile pic, and make their initial assumptions of your company. Is this company professional? Are they working towards something? Whatever it is, it is important to be consistent with your branding throughout the various platforms you use.Step ThreeYou’ve chosen your platforms, signed up, and completed your bio…now what? You can start with inspecting the pages of your competitors. Find them on social media and see what they do good, what they do bad, and mold a campaign. A campaign consisting of strategic posts, timing, following, and engagement.Step FourYou can have the most eye appealing page in the world, but if you don’t have the right followers viewing it doesn’t do anything for your business. Follow people you wish to do business with, powerful leaders and influencers in your field, people who follow your competitors, anyone who…a) Post Content You Can Share With Your Fo[...]



Did You Drink Enough Water Today?

2018-01-31T06:02:09.617-08:00

If you can answer that question honestly with a Yes, then you are on the right track. You can tell if you’re not if your pee is saturated with color, or if it is clear, like the toilet water you are peeing into, you’re a rockstar! 

You know you’re drinking enough water if you go from always tired, consistent headaches, and unhealthy skin, to full of energy, head held high, and clear skin! The amount of water in the human body ranges from 50-75%. The average adult human body is 50-65% water, averaging around 57-60%. The percentage of water in infants is much higher, typically around 75-78% water, dropping to 65% by one year of age. The fact that we are made up mostly water is more evidence that we need to feed our bodies water consistently.

How much water should we consume on the daily? This number is very tangible, it has many variables. How old you are, how much exercise you’re doing, your age, everything. So how do we find out how much water we should be drinking? Here’s an answer I got from Mayo Clinic.

“The National Academies of Sciences, Engineering, and Medicine determined that an adequate daily fluid intake is:

  • About 15.5 cups (3.7 liters) of fluids for men
  • About 11.5 cups (2.7 liters) of fluids a day for women

These recommendations cover fluids from water, other beverages and food. About 20 percent of daily fluid intake usually comes from food and the rest from drinks.” (image)

This a good number to start at. But most people can hydrate themselves based on how dehydrated they feel. Others will never know that they are getting drowsy because of the lack of water intake. So my question to you is, did you drink enough water today?

 

 

 



source https://inmarkmg.com/culture/did-you-drink-enough-water-today/



Why A Clean Work Space Benefits Everyone

2018-01-30T06:02:43.382-08:00

The last thing on your mind as a small business owner that is doing everything possible to keep your business running, is keeping your work space clean. You may forget to clean every once in a while, but why should you make it habit? 

A clean work space benefits everyone in your office or facility. Here are a few reasons how it can help your business.

Find Everything You Need!

When your work space is neat and clean it is easier to remember where you put your important files or your favorite pen. Whatever it is, it will be harder to find when your work space is messy and disorganized. We’ve all heard a variation of “it’s my mess, I know where my stuff is”, but lead by example and promote a clean environment so there is no room for misplacing important belongings.

A Clean First Impression

It is important to leave a “clean” first impression on your clients and prospective employees. You wouldn’t like to walk into a room that looks like this… (This is dramatization, I hope you never walk into a room like this)

(image)

If you did you probably wouldn’t want to do business with this person or purchase their services. Same applies to the people walking into your place of work. Keep your work place neat and clean and you’ll impress everyone who comes in the office.

Good Branding

Adding to the first impression you set for new clients and employees, consistent cleanliness can help with your branding. Some people spend thousands of dollars for new branding campaigns. What is better than getting it done for free? When people think of your business you want them to know you are clean. Cleanliness in the mind of the consumer is directly tied with success. They will probably choose to do business with someone who is clean with their business.

Employee Attitude (image)

You won’t be the only one walking into their office with a smile on. Your employees will be happier. Coming into an organized desk and a clean environment can make you feel refreshed. Every day is a new day. If it was disorganized and cluttered, you may be slowing down the productivity of your employees because who wants to spend 8 hours in a place that is unclean? An organized environment can directly result in better productivity from your employees. Keep everyone happy and work clean!

 



source https://inmarkmg.com/culture/why-a-clean-work-space-benefits-everyone/



Supermarket Advertising: Get With The Program

2018-01-29T06:17:25.864-08:00

If you haven’t already heard of inMark Media’s Supermarket advertising program, continue reading to get with the program! Our program consists of many products that will enhance the brand recognition of your small business in your local community. Targeting every moment a customer is shopping, ranging from the start of their experience with welcome centers, and ending with brand bars. Our team is filled with experienced graphic designers that will do everything they can to create an outstanding advertisement that you enjoy and is appealing to the hundreds of shoppers in your community. It doesn’t matter who your target audience is, as long as they go to a supermarket for their groceries, we will reach them. With a cost effective rate it is a no brainer for businesses that want to ensure their advertising budget is being used at its full potential.On top of exceptional delivery, we pride ourselves on exclusivity. How many other businesses are advertising the same product or service on the same publications as you? How many other businesses are advertising on the same TV channel as you? How can these advertisements guarantee that the audience will see YOU and ultimately choose YOU. That is how we separate ourselves from our competitors. We offer advertisements for a couple of different businesses, so you don’t have to compete with your competitors.Here is a list of our product line.Brand Bars An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Focusing on growing brand awareness for a small business within their community, the brand bar is sure to deliver recognition and exclusivity. Brand Bins Think about it. Most people go to supermarkets for an extended period of time, and the chances of them having a bottled beverage, receipt, or something to throw out is in our favor. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind. Brand BenchThese are for those shoppers that are shopping for an extended time and need a break, or those who are waiting for their ride home. Brand benches have more than enough space to make your ad stand out for everyone that walks by. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down. Digital Screens Grocery TV Network’s 32 inch high definition screens are mounted just above the product displays in every other checkout lane. The TV  draws the attention of customers with vibrant motion graphics on each TV creating a “video wall” across the front end of the supermarket. You won’t have to worry about your business being the center of attention!  Cart Corrals A potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral. Shopping Carts Placing your ad on a shopping cart your business is guaranteed to travel with a shopper for an average of 41 minutes a trip! That is a lot of time to be exposed and make an impression on your audience.Welcome Center Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome ce[...]



Great Ideas Should Be Shared!

2018-01-26T06:08:16.390-08:00

When one has a brilliant idea it becomes worrisome to some to want to partner with larger companies in fear of having the idea stolen. It could be difficult to come up with a great idea when you know very little about how to start a company. You could have a wonderful idea conjured up and believe it to be a successful idea, but there is a great difference between coming up with a great idea and making it a reality. However, keeping an idea to yourself is something that every entrepreneur should avoid.

At the beginning, getting feedback from your family and friends is an important step not to be skipped; the simple act of explaining the concept of the business to people you hold near and dear could reveal issues that could have been avoided or could bring about new ideas. Once you have a solid business model you will surely be on the hunt for a business partner and potential founding members of the team to help you on the long journey, as well as possible investors and the attention of the press.(image)

Remember to make time to network with others in the industry you are trying to breach. This can be invaluable, especially if you can find a mentor along the way. Having someone with relevant knowledge to bounce ideas back and forth with and guide you in the right direction is a key to success. A good mentor can create a connection with other companies and individuals and also guide you on what to share and what to keep to yourself.

The key is to always remember that when you share your idea, make sure you are always in the best position to capitalize on your success. Remember that even if you have a prosperous company in one country, there may be another in a different country that could stifle your success. However, it’s worth running the risk because keeping an idea to yourself impedes your growth. The possibility of developing a company from the ground up on your own is remote; but with help from others, the process will speed up. Not to mention, someone else might be developing the same idea, and could beat you to it if you are not prepared with a team to move things along.

(image) Although it is not recommended that entrepreneurs go around sharing all of their ideas, it’s good to remember that discretion should not be the cloak that covers all you are working on. Knowing how to share and what to share is a skill that can be learned. Until then, finding a mentor that can help guide your decisions is a great first step. Sharing your ideas with that person will be a liberating experience.



source https://inmarkmg.com/culture/great-ideas-should-be-shared-2/



Setting Yearly Goals Using The 4 F’s

2018-01-24T06:10:02.785-08:00

It feels great going into the new year with a clear list of goals or a goal. But, how do we create a set of goals that we actually will commit to and fulfill? We can do this by a process of looking into one’s self and finding what makes us go. What puts fuel in our drive. Our four F’s are Facts, Feelings, Focus, Fruits. To really find out what drives you go ahead and start with the first F of the four.

Facts:

It is literally that, what are the facts about yourself that you know. This could be anything from my waist size is 34, to I don’t spend enough time with family or friends. When working on facts, pinpoint what you want to work on and state the facts of how it is now. So if I want to work on my eating habits, some facts would be that I eat whatever I want when I want, I don’t eat vegetables, and I consume a lot of carbs.

Feelings:

Now this is where it starts to get intense. Really go deep and as raw as possible. Self reflection is key to finding what pushes you. Based on the example I stated earlier, here are how I would feel about those facts. I feel good while I am eating, but after I eat I look at my stomach and feel that I can do better for myself. I feel tired after I eat so many carbs and feel unhealthy when I don’t eat vegetables.

Focus:

What are you going to do to change how you feel about these facts? This is your focus. In the case of the examples above, I would change this by starting a meal prep, eating vegetables even if I start with one vegetable a day. Focus on your goal and how you feel about the current facts and you will want to push yourself.

Fruits:

Reap the fruits of your labor! Once you reach your goal, don’t just settle and quit. Keep going, you’ve gotten this far and you can keep going forward. It damn sure feels good reaching your goal, so this is where you get to enjoy what you’ve been working towards. TRUST THE PROCESS!

 



source https://inmarkmg.com/inmark-news/setting-yearly-goals-using-the-4-fs/



Promoting Emotional Intelligence as a Team

2018-01-23T14:10:05.988-08:00

inMark isn’t just a company; it’s a team that works thoroughly and efficiently to reach company and individual goals. One of those goals is team bonding and building. It’s a key aspect to the success of inMark and, really, any company, organization, or group that is shooting for the stars. One way inMark Media maintains team relationships is through emotional intelligence.Emotional Intelligence is the ability to react to situations with control, empathy, self awareness and social awareness in a way that maintains relationships, is motivating, and self-regulating. In other words, it’s people skills. Yes, technical skills, IQ, experience using software and job-specific skills are all necessary for employment. But, what truly makes an outstanding leader outshine a good leader? Emotional intelligence.It’s like working outEmotional intelligence requires you to rewire your brain’s innate impulses and habits. Let’s look at an analogy:Say you work out 5 days a week, every week, for 2 years. After two years, you’ve established discipline. You’ve trained your body to act a certain way, to change, and to develop. It probably wasn’t easy in the beginning to leave work and go straight to the gym or wake up at the crack of dawn to get on the treadmill. But, after 2 years these actions feel like the other aspects of your everyday life. You’ve created a habit!That’s the whole concept behind emotional intelligence. The only difference? You’re ‘working out’ your mind instead of your body. Some people are naturally more self-aware or in-tune with people’s emotions, so developing emotional intelligence won’t be a struggle. Others are born into unfortunate situations and have deep-seeded family issues. These people may require more practice and mind training.But, Regardless of our emotional brain makeup, we can consistently learn and develop emotional intelligence through plasticity, a “term that neurologists use to describe the brain’s ability to change” [1]. Over time, these practices will become intrinsic habits.It creates trustUnderstanding and maintaining control of your emotions will help you subdue the urge to act on an emotional impulse. Every human has emotions. They are our first reactions to any situation we are in. Gaining control of our emotions is not pretending they don’t exist; gaining control helps us accept our emotions and work them into our favor. Will you get mad that you weren’t offered the job you had been dreaming about? Probably. Should you slam your fist against the wall 15 times to let that anger out? Probably not.Obviously, that’s an extreme example, but it gets the point across. With emotional intelligence, you understand your emotions, and you’re able to react to situations in a mannerly way. This is especially important for leadership positions. Leaders who are attempting to establish an environment that fosters success and improvement need to acquire employee trust. It’s human nature to be drawn to situations and cultures where we are treated fairly and equally.For all aspects of lifeEmotional intelligence, as a tool and as a way of life, is important to all aspects of ultimate succession. Whether you’re acting as a leader to your employees, a father or mother to your children, or a teacher to your students, an advanced emotional intelligence creates habits that allow you to act properly. ‘Book smarts’ are important. But, understanding the emotions of others creates an environment that fosters productivity and success.Resources:[1]        https://www.forbes.com/sites/travisbradberry/2014/01/09/emotional-intelligence/#739737[...]



Supermarket Advertising: Why is it Effective?

2018-01-22T06:15:53.061-08:00

Supermarket shopping behavior has changed for the better and has created direct opportunities for effective, local advertising.Society is changing, and it’s changing quickly. Not just technologically, but socially too. As gender roles change in society, so do gender roles in the household—including grocery shopping. What used to be a primarily one-person job has turned into an entire family task. What does that mean for small businesses? More exposure to more of your target market more frequently.Food Marketing Institute (FMI) conducted a study in 2016 that tracked the behaviors of supermarket shoppers. The institute has conducted studies for over four decades to understand and predict trends of supermarket shoppers. The results of the 2016 study showed a shift in consumer behavior from 2015.Households are sharing shopping responsibilities 3 in 5 households are engaging in some amount of co-shopping, according to FMI.This untraditional consumer trend presents an opportunity for local businesses. With no primary shopper in most households, supermarket advertisements are gaining more exposure. How? Two or more shoppers per household are seeing supermarket advertisements. That’s 200 to 300 percent more exposure than traditional single-shopper households.Benefits for your business? More local exposure for your supermarket advertisement.Shoppers want to eat at home 89 percent of supermarket shoppers believe that eating at home is healthier than eating at a restaurant. AKA, 9 out 10 shoppers are consistently visiting their local supermarkets for meal preparations.Benefits for your business? Consistent repetitive exposure to your supermarket advertisement.Co-shopping is a growing trend among Millennia’s Millennials are the future. They are the new market, the new trend setters, the consumer behavior setters. According to FMI, co-shopping trends in households with more than one adult are growing. In fact, 91 percent of multi-adult households with young Millennials (18 to 27) are sharing shopping. For families with no Millennials? They’re still co-shopping, but 11 percent less than millennial households.Benefits for your business? Millennia’s, who were basically born into technology, prefer supermarkets over shopping online, so why not advertise there?In fact, most shoppers still prefer brick-and-mortar shopping experiencesAlthough technology continues to integrate itself into our everyday lives, it remains an unfavorable alternative to physically food shopping. Only about 5 percent of all supermarket shoppers use online-only retail services. The other 95 percent of supermarket shoppers consistently visit their local supermarkets for their food necessities.Benefits for your business? Targeting your local market, because the supermarket is where they are!Food shopping is nothing new and it’s not going to be anything old soon either. Trends in consumer behavior prove that food shopping is here to stay, and it’s the perfect place for small businesses to advertise their services.source https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-more-effective-than-ever-3/[...]



Advertising on Instagram and Facebook

2018-01-19T06:01:46.201-08:00

Nowadays there are many ways of getting your ad in the eyes view of your consumers. You can go with traditional ways of paper advertising in newspapers, or media advertising on TV or at the movie theaters. If you really want to get to your consumers in this day and age you have to reach them at their point of interest! Where is that you ask? Social media is the key! Even if your consumer is “too old” for Instagram, chances are they have a Facebook account. Facebook makes it fairly simple to create ads for use on both platforms. 

1. Choose Your Audience

This is where you choose who you are targeting. You can either make it as specific or broad as you would like. Of course, for better results focus on specifying who your audience is; location, age, or gender, are all good ways to start.

2. Selecting Your Budget

Placing a budget can be confusing. First, check with whoever is in charge of your finances to see what you can spend on advertising. Second, Facebook advertising works as a bidding process for which ad should be displayed on a given consumer’s page. You should choose whether you want Facebook to handle the bidding process automatically giving you the best chance at ad placement, or manually if you want to save yourself some money.

3. Optimization for Ad Delivery

Facebook now has a feature that allows you to optimize your ad delivery based on your preferences.

  • Link Clicks- Display your ads to people who are more likely to click on your ad. (CPC)
  • Impressions- Displays your ads as many times as possible. (CPM)
  • Daily Unique Reach- Allows you to display your ads once per day for your audience.

4. Creating Your Content

When creating your ad, think about how you would come across an ad. Too much writing… I probably won’t read it. Unprofessional… I probably won’t trust it. Too many pictures… What am I supposed to get out of this?

When creating an ad, be creative, short and concise. Think of it as an elevator pitch to people scrolling down their feed. You probably have 2 seconds tops to grab their attention.

 

These are a few steps to get you started on advertising on Facebook and Instagram. For a small business getting known on a major social platform like Facebook or Instagram, it can be confusing running multiple accounts, as well as keeping up with your ads and budget. This is when inMark Media comes into place. Contact us at 1-844-INMARK-1 or click here to check out our agency services.



source https://inmarkmg.com/social-media/advertising-on-instagram-and-facebook/



5 Spiritual Benefits of Traveling

2018-01-17T06:02:19.817-08:00

Life can get very repetitive if you don’t change things up once in a while. You get stuck doing the same routine each day, maybe you have time for yourself on the weekends but you have chores piled up that you need to get done. This is why you need to make time for yourself and travel!

This can be difficult if you just started a job and you only get 3 days vacation the whole year, but you can always do small scenic trips around your home. The most important part of traveling is the time you have to enjoy it. Where it is that you travel is a plus. There are many benefits of traveling to unfamiliar places other than being in a new environment, and a lot of it will benefit you spiritually.

1. PERSPECTIVE!

Living your life only at home or in familiar setting is like living under a rock, you don’t see anything else. Maybe on the TV or your phone, but there is nothing like actually experiencing a new environment. Traveling to new places and experiencing it hands-on will change the way you see the world. You see how people in different environments live their lives and that in turn, will either push you to do better for yourself, or teach you to appreciate what you have. Either way, it will give you a different perspective on how you are living your life.

2. Test Your Communication Skills

Whether you live in a highly populated area, or a “same faces everyday” community, it is always nice to meet people you may not have the chance to communicate with otherwise. Traveling affords you the opportunity to communicate with people that you probably will never talk to, even if you saw them at home. Trying to communicate with people you don’t understand is always a fun task isn’t it?

3. Open Your Mind

Living through life with the same experiences, same setting, same people can get very boring. Sometimes sticking to the same routine will leave us with a closed mind to any sort of change or other cultures different to ours. Encountering different cultures as we travel will open our minds to different world-views. Traveling to lower income countries can also motivate you to do more to help communities outside of your own.

4. Appreciation For Your Bed

When traveling, if you are not staying in a set location, like a resort, or a family member’s home, then you don’t necessarily have somewhere to sleep. That can get uncomfortable after the first night, which is why you will have a new found appreciation for your bed back at home!

5. Reboots Your Life

When life gets boring or you feel like you are just coasting, it is time to shake things up! Going and coming back from a vacation can be a reboot to get back into the groove of work. Its a little break from a long stressful year most of us go through.

 



source https://inmarkmg.com/culture/5-spiritual-benefits-of-traveling/



inMark: Motivational Quote Of The Day

2018-01-16T06:02:22.563-08:00

Everyone needs a little motivation sometimes, some people need it more than most, but even if you don’t it still pushes you to do better. Here is a a quote we at inMark believe really sets the tone for success.

“Whether you think you can or you can’t, you’re right.” – Henry Ford.

This quote is very powerful because it focus on YOU. You are your biggest asset, and your mind is your best tool. Now, it is up to you to take a quote, analyze it, and  get what you want from it. On the surface, this quote is saying how strong your mind is that if you think you can’t do something, chances are you won’t be able to do it. You will get in your own way inevitably. However, if you do believe you can, then you will do whatever you can to make it happen. Either way, you will be right at the end of the day. (image)

A different take on this quote can be made by anybody. How a quote effects you is ultimately up to you. Motivational quotes are meant to do exactly that, motivate. Next time you think you can’t, you might think more positively after reading this and believe you can. Just the thought of succeeding can alter your worldview and you might actually make your goal happen. So seize the day and don’t let anyone get in your way, not even yourself!



source https://inmarkmg.com/culture/inmark-motivational-quote-of-the-day/



Supermarket Advertising — The Only Exclusive Advertisement

2018-01-15T06:27:06.589-08:00

Supermarket advertising is exactly what it sounds like: advertising in supermarkets. The in-and-outs of traditional advertising can be difficult to figure out, especially for small businesses whose budgets are not as developed as larger companies.Even with proper planning and an adequate budget, a company can spend months working on an ad campaign only for it to get lost among its competitors. Competition is the achilles’ heel to any company. It’s what drives away consumers and decreases sales.That’s why supermarket advertising works—it’s exclusive.Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertise in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors advertisements will outshine yours. The only focus is your advertisement’s quality.Why exclusivity? Because inMark cares. We care about our clients and their successes.InMark’s supermarket advertising products:Brand BinsBrand BarsBrand BenchesCart CorralsWelcome CenterGrocery TV Network Brand BinsThink about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind. Brand Bars An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers. Brand Benches        If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down. Cart CorralsA potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral. Welcome CenterObtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket. Grocery TV NetworkGrocery TV Network’s 32 inch high definition screens are mounted just above the product displays in every other checkout lane. By creating a “video wall” across the front end of the supermarket, your business will be the center of attention. Advertising isn’t easy, but inMark makes it easier. Our supermarket advertising programs allow companies to exclusively advertise their businesses to their local markets in their local supermarkets. If you or someone you know is interested in our services, call 1-844-INMARK-1 or visit our website for more information about our programs.source https://inmarkmg.com/supermarkets/supermarket-advertising-the-only-exclusive-advertisement-2/[...]



Supermarket Advertising Becoming More Effective

2018-01-15T06:22:06.947-08:00

Supermarket shopping behavior has changed for the better and has created direct opportunities for effective, local advertising.Society is changing, and it’s changing quickly. Not just technologically, but socially too. As gender roles change in society, so do gender roles in the household—including grocery shopping. What used to be a primarily one-person job has turned into an entire family task. What does that mean for small businesses? More exposure to more of your target market more frequently.Food Marketing Institute (FMI) conducted a study in 2016 that tracked the behaviors of supermarket shoppers. The institute has conducted studies for over four decades to understand and predict trends of supermarket shoppers. The results of the 2016 study showed a shift in consumer behavior from 2015.Households are sharing shopping responsibilities 3 in 5 households are engaging in some amount of co-shopping, according to FMI. This untraditional consumer trend presents an opportunity for local businesses. With no primary shopper in most households, supermarket advertisements are gaining more exposure. How? Two or more shoppers per household are seeing supermarket advertisements. That’s 200 to 300 percent more exposure than traditional single-shopper households.Benefits for your business? More local exposure for your supermarket advertisement.Shoppers want to eat at home 89 percent of supermarket shoppers believe that eating at home is healthier than eating at a restaurant. AKA, 9 out 10 shoppers are consistently visiting their local supermarkets for meal preparations.Benefits for your business? Consistent repetitive exposure to your supermarket advertisement.Co-shopping is a growing trend among Millennia’s Millennials are the future. They are the new market, the new trend setters, the consumer behavior setters. According to FMI, co-shopping trends in households with more than one adult are growing. In fact, 91 percent of multi-adult households with young Millennials (18 to 27) are sharing shopping. For families with no Millennials? They’re still co-shopping, but 11 percent less than Millennial households.Benefits for your business? Millennials, who were basically born into technology, prefer supermarkets over shopping online, so why not advertise there?In fact, most shoppers still prefer brick-and-mortar shopping experiencesAlthough technology continues to integrate itself into our everyday lives, it remains an unfavorable alternative to physically food shopping. Only about 5 percent of all supermarket shoppers use online-only retail services. The other 95 percent of supermarket shoppers consistently visit their local supermarkets for their food necessities.Benefits for your business? Targeting your local market, because the supermarket is where they are!Food shopping is nothing new and it’s not going to be anything old soon either. Trends in consumer behavior prove that food shopping is here to stay, and it’s the perfect place for small businesses to advertise their services.source https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-more-effective-than-ever-2/[...]



Advertising to Supermarket Shoppers!

2018-01-15T06:07:18.971-08:00

Advertising to supermarket shoppers has become easier than ever with inMark’s innovative advertising products. Advertising your business to your local supermarket shoppers is one of the most effective and affordable methods to promote your name, image and message to your targeted audience. How so? Supermarket advertisements, such as “Welcome Centers”, which are billboards featured at the entrance of the store or “Brand Bars”, which are grocery dividers placed on all checkout lanes, are guaranteed to be seen by the thousands of customers who continuously visit their local supermarket at least 2-3 times weekly for an average of 40 minutes. Unlike other forms of media advertising, supermarket advertising allows for high exposure, repetition and targeting.

1.Exposure:

A total estimate of 20,000- 25,000 customers visit their local supermarket on a weekly basis. During their shopping experience, shoppers must utilize grocery dividers to divide their groceries at the checkout lane and/or shopping carts to transport their purchased groceries, where your advertisement is strategically featured and guaranteed to be seen. Therefore, through supermarket advertising, a high volume of potential clients are exposed to your point- of-sale advertisement.

2. Repetition:

Thousands of shoppers are continuously exposed to your advertisement on a weekly basis for a stable strategic planning period. This allows your advertisement to be seen by an average of 20,000-25,000 local shoppers repetitively each week. Therefore, through supermarket advertising, potential clients are more likely to remember and respond to your advertisement.

3. Targeting:

Supermarket advertising allows you to target a specific geographic area or demographic. By targeting local shoppers you will be able to reach the diverse community that resides 3-5 miles from your local business. You will be able to reach the people you wish to target.

Supermarket advertising is an effective marketing tool to help create the brand awareness needed to promote your local business’s name, image and message. Through high exposure, repetition and targeting, you will be able to directly target the local community on a continuous basis, which is guaranteed to generate traffic for your business. Hence, investing your advertising bucks in supermarket advertising is key to reaching the right people that are important to your local business.

Contact us at 1-844-INMARK-1, or visit our page, inMark Media to get you started in your local supermarket!



source https://inmarkmg.com/supermarkets/why-you-should-target-supermarket-shoppers-2/



Run Your Small Business With These Apps

2018-01-12T06:06:25.502-08:00

Running a small business can be a daunting task. Here are some apps that I believe can help you in certain aspects of running your business! With everything possible at the tip of your finger it has become much easier to run and sustain a small business. Aside from your competition, actually running a business can be a downfall to a successful business. 

Finances:

Quickbooks

This accounting software takes some pressure off of your accountant (who could easily be you) and makes it easy for them to manage your customers, vendors, clients, and finances. Powered by Intuit, they have evolved their interface to be as user friendly as possible. Making it easy to include payments and point of sale on one dashboard.

Communicating:

GOOGLE

Everyone has heard of Google before, it has become a household name across the world. So why look passed it and its services for your business? From using it as an email with gmail, to creating and sharing documents and spreadsheets on Google drive, to video calls with Google Hangouts. It has almost anything you can imagine you would need to keep your business running. The largest search engine in the world that you use for information can keep a whole company connected with the use of its diversified suite. The best part about Google, IT IS FREE.

Scheduling:

Deputy

Once your business is big enough to have multiple employees, now you need to worry about scheduling, understaffing, overstaffing, people putting in requests for time off, dropping and picking up shifts. Deputy helps you with an organized platform for you and your employees. Using a cloud for you and your employees to access on their own phones will allow employees to submit requests and make it easier to see their availability. The transparency of the app makes it difficult for employees to not know what is going on in terms of scheduling.

Social Media Marketing

HootSuite

As a small business running multiple accounts on different social media platforms can be difficult when you have a ton of other stuff to worry about. HootSuite allows for pages like Facebook, Twitter, LinkedIn, Instagram, and other platforms to be handled on one dashboard. Creating and scheduling content on multiple platforms at the tip of your finger. With many features being free and some costing money, the possibilities of social media dominance are endless.

Every business owner must equip themselves with the necessary tools to succeed. In this digital age, the solutions are out there, all you need to do is your research and decide what is most convenient and cost effective for you. inMark Media provides businesses with sales consulting services among other services tailored to your needs. For more information visit the agency services section or contact us at 844-INMARK-1.



source https://inmarkmg.com/agency/5-apps-designed-to-make-your-business-grow-2/



Benefits of Getting Enough Sleep

2018-01-10T06:21:12.652-08:00

You may think you are getting enough sleep with 6 hours a night, maybe less. You probably think you’re built for that lifestyle. Honestly, you are not. In rare occasions, some people can function the same with 5-6 hours of sleep. Most people do need 7-8 hours of sleep each night. The benefits of getting enough sleep will begin to show in your every day productivity and life. Ranging from your health, to mood, and even your sex life. You may want to think twice about staying up an hour or two later than you are supposed to.1. ( ͡° ͜ʖ ͡°) Your Mood!Sleeping less will directly effect your next day! It can ultimately ruin your day as it effects your mood and increases your level of stress. Repeatedly getting insufficient sleep can cause symptoms of depression, lower self esteem, and more anxiety. Sleep deprivation has more of an effect on your mood than anything else, so think about how you want your day to go. It starts the night before when you are deciding to sleep early, or binge watching that Netflix series.2. Improves Your Sex LifeLibido is defined as sexual desire. The less sleep one gets will lower their libido as well as increasing sexual problems. When you are sleeping your body is recovering, whether it be your muscles recovering from a work out, your metabolism working hard, or your testosterone levels, which boosts sexual drive for both men and women.3. Mental Capabilities Sleep deprivation effects everything about you and your mental functionality especially. Getting sufficient sleep will help you with short term memory, for adults and children. Sleep deprivation impairs your ability to learn and grasp things in your head. You may notice that when you are not fully rested it is harder to focus on anything. From people talking to you to even driving. Driving with little to no sleep is basically the same thing as driving under the influence. Drowsy driving is responsible for 100,000 crashes and 1,500 deaths every year.4. Your Overall HealthGetting enough sleep will help prevent petty sicknesses like the common cold! When your immune system is strong and you are well rested, it will be harder for little viruses to get through.  This saves you time and money in the long run. Those spending all their time awake are more inclined to getting sick and being under the weather.At the end of the day, sleep is your decision if you don’t suffer from any sleep depriving illness, like insomnia. You should sleep at least seven to nine hours and you’ll reap the benefits of resting your body. The same way you charge your phone is the same way you should rest your body!source https://inmarkmg.com/inmark-news/benefits-of-getting-enough-sleep/[...]